Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Floowi

Location: 100% Remote (LATAM only)

Job Type: Full-time

Category: Web Design & Graphic Operations

Date Posted: 2026-08-17T17:06:45

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the operational aspects of maintaining and enhancing a company's digital presence through web design and graphic production.

• Responsibilities include website content management, basic web development tasks, and the creation of various digital marketing assets.

• The position requires a blend of technical web skills, graphic design proficiency, and an understanding of brand consistency.

• This is a part-time, project-based role with a variable workload, requiring strong self-management and independent work capabilities.

📝 Enhancement Note: This role is framed within an operations context, emphasizing the practical application of design and development skills to support business objectives. The "part-time, project-based" nature suggests a need for efficiency and strong project management from the candidate.

📈 Primary Responsibilities

• Website Maintenance & Updates: Regularly update and maintain the company website, including text, images, buttons, forms, and other content elements.

• Page & Landing Page Creation: Develop and edit new website pages and landing pages to support marketing campaigns and content strategies.

• Cross-Device Content Display: Ensure all website content displays correctly and optimally across desktop, tablet, and mobile devices.

• Basic Web Performance Optimization: Implement basic improvements for website speed and usability, adhering to fundamental SEO best practices.

• Marketing Asset Production: Design and produce a variety of digital marketing materials, including flyers, social media graphics, website banners, and visual elements for marketing campaigns.

• Image Optimization & Resizing: Resize and adapt graphic designs for various platforms and marketing channels, and perform basic photo and image editing and optimization.

• Brand Guideline Adherence: Strictly follow established company branding and visual guidelines to ensure consistent brand representation across all digital assets.

• Tool Integration: Connect forms and other marketing tools to the website as required for lead generation and campaign tracking.

📝 Enhancement Note: The responsibilities highlight a need for practical, hands-on execution rather than strategic design leadership. The emphasis on "basic improvements" and "basic SEO" indicates that this is not a senior development or advanced SEO role, but rather one focused on day-to-day operational support.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a background in Design, Digital Media, Computer Science, or a related field is typically beneficial.

Experience: 2-3 years of demonstrable experience in web design, web development, or graphic design.

Required Skills:

• Web Platform Proficiency: Proven experience with website content management systems (CMS) such as WordPress, Wix, Squarespace, or Shopify.

• Front-End Development Basics: Fundamental knowledge of HTML and CSS for website content manipulation and basic structural adjustments.

• Responsive Design Understanding: Basic understanding of how to ensure content adapts and displays correctly across different screen sizes and devices.

• Graphic Design Software: Proficiency in Adobe Photoshop and Adobe Illustrator for creating and editing visual assets.

• Visual Acuity: Strong visual and design sense with meticulous attention to detail.

• Independent Work Ethic: Demonstrated ability to work independently, manage time effectively, and meet project deadlines consistently.

• Portfolio: A comprehensive portfolio is mandatory, showcasing examples of websites or landing pages, graphic design projects, and marketing collateral like flyers, digital ads, or social media graphics.

Preferred Skills:

• Familiarity with Modern Design Tools: Experience with Canva and/or Figma for collaborative design or quick asset creation.

• Basic SEO Knowledge: Understanding of fundamental Search Engine Optimization principles to improve website visibility.

📝 Enhancement Note: The requirement for a portfolio is critical for this role, serving as the primary evidence of practical skills in web and graphic design. The "basic knowledge" qualifiers for HTML/CSS and SEO suggest the need for functional understanding rather than deep expertise, aligning with the operational support nature of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Projects: Showcase at least 2-3 distinct website or landing page projects, highlighting your role in content updates, layout adjustments, or basic functional implementations.

• Graphic Design Examples: Include a range of graphic design projects that demonstrate your ability to create visually appealing and on-brand assets for digital channels.

• Marketing Collateral: Present examples of flyers, digital advertisements, social media graphics, or banners that align with brand guidelines and marketing objectives.

• Process Documentation (Optional but Recommended): For key projects, briefly describe your process, challenges faced, and how you achieved specific outcomes, particularly for website updates or asset creation.

Process Documentation:

• Workflow Design: Ability to follow and execute established workflows for website updates and graphic design requests.

• Implementation Standards: Adherence to brand guidelines, technical constraints, and platform-specific best practices during implementation.

• Measurement & Analysis: While not explicitly stated, understanding how your work contributes to website engagement or marketing campaign effectiveness (e.g., through form submissions, ad clicks) is valuable.

📝 Enhancement Note: The portfolio is the cornerstone of the application. Candidates should curate it to directly address the responsibilities, emphasizing practical execution and visual output. Demonstrating an understanding of a structured process for design and web updates will be advantageous.

💵 Compensation & Benefits

Salary Range:

Competitive compensation in USD.

As this is a part-time, project-based role with a variable workload, compensation will likely be project-based or hourly. Based on the experience level (2-3 years) and the required skills in a remote LATAM context, an estimated hourly rate could range from $15 - $25 USD per hour. This estimate considers the competitive nature of remote work for U.S. companies sourcing talent from LATAM, factoring in skill set and the "part-time" aspect.

Benefits:

• Remote-First Flexibility: Work from any location within LATAM.

• Work From Anywhere: Enjoy the freedom to choose your workspace within the designated region.

• USD Compensation: Receive payment in U.S. Dollars, offering currency stability and competitive purchasing power.

Working Hours:

Part-time, PST Aligned. This implies a need to be available and responsive during specific hours that overlap with the Pacific Standard Time business day, though the total hours will be variable and project-dependent.

📝 Enhancement Note: The compensation estimate is based on general market rates for remote web/graphic designers in LATAM serving U.S. clients for part-time roles. Specific project scope and complexity will ultimately determine the exact compensation. The PST alignment indicates a need for timezone flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Services (Multi-specialty Family Medical Practice) and Talent Solutions (Floowi's operational sector).

Company Size: Floowi is a platform connecting LATAM professionals with U.S. companies. The client practice is a multi-specialty family medical practice operating for nearly three decades with a multi-provider care team.

Founded: The client practice was founded nearly three decades ago. Floowi's founding date is not specified but operates as a modern talent solution provider.

Team Structure:

• Client Operations Team: The Web Designer & Graphic Designer will likely work with a marketing or administrative team within the medical practice, reporting to a marketing manager or practice administrator responsible for communications.

• Floowi Support: While not directly on the client team, Floowi provides the platform and potentially some backend support for the remote talent.

• Cross-functional Collaboration: This role will collaborate with internal marketing stakeholders and potentially other team members involved in digital outreach or patient communication.

Methodology:

• Brand Consistency: Focus on maintaining consistent branding and visual identity across all digital touchpoints.

• Efficiency in Asset Creation: Employ efficient design processes to produce high-quality marketing materials and website updates promptly.

• Data-Informed Updates: While not explicitly stated, making basic SEO improvements and ensuring content displays correctly implies an awareness of user experience and search visibility.

Company Website: [Floowi Website: https://floowi.na.teamtailor.com] (Client website not provided, but would be the primary focus of the role)

📝 Enhancement Note: The dual context of a healthcare provider and a talent solutions platform is interesting. The Web Designer will be supporting the operational needs of a medical practice, meaning accuracy, clarity, and professionalism in all visual communications are paramount. The "LATAM only" remote aspect is a key differentiator for Floowi.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-to-mid-level operational role focused on execution. It's project-based and part-time, offering a practical way to gain experience in web and graphic design within a professional services context.

Reporting Structure: The role will report to a manager or lead within the client's organization who oversees marketing or communications. This person will assign tasks and provide feedback.

Operations Impact: The role directly impacts the client's digital presence, brand perception, and effectiveness of marketing campaigns. Well-designed websites and marketing materials contribute to patient acquisition, engagement, and overall brand credibility for the medical practice.

Growth Opportunities:

• Skill Deepening: Opportunity to deepen skills in specific CMS platforms (WordPress, Wix, etc.) and graphic design tools (Photoshop, Illustrator, Figma).

• Specialization: Potential to specialize further in areas like UI/UX design for web, or specific types of digital marketing collateral.

• Expanded Project Scope: As performance is demonstrated, there could be opportunities for more complex web projects or design tasks.

• Long-Term Engagement: Successful project completion could lead to longer-term, more consistent engagement with the client.

📝 Enhancement Note: This role is positioned as an operational support function. Growth would likely involve taking on more complex projects or transitioning to a full-time role if available, rather than formal internal career progression within a large corporate structure. The emphasis is on skill development through practical application.

🌐 Work Environment

Office Type: 100% Remote. The candidate will work from their own chosen workspace within LATAM.

Office Location(s): LATAM region. Specific country or city is not a restriction, but timezone alignment with PST is required.

Workspace Context:

• Autonomy: The role requires a high degree of autonomy and self-discipline to manage tasks and deadlines independently.

• Digital Collaboration Tools: Expect to use communication and project management tools for task assignment, feedback, and file sharing.

• Brand Consistency Focus: The environment will emphasize adherence to established brand guidelines and professional standards for all visual outputs.

Work Schedule: Part-time, PST Aligned. This means the candidate will need to dedicate a variable number of hours per week, ensuring availability during key overlapping hours with the U.S. Pacific Standard Time business day. Flexibility exists in when the work is done, as long as it aligns with the PST schedule for communication and task management.

📝 Enhancement Note: The remote nature requires excellent self-management and communication skills. The PST alignment is a crucial constraint that candidates must be able to accommodate.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and mandatory portfolios for basic qualifications and relevant experience.

• Skills Assessment: Likely a practical test or a deep dive into portfolio projects to assess hands-on web and graphic design capabilities. This may involve a small design challenge or a review of specific project workflows.

• Cultural Fit & Communication: An interview to assess English proficiency (C1+), communication style, ability to work independently, and understanding of the role's operational demands.

• Client Introduction (Potentially): A final interview with the hiring manager at the medical practice to discuss project specifics and team integration.

Portfolio Review Tips:

• Highlight Relevant Projects: Prioritize showcasing examples that directly align with the responsibilities: website updates, landing pages, flyers, social media graphics.

• Demonstrate Process: For key projects, briefly explain your approach, the tools used, and the outcome. For website updates, explain how you ensured content accuracy and responsiveness.

• Showcase Brand Adherence: Include examples where you successfully followed brand guidelines. If you created the guidelines, mention that.

• Quantify Impact (If Possible): If any of your designs or website updates led to measurable results (e.g., increased engagement, form submissions), highlight these.

• Organize Clearly: Ensure your portfolio is easy to navigate, with clear titles and descriptions for each piece.

Challenge Preparation:

• Website Update Simulation: Be prepared to discuss how you would approach updating content on a given webpage or creating a new landing page within a specific CMS.

• Graphic Design Task: You might be asked to create a social media graphic or adapt an existing design for a new format, demonstrating your workflow and tool proficiency.

• Problem-Solving: Anticipate questions about how you handle tight deadlines, conflicting feedback, or technical issues with websites.

📝 Enhancement Note: The portfolio is the most critical component. Candidates should treat it as their primary application document and ensure it thoroughly demonstrates the skills requested. The interview process will likely focus on verifying the portfolio's contents and assessing practical application.

🛠 Tools & Technology Stack

Primary Tools:

• Website Platforms: WordPress, Wix, Squarespace, Shopify (Experience with at least one is required).

• Graphic Design Software: Adobe Photoshop, Adobe Illustrator (Required).

• Prototyping/Design Collaboration (Preferred): Canva, Figma.

Analytics & Reporting:

• Basic SEO Tools: Familiarity with how SEO principles apply to web content and design. Understanding of tools like Google Analytics or SEMrush is a plus but not explicitly required.

CRM & Automation:

• Form Integration: Experience connecting forms or marketing tools to websites.

📝 Enhancement Note: Proficiency in WordPress and Adobe Creative Suite is essential. While other tools are preferred, the core requirement is the ability to manage content on common website platforms and create graphics using industry-standard software.

👥 Team Culture & Values

Operations Values:

• Professionalism & Accuracy: Given the healthcare context, a strong emphasis on accuracy, professionalism, and adherence to established standards is expected.

• Reliability: As a part-time, project-based role, being reliable and delivering work on time is crucial.

• Efficiency: The ability to produce quality work efficiently to meet variable workload demands.

• Adaptability: Willingness to adapt to different project requirements and feedback.

• Collaboration: While independent, the ability to communicate effectively with project managers and stakeholders is key.

Collaboration Style:

• Remote Communication: Primarily through digital channels (email, chat, project management tools).

• Feedback Integration: Openness to receiving and incorporating feedback on designs and website updates.

• Proactive Communication: Reporting progress, flagging potential issues, and seeking clarification when needed.

📝 Enhancement Note: The culture will likely reflect the professionalism of a medical practice, emphasizing accuracy and reliability. The remote nature necessitates strong digital communication and self-management.

⚡ Challenges & Growth Opportunities

Challenges:

• Variable Workload: Managing time and expectations with a part-time, project-based role can be challenging.

• Remote Collaboration: Maintaining effective communication and understanding project nuances without in-person interaction.

• Balancing Speed and Quality: Delivering high-quality design and web updates promptly.

• Adhering to Brand Strictness: Strictly following brand guidelines for a medical practice that may have specific compliance needs.

Learning & Development Opportunities:

• Platform Mastery: Deepen expertise in specific CMS platforms like WordPress, gaining advanced customization skills.

• Advanced Design Techniques: Explore more advanced graphic design principles, visual storytelling, and potentially UI/UX design.

• SEO Fundamentals: Develop a stronger understanding of SEO and how design and content impact search rankings.

• Cross-Functional Exposure: Gain insight into how marketing and digital operations support a healthcare business.

📝 Enhancement Note: The primary challenges revolve around the nature of the role (part-time, remote, project-based) and the need for precise execution in a professional healthcare environment. Growth opportunities are practical and skill-focused.

💡 Interview Preparation

Strategy Questions:

• Portfolio Walkthrough: Be prepared to discuss 2-3 key projects from your portfolio in detail, explaining your process, challenges, and outcomes. Focus on website updates and graphic design examples.

• CMS Experience: Describe your experience with WordPress or other platforms. How would you approach updating content, adding a new page, or embedding a form?

• Design Process: How do you approach a new design project? How do you ensure brand consistency and meet client requirements?

• Problem-Solving: Describe a time you faced a technical challenge on a website or a difficult design request. How did you resolve it?

Company & Culture Questions:

• Remote Work: How do you stay productive and manage your time effectively when working remotely?

• Communication: How do you ensure clear communication with remote teams and stakeholders?

• Understanding of Healthcare: What are your thoughts on designing for a medical practice? What considerations are important?

• Availability: Confirm your ability to align with PST hours for part-time work.

Portfolio Presentation Strategy:

• Visual Storytelling: Use your portfolio to tell a story about your skills and how you solve problems.

• Highlight Key Responsibilities: Ensure your presented work directly maps to the job description's requirements for website maintenance and graphic design.

• Demonstrate Technical Skills: For web projects, be ready to briefly explain the underlying structure or CMS used.

• Concise Explanations: Keep explanations brief and focused on impact and process.

📝 Enhancement Note: Interviewers will be looking for practical skills, a professional approach, strong communication, and the ability to work independently. The portfolio is your primary tool to demonstrate these capabilities.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the Floowi talent portal.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, easily accessible, and clearly showcases your web design and graphic design work, especially examples related to website updates, landing pages, and marketing collateral.

• Tailor Your Resume: Highlight relevant experience with CMS platforms (WordPress, Wix, etc.), Adobe Creative Suite, and any projects that demonstrate basic HTML/CSS and responsive design skills.

• Prepare for a Portfolio Review: Be ready to discuss your work in detail during an interview, focusing on your process, problem-solving abilities, and how you adhere to brand guidelines.

• Research the Client's Needs: Understand that the client is a multi-specialty family medical practice. Consider how your design approach can support their mission of patient care and community service.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---