WebFlow Developer

📍 Job Overview

Job Title: WebFlow Developer

Company: Montu UK

Location: Century City, Cape Town, South Africa

Job Type: FULL_TIME

Category: Website Development & Digital Growth Operations

Date Posted: 2026-06-18

Experience Level: 5+ Years

Remote Status: Remote OK

🚀 Role Summary

• This role is a hybrid of technical development and strategic digital growth, focusing on optimizing website performance and conversion rates.

• The position requires deep expertise in Webflow and Wix, coupled with a strong understanding of user journeys, SEO, and Conversion Rate Optimization (CRO).

• The Web Developer will be responsible for the end-to-end management of website development, experimentation, and continuous improvement initiatives.

• This is a highly collaborative role, working closely with marketing, product, and growth teams to drive business objectives through digital channels.

📝 Enhancement Note: While titled "WebFlow Developer," the description emphasizes a broader scope including "Website Growth," "digital strategy," and "conversion rate optimisation," indicating this is not a purely front-end development role but one deeply integrated with GTM (Go-To-Market) operations and digital marketing effectiveness. The focus on "ownership" and "strategy" suggests a senior or lead capacity within the digital operations function.

📈 Primary Responsibilities

• Own and execute the website development and optimisation strategy, aligning with overarching business and growth objectives.

• Build, maintain, and continuously optimize website pages and templates using Webflow and Wix platforms.

• Develop and implement scalable components, utilizing custom code (HTML, CSS, JavaScript) to enhance functionality and user experience.

• Collaborate with cross-functional teams, including marketing, pharmacy, product, and growth, to ensure a cohesive and high-performing user journey across digital touchpoints.

• Serve as the technical lead for all website initiatives, ensuring adherence to best-in-class web development standards, including mobile-first design and accessibility.

• Translate complex marketing, product, and brand requirements into seamless, high-converting on-site user journeys.

• Design, implement, and manage Conversion Rate Optimisation (CRO) programs, including A/B and multivariate testing frameworks.

• Monitor and analyze website performance and user behaviour using tools such as Google Analytics, Hotjar, and other relevant analytics platforms to identify optimization opportunities.

• Apply advanced SEO best practices across site architecture, metadata, technical implementation, and structured data (schema) to improve organic search visibility.

• Ensure optimal page speed and performance across all devices and platforms, adhering to web performance optimization standards.

• Proactively identify and implement opportunities to enhance conversion funnels, lead generation, upselling, and cross-selling initiatives.

• Conduct usability testing and leverage data-driven insights to iteratively optimize the user experience and drive key business metrics.

• Partner with content, SEO, CRM, and paid media teams to ensure the effectiveness and performance of landing pages and digital campaigns.

• Thrive in a fast-paced, high-growth environment, embracing a culture of continuous testing, iteration, and innovation to achieve ambitious growth targets.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance marketing and user acquisition metrics, aligning this role with GTM operations. The emphasis on CRO, A/B testing, and analytics positions it as a critical function for revenue generation through digital channels.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in web development principles, digital marketing, or a related field is implied through the experience requirements.

Experience:

• 5+ years of progressive experience in website marketing, product management, or digital strategy roles.

• Demonstrated track record of successfully improving site performance and conversion rates through strategic initiatives.

• Proven ability to plan, deliver, and own complex web projects from conception to completion. Required Skills:

• Platform Expertise: Subject Matter Expert (SME) with hands-on, advanced proficiency in Webflow and Wix (must-have).

• Technical Proficiency: Proficient in HTML, CSS, and basic JavaScript, with the ability to customize components and implement custom code.

• Performance Optimization: Strong understanding of web performance optimization techniques, including custom code implementation within Webflow and structured data (schema) for enhanced SEO.

• API Integrations: Experience with API integrations and implementing compliance-led tracking mechanisms.

• Regulatory Acumen: Experience working within regulated environments (e.g., healthcare, pharmaceuticals) and balancing compliance requirements with creative digital solutions.

• Web Analytics: Familiarity with CMS workflows, UX/UI principles, and effective utilization of web analytics tools.

Preferred Skills:

• Experience in the healthcare or pharmaceutical industry.

• Knowledge of GDPR, data compliance, and secure form handling best practices.

• Experience integrating CRM tools and marketing automation platforms.

• Understanding of personalization engines and behavioral triggers for enhanced user engagement.

• Comfort and experience with Agile project methodologies.

📝 Enhancement Note: The explicit requirement for Webflow and Wix expertise, combined with a need for custom coding and API integration, suggests this role is for a technically adept individual who can also strategize and execute growth initiatives. The "5+ years" experience level indicates a need for someone who can operate independently and drive strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of successful website development and optimization projects executed on Webflow and Wix.

• Case studies showcasing significant improvements in site performance (e.g., page speed, mobile usability).

• Examples of user journey mapping and optimization, illustrating how user experience was enhanced to drive conversions.

• Evidence of A/B or multivariate testing implementation and the resulting data-driven insights and improvements.

• Projects demonstrating the application of SEO best practices, including structured data implementation. Process Documentation:

• Workflow diagrams or descriptions of how website development and optimization projects are initiated, planned, executed, and measured.

• Documentation of A/B testing methodologies and analysis processes.

• Examples of how user data and analytics are translated into actionable improvements.

• Process for collaborating with cross-functional teams on website initiatives.

📝 Enhancement Note: For a role focused on "website growth" and "optimization," a portfolio demonstrating tangible results (conversion rate improvements, performance gains) is crucial. Candidates should be prepared to articulate the "why" and "how" behind their project successes, focusing on the process and the impact.

💵 Compensation & Benefits

Salary Range: Given the experience level (5+ years), specialized skills (Webflow/Wix expertise), and the remote nature of the role within South Africa, the estimated salary range is R600,000 - R900,000 per annum. This estimate is based on industry benchmarks for senior web developers and digital growth specialists in South Africa, considering the cost of living and demand for these skills.

Benefits:

• Medical Insurance: Comprehensive medical insurance provided by KaeloHealth, fully paid for by the company.

• Paid Maternity Leave: 3 months of paid maternity leave at 100% salary for female employees.

• Annual Leave: 20 days of annual leave, increasing by one day per year up to a maximum of 25 days.

• Provident Fund: Contribution to a Provident Fund with Momentum, with a minimum employee contribution of 6% per month.

Working Hours: Standard full-time working hours are assumed, likely around 40 hours per week. The remote nature may offer some flexibility, but alignment with team collaboration and business needs will be expected.

📝 Enhancement Note: The salary estimate is based on market research for senior-level web development and digital growth roles in South Africa. The benefits package is comprehensive and reflects standard offerings for employees hired through an Employer of Record (EOR) like MindPearl.

🎯 Team & Company Context

🏢 Company Culture

Industry: Montu UK operates within the healthcare and pharmaceutical sector, specifically focusing on medical cannabis. This is a highly regulated industry that requires a careful balance between innovation, compliance, and patient safety.

Company Size: While not explicitly stated, the mention of multiple brands (Montu UK, Alternaleaf) and cross-functional teams suggests a growing, mid-sized organization with established operational structures.

Founded: Founded in 2019, Montu is a relatively young company focused on innovation in the healthcare space. This implies a dynamic, fast-paced, and potentially agile work environment.

Team Structure:

• The Web Developer will be part of a broader digital and marketing team, likely collaborating closely with growth marketers, SEO specialists, content creators, and product managers.

• There will be direct interaction with pharmacy and product teams to align website functionality with operational realities.

• Reporting structure likely falls under a Head of Digital, Marketing Director, or similar, with direct lines of communication to key stakeholders across departments. Methodology:

• Data-Driven Optimization: The company emphasizes a data-driven approach, with a strong focus on analytics, A/B testing, and continuous iteration to achieve growth targets.

• Cross-Functional Collaboration: Success in this role depends on effective collaboration with diverse teams to translate business needs into technical solutions.

• Agile & Iterative Development: The fast-paced environment suggests an agile methodology, encouraging rapid prototyping, testing, and deployment of website improvements.

Company Website: https://www.montu.uk/

📝 Enhancement Note: The company's focus on regulated healthcare and its growth-stage nature suggest a culture that values both innovation and meticulous execution. Candidates should be prepared to discuss how they navigate compliance in their digital work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Web Developer with a strong emphasis on Growth Operations. It requires independent execution, strategic input, and ownership of key digital assets. It is beyond a junior or mid-level development role, demanding proactive problem-solving and strategic contribution to business growth.

Reporting Structure: The role will report into a senior leadership position within the digital or marketing function, such as a Head of Digital, Marketing Director, or Growth Lead. This implies direct exposure to departmental strategy and decision-making.

Operations Impact: The Web Developer will have a direct and measurable impact on revenue through website performance, conversion rates, lead generation, and overall user acquisition. Their work is critical to the success of marketing campaigns and the company's digital presence.

Growth Opportunities:

• Technical Specialization: Deepen expertise in Webflow, Wix, and advanced web development techniques, potentially becoming a go-to expert within the organization for these platforms.

• CRO & Growth Strategy: Develop a strong understanding of Conversion Rate Optimization, A/B testing, and digital growth strategies, transitioning into a more strategic growth-focused role.

• Cross-Functional Leadership: Gain experience leading website initiatives and collaborating with diverse teams, potentially leading to opportunities in digital product management or growth team leadership.

• Industry Expertise: Build valuable experience within the regulated healthcare/pharmaceutical sector, a niche with growing demand.

📝 Enhancement Note: The combination of technical development and growth strategy offers a unique career path, bridging traditional web development with performance marketing and operations. The emphasis on "ownership" and "strategy" suggests potential for advancement into leadership roles.

🌐 Work Environment

Office Type: The role is designated as TELECOMMUTE, with a requirement for the candidate to be located in South Africa. This indicates a fully remote work environment.

Office Location(s): While the job is remote, the specific location mentioned is Century City, Cape Town, South Africa, which might be a hub for operations or a reference point for the EOR (MindPearl). Remote candidates within South Africa are eligible.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative remote environment, leveraging digital communication and project management tools.

• Technology Stack: Access to industry-standard digital tools and platforms will be provided to facilitate development, testing, and analysis.

• Team Interaction: Regular virtual meetings, stand-ups, and team syncs will be essential for collaboration and knowledge sharing.

Work Schedule: While fully remote, adherence to standard working hours (approx. 40 hours/week) and availability for team collaboration and critical project deadlines will be expected. Flexibility may be offered within reasonable parameters.

📝 Enhancement Note: The remote nature of the role offers flexibility but requires strong self-discipline and communication skills. Candidates should highlight their experience with remote work tools and practices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and resumes, with a strong emphasis on Webflow/Wix expertise and demonstrable growth achievements.

• Technical Assessment/Portfolio Review: Candidates will likely be asked to present their portfolio, showcasing specific projects that highlight their Webflow/Wix skills, CRO initiatives, and SEO implementations. This may include a technical challenge or deep dive into past projects.

• Cross-Functional Interviews: Interviews with key stakeholders from marketing, product, and growth teams to assess collaboration skills, strategic thinking, and cultural fit.

• Final Interview: A discussion with senior leadership to finalize the decision, focusing on strategic vision and long-term impact potential.

Portfolio Review Tips:

• Quantify Achievements: For each project, clearly state the problem, your solution, and the measurable results (e.g., "Increased conversion rate by X%," "Reduced page load time by Y seconds," "Improved organic traffic by Z%").

• Showcase Webflow/Wix Mastery: Provide clear examples of complex builds, custom interactions, and integrations handled within Webflow and Wix.

• Demonstrate CRO Process: Explain your approach to A/B testing, including hypothesis generation, testing methodology, analysis, and implementation of winning variations.

• Highlight SEO Integration: Show how SEO best practices were incorporated into the design and development process, including technical SEO and structured data.

• Explain Collaboration: Be ready to discuss how you worked with other teams to achieve project goals.

Challenge Preparation:

• Technical Challenge: Be prepared for a practical exercise involving Webflow or Wix, potentially requiring you to build a component, optimize a page, or solve a specific development problem.

• CRO Scenario: You might be given a scenario and asked to propose an A/B testing strategy or a plan to improve a specific conversion funnel.

• Code Snippets: Have examples of custom HTML, CSS, and JavaScript you've used for website enhancements ready to discuss.

📝 Enhancement Note: The interview process will heavily scrutinize practical skills and measurable results. A well-curated portfolio that directly addresses the "growth" and "optimization" aspects of the role is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Website Platforms: Webflow (primary focus), Wix (secondary focus).

• Custom Code: HTML, CSS, JavaScript (for component customization and enhancements).

Analytics & Reporting:

• Web Analytics: Google Analytics (essential for tracking user behavior and performance).

• User Behavior Analysis: Hotjar or similar tools (for heatmaps, session recordings, and user feedback).

• Performance Monitoring: Tools for page speed analysis (e.g., Google PageSpeed Insights, GTmetrix) and uptime monitoring.

CRM & Automation:

• CRM Integration: Experience integrating website forms and data with CRM systems.

• Marketing Automation: Familiarity with marketing automation platforms for lead nurturing and campaign execution (preferred).

Other Tools:

• Version Control: Potentially Git for custom code management, although less common directly within Webflow/Wix interfaces.

• Project Management: Tools like Asana, Jira, or Trello for managing development tasks and workflows.

• Collaboration Tools: Slack, Microsoft Teams for team communication.

📝 Enhancement Note: Proficiency in Webflow and Wix is non-negotiable. Familiarity with core analytics and CRO tools is equally important for demonstrating the "growth" aspect of the role. Experience with CRM and marketing automation integration is a significant plus.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data from analytics, A/B tests, and user feedback to inform all development and optimization decisions.

• Continuous Improvement: A proactive mindset focused on ongoing iteration, testing, and optimization to drive better results.

• Collaboration & Communication: Valuing open communication and effective teamwork across departments to achieve shared goals.

• User-Centricity: Prioritizing the user experience and ensuring that website designs and functionalities meet user needs and expectations.

• Growth Mindset: Embracing challenges, learning from failures, and constantly seeking new ways to drive growth and innovation.

Collaboration Style:

• Cross-Functional Partnership: Working closely with marketing, product, pharmacy, and growth teams, acting as a technical bridge to translate their needs into effective web solutions.

• Feedback Integration: Actively seeking and incorporating feedback from stakeholders and users to refine website performance and user experience.

• Knowledge Sharing: Willingness to share expertise, best practices, and insights with team members to foster collective learning and development.

📝 Enhancement Note: The culture likely rewards initiative, analytical thinking, and a collaborative spirit. Candidates should be prepared to discuss how they embody these values in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Compliance and Creativity: Navigating the strict regulatory requirements of the healthcare industry while still delivering engaging and high-converting digital experiences.

• Rapid Iteration in a Growth Environment: Keeping pace with aggressive growth targets and the need for frequent website updates, tests, and optimizations.

• Technical Debt Management: Ensuring that custom code and platform implementations remain scalable and maintainable as the company grows.

• Cross-Departmental Alignment: Effectively managing expectations and priorities across multiple departments with potentially different objectives.

Learning & Development Opportunities:

• Advanced Platform Skills: Deepening expertise in Webflow and Wix, potentially exploring advanced features, custom integrations, and workflows.

• CRO & Experimentation Mastery: Developing a sophisticated understanding of A/B testing methodologies, statistical analysis, and CRO strategy.

• Digital Growth Strategy: Gaining exposure to broader digital marketing strategies, including SEO, paid media, and user acquisition funnels.

• Healthcare Industry Regulations: Building specialized knowledge in compliance and data privacy within the healthcare sector.

📝 Enhancement Note: This role presents a unique opportunity to grow in a specialized and rapidly evolving industry, combining technical development with strategic digital growth responsibilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a website's conversion rate. What was your process, what tools did you use, and what were the key metrics?" (Focus on CRO process, data analysis, and impact.)

• "How would you approach optimizing a landing page for a new product launch, considering both user experience and SEO?" (Demonstrate strategic thinking, user journey mapping, and technical implementation.)

• "Walk us through a complex Webflow or Wix project you owned from start to finish. What were the biggest technical challenges, and how did you overcome them?" (Highlight technical proficiency, problem-solving, and project ownership.) Company & Culture Questions:

• "How do you ensure compliance with regulations like GDPR while implementing marketing initiatives?" (Assess understanding of regulated environments and data privacy.)

• "How do you collaborate with non-technical stakeholders (e.g., marketing, product) to ensure project success?" (Evaluate communication and cross-functional collaboration skills.)

• "What is your approach to staying updated with the latest trends in web development, CRO, and SEO?" (Gauge learning agility and commitment to continuous improvement.) Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentations around compelling narratives that highlight the problem, your solution, and the quantifiable results.

• Data Visualization: Use clear charts and graphs to present performance metrics and the impact of your optimizations.

• Tool Demonstration: Be prepared to briefly showcase specific features or functionalities you implemented in Webflow/Wix, especially custom code or complex layouts.

• Strategic Rationale: For each project, clearly articulate the strategic thinking behind your design and development choices.

📝 Enhancement Note: Be prepared to speak extensively about your Webflow/Wix experience and, more importantly, the results you've driven. Quantifiable achievements are key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Emphasize your experience with Webflow, Wix, CRO, SEO, and any quantifiable achievements in website growth and performance optimization. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your Webflow/Wix expertise, CRO initiatives, and measurable impact. Ensure case studies clearly outline the problem, your solution, and the results.

• Prepare for Technical Questions: Be ready to discuss your approach to custom coding in Webflow/Wix, API integrations, and performance optimization.

• Research Montu UK: Understand their business model, target audience, and the regulated nature of the healthcare industry they operate in. Prepare to discuss how your skills align with their specific needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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