YSC - Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: Your Social Currency (YSC) - Partnered with JobRack

Location: Serbia

Job Type: FULL_TIME

Category: Digital Design / Content Creation

Date Posted: 2026-08-18

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling and high-impact digital content, with a primary focus on Instagram carousels for prominent personal brands.

• Develop and maintain distinct brand systems, style guides, and visual identities tailored to individual clients, showcasing versatility beyond a single aesthetic.

• Execute sophisticated typography, composition, and visual hierarchy to create engaging editorial-style designs and poster compositions.

• Contribute to the design of landing pages and other digital assets, ensuring strong visual hierarchy and an understanding of responsive web principles.

• Translate raw content, concepts, and copy into clear, attention-grabbing visual stories that resonate with target audiences across multiple slides.

📝 Enhancement Note: While this role is primarily design-focused, the mention of copywriting as a secondary skill and the emphasis on "messaging" and "concise supporting copy" indicates a need for the designer to understand content strategy and its visual representation, rather than just executing purely aesthetic tasks. The role is for a "versatile digital designer" with "genuine range," suggesting the need to adapt to diverse client needs and brand aesthetics.

📈 Primary Responsibilities

• Design polished, high-impact Instagram carousels for founders, entrepreneurs, and CEOs, ensuring visual appeal and message clarity.

• Develop unique visual directions and brand systems tailored to each client's specific brand identity, moving beyond generic templates.

• Create comprehensive brand packs and style guides, including recommendations for typography, color palettes, layout principles, and overall visual systems.

• Make strategic typography decisions, encompassing font pairing, establishing clear hierarchy, precise spacing, and effective text placement for maximum impact.

• Produce editorial-style compositions and poster designs that effectively integrate lettering, portraits, and diverse imagery.

• Design landing pages with a strong emphasis on visual hierarchy and a practical understanding of how designs translate into responsive web environments.

• Transform ideas, raw footage, and provided copy into coherent visual narratives that maintain audience engagement from the first to the last slide.

• Write or refine supporting hooks, headlines, and concise carousel copy to enhance the overall message and impact of the content.

• Build reusable design systems and templates that allow for creative variation across different clients and content pieces, avoiding a monotonous output.

• Clearly articulate design rationale and constructively incorporate feedback from stakeholders and team members.

• Manage multiple client projects concurrently, ensuring timely delivery of high-quality design work.

• Collaborate closely with copywriters, content strategists, clients, and the broader Your Social Currency (YSC) team to ensure cohesive content creation.

• Thoughtfully utilize AI tools to accelerate research and iteration processes, while maintaining originality, consideration, and brand specificity in the final designs.

📝 Enhancement Note: The responsibility to "Build reusable design systems and templates without making every client or piece of content look the same" implies a sophisticated approach to design system management, requiring the designer to balance standardization with customization. This is a critical skill for scaling content creation in a personal branding agency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating advanced design skills is paramount, often indicative of formal design education or equivalent self-taught expertise.

Experience: Mid-level experience (2-5 years) is expected, with a proven track record in digital graphic design, particularly within social media content creation and brand identity development.

Required Skills:

• A strong portfolio showcasing diverse digital graphic design work across various brands, formats, and visual styles.

• Advanced proficiency in typography, composition, visual hierarchy, and strategic text placement.

• Demonstrated experience designing social-first content, with a specific emphasis on multi-slide Instagram carousels.

• Proven experience in creating or contributing to brand identities, comprehensive brand packs, and style guides.

• Strong working knowledge of professional design tools such as Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) and/or Figma.

• Experience designing for digital channels, including an understanding of landing page design principles, responsive layouts, and practical web development constraints.

• Good copywriting judgment and the ability to write or refine concise hooks, headlines, and supporting social media copy.

• Comfort working independently, making confident design decisions, and taking ownership from brief to final delivery.

• Excellent organizational skills with the ability to manage multiple client projects simultaneously and meet deadlines.

• Strong communication skills, a willingness to receive and act on feedback, and the ability to articulate creative choices effectively. Preferred Skills:

• Experience designing landing pages with a solid understanding of how designs are implemented in code.

• Prior experience working within an agency environment, with creators, in coaching, or specifically with personal brands.

• Proficiency in motion design, animation, or video editing skills.

• Experience leveraging AI tools to enhance speed and exploration in the design process without compromising originality or quality.

📝 Enhancement Note: The emphasis on a "strong portfolio of digital graphic design work that demonstrates clear variety across brands, formats, and visual styles" and the explicit note that it should show "breadth, originality, and advanced design judgement - not the same template-led carousel repeated across multiple projects" strongly suggests that candidates will be evaluated on their ability to adapt and innovate rather than simply execute predefined styles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in Instagram carousel design, highlighting visual storytelling and engagement strategies.

• Include examples of brand identity development, such as brand packs or style guides, to illustrate your ability to define and maintain visual systems.

• Present at least one project involving landing page design, emphasizing visual hierarchy, user experience (UX) considerations, and responsive design principles.

• Demonstrate your ability to work with diverse brands and aesthetics, showcasing range and adaptability in your design approach.

• Include projects where you’ve had to translate complex information or raw content into clear, digestible visual narratives. Process Documentation:

• For each portfolio project, briefly outline the design process followed, from understanding the brief to final delivery, including any client feedback loops.

• Detail your approach to typography and composition, explaining how these elements were used to enhance the message and visual appeal.

• Describe how you ensure brand consistency and tailor designs to specific client needs, especially when working with multiple brands.

• Explain your workflow for managing multiple projects, including any tools or techniques used for organization and time management.

📝 Enhancement Note: The expectation for a portfolio to show "breadth, originality, and advanced design judgement - not the same template-led carousel repeated across multiple projects" implies that the portfolio review will be rigorous, assessing not just technical skill but also creative thinking and strategic application of design principles. Candidates should be prepared to discuss their process and rationale behind each design choice.

💵 Compensation & Benefits

Salary Range: £2,000 - £2,500 per month (Gross). This range is based on the provided information for a full-time, remote role with specific skill requirements.

Benefits:

• Fully remote working environment, offering flexibility and work-life balance.

• Full-time employment with a focus on outcomes rather than micromanagement.

• Opportunity to work with high-profile personal brands and contribute to impactful content.

• Potential for career growth towards senior designer or art direction roles as the business expands.

• Collaborative team environment focused on creative quality and clean execution.

Working Hours: This is a full-time role with expected working hours between 8 AM and 5 PM UK time. The emphasis is on reliability, responsiveness, and strong communication throughout the workday, with a focus on outcomes.

📝 Enhancement Note: The salary is stated as "gross" and the candidate is responsible for their own taxes in their country of residence, indicating an independent contractor arrangement. The salary range of £2,000-£2,500 per month (approximately €2,350-€2,940 at current exchange rates) for a mid-level designer in Serbia is competitive, considering the remote nature and UK-based client focus. This amount should be benchmarked against local Serbian design salaries for similar roles, though the international client base often justifies a premium.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Media Agency / Personal Branding Services. Your Social Currency (YSC) operates within the rapidly growing digital marketing and personal branding sector, serving high-profile entrepreneurs and CEOs. This industry demands agility, creativity, and a keen understanding of digital trends.

Company Size: Small to Medium-sized (specific numbers not provided, but described as "fast-growing" and building a "team," suggesting a dynamic, evolving structure likely under 50 employees). This size often fosters a close-knit team environment where individual contributions are highly visible and impactful.

Founded: Founded by Jamal and Ali. The company's ethos is built around "clean execution and creative quality," attracting "switched-on people." The focus is on building "something serious" and delivering tangible results for clients.

Team Structure:

• The team is likely comprised of specialized roles such as content strategists, copywriters, designers, and potentially growth managers, all working collaboratively.

• Reporting structure is implied to be relatively flat, with founders Jamal and Ali overseeing operations and client work, fostering direct communication.

• Cross-functional collaboration is essential, with designers working closely with copywriters and content strategists to create cohesive client content. Methodology:

• Data-driven content creation, focusing on "content that actually performs" and delivering "results."

• Emphasis on creative quality and strategic design that is tailored to each client's unique brand.

• Lean and agile approach, leveraging AI tools for efficiency while maintaining originality and high standards.

• Outcome-focused work environment, valuing reliability and strong communication.

Company Website: [As provided in input: jobrack.eu/company/mDbJ5fEzvazJrwkRpyMgUZ/jobs-at-jobrack - Note: This is the JobRack company page, not YSC's direct site. YSC's direct URL is not provided.]

📝 Enhancement Note: The company culture is described as valuing "clean execution and creative quality," and attracting "switched-on people." This suggests a professional yet creative environment where attention to detail and a proactive mindset are highly valued. The founders' direct involvement implies a hands-on leadership style.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Digital Graphic Designer. It requires a solid foundation of design skills and a proven ability to work independently, manage projects, and contribute creatively. The scope includes executing core design tasks, developing brand systems, and occasionally contributing to broader digital assets.

Reporting Structure: The designer will report to the founders, Jamal and Ali, or potentially a lead content strategist or creative director within the YSC team. The structure appears to be collaborative and direct, with clear communication channels.

Operations Impact: The designer's work directly impacts client success by creating high-performing social media content that enhances personal brands, drives engagement, and supports client growth objectives. The quality of design directly influences client perception and the effectiveness of their digital presence.

Growth Opportunities:

• Senior Designer / Art Direction Path: With demonstrated success and ownership, there's a clear opportunity to advance into a senior designer role, taking on more complex creative challenges and potentially leading design initiatives. Art direction responsibilities may also become available, guiding the visual strategy for clients.

• Specialization: Opportunity to deepen expertise in specific areas such as advanced carousel design, brand system development, or UI/UX for landing pages.

• Creative Leadership: As the business expands, there may be opportunities to mentor junior designers or contribute to shaping the agency's overall creative direction and processes.

📝 Enhancement Note: The explicit mention of "opportunity to take greater ownership of creative direction and grow toward a senior designer or art-direction path as the business expands" indicates a growth trajectory beyond just executing tasks. Candidates should be prepared to discuss their long-term career aspirations and how they align with the company's growth.

🌐 Work Environment

Office Type: Fully Remote. This role operates within a 100% remote work environment, offering maximum flexibility.

Office Location(s): While the role is based in Serbia, the working hours are aligned with UK time (8 AM - 5 PM UK time). This means the designer will be working remotely from their location in Serbia, interacting with clients and team members who may be in the UK or elsewhere.

Workspace Context:

• Collaborative Environment: Despite being remote, the team emphasizes collaboration, requiring strong communication and teamwork skills through digital channels.

• Tools & Technology: Access to professional design tools (Adobe Creative Suite, Figma) is expected, and the team likely uses project management and communication platforms (e.g., Slack, Asana, Trello) for seamless workflow.

• Team Interaction: Regular interaction with copywriters, content strategists, and founders is a key part of the role, fostering a connected remote team experience.

Work Schedule: The work schedule is fixed at 8 AM - 5 PM UK time, Monday to Friday. While focused on outcomes, adherence to these core hours is expected for consistent communication and project delivery. This schedule requires self-discipline and effective time management to align with the UK business day.

📝 Enhancement Note: The requirement to work 8 AM - 5 PM UK time from Serbia means the designer will be working 7-8 hours ahead of PST or 5-6 hours ahead of EST, and 1-2 hours ahead of Central European Time. This needs careful consideration for personal scheduling and communication effectiveness.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Initial review of applications, focusing on portfolios and resumes. JobRack handles this stage.

2. Skills Assessment/Test: Likely an exercise to assess core design skills, particularly carousel creation and typography. This might involve a small, paid test project or a detailed design challenge.

3. Interview with YSC Founders: A more in-depth discussion with Jamal and Ali to assess creative vision, communication skills, cultural fit, and understanding of personal branding. Portfolio walkthrough and design rationale will be key here.

4. Final Evaluation: Review of all assessments and interviews to make a hiring decision.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. Prioritize Instagram carousels and brand identity projects that showcase versatility and advanced design judgment. Avoid repetitive template-based work.

• Tell a Story: For each project, provide context: the client's goals, your role, the challenges, your creative process, and the outcomes. Use concise, impactful language.

• Highlight Design Rationale: Be prepared to explain why you made specific design choices regarding typography, color, layout, and composition. Connect these choices back to the client's brand and objectives.

• Showcase Range: Demonstrate your ability to adapt to different brand aesthetics and client needs. If you have experience with landing pages or motion design, include relevant examples.

• Address AI Usage: If you used AI tools, be transparent about it and explain how you leveraged them to enhance your creative process while ensuring originality and brand specificity.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully analyze the requirements, target audience, and objectives. Ask clarifying questions if possible.

• Focus on Core Skills: Demonstrate strong typography, composition, and visual hierarchy. Ensure your design tells a clear story and is visually engaging.

• Brand Alignment: Show you can adapt your design style to fit a specific brand identity, even if it's a hypothetical one.

• Concise Copy: If copy is involved, ensure it's well-written, concise, and supports the visual narrative effectively.

• Presentation: Prepare a clear and concise presentation of your work, highlighting your process and rationale. Practice explaining your design choices efficiently.

📝 Enhancement Note: The process emphasizes JobRack handling initial screening, meaning the candidate's first significant interaction might be with JobRack's assessment team, not directly with YSC. The portfolio is the most critical element for getting past this initial stage. The note about "disrespect means instant disqualification" underscores the importance of professionalism throughout the application process.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design. Proficiency in Photoshop, Illustrator, and InDesign is highly expected for creating diverse digital assets, manipulating images, and developing vector graphics.

• Figma: A leading collaborative interface design tool, increasingly used for graphic design, prototyping, and building design systems. Fluency here is a strong asset for modern design workflows.

• Canva: Useful for quick content creation, template-based designs, and potentially for simpler tasks or when collaborating with clients who use it. While not a primary professional tool, fluency is considered a bonus.

Analytics & Reporting:

• While not a direct responsibility of the designer, an understanding of how design impacts engagement metrics (e.g., view-through rates on carousels, click-through rates on landing pages) is beneficial. Familiarity with social media analytics platforms (e.g., Instagram Insights) or basic web analytics (e.g., Google Analytics) would be advantageous for understanding design performance. CRM & Automation:

• Not directly applicable to the core design responsibilities. The designer's focus is on content creation, not CRM management or marketing automation workflows. However, understanding how designs integrate into marketing funnels or website platforms is relevant.

📝 Enhancement Note: The explicit mention of "Adobe Creative Suite and/or Figma" and "Canva fluency" highlights the expected software proficiencies. Candidates should be prepared to showcase their skills in these tools within their portfolio and potentially during an assessment.

👥 Team Culture & Values

Operations Values:

• Creative Quality & Clean Execution: A core value driving all work, emphasizing high standards in both aesthetics and technical delivery.

• Client Focus & Results-Driven: Commitment to delivering content that performs and helps high-profile clients achieve their goals.

• Versatility & Adaptability: The ability to work across diverse brands and styles, moving beyond a single, repeatable aesthetic.

• Proactivity & Ownership: Encouraging individuals to take initiative, make design decisions, and manage projects from start to finish.

• Collaboration & Communication: Valuing teamwork and open dialogue with colleagues and clients.

• Thoughtful Use of Technology: Integrating tools like AI strategically to enhance, not replace, creative thinking and originality.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with copywriters and content strategists to ensure cohesive messaging and visual storytelling.

• Feedback-Oriented: Openness to constructive feedback from clients and team members is crucial for iterative design and improvement.

• Remote Team Dynamics: Emphasis on clear, consistent communication via digital platforms to maintain alignment and project momentum.

• Shared Vision: Working towards common client goals and contributing to the agency's reputation for quality and results.

📝 Enhancement Note: The emphasis on "distinct visual directions that feel tailored to each client's brand rather than relying on a single repeatable style" is a key cultural indicator. It signals that the company values bespoke creative solutions over generic outputs, encouraging designers to think critically about each client's unique needs.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Variety: Developing unique visual directions for each client while maintaining overarching brand integrity and agency standards.

• High-Profile Client Expectations: Meeting the demanding standards and feedback from influential founders and CEOs requires strong design acumen and professional communication.

• Fast-Paced Environment: Delivering high-quality work at a "fast, reliable pace" across multiple clients requires excellent time management and efficiency.

• Remote Collaboration: Effectively communicating creative ideas and receiving feedback in a fully remote setting demands proactive and clear digital communication skills.

• Strategic AI Integration: Learning to leverage AI tools effectively without compromising originality or design quality requires thoughtful experimentation and critical evaluation.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunity to hone skills in complex typography, editorial layout, and sophisticated visual system design.

• Personal Branding Expertise: Gaining deep insights into the strategies and visual needs of high-profile personal brands.

• Creative Direction: Potential to move into art direction, guiding the creative output for clients and shaping visual strategies.

• Process Optimization: Learning to streamline workflows, build efficient design systems, and leverage technology for maximum impact.

• Industry Exposure: Working with a diverse client base offers exposure to various industries and business challenges, broadening professional experience.

📝 Enhancement Note: The challenge of "turning ideas, raw content, and copy into clear visual stories that hold attention" is central. This requires not just graphic design skills but also an understanding of narrative structure and audience psychology within the context of social media.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a distinct visual direction for a brand. What was your process, and how did you ensure it felt tailored?"

• "How do you approach typography in social media carousels to ensure readability and impact across multiple slides?"

• "Walk us through a project where you had to translate complex information into a clear visual story. What were the key challenges and how did you overcome them?"

• "How do you balance using templates or AI tools with creating original, brand-specific designs?"

• "Describe your process for receiving and incorporating feedback on your designs." Company & Culture Questions:

• "What interests you about working with personal brands and high-profile founders?"

• "How do you define 'clean execution' and 'creative quality' in your design work?"

• "What are your thoughts on the role of AI in graphic design, and how have you used it?"

• "How do you stay updated on design trends relevant to social media and personal branding?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically. For this role, start with Instagram carousels, then brand identity work, and finally landing pages or other digital assets.

• Storytelling: For each project, clearly articulate the brief, your role, your process, the design rationale, and the outcome. Use concise bullet points and compelling visuals.

• Highlight Range: Explicitly point out how your work demonstrates versatility across different brands and styles.

• Typography & Composition Focus: Be ready to deep-dive into your typographic choices and compositional strategies for selected projects.

• Conciseness: Present your work and rationale efficiently, respecting the interviewer's time. Be prepared for follow-up questions.

📝 Enhancement Note: Candidates should prepare to discuss their portfolio items in detail, focusing on the strategic thinking behind their design decisions and their ability to adapt to different client needs. The emphasis on "variety" and "originality" means generic answers or a portfolio lacking diversity will likely not succeed.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application through the JobRack platform via the provided link.

• Portfolio Customization: Ensure your portfolio prominently features your strongest Instagram carousel designs and examples of brand identity development. Tailor the selection to showcase variety and advanced design judgment.

• Resume Optimization: Highlight relevant experience with professional design tools (Adobe Creative Suite, Figma), typography skills, brand identity work, and any experience with landing pages or personal branding. Use keywords from the job description.

• Preparation for Assessment: Be ready for a potential design test or exercise that evaluates your core skills in carousel creation and typography. Practice explaining your design choices clearly and concisely.

• Company Research: Familiarize yourself with Your Social Currency's (YSC) work and the general landscape of personal branding agencies. Understand the importance of visual storytelling for high-profile individuals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.