UX Designer

📍 Job Overview

Job Title: UX Designer

Company: ASN Bank

Location: Utrecht, Netherlands

Job Type: Full time

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-09-09

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design and develop intuitive, accessible, and consistent digital user experiences across ASN Bank's channels.

• Translate user needs, technical constraints, and business objectives into actionable design solutions, including wireframes, user flows, and interactive prototypes.

• Drive user-centric decision-making by leveraging user research, data analysis, and performance metrics to inform design iterations.

• Act as a proactive advocate for UX quality, providing expert advice and taking a strong stance on design decisions to stakeholders.

• Foster collaboration within a multidisciplinary team of designers, researchers, developers, and business stakeholders to achieve shared product vision and strategic priorities.

📝 Enhancement Note: While the core role is UX Design, the emphasis on connecting user needs with business goals and driving decisions within a banking context suggests a strong alignment with Go-To-Market (GTM) operations, particularly in product adoption and customer experience optimization. The role requires not just creative design but also strategic thinking and stakeholder management, common in operations-focused GTM roles.

📈 Primary Responsibilities

• Conduct comprehensive user research to identify user pain points, needs, and behaviors, translating findings into effective design solutions.

• Develop and iterate on user flows, wireframes, and interactive prototypes, conducting user testing to refine designs before implementation.

• Own the user experience strategy for digital products, ensuring alignment with ASN Bank's overall product vision and strategic objectives.

• Create visual aids and documentation to clarify complex design challenges, facilitating shared understanding and accelerating decision-making processes among cross-functional teams.

• Champion a data-driven design approach, utilizing qualitative and quantitative insights to continuously improve user experience and drive measurable business outcomes.

• Proactively identify opportunities for UX enhancement across digital platforms, proposing innovative solutions that align with business goals and user satisfaction.

• Collaborate closely with product managers, developers, and business stakeholders to ensure seamless integration of UX designs into the development lifecycle.

• Mentor and coach junior UX designers, sharing expertise and fostering a culture of continuous learning and design excellence within the team.

• Present design concepts and research findings to stakeholders at various levels, effectively communicating the value proposition and strategic implications of proposed solutions.

📝 Enhancement Note: The emphasis on translating insights into solutions, owning strategy, and influencing stakeholders points to a requirement for strong operational execution and strategic alignment, typical of mid-level to senior operations roles. The responsibility for mentoring junior colleagues also indicates a potential leadership track within the operations function.

🎓 Skills & Qualifications

Education: HBO/WO (Bachelor's or Master's) degree, preferably in Interaction Design, Communication & Multimedia Design, or a related field.

Experience: Minimum of 4 years of demonstrated experience as a UX Designer within a multidisciplinary environment.

Required Skills:

• UX Design: Profound understanding of UX principles, methodologies, and best practices.

• Figma Proficiency: Expert-level skill in using Figma for design, prototyping, and collaboration.

• User Flow & Customer Journey Mapping: Proven ability to map and design complex user flows and customer journeys.

• Wireframing & Prototyping: Skilled in creating low-fidelity wireframes and high-fidelity interactive prototypes.

• User Research: Experience conducting qualitative and quantitative user research to gather insights.

• Data-Driven Design: Ability to leverage analytics, user feedback, and performance data to inform design decisions.

• Stakeholder Management: Strong capability to engage with, influence, and advise diverse stakeholders.

• Communication Skills: Excellent verbal and written communication for presenting ideas and collaborating effectively.

• Strategic Thinking: Ability to connect design solutions to broader organizational goals and strategic priorities.

• Problem-Solving: Aptitude for dissecting complex problems and devising effective design solutions.

Preferred Skills:

• Experience in the financial services or banking sector.

• Familiarity with agile development methodologies.

• Knowledge of accessibility standards (WCAG).

• Experience coaching or mentoring junior designers.

• Understanding of front-end development principles (HTML, CSS, JavaScript) for better collaboration with developers.

📝 Enhancement Note: The requirement for 4+ years of experience and the emphasis on stakeholder management and strategic thinking suggest this role is positioned for a mid-level professional who can operate with a degree of autonomy and strategic influence, common in operations roles that bridge design and business outcomes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 3-5 detailed case studies demonstrating your UX design process from problem identification to final solution. Each case study should highlight your role, the challenges faced, your design approach, and the measurable impact of your work.

• Process Documentation: Clearly outline your design process, including user research methodologies, ideation techniques, prototyping methods, and user testing strategies.

• System Implementation: Provide examples of how your designs have been implemented within existing systems or platforms, showcasing your understanding of technical constraints and collaboration with development teams.

• ROI Demonstration: Quantify the impact of your designs where possible, using metrics such as increased user engagement, conversion rates, task completion success, or reduced support inquiries. Focus on demonstrating business value.

Process Documentation:

• Workflow Design & Optimization: Include examples of how you've mapped and optimized user workflows to improve efficiency and user satisfaction.

• Implementation & Automation: Illustrate instances where your designs contributed to streamlined processes or automated user interactions.

• Measurement & Analysis: Present how you've used data and analytics to measure the success of your designs and identify areas for further optimization.

📝 Enhancement Note: For a UX Designer role with GTM implications, the portfolio should heavily emphasize how design choices directly contribute to business objectives like customer acquisition, retention, and operational efficiency. It's crucial to showcase the ability to translate user needs into tangible business outcomes, which is a core tenet of revenue and sales operations.

💵 Compensation & Benefits

Salary Range: €5,179.72 - €6,069.97 gross per month (based on 36 hours/week). This translates to an estimated annual gross salary of €62,156.64 - €72,839.64.

Benefits:

• Flexible Work Schedule: 36-hour work week with options for flexible scheduling (e.g., 4x9) and hybrid work arrangements.

• Financial Rewards: 8% holiday allowance and a 13th-month salary, payable at a time convenient for the employee.

• Generous Leave: 208.8 hours of leave per year (equivalent to 26 days) based on a full-time contract.

• Retirement Planning: Comprehensive collective pension scheme.

• Professional Development: Annual personal development budget of €750, which can be accumulated up to €3,000.

• Home Office Support: A €900 allowance every 5 years to refresh your home workspace.

• Commuting Benefits: NS-Business Card for public transport and a mileage allowance for cycling commuters.

Working Hours: 36 hours per week, with flexibility in scheduling, including the possibility of remote work days.

📝 Enhancement Note: The salary range provided is for a 36-hour work week. For operations roles, flexibility in working hours and a comprehensive benefits package, especially those supporting professional development and work-life balance, are often highly valued. The specific salary range is competitive for a mid-level UX Designer in the Utrecht region of the Netherlands, considering the banking industry and the provided experience level. Research indicates that similar roles in Utrecht for experienced UX Designers typically fall within this bracket, with potential variations based on specific company size, team impact, and negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Banking, Financial Services, Sustainability. ASN Bank is known for its progressive and sustainable approach, focusing on societal impact alongside financial services. This ethos influences its operations and digital product development.

Company Size: Part of a larger banking group, ASN Bank operates with a dedicated team structure, allowing for specialized focus within a robust organizational framework. This size often means a balance between established processes and agility.

Founded: ASN Bank has a history rooted in ethical and sustainable banking practices, emphasizing long-term value creation for customers, society, and the environment. This foundational principle shapes its culture and operational priorities.

Team Structure:

• Expertise Team UX: You will join a dedicated team focused on UX, working collaboratively within a larger digital product development ecosystem.

• Reporting Structure: Likely reports into a Head of UX, Digital Product Lead, or similar, with close ties to product management and development teams.

• Cross-functional Collaboration: Strong emphasis on working with designers, researchers, developers, business stakeholders, and potentially marketing and compliance teams to deliver cohesive digital experiences.

Methodology:

• Data-Driven Approach: Decisions are informed by user research, analytics, and performance data to ensure effectiveness and continuous improvement.

• Agile Development: Likely operates within an agile framework, promoting iterative design, rapid feedback loops, and close collaboration.

• User-Centric Design: Core focus on understanding and meeting user needs as the primary driver for design and product decisions.

Company Website: https://werkenbij.asnbank.nl/nl/nl

📝 Enhancement Note: The company's commitment to sustainability and societal impact is a key differentiator. For operations professionals, this means understanding how these values translate into product design, customer communication, and internal processes. It suggests a culture that values purpose-driven work and ethical considerations, which can impact decision-making and project prioritization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UX Designer. In an operations context, this means taking ownership of specific design initiatives, contributing significantly to the UX strategy, and potentially starting to mentor junior team members. It's a role that bridges individual contribution with team influence.

Reporting Structure: You will report to a manager within the UX team, likely a UX Lead or Head of UX. You will work closely with Product Owners, Scrum Masters, and development teams, indicating a collaborative and cross-functional operational environment.

Operations Impact: As a UX Designer, your impact is crucial for customer acquisition, retention, and overall customer satisfaction. Well-designed digital experiences directly influence user adoption of banking services, reduce operational friction (e.g., fewer support queries), and contribute to the bank's reputation for user-friendliness and innovation. Your work directly supports the Go-To-Market strategy by ensuring the product is usable and desirable.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas of UX, such as user research, interaction design, or accessibility.

• Leadership: Progress to a Senior UX Designer role, leading larger projects, mentoring more designers, and taking on greater strategic responsibilities.

• Cross-functional Mobility: Opportunities to move into Product Management, UX Research Lead, or even roles with a stronger focus on GTM strategy and operations, leveraging your deep understanding of user needs and product design.

• Skill Development: Utilize the annual development budget for courses, conferences, or certifications in UX, design thinking, or related operational fields.

📝 Enhancement Note: The growth path for a UX Designer in a GTM-aligned role often involves moving towards product strategy, user experience leadership, or roles that bridge user insights with business development. The "operations" aspect comes from the systematic execution of design thinking to achieve business outcomes.

🌐 Work Environment

Office Type: Hybrid work model, combining office-based collaboration with remote work flexibility. The office is located in Utrecht.

Office Location(s): Utrecht, Croeselaan 1. This central location in Utrecht offers good accessibility for commuting.

Workspace Context:

• Collaborative Environment: The office is designed to foster collaboration, with spaces for team meetings, brainstorming sessions, and focused work.

• Tools & Technology: Access to industry-standard design tools (e.g., Figma) and other relevant software and hardware to support design and research activities.

• Team Interaction: Opportunities for regular interaction with the UX team and other digital product development colleagues, fostering knowledge sharing and a strong team dynamic.

Work Schedule: A flexible 36-hour work week is offered, allowing for a good work-life balance. This flexibility is crucial for operations professionals who often need to manage project timelines alongside personal commitments.

📝 Enhancement Note: The hybrid model is standard for many operations and design roles, balancing the need for in-person collaboration on complex problem-solving with the efficiency and focus that remote work can provide. This structure supports operational agility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on CV and portfolio.

• First Interview: Typically with the hiring manager (Robin Schenk) and potentially a senior UX team member. This will assess your experience, design philosophy, and cultural fit. Be prepared to discuss your approach to user research, problem-solving, and stakeholder communication.

• Assessment: A practical exercise or case study designed to evaluate your UX skills, design thinking process, and ability to apply them to ASN Bank's context. This might involve analyzing a problem, sketching solutions, or presenting a design concept.

• Second Interview: Often with a broader group of stakeholders, including product owners, developers, or other team leads. This interview focuses on collaboration, strategic alignment, and your ability to integrate into the team.

• Final Decision: Based on all assessments and interviews.

Portfolio Review Tips:

• Prioritize Relevance: Showcase projects that best demonstrate your skills in user flows, wireframing, prototyping, and user research, especially those with quantifiable results.

• Tell a Story: For each case study, clearly articulate the problem, your process, your specific contributions, the challenges overcome, and the outcomes achieved. Use visuals to support your narrative.

• Highlight Operations Impact: Emphasize how your design decisions led to tangible business improvements (e.g., increased conversion, improved user satisfaction, reduced operational load).

• Figma Expertise: Explicitly demonstrate your proficiency with Figma, perhaps by showing interactive prototypes or complex component systems.

• Tailor to ASN Bank: If possible, subtly tailor your presentation to reflect an understanding of banking or sustainability challenges, showing you've done your research.

Challenge Preparation:

• Understand the Bank: Research ASN Bank's mission, values, target audience, and current digital offerings.

• Design Thinking Practice: Rehearse your design thinking process – empathize, define, ideate, prototype, test. Be ready to explain each step.

• Metrics Focus: Prepare to discuss how you measure UX success and how design contributes to business KPIs. Think about metrics relevant to banking (e.g., account opening completion, transaction success rates, customer support ticket reduction).

• Stakeholder Scenarios: Practice articulating design decisions and defending them to different types of stakeholders (e.g., a technically-minded developer, a business-focused product owner, a compliance officer).

📝 Enhancement Note: The interview process emphasizes practical skills and the ability to integrate into a team. For operations-minded candidates, highlighting how design processes lead to efficient execution and measurable business outcomes will be key. The assessment stage is critical for demonstrating applied UX skills in a business context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for wireframing, prototyping, and collaborative design. Expect to use its advanced features for component libraries, auto layout, and interactive prototyping.

• User Research Tools: Potentially tools like UserTesting.com, Lookback, or Maze for remote usability testing and feedback collection.

• Analytics Platforms: Tools like Google Analytics, Adobe Analytics, or specific banking analytics software for tracking user behavior and performance metrics.

• Project Management Software: Tools such as Jira, Confluence, or Asana for collaborating with development teams and managing project workflows.

Analytics & Reporting:

• Web Analytics: Google Analytics or similar for understanding website traffic, user behavior, and conversion funnels.

• User Behavior Analytics: Tools like Hotjar or FullStory for heatmaps, session recordings, and user journey analysis.

• Dashboarding Tools: Tableau, Power BI, or internal BI tools for visualizing data and reporting on UX performance to stakeholders.

CRM & Automation:

• CRM Systems: While not directly a CRM role, understanding how UX impacts CRM data (e.g., through user onboarding or self-service features) is beneficial.

• Workflow Automation: Awareness of how UX design can simplify or automate user interactions within banking processes.

• Integration Tools: Understanding that designs must integrate seamlessly with backend systems and APIs.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. For operations alignment, demonstrating familiarity with analytics platforms and how UX data informs business decisions and process improvements is crucial. Understanding how design impacts CRM and automation workflows adds significant value.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user's needs, driving all design and product decisions.

• Sustainability & Ethics: A strong focus on ethical practices and contributing positively to society and the environment, reflected in both product design and business operations.

• Collaboration: Emphasis on teamwork, open communication, and shared ownership across disciplines to achieve common goals.

• Data-Driven Decision Making: Reliance on research, data, and metrics to validate design choices and measure impact, fostering an evidence-based approach to operations.

• Continuous Improvement: A mindset geared towards iterative design, learning from feedback, and constantly seeking ways to enhance user experience and operational efficiency.

Collaboration Style:

• Cross-functional Integration: Close partnership with product management, development, research, and business stakeholders to ensure holistic product development.

• Iterative Feedback: A culture of providing and receiving constructive feedback throughout the design and development lifecycle.

• Knowledge Sharing: Encouragement of sharing insights, best practices, and learnings within the UX team and across the organization to foster collective growth and operational excellence.

📝 Enhancement Note: The emphasis on sustainability and ethics within ASN Bank's culture is a significant differentiator. Operations professionals in this environment should be prepared to integrate these values into their work, which can influence design choices, project prioritization, and stakeholder communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Constraints: Navigating the complexities of banking regulations, technical limitations, and business objectives while advocating for the user.

• Driving Change in a Traditional Industry: Influencing stakeholders and driving adoption of new UX paradigms within a historically conservative industry.

• Measuring UX Impact: Quantifying the ROI of UX initiatives, particularly in areas like sustainability and long-term customer loyalty, can be challenging.

• Keeping Pace with Evolving Technology: Continuously learning and adapting to new design tools, methodologies, and user expectations.

Learning & Development Opportunities:

• Advanced UX Techniques: Deepen skills in areas like service design, UX strategy, or inclusive design.

• Financial Services Expertise: Gain in-depth knowledge of banking operations, regulations, and customer needs.

• Leadership Development: Opportunities to mentor junior designers, lead project teams, and contribute to UX strategy.

• Industry Events: Utilize the development budget to attend UX conferences, design workshops, or sustainability-focused events.

📝 Enhancement Note: The challenges highlight areas where a strong operational mindset—focusing on process, efficiency, and measurable outcomes—can be particularly valuable. Growth opportunities are geared towards both deepening UX expertise and expanding into strategic, leadership, or business-aligned roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting stakeholder demands with user needs. How did you approach it, and what was the outcome?" (Focus on your negotiation, communication, and problem-solving process.)

• "How do you ensure your designs are accessible and inclusive, particularly in the context of financial services where diverse users have varying needs?" (Highlight your knowledge of accessibility standards and user research methods.)

• "Walk us through your process for designing a new feature or improving an existing one. How do you incorporate user research and data?" (Be ready to use a case study from your portfolio to illustrate your end-to-end process.) Company & Culture Questions:

• "What interests you about ASN Bank's mission, particularly its focus on sustainability?" (Research their sustainability reports and recent initiatives.)

• "How do you see UX design contributing to ASN Bank's overall business objectives?" (Connect UX to customer acquisition, retention, operational efficiency, and brand reputation.)

• "Describe your ideal team environment and how you collaborate with developers and product managers." (Emphasize teamwork, communication, and agile principles.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the design process, key decisions, challenges, solutions, and measurable results.

• Emphasize Process: Show how you arrived at your solutions, not just the final designs. Highlight your research, ideation, and testing phases.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs. Frame your contributions in terms of business value.

• Demo Figma: Be prepared to walk through interactive prototypes in Figma, explaining your design choices and the user experience.

• Conciseness: Be mindful of time. Focus on the most impactful aspects of your work and be ready for follow-up questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also strategic thinking, operational execution, and the ability to align design outcomes with business goals. Quantifying impact and showcasing collaboration are key for operations-minded candidates.

📌 Application Steps

To apply for this operations-aligned UX Designer position:

• Submit your application through the provided link on the ASN Bank careers portal.

• Customize Your Resume: Tailor your resume to highlight experience in UX design, user research, prototyping, and stakeholder management. Use keywords from the job description, such as "Figma," "user flows," "data-driven," and "strategic thinking." Quantify achievements where possible (e.g., "Improved conversion rate by X% through redesign of Y").

• Curate Your Portfolio: Select 3-5 of your strongest UX case studies that best demonstrate your process, problem-solving skills, and impact. Ensure they highlight your proficiency with Figma and how your designs contributed to business objectives.

• Prepare Your Narrative: Practice walking through your portfolio and discussing your design process, challenges, and outcomes. Be ready to articulate how your UX expertise supports business goals and customer experience within a financial services context.

• Research ASN Bank: Thoroughly understand ASN Bank's mission, values, sustainability focus, and target audience. Prepare to discuss how your design philosophy aligns with their ethos.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.