AI Graphic Designer

📍 Job Overview

Job Title: AI Graphic Designer

Company: Exchange Life

Location: United States

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-12

Experience Level: 2-5 Years

Remote Status: 100% Remote

🚀 Role Summary

• Design and generate high-quality AI image ad creatives to drive performance for a fast-growing travel jewelry brand.

• Collaborate within a lean, fully remote international team of designers, video editors, and content creators to scale image ad output.

• Develop and refine AI image generation prompts, templates, and workflows to establish visual direction for static ad creatives.

• Directly impact marketing campaigns by creating visuals that perform on paid channels, with opportunities for rapid advancement based on performance.

📝 Enhancement Note: This role is positioned within a high-growth e-commerce environment where creative operations are critical for scaling marketing efforts. The emphasis on performance-driven advancement and building a "creative machine" suggests a strong focus on measurable results and operational efficiency for creative assets. The "AI Graphic Designer" title, combined with responsibilities like prompt engineering and asset management, places this firmly within a modern creative operations framework, closely aligned with marketing operations and GTM strategies.

📈 Primary Responsibilities

• Generate AI product images and ad creatives by meticulously following established internal prompts, templates, and workflows.

• Overlay compelling headlines and copy onto AI-generated visuals using design tools, ensuring strict adherence to Exchange Life's established visual style and brand guidelines.

• Proactively iterate on designs based on constructive feedback from the Content Lead and Marketing team, as well as direct ad performance data.

• Organize, manage, and maintain a clean and up-to-date library of creative assets and AI image generations to support ongoing campaign needs.

• Communicate proactively and transparently with the team regarding any potential bottlenecks, capacity limitations, or output challenges.

• Expand and optimize the company's AI prompt library, contributing to the development of new visual concepts and ad creative strategies.

• Test and analyze the performance of self-generated ad concepts, aiming to identify winning creatives that can scale on paid advertising platforms.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational ownership. The expectation to "test your own concepts rather than executing briefs" and "expand our prompt library" indicates a proactive, strategic contribution beyond standard design tasks. This aligns with a senior or lead role within a creative operations function, where individuals are expected to drive innovation and process improvement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating visual design principles and practical application is paramount.

Experience: 2-5 years of experience in graphic design, with a significant portion focused on digital ad creatives and AI image generation. Experience in e-commerce, Direct-to-Consumer (DTC), or social media ad creative development is highly advantageous.

Required Skills:

• Proven experience with AI image generation tools (e.g., Higgsfield, Midjourney, Stable Diffusion) and a deep understanding of prompt engineering principles for creative output.

• Solid grasp of typography, layout, and design principles specifically for effective ad creatives that drive engagement and conversion.

• A strong portfolio showcasing clean, polished, and performance-oriented design work, preferably within an e-commerce or DTC context.

• Demonstrated ability to independently follow creative briefs, established processes, and brand guidelines.

• Excellent communication skills, both written and spoken English, with a proactive approach to sharing opinions and flagging issues early.

• Ability to manage time effectively and work independently in a remote, asynchronous environment.

• Reliable internet connection to support consistent workflow and team communication. Preferred Skills:

• Direct experience with Higgsfield or similar advanced AI image generation platforms.

• Prior experience creating ad creatives for e-commerce, DTC brands, or social media advertising campaigns.

• Familiarity with Adobe Photoshop for overlaying text, minor edits, and asset preparation.

• Understanding of A/B testing methodologies for creative assets and how to interpret performance data to inform design iterations.

📝 Enhancement Note: The requirement for "Higgsfield Experience / AI Image Generation experience" is a critical technical skill. The emphasis on a portfolio showing "clean, polished design work" and the ability to "follow a creative brief and established process independently" points to a need for disciplined execution within a defined operational framework, rather than pure artistic exploration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of AI-generated ad creatives that demonstrate a strong understanding of visual hierarchy, compelling typography, and brand consistency.

• Case studies showcasing how your designs performed on paid advertising platforms, ideally with metrics or qualitative feedback on conversion rates or engagement.

• Examples of your ability to adapt to a specific brand's visual style and tone, particularly for e-commerce or DTC products.

• Demonstrations of your workflow for AI image generation, including prompt development and refinement processes. Process Documentation:

• Evidence of following and contributing to defined workflows for creative asset generation and management.

• Examples of how you have iterated on designs based on feedback and performance data, showing a commitment to continuous improvement.

• Documentation of your approach to organizing and managing creative assets to ensure efficiency and accessibility for the team.

📝 Enhancement Note: The emphasis on "winning ads," "performance thresholds," and "creatives with performance numbers attached" strongly suggests that the portfolio should not just showcase aesthetic quality but also demonstrable impact. This aligns with a results-driven operations role where ROI and measurable outcomes are key.

💵 Compensation & Benefits

Salary Range:

• Base: $5 USD per hour.

• Performance Bonuses: $300–$800 per month, paid per winning ad. Bonuses are awarded when a creative meets performance thresholds or scales on paid advertising. There is no cap on potential monthly earnings. Benefits:

• Performance bonuses tied directly to ad success, offering significant earning potential.

• Flexible Paid Time Off (PTO) to manage personal time effectively.

• 1-on-1 mentorship from the company's Content Lead, providing direct guidance and skill development.

• Access to paid courses and software to enhance professional skills and tool proficiency.

• Opportunity to build a portfolio of creatives with performance data, enhancing future career prospects.

Working Hours: Approximately 40 hours per week, with a long-term engagement expected. The schedule is fully flexible, allowing work at any time as long as daily delivery and communication (async) are maintained. No timezone overlap is required.

📝 Enhancement Note: The compensation structure is highly performance-based, with a base hourly rate supplemented by substantial bonuses tied to the success of the ad creatives produced. This model is common in performance marketing roles and emphasizes the direct link between an individual's output and the company's revenue generation, a core tenet of revenue and marketing operations. The salary estimate is based on the provided $5 USD/hour base.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, specifically a fast-growing travel jewelry brand selling collectible travel charms. This niche requires creative and engaging content to capture a specific audience.

Company Size: Small to medium-sized, indicated by the "lean, fully remote international team" and the opportunity to "build the static side of a content operation." This suggests a dynamic, agile environment where individual contributions have a significant impact.

Founded: The company's rapid growth and established content machine suggest a relatively modern founding, likely within the last 5-10 years, focusing on digital-native marketing strategies.

Team Structure:

• A lean, fully remote international team comprising designers, video editors, and content creators.

• Direct collaboration with the Content Lead and Marketing team.

• The role is positioned to build out a specific function (static ad creatives) that is currently less developed than the video engine. Methodology:

• Data-driven content creation, with a strong emphasis on ad performance metrics to guide creative decisions.

• Agile development of creative assets, with a focus on rapid iteration and testing.

• Asynchronous communication, enabling a globally distributed team to collaborate effectively without strict timezone overlaps.

• Performance-based advancement, where tenure is secondary to demonstrable success and impact.

Company Website: https://Exchange-life.com

📝 Enhancement Note: The company culture appears to be performance-oriented, fast-paced, and highly collaborative within a remote setting. The description emphasizes "building" rather than "executing," suggesting an entrepreneurial spirit and a desire for individuals who can take initiative and drive results.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level opportunity (2-5 years experience), but with a clear, rapid advancement path to "Senior Designer" based on performance. The scope includes owning visual direction and testing concepts, which is characteristic of a senior contributor role within a specialized creative operations function.

Reporting Structure: The designer will report to the Content Lead and work closely with the Marketing team, indicating a direct line of influence on marketing campaign strategy and execution.

Operations Impact: The role is designed to directly scale the company's image ad output, which is crucial for customer acquisition and revenue growth. Success is directly tied to creating "winning ads" that perform on paid channels, demonstrating a significant impact on the company's bottom line.

Growth Opportunities:

• Rapid Advancement: Clear path to "Senior Designer" within six months based on consistent performance, with increased autonomy and ownership of visual direction.

• Skill Specialization: Deep dive into AI creative generation, prompt engineering, and performance-driven design within a real-world, high-spend environment.

• Portfolio Development: Opportunity to build a strong portfolio with proven performance metrics, a significant asset for future career growth in marketing and design.

• Mentorship & Learning: Direct 1-on-1 mentorship from the Content Lead, along with access to paid courses and software for continuous learning.

📝 Enhancement Note: The growth trajectory is exceptionally clear and performance-driven. The company explicitly states that "Senior Designer" is attainable within six months for high performers, highlighting a flat hierarchy and a focus on meritocracy within the creative operations team.

🌐 Work Environment

Office Type: 100% remote, with no physical office location specified. The company operates with a fully distributed, international team.

Office Location(s): United States is the primary location requirement for employment, but the role is fully remote, meaning candidates can work from anywhere within the US.

Workspace Context:

• Collaborative Environment: Operates asynchronously, requiring proactive communication and collaboration through digital channels. Team interaction is facilitated via text-based communication and project management tools.

• Tools & Technology: Access to essential design tools like Photoshop and AI image generation platforms (e.g., Higgsfield). The company provides access to internal prompt libraries and paid AI tools.

• Team Interaction: While asynchronous, daily communication and proactive flagging of issues are expected, fostering a connected yet independent working style.

Work Schedule: Fully flexible. The ~40 hrs/week commitment allows individuals to work whenever they are most productive, as long as daily deliverables and communication are met. No specific timezone overlap is required, offering maximum autonomy.

📝 Enhancement Note: The work environment is characterized by extreme flexibility and autonomy. The emphasis on asynchronous communication and "no micromanagement" points to a trust-based culture where results and proactive communication are prioritized over direct supervision or fixed working hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Applications are reviewed comprehensively, with a focus on the submitted portfolio and must-have qualifications.

• Portfolio Deep Dive: Candidates will likely present their portfolio, showcasing AI-generated ad creatives, typography skills, and ideally, examples of performance data or positive feedback.

• Process & Workflow Discussion: Interviews will likely assess the candidate's ability to follow established processes, iterate on designs based on feedback, and manage creative assets efficiently.

• Skills Assessment: Technical proficiency in AI image generation tools and design software (e.g., Photoshop) will be evaluated.

• Cultural & Communication Fit: Assessment of communication style, proactivity, and ability to work independently in a remote, asynchronous setting.

Portfolio Review Tips:

• Highlight Performance: Showcase ad creatives that have demonstrably performed well, ideally with metrics or specific client feedback on their effectiveness.

• Demonstrate Process: Clearly explain your workflow for AI image generation, including prompt creation, iteration, and asset management.

• Brand Adaptability: Include examples that show your ability to adhere to and adapt to a specific brand's visual identity, especially for e-commerce products.

• Conciseness and Clarity: Present a curated selection of your best work that directly addresses the requirements of an ad creative designer role.

• AI Tool Proficiency: Clearly label which AI tools were used and any specific techniques or prompt strategies employed.

Challenge Preparation:

• AI Prompt Engineering: Be prepared to discuss strategies for generating high-quality, on-brand AI images and how you would adapt prompts for different campaign objectives.

• Design for Performance: Understand the principles of designing ad creatives that convert, and be ready to articulate how your designs achieve this.

• Process Adherence: Be ready to discuss how you would integrate into an existing workflow, manage feedback, and contribute to asset organization.

📝 Enhancement Note: The explicit mention of "performance bonuses" and "winning ads" means the portfolio review will heavily weigh the demonstrable impact of the candidate's work, not just its aesthetic appeal. Candidates should be ready to discuss the "why" behind their design choices in relation to performance goals.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation: Higgsfield or similar advanced AI image generation tools are essential. Candidates should be proficient in prompt engineering and iterative refinement.

• Design Software: Adobe Photoshop is expected for overlaying headlines, copy, and potentially minor image adjustments.

• Asset Management: Internal systems for organizing and managing creative assets will be utilized; candidates should have experience with digital asset organization.

Analytics & Reporting:

• Direct access to ad performance data will be provided, requiring the ability to interpret metrics related to conversion rates, engagement, and ROI for creative assets. CRM & Automation:

• While not explicitly mentioned, a CRM or project management tool is likely used for communication and task tracking within the remote team structure.

📝 Enhancement Note: Proficiency in specific AI image generation tools like Higgsfield is a critical requirement. The role also implies a need to work with performance data, suggesting familiarity with analytics platforms or the ability to interpret data dashboards.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and creating ad creatives that perform on paid channels. Success is rewarded directly through bonuses.

• Proactivity & Ownership: Individuals are expected to take initiative, test their own concepts, and contribute to process improvement rather than just executing tasks.

• Efficiency & Scalability: The core goal is to build a scalable "creative machine" for image ads, mirroring the success already achieved in video content.

• Collaboration & Communication: Despite being remote and asynchronous, open and proactive communication is vital for team cohesion and operational efficiency.

• Continuous Learning: The fast-evolving nature of AI in marketing necessitates a commitment to ongoing learning and skill development.

Collaboration Style:

• Asynchronous & Remote: Work is conducted primarily asynchronously, with daily communication expected via digital channels.

• Independent Contribution: While collaboration is key, there's a strong emphasis on independent work and self-management ("no micromanagement").

• Feedback-Oriented: Designs are iterated upon based on team feedback and performance data, fostering a culture of constructive criticism and improvement.

📝 Enhancement Note: The company values individuals who are self-starters, results-oriented, and adept at navigating remote and asynchronous work environments. The emphasis on "building" and "owning" suggests a culture that empowers individuals to make a significant impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Technology: Staying current with the fast-paced advancements in AI image generation tools and techniques.

• Performance Pressure: Consistently creating ad creatives that meet stringent performance thresholds to earn bonuses and advance.

• Remote Collaboration: Effectively communicating and collaborating within a distributed, asynchronous team environment.

• Balancing Artistry and Performance: Creating visually appealing ads that also drive measurable business outcomes.

Learning & Development Opportunities:

• Real-World AI Application: Learning to apply AI creative tools on live ad spend with direct performance feedback, a unique and valuable learning experience.

• Performance Data Analysis: Gaining direct exposure to ad performance metrics and learning how to leverage them to optimize creative strategies.

• Mentorship: Receiving direct guidance from an experienced Content Lead on AI creative, ad design, and career progression.

• Skill Enhancement: Access to paid courses and software to deepen expertise in AI creative and digital marketing.

📝 Enhancement Note: The primary challenge and opportunity lie in mastering AI as a tool for performance marketing. The company offers a unique environment to learn and grow in this rapidly expanding field by providing direct access to real-world application and feedback.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating AI image ad creatives, from initial concept to final output, focusing on how you ensure brand consistency and performance."

• "How do you approach iterating on designs based on feedback from team members and ad performance data? Provide an example."

• "Walk us through a time you had to adapt your design approach to meet specific campaign objectives or brand guidelines. What was the outcome?" Company & Culture Questions:

• "What interests you most about Exchange Life and our mission to scale image ad creatives?"

• "How do you manage your workload and communicate effectively in a remote, asynchronous environment?"

• "How do you define 'success' for an ad creative, beyond just visual appeal?" Portfolio Presentation Strategy:

• Quantify Impact: For each piece, highlight any available performance data (e.g., click-through rates, conversion rates, engagement metrics) or positive qualitative feedback.

• Showcase Process: Be ready to explain your AI prompt engineering techniques, your iterative design process, and how you ensured brand alignment.

• Emphasize Adaptability: Include examples that demonstrate your ability to work within different visual styles and for various campaign goals.

• Highlight Tool Proficiency: Clearly state the AI tools and design software used for each project.

📝 Enhancement Note: Candidates should prepare to discuss their understanding of performance marketing metrics and how their design choices directly contribute to achieving those metrics. The ability to articulate a clear, repeatable process for AI ad creation is crucial.

📌 Application Steps

To apply for this AI Graphic Designer position:

• Submit your application through the provided link, ensuring all required fields are completed accurately.

• Portfolio Customization: Curate your portfolio to prominently feature AI-generated ad creatives, focusing on e-commerce or DTC examples if possible. Include case studies or specific examples demonstrating performance impact and adherence to brand guidelines.

• Resume Optimization: Tailor your resume to highlight relevant skills such as AI image generation (mentioning Higgsfield if applicable), typography for ad creatives, Photoshop proficiency, experience with ad performance, and remote work capabilities. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your approach to performance-driven creative, and your experience with AI tools. Be ready to discuss how you would contribute to building Exchange Life's image ad machine.

• Company Research: Familiarize yourself with Exchange Life's brand, products, and existing marketing efforts, particularly their social media presence, to understand their aesthetic and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.