Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Rush Street Interactive

Location: Bogotá, Colombia

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: September 10, 2026

Experience Level: 2-5 years

Remote Status: Remote OK

🚀 Role Summary

• Design and execute high-quality visual assets for a variety of digital marketing channels, ensuring brand consistency and campaign effectiveness.

• Collaborate with marketing, product, and CRM teams to adapt creative concepts and deliver visually compelling assets that resonate with target audiences.

• Contribute to the evolution of the brand's visual identity by applying feedback from performance data and senior design leads.

• Maintain and organize the company's design system and asset library, ensuring efficient access and use of creative resources.

• Develop foundational skills in motion graphics and video editing to expand creative capabilities and support dynamic campaign needs.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer, focusing on strong execution and adaptation of existing creative frameworks. The emphasis is on supporting marketing initiatives through digital asset creation, with opportunities for growth into more strategic design contributions.

📈 Primary Responsibilities

• Design and adapt a wide range of visual assets for digital marketing campaigns, including paid media, social media, display ads, CRM communications, and landing pages, strictly adhering to established brand guidelines and campaign objectives.

• Ensure unwavering brand consistency and meticulous adherence to visual guidelines across all design deliverables, maintaining a cohesive brand presence across all touchpoints.

• Skillfully adapt approved creative concepts into multiple formats and variations, tailoring visuals for different channels, audience segments, and platform specifications.

• Actively collaborate with copywriters, marketing specialists, and senior designers to conceptualize and execute integrated, impactful marketing campaigns.

• Proactively incorporate feedback from performance data, including A/B testing results, to iterate on creative assets and optimize campaign performance.

• Efficiently manage assigned design tasks and deliverables, meticulously prioritizing workload to meet project deadlines and business objectives.

• Support the ongoing maintenance, organization, and optimization of the design system and the comprehensive brand asset library.

• Seek guidance and constructively apply feedback from senior designers to elevate the quality and effectiveness of all design outputs.

• Participate actively in creative brainstorming sessions, contributing fresh ideas and innovative visual solutions to support campaign strategies.

📝 Enhancement Note: The core responsibilities highlight a strong execution-focused role within a fast-paced digital marketing environment. The emphasis on adapting assets and applying performance feedback suggests a need for efficiency and responsiveness, common in high-volume creative operations.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Design, Advertising, or a closely related field.

Experience: 2+ years of professional experience in graphic design, with a preference for experience in digital environments, advertising agencies, or high-volume creative production settings.

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Photoshop and Illustrator for creating and manipulating visual assets.

• Visual Design Fundamentals: Strong understanding and application of typography, color theory, composition, and visual hierarchy to create aesthetically pleasing and effective designs.

• Digital Asset Creation: Proven ability to design and adapt assets for various digital platforms, including social media, display advertising, and web content.

• Brand Consistency: Demonstrated ability to maintain and enforce brand guidelines across diverse creative outputs.

• Feedback Integration: Capacity to receive, interpret, and apply constructive feedback from stakeholders and performance data to refine designs.

• Time Management: Excellent organizational and time management skills, with the ability to manage multiple projects and meet tight deadlines in a dynamic environment.

Preferred Skills:

• Motion Graphics/Video Editing: Proficiency in Adobe After Effects or similar tools for creating animated graphics and basic video edits.

• Figma Proficiency: Experience with Figma for collaborative design, prototyping, and UI/UX design tasks.

• Platform Best Practices: Basic knowledge of asset formats, specifications, and best practices for major digital advertising platforms (e.g., Meta, Google Ads).

• Performance Marketing Exposure: Familiarity with design principles relevant to performance marketing and A/B testing.

• Gaming/Betting Industry Experience: Prior experience or a strong interest in the gaming, betting, e-commerce, or startup sectors.

• English Proficiency: Basic to intermediate proficiency in English to facilitate communication within an international team.

📝 Enhancement Note: The distinction between required and preferred skills indicates a clear focus on core design competencies while valuing supplementary skills like motion graphics and Figma, suggesting a desire for a versatile designer who can grow with the company's expanding creative needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital Campaign Execution: Showcase at least 3-5 diverse examples of digital campaign assets (e.g., social media ads, display banners, landing page elements) demonstrating execution against specific marketing objectives.

• Brand Consistency Examples: Include projects that clearly illustrate your ability to maintain brand integrity across multiple touchpoints and campaign variations.

• Adaptation & Iteration: Present case studies or examples where you adapted creative concepts for different channels or iterated on designs based on feedback or performance data (e.g., A/B testing variations).

• Tool Proficiency Demonstration: Visually represent your skills in Adobe Creative Suite (Photoshop, Illustrator) through the quality and complexity of your design work. Include examples if Figma or After Effects were used.

• Process Documentation (Optional but Recommended): Briefly outline the design process followed for a selected project, highlighting problem-solving, ideation, and execution phases.

Process Documentation:

• Workflow Design: Ability to articulate the standard workflow for creating digital assets, from brief to final delivery, ensuring efficiency and clear communication.

• System Integration: Understanding of how design assets integrate into marketing automation platforms, CRM systems, and website content management systems.

• Performance Measurement: Awareness of how design choices impact campaign performance metrics and the ability to discuss design's role in A/B testing and optimization cycles.

📝 Enhancement Note: For a Graphic Designer role, the portfolio is paramount. The emphasis here is on demonstrating practical application in digital marketing, adaptability, and proficiency with core design tools, reflecting the operational demands of creating high-volume, performance-driven creative assets.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Bogotá, Colombia, the estimated annual salary range is COP $35,000,000 - COP $60,000,000. This estimate considers the cost of living in Bogotá, the demand for digital design skills, and the specific requirements of the role within the gaming industry.

Benefits:

• Comprehensive Compensation: Competitive salary package reflecting skills and experience.

• Work-Life Balance Initiatives: Programs and policies designed to support a healthy balance between professional responsibilities and personal life.

• Professional Development: Opportunities for continuous learning, skill enhancement, and career growth within the organization.

• Supportive Atmosphere: A collaborative and people-oriented work environment with a strong emphasis on mutual support and team cohesion.

• Autonomy and Creativity: Encouragement of personal freedom, responsibility, and openness to new ideas and creative contributions.

• Growth Opportunities: Focus on personal and professional development, with pathways for advancement.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with potential for flexibility depending on project needs and team dynamics. The role supports remote work, allowing for greater autonomy in managing the workday.

📝 Enhancement Note: Salary estimation is based on publicly available data for graphic design roles in Bogotá, adjusted for the mid-level experience and the specialized industry (gaming/betting). Benefits are extrapolated from the "What Makes Us Great" section and common offerings for full-time employees in tech-adjacent industries.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online casino and sports betting, a rapidly growing and dynamic sector within the digital entertainment and technology landscape. Rush Street Interactive is a market leader with established brands like BetRivers.com and PlaySugarHouse.com.

Company Size: Rush Street Interactive is a publicly traded company (NYSE: RSI), indicating a significant operational scale and a structured corporate environment. While the exact number of employees in Bogotá is not specified, the company operates globally.

Founded: Rush Street Interactive was founded with a vision to bridge online, social, and land-based gaming, suggesting a forward-thinking and integrated approach to the gaming market.

Team Structure:

• The Graphic Designer will be part of a creative team, likely reporting to a Senior Designer or Creative Director.

• Collaboration is expected with cross-functional departments including Marketing, Product, CRM, and Performance Marketing teams.

• The presence of a design system and asset library suggests a structured approach to design operations and asset management. Methodology:

• Data-Driven Design: The role requires adapting designs based on performance data and A/B testing, indicating a data-informed creative process.

• Agile Collaboration: Working with marketing and product teams implies a need for agile methodologies, rapid iteration, and responsive creative output.

• Brand Stewardship: A strong emphasis on brand guidelines and consistency points to a methodology focused on maintaining a unified and recognizable brand identity.

Company Website: https://www.rushstreetinteractive.com/

📝 Enhancement Note: The company context highlights a fast-paced, data-driven environment within the burgeoning online gaming industry. The culture emphasizes autonomy, creativity, and professional growth, appealing to proactive individuals.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Graphic Designer with 2-5 years of experience, placing it at a mid-level contributor position. The focus is on executing design tasks effectively and efficiently under guidance, with opportunities to develop specialized skills.

Reporting Structure: The Graphic Designer will likely report to a Senior Graphic Designer or a Creative Director, receiving direction and feedback on projects. Collaboration with marketing and product teams is key, requiring effective communication and integration with their operational workflows.

Operations Impact: While not a direct revenue-generating role, the Graphic Designer's work directly impacts marketing campaign performance through visually engaging and brand-compliant assets. Their contributions are crucial for customer acquisition, engagement, and retention efforts by ensuring compelling digital communication.

Growth Opportunities:

• Skill Specialization: Develop advanced skills in motion graphics, video editing, or specific digital design platforms (e.g., Figma) through hands-on project experience and potential training.

• Creative Leadership: Progress to a Senior Graphic Designer role, taking on more complex projects, mentoring junior designers, and having a greater influence on creative strategy.

• Cross-Functional Expertise: Gain deeper understanding of marketing operations, performance analytics, and product design by working closely with these teams, potentially leading to roles in marketing creative strategy or UI/UX.

• Industry Expertise: Become a specialist in the unique design challenges and opportunities within the gaming and online betting industry.

📝 Enhancement Note: The growth trajectory for this role involves deepening design expertise, potentially expanding into related creative fields like motion graphics, or moving into more strategic and leadership positions within the creative or marketing operations functions.

🌐 Work Environment

Office Type: The role is designated as "Remote OK," indicating that the primary work arrangement is remote. This suggests a distributed team model where employees can work from their own locations.

Office Location(s): The primary designated location is Bogotá, Colombia. While remote, having a base in Bogotá means potential for local team meetups, company events, or hybrid work arrangements if desired or required by specific circumstances.

Workspace Context:

• Remote Autonomy: Employees are expected to be self-disciplined and manage their work effectively from their remote locations.

• Digital Collaboration Tools: The team relies heavily on digital collaboration platforms for communication, project management, and asset sharing, essential for a remote setup.

• Access to Technology: While not specified, it's assumed that remote employees have access to the necessary hardware and internet connectivity to perform their duties effectively. The company may provide certain software licenses or equipment.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected. The remote nature of the role allows for flexibility in structuring the workday, provided that availability for team meetings and collaboration during core business hours is maintained.

📝 Enhancement Note: The remote-first approach in Bogotá emphasizes autonomy and requires strong self-management skills. Collaboration will heavily rely on digital tools, making effective virtual communication and project management crucial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Creative Assessment/Challenge: You may be asked to complete a design challenge or present a case study from your portfolio to demonstrate your skills, problem-solving abilities, and understanding of design principles in a real-world context.

• Team/Manager Interviews: Interviews with the hiring manager and potential team members to evaluate technical skills, cultural fit, and collaboration potential.

• Final Interview: Potentially an interview with senior leadership to discuss your alignment with company values and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills and experience required for this Graphic Designer role, focusing on digital campaigns and brand consistency.

• Showcase Process: For at least one project, briefly outline your design process – from understanding the brief to final execution and any iterations based on feedback.

• Highlight Performance Impact: If possible, demonstrate how your designs contributed to campaign success (e.g., increased engagement, A/B test results). Quantify outcomes where feasible.

• Tailor to RSI: Ensure your portfolio clearly shows work relevant to the gaming/betting industry or similar fast-paced digital environments. Mention your familiarity with Adobe Creative Suite prominently.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a website or a PDF document.

Challenge Preparation:

• Understand the Brief: If a design challenge is provided, carefully read and understand the objectives, target audience, and any constraints.

• Research RSI: Familiarize yourself with Rush Street Interactive's brands (BetRivers, PlaySugarHouse) and their current visual style and marketing efforts.

• Focus on Brand Alignment: Ensure any work produced for a challenge adheres strictly to brand guidelines if provided, or demonstrates an understanding of brand consistency.

• Time Management: Allocate your time wisely during the challenge to ensure a polished final deliverable.

📝 Enhancement Note: The application process will likely involve a practical demonstration of design skills through a portfolio review and potentially a design challenge, emphasizing the hands-on nature of this role and the importance of showcasing relevant work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop and Illustrator for core graphic design tasks, including image manipulation, vector illustration, and layout creation.

• Adobe After Effects (Preferred): Valuable for creating dynamic motion graphics, animated logos, and short video assets for digital campaigns.

• Figma (Preferred): Increasingly important for collaborative design, prototyping, and UI/UX workflows, especially in digital-first environments.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how design impacts metrics is key. Familiarity with basic analytics concepts related to digital advertising performance (e.g., click-through rates, conversion rates) is beneficial. CRM & Automation:

• Basic awareness of how design assets are implemented within CRM platforms (for email campaigns) and marketing automation tools is advantageous for ensuring proper file formats and integration.

📝 Enhancement Note: The technology stack is heavily centered around the Adobe Creative Suite, with a strong preference for motion graphics and collaborative design tools like Figma, reflecting the needs of a digital-first creative team producing a high volume of assets.

👥 Team Culture & Values

Operations Values:

• Creativity: Openness to new ideas and innovative approaches to design challenges.

• Autonomy & Responsibility: Encouragement of personal freedom in work execution, coupled with a strong sense of ownership and accountability for deliverables.

• Growth: Commitment to personal and professional development for all team members.

• Collaboration: A supportive and people-oriented atmosphere where teamwork and mutual respect are paramount.

• Passion: A shared enthusiasm for the work and the industry, driving engagement and high performance.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing, product, and CRM teams, necessitating clear communication and understanding of diverse project needs.

• Feedback-Driven Improvement: An environment where constructive feedback is welcomed and used to refine creative output and processes.

• Proactive Contribution: Encouragement to share ideas and actively participate in brainstorming and problem-solving sessions.

📝 Enhancement Note: The company culture emphasizes a blend of individual autonomy and collaborative teamwork, fostering an environment where creativity, continuous improvement, and passion for the industry are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output: Adapting to a fast-paced environment that requires producing a significant number of creative assets under tight deadlines.

• Balancing Brand & Performance: Effectively merging strict brand guidelines with the need to create visually appealing assets optimized for performance marketing metrics.

• Remote Collaboration: Navigating communication and collaboration effectively within a distributed team, ensuring alignment and clear understanding of tasks.

• Evolving Digital Trends: Staying current with the latest design trends, platform updates, and best practices in digital marketing and the gaming industry.

Learning & Development Opportunities:

• Advanced Design Software: Opportunities to master motion graphics (After Effects) and collaborative design tools (Figma).

• Digital Marketing Insights: Deeper understanding of performance marketing, A/B testing, and customer engagement strategies through cross-functional work.

• Industry Specialization: Gaining in-depth knowledge of the unique creative requirements and consumer behaviors within the online gaming and sports betting sector.

• Career Progression: Potential pathways to senior design roles, creative leadership, or specialized areas like UI/UX or motion graphics specialization.

📝 Enhancement Note: The challenges are typical of a rapidly growing digital company, focusing on volume, performance, and remote collaboration. Growth opportunities are aligned with expanding creative capabilities and deepening industry expertise.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to walk through 2-3 key projects in your portfolio, explaining your role, the problem you solved, your creative process, and the outcome. Focus on digital campaign examples.

• Brand Consistency: How do you ensure brand consistency across multiple assets and platforms? Be ready to provide examples of how you've managed this.

• Design for Performance: How do you approach designing for performance marketing or A/B testing? What visual elements do you consider to drive engagement?

• Collaboration Scenarios: Describe a time you collaborated with a marketing team or other stakeholders on a creative project. How did you handle feedback or conflicting ideas?

Company & Culture Questions:

• RSI Brands: What are your impressions of the BetRivers and PlaySugarHouse brands from a design perspective?

• Industry Interest: Why are you interested in working in the gaming and online betting industry?

• Remote Work: How do you ensure productivity and collaboration in a remote work environment?

• Company Values: How do your personal work values align with Rush Street Interactive's values of autonomy, creativity, growth, and collaboration?

Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini-case studies, highlighting the challenge, your solution, and the impact.

• Visual Clarity: Ensure your portfolio is visually clean and easy to navigate. Use clear headings and concise descriptions.

• Tool Emphasis: Clearly state the tools used for each project, particularly highlighting Adobe Creative Suite, and any experience with Figma or After Effects.

• RSI Relevance: Prioritize projects that demonstrate experience with digital campaigns, fast-paced environments, or the gaming/e-commerce sectors.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills, understanding of digital marketing principles, ability to collaborate remotely, and alignment with the company's fast-paced, data-informed culture.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided job portal link.

• Portfolio Customization: Curate your portfolio to prominently feature digital campaign assets, social media graphics, and examples of brand consistency. Prioritize projects that showcase your proficiency in Adobe Photoshop and Illustrator.

• Resume Optimization: Tailor your resume to highlight relevant experience in digital design, agency work, or fast-paced creative environments. Use keywords such as "digital campaigns," "brand guidelines," "Adobe Creative Suite," and "performance marketing."

• Interview Preparation: Practice articulating your design process and the impact of your work using specific portfolio examples. Be ready to discuss how you handle feedback and collaborate with cross-functional teams.

• Company Research: Familiarize yourself with Rush Street Interactive, its brands (BetRivers, PlaySugarHouse), and its position in the online gaming market. Understand their visual identity and marketing approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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