Graphic Designer - Asphalt Legends

📍 Job Overview

Job Title: Graphic Designer - Asphalt Legends

Company: Gameloft

Location: Barcelona, Catalonia, Spain

Job Type: Full-time

Category: Creative & Media / Art & Design

Date Posted: 2026-09-09

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Create high-quality marketing and outgame assets that reinforce the visual identity of our games.

• Design online advertising materials, banners, and other promotional assets for game launches and ongoing campaigns.

• Produce original graphic compositions, working with framing, perspective, color, and visual hierarchy to enhance game branding.

• Collaborate with art teams and UI designers to deliver polished final assets and provide graphic support.

📝 Enhancement Note: This role is specifically focused on graphic design for marketing and promotional materials, with a secondary function of supporting the local UI team. The emphasis is on reinforcing game visual identity and brand consistency across various external-facing assets.

📈 Primary Responsibilities

• Design and produce high-quality marketing and outgame visual assets that align with and strengthen the established visual identity of Gameloft's games, particularly the Asphalt franchise.

• Develop a wide range of online advertising materials, including banners, social media graphics, and other digital promotional assets, ensuring they are engaging and effective for target audiences.

• Create visually compelling presentations and communication materials for internal and external stakeholders, showcasing game features, marketing strategies, and brand narratives.

• Execute original graphic compositions by skillfully applying principles of framing, perspective, color theory, and visual hierarchy to achieve desired aesthetic and communication goals.

• Perform advanced photomontage, image retouching, and 2D visual effects to enhance existing imagery and create novel visual content for marketing campaigns.

• Master the use of typography, composition, and color palettes to ensure all final assets are polished, professional, and impactful.

• Utilize a graphics tablet for detailed drawing, painting, and intricate retouching tasks, contributing a hand-drawn or painterly aesthetic where appropriate.

• Adapt designs and assets to various formats and platforms (e.g., web, mobile, social media, print) while meticulously maintaining visual consistency and overall quality standards.

• Provide essential graphic design support to the local UI team, assisting with asset creation and ensuring visual coherence within game interfaces.

• Foster a collaborative working relationship with other artists and team members, proactively contributing creative ideas and solutions while comfortably taking ownership of assigned tasks.

• Contribute to brainstorming sessions and proactively suggest innovative visual ideas and graphical solutions to elevate marketing campaigns and brand presentation.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and technical proficiency, with a strong emphasis on brand consistency and marketing effectiveness. The dual role of creating external marketing assets and supporting internal UI design is a key aspect.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background or equivalent demonstrable experience in Graphic Design, Visual Arts, or a related field is expected.

Experience: 2-5 years of professional experience in graphic design, with a proven track record of creating compelling visual assets for marketing, advertising, or brand promotion. Experience within the gaming or entertainment industry is highly advantageous.

Required Skills:

• Strong graphic design fundamentals, with a deep understanding of composition, color theory, and visual production principles.

• Advanced knowledge and practical application of typography in design.

• Professional proficiency with Adobe Creative Suite, specifically Adobe Photoshop, Illustrator, and InDesign.

• Hands-on experience with Figma for design and prototyping.

• Proven skills in photomontage, intricate image retouching, and creating 2D visual effects.

• Strong drawing and digital painting capabilities, with proficiency in using a graphics tablet.

• Demonstrated ability to create original graphic compositions, including effective use of framing and camera angles.

• Exceptional attention to detail, ensuring consistent delivery of polished, high-quality work.

• Solid understanding of current visual and graphic design trends across games, film, TV, and digital media.

• Good command of the English language, both written and spoken, for effective communication within an international team.

• An online portfolio that clearly showcases strong graphic design fundamentals, creativity, and high-quality execution of visual assets. Preferred Skills:

• Experience with Substance Painter for 3D asset texturing or visual effects.

• Previous professional experience creating visual assets specifically for video games.

• Experience designing marketing or promotional assets for established entertainment brands.

• A genuine personal interest in video games and a passion for the gaming industry.

📝 Enhancement Note: The qualifications emphasize a blend of foundational design principles and specific software proficiency. The portfolio is critical, and experience in gaming or entertainment is a significant plus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated online portfolio is mandatory, demonstrating a strong grasp of graphic design fundamentals, creative problem-solving, and high-quality visual execution.

• Showcase a range of projects that highlight skills in composition, color theory, typography, and visual hierarchy across different mediums.

• Include examples of digital painting, photomontage, and image retouching to prove proficiency in these areas.

• Present assets created for marketing, advertising, or branding purposes, ideally with context on the objective and target audience.

• Demonstrate adaptability by including work across various formats and styles. Process Documentation:

• While not explicitly stated as a formal requirement for a portfolio submission, candidates are expected to articulate their design process during interviews and potentially in an art test.

• Be prepared to discuss the workflow for creating marketing assets, from initial brief and concept development to final asset delivery and iteration.

• Explain how you approach problem-solving when faced with design challenges, such as adapting a design to a new format or meeting tight deadlines.

• Demonstrate an understanding of how your graphic design work contributes to broader marketing objectives and brand strategy.

📝 Enhancement Note: The portfolio is the primary tool for assessing design capabilities. Candidates should be prepared to discuss their process and problem-solving approaches, demonstrating how they translate creative briefs into effective visual solutions.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Barcelona, Spain, the estimated annual salary range is €28,000 - €40,000. This estimate considers the cost of living in Barcelona, the specific requirements of the role, and the typical compensation for creative professionals in the gaming and tech industries in Spain.

Benefits:

• Private medical health insurance: Comprehensive healthcare coverage for employees.

• Flexible compensation with Ticket Restaurant Card: A card for meal expenses, offering flexibility in dining choices.

• Free language courses: Opportunities to improve language skills, particularly beneficial for an international team.

• Learning bootcamps and platforms (such as O’Reilly and GDC Vault): Access to professional development resources for continuous skill enhancement.

• Birthday day off: A paid day off on your birthday.

• Option to work a shortened schedule on three days: Offers increased flexibility during the work week.

• Flexible work-from-home hybrid model: Combines remote work with in-office collaboration.

• Career-development opportunities: Pathways for growth and advancement within Gameloft.

• Excellent local working conditions: High-quality office environment located centrally in Barcelona.

• Thursday afterwork beers: A casual social event for team bonding.

Working Hours: The role is full-time, typically around 40 hours per week. The hybrid model allows for flexibility, with the option to work a shortened schedule on three days of the week, in addition to the flexibility of working from home.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in Barcelona. The benefits package is comprehensive, emphasizing employee well-being, professional development, and work-life balance, with a notable hybrid work model.

🎯 Team & Company Context

🏢 Company Culture

Industry: Game Development and Publishing. Gameloft is a recognized leader in creating games for all digital platforms, operating established franchises and partnering with major rights holders. This context means a fast-paced, creative, and technically driven environment.

Company Size: Gameloft employs 3,000 people worldwide, indicating a large, established organization with structured departments and international operations. This size offers opportunities for career progression and exposure to diverse projects.

Founded: Gameloft has been a pioneer in the gaming industry for over 20 years, highlighting a history of innovation and sustained presence. This longevity suggests stability and a deep understanding of market dynamics.

Team Structure:

• The Graphic Designer will work under the supervision of the Studio Lead UI Artist, collaborating closely with the local UI and art teams.

• This structure implies a hierarchical yet collaborative environment, where direct artistic guidance is available, and cross-functional teamwork is essential.

• Collaboration extends to marketing teams and potentially other departments to ensure brand consistency across all visual outputs. Methodology:

• Gameloft emphasizes innovation and the creation of engaging gaming experiences, suggesting a methodology that values creativity, user-centric design, and iterative development.

• For this role, the methodology will involve applying established graphic design principles to meet marketing objectives, with an emphasis on visual appeal, brand reinforcement, and platform adaptation.

• Data-driven insights from game performance and marketing campaign analytics likely inform design decisions, though the primary focus for this role is creative execution.

Company Website: www.gameloft.com

📝 Enhancement Note: Gameloft's culture is rooted in gaming passion, innovation, and a global outlook. The team structure supports mentorship and collaboration, crucial for a creative role like Graphic Designer.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 2-5 years of experience. It's a hands-on creative position focused on execution and contributing to the visual output of game marketing and UI.

Reporting Structure: The Graphic Designer reports to the Studio Lead UI Artist. This indicates a direct line of reporting for artistic guidance, feedback, and performance evaluation within the art department.

Operations Impact: While not a traditional "revenue operations" role, the Graphic Designer's work has a significant impact on revenue by creating visually compelling marketing assets that drive player acquisition, engagement, and brand perception. High-quality visuals directly influence conversion rates for advertising and promotional campaigns.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of graphic design, such as motion graphics, illustration, or UI design, potentially leading to senior or specialized roles.

• Leadership Potential: With experience, could progress to a Senior Graphic Designer role, mentoring junior designers, or potentially moving into a UI Lead or Art Director position within the art department.

• Cross-Functional Movement: Opportunities to move into related creative fields within Gameloft, such as UI/UX design, concept art, or marketing art, leveraging acquired game industry knowledge.

• Industry Exposure: Contributing to internationally released games provides valuable portfolio enhancement and industry recognition, opening doors to further opportunities within the broader gaming and entertainment sectors.

📝 Enhancement Note: This role offers clear growth paths within the creative and art departments of a major game development company, with opportunities to specialize or move into leadership roles. The impact on revenue is indirect but crucial through marketing and branding.

🌐 Work Environment

Office Type: The job description mentions "Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona)" and a "Flexible work-from-home hybrid model," indicating a modern, well-equipped office environment that supports a hybrid work arrangement.

Office Location(s): The office is located in the center of Barcelona, Spain, suggesting accessibility via public transport and proximity to city amenities.

Workspace Context:

• The workspace is designed to foster collaboration, with opportunities to interact with the local UI and art teams.

• Access to necessary design tools and technology, including Adobe Creative Suite and Figma, is implied.

• The hybrid model allows for focused individual work at home, balanced with collaborative sessions and team integration at the office.

Work Schedule: The role is full-time, typically 40 hours per week, with the added benefit of a flexible hybrid model and the option for a shortened schedule on three days. This provides flexibility for personal needs while ensuring project deadlines are met.

📝 Enhancement Note: The hybrid model and central Barcelona location are key aspects of the work environment, emphasizing flexibility, work-life balance, and a collaborative yet independent work style.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Interview: An initial screening to assess basic qualifications, cultural fit, and interest in the role and Gameloft.

• Hiring Team Interview: A more in-depth discussion with the Studio Lead UI Artist and potentially other team members to evaluate technical skills, experience, and creative approach.

• Art Test: A practical assessment designed to evaluate your graphic design skills, ability to follow brand guidelines, and proficiency with required software (e.g., Photoshop, Illustrator, Figma). This might involve creating specific marketing assets or solving a design challenge.

• Final Interview: A concluding discussion, potentially with a higher-level manager, to finalize the decision and discuss any remaining questions about the role, team, or company.

Portfolio Review Tips:

• Curate for Relevance: Select your strongest pieces that directly align with the job description's requirements for marketing assets, brand reinforcement, and graphic composition. Prioritize gaming or entertainment-related work if available.

• Showcase Process: While the portfolio is visual, be prepared to discuss your design process for key projects – how you interpreted the brief, your creative iterations, and the final outcome.

• Highlight Key Skills: Ensure your portfolio clearly demonstrates proficiency in Photoshop, Illustrator, InDesign, Figma, photomontage, image retouching, and digital painting.

• Quality Over Quantity: A smaller, highly polished portfolio is better than a large, inconsistent one. Ensure all displayed work is professional and error-free.

• Context is Key: For each project, briefly explain the objective, your role, the challenges, and the solution you provided.

Challenge Preparation:

• Understand the Game: Familiarize yourself with Gameloft's games, especially the Asphalt series, to understand their visual style, branding, and target audience.

• Review Design Trends: Stay updated on current graphic design trends in the gaming and entertainment industries.

• Practice Core Skills: Rehearse creating marketing banners, social media graphics, and presentation slides within typical time constraints.

• Figma Proficiency: If you're less familiar with Figma, dedicate time to practicing its features relevant to creating marketing assets and collaborating.

• Articulate Your Process: Be ready to explain your design decisions, color choices, and typography selections clearly and concisely.

📝 Enhancement Note: The interview process includes a practical art test, making portfolio preparation and the ability to articulate design decisions crucial. Understanding Gameloft's brand and games will be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for image manipulation, photomontage, digital painting, and creating detailed visual assets.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable design elements.

• Adobe InDesign: Used for layout design, creating presentations, and potentially brochure or promotional material design.

• Figma: A key tool for collaborative design, UI elements, prototyping, and potentially adapting assets for different platforms.

Analytics & Reporting: Not directly applicable to this role, as the Graphic Designer focuses on asset creation rather than performance analysis. However, understanding how assets perform in marketing campaigns might be discussed.

CRM & Automation: Not directly applicable to this role.

Additional Tools (Nice to Have):

• Substance Painter: Useful for creating textures for 3D assets, which could be relevant if the role expands into 3D game art support.

📝 Enhancement Note: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma is a core requirement. Familiarity with Substance Painter is a plus.

👥 Team Culture & Values

Operations Values:

• Passion for Gaming: A fundamental value, as the company is built on creating and publishing games. This translates to a team that understands and is enthusiastic about the product.

• Innovation & Creativity: Gameloft has a history of pioneering in the industry, fostering an environment where new ideas and creative solutions are encouraged.

• Quality & Excellence: The emphasis on delivering "high-quality visual assets" and "polished, high-quality work" underscores a commitment to excellence in execution.

• Collaboration & Teamwork: The role requires working with multiple teams, highlighting the importance of effective communication, mutual respect, and shared goals.

• Proactivity & Initiative: Candidates are expected to be "proactive" and "comfortable taking graphical initiative," suggesting a culture that values self-starters who contribute ideas.

Collaboration Style:

• Cross-functional Integration: The Graphic Designer will work closely with UI artists, art teams, and potentially marketing departments, requiring strong communication and the ability to translate design concepts across different functions.

• Feedback Exchange: A culture of constructive feedback is implied, necessary for iterative design processes and ensuring assets meet project objectives.

• Knowledge Sharing: While not explicitly stated, working in a large, established company often encourages sharing best practices, new techniques, and industry trends within creative teams.

📝 Enhancement Note: The culture values passion for gaming, creativity, quality, and collaborative initiative. Understanding these values will be key for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring that all created assets adhere strictly to the visual identity of various games and Gameloft's overall brand guidelines across different platforms and formats.

• Adapting to Evolving Trends: Staying current with fast-changing visual and graphic design trends in the competitive gaming and digital media landscape.

• Balancing Creativity with Marketing Objectives: Creatively fulfilling design briefs while ensuring the assets effectively serve their marketing purpose (e.g., driving clicks, informing players, promoting features).

• Hybrid Work Dynamics: Effectively collaborating and maintaining strong communication with team members and stakeholders while working in a hybrid model.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in graphic design software, digital painting techniques, and potentially explore areas like motion graphics or 3D asset texturing (via Substance Painter).

• Industry Conference & Certification Participation: Access to platforms like GDC Vault and potentially other industry events can provide insights into cutting-edge design and game development trends.

• Mentorship & Leadership Development: Opportunities to learn from senior artists and potentially mentor junior designers as experience grows, paving the way for leadership roles.

📝 Enhancement Note: The challenges revolve around maintaining quality and consistency in a dynamic industry, while growth opportunities are focused on deepening creative skills and moving into more senior or specialized roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a marketing banner for a new game feature." (Focus on brief interpretation, concept development, asset creation, and final delivery).

• "How do you ensure visual consistency across different marketing assets for the same game?" (Discuss brand guidelines, asset libraries, and quality control).

• "Walk us through a challenging graphic design project and how you overcame it." (Highlight problem-solving skills, adaptability, and creative solutions).

• "How do you stay updated on current graphic design trends, especially within the gaming industry?" (Mention specific resources like industry publications, artist portfolios, and game showcases). Company & Culture Questions:

• "What interests you about Gameloft and the Asphalt franchise specifically?" (Show genuine enthusiasm for the company and its products).

• "How do you see your graphic design skills contributing to the success of a game like Asphalt Legends?" (Connect your skills to marketing impact and player engagement).

• "Describe your experience working in a hybrid environment. How do you ensure productivity and collaboration?" (Highlight your approach to remote and in-office work). Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected piece, clearly state the objective, your role, the key challenges, and the creative solution.

• Highlight Technical Proficiency: Be ready to briefly explain the software and techniques used for specific assets.

• Focus on Impact: If possible, discuss the intended impact of the assets (e.g., driving engagement, conveying information) and any results if available.

• Be Prepared for Live Design Tasks: The art test might involve a live design exercise, so practice thinking aloud and articulating your design process under pressure.

📝 Enhancement Note: Preparation should focus on demonstrating creative problem-solving, technical proficiency, understanding of marketing objectives, and cultural fit with Gameloft's passion for gaming.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on SmartRecruiters.

• Customize your resume: Highlight experience and skills directly relevant to graphic design for marketing, brand reinforcement, and proficiency in Adobe Creative Suite and Figma. Use keywords from the job description.

• Prepare your online portfolio: Ensure it is up-to-date, showcases your best work related to the job requirements, and is easily accessible. Be ready to discuss your process for key projects.

• Research Gameloft and its games: Familiarize yourself with their portfolio, particularly the Asphalt series, to understand their visual style and target audience. This will be beneficial for interviews and the art test.

• Practice articulating your design process: Be ready to explain your creative choices, problem-solving approaches, and how you meet project objectives during interviews and the art test.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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