AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Prague, Czech Republic (Remote)

Job Type: Full-time

Category: Creative Operations / Performance Marketing Design

Date Posted: April 24, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote (Europe Only)

🚀 Role Summary

• Spearhead the creation of high-impact visual assets utilizing cutting-edge generative AI technologies to drive superior conversion rates for B2C clients.

• Collaborate cross-functionally with performance marketers, copywriters, and media production teams to develop compelling, photorealistic creatives for digital advertising platforms and landing pages.

• Focus on optimizing visual storytelling and creative output based on performance data and A/B testing insights to enhance customer acquisition strategies.

• Maintain and elevate visual quality standards, ensuring realism, brand consistency, and effective communication of product value through AI-generated imagery.

📝 Enhancement Note: This role is a specialized blend of creative design and performance marketing, with a strong emphasis on AI-driven visual production. The "Creative Operations" categorization reflects the operational aspect of producing creative assets at scale for marketing campaigns, while "Performance Marketing Design" highlights the direct impact on conversion rates. The "Europe Only" restriction for hiring is crucial for compliance and logistical reasons.

📈 Primary Responsibilities

• Generate high-fidelity, photorealistic visual assets for performance marketing campaigns across paid media channels (e.g., Facebook, Instagram, YouTube, Google Ads) and landing pages.

• Utilize AI image generation platforms (Midjourney, Runway, Figma Weave, Freepik, Higgsfield, etc.) to produce static ads, lifestyle imagery, product showcases, and photorealistic human characters.

• Enhance, retouch, and extend existing source materials from photo shoots using AI tools to meet campaign objectives and quality standards.

• Create multiple creative variations of visuals to support robust A/B testing frameworks and facilitate campaign scaling.

• Ensure all generated assets align with client brand guidelines, product specifications, and overall marketing messaging.

• Iterate rapidly on visual concepts and creative direction based on performance data, A/B test results, and feedback from marketing and sales teams.

• Explore diverse visual angles, hooks, and formats to continuously improve click-through rates (CTR) and conversion rates.

• Translate high-level creative briefs into multiple distinct visual directions, demonstrating a proactive and experimental approach to asset generation.

• Maintain exceptional visual quality, focusing on realistic lighting, composition, anatomy, textures, and overall aesthetic appeal.

• Identify and meticulously correct common AI-generated artifacts, distortions, and inconsistencies to ensure professional output.

• Actively research, test, and integrate new AI tools and models into the production workflow to enhance output quality and efficiency.

• Document all tasks, workflows, and asset generation processes clearly within ClickUp, adhering to team standards for project management and collaboration.

• Collaborate closely with marketers, copywriters, media production, and video editors to ensure creative alignment and seamless integration of visual assets into broader campaign strategies.

• Provide visual input during the concept development and campaign planning phases, contributing to strategic creative direction.

• Ensure all visual assets are structured and prepared for efficient integration into video production pipelines and marketing funnels.

📝 Enhancement Note: The responsibilities emphasize a hands-on, execution-focused role within a performance marketing context. The need to "translate briefs into multiple creative directions" and "iterate rapidly" points to a dynamic environment where experimentation and data-driven adjustments are key. The mention of ClickUp and specific AI tools indicates a structured operational workflow.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2 years of professional experience in design, visual content creation, or creative digital marketing roles.

• At least 1 year of dedicated, hands-on experience with AI image generation platforms such as Midjourney, Runway, Figma Weave, Freepik, or Higgsfield.

Required Skills:

• AI Image Generation: Proficient in utilizing and manipulating modern AI image generation platforms to produce high-quality visuals.

• Design Software Proficiency: Cross-platform expertise, including strong command of Figma and/or Adobe Creative Suite (Photoshop, Illustrator).

• Performance Marketing Understanding: Basic knowledge of performance marketing principles, including CTR, hooks, and conversion-focused creative strategies.

• Visual Design Acumen: Exceptional eye for composition, lighting, color theory, typography, and photorealism.

• Realism & Anatomy: Ability to create and refine photorealistic human imagery and scenes with accurate anatomy.

• Iterative Design: Capacity to quickly iterate on visual concepts based on performance data and feedback.

• Attention to Detail: Meticulous focus on visual quality, consistency, and the elimination of AI artifacts.

• Proactive Mindset: Demonstrated initiative in suggesting process improvements and exploring new creative avenues.

• Collaboration & Communication: Strong ability to communicate effectively and collaborate within a multidisciplinary team.

• Portfolio: A robust portfolio showcasing AI-generated visuals that demonstrate high-end visual sensibility and quality.

• English Proficiency: Upper-intermediate English (B2 level) or higher, essential for clear communication within a global team.

Preferred Skills:

• Basic understanding of how static visuals translate and integrate into video production pipelines.

• Experience producing creative assets for high-Cost-Per-Acquisition (CPA) verticals such as home services, insurance, or finance.

• Adaptability and comfort working in a fast-paced environment with frequently evolving priorities and project demands.

📝 Enhancement Note: The emphasis on "1+ year of active hands-on experience with AI image generation platforms" and a "Portfolio with AI-generated visuals" clearly delineates the core technical requirement. The "Nice to Have" skills suggest a preference for candidates who can bridge the gap between static visuals and video, and those experienced in challenging, high-stakes marketing verticals. The explicit mention of B2 English proficiency is critical for a remote, European-based role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI Visual Showcase: A curated collection of AI-generated visuals demonstrating a range of styles, from photorealistic human characters and lifestyle scenes to product-focused imagery.

• Performance-Oriented Examples: Case studies or specific examples that illustrate how your AI visuals have contributed to improved campaign metrics (e.g., higher CTR, better conversion rates), even if anecdotal.

• Before & After / Iteration Examples: Visuals that show your process of refining AI outputs, demonstrating your ability to enhance, retouch, and extend source materials, or present multiple variations of a single concept.

• Technical Proficiency Demonstration: Examples that highlight your skill in using both AI generation tools and traditional design software (Figma, Adobe Creative Suite) to achieve polished, professional results.

• Brand Consistency: Visuals that exemplify your ability to adhere to brand guidelines and product specifications while maintaining creative integrity.

Process Documentation:

• Workflow Design & Optimization: Ability to articulate your process for generating AI visuals, from prompt engineering and initial generation to refinement and final asset delivery.

• Tool Integration: Documentation or examples showing how you integrate AI tools with traditional design software (e.g., bringing Midjourney outputs into Photoshop for further editing).

• Performance Feedback Loop: Evidence of how you incorporate performance data and feedback from marketers into your iterative design process to optimize visual outcomes.

• Quality Assurance: A clear understanding of your personal quality assurance steps to identify and correct AI artifacts and ensure visual consistency.

📝 Enhancement Note: For a role heavily reliant on AI tools, the portfolio is paramount. It needs to showcase not just aesthetic skill but also the practical application of AI for performance marketing goals. Demonstrating the iterative process and technical integration between AI and traditional design tools will be critical.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €35,000 - €55,000 per year (gross)

• Methodology: This estimate is based on market research for "AI Creative Designer," "Performance Marketing Designer," and "Graphic Designer" roles with 2-5 years of experience in Prague, Czech Republic, and considering the remote nature of the position within Europe. Salaries for specialized AI roles can vary significantly based on the depth of AI tool expertise and the impact demonstrated on campaign performance. The upper end reflects strong proficiency in AI tools and a proven track record in performance marketing.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work-life balance and location independence within Europe.

• Health & Wellness: Comprehensive health insurance coverage, potentially including dental and vision, with a focus on employee well-being.

• Professional Development: Opportunities for continuous learning in AI technologies, performance marketing, and design, potentially including access to online courses, workshops, or industry conferences.

• Global Team Collaboration: Exposure to a diverse, international team with opportunities for cross-cultural learning and collaboration.

• PTO: Generous paid time off (PTO) policy to ensure adequate rest and rejuvenation.

• Equipment Stipend: Potential provision of necessary hardware or a stipend to set up a home office.

Working Hours:

• Standard full-time commitment, estimated at 40 hours per week.

• Flexible working hours are likely, provided that core collaboration times and deadlines are met, allowing for adaptation to different European time zones and personal schedules.

📝 Enhancement Note: As no salary was provided, an estimated range has been calculated. The benefits are inferred based on typical offerings for remote, tech-forward companies operating in Europe, with a focus on areas valuable to creative and technical professionals. The "Europe Only" hiring restriction is a key factor in the salary estimation, aligning with regional benchmarks.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Marketing / Customer Acquisition Solutions

Company Size: 50-200 Employees (based on LinkedIn data, CapsLock is a growing company)

Founded: 2017 (approximately, based on company information)

Team Structure:

• Design Department: This role is part of a scaling Design department with a focus on AI visual production.

• Cross-Functional Collaboration: Expect close collaboration with Performance Marketing, Copywriting, Media Production, and Video Editing teams.

• Reporting: Likely reports into a Design Lead, Creative Director, or Head of Marketing, with direct collaboration with campaign managers.

• Global Team: Works within a diverse, global team experienced in various languages and markets, fostering an environment of idea exchange and learning.

Methodology:

• Data-Informed Innovation: A core approach that blends technology, creativity, and AI-driven analytics to develop scalable customer acquisition solutions.

• Agile & Iterative: The emphasis on rapid iteration, A/B testing, and adapting to performance data suggests an agile operational methodology.

• Client-Centric Solutions: Focus on delivering unique, scalable solutions tailored to B2C clients' complex sales challenges.

• Proprietary MarTech: Utilization of internal marketing technology stack to power acquisition models and optimize operations.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock positions itself as a forward-thinking IT marketing company leveraging technology and AI for customer acquisition. The culture appears to be collaborative, global, and data-driven, with a strong emphasis on innovation and client success. The "AI Creative Designer" role is a direct manifestation of their commitment to integrating AI into core marketing operations.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Specialist

Reporting Structure: The AI Creative Designer likely reports to a manager within the Design or Marketing department. This role is integral to the performance marketing engine, collaborating closely with campaign strategists and execution teams.

Operations Impact: This role directly impacts the effectiveness of customer acquisition campaigns by creating visually compelling assets that drive higher conversion rates. The success of visual creatives is directly tied to campaign ROI, making this position critical for revenue generation.

Growth Opportunities:

• AI Specialization: Deepen expertise in emerging AI generative art tools, prompt engineering, and AI workflow optimization, becoming a go-to specialist.

• Performance Marketing Acumen: Develop a stronger understanding of campaign strategy, audience segmentation, and data analysis to create even more impactful visuals.

• Creative Leadership: Potentially transition into a Senior AI Creative Designer role, mentoring junior designers, leading creative projects, or contributing to overall creative strategy.

• Cross-Disciplinary Skills: Gain exposure to video production pipelines and other MarTech elements, broadening skill sets within the GTM operations ecosystem.

• Client-Facing Experience: As expertise grows, there may be opportunities to present creative work and strategies directly to clients.

📝 Enhancement Note: This role offers a clear path for specialization in a rapidly evolving field. The growth opportunities are geared towards deepening AI expertise and integrating it further into performance marketing operations, with potential for leadership and broader MarTech involvement.

🌐 Work Environment

Office Type: Fully Remote

Office Location(s): While the role is remote, the company operates globally with a strong presence in Europe. The "Remote - Czech Republic" and "Remote - Europe Only" designations are key.

Workspace Context:

• Home Office: Successful candidates will establish and manage their own productive home office environment.

• Digital Collaboration: Primary interaction will be through digital communication tools (e.g., Slack, ClickUp, video conferencing).

• Technology Stack: Access to and proficient use of a range of digital tools for design, project management, and communication is essential.

• Global Team Interaction: Opportunities to collaborate with colleagues from diverse cultural backgrounds and time zones.

Work Schedule:

• Full-time (approx. 40 hours/week) with potential for flexible hours.

• Expectations include availability for key meetings, project deadlines, and collaborative sessions, requiring proactive time management across different European time zones.

📝 Enhancement Note: The remote nature implies a need for self-discipline, strong communication skills, and the ability to work autonomously. The company's global footprint suggests a dynamic, fast-paced work environment where asynchronous communication and digital collaboration are standard.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess basic qualifications and AI/design experience.

• Portfolio Deep Dive: A dedicated interview focused on your submitted portfolio. Expect to walk through specific examples, discuss your creative process, tool choices, and the rationale behind your design decisions, particularly how they relate to performance marketing.

• Technical/Skills Assessment: Potential for a practical exercise or a more in-depth discussion about your proficiency with AI tools and design software. This might involve a small creative challenge.

• Behavioral & Cultural Fit Interview: Questions assessing your problem-solving skills, collaborative approach, proactivity, and alignment with CapsLock's values.

• Final Interview: Potentially with a hiring manager or senior team member to discuss role expectations, career growth, and finalize any conditions.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly label AI-generated assets and explain the tools and techniques used.

• Showcase Performance Impact: If possible, include metrics or anecdotes that demonstrate how your visuals contributed to campaign success. Quantify impact wherever feasible.

• Demonstrate Iteration: Include examples showing your process of refining AI outputs, from initial ideas to final polished assets, or present multiple variations of a concept.

• Detail Your Process: Be prepared to explain your prompt engineering strategies, how you overcome AI limitations, and how you integrate AI outputs into a broader design workflow (e.g., with Figma or Photoshop).

• Focus on Realism & Quality: Ensure the work presented meets a high standard of visual quality, realism, and attention to detail.

• Tailor to the Role: Emphasize work that aligns with performance marketing goals, B2C clients, and the specific types of visuals requested in the job description.

Challenge Preparation:

• Practical AI Task: Be ready for a task that might involve generating specific types of visuals based on a prompt, or refining existing AI outputs.

• Problem-Solving Scenarios: Prepare to discuss how you would approach specific creative challenges related to improving conversion rates or overcoming AI limitations.

• Tool Proficiency: Be ready to discuss your experience with specific AI tools and design software in detail.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and practical AI skills. Candidates should prepare to articulate their process, demonstrate quantitative results where possible, and show how their creative output directly supports performance marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation: Midjourney, Runway, Figma Weave, Freepik, Higgsfield (proficiency in at least one is mandatory; experience with multiple is a plus).

• Design & Editing: Figma, Adobe Creative Suite (Photoshop, Illustrator).

• Project Management: ClickUp (required for task documentation and workflow management).

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, but understanding how creatives are deployed within marketing automation and CRM systems can be advantageous.

📝 Enhancement Note: The core technology stack revolves around AI generation tools and traditional design software. Proficiency in ClickUp for workflow management is explicitly required. A foundational understanding of performance metrics is also key.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: Embracing new technologies like AI to pioneer customer acquisition solutions.

• Data-Driven Decision Making: Utilizing AI-driven analytics and performance data to inform creative output and strategy.

• Client Success: A strong focus on delivering scalable, profitable acquisition models for clients.

• Collaboration & Open Exchange: Encouraging the sharing of new ideas and diverse perspectives within a global team.

• Execution & Efficiency: A drive to produce high-quality work efficiently within structured workflows.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with marketing, copywriting, and production teams to achieve unified campaign goals.

• Proactive Communication: Regularly sharing updates, seeking feedback, and contributing ideas within digital channels.

• Experimental Mindset: A willingness to test new creative approaches and learn from both successes and failures.

• Global Teamwork: Adapting communication and collaboration styles to work effectively with a diverse, international team.

📝 Enhancement Note: The company culture appears to value innovation, data, and collaboration. For an AI Creative Designer, this means being comfortable with rapid technological advancement, data-informed iteration, and working effectively within a fast-paced, global team structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements and new releases in AI generative tools and techniques.

• Maintaining Realism & Avoiding Artifacts: Consistently producing high-quality, photorealistic visuals that are free from common AI-generated flaws.

• Balancing Speed and Quality: Producing a high volume of creative variations quickly while maintaining exceptional visual standards.

• Translating Data into Visuals: Effectively interpreting performance data and marketing briefs to inform creative direction that drives conversions.

• Working within Constraints: Adapting creative output to fit specific client brand guidelines, product requirements, and campaign objectives.

Learning & Development Opportunities:

• AI Tool Mastery: Deep dive into advanced features of leading AI image generation platforms and explore emerging AI technologies.

• Prompt Engineering Expertise: Develop advanced skills in crafting effective prompts to achieve precise and high-quality visual outcomes.

• Performance Marketing Integration: Gain a deeper understanding of campaign metrics, audience psychology, and conversion optimization strategies to enhance creative impact.

• Cross-Media Understanding: Learn how static visuals can be effectively translated and integrated into video production and other digital media formats.

• Industry Best Practices: Stay abreast of the latest trends in AI art, digital marketing, and performance creative through online resources, communities, and potential company-sponsored training.

📝 Enhancement Note: The challenges are inherent to a cutting-edge role in AI and performance marketing. The growth opportunities are focused on deepening specialized skills and expanding into related areas of GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting visual asset using AI, from brief to final output. What tools do you use, and why?" (Focus on demonstrating your workflow, AI tool proficiency, and performance marketing mindset.)

• "How do you ensure photorealism and avoid common AI artifacts in your generated images? Can you provide an example from your portfolio?" (Prepare to discuss technical details of AI generation and your quality control process.)

• "Imagine a campaign is underperforming due to low CTR. How would you use your AI design skills to propose and create new visual concepts to improve performance?" (Showcase your problem-solving skills and ability to iterate based on data.)

Company & Culture Questions:

• "What interests you about CapsLock's approach to customer acquisition and your use of AI in marketing?" (Research CapsLock's website and mission.)

• "How do you approach collaboration with non-designers, such as marketers and copywriters, to ensure creative alignment?" (Emphasize your communication skills and understanding of cross-functional teamwork.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each piece, explain the objective, your creative process (including AI tools and techniques), any challenges faced, and the outcome (especially if performance data is available).

• Quantify Impact: Where possible, use numbers to show the success of your visuals (e.g., "This image variant contributed to a 15% increase in CTR").

• Showcase Iteration: Highlight examples where you created multiple variations or refined an initial concept based on feedback or performance.

• Technical Detail: Be prepared to discuss specific prompt engineering techniques, AI model choices, and how you used traditional design tools to enhance AI outputs.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical AI skill, creative vision, and a results-oriented mindset tied to performance marketing. The portfolio is the central piece of evidence.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided Comeet link.

• Portfolio Customization: Ensure your portfolio prominently features your best AI-generated visuals with clear explanations of your process, tools used, and any performance impact. Tailor it to highlight skills relevant to performance marketing and realism.

• Resume Optimization: Update your resume to emphasize your experience with AI image generation platforms, design software (Figma, Adobe Creative Suite), and any relevant performance marketing knowledge. Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, discussing specific portfolio pieces, and preparing for potential technical challenges or scenario-based questions related to AI design and performance marketing.

• Company Research: Familiarize yourself with CapsLock's services, client base, and their approach to AI in marketing. Understand their values and how your skills can contribute to their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.