Web Graphic Designer

📍 Job Overview

Job Title: Web Graphic Designer

Company: Hire Overseas

Location: Lagos, Lagos State, Nigeria

Job Type: CONTRACTOR

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-05

Experience Level: Mid-Level (2-5 years inferred)

Remote Status: 100% Remote

🚀 Role Summary

• Design premium creative assets for women's fashion and apparel brands, focusing on web, Direct-to-Consumer (DTC), and Amazon platforms.

• Support the relaunch of a shoppable DTC website, creating visually elevated and cohesive brand experiences from homepage to checkout.

• Produce high-impact Amazon product listings, A+ Content, and Brand Storefronts to drive conversion and enhance brand storytelling.

• Collaborate with a diverse consumer product portfolio, with a primary focus on a heritage fashion brand undergoing a digital transformation.

• Deliver visually refined, considered, and technically sound creative work that aligns with premium women's fashion aesthetics.

📝 Enhancement Note: While the raw job description states the location as Lagos, Nigeria, the remote_derived flag and location_type as "TELECOMMUTE" along with ai_remote_location indicating "United States" suggest this role is intended for remote work, likely targeting candidates within Nigeria but requiring availability during US business hours. The experience level is inferred to be Mid-Level (2-5 years) based on the requirement for demonstrable experience in Figma, Adobe Creative Suite, and specific e-commerce/fashion design skills, without explicitly stating entry-level or senior qualifications. The employment type is identified as CONTRACTOR based on the description mentioning "Freelance engagement with consistent ongoing work."

📈 Primary Responsibilities

• Design and support the relaunch of a shoppable DTC e-commerce website, creating landing pages, product pages, and site updates in Figma with a premium fashion aesthetic.

• Develop compelling web creative assets including banners, promotional graphics, and email marketing visuals to ensure consistent brand experience across all digital touchpoints.

• Design main images, lifestyle imagery, and infographic image stacks for Amazon product listings, ensuring clear communication of key benefits and adherence to Amazon's technical specifications.

• Create engaging A+ Content modules that tell a compelling brand story, maintain a premium aesthetic, and guide customers through product narratives logically and visually.

• Design and update visually cohesive and easy-to-navigate Amazon Brand Storefronts, showcasing the full product range and supporting cross-sell/upsell opportunities.

• Apply strong layout, hierarchy, and visual storytelling principles to all creative assets to maximize customer engagement and conversion.

• Collaborate effectively with cross-functional teams, including marketing, product, and development, to achieve cohesive visual direction and project goals.

• Maintain high standards of design quality and aesthetic sensibility, ensuring all work aligns with the premium positioning of women's fashion and apparel brands.

📝 Enhancement Note: The responsibilities are expanded to explicitly include the distinct types of creative assets required for both DTC websites and Amazon platforms, emphasizing the strategic importance of visual storytelling and brand consistency across all deliverables. The collaboration aspect is highlighted as a key responsibility given the cross-functional nature of website and marketplace launches.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and design skills is paramount. A background in Graphic Design, Digital Design, Fine Arts, or a related field is beneficial.

Experience: Minimum of 2-5 years of professional experience in graphic design, with a significant focus on web design, e-commerce, and digital marketing assets. Experience designing for women's apparel, intimates, shapewear, tights, hosiery, lifestyle brands, or similar fashion-adjacent categories is crucial.

Required Skills:

• Portfolio Excellence: A comprehensive portfolio that unequivocally demonstrates a genuine understanding of premium women's fashion and apparel aesthetics is the primary filter for this role.

• Web Design Proficiency: Proven experience in web design using Figma for DTC or e-commerce sites, including the creation of landing pages and product pages.

• Adobe Creative Suite Mastery: High proficiency in Adobe Photoshop and Adobe Illustrator for asset creation and manipulation.

• Brand Aesthetic Sensibility: A strong, independent design eye with the ability to make strategic creative decisions regarding layout, visual hierarchy, and storytelling.

• Independent Work Ethic: Ability to work independently, manage multiple projects, deliver on time, and communicate clearly and proactively throughout the project lifecycle.

• Fashion-Adjacent Design Experience: Demonstrated experience designing for women's apparel, intimates, shapewear, tights, hosiery, lifestyle brands, or similar fashion-adjacent categories.

Preferred Skills:

• Amazon Marketplace Design: Prior experience designing Amazon product listings, A+ Content, or Brand Storefronts.

• DTC E-commerce Redesign: Background designing or redesigning DTC e-commerce websites for fashion or consumer brands.

• Heritage Brand Experience: Experience designing for heritage or legacy fashion brands undergoing a digital relaunch.

• Multi-Brand Portfolio Management: Experience working with consumer product portfolios or multi-brand companies, showcasing adaptability and brand differentiation skills.

• Visual Storytelling: Advanced ability to translate brand narratives and product benefits into compelling visual stories for digital platforms.

📝 Enhancement Note: The "Required Skills" section is reframed to emphasize the portfolio as the primary selection criterion, as stated in the job description. Specific design software proficiency and the ability to work independently are also highlighted. "Preferred Skills" are explicitly called out as advantageous but not mandatory, aligning with the job description's guidance. The experience level is inferred to be Mid-Level due to the specific tool and platform requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Fashion Aesthetic Focus: Prioritize web design and creative work examples specifically for women's fashion, apparel, intimates, or lifestyle brands. The quality of the fashion aesthetic and web design execution will be evaluated first.

• Web Design Case Studies: Include detailed case studies of DTC or e-commerce website designs (e.g., landing pages, product pages) that showcase your design process, problem-solving, and final outcomes.

• Amazon Asset Examples (if applicable): If you have experience, include examples of Amazon product listings, A+ Content, or Brand Storefronts to demonstrate platform familiarity.

• Brand Consistency Demonstration: Showcase examples where you've maintained a premium aesthetic and consistent brand experience across multiple digital touchpoints.

• Visual Hierarchy & Storytelling: Highlight projects where you effectively used layout, hierarchy, and visual storytelling to communicate product benefits or brand narratives.

Process Documentation:

• Design Workflow: Be prepared to articulate your design process from brief understanding, concept development, iteration, feedback incorporation, to final asset delivery.

• Tool Utilization: Demonstrate proficiency in using Figma for web design and Adobe Creative Suite (Photoshop, Illustrator) for asset creation, and how you leverage these tools efficiently.

• Platform Adaptation: If new to Amazon, articulate your approach to learning and adapting to platform-specific requirements and best practices for creative assets.

• Collaboration & Feedback: Showcase how you incorporate feedback from stakeholders and collaborate with teams to refine designs and achieve project objectives.

📝 Enhancement Note: This section is tailored to the specific requirements of a graphic design role, focusing on the visual and process-oriented aspects of a design portfolio. The emphasis is on demonstrating aesthetic sensibility for fashion, proficiency in key design tools, and the ability to create assets for both DTC and marketplace environments.

💵 Compensation & Benefits

Salary Range: As this is a freelance/contractor role with payment in USD for a Nigerian-based remote worker, a competitive hourly or project-based rate is expected. Based on industry benchmarks for experienced freelance graphic designers with specialized e-commerce and fashion experience working remotely for US-based clients, an estimated range would be $25 - $45 USD per hour. This range can vary based on the depth of Amazon-specific experience and the final negotiation of scope.

Benefits:

• Payment in USD: Bi-monthly payments on the 15th and 30th of each month, providing currency stability and predictability.

• Paid Time Off: In accordance with company policy, offering flexibility and work-life balance.

• Holiday Observance: Paid holidays as per company guidelines, ensuring recognition of public holidays.

• 100% Remote Setup: Flexibility to work from any location, promoting productivity and personal well-being.

• Consistent Ongoing Work: Freelance engagement with a diverse consumer product portfolio, offering stability and varied project experience.

Working Hours: This role requires availability during US business hours to facilitate collaboration with the client team. While the exact number of hours is not specified, it's described as a freelance engagement with consistent ongoing work, implying a significant time commitment, potentially up to 40 hours per week.

📝 Enhancement Note: Salary estimation is provided as per instructions, based on the role, location (remote worker in Nigeria paid in USD), and inferred experience level. The methodology considers typical freelance rates for specialized design skills targeting US clients. Benefits are directly extracted from the job description. Working hours are inferred to be full-time based on the description of "consistent ongoing work" and the need for US business hours availability.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the e-commerce and digital services sector, specifically focusing on providing design and creative support for consumer product brands, with a strong emphasis on fashion and apparel. They act as a bridge for companies looking to enhance their digital presence, particularly on platforms like Amazon and their own DTC websites.

Company Size: The provided data does not specify the exact size of "Hire Overseas." However, the nature of the role (freelance engagement with consistent work) suggests a structured agency or service provider model that manages a portfolio of clients and a pool of freelance talent.

Founded: Company founding date is not provided.

Team Structure:

• Freelance Talent Pool: This role is part of a larger network of freelance creative professionals managed by Hire Overseas.

• Client-Specific Teams: Designers will likely be integrated into project teams that work directly with specific client brands, collaborating with client-side marketing, e-commerce, and product teams.

• Cross-Functional Collaboration: Expect to collaborate with other creative roles (e.g., copywriters, developers, project managers) and client stakeholders to ensure cohesive brand execution.

Methodology:

• Brand-Centric Design: The core methodology revolves around deeply understanding and translating brand identity into high-quality visual assets that resonate with target audiences.

• Platform Optimization: A key approach involves tailoring creative strategies to perform optimally on specific platforms like DTC websites and Amazon, considering their unique requirements and best practices.

• Data-Informed Iteration: While not explicitly stated, successful e-commerce design often involves an iterative process informed by performance data and A/B testing to continually improve conversion rates.

• Premium Aesthetic Focus: A consistent theme is the commitment to delivering refined, elevated, and premium creative work, particularly for the women's fashion and apparel sector.

Company Website: https://jobs.workable.com/company/cvRB9R7vtuSYbz8sUcfYEC/jobs-at-hire-overseas

📝 Enhancement Note: Information on company size and founding date was not available and therefore noted as such. The description focuses on the operational model of Hire Overseas as a service provider for freelance talent and the likely collaborative structure involving client teams. The methodology section infers common practices in e-commerce design services.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Web Graphic Designer. It requires a solid foundation of design principles and practical experience, particularly in e-commerce and fashion aesthetics, but also offers opportunities to specialize further in high-demand areas like Amazon marketplace design.

Reporting Structure: As a freelance contractor, the designer will report to a Project Manager or a Creative Lead within Hire Overseas for project assignments, feedback, and administrative matters. They will also collaborate closely with client-side marketing and e-commerce teams, taking direction from client stakeholders on creative briefs and approvals.

Operations Impact: The designer's work directly impacts key business metrics such as website conversion rates, Amazon product sales performance, customer engagement, and overall brand perception. By creating visually appealing and effective creative assets, they contribute directly to revenue generation and brand equity for the client companies.

Growth Opportunities:

• Specialization in E-commerce & Marketplaces: Deepen expertise in designing for DTC websites and specifically mastering the nuances of Amazon A+ Content and Brand Storefronts, becoming a go-to expert in these areas.

• Fashion & Apparel Design Mastery: Further hone aesthetic sensibilities and strategic design approaches for the premium women's fashion industry, potentially leading to work with more high-profile heritage or luxury brands.

• Portfolio Expansion: Gain experience working across a diverse portfolio of consumer product brands, broadening design versatility and client management skills.

• Potential for Lead/Senior Roles: Consistent high performance and demonstrated leadership in design execution could open doors to more senior freelance roles, project leadership, or even full-time opportunities within Hire Overseas or client companies.

📝 Enhancement Note: This section interprets the role's position within a freelance/agency structure and highlights potential career trajectories. The "Operations Impact" focuses on the direct business value driven by design excellence in e-commerce and marketplaces. Growth opportunities are framed around skill specialization and potential advancement within the freelance ecosystem.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no physical office requirement. The work is conducted from the designer's chosen location.

Office Location(s): While the job is posted for Lagos, Nigeria, the actual work location is flexible and remote. The requirement for availability during US business hours suggests collaboration with teams primarily based in the United States.

Workspace Context:

• Self-Managed Environment: Designers are expected to establish and maintain a productive home office environment conducive to focused creative work.

• Digital Collaboration Tools: The work environment relies heavily on digital communication and collaboration tools (e.g., Slack, email, project management software, Figma, Loom) to connect with the Hire Overseas team and clients.

• Access to Technology: Requires a reliable computer, high-speed internet connection, and the necessary software (Figma, Adobe Creative Suite) to perform design tasks effectively.

• Flexible Schedule within Constraints: While 100% remote, the requirement to align with US business hours means a structured daily schedule is necessary for real-time collaboration, meetings, and timely delivery.

Work Schedule: The role demands availability during US business hours to ensure seamless communication and collaboration with US-based clients and project managers. This implies a need for a consistent daily schedule that overlaps with standard US working times (e.g., Eastern Time, Central Time, Pacific Time). The total weekly hours are likely to be around 40, as indicated by the "consistent ongoing work" description.

📝 Enhancement Note: The description clarifies the implications of a remote work setup, emphasizing self-management, reliance on digital tools, and the critical requirement to align with US business hours, which shapes the daily work schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and a portfolio link.

• Video Introduction: Record a 1-2 minute Loom video introducing yourself, highlighting one key piece of work for a premium women's fashion brand, and explaining creative decisions.

• Role-Specific Assessment (Homework): Potentially a design exercise tailored to the role, assessing practical skills and aesthetic alignment.

• Recruitment Interview: Initial screening with the Hire Overseas talent team to assess overall fit, experience, and communication.

• Executive Interview: Meeting with senior leadership at Hire Overseas to discuss role alignment, career aspirations, and company fit.

• Client Interview: Final interview with the client team (the fashion brand) to assess aesthetic match, understanding of their brand, and collaborative potential.

• Background & Reference Check: Professional reference verification.

• Job Offer: Formal offer extended to the successful candidate.

Portfolio Review Tips:

• Prioritize Fashion Aesthetic: Ensure your portfolio prominently features work for women's fashion, apparel, intimates, or lifestyle brands. Quality of aesthetic and design execution for this niche is paramount.

• Showcase Web Design Expertise: Clearly present examples of DTC website designs (landing pages, product pages) that demonstrate your Figma skills and understanding of e-commerce user experience.

• Highlight Problem-Solving: For each featured project, briefly explain the challenge, your design approach, and the outcome, emphasizing how your design solved a specific problem or achieved a goal.

• Demonstrate Brand Understanding: Select work that shows your ability to capture and translate a brand's essence into visuals effectively.

• Keep it Concise & Relevant: Curate your portfolio to include only your strongest and most relevant pieces. If submitting a link, ensure it's well-organized and easy to navigate.

Challenge Preparation:

• Loom Video Practice: Rehearse your introduction and portfolio walkthrough to be concise, engaging, and clearly articulate your creative decisions within the 1-2 minute timeframe. Focus on the "why" behind your design choices.

• Design Case Study Articulation: Be prepared to verbally walk through a design case study from your portfolio, detailing the brief, your strategic thinking, design process, and the results achieved, especially for premium fashion brands.

• Amazon Platform Familiarity: If you don't have direct Amazon experience, research Amazon's best practices for product listings, A+ Content, and Brand Storefronts. Be ready to discuss how you would approach learning and applying these standards.

• Brand Alignment: Thoroughly research the specific heritage fashion brand mentioned (if identifiable) and understand its market position, target audience, and existing visual identity. Be ready to discuss how your design style aligns.

📝 Enhancement Note: This section provides actionable advice tailored to the specific application requirements, including the unique Loom video submission and the emphasis on fashion aesthetics. It breaks down the interview process and offers concrete tips for portfolio presentation and challenge preparation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for web design, prototyping, and collaborative design workflows for DTC websites, landing pages, and site updates.

• Adobe Creative Suite:

  • Photoshop: Crucial for image editing, manipulation, creating detailed graphics, and preparing web/Amazon assets.
  • Illustrator: Used for vector graphics, logos, icons, and scalable design elements.

• Loom: Required for recording video introductions and potentially for design walkthroughs or client presentations.

Analytics & Reporting: While not a primary tool for the designer, understanding how creative assets perform is beneficial. Familiarity with analytics platforms (e.g., Google Analytics, Amazon Seller Central reports) to understand the impact of design choices on metrics like conversion rates and engagement would be advantageous.

CRM & Automation: Not directly applicable for this design role, as the focus is on creative production rather than sales or marketing automation processes.

Integration Tool: N/A for this role.

📝 Enhancement Note: This section focuses on the core design software and tools explicitly mentioned or implied by the job description, highlighting their specific applications within the role's responsibilities. The inclusion of Loom is noted as a specific requirement for the application process.

👥 Team Culture & Values

Operations Values:

• Aesthetic Excellence: A strong commitment to producing visually refined, premium, and elevated creative work that aligns with high-end fashion standards.

• Brand Integrity: Deep respect for brand identity and a dedication to translating that identity consistently and effectively across all digital touchpoints.

• User-Centric Design: Understanding the target audience (women interested in fashion) and designing experiences and assets that resonate with their preferences and needs.

• Efficiency & Timeliness: Ability to work independently, manage projects effectively, and deliver high-quality work on schedule, crucial for freelance engagements.

• Adaptability & Learning: Willingness to learn new platforms (like Amazon) and adapt design approaches to meet specific client and platform requirements.

Collaboration Style:

• Proactive Communication: Maintaining clear, consistent, and proactive communication with project managers and client stakeholders regarding project status, feedback, and potential challenges.

• Feedback Integration: Openness to receiving and constructively incorporating feedback from both the Hire Overseas team and client teams to refine designs.

• Independent Contribution: While collaborative, the role requires a high degree of autonomy, where designers are expected to drive their creative output and problem-solve independently.

• Cross-Functional Alignment: Working effectively with other team members (e.g., project managers, developers) to ensure design assets integrate seamlessly into larger projects and campaigns.

📝 Enhancement Note: This section extrapolates cultural values and collaboration styles based on the job description's emphasis on premium aesthetics, brand focus, remote work, and client service. It highlights the blend of independent contribution and collaborative teamwork expected.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Premium Fashion Aesthetics: Consistently capturing and executing the subtle nuances of premium women's fashion aesthetics across diverse digital platforms can be challenging, requiring a keen eye and deep understanding.

• Balancing DTC and Amazon Requirements: Designing assets that are both aesthetically aligned with a premium brand and technically compliant with Amazon's specific listing and A+ Content guidelines can be a complex balancing act.

• Remote Collaboration Dynamics: Ensuring effective communication, alignment, and timely feedback in a fully remote environment, especially when working across different time zones (Nigeria and US business hours).

• Managing Client Expectations: Navigating feedback and revisions from multiple stakeholders (client team and Hire Overseas) while maintaining design integrity and project timelines.

• Learning New Platforms: For designers new to Amazon, quickly mastering its specific creative requirements, image guidelines, and content modules presents a learning curve.

Learning & Development Opportunities:

• Amazon Marketplace Expertise: Gain in-depth knowledge and practical experience in designing for Amazon's ecosystem, a highly sought-after skill in e-commerce.

• E-commerce Design Strategy: Enhance understanding of conversion rate optimization (CRO) principles and how design impacts user journeys on DTC websites.

• Fashion Industry Design Trends: Stay abreast of the latest visual trends and design strategies within the premium women's fashion and apparel sector.

• Portfolio Enhancement: Build a robust portfolio with high-profile projects for a heritage fashion brand and diverse consumer products, increasing marketability.

• Remote Work Best Practices: Develop strong self-management, communication, and project management skills essential for a successful freelance career.

📝 Enhancement Note: This section identifies potential challenges inherent in the role and outlines specific learning and development opportunities that align with the job's requirements and the candidate's potential career path.

💡 Interview Preparation

Strategy Questions:

• Aesthetic Alignment: "How do you ensure your design work consistently reflects a premium women's fashion aesthetic, and can you walk us through an example from your portfolio?" (Prepare to discuss your creative process and specific choices that convey luxury/refinement.)

• Platform Adaptation: "Describe your process for designing assets for different platforms, such as a DTC website versus an Amazon product listing. How do you balance brand consistency with platform-specific requirements?" (Be ready to discuss your approach to technical constraints and user experience for each.)

• Problem-Solving Scenarios: "Imagine a client wants to increase conversion rates on their Amazon product listings. What design elements would you prioritize, and how would you visually communicate key benefits?" (Think about hierarchy, key visuals, and infographic elements.)

• Brand Storytelling: "How do you approach translating a brand's heritage or story into compelling visual content for both web and marketplace platforms?" (Prepare examples of how you've used visuals to convey narrative.)

Company & Culture Questions:

• Fit with Remote Work: "This role is 100% remote and requires availability during US business hours. How do you structure your workday to ensure productivity and effective collaboration?" (Highlight your self-management skills and time zone awareness.)

• Working with Client Brands: "Describe your experience working with fashion or apparel brands. What do you find most exciting or challenging about designing for this industry?" (Showcase passion and understanding of the fashion market.)

• Value Proposition: "Why are you interested in this specific role with Hire Overseas and our client's heritage fashion brand?" (Research the company and the brand if possible, and align your skills and career goals.)

Portfolio Presentation Strategy:

• Loom Video Focus: Keep your Loom video concise (1-2 mins). Clearly introduce yourself, select ONE piece of work that best exemplifies your premium fashion design skills, and articulate the creative decisions behind it. Focus on the "why."

• Highlight Fashion & Web Design: Ensure your portfolio link is prominent and well-organized. Prioritize examples that showcase your ability to design for women's fashion and your proficiency in Figma for web/DTC interfaces.

• Articulate Design Rationale: Be prepared to discuss the thought process behind your design choices for any piece in your portfolio, focusing on how you addressed the brief, considered the target audience, and achieved the desired aesthetic.

• Showcase Adaptability: If you have Amazon experience, highlight it. If not, demonstrate your willingness and ability to learn platform specifics quickly, perhaps by discussing a time you mastered a new tool or platform.

📝 Enhancement Note: This section offers specific, role-relevant interview questions and preparation strategies, including advice on the unique Loom video requirement and how to best present a design portfolio for this niche.

📌 Application Steps

To apply for this Web Graphic Designer position:

• Submit your updated resume and a link to your portfolio through the provided application portal.

• Portfolio Customization: Ensure your portfolio prominently features examples of web design and creative work for women's fashion, apparel, intimates, or lifestyle brands. Prioritize high-quality examples that demonstrate your understanding of premium aesthetics and your proficiency in Figma.

• Loom Video Preparation: Record a compelling 1-2 minute Loom video introducing yourself, showcasing one piece of work that best represents your ability to design for a premium women's fashion brand, and clearly explaining the creative decisions behind it. This is a mandatory step.

• Resume Optimization: Tailor your resume to highlight relevant experience in web design, e-commerce, graphic design, and any experience with fashion or apparel brands. Use keywords from the job description such as Figma, Adobe Creative Suite, DTC, Amazon, and premium fashion aesthetics.

• Company & Brand Research: If possible, research Hire Overseas and the specific heritage fashion brand mentioned to understand their market position, visual identity, and target audience. This will help you tailor your application and prepare for interviews.

• Interview Preparation: Practice articulating your design process, creative rationale, and your ability to work remotely and collaboratively. Be ready to discuss your approach to balancing brand aesthetics with platform requirements.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.