AI-Driven Content Designer

📍 Job Overview

Job Title: AI-Driven Content Designer

Company: Mindly

Location: Ukraine

Job Type: FULL_TIME

Category: Marketing Operations / Growth Marketing

Date Posted: 2026-08-27

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive user acquisition through the creation and optimization of AI-generated performance creatives for paid social channels.

• Develop and rapidly test content hypotheses to improve ad effectiveness and combat creative fatigue.

• Analyze ad performance metrics to inform creative iterations and strategic decision-making.

• Collaborate closely with the Growth/Performance Marketing team to align creative efforts with campaign objectives and testing plans.

📝 Enhancement Note: This role is positioned within the Growth Marketing function, emphasizing performance-driven creative development rather than traditional content marketing. The focus on AI tools and rapid experimentation suggests a dynamic, data-informed environment.

📈 Primary Responsibilities

• Conceptualize, design, and produce AI-generated performance creatives (video and static) specifically for paid social platforms including Meta, TikTok, and YouTube, focusing on mental health and wellbeing themes.

• Generate and rigorously test content hypotheses, including hooks, storytelling formats, editing styles, and overall ad concepts, to identify high-performing creative elements.

• Analyze key creative performance metrics such as CTR, CPA, ROAS, hook rate, and thumb-stop rate, leveraging data from ad platforms to drive continuous improvement.

• Conduct thorough research on competitor ad strategies, trending ad formats, native/UGC-style creative approaches, and platform-specific best practices to inform creative development.

• Partner effectively with the Growth/Performance Marketing team to understand campaign briefs, contribute to test plan development, and engage in iterative feedback cycles.

• Proactively experiment with creative variations to mitigate ad fatigue and maintain optimal campaign performance across diverse paid social environments.

• Stay abreast of the latest advancements in AI image and video generation tools, integrating them into daily workflows to produce a high volume of ad variations efficiently.

📝 Enhancement Note: The emphasis on "performance creatives" and "paid social channels" indicates a strong focus on direct response marketing and user acquisition metrics, differentiating this role from a general content creation position. The requirement to use AI tools "daily" suggests a high volume, iterative workflow.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background or demonstrated understanding of marketing, design, psychology, or a related field would be beneficial.

Experience: 2-5 years of experience in content creation, with a significant portion focused on performance marketing campaigns.

Required Skills:

• Proven experience creating AI-generated content specifically for performance/paid advertising campaigns on platforms like TikTok, Instagram (Meta), and YouTube.

• Demonstrated ability in creative storytelling tailored for short attention spans and conversion-focused hooks.

• Strong understanding of viral mechanics, current internet culture, and the nuances of creating native-feeling ad content.

• A keen eye for identifying emerging trends and the agility to adapt them creatively for advertising purposes.

• Proficient and confident use of AI tools for both image and video content generation.

• Familiarity with basic ad performance metrics (e.g., CTR, CPA, ROAS) and the ability to interpret data from ad platforms. Preferred Skills:

• A robust portfolio showcasing actual performance ad creatives (not just organic content).

• Experience analyzing and iterating on creative performance data, including hook rate and thumb-stop rate.

• Familiarity with editing software for video and image manipulation to refine AI-generated assets.

• Understanding of user acquisition strategies and funnel optimization.

📝 Enhancement Note: The "2-5 years" experience level suggests this is a mid-level role, requiring practical experience but not necessarily extensive strategic leadership. The strong emphasis on a portfolio of paid ad creatives is a critical differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a collection of AI-generated performance creatives (video and static) used in paid social campaigns.

• Showcase specific examples of how creative hypotheses were developed and tested, highlighting the iterative process.

• Include case studies or examples of how ad performance data (CTR, CPA, ROAS) informed creative decisions and led to improvements.

• Highlight proficiency with specific AI content generation tools and any integrated editing or production workflows. Process Documentation:

• Outline your process for ideation and hypothesis generation for paid social creatives.

• Detail your workflow for creating AI-generated ad variations at scale.

• Describe your method for analyzing creative performance metrics and translating insights into actionable improvements.

• Explain your collaboration process with performance marketing teams for campaign briefs and testing.

📝 Enhancement Note: For this role, the portfolio is paramount. It must clearly illustrate the candidate's ability to create effective performance creatives using AI, not just aesthetically pleasing content. The ability to show data-informed iteration is key.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a remote AI-Driven Content Designer role with 2-5 years of experience in Ukraine, a competitive salary range would typically fall between 35,000 - 60,000 UAH per month, depending on the depth of AI tool proficiency, portfolio strength, and specific performance marketing experience.

Benefits:

• 20 days of paid vacation annually, with flexibility.

• Access to therapy sessions through Mindly.

• Competitive salary package.

• Opportunity to work in a fast-growing, profitable HealthTech company.

• Therapy on Mindly platform access.

• A strong team of high-performing individuals ("A-players").

• Remote-first work environment.

Working Hours: Approximately 40 hours per week, with a remote-first setup. Flexibility is implied, especially given the remote nature and CET/EET timezone preference.

📝 Enhancement Note: Salary estimation is based on general market rates for similar roles in Ukraine, adjusted for the remote nature and specialized AI/performance marketing skill set. The provided benefits are standard for a tech company of this nature, with the "Therapy on Mindly" being a unique perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: HealthTech, specifically a marketplace for psychologists and clients.

Company Size: Growing rapidly, with over 1,000,000 clients in 40+ countries, indicating a significant operational scale.

Founded: Mindly is a relatively young but fast-growing company, noted as one of the fastest-growing profitable tech companies globally, implying a dynamic and agile culture.

Team Structure:

• The Growth Marketing team is likely structured around performance specialists and creative producers.

• Reporting will likely be to a Head of Performance Marketing or CMO, with close collaboration with a dedicated Performance Marketing team.

• Cross-functional collaboration is essential, particularly between creative, performance, and potentially product teams. Methodology:

• Data-driven decision-making is core, with a strong emphasis on analyzing performance metrics.

• Rapid experimentation and iteration are key to the growth strategy, especially in creative development.

• Agile methodologies are likely employed to quickly move from concept to launch and testing.

Company Website: https://mindlyspace.com/

📝 Enhancement Note: Mindly's focus on Tier-1 markets and rapid, profitable growth suggests a highly performance-oriented and results-driven culture. The "A-players" reference points to a high-achieving team environment.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level AI-Driven Content Designer. This role is crucial for the direct acquisition of users through paid social channels, requiring specialized skills in AI content creation and performance marketing creative.

Reporting Structure: Likely reports to a Marketing Manager, Head of Performance Marketing, or CMO. Works closely with the Performance Marketing team.

Operations Impact: Direct impact on user acquisition volume and cost (CPA, ROAS). Creative effectiveness is a primary driver of campaign success and scalability in paid social.

Growth Opportunities:

• Advance to Senior AI Content Designer or Creative Lead roles, potentially managing a small team or specializing in a specific platform (e.g., TikTok Creative Specialist).

• Develop deeper expertise in performance marketing analytics, becoming a hybrid Creative Strategist and Analyst.

• Transition into broader Growth Marketing roles, contributing to overall user acquisition strategy beyond just creative.

• Opportunity to influence the adoption and integration of new AI technologies within the marketing function.

📝 Enhancement Note: The role offers a clear path for specialization in AI-driven performance creative or a broader pivot into growth marketing strategy, leveraging the data analysis skills developed.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): While remote, preference is for candidates in the CET or EET time zones to facilitate collaboration.

Workspace Context:

• The remote-first environment allows for flexibility but requires strong self-discipline and communication skills.

• Access to digital collaboration tools and potentially company-provided software licenses for AI tools.

• Opportunities for interaction will be primarily through digital channels (Slack, video calls), with a focus on clear, concise communication.

Work Schedule: Approximately 40 hours per week. The remote setup and focus on rapid iteration suggest a flexible schedule, but availability during core team collaboration hours (likely CET/EET business hours) is important.

📝 Enhancement Note: The emphasis on CET/EET time zones suggests a desire for some overlap in working hours for synchronous collaboration, even within a remote-first model.

📄 Application & Portfolio Review Process

Interview Process:

• Screening Interview with Recruiter: Initial assessment of basic qualifications, cultural fit, and motivation.

• Interview with CMO: Deeper dive into creative strategy, understanding of performance marketing, AI tool proficiency, and experience with paid social.

• Test Task: A practical assignment to create AI-generated ad creatives based on a brief, testing creative output, AI tool usage, and adherence to performance principles.

• Final Interview with Co-founders: Assessment of strategic thinking, alignment with company values, and long-term potential.

Portfolio Review Tips:

• Organize your portfolio by platform (Meta, TikTok, YouTube) or by campaign objective.

• For each piece of creative, clearly state the platform, objective, target audience, and the AI tools used.

• Crucially, include any available performance data (even if anonymized or hypothetical for a test task) to demonstrate its effectiveness (e.g., "This creative achieved a CTR of X% and a CPA of Y").

• Be prepared to walk through your creative process, from concept to AI generation and iteration.

• Highlight your understanding of internet culture and how it informed your creative choices. Challenge Preparation:

• The test task will likely involve creating a set of ad creatives (video/static) for a specific campaign objective or target audience.

• Focus on crafting compelling hooks, clear messaging, and native-looking visuals/videos.

• Be ready to articulate your creative rationale and how you would test these creatives.

• Demonstrate your ability to use AI tools efficiently and effectively.

📝 Enhancement Note: The test task is a critical component, serving as a direct evaluation of the core skills required for the role. A strong portfolio that showcases data-informed creative development is essential.

🛠 Tools & Technology Stack

Primary Tools:

• AI Content Generation: Proficiency with leading AI image and video generation tools is essential (e.g., Midjourney, Stable Diffusion, RunwayML, Pika Labs, Synthesia, or similar).

• Video Editing Software: Experience with tools like Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or CapCut for refining AI-generated video assets.

• Image Editing Software: Proficiency with Adobe Photoshop, Illustrator, or similar for image manipulation and graphic design.

Analytics & Reporting:

• Familiarity with ad platform analytics dashboards (Meta Ads Manager, TikTok Ads Manager, Google Ads).

• Understanding of key performance metrics (CTR, CPA, ROAS, Hook Rate, Thumb-stop Rate).

• Comfort with data interpretation to inform creative decisions. CRM & Automation:

• While not a primary focus, understanding how creatives are deployed within a CRM or ad platform's automation workflows is beneficial.

• Experience with project management tools (e.g., Asana, Trello, Jira) for managing creative production and testing cycles.

📝 Enhancement Note: The core requirement is advanced proficiency with AI content generation tools. Secondary skills in video/image editing and basic ad analytics are expected to complement the AI capabilities.

👥 Team Culture & Values

Operations Values:

• Honesty and Transparency: Open communication is key, especially in a remote, fast-paced environment. Be truthful about capabilities and challenges.

• Empathy and Understanding: Treat colleagues and the target audience with respect, crucial for a mental health platform.

• Data-Driven Approach: Decisions are guided by performance metrics; creative hypotheses must be testable and measurable.

• Efficiency and Speed: The "fast experimentation environment" implies a need for quick turnaround and efficient workflows.

• Ownership and Autonomy: Take responsibility for your creative output and its impact.

Collaboration Style:

• Highly collaborative with the Growth/Performance Marketing team, involving regular feedback loops and joint planning.

• Proactive communication through digital channels is expected.

• A culture of constructive feedback on creative work to drive continuous improvement.

• Sharing insights on trends and AI tool capabilities to benefit the wider team.

📝 Enhancement Note: The company values of honesty, transparency, empathy, and understanding are particularly relevant for a mental health platform. The emphasis on "A-players" suggests a high standard for performance and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Creative Fatigue: Constantly needing to generate fresh, engaging content to prevent audience ad blindness on highly competitive paid social platforms.

• AI Tool Evolution: Keeping pace with the rapid advancements and changes in AI content generation tools.

• Data Interpretation: Effectively translating raw performance data into actionable creative insights and hypotheses.

• Balancing Creativity with Performance: Ensuring creative output is both innovative and directly drives measurable business results (user acquisition).

Learning & Development Opportunities:

• Deepen expertise in AI content generation techniques and explore emerging AI technologies.

• Develop advanced skills in performance marketing analytics and growth hacking.

• Gain comprehensive experience in user acquisition strategies for Tier-1 markets.

• Opportunity to shape the creative direction for a rapidly growing HealthTech product.

• Potential for mentorship from experienced marketing leaders within the company.

📝 Enhancement Note: The primary challenge is the dynamic nature of paid social and AI technology, requiring continuous learning and adaptation. The growth opportunities lie in specialization and strategic contribution to user acquisition.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating content hypotheses for paid social campaigns, specifically using AI tools." (Prepare to detail your ideation framework and how AI fits in.)

• "How do you balance creating engaging, native-looking content with the need to drive specific performance metrics like CTR and CPA?" (Focus on your data-informed creative approach.)

• "Walk us through a time you used AI tools to overcome a creative challenge or improve ad performance. What was the outcome?" (Prepare a concise case study from your portfolio.) Company & Culture Questions:

• "Why are you interested in working for Mindly, a HealthTech company focused on mental wellbeing?" (Connect your passion/interest to the company mission.)

• "How do you approach collaboration with performance marketers and other stakeholders in a remote environment?" (Highlight your communication and teamwork skills.)

• "What are your thoughts on the ethical considerations of using AI in marketing, particularly for sensitive topics like mental health?" (Demonstrate awareness and thoughtful consideration.) Portfolio Presentation Strategy:

• Prepare a concise presentation (e.g., 5-10 slides or a well-structured PDF) showcasing your best AI-generated performance creatives.

• For each example, clearly state the objective, platform, audience, your creative rationale, the AI tools used, and any available performance data.

• Be ready to discuss your creative process, how you iterate based on data, and how you stay ahead of trends.

• Emphasize your understanding of what makes content "scroll-stopping" and "native" on platforms like TikTok and Meta.

📝 Enhancement Note: Be ready to demonstrate practical application of AI tools and a clear understanding of performance marketing metrics. Your portfolio is your most critical asset; ensure it's polished and tells a compelling story of data-driven creative success.

📌 Application Steps

To apply for this AI-Driven Content Designer position:

• Submit your application through the provided link on Ashby.

• Customize your resume: Highlight specific experience with AI content generation tools, performance marketing campaigns, and paid social platforms. Quantify achievements wherever possible (e.g., "Increased CTR by X% through AI-generated video ads").

• Prepare your portfolio: Ensure it clearly showcases AI-generated performance creatives with explanations of your process and any available results.

• Research Mindly: Understand their mission, target audience, and existing marketing efforts. Think about how your creative approach can contribute to their growth.

• Practice your interview responses: Prepare to articulate your creative strategy, AI tool proficiency, and data analysis skills using the STAR method (Situation, Task, Action, Result) for behavioral questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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