Web Designer

📍 Job Overview

Job Title: Web Designer

Company: REGEX SEO

Location: Canada

Job Type: Full-time

Category: Digital Marketing Operations / Creative Operations

Date Posted: May 14, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the strategic design and implementation of user interfaces (UI) and user experiences (UX) for digital marketing assets, primarily websites and occasionally mobile applications.

• The position involves leading the creative process, translating brand identities into compelling digital experiences, and ensuring consistency across all branded touchpoints.

• Requires strong collaboration with technical and analytical teams to ensure designs meet usability standards, brand image, and business objectives within the digital marketing landscape.

• Emphasis on a proactive, action-oriented approach to design execution and problem-solving within a distributed team environment.

📝 Enhancement Note: While the title is "Web Designer," the description clearly indicates a strong emphasis on UI/UX design principles within the context of digital marketing for home service businesses. This role bridges creative design with operational marketing execution, making it a key component of Go-To-Market (GTM) operations. The focus on "digital experiences, primarily websites but occasionally apps" and collaboration with "technical and analytical teammates" points to a need for understanding how design impacts conversion rates and user engagement within a marketing funnel.

📈 Primary Responsibilities

• Lead the end-to-end creative process for digital marketing projects, from concept generation to final design delivery.

• Develop and present innovative design ideas and concepts for websites and mobile applications, ensuring alignment with client brand identities and marketing goals.

• Create detailed wireframes, user flow diagrams, and other creative definition artifacts to map out user journeys and interface layouts.

• Translate approved wireframes into intuitive, visually appealing, and user-friendly interfaces, optimizing for engagement and conversion.

• Collaborate closely with developers, SEO specialists, and marketing analysts to ensure designs are technically feasible, adhere to SEO best practices, and support overall marketing campaign objectives.

• Maintain and enforce brand consistency in UI/UX, content, and visual elements across all digital platforms and client-facing experiences.

• Conduct user research and usability testing to gather feedback and iterate on designs, ensuring they meet user needs and business requirements.

• Prepare and present design concepts, prototypes, and final mockups to internal stakeholders and clients, articulating design rationale and strategic intent.

📝 Enhancement Note: The responsibilities highlight a blend of creative leadership and operational execution. The emphasis on "preparing creative briefs and/or other assets and presenting design ideas to all the relevant stakeholders" indicates a need for strong communication and presentation skills, typical of roles that interface directly with clients or senior management in a GTM context. The mention of "website standards" and "usability" points to an operational understanding of performance metrics and user satisfaction.

🎓 Skills & Qualifications

Education:

• No specific degree is mandated, but a strong portfolio demonstrating relevant skills and experience is paramount.

Experience:

• 2-5 years of progressive experience in UI/UX design, with a significant focus on web design and digital experiences.

• Proven track record of successfully translating brand identities into compelling digital assets.

Required Skills:

• UI Design Expertise: Strong proficiency in designing intuitive and visually appealing user interfaces for web and mobile applications.

• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, and high-fidelity design creation.

• Adobe Creative Suite: Competence in using Adobe Creative Suite (e.g., Photoshop, Illustrator) for design tasks.

• Wireframing & Prototyping: Ability to create detailed wireframes and interactive prototypes to visualize user flows and interface functionality.

• Brand Identity Implementation: Experience in translating brand guidelines into cohesive and impactful digital experiences.

• Collaboration: Proven ability to work effectively within a distributed team, collaborating with developers, analysts, and other marketing professionals.

• Problem-Solving: Strong analytical and problem-solving skills to address design challenges and user experience issues.

• English Fluency: Excellent written and spoken English communication skills for effective collaboration and client interaction.

• Self-Driven & Action-Oriented: A proactive mindset with a bias for action and a willingness to take ownership of tasks and projects.

Preferred Skills:

• Experience in digital marketing agency environments, particularly serving home service businesses.

• Familiarity with SEO principles and how design impacts search engine performance.

• Basic understanding of front-end development principles (HTML, CSS) to inform design decisions.

• Experience with user research methodologies and usability testing.

• Portfolio showcasing a diverse range of web design projects with demonstrable impact.

📝 Enhancement Note: The emphasis on a "self-driven person with a bias for action who wants to get stuff done" and "enjoying working in a small, distributed team" suggests a need for candidates who can operate with autonomy and thrive in a less hierarchical, more collaborative remote setting. The preference for team players who do not prefer to be the only designer implies a structured team dynamic where collaboration is key, rather than a solo freelance-style engagement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate UI/UX Process: Showcase a clear, step-by-step process for your design projects, from initial problem definition and research to final solution and iteration.

• Highlight Key Projects: Include 3-5 of your strongest web design or digital experience projects that exemplify your UI/UX skills and ability to drive user engagement.

• Showcase Figma & Adobe Skills: Provide examples of work created using Figma and Adobe Creative Suite, demonstrating proficiency in creating wireframes, interactive prototypes, and high-fidelity mockups.

• Illustrate Brand Integration: Feature projects where you successfully integrated and evolved brand identities into digital experiences, showing an understanding of brand strategy.

• Quantify Impact (if possible): Where applicable, include metrics or qualitative feedback demonstrating the impact of your designs on user behavior, conversion rates, or client satisfaction.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow, including how you approach project briefs, conduct research, ideate solutions, and collaborate with cross-functional teams.

• System Implementation: Articulate your understanding of how design integrates with technical implementation (e.g., website development, CMS integration) and how you ensure design integrity through this process.

• Performance Measurement: Be ready to discuss how you approach measuring the success of your designs, considering factors like user feedback, A/B testing results, and conversion rate optimization.

📝 Enhancement Note: For a role that bridges design and marketing operations, the portfolio should not only showcase aesthetic skills but also the strategic thinking behind the designs. The ability to articulate the process of design, especially in relation to marketing objectives and technical constraints, will be crucial. Candidates should be ready to discuss how their designs contribute to business goals like lead generation or user acquisition.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: $65,000 - $85,000 CAD annually.

• Methodology: This estimate is based on industry benchmarks for mid-level UI/UX Designers in Canada, considering the remote nature of the role, the company's focus on digital marketing services, and the provided benefits package. Factors such as specific years of experience, depth of portfolio, and proficiency in required tools will influence the final offer.

Benefits:

• Generous PTO: 64 days of paid time off per year, allowing for significant work-life balance.

• Extended Parental Leave: An additional 3 months of paid maternal/paternal leave.

• Recognition & Appreciation: Weekly appreciation shout-outs and company-wide recognition events.

• Performance Rewards: Competitive pay complemented by a profit-sharing bonus structure.

• Open Communication: Weekly 1-on-1 meetings and an open-door policy to foster transparent communication.

• Company Transparency: Regular updates on company projects, goals, and financials.

• Flexible Work: Flexible hours and schedules due to the 100% remote nature of the company.

• Continuous Learning: Sponsorship opportunities for courses, accreditations, and industry conferences.

• Technology Support: Reimbursement for necessary tools and technology to ensure optimal performance.

Working Hours:

• Standard 40 hours per week, with flexible scheduling options available to accommodate different time zones and personal needs within the Canadian region.

📝 Enhancement Note: The extensive PTO and parental leave are significant benefits. The profit-sharing bonus structure suggests a performance-driven culture where individual contributions are directly linked to company success, common in growing marketing agencies. The sponsorship for learning and tools reimbursement highlights an investment in employee development and productivity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Services / Technology

Company Size: Small to Medium-sized Business (SMB) - Approximately 20-50 employees (inferred from "young and rapidly growing," "small, distributed team").

Founded: Relatively young company, focused on rapid growth in the digital marketing space.

Team Structure:

• Distributed Team: Operates as a 100% remote workforce, with team members located across Canada.

• Cross-Functional Collaboration: Emphasis on collaboration between designers, developers, analysts, and marketers to deliver integrated digital marketing solutions.

• Specialized Roles: While a small team, roles appear specialized, with a clear distinction for design responsibilities within the broader marketing efforts.

Methodology:

• Data-Driven Approach: Utilizes data and analytics to inform digital marketing strategies and measure client success.

• Client-Centric Solutions: Focuses on delivering tailored digital marketing solutions for home service businesses.

• Agile & Responsive: Thrives on challenges and adapts quickly to client needs and market changes, encouraging innovative thinking.

• Action-Oriented Execution: Prioritizes getting things done with a bias for action and ownership.

Company Website: https://regexseo.com/ (Inferred from domain_derived)

📝 Enhancement Note: REGEX SEO appears to be a dynamic, growth-focused marketing agency that values innovation and client results. The remote, distributed nature of the team suggests a culture that relies on strong communication, self-management, and a shared commitment to achieving ambitious goals. The focus on home service businesses means the design work will likely be geared towards driving local leads and customer acquisition.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience). It involves leading creative processes for projects but within a collaborative team structure rather than managing a team of designers directly. It serves as a crucial link between creative output and operational marketing execution.

Reporting Structure: While not explicitly stated, in a small, distributed team, a Web Designer would likely report to a Creative Director, Design Lead, or potentially a Marketing Operations Manager who oversees project execution. The emphasis on "team collaboration" suggests direct reporting lines are less critical than the ability to work effectively across functional teams.

Operations Impact: The Web Designer's role is critical to the Go-To-Market (GTM) strategy by creating the visual front-end for marketing campaigns. Their designs directly influence user engagement, brand perception, lead generation (via website forms, calls-to-action), and ultimately, client success metrics. A strong UI/UX can significantly boost conversion rates and improve the overall effectiveness of digital marketing efforts.

Growth Opportunities:

• Specialization: Potential to deepen expertise in UI/UX for specific industries (e.g., home services) or platforms.

• Leadership: Advancement to a Senior Designer role, potentially leading smaller projects or mentoring junior designers as the team grows.

• Cross-Functional Skill Development: Opportunity to gain exposure to SEO, content strategy, and marketing analytics through close collaboration.

• Process Improvement: Contribute to refining the agency's design workflows and best practices.

• Client Interaction: Develop stronger client-facing communication and presentation skills.

📝 Enhancement Note: The role offers significant growth within the digital marketing operations sphere. Candidates can expect to develop a strong understanding of how design directly impacts business outcomes in a performance-driven environment. The company's investment in learning and development further supports career progression.

🌐 Work Environment

Office Type: 100% Remote. There is no physical office. The work environment is entirely digital.

Office Location(s):

Workspace Context:

• Digital Collaboration Hub: The primary workspace is digital, utilizing collaboration tools (e.g., Slack, Asana, Figma, video conferencing) for communication and project management.

• Tooling & Technology: Employees are provided with reimbursement for tools and technology, ensuring they have the necessary equipment and software to perform their roles effectively.

• Team Interaction: While remote, the company fosters interaction through weekly 1-on-1s, company-wide recognition events, and collaborative project work, aiming to maintain a connected team culture.

Work Schedule:

• Flexible hours and schedules are offered, accommodating different time zones across Canada and individual work preferences, within the context of a 40-hour work week. This flexibility is designed to support work-life balance and employee well-being.

📝 Enhancement Note: The fully remote, flexible work environment is a key feature. Candidates should be comfortable with asynchronous communication and self-management. The company's investment in tools and technology suggests a modern, digitally-enabled operational infrastructure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess core qualifications and alignment with the role's requirements.

• Portfolio Review & Discussion: A dedicated session where candidates present their portfolio, discussing 2-3 key projects. This will focus on their design process, problem-solving approach, use of tools (Figma, Adobe), and understanding of UI/UX principles in a marketing context.

• Skills & Collaboration Interview: An interview focusing on technical skills, problem-solving abilities, and how the candidate collaborates within a distributed team environment. This may include behavioral questions related to teamwork, initiative, and communication.

• Final Interview: Potentially with a senior leader or founder, focusing on cultural fit, long-term vision, and alignment with the company's growth trajectory.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your UI/UX skills, particularly those involving website design, brand identity integration, and user-centric problem-solving. Prioritize projects where you can articulate a clear design process.

• Tell the Story: For each project, explain the challenge, your role, the process you followed, the tools you used, the solutions you implemented, and the outcomes (quantifiable if possible). Focus on why you made certain design decisions.

• Highlight Figma & Adobe Workflow: Be ready to demonstrate your proficiency. If possible, show interactive prototypes or discuss your approach to creating design systems or component libraries within Figma.

• Demonstrate Brand Alignment: Showcase how you've successfully translated brand guidelines into effective digital experiences that resonate with target audiences.

• Prepare for Q&A: Anticipate questions about your design philosophy, how you handle feedback, what you do when facing creative blocks, and how your designs contribute to business objectives.

Challenge Preparation:

• Design Exercise: Be prepared for a potential short design exercise or a take-home assignment that simulates a real-world task, such as designing a landing page concept or improving an existing user flow.

• Process Articulation: Practice explaining your design process clearly and concisely. The company values a proactive, action-oriented approach, so be ready to discuss how you drive projects forward.

• Collaboration Scenarios: Think about how you would collaborate with developers and marketers. Be ready to discuss how you ensure design consistency and communicate technical constraints or feedback.

📝 Enhancement Note: The interview process is likely to be thorough, with a strong emphasis on evaluating practical design skills through the portfolio and assessing collaborative potential within a remote, marketing-focused environment. Candidates should be ready to demonstrate not just design talent but also business acumen regarding how design supports marketing goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaborative design. Expect to use it extensively for all design tasks.

• Adobe Creative Suite: Proficiency in Photoshop and Illustrator for image editing, vector graphics, and asset creation.

• Project Management Tool: Likely a platform like Asana, Trello, or Jira for task management, workflow tracking, and team collaboration (though not explicitly mentioned, it's standard for remote teams).

• Communication Platform: Tools like Slack or Microsoft Teams for real-time communication and team coordination.

Analytics & Reporting:

• Google Analytics: Familiarity with understanding website performance metrics derived from GA will be beneficial for informing design decisions and demonstrating impact.

• Figma Analytics/Feedback Tools: Potentially using Figma's built-in collaboration features or plugins for user feedback and testing.

CRM & Automation:

• While not directly a designer tool, understanding how designs integrate with CRM systems (like Salesforce, HubSpot) and marketing automation platforms is advantageous, especially when designing lead generation forms and user journeys.

📝 Enhancement Note: The core of the tech stack revolves around design tools, specifically Figma. However, a designer in a marketing agency setting also benefits from understanding the broader ecosystem of marketing technology – how their designs are implemented, tracked, and contribute to overall campaign performance.

👥 Team Culture & Values

Operations Values:

• Action & Execution: A strong bias for action and a commitment to getting things done efficiently. Proactive problem-solving is highly valued.

• Collaboration: Teamwork is paramount. Success is viewed as a collective achievement, requiring open communication and mutual support among distributed team members.

• Innovation & Creativity: Encouragement to think outside the box and deliver top-notch digital marketing solutions that inspire clients.

• Client Focus: Dedication to helping clients achieve success through effective digital marketing strategies.

• Continuous Improvement: A commitment to learning and development, both for individuals and for the agency's processes.

• Transparency: Open communication regarding company goals, projects, and financials fosters trust and alignment.

Collaboration Style:

• Distributed & Digital: Primarily asynchronous communication, supplemented by scheduled video calls for specific discussions and project collaboration.

• Cross-Functional Integration: Designers work closely with developers, SEO specialists, and marketers, requiring clear communication of design intent and understanding of technical/marketing constraints.

• Open Feedback Culture: Weekly 1-on-1s and an open-door policy encourage feedback exchange and continuous improvement of workflows and processes.

📝 Enhancement Note: The culture appears to be fast-paced, results-oriented, and highly collaborative, despite being remote. Candidates should be comfortable with a high degree of autonomy and proactive engagement. The emphasis on "working with clients who inspire us to think outside the box" suggests an environment that values creative problem-solving and client satisfaction.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration Management: Effectively collaborating and maintaining strong communication within a fully distributed team requires discipline and proactive engagement.

• Balancing Creativity with Constraints: Designing for specific client needs, brand guidelines, SEO requirements, and technical limitations while maintaining creative integrity.

• Fast-Paced Environment: Adapting to a rapidly growing agency means quick turnarounds and managing multiple projects simultaneously.

• Client Expectations: Meeting the diverse and evolving needs of home service business clients, who may have varying levels of digital marketing sophistication.

Learning & Development Opportunities:

• Skill Deepening: Opportunities to become an expert in UI/UX for the home services sector, understanding specific user needs and conversion drivers.

• Industry Exposure: Gaining hands-on experience with a broad range of digital marketing disciplines beyond design through cross-functional collaboration.

• Professional Development: Sponsorship for courses, accreditations, and conferences to enhance design skills and industry knowledge.

• Process Contribution: Opportunity to influence and improve the agency's design and GTM operational processes as the company scales.

📝 Enhancement Note: The challenges are typical of a growing remote agency, emphasizing the need for strong self-management and adaptability. The growth opportunities are substantial, particularly for those looking to build a career at the intersection of design, marketing, and operations.

💡 Interview Preparation

Strategy Questions:

• Design Process Walkthrough: Be ready to explain your entire design process from start to finish for a key portfolio project. Focus on how you identify problems, conduct research, ideate solutions, iterate based on feedback, and collaborate with technical teams.

• Figma/Adobe Workflow: Prepare to discuss your proficiency with Figma and Adobe Creative Suite. Be ready to showcase specific examples of how you use these tools for wireframing, prototyping, and creating detailed UI mockups.

• Brand Integration & Consistency: Discuss a project where you had to implement a strict brand identity. How did you ensure consistency across different digital touchpoints?

• Problem-Solving Scenarios: Prepare examples of how you've overcome design challenges, technical limitations, or difficult stakeholder feedback. How do you approach finding solutions that balance user needs with business objectives?

Company & Culture Questions:

• Remote Work Philosophy: Discuss your experience and preferences for working in a 100% remote, distributed team. How do you stay motivated and connected?

• Collaboration Approach: Describe how you collaborate with developers, marketers, and other stakeholders. How do you handle differing opinions or priorities?

• Company Values Alignment: Reflect on the company's values (action, collaboration, innovation, client focus) and prepare examples of how you embody these in your work.

• REGEX SEO's Impact: Research REGEX SEO and its services. Be ready to discuss how your design skills can contribute to their mission of delivering top-notch digital marketing solutions for home service businesses.

Portfolio Presentation Strategy:

• Storytelling is Key: Don't just show static images; tell the story behind each project. Explain the "why" behind your design choices.

• Focus on Impact: Whenever possible, link your design decisions to business outcomes (e.g., improved conversion rates, better user engagement, positive client feedback).

• Demonstrate Process: Clearly articulate your design process, highlighting your use of tools like Figma and Adobe Creative Suite. Show wireframes, user flows, and interactive prototypes.

• Concise & Engaging: Keep your presentation focused and engaging. Aim for clarity and impact, rather than overwhelming your audience with too much detail. Be prepared to answer specific questions about your work.

📝 Enhancement Note: The interview process will likely assess not only design skills but also the candidate's ability to operate effectively within a remote, marketing-focused, and client-centric agency. Demonstrating a proactive, collaborative, and results-oriented approach will be crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features web design projects that showcase your UI/UX expertise, proficiency with Figma and Adobe Creative Suite, and experience translating brand identities into compelling digital experiences. Prioritize projects where you can articulate a clear design process and demonstrate impact.

• Resume Optimization: Tailor your resume to highlight relevant experience in UI/UX design, web design, and collaborative remote work. Use keywords from the job description such as "UI Design," "UX Design," "Figma," "Adobe Creative Suite," and "Digital Marketing." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and collaboration approach. Prepare to present your portfolio and discuss how your designs contribute to marketing and business objectives. Research REGEX SEO's services and client base.

• Company Research: Thoroughly review the REGEX SEO website and any available information to understand their market position, client focus (home service businesses), and company culture. Prepare thoughtful questions about the role, team, and company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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