YSC - Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: Your Social Currency (YSC)

Location: Croatia

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: August 18, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling Instagram carousels and digital content for high-profile personal brands and founders.

• Develop and implement distinct brand systems, style guides, and visual identities tailored to individual clients.

• Leverage advanced typography, composition, and visual hierarchy skills to create impactful social media assets.

• Collaborate closely with content strategists, copywriters, and clients to translate ideas into engaging visual stories.

• Utilize AI tools strategically to enhance research and iteration processes while maintaining originality and brand specificity.

📝 Enhancement Note: This role is for a dedicated Digital Graphic Designer focused on social media content, specifically Instagram carousels, for a personal branding agency. While copywriting is a secondary skill, the primary focus remains on visual design and brand system development. The role requires a strong understanding of digital design principles and the ability to adapt to diverse client aesthetics.

📈 Primary Responsibilities

• Design polished, high-impact Instagram carousels for founders, entrepreneurs, and CEOs, ensuring visual appeal and clear messaging.

• Develop distinct visual directions for each client, creating unique brand systems, style guides, and visual recommendations that avoid a single, repeatable aesthetic.

• Make confident and strategic typography decisions, including font pairing, hierarchy, spacing, and creative text placement to enhance visual narratives.

• Create poster-style and editorial compositions that effectively integrate lettering, portraits, and other imagery to convey brand personality.

• Occasionally design landing pages with a strong emphasis on visual hierarchy and an understanding of practical responsive web build constraints.

• Transform raw content, ideas, and copy into clear, attention-grabbing visual stories that engage audiences from start to finish.

• Write or refine concise supporting copy, including hooks, headlines, and carousel text, to complement visual content.

• Build reusable design systems and templates that allow for brand consistency without sacrificing creative individuality across projects.

• Clearly present design rationale, articulate creative choices, and respond constructively to feedback from stakeholders and clients.

• Manage multiple client projects concurrently, ensuring high-quality output and reliable delivery within fast-paced timelines.

• Collaborate closely with copywriters, content strategists, clients, and the wider YSC team to ensure cohesive campaign execution.

• Thoughtfully utilize AI tools for research and iteration, focusing on original, considered, and brand-specific final outputs.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design tasks with a strategic understanding of branding and digital content performance. The emphasis on "distinct visual directions" and "reusable design systems and templates without making every client or piece of content look the same" suggests a need for adaptability and a nuanced approach to branding. The inclusion of "writing or refining supporting hooks, headlines, captions, and carousel copy" indicates that while not a primary copywriting role, some textual contribution is expected.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is often preferred by agencies for foundational understanding.

Experience: 2-5 years of professional digital graphic design experience, with a strong focus on social media content and branding.

Required Skills:

• A strong, diverse portfolio showcasing digital graphic design work across various brands, formats, and visual styles.

• Advanced proficiency in typography, composition, visual hierarchy, and strategic text placement.

• Proven experience designing social-first content, with a particular emphasis on multi-slide Instagram carousels.

• Experience creating or contributing to brand identities, comprehensive brand packs, and detailed style guides.

• Strong working knowledge of professional design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma.

• Familiarity with Canva for specific client needs or rapid iteration is beneficial.

• Experience designing for digital channels, including an understanding of landing page design principles and practical responsive web layout constraints.

• Good copy judgment and the ability to write or improve concise hooks, headlines, and supporting social media copy.

• Demonstrated ability to work independently, make confident design decisions, and take ownership from brief to final delivery.

• Excellent organizational skills with the capacity to manage multiple client projects simultaneously and meet deadlines.

• Strong communication skills, openness to receiving and incorporating feedback, and the ability to clearly articulate creative choices and rationale. Preferred Skills:

• Experience designing landing pages with a strong understanding of how designs translate to functional, coded web implementations.

• Prior experience working within an agency environment, with creators, in the coaching industry, or with personal branding clients.

• Basic motion design, animation, or video-editing skills to enhance digital content.

• Proven experience using AI tools to improve design speed and exploration without compromising originality or design quality.

📝 Enhancement Note: The required skills emphasize a strong foundation in graphic design principles and practical application in social media contexts. The preferred skills point towards a candidate who can bring additional value through web design understanding and experience with specific client types or advanced creative techniques. The portfolio requirement is crucial, with a specific emphasis on variety and originality over template-driven work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 distinct projects demonstrating proficiency in Instagram carousel design, highlighting visual storytelling and brand consistency.

• Include case studies or project breakdowns that detail your design process, from understanding the brief to final execution, including rationale for key design decisions.

• Present examples of brand identity development, including style guides, color palettes, typography choices, and their application across digital assets.

• Demonstrate experience with landing page design, showcasing visual hierarchy, user flow considerations, and responsiveness.

• Highlight any projects where AI tools were used to enhance the design process, explaining the impact and how originality was maintained. Process Documentation:

• For each portfolio project, be prepared to discuss the workflow: client brief analysis, concept development, design iteration, feedback incorporation, and final delivery.

• Be ready to explain how you establish and maintain brand consistency across multiple pieces of content for a single client.

• Describe your approach to managing design assets and templates to ensure efficient reuse and scalability.

• Outline your method for collaborating with copywriters and content strategists to ensure visual and textual elements work harmoniously.

📝 Enhancement Note: The portfolio requirements are tailored to showcase practical design skills relevant to the role's core responsibilities. Emphasis is placed on demonstrating a structured design process, adaptability in branding, and effective use of contemporary design tools and methodologies, including AI.

💵 Compensation & Benefits

Salary Range: £2,000 - £2,500 per month (Gross).

Note: This is a gross salary, and the candidate is responsible for all tax-related procedures in their country of residence (Croatia).

Benefits:

• Fully remote working environment.

• Full-time role with a focus on results and autonomy.

• Opportunity to work with high-profile personal brands and contribute to their social media growth.

• Potential for career growth towards senior designer or art-direction roles as the business expands.

• Flexible working hours within the UK 8 AM - 5 PM timeframe, with an emphasis on outcomes over micromanagement.

Working Hours: Full-time, with working hours aligned between 8 AM and 5 PM UK time. This translates to approximately 40 hours per week, with a focus on productivity and responsiveness during core business hours.

📝 Enhancement Note: The salary is specified as a monthly gross amount. As the role is remote and likely involves an independent contractor agreement, candidates must be aware of their tax obligations in Croatia. The benefits lean towards flexibility, growth potential, and professional development within a dynamic agency setting.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Media Agency / Personal Branding / Digital Marketing. Your Social Currency (YSC) operates in the fast-paced digital marketing space, specifically focusing on building and amplifying the online presence of high-profile personal brands, including founders, entrepreneurs, and CEOs.

Company Size: Small to Medium-sized (likely <50 employees, based on typical agency structures for this type of service). This size often fosters a close-knit team environment, agility, and direct impact.

Founded: The company description suggests it's a growing entity, founded by Jamal and Ali, with a focus on building "something serious." Specific founding date not provided, but it's presented as an established but rapidly expanding agency.

Team Structure:

• The team is likely composed of specialists in content strategy, copywriting, graphic design, and potentially social media management or growth.

• Reporting structure is likely flat, with direct collaboration between founders and team members.

• Cross-functional collaboration is essential, with designers working closely with strategists and copywriters to ensure cohesive content creation. Methodology:

• Data-driven approach to content creation, focusing on results and performance for clients.

• Emphasis on clean execution, creative quality, and tailored brand systems.

• Agile workflow that prioritizes efficiency, responsiveness, and clear communication.

• Use of AI tools to enhance creative processes and research.

Company Website: [Company URL not provided, but inferred from context as "Your Social Currency" or YSC.]

📝 Enhancement Note: The company culture appears to value high standards, creative quality, and a results-oriented mindset. The focus on working with "switched-on people" suggests a desire for proactive, skilled individuals. The small to medium size implies opportunities for direct impact and close collaboration.

📈 Career & Growth Analysis

Operations Career Level: Mid-level Digital Graphic Designer. This role is hands-on, requiring advanced design skills and the ability to work independently. It's positioned for someone who can execute effectively and contribute to brand strategy.

Reporting Structure: The designer will likely report directly to the founders (Jamal and Ali) or a Creative Lead, with close collaboration with content strategists and copywriters.

Operations Impact: The designer's work directly impacts the perceived value, professionalism, and effectiveness of the personal brands YSC represents. High-quality visual content is crucial for client acquisition, engagement, and overall brand equity.

Growth Opportunities:

• Senior Designer/Art Director Path: With demonstrated success, strong creative direction, and leadership potential, there's an opportunity to evolve into a senior design role or an art director position, taking greater ownership of creative strategy and team guidance.

• Specialization: Deepen expertise in specific areas like motion graphics, advanced branding, or digital product design for landing pages.

• Mentorship: As the team grows, there may be opportunities to mentor junior designers.

• Cross-functional Skill Development: Opportunity to enhance copywriting skills and gain deeper insights into content strategy and client management.

📝 Enhancement Note: This role offers a clear growth trajectory within a specialized agency. The emphasis on "taking greater ownership of creative direction" suggests a path towards leadership and strategic influence for high-performing individuals.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely online, offering flexibility in location within Croatia.

Office Location(s): Croatia. The company is based in the UK, but this specific role is open to candidates residing in Croatia, allowing them to work from home or a co-working space.

Workspace Context:

• The work environment is results-focused, emphasizing autonomy and self-management.

• Access to professional design tools (Adobe Suite, Figma) is expected from the candidate.

• Collaboration will primarily occur through digital communication channels (e.g., Slack, email, project management tools) and video calls.

• The team culture values clear communication and responsiveness throughout the workday.

Work Schedule: Full-time, with working hours expected between 8 AM and 5 PM UK time. This requires dedication to being available and responsive during these core hours, even if the specific start and end times are flexible within that window.

📝 Enhancement Note: The remote nature of the role requires strong self-discipline and communication skills. The UK working hours expectation means candidates need to be comfortable with this time zone alignment for collaboration and meetings.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios to assess foundational skills and experience.

• Portfolio Review & Initial Interview: A more in-depth review of the portfolio, focusing on design rationale, creativity, and adaptability. This stage will likely include a discussion about specific projects and design decisions.

• Design Challenge/Test Project: A practical assignment to assess design skills, problem-solving abilities, and how well the candidate can apply their skills to YSC's client needs. This could involve designing a sample carousel or a brand element.

• Founder/Team Interview: A final interview with Jamal and Ali (and potentially other team members) to assess cultural fit, communication style, and overall suitability for the team and role.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate the required skills: Instagram carousels, brand identity, typography, and ideally landing page design. Ensure variety in style and brand.

• Showcase Process: For 2-3 key projects, provide a brief case study: the client brief, your approach, design challenges, solutions, and the final outcome. Explain why you made certain design choices.

• Highlight Originality: Emphasize work that shows original creative thinking, strong typography, and composition, rather than template-driven designs. Explain how you adapt to different brand aesthetics.

• Clarity is Key: Ensure your portfolio is easy to navigate, visually appealing, and clearly labels each project with its context.

• Quantify Impact (if possible): If any of your designs led to measurable results (e.g., increased engagement), highlight this.

Challenge Preparation:

• Understand the Brief: Carefully read any design challenge instructions. Ask clarifying questions if needed.

• Focus on Core Skills: Prioritize strong typography, composition, and clear visual storytelling, especially for carousel designs.

• Brand Adaptation: If the challenge involves a specific brand, research similar brands and demonstrate how you'd create a unique yet appropriate visual identity.

• Time Management: Allocate your time effectively to complete the challenge to the best of your ability.

• Presentation Readiness: Be prepared to articulate your design choices and rationale clearly and concisely, as if presenting to a client.

📝 Enhancement Note: The hiring process emphasizes a strong portfolio and practical design skills. Candidates should prepare to not only showcase their work but also to explain their creative process and decision-making. The design challenge will be a critical step to evaluate practical application.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design. Proficiency in Photoshop for image manipulation and layout, Illustrator for vector graphics and logos, and InDesign for multi-page layouts (like carousels) is expected.

• Figma: Increasingly a standard for UI/UX and collaborative design. Strong knowledge of Figma for creating layouts, components, and prototyping is highly valued.

• Canva: Useful for rapid content creation or for clients who primarily use it. Fluency here is a plus.

Analytics & Reporting:

• While not a primary analytics role, an understanding of how design impacts engagement metrics on social media is beneficial. Familiarity with tools that track social media performance (e.g., Instagram Insights, third-party analytics platforms) would be advantageous. CRM & Automation:

• Not directly applicable to the core design tasks, but familiarity with how design assets integrate into broader marketing automation platforms or CRM systems (e.g., for landing pages) is a plus.

📝 Enhancement Note: The core technology requirement centers on advanced graphic design software. Proficiency in Figma is becoming increasingly important for collaborative and web-adjacent design tasks.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing high-quality, visually stunning, and effective digital content.

• Client-Centricity: Understanding and delivering on the unique needs and brand identity of each high-profile client.

• Collaboration: Working effectively with a team of strategists and copywriters to achieve cohesive campaign goals.

• Proactivity & Ownership: Taking initiative, managing projects independently, and being accountable for delivering results.

• Adaptability: Ability to fluidly move between different brand aesthetics and design styles.

• Detail-Oriented: A keen eye for detail in typography, composition, and overall visual polish.

Collaboration Style:

• Cross-functional Integration: Close partnership with copywriters and content strategists to ensure visual and textual elements are synergistic.

• Feedback-Driven: An open and constructive approach to receiving and incorporating feedback from clients and team members.

• Transparent Communication: Regular updates and clear articulation of design choices and project status.

• Results-Oriented: A shared focus on delivering tangible outcomes that benefit the client's personal brand.

📝 Enhancement Note: The team culture values high performance, creativity, and a collaborative spirit. Success in this role requires not only strong design skills but also the ability to integrate seamlessly into a team and work effectively with diverse clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Uniqueness: Developing distinct visual identities for multiple clients without relying on a single, repetitive style can be challenging. This requires deep creative thinking and adaptability.

• Balancing Speed and Quality: Delivering high-impact work at a fast pace for multiple clients requires excellent time management and efficient design processes.

• Incorporating AI Thoughtfully: Effectively using AI tools to enhance creativity and efficiency without compromising originality or design integrity.

• Managing Client Feedback: Navigating feedback from high-profile clients, which may sometimes be subjective, and translating it into effective design revisions.

Learning & Development Opportunities:

• Advanced Branding & Art Direction: Opportunity to deepen expertise in brand strategy and creative direction, potentially leading to art director roles.

• Landing Page Design & UX: Further development in designing user-friendly and visually effective landing pages, understanding basic web design principles.

• Motion Graphics & Animation: Acquiring or honing skills in motion design to create more dynamic social content.

• Client Management: Gaining experience in direct client interaction and understanding their strategic goals.

• Industry Trends: Staying abreast of evolving social media design trends and AI advancements in creative fields.

📝 Enhancement Note: The role presents opportunities to overcome creative challenges by developing robust design processes and leveraging new technologies. The growth path is clearly defined, allowing for specialization and advancement within the agency's structure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to develop a distinct visual identity for a client with a very specific or niche brand. What was your process and what were the key elements you focused on?" (Focus on brand discovery, mood boards, typography/color selection, and rationale.)

• "How do you approach designing an Instagram carousel to tell a compelling story across multiple slides? Walk us through an example from your portfolio." (Emphasize narrative flow, visual hierarchy, text integration, and call-to-action if applicable.)

• "Given our focus on personal brands, how would you ensure your designs feel authentic to the individual while still adhering to strong design principles and brand guidelines?" (Discuss balancing personality with professionalism, visual storytelling, and client collaboration.) Company & Culture Questions:

• "What appeals to you about working with personal brands and high-profile founders specifically?" (Show genuine interest in the niche and the impact of design on personal branding.)

• "How do you handle constructive criticism or feedback on your designs, especially when it comes from a client with a strong vision?" (Highlight openness to feedback, ability to explain rationale, and collaborative problem-solving.)

• "Our team uses AI tools to enhance creativity. How have you incorporated AI into your design workflow, and what are your thoughts on its role in design?" (Be prepared to discuss specific tools and your approach to maintaining originality.) Portfolio Presentation Strategy:

• Thematic Grouping: Organize your portfolio by key skill areas (e.g., Instagram Carousels, Brand Identity, Landing Pages) or by client type.

• Storytelling: For each project, don't just show the final output. Explain the "why" behind your design choices. What was the objective? What challenges did you face? How did your design solve the problem?

• Highlight Process: Use mockups and process shots to show your workflow, from initial sketches or mood boards to final polished assets.

• Focus on Impact: If possible, include metrics or client testimonials that demonstrate the success of your designs.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant projects for this role.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills, understanding of branding for personal brands, and the ability to articulate design decisions effectively. Candidates should be ready to discuss their portfolio in detail and how they approach client collaboration and creative challenges.

📌 Application Steps

To apply for this Digital Graphic Designer position:

• Submit your application through the provided link on JobRack.

• Portfolio Customization: Carefully select and organize your portfolio to prominently feature your strongest Instagram carousel designs, brand identity work, and any relevant landing page projects. Tailor your presentation to highlight variety and originality.

• Resume Optimization: Ensure your resume clearly outlines your experience with graphic design tools (Adobe Suite, Figma), social media content creation, typography, and brand system development. Use keywords from the job description.

• Prepare Your Narrative: Be ready to discuss your design process, your rationale behind key design decisions in your portfolio, and how you collaborate with teams and clients. Practice explaining your creative choices concisely.

• Company Research: Familiarize yourself with the concept of personal branding agencies and the type of clients Your Social Currency (YSC) works with. Understand their focus on "clean execution and creative quality."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.