Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Reface

Location: Ukraine

Job Type: Full-time

Category: Design & Creative Operations

Date Posted: April 16, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive the design and optimization of web funnels and onboarding flows, with a strong emphasis on conversion rate optimization (CRO) and user engagement.

• Leverage AI-generated creative assets and understand the technical implications of AI tools in design workflows.

• Collaborate closely with product management and development teams to translate business objectives into effective, data-driven design solutions.

• Maintain and enhance design systems to ensure consistency and efficiency across multiple AI-driven mobile applications.

• Focus on creating visually appealing and functionally robust user experiences that lead to measurable business outcomes.

📝 Enhancement Note: This role is positioned within "Design & Creative Operations" due to its explicit focus on driving business results through design, particularly conversion optimization and the integration of AI technologies, which are core operational functions within a product-led company. The emphasis on data-driven decisions and collaboration with product and development teams further solidifies its operational nature.

📈 Primary Responsibilities

• Architect and design end-to-end user onboarding flows and web funnels for Reface's AI-powered mobile applications, with a primary objective of maximizing conversion rates.

• Translate complex problems into clear, intuitive, and results-oriented design solutions, ensuring each design decision is rooted in a problem-solution-result framework.

• Conduct A/B testing and analyze key performance indicators (KPIs) and user behavior metrics to inform iterative redesigns and optimize user journeys.

• Develop high-fidelity prototypes, generate visual assets, create engaging micro-animations, design custom icons, and produce simple graphics.

• Partner with Product Managers and Developers to ensure seamless integration of design elements, aesthetic quality, and rapid deployment of user-facing features.

• Contribute to the development and maintenance of a robust design system, ensuring brand consistency and design efficiency across new and existing product offerings.

• Adapt to and integrate with various visual styles to support diverse product offerings and marketing campaigns.

📝 Enhancement Note: The responsibilities emphasize a strong operational focus on conversion optimization and data-driven design iteration, moving beyond purely aesthetic concerns. The mention of "driving our web funnels" and "from the first click to the payment screen" highlights a direct link to revenue generation and operational efficiency.

🎓 Skills & Qualifications

Education:

Experience:

• 2-5 years of professional experience in web design, with a proven track record in designing user flows and web funnels specifically for mobile applications.

Required Skills:

• Web Design & UX/UI: Proficient in designing intuitive and engaging user interfaces and user experiences for web and mobile platforms, with a strong emphasis on mobile-first design principles.

• Conversion Rate Optimization (CRO): Deep understanding of CRO principles and methodologies, with the ability to design and iterate on user journeys to improve conversion metrics.

• Prototyping & Wireframing: Skilled in using design tools (e.g., Figma, Sketch, Adobe XD) to create interactive prototypes, wireframes, and user flow diagrams.

• Graphic Design & Asset Creation: Competent in creating illustrations, micro-animations, icons, and other visual assets required for digital products.

• Data Analysis & Interpretation: Ability to analyze user data, A/B test results, and other performance metrics to drive design decisions and justify design changes.

• Design Systems: Experience in contributing to or maintaining design systems for consistency and scalability.

• AI Tool Familiarity: Comfortable working with AI-generated creatives and understanding their application in product design.

Preferred Skills:

• Motion Design: Experience with advanced micro-animations and motion graphics to enhance user engagement.

• Product Management Collaboration: Experience working closely with product managers in an agile development environment.

• Agile Methodologies: Familiarity with agile development processes and iterative design cycles.

• Cross-functional Communication: Excellent communication skills to articulate design decisions and collaborate effectively with technical and non-technical stakeholders.

📝 Enhancement Note: The experience level is inferred from the "2-5 years" AI-generated summary and the nature of the responsibilities, which require a degree of autonomy and strategic input typical of mid-level designers. The emphasis on self-sufficiency ("without delegating every little thing") points towards an expectation of independent contribution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase at least 2-3 detailed case studies demonstrating your ability to design web funnels and onboarding flows with a clear focus on improving conversion rates and achieving specific business objectives. Quantify the impact with metrics whenever possible.

• Mobile-First Design Examples: Highlight projects that specifically address the challenges and opportunities of designing for mobile devices, including payment screens and subscription flows.

• AI Integration Examples: If possible, include projects where AI-generated assets were utilized or where you explored AI's role in the design process.

• Design System Contributions: Provide examples of your involvement in design system development or maintenance, illustrating your understanding of scalability and consistency.

• Visual & Motion Design Samples: Include examples of illustrations, custom icons, and micro-animations that showcase your versatility and attention to detail.

Process Documentation:

• Problem-Solution-Result Framework: Clearly articulate your design process using this framework in your case studies. Detail the problem, your proposed solution, and the measurable results achieved.

• Data-Driven Iteration: Demonstrate how you use data and analytics (e.g., A/B test results, user feedback) to inform your design decisions and iterate on existing designs.

• Collaboration Workflows: Illustrate how you collaborate with product managers and developers, showing your process for handoffs, feedback incorporation, and iterative development.

📝 Enhancement Note: The portfolio requirements are tailored to the role's emphasis on conversion, mobile-first design, AI integration, and data-driven iteration, reflecting common expectations for operations-minded design roles.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Unlimited Vacation Policy: Full autonomy over vacation days, emphasizing trust and a strong sense of ownership.

• Professional Development Budget: An annual budget allocated for courses, workshops, or conferences to support skill enhancement and professional growth.

• Medical Insurance: Comprehensive medical coverage provided after the probationary period.

• Paid Sick Leave: Paid sick days are offered without requiring extensive documentation.

• Corporate Discounts: Access to exclusive discounts with partner companies for various personal needs.

• On-site Office Perks: A stable and well-equipped office environment in Kyiv, ensuring consistent access to electricity, water, and communication.

• Culture of Feedback: An environment that encourages open dialogue, constructive feedback, and innovation.

• Impactful Mission: Contribution to the company's mission, including involvement in initiatives like the Reface Fund which supports the country.

Working Hours:

• Full-time, with an estimated 40 hours per week. The company culture emphasizes ownership and work-life balance, suggesting flexibility within this framework, though the role is on-site.

📝 Enhancement Note: Salary is estimated based on typical compensation for mid-level design roles in Ukraine, considering the company's product focus and stated benefits. The "Unlimited Vacation Policy" and emphasis on "ownership" suggest a results-oriented work environment where autonomy is valued, but on-site presence is required.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Mobile Applications, Artificial Intelligence (AI)

Company Size: Reface has a significant global presence, with over 250 million downloads. While the exact employee count isn't specified, its scale suggests a medium to large-sized organization with established operational processes. The mention of an office in Kyiv and international recognition points to a robust operational infrastructure.

Founded: Reface was founded 5 years prior to the job posting date (around 2021), indicating a relatively young but rapidly growing company with a dynamic culture.

Team Structure:

• The Web Designer will be part of a product-focused team. This likely includes Product Managers, other Designers (UI/UX, Graphic), Developers (Front-end, Back-end), and potentially Data Analysts.

• Reporting is expected to be to a lead designer, Head of Product, or a Product Manager, depending on the specific team structure and company hierarchy.

Methodology:

• Data-Driven Decision Making: The company emphasizes analyzing metrics and testing hypotheses over pure intuition, a key operational tenet for efficiency and effectiveness.

• Agile Development: The mention of "releasing solutions" and iterative design implies an agile or similar iterative product development methodology.

• AI-Centric Innovation: The company's foundation in AI technology means that understanding and integrating AI tools and concepts is central to its operational approach.

• Feedback Culture: An open dialogue and feedback mechanism are promoted, suggesting a collaborative and continuous improvement mindset.

Company Website: https://reface.ai/

📝 Enhancement Note: The company culture is described as having a "special vibe" and a "culture of feedback," suggesting an emphasis on collaboration, autonomy, and continuous improvement, which are crucial for effective operations. The AI focus is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level Web Designer role (2-5 years of experience) focused on operational outcomes like conversion optimization. It requires a blend of creative execution and strategic thinking regarding user flow and business impact.

Reporting Structure: The role likely reports to a design lead, Head of Design, or a Product Manager. This structure facilitates direct collaboration with product strategy and development teams, integrating design operations into the broader product development lifecycle.

Operations Impact: The designer's work directly impacts revenue generation through optimizing web funnels and onboarding processes. Their success is measured by conversion rates, user engagement, and the overall efficiency of the user journey from initial interaction to payment.

Growth Opportunities:

• Specialization in AI Design: Develop expertise in designing for AI-driven products, a rapidly growing and high-demand field.

• CRO Mastery: Deepen skills in conversion rate optimization, becoming a specialist in data-driven design strategies that directly impact business metrics.

• Design System Leadership: Grow into a role responsible for the strategy and implementation of design systems across multiple products.

• Cross-functional Leadership: Transition into Product Management or lead design initiatives within specific product verticals by demonstrating strong operational impact.

• Skill Development: Utilize the provided annual budget for professional development to acquire new design tools, methodologies, or AI-related skills.

📝 Enhancement Note: The growth opportunities are framed around deepening expertise in areas critical to operations (CRO, design systems, AI integration) and potential leadership roles within product and design functions, reflecting a structured career path.

🌐 Work Environment

Office Type: The company offers an "Unbreakable Hub" in Kyiv, implying a stable, well-equipped, and reliable physical office space designed to ensure continuous operations despite potential external challenges.

Office Location(s): Kyiv, Ukraine. This location is highlighted for its stability and resourcefulness (uninterrupted power, water, communication).

Workspace Context:

• Collaborative Environment: The culture of feedback and close collaboration with PMs and developers suggests an environment where teamwork and open communication are encouraged.

• Technology & Tools: Access to modern design tools and likely robust IT infrastructure to support design operations. The role explicitly mentions working with AI tools.

• Team Interaction: Regular interaction with cross-functional teams, fostering a dynamic and communicative workspace.

Work Schedule:

• Full-time, approximately 40 hours per week. While on-site, the company's emphasis on "ownership" and "unlimited vacation" suggests a degree of flexibility in managing personal time, provided work responsibilities and operational cadence are maintained.

📝 Enhancement Note: The "Unbreakable Hub" description is a significant detail for the work environment, indicating a commitment to providing a stable and functional workspace, which is critical for maintaining operational continuity.

📄 Application & Portfolio Review Process

Interview Process:

• Call-with-Recruiter: An initial screening to assess basic qualifications, cultural fit, and alignment with the role's operational focus. Be prepared to discuss your understanding of conversion-driven design.

• Test Task: A practical assignment designed to evaluate your design skills, problem-solving approach, and ability to apply CRO principles to a given scenario. Focus on demonstrating your "problem → solution → result" methodology.

• Team Interview: Discussion with the design and product team to assess technical proficiency, collaboration style, and how you approach design challenges within a team context. Be ready to articulate your design rationale and process.

• PM Interview: An interview with a Product Manager to delve deeper into your understanding of product strategy, user needs, and how your design work contributes to business objectives.

• Offer: Final stage following successful interviews.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your design solution, and the quantifiable results (e.g., X% increase in conversion, Y% reduction in drop-off rate). Use data visualization if possible.

• Showcase Process: Detail your thought process, including user research, ideation, wireframing, prototyping, testing, and iteration. Emphasize how data informed your decisions.

• Highlight CRO Expertise: Explicitly call out how your designs aimed to improve conversion rates, and provide evidence of success.

• Mobile-First Focus: Ensure your portfolio prominently features work designed for mobile, especially payment and onboarding flows.

• Conciseness and Clarity: Present your work in a clear, organized, and easily digestible format. Avoid lengthy narratives; let the visuals and key metrics speak.

Challenge Preparation:

• CRO Scenarios: Anticipate questions or tasks related to optimizing a specific user flow or improving a hypothetical conversion funnel.

• AI Tool Integration: Be ready to discuss how you would incorporate AI-generated assets or leverage AI tools in your design process effectively.

• Design System Application: Be prepared to discuss principles of design systems and how you would apply them to maintain consistency and efficiency.

• Collaboration & Communication: Practice articulating your design decisions concisely and persuasively, especially when discussing trade-offs or data-driven adjustments.

📝 Enhancement Note: The process description is detailed, and the tips focus on showcasing operational aspects of design (quantifiable results, data-driven process, CRO focus) which are crucial for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable given industry trends and collaborative nature), Sketch, Adobe XD.

• Visual Asset Creation: Adobe Creative Suite (Photoshop, Illustrator), potentially tools for motion graphics (After Effects).

• AI Tools: Familiarity with AI art generators and design assistance tools (e.g., Midjourney, Stable Diffusion, or company-specific AI tools).

Analytics & Reporting:

• Web Analytics: Google Analytics, Amplitude, Mixpanel, or similar platforms to track user behavior and conversion metrics.

• A/B Testing Tools: Optimizely, VWO, Google Optimize, or in-house A/B testing frameworks.

CRM & Automation:

• While not a direct CRM role, understanding how design impacts user acquisition and retention funnels is key. Familiarity with marketing automation concepts might be beneficial.

• Integration Tools: Understanding how design elements integrate with front-end code and backend systems.

📝 Enhancement Note: The tool stack is inferred based on industry standards for web designers focused on conversion and product development, with a specific emphasis on AI tools due to the company's core technology.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A strong sense of responsibility for one's work and its impact on business outcomes. This translates to proactive problem-solving and a commitment to results.

• Data-Driven Decision Making: Valuing quantitative data and analytical insights over subjective opinions when making design choices.

• Efficiency & Optimization: A continuous drive to improve processes, workflows, and user experiences to maximize performance and minimize friction.

• Collaboration & Openness: Fostering an environment where ideas are shared freely, feedback is constructive, and teamwork is paramount.

• Adaptability & Innovation: Embracing new technologies (like AI) and methodologies to stay ahead in a fast-paced industry.

Collaboration Style:

• Cross-Functional Integration: Actively working with product managers, developers, and potentially marketing or data teams to ensure design aligns with broader business and technical goals.

• Iterative Feedback Loops: Engaging in regular critique sessions and incorporating feedback from various stakeholders to refine designs.

• Knowledge Sharing: Willingness to share design expertise, best practices, and learnings within the team and organization.

📝 Enhancement Note: The company values align with typical operational excellence principles: ownership, data-driven approaches, efficiency, and collaboration, all crucial for a high-performing operations team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Conversion: Continuously ensuring that visually appealing designs also serve the primary goal of driving conversions and user engagement.

• Rapid Iteration & AI Integration: Keeping pace with fast product development cycles and effectively incorporating AI-generated assets and AI-driven design tools into workflows.

• Data Interpretation: Translating complex user data and A/B test results into actionable design improvements.

• Cross-functional Alignment: Navigating priorities and ensuring seamless communication and integration with development and product management teams.

Learning & Development Opportunities:

• Advanced CRO Techniques: Deepen expertise in conversion rate optimization methodologies and user behavior analysis.

• AI in Design: Explore cutting-edge applications of AI in visual design, automation, and user experience enhancement.

• Design System Architecture: Gain experience in building and scaling robust design systems.

• Product Strategy Involvement: Contribute more significantly to product strategy discussions by demonstrating a strong understanding of user needs and business impact.

• Industry Conferences & Workshops: Utilize the allocated budget for professional development to attend relevant events and acquire new skills.

📝 Enhancement Note: Challenges are framed around the core operational demands of the role, while growth opportunities focus on deepening expertise in areas vital for operations and career advancement within a tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a web funnel that significantly improved conversion rates. What was the problem, your solution, and the quantifiable results?" (Focus on your problem-solution-result framework and data impact.)

• "How do you approach balancing creative design with the need for data-driven optimization and business goals?" (Highlight your understanding of CRO and user-centricity.)

Company & Culture Questions:

• "What interests you about Reface and our AI-driven products?" (Research Reface's products and mission.)

• "How do you approach feedback on your designs, especially from non-designers?" (Emphasize your openness to constructive criticism and data-backed discussions.)

Portfolio Presentation Strategy:

• Start with Impact: Begin each case study with the key business problem and the quantifiable results achieved.

• Walk Through Your Process: Clearly explain your thought process, from initial problem definition to final iteration, highlighting data points and user insights that guided your decisions.

• Showcase CRO Elements: Point out specific design choices made to improve conversion and explain the rationale behind them.

• Address AI Integration: If applicable, discuss how AI tools or assets were used and their impact on the design process or outcome.

• Be Prepared for Questions: Anticipate questions about your design choices, the challenges you faced, and alternative solutions you considered.

📝 Enhancement Note: Interview preparation focuses on demonstrating operational acumen through structured answers, showcasing portfolio impact, and aligning with the company's data-driven and results-oriented culture.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on Breezy HR.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that specifically highlight your experience in conversion rate optimization for mobile web funnels and onboarding flows. Ensure these case studies clearly articulate the problem, your solution, and the measurable results.

• Tailor Your Resume: Customize your resume to emphasize keywords related to "conversion rate optimization," "web funnels," "onboarding design," "AI tools," "data-driven design," and "mobile-first UX/UI." Quantify your achievements with specific metrics where possible.

• Prepare Your Narrative: Practice walking through your portfolio case studies, focusing on the "problem → solution → result" framework and your collaborative process with product and development teams. Be ready to discuss your approach to data analysis and A/B testing.

• Research Reface: Understand Reface's products, mission, and company values. Think about how your design philosophy and operational approach align with their goals, particularly their use of AI and focus on user engagement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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