AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Remote (Europe)

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: April 24, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and produce high-quality, photorealistic visual creatives specifically for performance marketing campaigns aimed at improving conversion rates.

• Leverage generative AI tools and platforms to create compelling static ads, lifestyle imagery, and human character visuals for paid media channels and landing pages.

• Collaborate closely with marketing, copywriting, and video production teams to ensure visual assets are aligned with messaging, brand guidelines, and client product specifications.

• Iterate on visual concepts based on campaign performance data and A/B testing results, focusing on data-informed design principles to drive engagement and conversions.

📝 Enhancement Note: The role is explicitly for an "AI Creative Designer" with a strong emphasis on performance marketing and conversion improvement. This indicates a Revenue Operations or GTM-aligned function where creative output directly impacts measurable business outcomes. The requirement for AI tools proficiency and integration with traditional design pipelines is a key differentiator.

📈 Primary Responsibilities

• Generate high-quality AI-driven visuals for performance marketing campaigns across Facebook, Instagram, YouTube, Google, and landing pages.

• Produce photorealistic human imagery, lifestyle scenes, and product-focused visuals that enhance campaign effectiveness.

• Enhance, retouch, and extend existing imagery from photo shoots using advanced AI tools and techniques.

• Create multiple creative variations of visual assets to support extensive A/B testing and campaign scaling strategies.

• Ensure all generated visual content adheres strictly to brand guidelines, client product specifications, and overall visual quality standards.

• Collaborate actively with copywriters and marketers to ensure visual elements effectively support campaign messaging and sales funnel logic.

• Translate creative briefs into a diverse range of visual directions, moving beyond single-output generation to explore multiple creative avenues.

• Maintain a high standard of visual realism, focusing on critical elements such as lighting, composition, anatomy, and texture.

• Identify, troubleshoot, and rectify common AI-generated artifacts, distortions, and inconsistencies to ensure polished final assets.

• Actively research, test, and integrate new AI tools and models to continuously improve output quality and production efficiency.

• Work within structured production workflows, prioritizing execution speed and creative output quality.

• Understand and apply principles of performance marketing, recognizing how visual content influences Click-Through Rates (CTR), hooks, and overall conversion.

• Adjust creative output based on incoming campaign performance data and A/B testing outcomes to optimize results.

• Provide visual input during campaign planning and concept development phases.

• Ensure finalized assets are structured and prepared for seamless integration into video production pipelines and marketing funnels.

• Document all tasks and project progress clearly within ClickUp, adhering to established team standards for workflow management.

📝 Enhancement Note: The responsibilities highlight a blend of creative artistry and analytical rigor, typical of roles within a GTM or Revenue Operations context where creative execution is directly tied to measurable marketing performance and conversion metrics. The focus on AI tools, iteration based on data, and collaboration with performance marketing teams underscores this.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2 years of experience in design, visual content creation, or creative digital marketing roles.

Required Skills:

• AI Image Generation: Proficient in utilizing modern AI tools and models for generating, refining, and enhancing visual assets (e.g., Midjourney, Runway, Freepik, Higgsfield).

• Performance Marketing Understanding: Basic knowledge of performance marketing principles, including CTR, hooks, and conversion-focused creative strategies.

• Design Software Proficiency: Cross-platform experience connecting AI outputs with traditional design pipelines, including Figma and Adobe Creative Suite (Photoshop, Illustrator).

• Visual Design Acumen: Strong understanding of visual aesthetics, including composition, lighting, color theory, typography, realism, and human anatomy.

• Photorealistic Rendering: Ability to produce photorealistic, high-end marketing visuals that meet client expectations.

• Creative Iteration: Skill in quickly iterating on visual concepts based on performance data, feedback, and A/B testing results.

• Attention to Detail: Meticulous attention to detail to ensure high visual quality and identify/fix AI artifacts.

• Proactive Mindset: A proactive approach to suggesting process improvements and creative enhancements, not just executing assigned tasks.

• Communication & Collaboration: Clear communication skills and the ability to collaborate effectively within a cross-functional team environment.

• Portfolio: A compelling portfolio showcasing AI-generated visuals that demonstrate quality, high-end visual sensibility, and performance-oriented design.

• English Proficiency: Upper-intermediate English (B2) or higher for effective communication.

Preferred Skills:

• Video Production Translation: Basic understanding of how static visuals can be translated into video production pipelines, aiding collaboration with video teams.

• High-CPA Verticals Experience: Experience producing creative assets for high-Cost-Per-Acquisition (CPA) verticals such as home services, insurance, or finance.

• Adaptability: Comfort and agility in working within a fast-moving environment with evolving priorities and rapid project cycles.

📝 Enhancement Note: The emphasis on specific AI tools and traditional design software highlights the hybrid nature of the role. The "Nice to Have" section points towards an understanding of the business context (high-CPA verticals) and operational agility required in a performance-driven marketing environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI Visual Demonstration: A dedicated section showcasing a range of AI-generated visuals, including photorealistic humans, lifestyle scenes, and product shots, with clear indications of the AI tools used.

• Performance-Oriented Case Studies: Examples of how your AI-generated visuals have contributed to improved campaign performance (e.g., increased CTR, higher conversion rates), ideally with quantifiable results if possible.

• Iterative Design Process: Showcase examples of multiple creative variations for a single campaign or concept, demonstrating your ability to iterate based on feedback or potential performance data.

• Technical Integration: Include examples that illustrate your ability to integrate AI outputs with traditional design software (Figma, Adobe Creative Suite), showing before/after or workflow examples.

Process Documentation:

• Workflow Design: Be prepared to discuss your personal workflow for generating and refining AI visuals, from prompt engineering to final asset delivery.

• Tool Integration: Demonstrate an understanding of how to integrate various AI tools and traditional design software efficiently.

• Quality Assurance: Outline your methods for ensuring high visual quality, realism, and adherence to brand guidelines in AI-generated content.

• Performance Feedback Loop: Be ready to explain how you incorporate performance data and feedback into your creative iteration process.

📝 Enhancement Note: For a role focused on performance marketing and AI, the portfolio is crucial. It needs to demonstrate not just creative capability but also an understanding of how visuals impact business metrics and the ability to work within a structured, data-informed workflow.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Remote Work Flexibility: Fully remote position within Europe, offering excellent work-life balance and the ability to work from any approved European location.

• Health & Wellness: Comprehensive health insurance, potentially including dental and vision coverage, along with wellness programs.

• Professional Development: Opportunities for continuous learning, including access to new AI tools, training, workshops, and conferences relevant to AI and performance marketing.

• Performance Bonuses: Potential for performance-based bonuses tied to campaign success and conversion rate improvements.

• Paid Time Off: Generous vacation days, public holidays, and sick leave.

• Team Collaboration Tools: Access to a robust technology stack and collaboration platforms like ClickUp.

• Global Team Exposure: Opportunity to work with a diverse, international team and contribute to global IT marketing solutions.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with flexibility to accommodate different European time zones. The company operates in a fast-moving environment, so occasional flexibility may be required to meet campaign deadlines.

📝 Enhancement Note: Salary estimation for a remote European role requires considering regional economic factors and specialized skill demand. Benefits should align with typical tech/marketing company offerings, emphasizing professional growth and remote work advantages.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Marketing / Customer Acquisition Solutions

Company Size: CapsLock is a global IT marketing company, and while the exact number of employees isn't specified here, their description suggests a significant, growing international presence with diverse teams.

Founded: The company's founding date is not specified, but its focus on "pioneering unique, scalable customer acquisition solutions" and integrating "AI-driven analytics" and "proprietary MarTech" indicates a modern, forward-thinking approach.

Team Structure:

• Design Department: The AI Creative Designer will be part of a scaling Design department focused on AI visual production.

• Cross-Functional Collaboration: Close collaboration with marketers, copywriters, media production specialists, and video editors is a core aspect of the role.

• Global & Diverse Team: CapsLock emphasizes a diverse, global team fluent in over 10 languages, fostering an environment of open collaboration and idea exchange.

Methodology:

• Data-Informed Innovation: The company's core values emphasize building an internal product ecosystem that powers profitable acquisition models, flexible scaling, and optimized operations through data-informed innovation.

• Performance-Driven: A strong focus on delivering measurable results and customer acquisition solutions for B2C clients.

• Agile & Evolving: The "fast-moving environment with evolving priorities" suggests an agile operational approach.

Company Website: https://www.capslock.global/

📝 Enhancement Note: The company's focus on AI, performance marketing, and scalability suggests a dynamic, results-oriented culture where creative roles directly contribute to measurable business outcomes. The emphasis on a global, diverse team indicates a collaborative and inclusive environment.

📈 Career & Growth Analysis

Operations Career Level: This role sits at an intermediate level within the Creative & Design function, specifically focused on AI-driven visual production for performance marketing. It requires specialized technical skills in AI tools and a strong understanding of marketing objectives.

Reporting Structure: The AI Creative Designer will likely report to a Design Lead, Creative Director, or Head of Marketing Operations, within the broader Design department. They will work closely with cross-functional teams.

Operations Impact: The primary impact of this role is on improving campaign performance metrics such as Click-Through Rate (CTR), conversion rates, and overall customer acquisition cost (CAC) through high-quality, data-optimized visual creative. This directly contributes to the company's GTM strategy and revenue generation.

Growth Opportunities:

• AI Specialization: Deepen expertise in generative AI tools and techniques, potentially becoming a subject matter expert within the company.

• Performance Marketing Acumen: Develop a stronger understanding of marketing funnels, campaign optimization, and data analysis, bridging creative skills with business objectives.

• Creative Leadership: Progress to roles with more strategic input on creative direction, team management, or leading specific AI creative initiatives.

• Cross-Functional Expertise: Gain broader experience in video production, MarTech integration, or broader GTM strategy through collaboration.

• Advanced Tooling: Opportunity to explore and implement cutting-edge AI and design technologies.

📝 Enhancement Note: This role offers a clear path for growth within specialized AI creative production and performance marketing, aligning with the increasing demand for data-driven creatives in GTM functions.

🌐 Work Environment

Office Type: Fully Remote (within Europe). This implies a distributed workforce where collaboration happens primarily through digital platforms.

Office Location(s): While the role is remote, the company operates globally with a strong presence in Europe. Candidates must be located within Europe.

Workspace Context:

• Digital Collaboration Hub: The work environment is digital-first, relying on platforms like ClickUp for task management and communication tools for team interaction.

• Access to Technology: Employees are expected to have reliable internet access and potentially be provided with necessary software licenses or stipends for tools.

• Flexible Work Arrangement: The remote nature allows for a flexible work schedule, promoting autonomy and self-management, which is crucial for executing creative tasks effectively.

Work Schedule:

• Full-time (approx. 40 hours/week). Flexibility is expected, especially to align with campaign deadlines and international team collaboration. The company emphasizes an agile and fast-moving pace.

📝 Enhancement Note: The remote nature is a key aspect, requiring self-discipline and strong digital communication skills. The emphasis on a fast-moving environment suggests a need for adaptability.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience with AI tools, design quality, and performance marketing relevance.

• Technical Interview: Potentially a discussion focused on your AI tool proficiency, workflow, and understanding of visual principles. This may involve a live demonstration or prompt engineering exercise.

• Portfolio Presentation: A dedicated session where you present your portfolio, highlighting specific projects that demonstrate your AI capabilities, creative iteration, and impact on performance metrics. Be prepared to discuss your process and rationale.

• Cross-Functional/Team Interview: An opportunity to meet with potential collaborators (e.g., marketers, copywriters) to assess communication, collaboration style, and cultural fit.

• Final Interview: Likely with a hiring manager or senior leader to discuss overall fit, career aspirations, and confirm understanding of the role's strategic importance.

Portfolio Review Tips:

• Showcase AI Proficiency: Clearly highlight projects where AI was the primary tool for generation and enhancement. Specify the AI platforms used.

• Demonstrate Performance Impact: If possible, include metrics (CTR, conversion lift) or qualitative feedback explaining how your visuals contributed to campaign success.

• Detail Your Process: For key projects, walk through your workflow from brief to final asset. Explain your prompt engineering techniques, iteration steps, and quality control measures.

• Highlight Realism & Quality: Ensure showcased images are high-resolution and demonstrate a strong command of lighting, composition, and anatomy. Address any AI artifacts and how you mitigated them.

• Tailor to the Role: Emphasize examples relevant to performance marketing, social media ads, and e-commerce visuals.

Challenge Preparation:

• AI Prompting Exercise: Be ready to create prompts for specific scenarios or refine existing ones to achieve desired visual outcomes.

• Creative Iteration Task: You might be asked to take an existing visual concept and generate several variations or improvements based on a hypothetical performance goal.

• Problem-Solving Scenario: Prepare to discuss how you would address challenges like inconsistent AI outputs, brand guideline adherence, or rapidly changing campaign needs.

📝 Enhancement Note: The interview process will heavily weigh the portfolio and practical application of AI tools in a performance marketing context. Candidates should be prepared to articulate their creative process and its business impact.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Midjourney, Runway, Freepik, Higgsfield, Figma Weave (or similar advanced AI creative tools).

• Design Software: Figma, Adobe Creative Suite (Photoshop, Illustrator) for enhancement, retouching, and integration.

Analytics & Reporting:

• Workflow Management: ClickUp (explicitly mentioned for task documentation).

• Performance Data Integration: While not explicitly listed, understanding how visuals tie into analytics dashboards and reporting tools (e.g., Google Analytics, platform-specific ad managers) is beneficial.

CRM & Automation:

• MarTech Integration: Awareness of how visual assets are managed and deployed within marketing technology stacks would be advantageous.

📝 Enhancement Note: Proficiency in specific AI image generation tools is non-negotiable. Integration with traditional design software and project management tools like ClickUp is also a key requirement.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A commitment to pioneering new solutions, especially leveraging AI and technology.

• Data-Driven Decision Making: Using AI-driven analytics and performance data to inform creative output and business strategies.

• Client Success & Performance: A strong focus on delivering measurable results and customer acquisition for clients.

• Collaboration & Open Exchange: Encouraging diverse perspectives and the sharing of new ideas within a global team.

• Efficiency & Scalability: Building and refining internal processes and product ecosystems for profitable acquisition models and flexible scaling.

Collaboration Style:

• Cross-Functional Integration: Work closely with marketers, copywriters, and production teams, requiring clear communication and shared understanding of campaign goals.

• Agile & Iterative: Comfortable working in a fast-paced environment with evolving priorities, emphasizing quick iterations and adaptability.

• Knowledge Sharing: A culture that likely encourages sharing best practices, new tool discoveries, and creative insights across the global team.

📝 Enhancement Note: The company culture is a blend of technological innovation, performance-driven results, and collaborative teamwork, all operating at a global scale.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid AI Evolution: Keeping pace with the incredibly fast-changing landscape of AI generative tools and techniques.

• Maintaining Realism & Quality: Consistently achieving photorealistic results and high visual standards with AI, while mitigating artifacts.

• Data-Driven Iteration: Effectively translating performance data and A/B test results into actionable creative adjustments.

• Balancing Speed & Quality: Producing high volumes of creative assets quickly without sacrificing essential quality and brand consistency.

• Cross-Functional Alignment: Ensuring seamless integration of visual assets with messaging and technical requirements for various marketing channels.

Learning & Development Opportunities:

• Cutting-Edge AI Tooling: Direct access to and training on the latest generative AI platforms and techniques.

• Performance Marketing Expertise: Deepen understanding of marketing funnels, A/B testing methodologies, and conversion optimization strategies.

• Advanced Creative Techniques: Opportunities to master advanced retouching, compositing, and AI-driven workflow optimization.

• Industry Conferences & Certifications: Potential for participation in relevant AI, design, or digital marketing events.

• Mentorship: Learning from experienced marketers and designers within a global organization.

📝 Enhancement Note: The challenges are directly related to the cutting-edge nature of the role, while growth opportunities focus on deepening expertise in AI and performance marketing.

💡 Interview Preparation

Strategy Questions:

• "How do you approach prompt engineering to achieve photorealistic human characters with specific emotions or actions?" (Focus on methodology, parameter usage, and iterative refinement).

• "Describe a time you used AI-generated visuals for a performance marketing campaign. What were the goals, what did you create, and what was the impact?" (Prepare a case study showcasing your process and results).

• "How do you ensure your AI-generated visuals align with brand guidelines and client product specifications while still pushing creative boundaries?" (Discuss balancing consistency with innovation).

Company & Culture Questions:

• "Why are you interested in CapsLock and our approach to AI-driven customer acquisition?" (Research their website, values, and market position).

• "How do you see AI evolving in the creative and marketing space, and how do you stay updated?" (Demonstrate passion for the field and continuous learning).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or impact (e.g., Conversion Focused, Photorealism Examples, Workflow Demonstrations).

• Narrative: For each key project, tell a story: the challenge, your role/process (emphasizing AI tools), the solution (visuals created), and the outcome (performance impact if available).

• Visuals First: Let your high-quality AI visuals speak for themselves, but be ready to articulate the technical and strategic thinking behind them.

• Tooling Emphasis: Clearly state which AI tools and traditional software you used for each project.

• Interactive Elements: If possible, showcase before/after examples, or short videos demonstrating AI capabilities.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical AI application, understanding of performance marketing, and the ability to integrate into a dynamic, remote team.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the Comeet portal, ensuring your resume and portfolio are up-to-date and easily accessible.

• Portfolio Customization: Tailor your portfolio to highlight AI-generated visuals and performance marketing case studies. Ensure it clearly demonstrates your proficiency with tools like Midjourney, Runway, Figma, and Adobe Creative Suite.

• Resume Optimization: Emphasize your experience with AI image generation platforms, performance marketing principles, and relevant design software. Quantify achievements where possible (e.g., "Improved CTR by X% through AI-driven creative").

• Interview Preparation: Practice articulating your creative process, prompt engineering techniques, and how your visuals contribute to business objectives. Prepare specific examples for the portfolio review and potential challenge exercises.

• Company Research: Familiarize yourself with CapsLock's services, values, and approach to customer acquisition. Understand their market and how AI creative fits into their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.