Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Prime Health Services, Inc.

Location: Franklin, Tennessee, United States

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: 2026-05-14T19:53:06

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role requires a visually driven individual to elevate the creative quality of the in-house marketing department, focusing on the execution of marketing assets across various channels.

• The Marketing Designer will be responsible for translating ideas, copy, and business objectives into clean, professional, and high-impact marketing materials, demonstrating strong visual judgment and attention to detail.

• A key aspect of this position involves improving the visual quality and consistency of the Prime Health Services brand across all marketing touchpoints, ensuring a cohesive brand identity.

• The role demands the ability to design across multiple formats, including social media, web graphics, sales collateral, presentations, email graphics, and conference materials, showcasing creative problem-solving skills.

📝 Enhancement Note: While the title is "Marketing Designer," the responsibilities and required tools (Adobe Creative Suite) align with a graphic design role focused on marketing collateral creation. The emphasis on brand consistency, cross-functional collaboration, and asset execution places this role within the broader scope of Marketing Operations, specifically on the creative production side.

📈 Primary Responsibilities

• Design a wide range of marketing materials for digital, print, social media, web, email campaigns, and conference presentations, ensuring brand alignment and visual appeal.

• Produce polished sales sheets, flyers, brochures, postcards, LinkedIn graphics, internal announcements, and event collateral, translating concepts into effective visual communications.

• Enhance the visual quality and consistency of the Prime Health Services brand across all marketing touchpoints, acting as a guardian of brand identity.

• Transform rough ideas, copy, data, or direction into professional, visually compelling designs that resonate with target audiences and achieve business goals.

• Develop and maintain design templates for recurring marketing needs to streamline workflows and ensure brand consistency across various assets.

• Support conference and event marketing efforts by creating impactful signage, booth graphics, handouts, invitations, and promotional materials.

• Collaborate closely with the marketing team to refine layout, hierarchy, typography, and overall creative execution, driving continuous improvement in design output.

• Review existing creative assets and propose improvements based on visual clarity, brand alignment, audience impact, and current design trends.

• Prepare and optimize files for various output requirements, including print production, digital platforms, and web use, ensuring technical accuracy.

• Stay current with emerging design trends, marketing visual styles, and relevant tools to continuously enhance the in-house creative output and efficiency.

📝 Enhancement Note: The responsibilities emphasize a hands-on design execution role with a strong focus on brand stewardship and cross-functional collaboration, typical of a dedicated marketing designer within a corporate marketing department. The mention of "improving layout, hierarchy, typography, and overall creative execution" suggests a proactive approach to design quality beyond just fulfilling requests.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is often preferred for roles requiring advanced design skills.

Experience: 3+ years of professional design experience, with a preference for marketing, agency, in-house, or B2B environments, is required to demonstrate a solid understanding of design principles and practical application.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Adobe Illustrator, Adobe InDesign, and Adobe Photoshop, is essential for creating and manipulating design assets.

• Strong portfolio demonstrating high-quality digital and print design work, showcasing versatility and aesthetic judgment.

• Excellent command of layout design, typography, visual hierarchy, color theory, and brand consistency principles.

• Proven experience in designing for various formats including social media graphics, sales collateral, presentations, web graphics, and event materials.

• Demonstrated ability to receive and incorporate feedback effectively, revising work through multiple iterations to achieve optimal results.

• Capacity to manage multiple design requests simultaneously, prioritizing tasks efficiently to meet deadlines.

Preferred Skills:

• Experience within the healthcare, insurance, workers’ compensation, or B2B industries, providing context for industry-specific design needs.

• Familiarity with building and maintaining brand templates for consistent asset creation.

• Understanding of print production processes and requirements.

• Experience with web design principles and digital asset creation for online platforms.

• Basic understanding of marketing campaign execution and asset support.

📝 Enhancement Note: The required skills heavily emphasize technical proficiency in Adobe Creative Suite and fundamental design principles. The "preferred" skills highlight industry-specific knowledge that would be advantageous but not strictly necessary, indicating the company is open to candidates who can learn on the job. The requirement for a strong portfolio is critical for assessing practical design capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of professional design work, with a strong emphasis on marketing collateral and brand application.

• The portfolio should clearly demonstrate expertise in digital and print design, highlighting successful execution of sales collateral, social media graphics, presentation design, and web graphics.

• Include case studies or examples that illustrate the process of turning initial concepts or copy into final, high-impact marketing materials, showing problem-solving and execution.

• Showcase examples of maintaining and applying brand guidelines, demonstrating an understanding of brand consistency and visual identity across diverse assets.

Process Documentation:

• Ability to document the design process for creating recurring marketing assets, including the development and maintenance of brand templates.

• Showcase how design improvements were implemented, detailing the process of reviewing existing creative and recommending enhancements based on visual clarity and audience impact.

• Provide examples of workflow management for handling multiple design requests concurrently, demonstrating prioritization and time management skills.

• Illustrate the process of file preparation for print and digital outputs, ensuring accuracy and efficiency in handoff.

📝 Enhancement Note: For a design role, the "portfolio" is the primary "process and systems" documentation. The emphasis here is on demonstrating the output of a well-managed design process and showcasing the ability to adhere to and enhance brand systems.

💵 Compensation & Benefits

Salary Range: Based on the location (Franklin, TN), experience level (2-5 years), and the nature of the role (Marketing Designer), a competitive salary range for this position would typically fall between $55,000 and $75,000 annually. This estimate considers industry benchmarks for graphic design roles in the Nashville metropolitan area, factoring in the required Adobe Creative Suite proficiency and marketing collateral creation responsibilities.

Benefits:

• Medical Insurance: Comprehensive health coverage options.

• Dental Insurance: Dental care benefits.

• Vision Insurance: Vision care benefits.

• Short-term and long-term disability paid by the company: Financial protection against inability to work due to illness or injury.

• Group term life paid by the company: Basic life insurance coverage at no cost to the employee.

• Generous PTO: Paid Time Off for rest and personal needs.

• Wellness program with monetary rewards: Incentives for maintaining a healthy lifestyle.

• Employee recognition programs with monetary rewards: Compensation for outstanding performance and contributions.

• Corporate office amenities: Access to specialty coffee machines, assorted tea options, smoothie bar, collaborative workspaces, and an onsite market, enhancing the daily work experience.

• Regular employee events: Opportunities for team building and social interaction.

Working Hours: The standard working hours for this role are 40 hours per week, typical for a full-time on-site position. The role is on-site, implying a structured work schedule within the company's operational hours.

📝 Enhancement Note: A salary range has been estimated based on typical market rates for a Marketing Designer with 2-5 years of experience in the Franklin, TN area. The benefits listed are directly extracted from the provided text and are presented to highlight the comprehensive package offered by Prime Health Services.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the Healthcare industry, specifically as a national medical cost containment company specializing in customized PPO network solutions. This context suggests a professional, regulated environment where clarity, accuracy, and brand trust are paramount.

Company Size: Prime Health Services, Inc. is a medium-sized company, likely employing between 50-200 individuals, indicated by the need for an in-house marketing department and the range of benefits offered. This size often fosters a collaborative environment where individual contributions are visible and impactful.

Founded: Founded in 2001, Prime Health Services has over two decades of experience in the medical cost containment market. This longevity suggests stability, established processes, and a deep understanding of their industry niche.

Team Structure:

• The Marketing Designer will likely be part of a focused marketing team, potentially comprising a Marketing Manager, content creators, and digital marketing specialists.

• The reporting structure would typically involve reporting to the Marketing Manager or Director of Marketing, who oversees overall marketing strategy and execution.

Methodology:

• The company utilizes a technology-driven approach to its core business, implying an appreciation for efficient processes and data-informed decisions, even within creative functions.

• The marketing department likely focuses on creating clear, concise, and visually compelling materials that support sales efforts and enhance client engagement, emphasizing brand consistency and audience impact.

• Collaboration and feedback are integral to refining creative output, ensuring that designs meet business objectives and stakeholder expectations.

Company Website: https://www.primehealthservices.com/

📝 Enhancement Note: The company culture is likely professional and growth-oriented, given its longstanding presence in the healthcare sector. The emphasis on technology and client service suggests a focus on efficiency and quality, which should extend to the marketing department's creative output. The size of the company implies that roles can be both impactful and offer opportunities for direct collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-to-mid-level professional designer, requiring 3+ years of experience. It's a specialist role focused on executing creative assets rather than strategic marketing planning. The "Marketing Designer" title suggests ownership of visual output rather than campaign strategy.

Reporting Structure: The Marketing Designer will report to a Marketing Manager or Director of Marketing. This structure provides guidance and oversight for creative projects, ensuring alignment with broader marketing objectives and brand standards.

Operations Impact: The Marketing Designer's impact is primarily through the creation of visually compelling marketing collateral that supports sales enablement, enhances brand perception, and improves audience engagement. High-quality design can directly influence lead generation, client acquisition, and brand loyalty by making communication clearer and more persuasive.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas such as digital marketing graphics, presentation design, or event collateral, becoming a go-to specialist.

• Brand Stewardship: Potential to take on more responsibility for managing and evolving brand guidelines, ensuring consistency across all visual communications.

• Cross-functional Project Leadership: As experience grows, the designer may lead visual aspects of specific marketing campaigns or projects, coordinating with various stakeholders.

• Mentorship: Opportunity to mentor junior designers or interns as the team expands.

• Industry Expertise Development: Gain valuable experience and understanding within the healthcare cost containment industry, which can be a niche advantage.

📝 Enhancement Note: Growth in this role is likely to be within the design specialization, focusing on mastering new design techniques, tools, and becoming a brand expert. Advancement might involve moving to a Senior Marketing Designer role or potentially transitioning into a Marketing Manager position if strategic marketing skills are developed.

🌐 Work Environment

Office Type: The role is on-site at a corporate office located at 331 Mallory Station Road, Franklin, TN. This suggests a traditional office environment with dedicated workspaces.

Office Location(s): The primary office is in Franklin, Tennessee, within the Nashville metropolitan area. This location offers access to a growing business hub with amenities and a reasonable cost of living.

Workspace Context:

• The workspace is described as having collaborative workspaces, suggesting an environment that encourages team interaction and brainstorming alongside individual focus areas.

• The office amenities, including specialty coffee machines, tea options, a smoothie bar, and an onsite market, contribute to a comfortable and well-equipped work environment designed to support employee well-being and productivity.

• Access to these amenities and collaborative spaces facilitates interaction with marketing colleagues and potentially other departments, fostering a connected workplace culture.

Work Schedule: The standard work schedule is 40 hours per week, typical for a full-time position. As an on-site role, it implies adherence to the company's operating hours, with potential for some flexibility depending on project demands and team dynamics.

📝 Enhancement Note: The on-site nature of the role and the described office amenities suggest a company that invests in its physical workspace to foster productivity and employee satisfaction. The collaborative spaces are key for a designer who needs to interact with marketing and sales teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and design style against the company's needs.

• Portfolio Presentation/Review: Candidates will likely be asked to present their portfolio, discussing their design process, rationale behind specific projects, and how they addressed client objectives and brand guidelines.

• Skills Assessment: A potential design challenge or exercise to evaluate proficiency in Adobe Creative Suite and ability to execute design tasks under time constraints.

• Behavioral & Cultural Fit Interviews: Discussions with the hiring manager and potentially team members to assess problem-solving skills, teamwork, communication, and alignment with company values.

• Final Interview: May involve a discussion with senior leadership to confirm fit and discuss overall role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent the skills required for this role (digital, print, sales collateral, presentations).

• Showcase Process: For key projects, briefly outline the brief, your creative process, challenges faced, and how you arrived at the final solution. Emphasize problem-solving.

• Highlight Impact: If possible, include metrics or qualitative feedback demonstrating the effectiveness of your designs (e.g., increased engagement, improved clarity, positive client feedback).

• Brand Consistency Examples: Include work that clearly demonstrates your ability to adhere to and apply brand guidelines consistently.

• File Preparation: Be prepared to discuss your process for preparing files for print and digital, showcasing attention to detail and technical understanding.

Challenge Preparation:

• Practice Design Exercises: Familiarize yourself with common design tasks for marketing collateral, such as creating a social media graphic from provided copy or refining a presentation slide.

• Tool Proficiency: Ensure quick and efficient navigation within Adobe Illustrator, InDesign, and Photoshop.

• Brand Application: If a brand guide is provided for a challenge, practice applying it quickly and accurately to new assets.

• Time Management: Practice completing design tasks within a specified timeframe, simulating interview conditions.

• Verbalizing Thought Process: Be ready to articulate your design decisions and rationale clearly and concisely.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should be prepared to not only show their work but also to explain the strategic thinking and process behind each piece, demonstrating their value beyond just aesthetic execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logos, icons, and complex illustrations.

• Adobe InDesign: Crucial for layout and design of multi-page documents like brochures, sales sheets, presentations, and event materials.

• Adobe Photoshop: Necessary for image editing, manipulation, and creating digital assets.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are listed as required for the designer role itself. However, understanding how marketing assets are used within CRM systems (e.g., email templates) or marketing automation platforms could provide context.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is the core technical requirement. While not explicitly stated, understanding how the designed assets integrate into broader marketing technology stacks (CRM, marketing automation, web platforms) can provide valuable context and demonstrate a more holistic understanding of marketing operations.

👥 Team Culture & Values

Operations Values:

• Visual Excellence: A strong emphasis on high-quality, polished design that reflects positively on the Prime Health Services brand.

• Brand Consistency: A commitment to upholding and enhancing brand identity across all marketing touchpoints.

• Collaboration: A proactive approach to working with marketing, sales, and other teams to achieve shared objectives.

• Efficiency & Initiative: Encouraging self-learners who can take initiative, find solutions, and manage projects end-to-end.

• Attention to Detail: A meticulous approach to design execution, file preparation, and quality control.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with marketing and sales teams, requiring clear communication and understanding of their needs and goals.

• Feedback-Driven Improvement: An environment where constructive feedback is welcomed and used to refine designs and processes.

• Proactive Communication: Regularly sharing progress, seeking clarification, and providing updates on design tasks.

• Team Support: Contributing to a positive team dynamic by being a reliable and supportive colleague.

📝 Enhancement Note: The company values suggest a professional, results-oriented culture that also prioritizes teamwork and continuous improvement. The "figure it out" mindset and self-learner competency highlight a desire for proactive, problem-solving individuals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring designs are innovative and engaging while strictly adhering to established brand standards.

• Managing Multiple Stakeholder Requests: Effectively prioritizing and executing design tasks for various internal clients with potentially conflicting needs or timelines.

• Meeting Tight Deadlines: Producing high-quality work efficiently under pressure, often required in fast-paced marketing environments.

• Adapting to Evolving Trends: Staying current with design trends and marketing visual styles while maintaining brand integrity.

• Translating Abstract Concepts: Effectively visualizing and communicating complex ideas or data through design.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new design tools and software.

• Industry-Specific Design Knowledge: Gaining specialized knowledge in designing for the healthcare and insurance sectors.

• Portfolio Expansion: Continuously adding high-impact projects to the portfolio through successful campaign execution.

• Mentorship: Learning from experienced marketing professionals and potentially mentoring junior team members.

• Process Optimization: Contributing to and learning from the refinement of the marketing team's creative workflow.

📝 Enhancement Note: The challenges highlight the need for strong organizational skills, adaptability, and a keen eye for detail. The growth opportunities are focused on deepening design expertise and gaining industry-specific knowledge, which are typical for a specialist role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a project from initial brief to final delivery, especially when working with tight deadlines." (Focus on workflow, communication, and efficiency.)

• "How do you ensure brand consistency across different marketing materials and channels?" (Highlight your understanding of brand guidelines and execution.)

• "Walk us through a project in your portfolio where you had to overcome a significant design challenge or pivot based on feedback." (Demonstrate problem-solving, adaptability, and your design rationale.)

Company & Culture Questions:

• "What interests you about Prime Health Services and our industry?" (Research the company's mission, services, and recent news.)

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize your openness to iteration and improvement.)

• "Describe your experience working collaboratively with marketing or sales teams." (Provide specific examples of teamwork and communication.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the objective, your role, the challenges, your design solutions, and the outcome.

• Quantify Impact: Where possible, use data or specific examples to illustrate the effectiveness of your designs.

• Highlight Technical Skills: Be ready to discuss your proficiency with Adobe Creative Suite and your file preparation techniques.

• Focus on Relevance: Prioritize projects that best align with the requirements of this Marketing Designer role (sales collateral, digital assets, presentations).

• Be Concise and Engaging: Present your work clearly and enthusiastically, allowing time for questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also strategic thinking, problem-solving abilities, and a collaborative spirit. The ability to articulate design decisions and process is as crucial as the visual output itself.

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on the recruiting.paylocity.com platform.

• Portfolio Customization: Tailor your resume and cover letter to highlight your 3+ years of professional design experience, proficiency in Adobe Creative Suite, and specific experience with marketing collateral, digital graphics, and presentations.

• Portfolio Curation: Select 5-7 of your strongest, most relevant projects. Ensure they clearly showcase your digital and print design capabilities, brand consistency application, and problem-solving approach. Prepare to discuss the rationale behind your design choices.

• Interview Preparation: Practice articulating your design process, how you handle feedback, and your understanding of brand stewardship. Be ready to discuss your portfolio projects in detail.

• Company Research: Familiarize yourself with Prime Health Services, Inc., its services in medical cost containment, and its mission. Understand their brand aesthetic and target audience to align your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.