Web Designer

📍 Job Overview

Job Title: Web Designer

Company: REGEX SEO

Location: Ukraine

Job Type: FULL_TIME

Category: Creative & Design / Digital Marketing Operations

Date Posted: 2026-05-14

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creative direction and execution of digital experiences, with a primary focus on website design and occasional mobile application interfaces.

• Develop and present compelling design concepts, wireframes, and high-fidelity mockups to diverse stakeholders, ensuring alignment with brand identity and user needs.

• Collaborate closely with cross-functional teams, including developers and analysts, to translate brand identities into intuitive, user-friendly, and standards-compliant digital assets.

• Drive design consistency across all branded experiences, maintaining a unified UI/UX and content strategy for all Inclined products.

• Embrace a proactive, self-driven work ethic within a distributed team, taking ownership of projects and contributing to a collaborative, results-oriented environment.

📝 Enhancement Note: Given the company's focus on digital marketing solutions and SEO for home service businesses, this Web Designer role will likely involve a strong emphasis on conversion rate optimization (CRO) and user journey mapping to drive client acquisition and engagement. The "occasional apps" mention suggests a need for adaptability in design platforms.

📈 Primary Responsibilities

• Lead the entire creative process for project engagements, from initial concept development to final design delivery.

• Create and present innovative design ideas and concepts for digital experiences, with a strong emphasis on website design and a secondary focus on mobile applications.

• Prepare comprehensive creative briefs, design proposals, and supporting assets for presentation to all relevant stakeholders, including clients and internal teams.

• Produce detailed wireframes and other creative definition artifacts, transforming them into intuitive, functional, and visually appealing user interfaces.

• Collaborate effectively with technical and analytical teammates to ensure all designs not only align with the brand image but also meet crucial usability, accessibility, and website performance standards.

• Ensure and maintain consistency in design, UI/UX, and content across all Inclined branded experiences to foster a cohesive and professional brand presence.

• Proactively identify opportunities for design improvements and optimizations that enhance user engagement and contribute to client success metrics.

📝 Enhancement Note: The responsibility to "Ensure consistency in design, UI/UX, and content across all Inclined branded experiences" implies a need for a robust design system or style guide, or the ability to develop one. This role is not just about creating individual assets but maintaining a holistic brand integrity.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, UI/UX Design, Digital Media, or a related field is often preferred or can be substituted with equivalent professional experience and a strong portfolio.

Experience: A minimum of 2-5 years of professional experience in web design, UI design, or UX design, with a demonstrable track record of creating compelling digital experiences.

Required Skills:

• Proficient in UI design principles and best practices for web and mobile interfaces.

• Demonstrated experience in translating beautiful brand identities into compelling digital experiences, specifically for websites and applications.

• A self-driven individual with a strong bias for action, demonstrating initiative and a commitment to getting tasks accomplished.

• Ability to work effectively and collaboratively within a small, distributed team environment.

• Expertise in using design software, particularly Figma.

• Proven ability to be a team player, recognizing that every project is a result of collaboration.

Preferred Skills:

• Experience with Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Familiarity with user research methodologies and usability testing.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to inform design decisions.

• Experience in digital marketing agency environments, particularly with SEO and CRO principles.

• Basic understanding of content management systems (CMS) like WordPress.

• Experience in creating and maintaining design systems.

📝 Enhancement Note: The emphasis on "bias for action" and "team player" suggests that candidates who are proactive in seeking feedback and contributing to team discussions will be highly valued. The explicit mention of Figma and the preference for it over other tools like Sketch or Adobe XD indicates a specific technology stack requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 diverse projects, with a strong emphasis on web design.

• Detailed case studies for each project highlighting the design process, from initial concept and wireframing to final UI implementation and user experience considerations.

• Demonstrations of how designs were translated into functional, intuitive user interfaces, with clear explanations of design choices and their rationale.

• Evidence of collaboration with technical or analytical teammates and how design decisions were informed by usability standards and brand alignment.

Process Documentation:

• Showcase your approach to creating wireframes and other creative definition artifacts, detailing the steps taken to transform them into intuitive user interfaces.

• Provide examples of how you ensure design consistency across different platforms and branded experiences, illustrating your understanding of design systems or style guides.

• Document your process for collaborating with developers and analysts, explaining how you bridge the gap between design and technical implementation to meet usability and website standards.

• Illustrate your methodology for presenting design ideas and concepts to stakeholders, demonstrating effective communication of creative briefs and design rationale.

📝 Enhancement Note: The portfolio should clearly demonstrate the candidate's ability to not only create visually appealing designs but also to articulate the strategic thinking and problem-solving behind those designs, especially in the context of driving business objectives for home service businesses.

💵 Compensation & Benefits

Salary Range: Based on the mid-level experience (2-5 years), fully remote nature, and the location in Ukraine, a competitive salary range for a Web Designer would likely fall between $25,000 - $45,000 USD per year. This estimate is derived from market research for remote design roles in Eastern Europe, considering the specialized skills in Figma and UI/UX design, and the company's stated commitment to competitive pay and profit-sharing.

Benefits:

• Generous Paid Time Off: 64 days of paid time off annually, providing ample opportunity for rest and rejuvenation.

• Extended Parental Leave: An additional 3 months of paid maternal/paternal leave, supporting work-life balance during significant family events.

• Recognition & Appreciation: Weekly appreciation shout-outs and company-wide recognition events to celebrate achievements and contributions.

• Performance-Based Rewards: Competitive pay coupled with a profit-sharing bonus structure, directly rewarding team members for company success.

• Open Communication: Weekly 1-on-1 meetings with direct reports or managers to ensure open dialogue, feedback exchange, and individual support.

• Transparency: Open-door policy and regular updates on company projects, goals, and financial performance, fostering an informed and engaged workforce.

• Flexibility: As a 100% remote company, offering flexible hours and schedules to accommodate individual needs and optimize productivity.

• Continuous Learning: Sponsorship opportunities for courses, accreditations, conferences, and professional development to support skill advancement.

• Tool & Technology Support: Reimbursement for essential tools and technology, ensuring team members have the resources needed to perform at their best.

Working Hours: The role is structured around a standard 40-hour work week, with the flexibility to adjust hours and schedules to accommodate individual needs and optimize productivity, aligning with the company's 100% remote model.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for remote roles in Ukraine and the stated company policy of competitive pay. Actual compensation will depend on the candidate's specific experience, skill set, and performance during the interview process. The extensive PTO and parental leave are significant benefits that should be highlighted.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing & Technology Services, specifically focused on Search Engine Optimization (SEO) and digital marketing solutions for home service businesses. This industry requires continuous adaptation to algorithm changes, market trends, and client needs, fostering a culture of agility and continuous learning.

Company Size: REGEX SEO is described as a "young and rapidly growing marketing agency" with a "team of talented designers, developers, analysts, and marketers." While an exact number isn't provided, the emphasis on a "small, distributed team" suggests a size that allows for close collaboration and individual impact, likely ranging from 20-50 employees.

Founded: The company is described as "young," implying a relatively recent founding date. This likely translates to a dynamic, entrepreneurial culture with opportunities to shape processes and contribute to growth.

Team Structure:

• The operations/design team is part of a larger agency structure comprising designers, developers, analysts, and marketers.

• The design team itself is characterized as "small" and "distributed," indicating a need for strong self-management and communication skills.

Methodology:

• Data-Driven Decision Making: As an SEO and digital marketing agency, REGEX SEO likely relies heavily on data analytics to inform strategies and measure success for clients.

• Agile Project Management: The rapid growth and focus on client results suggest an agile approach to project management, allowing for quick adaptation and iterative improvements.

• Client-Centric Solutions: The core mission is to deliver "top-notch digital marketing solutions," indicating a strong focus on client satisfaction and achieving measurable outcomes.

• Continuous Improvement: The dynamic nature of digital marketing necessitates a commitment to ongoing learning and process refinement.

Company Website: https://regexseo.com/ (This is inferred from the company name and industry focus, and should be verified).

📝 Enhancement Note: The company's specialization in home service businesses means that the Web Designer will likely need to understand the specific marketing needs and customer journeys of this sector. This could involve designing for lead generation, local search visibility, and building trust with a specific demographic.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Web Designer (2-5 years of experience). It involves leading creative processes and presenting design concepts, indicating a step beyond junior design roles into a position with greater autonomy and client-facing responsibilities. The emphasis on ownership and bias for action suggests potential for advancement within the design team or to a senior design position.

Reporting Structure: The designer will likely report to a Design Lead, Creative Director, or potentially a Head of Marketing/Operations, depending on the company's internal structure. Given the "small, distributed team" and "no micro-management" philosophy, direct reporting relationships are likely to be supportive rather than supervisory, with a focus on outcomes and collaboration.

Operations Impact: The Web Designer's impact is crucial for REGEX SEO's client success. High-quality, conversion-focused website designs directly contribute to lead generation and client acquisition for the agency's clients. This role also plays a part in shaping the agency's own brand perception through its website and marketing materials. The emphasis on "leading the creative process" and "presenting design ideas" highlights a significant influence on project direction and client satisfaction.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UI/UX design, focusing on conversion rate optimization (CRO) for home service businesses, or explore related areas like motion graphics for web.

• Leadership Development: Progress to a Senior Web Designer or Art Director role, potentially leading smaller design projects or mentoring junior designers as the team grows.

• Cross-Functional Expertise: Gain exposure to SEO, content strategy, and digital marketing analytics through close collaboration, broadening skill sets within the agency context.

• Continuous Learning Sponsorship: Utilize the company's sponsorship for courses, accreditations, and conferences to stay ahead of design trends and technologies.

📝 Enhancement Note: The opportunity to work with a "young and rapidly growing agency" presents a unique chance to influence the company's design processes and contribute to its expansion, offering a more dynamic career path than in larger, more established organizations.

🌐 Work Environment

Office Type: This is a 100% remote position, offering the ultimate flexibility for employees to work from any location. This model fosters autonomy and requires strong self-discipline.

Office Location(s): While the company is US-based, the role is open to candidates located in Ukraine. This implies a distributed, international team, necessitating strong asynchronous communication skills and cultural awareness.

Workspace Context:

• Home Office Setup: Employees are expected to maintain a suitable home office environment conducive to focused work.

• Technology Reimbursement: The company provides reimbursement for tools and technology, ensuring team members have the necessary equipment and software (like Figma) to perform effectively.

• Virtual Collaboration: The primary mode of interaction will be through digital tools (e.g., Slack, Zoom, project management software), emphasizing clear written and verbal communication.

• Asynchronous Workflows: Given the remote and potentially time-zone-diverse nature of the team, workflows are likely designed to accommodate asynchronous collaboration, with clear documentation and task management.

Work Schedule: Flexible hours and schedules are offered, aligning with the 100% remote model. While a standard 40-hour work week is implied, employees have the autonomy to structure their days to optimize productivity, provided they meet deadlines and collaborate effectively with team members across different time zones.

📝 Enhancement Note: The flexibility in work schedule is a significant perk, but candidates must be mindful of potential time zone differences when collaborating with colleagues and stakeholders, especially if the company's core business hours are US-based.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on relevant UI/UX design experience, Figma proficiency, and creative output.

• Technical/Creative Interview: This stage will likely involve a discussion about your design philosophy, experience with Figma and Adobe Creative Suite, and a deeper dive into your portfolio projects. You may be asked to walk through specific case studies, explaining your design process, problem-solving approaches, and collaboration methods.

• Design Challenge/Task: A practical exercise may be assigned, requiring you to design a specific element or flow for a website or app, or to critique an existing design. This assesses your ability to apply design principles and meet project requirements under a time constraint.

• Team/Cultural Fit Interview: You'll likely meet with other team members (designers, developers, managers) to assess your collaboration style, communication skills, and how well you align with the company's values, particularly the "bias for action" and "team player" ethos.

• Final Interview: A concluding conversation with a senior leader to discuss the role's strategic impact, growth opportunities, and confirm mutual fit.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your UI design skills, Figma expertise, and experience with website design for businesses. Highlight projects with clear objectives and measurable results if possible.

• Tell Your Story: For each project, clearly articulate the problem you were solving, your design process, the tools you used (especially Figma), your role, and the outcome. Use visuals effectively to illustrate your points.

• Demonstrate Process: Show your wireframes, user flows, and iterations. This demonstrates your thinking and how you arrive at the final design.

• Highlight Collaboration: If applicable, describe how you collaborated with developers, clients, or other team members.

• Tailor to REGEX SEO: Emphasize your understanding of digital marketing, SEO principles, and how your designs aim to drive business objectives for home service clients.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully understand the target audience (home service businesses and their customers), the business goals, and any technical constraints.

• Focus on Usability & Brand: Prioritize creating an intuitive user experience that also strongly reflects the brand identity.

• Communicate Your Rationale: Be prepared to explain every design decision you make, referencing design principles, user needs, and business objectives.

• Time Management: Practice working efficiently within a given timeframe, as design challenges often have strict deadlines.

📝 Enhancement Note: The company's focus on home service businesses means that any design challenge will likely test your ability to create user-friendly interfaces that build trust and facilitate lead generation for these specific types of clients.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the primary design tool, essential for wireframing, prototyping, and high-fidelity UI design. Proficiency is a must.

• Adobe Creative Suite: While Figma is preferred, experience with Photoshop and Illustrator for asset creation, editing, and manipulation is highly beneficial.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with dedicated prototyping tools for more complex interactions might be advantageous.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret website data to inform design decisions and measure the impact of UI/UX changes is a significant plus.

• SEO Tools (e.g., SEMrush, Ahrefs): Basic awareness of how SEO impacts website design and user experience will be valuable.

• Heatmap & User Session Recording Tools (e.g., Hotjar): Familiarity with tools that provide insights into user behavior on websites.

CRM & Automation:

• CRM Systems (e.g., HubSpot, Salesforce): While not a direct responsibility, understanding how website design integrates with CRM for lead capture and nurturing is beneficial.

• Project Management Tools (e.g., Asana, Trello, Jira): Essential for managing tasks, collaborating with the team, and tracking project progress in a remote environment.

• Communication Platforms (e.g., Slack, Microsoft Teams): Critical for daily team communication and collaboration.

📝 Enhancement Note: The emphasis on Figma suggests that candidates should have a deep understanding of its features, including its collaborative capabilities and component-based design system potential.

👥 Team Culture & Values

Operations Values:

• Bias for Action: A proactive approach to problem-solving and task completion, valuing initiative and forward momentum over passive waiting.

• Teamwork & Collaboration: A strong emphasis on working together, sharing knowledge, and supporting colleagues to achieve collective goals.

• Ownership & Accountability: Taking responsibility for one's work, from concept to execution, and being accountable for outcomes.

• Continuous Learning & Growth: A commitment to staying updated with industry trends, acquiring new skills, and embracing professional development opportunities.

• Client Focus: Dedication to delivering high-quality solutions that meet client needs and drive their business success.

Collaboration Style:

• Distributed & Asynchronous: Likely relies heavily on digital communication tools and well-documented processes to facilitate collaboration across different locations and time zones.

• Open Communication: Encouraged through weekly 1-on-1s and an open-door policy, fostering an environment where feedback and ideas can be freely shared.

• Results-Oriented: While collaborative, the focus is on achieving tangible results for clients and the company.

• Empowerment: The "no micro-management" approach suggests a culture of empowerment, where team members are trusted to manage their work and contribute independently.

📝 Enhancement Note: The culture appears to be a blend of entrepreneurial drive and structured collaboration, suitable for self-motivated individuals who thrive in a remote, team-oriented setting and are focused on delivering measurable business impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Design Consistency Across Diverse Projects: Ensuring a unified brand experience for various home service clients, each with unique branding and target audiences.

• Adapting to Rapidly Evolving Digital Marketing Trends: Staying current with SEO best practices, user behavior shifts, and new design technologies to ensure designs remain effective.

• Balancing Creative Vision with Technical Constraints: Integrating innovative design concepts with the practicalities of front-end development and website performance.

• Effective Communication in a Remote, Distributed Team: Overcoming potential communication barriers due to time zones and reliance on digital tools.

Learning & Development Opportunities:

• Specialized Design Training: Sponsorship for courses and accreditations in advanced UI/UX, CRO, or specific design software and methodologies.

• Industry Exposure: Opportunities to attend conferences and webinars focused on digital marketing, web design, and SEO.

• Mentorship & Skill Sharing: Learning from experienced colleagues in design, development, and analytics within the agency.

• Project Leadership: Potential to take on more complex projects or lead design initiatives as the agency grows.

📝 Enhancement Note: The agency's focus on SEO and digital marketing provides a unique opportunity for a Web Designer to develop a strong understanding of how design directly impacts search engine rankings and conversion rates, a valuable specialization in the current market.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a client's brand identity into a compelling website design, particularly for a home service business." (Focus on how you gather requirements, research the target audience, and integrate branding elements.)

• "How do you ensure that your web designs are not only visually appealing but also optimized for user experience and conversion rates?" (Discuss wireframing, user testing, A/B testing principles, and understanding of CRO.)

• "Walk me through a project where you collaborated closely with developers or analysts. What were the challenges, and how did you overcome them?" (Highlight your communication skills, problem-solving approach, and ability to work with technical constraints.)

Company & Culture Questions:

• "What interests you about REGEX SEO's focus on home service businesses?" (Show you've researched their niche and understand its marketing needs.)

• "How do you approach working in a small, distributed team, and what are your strategies for effective remote collaboration?" (Highlight your self-discipline, communication skills, and team-player attitude.)

• "Describe a time you demonstrated a 'bias for action' in a previous role." (Provide a specific example of initiative and proactive problem-solving.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the client's challenge, your role, your design process, key design decisions, and the final outcome/impact.

• Emphasize Figma Usage: Clearly point out how you utilized Figma's features for wireframing, prototyping, and creating interactive elements.

• Showcase UI/UX Principles: Explain how your designs cater to user needs, improve usability, and align with brand guidelines.

• Quantify Results (If Possible): If you have data on how your designs improved metrics (e.g., conversion rates, engagement), present it clearly.

• Be Ready for Questions: Anticipate questions about your design choices, alternative approaches, and how you would handle specific scenarios relevant to home service businesses.

📝 Enhancement Note: Be prepared to discuss how your design decisions directly contribute to lead generation and customer acquisition for home service businesses, as this is the core value proposition of REGEX SEO.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 3-5 of your strongest web design projects. Ensure they prominently feature your UI/UX skills, Figma proficiency, and demonstrate your ability to translate brand identities into effective digital experiences. Include detailed case studies that explain your process and rationale.

• Tailor Your Resume: Highlight your experience with Figma, Adobe Creative Suite, UI/UX principles, and any specific achievements related to website design for businesses. Use keywords from the job description such as "UI Design," "Figma," "Wireframing," and "Brand Identity."

• Prepare Your Presentation: Practice walking through your portfolio projects, clearly articulating your design process, the problems you solved, and the outcomes. Be ready to discuss your collaboration style and how you would contribute to a remote team.

• Research REGEX SEO: Understand their niche in digital marketing for home service businesses. Familiarize yourself with their current website and their overall brand presence to demonstrate genuine interest and a tailored approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.