Web designer F/H

📍 Job Overview

Job Title: Web Designer F/H

Company: COVEA (MAAF)

Location: Rue de la Treille, 79180 Chauray, Nouvelle-Aquitaine, France

Job Type: Temps complet (Full-time)

Category: Marketing Operations / Digital Design

Date Posted: 2026-06-10

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role focuses on translating marketing strategies into compelling visual assets for direct marketing and multi-channel campaigns within the insurance sector.

• The Web Designer will be instrumental in creating and integrating all graphic elements, ensuring brand consistency across diverse digital and print touchpoints.

• A key aspect involves contributing to the user experience and design system, enhancing the visual appeal and usability of online communications.

• The position requires a blend of creative design skills, technical proficiency in design tools, and an understanding of digital accessibility and email deliverability best practices.

📝 Enhancement Note: While the title is "Web Designer," the responsibilities clearly indicate a broader scope encompassing graphic design for marketing operations, including email, print, and motion graphics. The role is situated within the "Contenus Marketing" team, suggesting a focus on campaign execution rather than pure website development. The mention of "marketing direct" and "campagnes multicanales" firmly places this within a GTM (Go-To-Market) or Marketing Operations context.

📈 Primary Responsibilities

• Design and create a wide range of print and digital marketing materials, including emails, direct mail pieces, posters, web visuals, videos, and motion graphics.

• Develop original illustrations and ensure all creative output strictly adheres to the MAAF brand guidelines and legal constraints.

• Design web pages and landing pages, with technical integration handled by the Digital Marketing team.

• Integrate content into the company's Email Builder (Dartagnan), ensuring the accessibility and visual quality of all produced content.

• Guarantee the visual quality and deliverability of emails through meticulous production and template creation.

• Create standardized templates for various content types such as emails, articles, newsletters, landing pages, and print materials.

• Act as a guardian of the MAAF graphic charter, ensuring consistent application across all communications.

• Contribute to the Brand Center, collaborating with UX and Brand teams to maintain a cohesive brand identity.

• Participate in improving user experience by providing input on ergonomics, screen flow, navigation, and template design.

• Engage in project teams and creative workshops, acting as a proactive contributor and proposing innovative interfaces and formats.

• Uphold best practices in graphic design and user interface standards.

📝 Enhancement Note: The responsibilities heavily emphasize the creation and integration of marketing collateral for campaigns, which is a core function within Marketing Operations and GTM. The mention of "Email Builder (Dartagnan)" and "landing pages" points to specific campaign execution tools and strategies. The collaboration with "UX and Marque" teams and the contribution to the "brand center" highlight the strategic importance of this role in maintaining brand integrity within marketing initiatives.

🎓 Skills & Qualifications

Education:

• Bachelor's degree or equivalent in Web Design, Graphic Design, or a related field. (Implicit from "Formation en Web Design") Experience:

• Minimum of 5 years of confirmed experience as a Web Designer, preferably within a large corporate environment or an agency.

• Demonstrated experience in creating illustrations, GIFs, and animations.

• Proven ability to produce occasional print materials.

• Experience in iconographic research (e.g., Adobe Stock) and photo retouching/image management.

• Experience in video creation and motion design.

• Familiarity with contributing to and managing a photo library (indexing, administration).

• Basic understanding of HTML is required; mastery is a plus.

• Proficiency in using AI tools for design and prompt engineering.

• Understanding of digital accessibility standards and email deliverability principles. Required Tools & Software Proficiency:

• Figma: Essential for mock-up design and contribution to the design system.

• Adobe Creative Suite: Proficiency required in:

  • Adobe XD

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

  • Adobe After Effects Preferred Skills:

• Familiarity with an email builder tool, specifically Dartagnan.

• Experience with UI/UX design principles and contributing to design systems. Personal Qualities:

• Creativity and a strong sense of graphic design.

• Curiosity for digital tools and evolving digital usage.

• Team player with excellent communication skills.

• Proactive and able to suggest new ideas.

• Rigor, organization, and autonomy in work.

• Strong analytical and synthesis skills.

📝 Enhancement Note: The technical requirements are very specific, highlighting Figma and the Adobe Creative Suite as core tools. The mention of HTML notions and IA (Artificial Intelligence) for prompt engineering indicates a forward-looking approach to design processes. The emphasis on "delivrabilité" (deliverability) and "accessibilité numérique" (digital accessibility) are crucial for marketing operations, especially for email campaigns. The 5+ years of experience requirement suggests this is not an entry-level role but one requiring seasoned professionals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating a minimum of 5 years of professional design work, with a focus on direct marketing and multi-channel campaign assets.

• Include examples of original illustrations, animations (GIFs), and motion graphics projects.

• Present case studies of designed email campaigns, highlighting design choices, creative execution, and any measurable impact on engagement or deliverability.

• Feature examples of web page or landing page mock-ups designed for marketing initiatives.

• Demonstrate experience in creating and applying graphic charters and contributing to design systems.

• Provide examples of any print collateral designed for marketing campaigns. Process Documentation:

• Be prepared to discuss your design process from brief to final asset delivery, including how you manage feedback loops and revisions.

• Explain your approach to ensuring digital accessibility and email deliverability within your design workflow.

• Detail how you ensure brand consistency and adhere to graphic charters across various campaign materials.

• Describe your experience in creating reusable design templates and contributing to design systems.

📝 Enhancement Note: For a design-focused role within marketing operations, a strong portfolio is paramount. The emphasis should be on practical application in campaign settings, demonstrating not just aesthetic skill but also an understanding of the technical and strategic requirements of digital marketing assets, particularly emails. The inclusion of motion graphics and AI tools suggests a need for candidates to showcase adaptability and modern skillsets.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for experienced Web Designers (5-10 years) in France, specifically in the Nouvelle-Aquitaine region, the estimated gross annual salary range is between €38,000 and €50,000. This range accounts for the "Cadre" (managerial/executive) status and the specific responsibilities outlined.

• Methodology: This estimate is derived from salary data aggregators for similar roles in France, adjusted for regional cost of living and the specified experience level (5-10 years). The "Classe 5" and "CCN Assurance" classifications suggest a structured pay scale within the insurance industry, likely placing this role within a mid-to-senior level compensation bracket.

Benefits:

• Health Insurance: Comprehensive health coverage ("Mutuelle") as is standard for Cadre positions in France.

• Retirement Plan: Contribution to a supplementary retirement savings plan.

• Paid Time Off: Generous vacation days ("Congés payés") and potentially additional days off ("RTT" - Réduction du Temps de Travail) for Cadre employees.

• Employee Benefits Program: Access to various discounts and benefits offered by COVEA group.

• Professional Development: Opportunities for training and skill enhancement, including access to new design tools and techniques.

• Company-Sponsored Events: Participation in team-building activities and company events.

Working Hours:

• Full-time, likely based on a 35-hour work week standard in France, but for Cadre positions, this can often translate to a more flexible or results-oriented approach, potentially averaging around 40 hours per week with RTT to compensate. Specific working hours are typically defined by company policy and team needs.

📝 Enhancement Note: The job listing indicates "Temps complet" (Full-time) and "Cadre" status. For Cadre roles in France, especially within the insurance sector ("CCN Assurance"), a structured benefits package is expected. Salary estimation requires considering the region, experience, and classification. The "Classe 5" designation is a key indicator for pay scale within the insurance collective agreement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance and Mutualism (Financial Services). COVEA is a major mutualist insurance group in France, operating under brands like MAAF, MMA, and GMF. This industry is characterized by a focus on customer trust, long-term relationships, and financial stability.

Company Size: COVEA is a large enterprise, employing over 24,000 people. This implies a structured corporate environment with established processes, robust IT infrastructure, and opportunities for specialization.

Founded: COVEA was formed through various mergers and consolidations, with its main constituent brands having long histories (e.g., MAAF founded in 1946). This heritage often translates into a culture that values stability, customer loyalty, and employee longevity, while also embracing modernization.

Team Structure:

• The Web Designer will join the "Contenus Marketing" (Marketing Content) team, which is part of the broader Marketing department.

• This team likely consists of approximately ten project managers specializing in content.

• The Web Designer will report to the "Responsable Contenus Marketing" (Marketing Content Manager).

• Collaboration will be frequent with the Digital Marketing team for technical integration, and potentially with UX and Brand teams for design system and brand consistency. Methodology:

• Data-Driven Content: Marketing operations within large companies like COVEA are increasingly data-driven, utilizing analytics to inform content creation and campaign performance.

• Agile/Iterative Processes: While not explicitly stated, modern marketing teams often adopt agile methodologies for campaign execution, involving iterative design and feedback cycles.

• Process Optimization: A focus on efficiency and automation is common in operations roles, aiming to streamline content production and campaign deployment.

• Brand Governance: Strong emphasis on maintaining brand consistency and adhering to graphic charters is a hallmark of established corporate marketing.

Company Website: https://www.covea.fr/ (General group), https://www.maaf.fr/ (Brand specific)

📝 Enhancement Note: Understanding COVEA's mutualist and customer-centric values is key. The company's size suggests established processes and a structured approach to marketing operations. The "Contenus Marketing" team's composition implies a collaborative environment focused on campaign execution rather than pure product development.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Web Designer within a Marketing Operations context. It requires significant technical design skills and a minimum of 5 years of experience, indicating a professional capable of independent work and contributing to strategic design initiatives. The "Cadre" status further elevates its standing within the organizational hierarchy.

Reporting Structure: The Web Designer reports directly to the Marketing Content Manager. This provides a clear line of communication and management, facilitating project alignment and performance feedback. The role also implies close collaboration with the Digital Marketing team and potentially UX/Brand teams.

Operations Impact: The Web Designer's work directly impacts MAAF's customer engagement and brand perception. By creating compelling and consistent visual assets for direct marketing and multi-channel campaigns, this role contributes to:

• Lead Generation & Conversion: Well-designed emails and landing pages can significantly improve conversion rates for marketing campaigns.

• Brand Loyalty & Trust: Consistent application of brand guidelines and high-quality visuals reinforce customer trust and brand loyalty.

• Customer Experience: User-friendly and visually appealing digital content enhances the overall customer experience.

• Marketing Efficiency: Creating reusable templates and contributing to a design system streamlines future content production, improving operational efficiency.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion design, video production, or advanced email builder techniques.

• Leadership: Transition into a lead designer role, mentoring junior designers or taking ownership of larger design projects.

• Cross-Functional Moves: Develop skills in UX/UI design or transition into a broader marketing project management role, leveraging campaign execution experience.

• Advanced Tools & AI: Become an expert in leveraging AI tools for design optimization and workflow automation.

• Strategic Design Input: Contribute more significantly to the evolution of MAAF's design system and brand identity guidelines.

📝 Enhancement Note: The role offers a clear path for growth within marketing operations and design. The emphasis on "Cadre" status and a structured team suggests potential for advancement into more senior or specialized design/management roles within the COVEA group.

🌐 Work Environment

Office Type: The role is listed as "On-site," implying a traditional office-based work environment at the specified Chauray location. This setting typically fosters direct collaboration and team cohesion.

Office Location(s): Rue de la Treille, 79180 Chauray, Nouvelle-Aquitaine, France. This specific location suggests a regional operational hub for COVEA/MAAF.

Workspace Context:

• Collaborative Environment: As part of a team of ~10 project managers and with frequent interaction with other departments, the workspace is likely designed to encourage collaboration through shared spaces, meeting rooms, and open-plan areas.

• Technology Access: The role requires proficiency in advanced design software, indicating that the company provides up-to-date hardware and software licenses for tools like Figma and the Adobe Creative Suite. Access to internal systems like the Email Builder (Dartagnan) is also expected.

• Team Interaction: Opportunities for direct, in-person interaction with colleagues, managers, and stakeholders, facilitating quick communication, brainstorming, and feedback.

Work Schedule:

• Full-time, on-site. While standard French working hours apply (likely ~35-40 hours/week), the "Cadre" status may offer some flexibility in managing one's schedule, provided project deadlines and team availability are met. The focus is on delivering high-quality creative assets for ongoing marketing campaigns.

📝 Enhancement Note: The "On-site" requirement is crucial, indicating a preference for in-person collaboration and team integration, which is common for creative roles where spontaneous brainstorming and direct feedback are valuable.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess technical skills, experience, and alignment with the role's requirements.

• Technical Interview/Portfolio Review: A dedicated session, possibly with the Marketing Content Manager and/or a senior designer, to thoroughly review your portfolio. Be prepared to walk through your projects, explaining your design process, creative choices, problem-solving approaches, and the impact of your work.

• Behavioral/Situational Interview: Questions assessing your soft skills, team collaboration abilities, creativity, problem-solving approach, and how you handle feedback and pressure. Expect questions related to working within a large corporate structure and adhering to brand guidelines.

• Team/Manager Interview: A final interview to assess cultural fit, discuss team dynamics, and confirm alignment with the department's objectives.

Portfolio Review Tips:

• Curate Selectively: Choose 5-7 of your strongest projects that best represent the skills and experience required for this role (email design, motion graphics, illustration, landing pages).

• Highlight Campaign Impact: For each project, clearly articulate the objective, your role, the design process, the tools used, and any measurable results or positive outcomes (e.g., improved engagement, brand consistency).

• Showcase Tool Proficiency: Be ready to discuss your expertise with Figma, Adobe Creative Suite, and any experience with email builders or AI design tools.

• Explain Your Process: Detail your workflow from brief to delivery, including how you approach client feedback, revisions, and collaboration.

• Brand Adherence: Demonstrate your understanding of brand guidelines and how you apply them effectively.

• Accessibility & Deliverability: If possible, include examples or discuss how you considered digital accessibility and email deliverability in your designs.

Challenge Preparation:

• Design Challenge: You may be given a short design task or a case study to complete, either during the interview process or as a take-home assignment. This could involve designing a mock-up for an email campaign, creating a short animation, or proposing design improvements for a specific communication.

• Preparation: Practice creating assets quickly and efficiently. Focus on clear communication of your design rationale. Be ready to explain how your proposed solution meets the brief's objectives and adheres to brand standards.

📝 Enhancement Note: The interview process will likely heavily weigh the portfolio. Candidates should prepare to articulate their design process, demonstrate technical proficiency, and show how their work aligns with marketing objectives and brand integrity, especially for campaign-specific assets.

🛠 Tools & Technology Stack

Primary Design Software:

• Figma: Core tool for mock-ups, wireframes, and design system contributions. Expect to demonstrate advanced proficiency.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For print layout and potentially more complex document design.
  • Photoshop: For image editing, retouching, and creating web assets.
  • After Effects: For motion graphics, animations, and video editing.
  • Adobe XD: While Figma is highlighted, XD is also listed, suggesting potential use or familiarity.

Content Integration & Marketing Tools:

• Email Builder (Dartagnan): Specific tool for integrating and deploying email campaigns. Familiarity is a plus, but learning it is expected.

• AI Tools: Proficiency in using AI tools for design, image generation, or prompt engineering is required.

Web Technologies (Basic Knowledge):

• HTML: Basic notions are required, with mastery being an advantage. This indicates an understanding of how designs translate to web environments.

Asset Management & Collaboration:

• Brand Center: Used for brand guidelines and assets; contribution expected.

• Adobe Stock: Likely used for iconographic research.

📝 Enhancement Note: The technology stack is heavily skewed towards design and content creation tools. Proficiency in Figma and the Adobe suite is non-negotiable. Familiarity with email marketing platforms and AI tools demonstrates a modern approach to design operations.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: MAAF's core value of "La Préférence Client" (Customer Preference) permeates all operations. Designs should aim to enhance customer experience and build trust.

• Simplicity & Accessibility: Reflecting MAAF's values of simplicity and accessibility in all visual communications. This includes both user interface simplicity and digital accessibility compliance.

• Collaboration & Teamwork: Working effectively within the "Contenus Marketing" team and collaborating with other departments is essential.

• Creativity & Innovation: Encouraging new ideas and proposing innovative solutions for visual communication and user experience.

• Rigor & Quality: Maintaining high standards of graphic quality, technical execution, and adherence to brand guidelines.

Collaboration Style:

• Cross-functional Integration: Actively working with project managers, digital marketers, and brand/UX teams to ensure seamless campaign execution and brand consistency.

• Feedback Exchange: Openness to constructive criticism and providing thoughtful feedback to colleagues to improve collective output.

• Knowledge Sharing: Contributing to the team's collective knowledge base, especially regarding new design tools, techniques, and best practices.

• Proactive Communication: Keeping stakeholders informed about project progress, potential challenges, and proposed solutions.

📝 Enhancement Note: The company culture emphasizes customer focus, simplicity, and brand adherence, which are critical for marketing operations roles. The collaborative environment suggests that strong interpersonal skills are as important as technical design abilities.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Working within strict brand guidelines and legal requirements while still producing innovative and engaging designs.

• Technical Integration Understanding: Ensuring designs are technically feasible and optimized for various platforms, especially email, which has unique deliverability and rendering constraints.

• Rapid Campaign Cycles: Adapting to fast-paced marketing campaign schedules, requiring efficient workflow management and quick turnaround times.

• Evolving Digital Landscape: Staying current with new design trends, tools (especially AI), and digital marketing best practices.

• Cross-Departmental Alignment: Effectively communicating design rationale and ensuring buy-in from stakeholders with diverse perspectives.

Learning & Development Opportunities:

• Advanced Tool Training: Deepen expertise in Figma, After Effects, and AI-powered design tools.

• Digital Accessibility Certification: Pursue certifications in web accessibility to become a subject matter expert.

• Email Marketing Best Practices: Gain deeper knowledge of email design, deliverability, and A/B testing strategies.

• Motion Graphics & Video: Develop advanced skills in creating engaging animated content for marketing campaigns.

• Design System Contribution: Become a key contributor to MAAF's evolving design system, influencing future brand experiences.

• Industry Conferences: Attend relevant design and marketing technology conferences (e.g., Adobe MAX, industry-specific marketing ops events).

📝 Enhancement Note: The challenges are typical for design roles in large, regulated industries. The growth opportunities are geared towards specialization in modern digital design and marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign from brief to deployment, focusing on how you ensure brand consistency, engagement, and deliverability."

• "How do you approach creating motion graphics or animations for marketing purposes, and what tools do you prefer?"

• "Walk me through a project where you had to balance creative freedom with strict brand guidelines or legal constraints."

• "How do you incorporate AI tools into your design workflow, and what are your thoughts on their future impact on web design?" Company & Culture Questions:

• "What do you know about MAAF's brand identity and its values of simplicity and customer preference?"

• "How would you contribute to a design system and ensure consistent application of brand elements across different marketing channels?"

• "Describe your experience working in a team environment and collaborating with non-designers, such as project managers or digital marketers."

• "How do you stay updated on the latest design trends and digital marketing best practices?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by demonstrating key skills (e.g., Email Design, Motion Graphics, Illustration). For each project, clearly state the objective, your role, the challenge, your solution, the tools used, and the outcome.

• Storytelling: Frame your projects as mini case studies. Explain the "why" behind your design decisions, not just the "what."

• Tool Demonstration: Be ready to discuss your proficiency with Figma and the Adobe suite. If possible, have a live demo or interactive elements ready.

• Focus on Impact: Quantify results where possible (e.g., "This design contributed to a X% increase in click-through rates"). If quantitative data isn't available, focus on qualitative benefits like improved brand perception or user experience.

• Tailor to the Role: Emphasize projects that align with direct marketing, multi-channel campaigns, email design, and motion graphics.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical design skills, strategic thinking related to marketing campaigns, and an understanding of corporate brand environments. The portfolio is the central piece of evidence.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio prominently features examples of email campaign designs, landing page mock-ups, motion graphics, and illustrations. Tailor your presentation to highlight your experience with the specified tools (Figma, Adobe Creative Suite) and your understanding of digital accessibility and brand consistency.

• Resume Optimization: Update your resume to clearly list your years of experience, specific design skills (Figma, Adobe CC, HTML notions, AI tools), and experience with marketing collateral creation. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, explaining your project rationale, and discussing your experience with collaboration and feedback. Prepare to present your portfolio effectively, focusing on case studies that demonstrate your impact.

• Company Research: Familiarize yourself with MAAF's brand identity, values (simplicity, customer preference), and recent marketing campaigns to demonstrate your understanding of their market positioning and communication style. Research COVEA as a group to understand its broader mission and scale.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.