Ad Graphic Designer

📍 Job Overview

Job Title: Ad Graphic Designer Company: STERRY Location: Remote (Indonesia focus) Job Type: Full-time Category: Marketing Operations / Creative Operations Date Posted: May 11, 2026 Experience Level: Mid-Level (2-4 years) Remote Status: Fully Remote

🚀 Role Summary

• Develop and execute high-impact visual narratives for digital and print advertising campaigns, directly contributing to client crowdfunding and e-commerce success.
• Collaborate with marketing and advertising teams to translate strategic objectives into compelling visual assets that drive user engagement and conversion.
• Optimize ad designs for diverse platforms and international markets, ensuring brand consistency and maximizing campaign performance metrics.
• Leverage AI-powered design tools and data insights from A/B testing to continuously iterate and improve creative effectiveness.
• Manage end-to-end creative production, including photo processing and multilingual creative translation, to meet client and campaign demands.

📝 Enhancement Note: While this role is titled "Ad Graphic Designer," its emphasis on data-driven design, A/B testing, performance optimization, and collaboration with a growth marketing agency positions it strongly within the realm of Marketing Operations or Creative Operations. The focus is not just on aesthetics but on the measurable impact of design on revenue.

📈 Primary Responsibilities

• Conceptualize, design, and produce innovative and engaging visual assets for a wide range of advertising platforms, including social media ads (e.g., Facebook, Instagram), display banners, email marketing campaigns, and potentially print collateral.
• Translate campaign objectives, target audience profiles, and key messaging into visually compelling designs that adhere to brand guidelines and resonate with specific market segments.
• Conduct thorough photo processing and enhancement of model photos according to client-specific standards, ensuring visual quality and brand alignment.
• Execute creative translations of promotional materials for international markets (DE/MX/UK/JA), maintaining design harmony, balance, and cultural relevance.
• Collaborate closely with Growth Marketers, Advertising Specialists, and Account Managers to understand campaign requirements and performance goals.
• Utilize A/B testing methodologies on ad creatives, analyzing performance data (e.g., click-through rates, conversion rates) to inform design iterations and drive continuous improvement.
• Stay abreast of current industry design trends, emerging platforms, and competitor creative strategies to inject fresh, effective elements into advertising campaigns.
• Maintain strict brand consistency across all visual communications while also exploring innovative design approaches to capture attention and drive engagement.
• Manage project timelines effectively, ensuring the timely delivery of all creative assets within a dynamic, fast-paced agency environment.
• Perform ad hoc design tasks and support related marketing initiatives as assigned by management.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and performance-oriented tasks, common in growth-focused marketing operations. The expectation to analyze A/B test results and translate them into design improvements is a key operational aspect.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communication, Multimedia Arts, or a closely related field is considered a plus. However, equivalent hands-on experience and a strong portfolio demonstrating practical application and skill are equally valued.

Experience: 2 to 4 years of proven professional experience as a Graphic Designer, with a significant emphasis on creating advertising and marketing materials for digital platforms.

Required Skills:

• Mastery of industry-standard graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and potentially Figma or Canva.
• Proven ability to develop compelling visual concepts and execute them into high-quality ad creatives.
• Strong understanding of visual hierarchy, typography, color theory, and layout principles in advertising contexts.
• Experience in photo editing and retouching, with meticulous attention to detail for enhancing raw imagery.
• Familiarity with optimizing designs for various digital platforms, screen sizes, and ad specifications.
• Ability to interpret campaign objectives and target audience demographics to inform design decisions.
• Excellent time management and organizational skills, with a demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Strong communication skills, both written and verbal, for effective collaboration within a remote team.

Preferred Skills:

• Experience with AI-powered design tools (e.g., Midjourney, DALL-E, Adobe Sensei features) for concept generation, image enhancement, or workflow streamlining.
• Demonstrated ability to analyze campaign performance data (e.g., CTR, conversion rates) and translate insights into actionable design improvements.
• Experience in localizing creative assets for international markets, understanding cultural nuances and multilingual typography.
• Familiarity with project management tools (e.g., Asana, Trello, Jira) for tracking design workflows.
• Basic understanding of performance marketing principles and how design impacts conversion rates.

📝 Enhancement Note: The emphasis on AI tools and analytical capabilities for design optimization indicates a forward-thinking operations team that values efficiency and data-driven decision-making in creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-4 years of professional work, with a strong emphasis on digital advertising campaigns (social media ads, display ads, banners).
• Include case studies or detailed project descriptions that highlight the design process, from initial concept to final execution.
• Demonstrate proficiency in various design software and tools relevant to the role (e.g., Adobe Creative Suite).
• Feature examples of ad creatives optimized for different platforms and target audiences.
• Present evidence of successful photo editing and enhancement work.
• Include any examples of creative localization or adaptation for international markets, if available.
• Highlight how design choices contributed to campaign objectives or business results (e.g., increased engagement, conversions).

Process Documentation:

• Candidates are expected to articulate their design process, including stages such as:
  • Brief interpretation and research (understanding campaign goals).
  • Ideation and concept development.
  • Design execution and refinement.
  • Asset optimization for specific platforms.
  • Collaboration and feedback incorporation.
  • Final delivery and performance analysis integration.
• Be prepared to discuss how you approach A/B testing of creatives and use data to iterate on designs.
• Articulate your workflow for photo processing and creative translation.

📝 Enhancement Note: Given the role's focus on performance marketing and data-driven design, the portfolio should not just display aesthetics but also demonstrate a systematic approach to creative development that yields measurable results.

💵 Compensation & Benefits

Salary Range: The estimated salary range for an Ad Graphic Designer with 2-4 years of experience in Indonesia, working remotely for an international agency, is approximately IDR 180,000,000 - IDR 300,000,000 annually. This range is based on industry benchmarks for similar roles in creative operations and graphic design, considering the company's growth marketing focus and the remote nature of the position.

Benefits:

• Fully Remote Position: Enjoy the flexibility and work-life balance of working from anywhere.
• Flexible Working Hours: Adapt your schedule to best suit your productivity and personal commitments, with core hours likely aligning with team collaboration needs.
• Global Impact: Opportunity to contribute to high-profile campaigns for crowdfunding and e-commerce clients with international reach.
• Growth and Development: Access to opportunities for professional development, skill enhancement, and career progression within an innovative marketing agency.
• Collaborative Team Environment: Work with a dynamic and supportive team of marketing professionals.
• Competitive Compensation: A salary package reflective of your skills, experience, and contribution to client success.

Working Hours: This is a full-time position. While the role is remote with flexible working hours, candidates should anticipate approximately 40 hours per week. Core collaboration hours may be established to facilitate team meetings and cross-functional communication.

📝 Enhancement Note: Salary estimation is based on a combination of general graphic designer roles, specialized ad design positions, and cost-of-living/market rates for remote workers in Indonesia. Benefits are derived from the "Why Join STERRY?" section and common offerings for remote, full-time positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: STERRY operates within the Growth Marketing industry, specifically focusing on crowdfunding and e-commerce success. This means the company is results-oriented, data-driven, and constantly seeking innovative strategies to drive online revenue for its clients. The pace is likely fast, and the focus is on measurable impact. Company Size: STERRY is a growth marketing agency that has helped clients achieve over $100 million in trackable online revenue. While an exact employee count isn't provided, the scale of revenue generation suggests a dynamic team, likely ranging from 50-200 employees, with specialized departments for different marketing functions. Founded: STERRY was founded with a mission to be a "rocket fuel" for crowdfunding and e-commerce success. This implies a founder-led culture that values innovation, ambition, and a relentless pursuit of client results.

Team Structure:

• The Ad Graphic Designer will likely be part of a broader Marketing or Creative team, potentially reporting to a Creative Director, Design Lead, or Marketing Manager.
• This team will collaborate closely with Growth Marketers, Advertising Specialists, Account Managers, and potentially data analysts.
• Cross-functional collaboration is critical, as designs must align with overarching campaign strategies and performance goals.

Methodology:

• Data-Driven Design: STERRY emphasizes turning "every click into cash." This means design decisions are informed by data, A/B testing, and performance analytics.
• Agile Marketing: The fast-paced nature of growth marketing suggests an agile approach, with rapid iteration and adaptation to market trends and campaign results.
• Client-Centricity: The agency model means a strong focus on client success, requiring designers to understand client objectives and deliver tangible business outcomes.

Company Website: https://www.sterry.io/

📝 Enhancement Note: The company context is derived from the description emphasizing "rocket fuel," "$100 million in trackable online revenue," and "turning every click into cash," indicating a performance-driven and results-focused environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Ad Graphic Designer. It requires 2-4 years of experience, indicating a professional who is beyond entry-level and capable of independent work on campaign assets, but still developing deeper strategic understanding and potentially specializing further within creative operations. The role demands not just artistic talent but also an understanding of marketing objectives and performance metrics.

Reporting Structure: The designer will likely report to a Creative Lead, Design Manager, or Head of Marketing. They will work collaboratively with various marketing specialists, including Growth Marketers and Advertising Strategists, forming a cross-functional operational unit focused on campaign execution.

Operations Impact: The Ad Graphic Designer's work directly impacts STERRY's ability to deliver measurable results for clients. High-performing ad creatives are crucial for driving traffic, engagement, and conversions, which are key metrics for a growth marketing agency. The designer's ability to optimize visuals based on data and market trends directly influences client ROI and STERRY's reputation for driving revenue.

Growth Opportunities:

• Specialization: Potential to specialize in specific ad platforms (e.g., social media advertising, display advertising), creative localization, or AI-driven design workflows.
• Leadership Track: With demonstrated success and strategic contribution, opportunities may arise to lead design projects, mentor junior designers, or move into a Creative Lead or Art Director role.
• Skill Expansion: Opportunities to deepen understanding of performance marketing, data analysis, and user experience (UX) principles as they relate to advertising design.
• Client Exposure: Gaining experience working with a diverse portfolio of crowdfunding and e-commerce clients, broadening exposure to different industries and business models.

📝 Enhancement Note: Growth opportunities are inferred from the mid-level nature of the role and the context of a dynamic growth marketing agency where performance and continuous improvement are valued.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office. The work environment is digital, relying on online collaboration tools and communication platforms. Office Location(s): While the role is remote, the company specifically mentions "Indonesia" in its location requirements. This suggests that while the work is remote, the company may have operational considerations or a preference for candidates located within Indonesia, potentially for timezone alignment or administrative purposes.

Workspace Context:

• Digital Collaboration: The primary workspace is digital, utilizing tools like Slack, Zoom, email, and project management software for communication and task management.
• Tools & Technology: Employees will need a reliable internet connection and access to design software (Adobe Creative Suite, etc.). The company likely provides access to or licenses for necessary tools.
• Team Interaction: Interaction with colleagues will be virtual, requiring proactive communication, participation in virtual meetings, and a culture of asynchronous collaboration.

Work Schedule: The position is full-time with flexible working hours. This allows for autonomy in scheduling, provided that responsibilities are met and team collaboration needs are accommodated. Candidates should be prepared for potential overlap with team members in different time zones, especially if the company operates globally.

📝 Enhancement Note: The "Remote Solely" work arrangement and the mention of Indonesia as a location requirement indicate a remote-first company with a specific geographical focus for hiring.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.
• Portfolio Presentation & Skills Assessment: An interview where you will likely present your portfolio, discuss your design process, and showcase how you've applied your skills to achieve marketing objectives. Expect questions about your experience with specific tools (Adobe Suite, AI tools) and your approach to A/B testing and data-informed design.
• Technical/Creative Challenge: You may be given a design challenge to assess your creative thinking, problem-solving skills, and ability to work within specific constraints relevant to ad design and localization.
• Team/Cultural Fit Interview: An interview with potential team members or hiring managers to evaluate your collaboration style, communication skills, and alignment with STERRY's fast-paced, results-driven culture.
• Final Interview: Likely with senior leadership to discuss growth potential and final alignment.

Portfolio Review Tips:

• Curate Strategically: Select your strongest advertising design pieces that align with STERRY's focus on crowdfunding, e-commerce, and performance marketing. Showcase variety in ad formats and platforms.
• Highlight Impact: For each piece, clearly articulate the campaign objective, your role, the design process, the tools used, and most importantly, the results achieved (e.g., increased CTR, engagement, conversions). Quantify whenever possible.
• Showcase Process: Include "behind-the-scenes" elements like mood boards, initial sketches, wireframes, or iterations to demonstrate your thought process and problem-solving approach.
• Demonstrate Versatility: Include examples that show your ability to adapt to different brand styles, target audiences, and international market requirements.
• AI & Data Integration: If you have examples of using AI tools or leveraging A/B test data to inform your designs, make sure to highlight these prominently.
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A dedicated website or a well-structured PDF is recommended.

Challenge Preparation:

• Be prepared to design an ad creative for a hypothetical (or real) STERRY client, focusing on a specific goal (e.g., driving pre-orders, increasing website traffic).
• Think about how you would approach localization for a specific market (e.g., translating messaging, adapting imagery).
• Practice articulating your design choices and how they align with performance metrics and client objectives.
• Be ready to discuss your workflow and how you would manage competing priorities under a tight deadline.

📝 Enhancement Note: The interview process and portfolio review advice are tailored to a performance-driven marketing agency, emphasizing results, data, and strategic application of design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout. Proficiency expected in Photoshop, Illustrator, and potentially InDesign.
• Figma/Canva: These tools are mentioned, indicating a need for familiarity with collaborative design platforms and potentially more accessible design software for certain tasks or team members.
• AI-Powered Design Tools: Familiarity with tools like Midjourney, DALL-E, Adobe Sensei features, or similar AI platforms for concept generation, image enhancement, or workflow acceleration is a plus.

Analytics & Reporting:

• While not a primary tool for the designer, understanding how to interpret data from analytics platforms (e.g., Google Analytics, social media platform insights) is crucial. The designer will need to consume reports to understand ad performance.
• A/B Testing Platforms: Awareness of how A/B tests are set up and managed for creatives is important for design optimization.

CRM & Automation:

• Not directly managed by the designer, but an understanding of how ad campaigns integrate with CRM systems and marketing automation platforms can provide context for creative requests.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, Canva, and AI tools highlights the technology stack expected for this role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable results and driving revenue for clients, meaning every task contributes to a tangible outcome.
• Data-Informed: Decisions, especially regarding creative, are heavily influenced by data analytics and performance metrics.
• Innovative & Agile: The team embraces new approaches, tools (like AI), and adapts quickly to market changes and campaign performance.
• Collaborative: Strong emphasis on teamwork and communication, especially in a remote setting, to ensure alignment and shared success.
• Client-Focused: Dedication to client success and exceeding expectations through high-quality work and strategic insights.

Collaboration Style:

• Remote First: Communication is primarily digital, relying on tools like Slack and video conferencing. Proactive communication and clear documentation are key.
• Cross-Functional: Designers work closely with marketers, strategists, and account managers, requiring an ability to understand different perspectives and speak a common language of goals and metrics.
• Feedback-Oriented: An environment where constructive feedback is given and received to improve designs and campaign effectiveness.
• Shared Ownership: A sense of collective responsibility for client success, where each team member contributes to the overall outcome.

📝 Enhancement Note: The culture and values are inferred from STERRY's positioning as a "rocket fuel" agency focused on revenue and performance, implying a dynamic, results-oriented, and collaborative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Constantly needing to create visually appealing designs that also perform effectively against specific KPIs.
• Rapid Iteration: Adapting quickly to feedback, A/B test results, and changing campaign strategies in a fast-paced agency environment.
• International Localization: Effectively translating creative concepts and messaging across different cultural contexts and languages to ensure resonance and avoid misinterpretation.
• Staying Ahead of Trends: Keeping up with the latest design trends, AI advancements, and platform changes in the ever-evolving digital advertising landscape.
• Remote Collaboration: Effectively communicating and collaborating with a distributed team, ensuring alignment and project momentum without in-person interactions.

Learning & Development Opportunities:

• AI in Design: Deepening expertise in leveraging AI tools to enhance design workflows, generate creative concepts, and improve efficiency.
• Performance Marketing Fundamentals: Gaining a stronger understanding of marketing analytics, conversion rate optimization (CRO), and campaign management principles.
• Global Design Strategies: Developing expertise in cross-cultural design, market-specific aesthetics, and effective localization techniques.
• Advanced Design Techniques: Exploring new design software features, animation, or interactive design elements relevant to digital advertising.
• Project Management: Developing skills in managing multiple complex design projects simultaneously within an agency setting.

📝 Enhancement Note: Challenges are identified based on the nature of digital advertising, agency work, remote collaboration, and the specific requirements of the role, particularly around AI and performance.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data from an A/B test to significantly improve an ad creative's performance. What was your process?" (Focus on data interpretation and iterative design).
• "How do you approach localizing ad creatives for a new international market? What factors do you consider beyond direct translation?" (Prepare examples of cultural sensitivity and adaptation).
• "Walk us through your process for designing a campaign of social media ads for a new product launch. How do you ensure brand consistency while also driving engagement?" (Detail your workflow from brief to final assets).
• "How do you integrate AI tools into your design workflow to increase efficiency or generate new ideas?" (Be ready to showcase practical applications).

Company & Culture Questions:

• "What interests you about STERRY's focus on crowdfunding and e-commerce growth marketing?" (Research STERRY's client successes and market position).
• "How do you handle constructive feedback on your designs, especially when it comes from non-designers?" (Emphasize adaptability and collaboration).
• "Describe your experience working in a remote team environment. What strategies do you use to stay connected and productive?" (Highlight communication and self-management skills).

Portfolio Presentation Strategy:

• Storytelling: Frame each portfolio piece as a narrative: the problem (campaign objective), the solution (your design), and the result (performance metrics).
• Quantify Impact: Clearly state the metrics your designs influenced (e.g., "+X% CTR," "Y% conversion increase," "Z impressions").
• Process Deep Dive: Be prepared to explain your thinking behind design choices, including color palettes, typography, imagery, and layout, and how they connect to audience and objectives.
• Tool Proficiency: Confidently discuss your experience with Adobe Creative Suite, Figma/Canva, and any AI tools used.
• Enthusiasm for Performance: Convey your passion for creating designs that not only look good but also drive tangible business results for clients.

📝 Enhancement Note: Interview questions are crafted to probe the candidate's understanding of performance marketing, data-driven design, cultural localization, and their ability to thrive in a remote, results-oriented agency environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on STERRY's career portal.
• Tailor Your Resume: Highlight keywords from the job description such as "Graphic Design," "Advertising," "Adobe Creative Suite," "Figma," "AI Tools," "A/B Testing," and "Localization." Emphasize achievements with quantifiable results related to campaign performance or revenue generation.
• Craft a Compelling Cover Letter: Clearly state your interest in STERRY's growth marketing model and how your design skills can contribute to client success. Mention your experience with performance-driven creative and any relevant international market experience.
• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases your best advertising work with a focus on results, and includes examples of photo processing and ideally, creative localization. Be ready to present specific case studies during the interview process.
• Research STERRY: Familiarize yourself with STERRY's website, client successes, and their approach to growth marketing. Understand their mission and values to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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