AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Athens, Greece (Remote)

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design / Technology

Date Posted: April 24, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (Europe)

🚀 Role Summary

• Spearhead the creation of high-impact visual assets using cutting-edge generative AI tools to drive customer acquisition and conversion rates for B2C clients.

• Collaborate cross-functionally with marketing, copywriting, and video production teams to translate campaign objectives into compelling, photorealistic visual narratives.

• Continuously research, test, and integrate new AI technologies and workflows to enhance visual quality, realism, and performance across paid media channels and landing pages.

• Drive creative iteration and A/B testing by generating diverse visual variants, ensuring alignment with brand guidelines, product specifications, and data-informed optimization strategies.

• Maintain exceptional standards of visual quality, realism, and brand consistency in all AI-generated creatives, from static ads to lifestyle imagery and character design.

📝 Enhancement Note: This role is positioned at the intersection of creative design and performance marketing, requiring a candidate who can not only produce aesthetically pleasing visuals but also understand their direct impact on conversion rates and campaign success. The emphasis on AI tools, photorealism, and data-driven iteration suggests a need for a technically proficient and analytically minded designer.

📈 Primary Responsibilities

• Generate high-quality, photorealistic AI visuals for performance marketing campaigns across platforms like Facebook, Instagram, YouTube, and Google, as well as landing pages.

• Produce compelling lifestyle imagery, product-focused visuals, and photorealistic human characters that resonate with target audiences and drive engagement.

• Enhance, retouch, and extend existing imagery from photo shoots using advanced AI tools to achieve desired aesthetic and functional outcomes.

• Create multiple creative variations and explore diverse visual angles and hooks to support rigorous A/B testing and campaign scalability.

• Ensure all visual assets are consistent with established brand guidelines and specific client product requirements, maintaining a cohesive brand presence.

• Iterate on visual concepts based on performance data analytics and direct feedback from marketing and sales teams, optimizing for higher conversion rates.

• Collaborate closely with copywriters to ensure seamless alignment between visual messaging and textual content, reinforcing the overall campaign narrative.

• Work with media production and video editors to ensure AI-generated static assets are well-prepared for integration into broader multimedia campaigns.

• Actively research, test, and integrate emerging AI tools and models to continuously improve the quality, efficiency, and realism of visual output.

• Identify and effectively resolve common AI-generated artifacts, distortions, and inconsistencies to maintain a high standard of visual output.

• Document all project tasks and progress clearly within ClickUp, adhering to team workflow and reporting standards.

📝 Enhancement Note: The responsibilities emphasize a proactive and iterative approach to creative production, highlighting the need for a designer who can adapt to performance metrics and evolving campaign needs. The requirement to integrate AI outputs with traditional design pipelines and support video production indicates a need for a versatile skillset.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in design principles is implied. Candidates with formal education in Graphic Design, Digital Art, Visual Communications, or a related field will likely possess the foundational understanding required.

Experience: Minimum of 2 years in design, visual content creation, or creative digital marketing; minimum of 1 year of hands-on experience with AI image generation platforms is crucial.

Required Skills:

• 2+ years of experience in design, visual content creation, or creative digital marketing.

• 1+ year of active, hands-on experience with AI image generation platforms such as Figma Weave, Freepik, Higgsfield, Runway, or Midjourney.

• Proficiency in integrating AI outputs with traditional design pipelines using tools like Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Strong visual design sensibility encompassing composition, lighting, color theory, typography, and human anatomy.

• Demonstrated ability to produce photorealistic, high-end marketing visuals suitable for performance-driven campaigns.

• Foundational understanding of performance marketing concepts, including Click-Through Rates (CTR), effective hooks, and conversion-focused creative strategies.

• Proven ability to iterate quickly on visual concepts based on performance data and constructive feedback.

• Meticulous attention to detail, ensuring high visual quality and consistency across all generated assets.

• Proactive mindset with a demonstrated initiative to suggest process improvements and creative enhancements.

• Excellent communication and collaboration skills, with the ability to work effectively in a global, cross-functional team.

Preferred Skills:

• Basic understanding of how static visual assets can be translated and integrated into video production pipelines.

• Experience producing creative assets for high-Cost Per Acquisition (CPA) verticals such as home services, insurance, or finance.

• Comfort and adaptability in a fast-paced work environment with frequently evolving priorities and project demands.

📝 Enhancement Note: The requirement for 1+ year of active hands-on experience with AI image generation platforms is a critical differentiator, emphasizing practical application over theoretical knowledge. The blend of AI tool proficiency with traditional design software and performance marketing understanding is key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 1 year of active AI image generation work, demonstrating proficiency with platforms like Midjourney, Runway, or similar.

• High-quality examples of photorealistic human imagery, lifestyle scenes, and product-focused visuals.

• Case studies or examples that illustrate the process of enhancing, retouching, or extending source materials using AI tools.

• Demonstrations of creative iteration, including multiple variations of a visual concept and clear evidence of adaptation based on feedback or performance data.

• Visuals that adhere to specific brand guidelines and product requirements, showcasing an understanding of client-specific needs.

Process Documentation:

• Evidence of structured workflow for AI visual production, from ideation and prompt engineering to refinement and final output.

• Examples of how AI tools were integrated into a broader design pipeline, potentially showing the transition from AI generation to final asset preparation in Figma or Adobe Creative Suite.

• Documentation or case studies illustrating how performance data and A/B testing results influenced creative iteration and optimization strategies.

• Clear articulation of how common AI artifacts were identified and resolved, demonstrating a commitment to high visual quality.

• Examples of clear and concise task documentation within project management tools like ClickUp, reflecting adherence to team standards.

📝 Enhancement Note: The portfolio is a critical component for this role, serving as direct proof of the candidate's AI visual production capabilities and their understanding of performance marketing objectives. Candidates should be prepared to walk through their process and the strategic thinking behind their creative choices.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level AI Creative Designer with 2-5 years of experience in a high-cost-of-living European city like Athens, and considering CapsLock's global IT marketing focus, a competitive annual salary range is estimated between €35,000 - €50,000 gross. This range accounts for the specialized AI skills, performance marketing focus, and remote work flexibility.

Benefits:

• Remote Work Flexibility: Fully remote position within Europe, offering work-life balance and the ability to work from any approved European location.

• Global Collaboration: Opportunity to work with a diverse, international team and contribute to unique customer acquisition solutions for major North American clients.

• Cutting-Edge Technology: Access to and utilization of modern AI tools and MarTech platforms, fostering continuous learning and professional development in a rapidly evolving field.

• Career Growth: Potential for advancement within a scaling Design department, with opportunities to specialize further in AI visual production, performance optimization, or creative strategy.

• Professional Development: Encouragement to research, test, and integrate new AI tools, fostering a culture of continuous learning and innovation.

• Health & Wellness: While specific benefits are not detailed, a progressive global IT marketing company typically offers comprehensive health insurance and wellness programs.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. The remote nature and global team structure may offer some flexibility in scheduling, but core availability for collaboration during European business hours is probable.

📝 Enhancement Note: The salary estimate is based on research of comparable roles in major European tech hubs and specialized creative positions. It assumes a compensation structure that reflects the unique blend of creative talent and technical AI proficiency required. Benefits are inferred based on standard offerings for global IT marketing companies with a remote-first or remote-friendly approach.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology & Services / Marketing & Advertising / AI Technology. CapsLock operates at the nexus of these fields, leveraging IT and AI to deliver innovative marketing and customer acquisition solutions.

Company Size: CapsLock is a medium-sized global company, likely employing between 50-250 professionals, indicated by its global reach and specialized service offerings. This size suggests a dynamic environment with opportunities for impact.

Founded: Founded in 2018, CapsLock is a relatively young company, characterized by its agile approach, adoption of new technologies like AI, and focus on scalable solutions. Its history points to rapid growth and adaptation in the IT marketing landscape.

Team Structure:

• The Design department is actively scaling, indicating a growing need for specialized roles like the AI Creative Designer.

• The AI Creative Designer will likely report to a Design Lead or Head of Design, working within a broader creative team that includes graphic designers, copywriters, and potentially UX/UI specialists.

Methodology:

• Data-Informed Decision-Making: CapsLock emphasizes data-driven customer acquisition, meaning performance metrics are central to evaluating creative output and campaign success.

• Agile & Iterative Processes: The company's focus on scalable solutions and innovation suggests an agile methodology, where rapid iteration, testing, and adaptation are key.

• Technology Integration: A core aspect of CapsLock's methodology is the integration of proprietary MarTech, AI-driven analytics, and advanced IT solutions to optimize operations and acquisition models.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock's self-description highlights a blend of technological innovation, data-driven strategy, and a people-centric culture. The emphasis on "forward-thinking innovation" and an "internal product ecosystem" suggests a company that invests in its tools and processes, making it an attractive environment for operations-focused professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level contributor within the Design and Marketing Operations function. It requires specialized technical skills in AI generation and a solid understanding of performance marketing principles, indicating a step beyond junior creative roles.

Reporting Structure: The AI Creative Designer will likely report to a Creative Lead or Head of Design. They will collaborate closely with Marketing teams, Copywriters, and Media Production specialists, forming a critical part of the Go-To-Market (GTM) operations.

Operations Impact: This role directly impacts revenue through the creation of high-conversion visual assets. Success is measured by improvements in CTR, lead generation, and ultimately, customer acquisition cost (CAC) and client ROI. The designer's output is fundamental to the effectiveness of paid media campaigns.

Growth Opportunities:

• Specialization in AI Artistry: Deepen expertise in advanced AI prompt engineering, 3D AI generation, and emerging AI visual technologies, becoming a go-to expert in the field.

• Performance Marketing Acumen: Develop a stronger understanding of campaign analytics, conversion rate optimization (CRO) strategies, and A/B testing methodologies, moving towards a hybrid creative-analyst role.

• Creative Strategy Development: Contribute to the strategic planning of visual campaigns, translating client objectives into innovative AI-driven creative concepts.

• Team Leadership: As the department scales, opportunities may arise to mentor junior designers, lead specific AI creative projects, or manage portions of the visual production workflow.

• Cross-Functional Skill Development: Gain exposure to video production pipelines and broader MarTech integrations, enhancing versatility within the GTM operations ecosystem.

📝 Enhancement Note: The growth path for this role leans towards becoming a specialized AI creative technologist with a strong performance marketing orientation, rather than a traditional graphic design career progression. Opportunities exist to become an expert in AI-driven creative for performance.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce where collaboration primarily occurs through digital channels and project management tools.

Office Location(s): While the role is remote, the company specifies that hiring is limited to Europe. The derived location of Athens, Greece, suggests this is a key operational hub or simply the base for this particular posting. The company has a global presence with offices in various locations.

Workspace Context:

• Digital Collaboration Hub: Expect extensive use of video conferencing, instant messaging (e.g., Slack), and collaborative project management platforms (ClickUp) for communication and task management.

• Creative Tool Access: Access to necessary AI generation platforms, design software (Figma, Adobe Creative Suite), and potentially cloud-based storage and sharing solutions.

• Cross-Functional Interaction: Frequent opportunities to interact with marketers, copywriters, and production teams, fostering a collaborative environment focused on achieving campaign objectives.

Work Schedule: The role is full-time, approximately 40 hours per week. While remote, maintaining availability for key team meetings, feedback sessions, and collaborative work during standard European business hours will be essential. The dynamic nature of performance marketing may occasionally require flexibility to meet campaign deadlines.

📝 Enhancement Note: The fully remote nature requires strong self-discipline, proactive communication, and comfort with digital collaboration tools. The emphasis on being "in Europe" for this role suggests potential regulatory or payroll considerations, but offers flexibility within the continent.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit resume/CV and a strong portfolio showcasing AI-generated visuals and relevant design/marketing experience.

2. Initial Screening: A recruiter or hiring manager will review applications to assess qualifications, experience with AI tools, and portfolio strength.

3. Technical Interview/Portfolio Review: This stage will likely involve a deeper dive into your AI generation techniques, prompt engineering skills, and how you've applied them in past projects. You may be asked to present specific case studies from your portfolio, explaining your creative process, challenges faced, and results achieved.

4. Skills-Based Assessment (Potential): A practical exercise or short project may be assigned to evaluate your ability to generate specific types of visuals, iterate based on feedback, or demonstrate proficiency with required tools (e.g., generating variations within a time limit).

5. Final Interview: This may involve meeting with the hiring manager or key stakeholders to discuss your fit with the team culture, your understanding of performance marketing, and your long-term career aspirations within CapsLock.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase your hands-on experience with specific AI generation tools (Midjourney, Runway, etc.) and demonstrate the quality and realism of your outputs.

• Showcase Process & Iteration: Don't just show final images. Include examples that demonstrate how you iterated on concepts, incorporated feedback, and refined visuals to meet performance goals. Explain your prompt engineering strategies.

• Quantify Impact: Where possible, link your visual work to performance metrics (e.g., "creative variants that led to a 15% increase in CTR"). Even if exact data isn't available, explain how your visuals were designed to achieve specific marketing objectives.

• Demonstrate Realism & Quality: Ensure your portfolio pieces exhibit high standards in composition, lighting, anatomy, and texture, reflecting the "photorealistic" requirement.

• Tailor to the Role: Emphasize examples relevant to performance marketing, B2C clients, and the types of visuals mentioned (lifestyle, human characters, product focus).

Challenge Preparation:

• AI Prompt Engineering: Practice crafting detailed and effective prompts for various scenarios (e.g., generating a specific lifestyle scene, a photorealistic portrait with particular emotions, or product shots in unique settings).

• Iterative Design Thinking: Be ready to explain how you would approach a brief that requires multiple creative directions and how you would use data to refine those directions.

• Tool Proficiency: Familiarize yourself with the workflows of common AI tools and how they integrate with Figma or Adobe Creative Suite. Be prepared to discuss your preferred methods for post-generation editing.

📝 Enhancement Note: The interview process heavily emphasizes practical application and portfolio demonstration, reflecting the hands-on nature of the role. Candidates should prepare to articulate their creative process, technical skills, and understanding of performance marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Proficiency required in at least one major platform such as Midjourney, Runway, Freepik AI, Higgsfield, or similar. Expertise in prompt engineering and understanding of different model capabilities is key.

• Design Software: Strong command of Figma for integrating AI assets, creating layouts, and collaborative design workflows.

• Adobe Creative Suite: Proficiency in Photoshop for advanced retouching, image manipulation, and final asset preparation. Illustrator may be useful for vector elements or integrating graphics.

Analytics & Reporting:

• Performance Marketing Platforms: Familiarity with how visuals are used and tracked within platforms like Facebook Ads Manager, Google Ads, and potentially ad network dashboards.

• Data Interpretation: Ability to understand and interpret basic performance metrics (CTR, conversion rates) to inform creative iterations.

CRM & Automation:

• Project Management: Experience with ClickUp for task management, documentation, and workflow tracking is explicitly required.

• Collaboration Tools: Proficiency with communication platforms like Slack and video conferencing tools (Zoom, Google Meet) is essential for remote work.

📝 Enhancement Note: The core technical stack revolves around AI generation tools and traditional design software, with a strong emphasis on Figma for workflow integration. Proficiency in ClickUp is a mandatory operational requirement.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A core value at CapsLock, encouraging the exploration and adoption of new technologies like AI to push creative boundaries and client solutions.

• Data-Driven Performance: A strong emphasis on measurable results, with a focus on how creative output directly contributes to client acquisition goals and ROI.

• Collaboration & Open Communication: Encouraging a global team environment where ideas are shared freely, feedback is constructive, and cross-functional work is seamless.

• Execution & Efficiency: A focus on delivering high-quality work efficiently, leveraging technology and streamlined processes to meet client demands in a fast-paced market.

• Client Success: Ultimately, all operations and creative efforts are geared towards ensuring the success and profitability of CapsLock's clients.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketers, copywriters, and production teams, requiring clear communication and alignment on campaign objectives.

• Feedback-Driven Improvement: A culture where constructive feedback is actively sought and applied to refine creative output and optimize performance.

• Knowledge Sharing: Encouragement to share learnings about new AI tools, creative techniques, and performance insights within the team and wider organization.

📝 Enhancement Note: The company culture appears to value technological advancement, performance orientation, and collaborative execution. Candidates who are proactive, adaptable, and comfortable in a data-informed, fast-paced environment will likely thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI generation tools, models, and techniques requires continuous learning and adaptation.

• Maintaining Photorealism & Quality: Consistently achieving high levels of realism and visual quality across diverse creative briefs, while mitigating AI artifacts, can be demanding.

• Balancing Creativity with Performance Data: Effectively translating raw performance metrics into actionable creative adjustments without stifling innovative visual concepts.

• Remote Collaboration Dynamics: Ensuring seamless communication and workflow efficiency within a distributed global team, especially when dealing with creative nuances.

• Client-Specific Requirements: Adapting AI creative output to meet the diverse brand guidelines and product specifications of various B2C clients across different industries.

Learning & Development Opportunities:

• Advanced AI Tool Mastery: Deepen expertise in specialized AI generation platforms and emerging technologies, potentially including 3D AI or video generation.

• Performance Marketing Analytics: Develop a stronger understanding of campaign metrics, A/B testing methodologies, and how to directly influence conversion rates through creative.

• Creative Strategy Workshops: Participate in sessions focused on developing innovative campaign concepts and translating business objectives into compelling visual narratives.

• Cross-Departmental Exposure: Gain insights into media buying, copywriting, and video production processes to better understand the full marketing funnel.

• Industry Conferences & Certifications: Potential opportunities to attend relevant conferences or pursue certifications in AI, digital marketing, or design technologies.

📝 Enhancement Note: The role presents a unique opportunity to become a highly skilled AI creative professional in the performance marketing space. Overcoming the challenges will directly lead to significant professional growth and specialization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating a photorealistic lifestyle image for a performance marketing campaign. What AI tools do you use, and how do you ensure it aligns with a specific marketing objective like improving CTR?" (Focus on process, tool proficiency, and performance linkage).

• "How do you approach iterating on a visual concept based on negative performance data? Can you provide an example from your portfolio where you adjusted creative based on feedback or metrics?" (Highlight iterative process, data interpretation, and adaptability).

Company & Culture Questions:

• "What interests you about CapsLock's approach to customer acquisition and its use of AI in marketing?" (Show genuine interest in the company's mission and methodology).

• "How do you stay updated on the latest advancements in AI image generation and generative art?" (Demonstrate proactivity and passion for the field).

Portfolio Presentation Strategy:

• Narrative is Key: For each portfolio piece, tell a story: the client's objective, your creative strategy, the tools you used, the challenges you overcame (especially AI-specific ones), and the results or intended impact.

• Quantify When Possible: If you have any data on conversion rate improvements, CTR increases, or engagement boosts linked to your visuals, present it clearly. If not, explain the strategic rationale behind your design choices aimed at achieving these metrics.

• Showcase Iteration: Present examples where you created multiple variations or refined a concept. This demonstrates your responsiveness to feedback and data.

• Highlight AI Expertise: Clearly articulate your proficiency with specific AI tools and your prompt engineering skills. Explain why you chose certain tools or techniques.

• Focus on Realism and Quality: Ensure the visuals presented meet the high standards of photorealism and aesthetic appeal required for premium marketing assets.

📝 Enhancement Note: Prepare to discuss your creative process, technical skills with AI tools, and how your work directly contributes to marketing performance and client success. Your portfolio should be a testament to your ability to blend artistry with data-driven strategy.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided Comeet link, ensuring all sections are completed accurately.

• Portfolio Customization: Curate your portfolio to prominently feature your AI-generated visual work, highlighting at least 1-2 years of hands-on experience with platforms like Midjourney or Runway. Include examples demonstrating photorealism, lifestyle scenes, and the iterative process of creative refinement.

• Resume Optimization for Operations: Ensure your resume clearly details your experience with AI image generation tools, design software (Figma, Adobe Creative Suite), and any exposure to performance marketing concepts or metrics. Quantify achievements where possible, focusing on visual asset impact.

• Interview Preparation: Practice articulating your creative process, your prompt engineering strategies, and how you use performance data to inform design decisions. Prepare to present 2-3 key portfolio pieces that best showcase your skills for this role.

• Company Research: Familiarize yourself with CapsLock's mission, its approach to customer acquisition, and its use of AI in marketing. Understand their B2C focus and global operations to better align your responses with their culture and objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.