Webdesigner UX

📍 Job Overview

Job Title: Webdesigner UX

Company: United Fairs (Recruited via Easy Recruit)

Location: Ede, Gelderland, Netherlands

Job Type: Full-time

Category: Creative & Design / Marketing Operations Support

Date Posted: June 1, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is crucial for enhancing the online presence and user experience of United Fairs' international trade shows.

• It involves the end-to-end design and maintenance of responsive websites, ensuring they are visually appealing and functionally effective for diverse events.

• The Webdesigner UX will collaborate closely with the marketing team, contributing directly to campaign success and brand consistency across digital platforms.

• This position requires a blend of creative design skills, technical proficiency, and a proactive approach to problem-solving in a dynamic international event organizing environment.

📝 Enhancement Note: While the title is "Webdesigner UX," the responsibilities indicate a broader scope that supports marketing operations by creating digital assets and ensuring consistent brand representation across event websites. This role is foundational to the digital GTM strategy for each trade fair.

📈 Primary Responsibilities

• Design, develop, and maintain responsive websites for various international trade fairs, ensuring a high-quality user experience.

• Translate campaign objectives and brand guidelines into compelling visual designs and intuitive website layouts.

• Collaborate closely with the marketing team to understand event strategies and translate them into effective digital assets.

• Create and iterate on website designs using Figma, from initial concept to final, polished mockups.

• Develop designs for print materials, such as brochures and promotional flyers, to maintain a cohesive brand identity across all marketing channels.

• Ensure all digital designs are optimized for various devices and screen sizes, adhering to best practices in responsive web design.

• Contribute to the continuous improvement of website aesthetics, functionality, and user engagement through creative problem-solving and design innovation.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines for international event launches.

📝 Enhancement Note: The description emphasizes the visual and user-centric aspects of web design, which directly support marketing operations by creating the digital storefront for each trade fair. The inclusion of print design suggests a broader graphic design responsibility supporting GTM collateral.

🎓 Skills & Qualifications

Education:

• HBO (Higher Professional Education) work and thinking level.

Experience:

• 2-5 years of proven experience in UX/Web Design, with a strong portfolio showcasing responsive website projects.

Required Skills:

• Proficiency in Figma for design and prototyping.

• Strong experience with Adobe Creative Cloud suite (e.g., Photoshop, Illustrator).

• Excellent eye for detail, with a keen sense of aesthetics, form, and color usage.

• Demonstrated ability to design for both digital (websites) and print media.

• Strong team player with excellent communication and interpersonal skills.

• Fluency in both Dutch and English languages, both written and spoken.

Preferred Skills:

• Experience with Canva for quick design tasks or broader accessibility.

• Familiarity with WordPress, including its design and content management capabilities.

• Basic knowledge of HTML and CSS for understanding web development constraints and possibilities.

📝 Enhancement Note: The preference for HTML/CSS knowledge, while not explicitly required, is common for web designers who need to collaborate effectively with developers and understand the technical feasibility of their designs within a web operations context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio demonstrating a range of responsive website designs, highlighting UX/UI principles and creative problem-solving.

• Case studies showcasing the design process from concept to execution, including user flows, wireframes, and final visual designs.

• Examples of projects that required adaptation to specific brand guidelines or campaign objectives.

Process Documentation:

• Ability to articulate the design process, including user research (if applicable), ideation, prototyping, and iterative refinement.

• Understanding of how design decisions impact user engagement and conversion rates for event websites.

• Familiarity with project management workflows for design tasks, from brief to final delivery.

📝 Enhancement Note: For a Webdesigner UX role supporting GTM, the portfolio is paramount. It serves as direct evidence of their ability to translate marketing needs into effective user experiences and visually appealing assets, crucial for driving event attendance and engagement.

💵 Compensation & Benefits

Salary Range:

• Estimated range of €35,000 - €50,000 per year, depending on experience and qualifications.

Benefits:

• Competitive employment conditions tailored to knowledge and experience.

• Opportunity to work on exciting international projects.

• Dynamic and young work environment.

• Room for personal initiative and contribution to strategic thinking.

Working Hours:

• Full-time position, with flexibility offered. The role can be part-time or full-time, indicating potential for adaptable schedules within the standard 40-hour work week.

📝 Enhancement Note: The salary range is an estimation for a mid-level designer in the Netherlands. Actual compensation will be based on the candidate's specific skills, experience, and the company's internal compensation structure. The mention of "good arbeidsvoorwaarden" implies a standard Dutch benefits package, likely including holiday allowance and pension contributions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Event Management / Trade Fair Organization. United Fairs specializes in organizing trade fairs across various sectors including bridal, food & home living, publishing, fashion, and exclusive events. They operate internationally, with a presence in the Netherlands, Germany, Italy, and Finland.

Company Size: The provided information does not explicitly state company size, but the context of organizing international trade fairs suggests a medium-sized to large organization with multiple departments and international reach.

Founded: Not specified, but the company is established and operates internationally.

Team Structure:

• The Webdesigner UX will be part of a dynamic team, working closely with the marketing department.

• Collaboration is expected with experienced professionals within the marketing and event organization teams.

Methodology:

• United Fairs focuses on creating experiences and fostering valuable connections through their events.

• The design process likely involves understanding market trends and attendee needs to create engaging event platforms.

• Emphasis on quality, creativity, and delivering value to both exhibitors and visitors.

Company Website: https://www.unitedfairs.com/ (Assumed based on industry and location; actual website may vary and should be verified)

📝 Enhancement Note: The company's focus on creating "experiences" and "connections" implies that the design work must be not only aesthetically pleasing but also functional in facilitating user interaction and information discovery for trade fair attendees and exhibitors.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist within the creative and marketing support function. It offers a direct impact on the digital presentation and user experience of international trade fairs.

Reporting Structure: The Webdesigner UX will report to a Marketing Manager or a senior member of the marketing team, with close collaboration across marketing and potentially event management departments.

Operations Impact: The role's output directly influences the perceived professionalism and effectiveness of United Fairs' events. Well-designed websites are critical for attracting attendees, providing essential information, and supporting exhibitor engagement, thereby contributing to the overall success and revenue generation of the trade fairs.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX/UI design, focusing on conversion optimization for event registration and lead generation.

• Broader Design Scope: Expand into other areas of digital marketing design, such as social media graphics, email campaign visuals, or even motion graphics.

• Team Leadership: With proven success and experience, potential to move into a Senior Webdesigner role or a Design Lead position overseeing junior designers or freelance resources.

• Cross-functional Exposure: Gain deeper insights into event marketing strategies, sales processes, and exhibitor relations through collaborative projects.

📝 Enhancement Note: Growth in this role would likely involve taking on more complex design challenges, leading design initiatives for major international fairs, or potentially mentoring junior designers, aligning with typical career progression in design-focused operations support roles.

🌐 Work Environment

Office Type: The role is based on-site in Ede, Netherlands, within the United Fairs office. This suggests a collaborative office environment conducive to team interaction and brainstorming.

Office Location(s): Ede, Gelderland, Netherlands. This location offers access to a vibrant regional business hub.

Workspace Context:

• A dynamic and young work environment that values creativity and initiative.

• Opportunities for close collaboration with the marketing team, fostering a shared understanding of campaign goals.

• Access to necessary design tools and technology, including Figma and Adobe Creative Cloud.

• A culture that encourages team bonding, exemplified by the Friday afternoon drinks.

Work Schedule: Full-time (potentially flexible, part-time is an option), implying a standard work week with opportunities for discussion on work-life balance, crucial for creative roles that may require focused, uninterrupted work periods.

📝 Enhancement Note: The on-site requirement suggests an environment where in-person collaboration, spontaneous ideation, and team synergy are valued by United Fairs. This is typical for creative roles where visual communication and feedback loops are enhanced through direct interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Easy Recruit): A phone call with Easy Recruit to assess basic qualifications, experience, and cultural fit. Be prepared to discuss your background and interest in the role.

• Portfolio Review (United Fairs): If you pass the initial screening, your CV and a portfolio will be forwarded to United Fairs for review. This stage is critical for showcasing your design skills and relevant project experience.

• First Interview (United Fairs): A meeting with the United Fairs team to delve deeper into your experience, design philosophy, and how you align with their company culture and project needs. Expect discussions about specific projects from your portfolio.

• Second Interview/Practical Exercise (United Fairs): Potentially a practical design exercise or a more in-depth discussion about your approach to specific design challenges relevant to their trade fairs. This might involve a small task or a case study presentation.

• Final Offer: Successful candidates will receive a direct employment offer from United Fairs.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your UX/UI design skills, responsive web design capabilities, and aesthetic sensibilities.

• Showcase Process: For each project, clearly outline the problem, your role, the design process (ideation, wireframing, prototyping, final design), and the outcome/impact. Use visuals extensively.

• Highlight Figma & Adobe CC: Explicitly mention and demonstrate your proficiency with Figma and Adobe Creative Cloud in your project examples.

• Address Print Design: Include at least one example of print design work to show your versatility.

• Tailor to Events: If possible, include projects that have some relevance to events, marketing, or international contexts.

• Prepare to Discuss: Be ready to walk through your portfolio, explain your design choices, and answer questions about your workflow and problem-solving approach.

Challenge Preparation:

• Familiarize yourself with United Fairs' current websites and the industries they serve.

• Be ready to discuss how you would approach designing a website for a specific type of trade fair (e.g., bridal vs. food).

• Prepare to articulate your understanding of user experience principles in the context of event marketing and attendee journeys.

• Practice explaining technical design concepts clearly and concisely, especially if HTML/CSS knowledge is tested or discussed.

📝 Enhancement Note: The interview process involves a third-party recruiter (Easy Recruit), so candidates must be prepared to impress both Easy Recruit initially and then United Fairs with their design portfolio and practical skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaborative design work. Expect to use this extensively for all web design tasks.

• Adobe Creative Cloud: Proficiency required, particularly with Photoshop and Illustrator, for image editing, asset creation, and graphic design tasks for both web and print.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools (Preferred):

• Canva: For quick design tasks or broader accessibility in creating marketing collateral.

• WordPress: Familiarity with its design capabilities and how themes/plugins function is advantageous for understanding web development context.

• HTML/CSS: Basic knowledge is preferred, enabling better communication with developers and a more grounded understanding of web implementation.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Cloud highlights the core digital design tools. Preferred skills in WordPress and HTML/CSS suggest a desire for designers who can bridge the gap between creative vision and technical implementation more effectively.

👥 Team Culture & Values

Operations Values:

• Creativity & Quality: United Fairs emphasizes creating high-quality experiences, and this extends to the visual and functional aspects of their digital presence.

• Collaboration & Teamwork: Working closely with the marketing team and enjoying social activities like Friday drinks indicates a value placed on a cohesive and friendly work environment.

• Initiative & Proactivity: The company seeks individuals who "denkt mee" (think along) and are "gedreven aanpakker" (driven doer), suggesting a culture that rewards proactive problem-solving and contribution.

• Flexibility & Adaptability: The dynamic nature of event organization means a willingness to adapt to last-minute changes and evolving campaign needs is highly valued.

Collaboration Style:

• Cross-functional Integration: Close collaboration with the marketing team is a key aspect, requiring clear communication and a shared understanding of campaign goals.

• Feedback Exchange: Openness to feedback and iterative design processes is implied by the need to work with a team and respond to campaign requirements.

• Shared Vision: Aligning individual design contributions with the overall vision and brand identity of United Fairs and its various trade shows.

📝 Enhancement Note: The company culture appears to be a blend of professional creativity and a social, dynamic atmosphere. Candidates who thrive in collaborative settings and are eager to contribute beyond their core role will likely fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Designing for a variety of trade fairs, each with its own unique sector, audience, and campaign identity, requires adaptability and the ability to quickly grasp different brand aesthetics.

• Internationalization: Ensuring designs are culturally appropriate and effective for international audiences across different countries (Germany, Italy, Finland).

• Rapid Iteration: The fast-paced nature of event marketing may require quick turnarounds on design revisions and new assets.

• Technical Constraints: Working within the technical limitations of web platforms (e.g., WordPress) and ensuring designs are feasible for development.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to deepen understanding of user research, usability testing, and conversion rate optimization specific to event marketing.

• Cross-disciplinary Learning: Gaining exposure to event planning, marketing strategy, and sales processes within the trade show industry.

• Tool Proficiency: Mastering advanced features of Figma and potentially exploring new design or prototyping tools.

• International Design Exposure: Working on projects for diverse international markets can broaden design perspective and cultural understanding.

📝 Enhancement Note: This role offers a great opportunity to develop skills in a niche but crucial area of marketing operations within the dynamic events industry. The challenges are balanced by significant growth potential in both design specialization and broader marketing understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for a brand with very specific guidelines. How did you ensure adherence while still being creative?" (Assesses adherence to brand and creative problem-solving)

• "Walk us through a complex responsive website project from your portfolio. What were the key UX considerations and how did you address them?" (Evaluates UX process and communication skills)

• "How would you approach designing a website for a new trade show in a sector you are unfamiliar with?" (Tests adaptability, research skills, and GTM strategy thinking)

Company & Culture Questions:

• "What do you know about United Fairs and the trade show industry?" (Tests research and genuine interest)

• "What aspects of our company culture appeal to you, and how do you envision contributing to it?" (Assesses cultural fit and self-awareness)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your approach, the solution, and the impact.

• Visual Emphasis: Use high-quality mockups, screenshots, and potentially short videos or interactive prototypes.

• Process Clarity: Clearly depict your workflow, from initial sketches or wireframes to the final polished design. Use annotations to explain decisions.

• Quantify Impact: If possible, mention any positive outcomes related to your designs (e.g., increased engagement, successful event registration).

• Conciseness: Be prepared to present key projects within allocated time slots, focusing on the most relevant aspects.

📝 Enhancement Note: Expect interviewers to probe not just your design skills but also your understanding of how design supports business objectives, particularly in marketing and GTM for events.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Easy Recruit platform.

• Portfolio Customization: Ensure your portfolio prominently features responsive web design projects and clearly highlights your proficiency with Figma and Adobe Creative Cloud. Include examples of print design if available.

• Resume Optimization: Tailor your resume to emphasize experience in UX/UI design, web development, and collaboration with marketing teams. Use keywords from the job description such as "responsive web design," "Figma," "Adobe Creative Cloud," and "user experience."

• Interview Preparation: Practice articulating your design process and showcasing your portfolio with confidence. Be ready to discuss your approach to user-centered design and how you support marketing objectives.

• Company Research: Thoroughly research United Fairs, their serviced industries, and their current online presence to demonstrate genuine interest and strategic understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization (Easy Recruit or United Fairs) before making application decisions.