Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Frank Liquor Company Inc. (Frank Beverage Group)

Location: Middleton, Wisconsin, United States

Job Type: Full-Time

Category: Marketing Operations / Creative Services

Date Posted: July 28, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design, develop, and produce high-quality signage and marketing collateral for liquor and beer customers, directly supporting sales and marketing initiatives.

• Utilize graphic design software and large-format printing equipment to translate supplier and customer requests into visually appealing and effective signage.

• Manage the entire signage production lifecycle, from initial concept and proofing to printing, finishing, and archiving, ensuring brand consistency and accuracy.

• Collaborate closely with sales teams, customers, and supervisors to gather requirements, present designs, and implement feedback, driving customer satisfaction and sales enablement.

• Maintain a comprehensive archive of design assets, logos, and past projects to ensure efficient retrieval and reuse, contributing to streamlined operations.

📝 Enhancement Note: While the primary title is "Graphic Designer," the responsibilities clearly indicate a role within a broader operational context, focusing on producing materials that directly support sales and marketing efforts. This role is crucial for GTM (Go-To-Market) execution by providing essential visual assets. The emphasis on "signage for liquor and beer customers" and the mention of "supplier websites to utilize graphics logos, images and templates" point to a specialized function within marketing operations or creative services that supports the beverage distribution industry.

📈 Primary Responsibilities

• Conceptualize and create original graphic designs, including logos, layouts, and sample signage, based on supplier brand guidelines and specific customer requirements.

• Access and leverage supplier-provided graphics, logos, images, and templates from their respective websites to ensure brand accuracy and compliance for requested signage.

• Prepare and present design proofs to customers, sales representatives, and supervisors, incorporating feedback and making necessary revisions to meet objectives.

• Determine the most suitable materials for signage based on intended use, display location, and desired longevity, considering factors like durability and environmental conditions.

• Operate and maintain large-format printers, digital presses, and finishing equipment (e.g., laminators) to produce high-quality signage and marketing materials.

• Maintain an organized archive of images, photos, and completed projects for easy retrieval and future reference, ensuring efficient asset management.

• Learn and maintain a comprehensive understanding of the company's product portfolio to better inform design decisions and marketing collateral creation.

• Ensure all signage produced adheres to company standards and industry best practices for visual communication and brand representation.

📝 Enhancement Note: The responsibilities clearly outline a hands-on production role. The emphasis on "preparing proofs," "discussing them with customers," and "making necessary changes" highlights a critical communication and feedback loop, essential for operations roles that bridge creative output with commercial needs. The need to understand "product portfolio" and "supplier websites" points to an operational requirement for product knowledge integration.

🎓 Skills & Qualifications

Education:

• High School Diploma or equivalent (G.E.D.) required.

• Associate's or Bachelor's degree in Graphic Design or a related field is preferred. Experience:

• Minimum of 2 years of professional graphic design experience, with a preference for experience in producing signage or large-format printed materials. Required Skills:

• Graphic Design Software Proficiency: Advanced skills in CorelDRAW is essential, as specified.

• Large Format Printing: Familiarity and experience operating large-format printers.

• Digital Press Operation: Understanding of digital press capabilities and operation.

• Finishing Equipment: Experience with laminators and other sign finishing equipment.

• Production Basics: Solid understanding of sign production processes and techniques.

• Proofing & Revision Management: Ability to create proofs and effectively manage revisions based on feedback.

• Attention to Detail: Meticulous focus on accuracy in design, spelling, and production.

• Organization: Strong organizational skills for managing assets, projects, and workflow.

• Communication Skills: Effective oral and written communication for client and internal stakeholder interaction.

• Time Management: Ability to prioritize tasks, manage workflow, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience with additional graphic design software suites (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign).

• Knowledge of various signage materials and their applications.

• Experience within the beverage distribution or consumer goods industry.

• Understanding of marketing collateral development beyond signage.

📝 Enhancement Note: The explicit mention of "Corel" as a required software points to a specific technical requirement. The "2 Years Graphics experience preferred" aligns with an intermediate-level role requiring practical, hands-on experience rather than entry-level or senior strategic design. The skills listed are directly applicable to operations roles focused on material production and GTM support.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Signage Design Examples: Showcase a range of signage projects, demonstrating versatility in design, material application, and effective communication of information (e.g., promotional signs, brand displays, informational signage).

• Brand Integration: Include examples where you successfully integrated existing brand logos, graphics, and templates (from suppliers or clients) into new designs while maintaining brand integrity.

• Production Workflow Documentation: If possible, include a brief case study or description of your process for taking a sign request from concept to final product, highlighting efficiency and quality control.

• Problem-Solving in Design: Demonstrate examples where you had to overcome design challenges, such as limited space, specific material constraints, or complex information requirements, and how you arrived at a solution.

Process Documentation:

• Workflow Design: Ability to document the steps involved in creating and producing signage, from initial request to final delivery.

• Revision Tracking: Experience in managing and documenting design revisions and incorporating feedback systematically.

• Asset Management: Practices for organizing and archiving design files, images, and templates for future use.

• Quality Control: Demonstrated steps taken to ensure the accuracy and quality of printed materials before distribution.

📝 Enhancement Note: For a role focused on production and design collateral, a portfolio is crucial. The emphasis here is on practical application, process, and problem-solving within the scope of signage creation, which directly relates to the operational output of the marketing and sales departments.

💵 Compensation & Benefits

Salary Range:

• Based on the experience level (2-5 years), location (Middleton, WI), and the specialized nature of the role (graphic design with large-format printing), a competitive salary range for a Graphic Designer in this region would typically fall between $45,000 - $65,000 per year. Benefits:

• Comprehensive Health Coverage: Includes Health Insurance and Dental Insurance.

• Retirement Planning: 401k Savings Plan to support long-term financial goals.

• Income Protection: Company-paid Life Insurance, Short Term Disability Insurance, and Long Term Disability Insurance for employee security.

• Financial Flexibility: Flexible Spending Benefits to assist with healthcare or dependent care expenses.

• Work-Life Balance: Paid Time-Off (PTO) for vacation, personal days, and sick leave.

• Positive Work Environment: Described as a "great work and social environment."

• Additional Benefits: "And more!" indicates potential for other perks not explicitly listed.

Working Hours:

• The role is Full-Time, with an expected work schedule of approximately 40 hours per week. The on-site nature suggests standard business hours, likely Monday to Friday, with potential for flexibility depending on project deadlines.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for Graphic Designers with 2-5 years of experience in the Middleton, WI area, considering the specific technical skills (Corel, large-format printing) required. Benefits are explicitly listed and are robust, reflecting a company that values employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage Distribution (Beer, Wine, and Spirits). Frank Beverage Group is a significant player in this sector, emphasizing quality and customer relationships.

Company Size: Frank Beverage Group is part of a larger entity, suggesting a moderately sized to large organization with established processes and a stable market presence. The "Family of Companies" structure implies a robust operational framework.

Founded: The company's founding date is not specified, but its description as "family-owned and operated" and having a "classic yet transformational brand" suggests a long-standing history with a commitment to enduring values.

Team Structure:

• The Graphic Designer will be part of a team focused on marketing and sales support, likely within a larger Marketing or Operations department.

• Reporting structure is to a supervisor or manager overseeing creative services or sign shop operations.

• Cross-functional collaboration is key, involving close interaction with sales teams, marketing personnel, and potentially production staff in other departments. Methodology:

• Data-Informed Design: While not explicitly stated, the need to use "supplier provided templates" and create "sample layouts based on supplier and customer requests" implies a data-driven approach to design, adhering to brand standards and market trends.

• Workflow Optimization: The role requires efficient production processes to meet customer and sales demands, suggesting a focus on streamlined workflow design and execution.

• Customer-Centric Approach: Designs are created with specific customer needs and display environments in mind, highlighting a focus on delivering value to external stakeholders.

Company Website: Frank Beverage Group (implied by "Frank Liquor Company Inc." and "Frank Beverage Group" usage) - Information can likely be found at frankbeveragegroup.com.

📝 Enhancement Note: The company's industry is critical. Operating in beverage distribution means dealing with fast-paced sales cycles, promotional demands, and distinct branding requirements for various products. The "family-owned" aspect often implies a culture that values loyalty, long-term relationships, and a strong work ethic.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer. It requires practical application of design skills and production knowledge, contributing directly to the operational execution of marketing and sales strategies. The focus is on producing tangible assets rather than high-level strategic planning.

Reporting Structure: The Graphic Designer will report to a supervisor or manager, likely within a dedicated Sign Shop, Marketing, or Operations department. This implies a structured reporting line where performance is assessed based on output quality, efficiency, and adherence to deadlines and brand guidelines.

Operations Impact: This role directly impacts revenue by creating compelling signage that drives sales for specific products and promotions. Effective signage can influence purchasing decisions at the point of sale, improve brand visibility, and support the sales team's efforts in the field. Efficient production processes minimize costs and ensure timely delivery of critical marketing materials.

Growth Opportunities:

• Specialization: Develop deep expertise in large-format printing, signage production, and specific design software like Corel.

• Broader Creative Skills: Potentially expand into other areas of marketing collateral design, digital design, or even brand management support.

• Team Lead/Supervisor: With significant experience and demonstrated leadership, there could be opportunities to move into a supervisory role within the sign shop or creative team.

• Industry Expertise: Become a subject matter expert in the visual marketing needs of the beverage distribution industry.

📝 Enhancement Note: The growth path for a Graphic Designer in an operations-focused role often involves deepening technical skills, improving production efficiency, and potentially moving into team leadership or project management within the creative services function.

🌐 Work Environment

Office Type: The role is on-site, within a facility that houses operations for a beverage distributor. This likely means working in a professional office setting, potentially adjacent to or integrated with production areas (sign shop, printing equipment).

Office Location(s): The specific office is located at 2115 Pleasant View Rd, Middleton, WI 53562. This is a dedicated operational hub.

Workspace Context:

• Collaborative Environment: Expect to work closely with sales and marketing teams, requiring clear communication and collaboration to understand project requirements and deliver effective designs.

• Access to Tools: The workspace will be equipped with necessary design software (Corel), large-format printers, laminators, and other production equipment.

• Team Interaction: Opportunities for daily interaction with colleagues in design, sales, and potentially other operational departments, fostering a team-oriented atmosphere.

Work Schedule:

• Standard full-time hours, approximately 40 hours per week. Given the nature of supporting sales and distribution, there may be periods requiring extended hours to meet urgent promotional deadlines or client requests. The on-site requirement emphasizes a commitment to being physically present for production and team collaboration.

📝 Enhancement Note: The on-site requirement is significant. It implies a hands-on role where access to specialized printing equipment and direct collaboration with sales/marketing teams are paramount. The work environment is likely dynamic, catering to the fast-paced nature of the beverage industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and design style against the job requirements.

• Technical Assessment/Skills Test: Potentially a practical exercise or a demonstration of proficiency in CorelDRAW and other relevant software/equipment. This ensures you can perform the core duties.

• Interview(s): Discussions with the hiring manager and potentially team members to evaluate your technical skills, problem-solving abilities, communication style, and cultural fit. Expect questions about your design process, experience with similar projects, and how you handle feedback.

• Portfolio Review: A dedicated session where you will walk through your portfolio, explaining your design choices, process, and the impact of your work, particularly for signage and marketing collateral.

Portfolio Review Tips:

• Curate Relevant Work: Focus on examples of signage, point-of-sale materials, and any other production-focused design projects. If you have experience with large-format printing, highlight that.

• Showcase Corel Proficiency: If possible, include projects created primarily in CorelDRAW, or be prepared to discuss your extensive experience with it.

• Explain Your Process: For each piece, describe the objective, your design approach, any challenges you faced (e.g., material limitations, brand guidelines), and how you resolved them.

• Quantify Impact: Where possible, mention the outcome of your designs – e.g., "This sign was part of a promotion that increased sales by X%" or "This design was approved by 90% of sales reps."

• Highlight Production Knowledge: Discuss your understanding of printing processes, materials, and finishing techniques relevant to signage.

Challenge Preparation:

• Design Brief Exercise: Be prepared for a hypothetical design brief where you might be asked to sketch out or describe how you would approach creating a specific type of sign or marketing piece for a beverage product.

• Software/Equipment Simulation: If not a practical test, be ready to discuss your experience with operating specific printers or finishing tools.

• Problem-Solving Scenarios: Anticipate questions about how you would handle conflicting feedback from sales and marketing, or how you would manage a rush job.

📝 Enhancement Note: The emphasis on a portfolio review and potentially a skills test highlights the practical, hands-on nature of this role. Candidates should be prepared to demonstrate their capabilities with the required tools and processes.

🛠 Tools & Technology Stack

Primary Tools:

• CorelDRAW: This is the primary graphic design software required for this role. Proficiency is essential for creating layouts, graphics, and preparing files for print.

• Large Format Printers: Familiarity and experience operating these specialized printers for producing banners, posters, and other large signage.

• Digital Presses: Understanding of digital printing technology for high-quality, short-run print jobs.

• Laminators: Experience using laminators to protect and finish printed materials, enhancing durability and appearance.

Analytics & Reporting:

• While not a primary focus, understanding how signage impacts sales (e.g., through sales team feedback or promotional tracking) is beneficial. CRM & Automation:

• The role does not directly involve CRM or automation tools, but understanding how marketing collateral supports sales processes is important.

📝 Enhancement Note: The technology stack is very specific and production-oriented. CorelDRAW is highlighted as the key software, and the focus is on print production hardware rather than typical software development or data analytics tools.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to producing high-quality signage that reflects positively on the Frank Beverage Group brand and its suppliers.

• Customer Focus: Prioritizing customer needs and sales team requirements to create effective marketing solutions.

• Efficiency & Speed: Operating in a fast-paced industry requires quick turnaround times and efficient production processes.

• Teamwork & Collaboration: Working effectively with sales, marketing, and production teams to achieve common goals.

• Adaptability: Willingness to learn new products, adapt to changing supplier requirements, and handle diverse design requests.

Collaboration Style:

• Cross-functional Integration: Close collaboration with sales representatives to understand their needs for customer promotions and in-store displays.

• Feedback Exchange: Openness to receiving and implementing feedback from customers, sales teams, and supervisors to refine designs.

• Process Improvement: A willingness to suggest improvements to the signage production workflow to enhance efficiency and quality.

📝 Enhancement Note: The culture likely emphasizes a strong work ethic, accountability, and a results-oriented approach, common in distribution and sales-driven environments. The "family-owned" aspect may also foster a sense of loyalty and camaraderie.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Production Constraints: Creating visually appealing designs while adhering to material limitations, printing capabilities, and budget constraints.

• Managing Multiple Requests & Deadlines: Juggling design requests from various sales reps and for different products, each with its own urgency.

• Keeping Up with Brand Guidelines: Ensuring designs accurately reflect numerous supplier brands and their evolving visual standards.

• Adapting to New Technologies: Staying current with advancements in printing technology and design software.

• Handling Adversity and Pressure: Maintaining composure and productivity during high-demand periods or when facing unexpected production issues.

Learning & Development Opportunities:

• Advanced CorelDRAW Techniques: Deepening expertise in CorelDRAW for more complex design and production workflows.

• Large-Format Printing Specialization: Becoming an expert in operating and maintaining various large-format printers and finishing equipment.

• Material Science for Signage: Gaining knowledge about different substrates, inks, and finishing options for various display environments.

• Industry-Specific Design: Developing a niche understanding of effective point-of-sale marketing within the beverage industry.

📝 Enhancement Note: The challenges are practical and production-oriented, common for roles that bridge creative output with operational execution. Growth opportunities are focused on deepening technical skills and gaining specialized knowledge within the company's operational context.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Describe your process for creating a piece of signage from initial request to final production." (Focus on steps, communication, and quality checks).

• Software Proficiency: "How would you explain your expertise with CorelDRAW, especially for large-format printing applications?" (Be ready to discuss specific features and workflows).

• Problem-Solving: "Imagine a sales rep needs a sign for a product that has very specific and complex branding guidelines. How would you approach this?" (Highlight research, communication, and adherence to standards).

• Handling Feedback: "How do you handle constructive criticism or multiple, potentially conflicting, feedback from different stakeholders on a design?" (Emphasize professionalism, clarification, and finding solutions).

Company & Culture Questions:

• Industry Knowledge: "What interests you about working in the beverage distribution industry?" (Show awareness of the fast-paced, promotional nature).

• Teamwork: "Describe a time you worked collaboratively with a sales team to achieve a common goal." (Provide a specific example showcasing communication and contribution).

• Adaptability: "How do you stay organized and prioritize when faced with multiple urgent design requests?" (Discuss time management techniques and prioritization strategies).

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant signage examples.

• Tell a Story: For each project, explain the objective, your role, the design choices, the production process, and the outcome.

• Highlight Corel & Production: Explicitly point out projects where you utilized CorelDRAW extensively or were involved in the printing/finishing stages.

• Demonstrate Problem-Solving: Showcase examples where you overcame design or production challenges.

• Be Ready for Technical Questions: Anticipate questions about specific software features, printer capabilities, or material properties.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, a structured approach to design and production, and the ability to collaborate effectively within a sales and marketing support function.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Paylocity recruiting platform.

• Portfolio Customization: Ensure your portfolio prominently features examples of signage, point-of-sale materials, and any large-format printing projects. Highlight your proficiency with CorelDRAW.

• Resume Optimization: Tailor your resume to emphasize your 2+ years of graphic design experience, specific software skills (Corel), experience with printers/laminators, and any industry-relevant background. Use keywords like "signage," "large format printing," "Corel," "production," and "marketing collateral."

• Interview Preparation: Practice discussing your design process, how you handle feedback, and specific examples of your work. Prepare to walk through your portfolio and answer technical questions about design software and printing equipment.

• Company Research: Familiarize yourself with Frank Beverage Group, its brands, and the beverage distribution industry. Understand their commitment to quality and customer service to align your responses with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.