1412 - Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: WFG National Title Insurance Company (part of Williston Financial Group)

Location: Phoenix, Arizona, US

Job Type: Full-Time, Part-Time

Category: Marketing & Design Operations

Date Posted: May 28, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Executes visual concepts and maintains brand vision and messaging consistency across all marketing materials.

• Collaborates closely with the Creative Director and National Marketing Director on design projects.

• Manages and processes design assignments from marketing, sales teams, and internal stakeholders.

• Utilizes a broad range of media, including photography and illustration, to create compelling visual assets.

• Stays current with digital media trends and evolving online platforms to inform design strategies.

📝 Enhancement Note: This role is critical for maintaining brand integrity and supporting Go-To-Market (GTM) strategies through effective visual communication. While not a traditional RevOps or Sales Ops role, the Graphic Designer operates within a marketing and sales support function, requiring an understanding of how design impacts sales enablement and brand perception. The emphasis on "innovation and collaboration" suggests an environment where creative solutions are valued and integrated into business processes.

📈 Primary Responsibilities

• Develop and execute creative design concepts for a variety of marketing collateral, digital assets, and internal communications, ensuring brand consistency.

• Interpret project requirements, gather necessary information and data, and creatively brainstorm solutions for design challenges.

• Prepare multiple design drafts and layouts, actively seeking and incorporating feedback from marketing, sales, and employee-customers.

• Manage the end-to-end design process for assigned projects, from initial concept to final delivery.

• Utilize a wide range of media, including photography and illustration, to enhance visual appeal and convey messages effectively.

• Maintain up-to-date knowledge of current web technologies, design trends, and best practices in digital media.

• Collaborate effectively with cross-functional teams, including marketing, sales, and technical staff, to ensure project success.

• Conduct research and gather information to support creative development and problem-solving.

• Ensure accuracy and attention to detail in all design outputs, from typography to image manipulation.

• Contribute to WFG's company culture emphasizing the "4 Cs" (Communicate, Collaborate, Coexist, Care), quality, and high performance.

📝 Enhancement Note: The responsibilities highlight a hands-on design role with significant stakeholder interaction. The "assignments may require research, creative design, writing, scheduling, project management, hands-on work, or any practical administrative duties" indicates a versatile role that requires adaptability and a proactive approach to project completion, common in fast-paced marketing operations environments.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Advertising, Design, Marketing, or a closely related field, or equivalent practical experience.

Experience: 5-7 years of professional experience in a Graphic Design role, with a strong portfolio demonstrating a range of design capabilities.

Required Skills:

• High-level proficiency in Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop.

• Advanced skills in Microsoft Office Suite, including Publisher and PowerPoint.

• Strong understanding of typography, image manipulation, and layout principles.

• Demonstrated ability to generate original ideas and visual concepts.

• Keen eye for visual details and accuracy in design execution.

• Excellent verbal and written communication skills for articulating design rationale and collaborating with stakeholders.

• Solid analytical and organizational skills to manage multiple projects and deadlines.

• Ability to work independently as a self-starter and prioritize tasks with minimal supervision.

• Experience with the four-color printing process and basic photography/photo editing.

Preferred Skills:

• Experience in the real estate services or title insurance industry.

• Familiarity with web technologies and content management systems (CMS).

• Experience with video editing or motion graphics software.

• Understanding of marketing design principles and brand strategy implementation.

📝 Enhancement Note: The explicit mention of "Publisher" alongside InDesign, Illustrator, and Photoshop suggests a need for creating a wider range of print and digital collateral, including potentially more traditional marketing materials. The requirement for advanced Microsoft Office Suite skills, especially PowerPoint, is crucial for internal presentations and sales enablement materials, often a key output for GTM-focused design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-7 years of professional graphic design work.

• Demonstrations of proficiency in brand identity development, marketing collateral design, and digital asset creation.

• Examples of how original ideas and visual concepts were translated into successful design solutions.

• Case studies or project examples that highlight your ability to interpret project requirements and deliver against them.

Process Documentation:

• Ability to document design processes and workflows to ensure consistency and scalability.

• Understanding of project management methodologies as they apply to design project lifecycles.

• Examples of how you've incorporated feedback and iterated on designs to achieve optimal results.

• Showcase of your approach to managing multiple design assignments and prioritizing tasks effectively.

📝 Enhancement Note: The expectation of a portfolio with 5-7 years of work and specific examples of brand identity and marketing collateral underscores the importance of visual storytelling and brand consistency. For a role supporting GTM, the portfolio should ideally include examples that demonstrate how design contributed to marketing campaign success or sales enablement.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 5-7 years of experience in the Phoenix, Arizona area, the estimated salary range is $60,000 - $80,000 annually. This estimate considers the cost of living in Phoenix and the typical compensation for skilled design professionals in the financial services and real estate sectors.

Benefits:

• Comprehensive health, dental, and vision insurance.

• Retirement savings plan (e.g., 401k) with company match.

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Opportunities for professional development and continuing education.

• Potential for participation in company-wide initiatives and events.

• Employee assistance program (EAP).

Working Hours: Standard full-time position is Monday through Friday, 8:00 a.m. to 5:00 p.m. (40 hours per week). Part-time positions may be considered, with hours to be negotiated.

📝 Enhancement Note: The salary range is an estimate based on general market data for graphic designers in Phoenix, AZ, with 5-7 years of experience. Specific compensation will depend on the candidate's qualifications, experience, and the final determination of full-time versus part-time status. Benefits are typical for a company of WFG's size and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Services & Title Insurance. WFG National Title Insurance Company is positioned as an innovative disruptor in the traditional real estate service provider and title insurance market, emphasizing technology and collaboration.

Company Size: WFG National Title Insurance Company is part of Williston Financial Group, which is a significant player in the national title underwriting market, ranking among the top nationally. The specific size of the marketing department or design team isn't detailed but operates within a larger, established organization.

Founded: Founded in 2010, WFG has rapidly grown to become a prominent national underwriter, demonstrating a culture of agility and rapid expansion.

Team Structure:

• The Graphic Designer will work closely with the Creative Director and National Marketing Director, indicating a structured marketing team.

• Collaboration is expected with marketing team members in various regions, suggesting a distributed team model.

Methodology:

• Emphasis on "innovation and collaboration" as core operational principles.

• A commitment to improving the real estate transaction through technology and service.

• Adherence to the "4 Cs" (Communicate, Collaborate, Coexist, Care) as guiding values.

• Focus on delivering a superior level of client commitment and service.

Company Website: https://national.wfgnationaltitle.com/

📝 Enhancement Note: WFG's rapid growth and emphasis on innovation suggest a dynamic work environment. The "4 Cs" framework provides insight into the company's approach to internal and external relationships, which is crucial for understanding team dynamics and collaboration styles within the marketing and design functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor within the marketing and design function. It requires a solid foundation of technical design skills and 5-7 years of experience, with opportunities to contribute significantly to brand execution.

Reporting Structure: The Graphic Designer reports to the Creative Director and/or the National Marketing Director. This structure allows for direct guidance and mentorship from senior marketing leadership.

Operations Impact: While not directly a revenue operations role, the Graphic Designer's work directly impacts Go-To-Market (GTM) strategies by creating compelling visual assets that support sales enablement, brand recognition, and marketing campaign effectiveness. High-quality design can enhance lead generation and customer engagement, indirectly contributing to revenue growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design software, digital media trends, or specialized areas like motion graphics or UI/UX design.

• Brand Strategy Involvement: Gain more responsibility in contributing to the overall brand vision and strategic marketing initiatives.

• Project Leadership: Potentially lead design aspects of larger marketing campaigns or initiatives.

• Cross-functional Exposure: Develop a deeper understanding of sales processes and marketing operations through increased collaboration.

📝 Enhancement Note: The growth path for a Graphic Designer in a company like WFG often involves moving into more senior design roles, Art Director positions, or even transitioning into broader marketing strategy or operations roles if they develop expertise in analytics and process optimization. The emphasis on supporting marketing and sales teams means there's a natural avenue for understanding GTM functions.

🌐 Work Environment

Office Type: Professional office environment. The role is based on-site in Phoenix, Arizona.

Office Location(s): Phoenix, Arizona. The specific office address is not provided but is expected to be a standard corporate office setting.

Workspace Context:

• The role routinely uses standard office equipment: computers, phones, photocopiers, filing cabinets, and fax machines.

• Access to necessary design software and hardware is implied for effective execution of duties.

• The environment is described as professional, requiring interaction with various levels of personnel, management, and technical staff.

Work Schedule: Standard full-time hours are Monday-Friday, 8:00 a.m. to 5:00 p.m. Part-time arrangements are also being considered, offering flexibility in scheduling.

📝 Enhancement Note: The on-site requirement in Phoenix suggests a collaborative in-office culture where team members can easily interact. The mention of standard office equipment implies a well-equipped workspace designed for productivity and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and design capabilities against job requirements.

• Technical Interview: Discussion focused on design skills, software proficiency (Adobe Creative Suite, Microsoft Office), and understanding of design principles. This may include a technical assessment or review of specific design challenges.

• Creative/Portfolio Review: In-depth presentation and discussion of the candidate's portfolio, focusing on past projects, design process, problem-solving, and how their work aligns with WFG's brand and objectives.

• Behavioral/Cultural Fit Interview: Assessment of communication skills, collaboration style, ability to work under pressure, and alignment with WFG's "4 Cs" values. This may involve situational questions and discussions about past experiences.

• Final Interview: Potentially with senior leadership (Creative Director, National Marketing Director) to discuss strategic fit and overall contribution.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that best represent your skills in typography, image manipulation, brand identity, and marketing collateral. Include examples relevant to real estate or financial services if possible.

• Highlight Process: For each project, explain your thought process, the problem you were solving, your creative approach, and the feedback you incorporated.

• Quantify Impact: If possible, demonstrate how your designs contributed to marketing campaign success, lead generation, or brand engagement. Use metrics where available.

• Showcase Versatility: Include a range of work, from print to digital, demonstrating your proficiency across different media and software.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a physical presentation.

Challenge Preparation:

• Be prepared for a design challenge that may require you to create a piece of collateral based on a given brief, or to critique and improve an existing design.

• Practice articulating your design decisions clearly and concisely, explaining the rationale behind your choices.

• Research WFG National Title Insurance Company's current branding and marketing efforts to understand their visual style and messaging.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges is standard for creative roles. For this specific role, candidates should prepare to discuss how their design work supports broader marketing and sales objectives, aligning with the GTM context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required in Adobe InDesign, Illustrator, and Photoshop for creating a wide range of design assets.

• Microsoft Office Suite: Advanced skills in Publisher and PowerPoint for creating marketing collateral, presentations, and internal communications.

• Digital Media Platforms: Understanding of how designs integrate with online platforms and web technologies.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how marketing materials are distributed or utilized within CRM or marketing automation platforms may be advantageous, though not explicitly required.

📝 Enhancement Note: The explicit mention of specific Adobe and Microsoft products is critical. Candidates should be prepared to discuss their experience level and specific use cases for these tools, particularly how they've used them to solve design problems or achieve marketing objectives.

👥 Team Culture & Values

Operations Values:

• Innovation & Collaboration: WFG emphasizes a forward-thinking approach, encouraging new ideas and teamwork to improve processes and services.

• Quality & High Performance: A commitment to delivering excellent work and achieving strong results is expected from all team members.

• Communication, Collaboration, Coexistence, Care (The 4 Cs): These core values underpin WFG's culture, promoting open dialogue, teamwork, mutual respect, and a supportive environment.

• Client Commitment: A strong focus on understanding and meeting the needs of clients, agents, and associates.

Collaboration Style:

• Cross-functional Integration: The role requires active collaboration with marketing, sales, and potentially other departments to ensure design aligns with broader business goals.

• Feedback-Driven: An openness to receiving and incorporating feedback from various stakeholders to refine designs and project outcomes.

• Proactive Communication: The ability to clearly articulate ideas, provide updates, and seek clarification to ensure smooth project execution.

📝 Enhancement Note: Understanding and demonstrating alignment with the "4 Cs" is crucial for cultural fit. The emphasis on collaboration suggests a team environment where shared goals and open communication are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring innovative designs remain consistent with WFG's established brand identity and messaging.

• Managing Diverse Stakeholder Needs: Effectively interpreting and fulfilling design requests from various teams with potentially different objectives.

• Meeting Tight Deadlines: Delivering high-quality creative work under pressure, a common requirement in fast-paced marketing environments.

• Adapting to Evolving Digital Trends: Staying current with new technologies and design platforms to keep WFG's visual communications modern and effective.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools.

• Industry Conferences & Workshops: Participation in events focused on graphic design, digital marketing, and branding to stay abreast of trends.

• Cross-functional Learning: Gaining exposure to marketing strategy, sales enablement, and operations through collaborative projects.

• Mentorship: Learning from experienced Creative Directors and Marketing Directors within the organization.

📝 Enhancement Note: This role offers a chance to grow within a rapidly expanding company and an evolving industry. The challenges presented are typical of creative roles supporting dynamic business functions, providing ample opportunity for skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Focus on communication, negotiation, and achieving a unified outcome.)

• "How do you stay updated on the latest design trends and technologies, and how have you incorporated them into your work?" (Demonstrate proactivity and continuous learning.)

Company & Culture Questions:

• "What do you know about WFG National Title Insurance Company and our '4 Cs' values? How do you see yourself embodying these in a design role?" (Research the company website and understand its mission and values.)

• "How do you approach collaboration within a team, especially when working with non-designers?" (Highlight your communication skills and ability to translate design concepts for different audiences.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem, your creative solution, and the outcome.

• Focus on Impact: Emphasize how your design contributed to business goals, brand consistency, or effective communication.

• Technical Proficiency: Be ready to discuss the specific tools and techniques you used.

• Brand Alignment: Discuss how your work aligns with or could enhance WFG's brand identity.

• Interactive Engagement: Be prepared for questions about your design choices and be ready to discuss alternative approaches.

📝 Enhancement Note: Candidates should be prepared to discuss not just what they designed, but why and how it contributed to business objectives. Demonstrating an understanding of marketing and sales goals will be beneficial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Dayforce portal.

• Customize Your Resume & Portfolio: Tailor your resume to highlight the 5-7 years of experience, specific software proficiencies (Adobe Creative Suite, MS Office), and responsibilities mentioned in the job description. Ensure your portfolio is up-to-date and showcases relevant work.

• Prepare Your Portfolio Walkthrough: Be ready to present and discuss 3-5 key projects from your portfolio, focusing on your design process, problem-solving skills, and the impact of your work.

• Research WFG: Familiarize yourself with WFG National Title Insurance Company, its services, its brand identity, and its core values (the "4 Cs"). Understand their market position and commitment to innovation.

• Practice Interview Questions: Prepare thoughtful answers to potential interview questions, focusing on your creative process, collaboration skills, and ability to meet deadlines and stakeholder needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.