Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Betterfly

Location: Las Condes, Santiago Metropolitan Region, Chile

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-09-10

Experience Level: Mid-Senior (4-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and evolve AI-driven product experiences, defining interaction patterns and system behaviors for a unique digital platform.

• Collaborate closely with Product and Engineering teams throughout the entire product lifecycle, from strategy to end-to-end execution.

• Contribute to the evolution of the global design system, ensuring brand consistency and scalability across diverse user contexts.

• Develop functional prototypes and experiment with AI-assisted design and development tools to accelerate solution building.

• Provide strategic and critical thinking to solve complex problems and bring clarity to ambiguous situations within an innovative tech environment.

📝 Enhancement Note: This role is specifically focused on designing for "AI-native" products, which implies a need for a designer who can think beyond traditional UI patterns and consider how AI influences user interaction, system behavior, and overall user experience. The emphasis on a global design system and collaboration with international teams highlights the importance of strong communication and adaptability.

📈 Primary Responsibilities

• Conceptualize, design, and iterate on user interfaces and interaction models for AI-powered features, ensuring intuitive and effective user journeys.

• Translate complex product requirements into clear user flows, wireframes, and high-fidelity mockups using advanced design tools.

• Actively participate in user research, usability testing, and feedback sessions to validate design decisions and drive continuous improvement.

• Contribute to the development and maintenance of Betterfly's design system, ensuring adherence to brand guidelines and accessibility standards.

• Collaborate with engineering teams to ensure accurate implementation of designs and provide ongoing support during the development process.

• Champion a user-centered design approach, advocating for user needs and translating them into compelling product solutions.

• Explore and integrate emerging AI technologies and design methodologies to enhance product innovation and user engagement.

📝 Enhancement Note: The description strongly emphasizes the AI-native aspect of the products. This implies that the Senior Product Designer will be instrumental in defining how users interact with AI, not just designing interfaces for existing AI functionalities. This requires a deep understanding of AI capabilities and limitations, and how to translate them into user-friendly and impactful experiences.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, HCI, Computer Science, or a related field is typically expected for a Senior Product Designer role, or equivalent practical experience.

Experience: 4 to 5 years of experience in Product Design, with a proven track record of developing products from initial concept to launch or significant redesigns.

Required Skills:

• Expertise in Product Design, encompassing both Visual Design and Interaction Design.

• Significant experience working with Design Systems for complex and scalable products.

• Proficiency in advanced design tools, particularly Figma, including its collaborative and prototyping features.

• Demonstrated ability to contribute to the development and evolution of design systems.

• Strong understanding of AI-native product design principles and how to create dynamic, adaptive interfaces.

• Experience in mapping user flows and creating detailed wireframes and prototypes.

• Exceptional communication, storytelling, and presentation skills.

• Proven ability to collaborate effectively with multidisciplinary teams (Product, Engineering) and various stakeholders.

• Capability to thrive in ambiguous and dynamic environments, demonstrating autonomy and strong product vision.

• Advanced proficiency in English (excluyente) for global team collaboration. Preferred Skills:

• Experience with AI-assisted coding or rapid prototyping tools.

• Familiarity with systemic thinking and its application in complex product ecosystems.

• Experience in defining interaction patterns and system behaviors for AI-driven products.

• Understanding of agile development methodologies and their impact on the design process.

📝 Enhancement Note: The requirement for "advanced English" is critical given the global nature of the role and the emphasis on collaboration with international teams. Proficiency in Figma is a must, and any experience with AI-specific design tools or methodologies will be a significant advantage. The "4-5 years" experience level suggests a need for demonstrated leadership in design projects and the ability to mentor or guide junior designers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 2-3 significant product design projects, with at least one demonstrating experience in designing complex, scalable products from inception or through a major redesign.

• Clear articulation of the problem statement, design process, your specific role and contributions, and the rationale behind key design decisions for each project.

• Demonstration of a strong understanding of user flows, interaction design, and visual design principles.

• Evidence of experience in building or contributing to design systems, including examples of component libraries, style guides, or pattern libraries.

• Projects that highlight experience with AI-native product design or designing for complex digital platforms where AI plays a significant role. Process Documentation:

• For each portfolio project, clearly outline the design process followed, including research methodologies, ideation techniques, prototyping stages, and user testing iterations.

• Showcase how you translated user needs and business requirements into functional and aesthetically pleasing designs.

• Detail your experience with Figma and any other relevant design and prototyping tools used in your process.

• Provide insights into how you collaborated with Product and Engineering teams throughout the design and development lifecycle.

• Include examples of how you leveraged systemic thinking to ensure consistency and scalability in your designs.

📝 Enhancement Note: The portfolio is paramount for this role. It needs to clearly demonstrate not just aesthetic skills but also a deep understanding of the product design process, especially in the context of AI-driven products and scalable design systems. Candidates should be prepared to walk through their projects, explaining their strategic thinking and problem-solving approaches.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer in Santiago, Chile, with 4-5 years of experience, a competitive salary range would typically fall between CLP 2,500,000 to CLP 4,000,000 gross per month. This estimate is based on industry benchmarks for senior design roles in major South American tech hubs, considering the cost of living in Santiago and the specific demands of designing for AI-native products.

Benefits:

• Access to the Betterfly platform.

• Comprehensive Health Benefits: Life insurance, supplementary medical insurance, and dental insurance.

• FlexBen Bonus: A flexible benefits allowance.

• Daycare Benefit: Support for parents with young children.

• Your Day! - Birthday off.

• Festivity Time: A full week off during Christmas or New Year.

• Flexible working hours.

• Hybrid work model.

• Multicultural work environment.

• Professional development opportunities in an innovative setting.

Working Hours: The job description indicates a standard 40-hour work week, with the added benefit of flexible working hours and a hybrid work arrangement. This suggests a focus on results and productivity rather than strict adherence to a 9-to-5 schedule, allowing for better work-life integration.

📝 Enhancement Note: The salary range provided is an estimate for the Santiago market. Actual compensation will depend on the candidate's specific experience, skills, and negotiation. The benefits package is quite comprehensive, with a strong emphasis on work-life balance and employee well-being, which is a significant draw for senior-level talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Digital Platforms, Employee Benefits, Social Impact. Betterfly operates at the intersection of corporate benefits, health and wellness, and social responsibility, leveraging technology to create a unique value proposition.

Company Size: The company description and presence on platforms like LinkedIn suggest a growing, mid-sized tech company with a global reach. This implies a dynamic environment where roles can evolve and impact is visible.

Founded: Betterfly was founded with a mission to transform habits into donations, fostering positive change. This founding principle likely permeates the company culture, driving a passion for purpose-driven work.

Team Structure:

• The Product Design team is part of a global structure, collaborating closely with Product Management and Engineering.

• Expect a collaborative, cross-functional team environment where designers work alongside engineers and product managers to build features.

• The reporting structure likely involves a Design Lead or Head of Product, with direct interaction with senior leadership due to the strategic nature of the role. Methodology:

• Betterfly likely employs agile methodologies, fostering iterative development and rapid prototyping.

• A strong emphasis on data-driven decision-making and user-centric design principles is expected.

• The integration of AI into their platform suggests a forward-thinking approach to technology adoption and innovation.

Company Website: https://careers.betterfly.com

📝 Enhancement Note: Betterfly's unique mission of turning healthy habits into social donations is a core cultural differentiator. Candidates should be prepared to articulate how their design philosophy aligns with this purpose-driven approach. The global and hybrid nature of the team suggests a need for strong asynchronous communication skills and cultural adaptability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, indicating a level of expertise and autonomy. It requires at least 4-5 years of experience, suggesting the candidate is expected to contribute significantly to design strategy, mentor junior designers (potentially), and take ownership of complex design challenges.

Reporting Structure: The Senior Product Designer will report to a Design Lead or Head of Product, working within a product team that includes Product Managers and Engineers. This structure promotes close collaboration and direct impact on product development.

Operations Impact: The Senior Product Designer will have a direct impact on the user experience of Betterfly's platform, particularly its AI-native features. This includes influencing user adoption, engagement, and satisfaction, which in turn drives business outcomes like user retention and platform growth. Their work will shape how users perceive and interact with the company's unique value proposition.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in AI-native product design, becoming a subject matter expert in designing for AI-driven user experiences.

• Leadership Development: Potential to take on lead roles on specific product initiatives or mentor emerging designers, paving a path towards a Design Lead or Manager position.

• Platform Expansion: Contribute to the growth and evolution of a global platform, gaining experience in designing for diverse markets and user segments.

• Industry Influence: Work with a pioneering company in the employee benefits and social impact tech space, contributing to innovative solutions that have a tangible positive impact.

📝 Enhancement Note: This is a significant step up from a mid-level designer role. The "Senior" title implies a need for strategic thinking, problem-solving beyond just UI execution, and the ability to influence product direction. Growth opportunities are strong, particularly for those interested in specializing in AI product design or moving into leadership.

🌐 Work Environment

Office Type: Betterfly offers a hybrid work model, meaning the role involves a blend of remote work and in-office collaboration. Specific days in the office will likely be determined by team needs and company policy.

Office Location(s): The primary listed location is Las Condes, Santiago, Chile. This is a modern business district in Santiago, suggesting a professional and accessible office environment.

Workspace Context:

• The office is likely equipped with modern amenities to support a collaborative and productive work environment.

• Expect access to standard design tools and technology, with opportunities to explore and integrate new AI-powered design tools.

• The hybrid model allows for focused individual work from home and collaborative sessions, brainstorming, and team building in the office.

• The multicultural aspect of the team means opportunities to interact with colleagues from various backgrounds and perspectives.

Work Schedule: While the standard working hours are likely 40 per week, the mention of "flexible working hours" indicates a degree of autonomy in managing one's schedule, enabling better integration of personal life with professional responsibilities.

📝 Enhancement Note: The hybrid nature of the role requires self-discipline and strong time management skills. Candidates should be comfortable working independently and collaborating effectively in both remote and in-office settings. The location in Las Condes suggests a well-established corporate presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Presentation: A dedicated session where candidates present their portfolio, walking through key projects and explaining their design process, problem-solving approach, and impact. Be prepared to discuss your role in AI-native product design specifically.

• Technical/Design Interview: A deeper dive into design skills, problem-solving abilities, and understanding of design systems and AI design. This might include a design challenge or case study discussion.

• Cross-functional Collaboration Interview: Meeting with Product Managers and Engineers to assess collaboration style, communication, and ability to work effectively in a team.

• Final Interview: Likely with senior leadership (Head of Product, CTO, or CEO) to discuss strategic alignment, vision, and overall fit with Betterfly's mission and culture.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with complex products, design systems, and ideally, AI-driven features.

• Tell a Story: For each project, clearly articulate the problem, your role, your process, the challenges faced, and the measurable outcomes or impact. Use visuals effectively.

• Highlight AI Expertise: Explicitly discuss any experience or thought processes related to designing for AI, focusing on interaction patterns, user trust, and system behavior.

• Showcase Design System Skills: Demonstrate how you've contributed to or utilized design systems to ensure consistency and scalability.

• Prepare for Questions: Anticipate questions about your design philosophy, how you handle ambiguity, your collaboration style, and how you approach user research.

Challenge Preparation:

• Be ready for a potential design challenge that might involve a hypothetical AI-native feature or a problem related to improving user engagement on a platform like Betterfly.

• Focus on demonstrating your systemic thinking, user-centered approach, and ability to articulate your design rationale clearly and concisely.

• Practice presenting your thought process and solutions under time constraints.

📝 Enhancement Note: The portfolio review is a critical stage. Candidates should prepare a concise and impactful presentation that highlights their most relevant work. Expect to be challenged on your strategic thinking and how you apply design principles to complex, AI-driven product challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Advanced proficiency is required, including features for design systems, component libraries, and interactive prototyping.

• AI-Assisted Design Tools: Familiarity with tools that leverage AI for design generation, optimization, or rapid prototyping is a significant plus.

• Prototyping Tools: Beyond Figma, experience with dedicated prototyping tools for more complex interactions or animations might be beneficial.

Analytics & Reporting:

• While not explicitly a designer tool, understanding how to interpret data from analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to inform design decisions is valuable.

• Experience with A/B testing tools and how design impacts key metrics. CRM & Automation:

• Not directly required for the designer role, but an understanding of how design impacts CRM workflows or user onboarding automation could be advantageous.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The emphasis on "AI-assisted coding or prototyping" suggests the company is keen on leveraging cutting-edge tools. Designers should be prepared to discuss their experience with such technologies and their potential applications in the design process.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A strong commitment to Betterfly's mission of creating positive social impact through technology. Designers are expected to align with this purpose.

• Courageous & Passionate: Encouragement to be bold in ideas, take initiative, and approach work with enthusiasm.

• Learning & Growth: A culture that values continuous learning, experimentation, and professional development.

• Excellence & Quality: A dedication to delivering high-quality products and experiences, driven by user needs and business goals.

• Inclusivity & Diversity: A commitment to fostering a diverse and inclusive environment, as highlighted by their stance on Law N° 21.015.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Managers and Engineers, fostering a collaborative environment where feedback and ideas are shared freely.

• Data-Informed: Decisions are informed by user data, analytics, and research, encouraging a pragmatic and evidence-based approach.

• Iterative & Agile: The team likely embraces an iterative design process, allowing for quick feedback loops and continuous improvement.

• Global Mindset: Collaboration extends across international teams, requiring clear communication and an understanding of diverse perspectives.

📝 Enhancement Note: The company explicitly mentions being "valientes, apasionados, y honramos a nuestros equipos brindándoles oportunidades de soñar, creer, crear, aprender y disfrutar." This highlights a culture that encourages innovation, ownership, and a positive, growth-oriented mindset. The commitment to diversity and inclusion is also a strong cultural indicator.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Complexity: Navigating the evolving landscape of AI-native products and translating complex AI functionalities into intuitive user experiences can be challenging. This requires staying abreast of AI trends and user perception.

• Balancing Innovation with Scalability: Ensuring that innovative AI features are also scalable, consistent, and adhere to the global design system across different markets and use cases.

• Ambiguity and Dynamic Environment: Thriving in a fast-paced startup environment where priorities can shift and new challenges emerge regularly.

• Global Consistency: Maintaining a cohesive and high-quality user experience across a global platform with diverse user bases and cultural nuances.

Learning & Development Opportunities:

• AI Design Specialization: Opportunity to become a leader in the emerging field of AI-native product design.

• Cross-functional Expertise: Deepen understanding of product strategy and engineering processes through close collaboration.

• Global Product Development: Gain experience in designing for international markets and contributing to the growth of a globally recognized platform.

• Mentorship: Potential to mentor junior designers and contribute to the growth of the design team.

• Industry Exposure: Work on cutting-edge technology that combines employee benefits, health, and social impact.

📝 Enhancement Note: The primary challenge will be mastering the nuances of designing for AI. This is a relatively new field, and success will depend on a designer's ability to learn, adapt, and innovate. The growth opportunities are substantial for someone looking to specialize in this area and contribute to a company with a strong social mission.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a complex product experience from scratch. What was your process, and what were the key challenges?" (Focus on your end-to-end design process, problem-solving, and outcomes.)

• "How would you approach designing an AI-native feature that needs to feel both powerful and trustworthy to the user?" (Prepare to discuss user trust, transparency, and managing AI expectations.)

• "Tell us about your experience with design systems. How have you contributed to or leveraged them to ensure consistency and scalability?" (Be ready to show examples from your portfolio and discuss your philosophy.)

• "How do you collaborate with Product Managers and Engineers to ensure your designs are technically feasible and aligned with business goals?" (Highlight your communication, negotiation, and cross-functional teamwork skills.) Company & Culture Questions:

• "What excites you about Betterfly's mission and our unique approach to employee benefits and social impact?" (Research Betterfly's mission thoroughly and connect it to your personal values.)

• "How do you stay updated on the latest trends in product design, AI, and UX?" (Showcase your commitment to continuous learning.)

• "Describe your ideal work environment and how you thrive in a hybrid, multicultural setting." (Emphasize adaptability, self-discipline, and collaboration.) Portfolio Presentation Strategy:

• Structure is Key: For each project, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Impact/Results.

• Visuals Matter: Use high-quality mockups, prototypes, and diagrams. Ensure they are easy to understand.

• Quantify Impact: Whenever possible, present metrics or data that demonstrate the success of your designs.

• Explain Your Decisions: Be prepared to justify every design choice you made, linking it back to user needs and business objectives.

• AI Focus: For AI-related projects, clearly articulate how AI influenced the design and user experience.

📝 Enhancement Note: The interview process will likely heavily scrutinize your portfolio and your ability to articulate your design thinking, especially concerning AI and complex systems. Be ready to demonstrate not just what you designed, but why you designed it that way.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Betterfly careers portal.

• Tailor your Resume: Highlight experience in Product Design, AI-native product design, design systems, Figma, and cross-functional collaboration. Quantify achievements where possible.

• Prepare Your Portfolio: Curate your best work, focusing on projects that demonstrate your ability to design complex, scalable products and your understanding of AI-driven experiences. Ensure it's easily accessible (e.g., a personal website or PDF).

• Practice Your Presentation: Rehearse your portfolio walkthrough, focusing on clear storytelling, strategic rationale, and demonstrating your impact. Be ready to discuss your process for AI-native design.

• Research Betterfly: Understand their mission, product, and company culture. Prepare thoughtful questions that demonstrate your engagement and interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.