Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Broadway Cares/Equity Fights AIDS

Location: New York City, New York, United States

Job Type: Full-Time

Category: Digital Design & Development Operations

Date Posted: 2026-08-19

Experience Level: Entry-Level (0-2 years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• This role is pivotal in bridging the gap between graphic design and front-end development, focusing on creating engaging digital experiences for a leading nonprofit organization.

• The Web Designer will be responsible for the visual design and user experience of responsive web pages, email campaigns, and digital assets, ensuring brand consistency and accessibility.

• A key aspect involves close collaboration with the Web Developer to translate design concepts into functional, high-quality digital outputs.

• The position also supports broader digital production needs, including image optimization, asset management, and contributing to social media and print projects when required.

📝 Enhancement Note: While the title is "Web Designer," the responsibilities clearly indicate a hybrid role blending UI/UX design with front-end development collaboration and digital production. This is common in smaller organizations where individuals wear multiple hats. The emphasis on handoff to a developer and understanding web standards suggests a focus on design implementation and optimization rather than full-stack development. The role is crucial for the operational efficiency of their digital communications.

📈 Primary Responsibilities

• Design and modernize responsive, standards-compliant email layouts using Mailchimp, ensuring fresh, effective, and on-brand communications.

• Develop wireframes and finished designs for new responsive WordPress pages, collaborating with the Web Developer to bring original WordPress theme concepts to life.

• Apply responsive design principles and web accessibility standards (WCAG) to create inclusive and user-friendly digital experiences across all platforms.

• Optimize and process image and design files (GIF, JPG, PNG, PSD, AI, INDD, PDF) for web, email, and social media, ensuring they meet appropriate file-size, dimensional, color, and quality standards.

• Prepare and deliver clean, organized, developer-ready design files and assets to the Web Developer for seamless integration.

• Translate creative and marketing needs into effective wireframes, design concepts, and final digital assets for campaigns, events, and online presence.

• Maintain design and visual consistency across Broadway Cares’ primary websites, broadwaycares.org and dradance.org.

• Collaborate closely with communications, development, and production teams to meet marketing, promotional, media, and event deadlines.

• Manage multiple design projects simultaneously, prioritizing accuracy, organization, and attention to detail in a fast-paced environment.

• Support in-house graphic designers and video editor on various digital and print projects, including social media campaigns, event banners, posters, and invitations.

• Assist with cataloging, organizing, and managing the organization’s graphic, photographic, and video assets for efficient retrieval and use.

• Participate actively in audience appeals during fundraising periods, which may include evenings and weekends, and support fundraising events.

📝 Enhancement Note: The responsibilities highlight a need for strong technical design skills (Mailchimp, WordPress, responsive design, accessibility) combined with excellent collaboration and project management capabilities, essential for operational effectiveness in a nonprofit setting. The inclusion of "audience appeals" and "fundraising events" indicates operational involvement beyond typical design tasks.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Web Design, Digital Media, or a related field is typically expected for roles requiring this level of design expertise. Equivalent practical experience may be considered.

Experience: 1-2 years of professional experience in web or digital design, ideally within an in-house creative team, agency, or nonprofit organization, or as a dedicated freelancer.

Required Skills:

• Portfolio: A strong portfolio showcasing exceptional web, email, and digital design work, with a keen eye for typography, layout, color theory, and composition.

• Design Software Proficiency: Expert knowledge of Adobe Creative Cloud (Photoshop, Illustrator, InDesign), with a strong understanding of web image formats (GIF, JPG, PNG) and web color standards.

• Email Marketing Design: Proven experience designing responsive emails in Mailchimp or a comparable email marketing platform.

• Web Design Fundamentals: Solid understanding of responsive web design principles, mobile-first design, and cross-browser/cross-device compatibility.

• Content Management Systems (CMS): Familiarity with WordPress theme design and content management.

• Front-End Technologies: Basic knowledge of HTML, CSS, and JavaScript for understanding web development constraints and opportunities.

• Web Accessibility: Familiarity with web accessibility standards, including WCAG guidelines, to ensure inclusive design practices.

• Digital Production: Ability to optimize and process image and design files for web and digital use, meeting specific file-size and quality requirements.

• Collaboration & Communication: Exceptional organizational, verbal, and written communication skills; ability to translate creative briefs into actionable design solutions.

• Project Management: Proven ability to manage multiple projects, prioritize tasks, and meet strict deadlines in a fast-paced, dynamic environment.

• Mission Alignment: A comprehensive understanding of and commitment to the mission of Broadway Cares/Equity Fights AIDS.

Preferred Skills:

• Experience designing engaging content for social media platforms.

• Familiarity with video editing software, motion graphics, or animation principles.

• Knowledge of printing processes and prepress procedures for print collateral.

• Experience with A/B testing for email campaigns or web pages to optimize performance.

📝 Enhancement Note: The "affection for dogs" is a quirky but important cultural fit indicator for this specific organization, suggesting a friendly and possibly pet-welcoming office environment. It should be treated as a bonus but not a primary qualification. The emphasis on "developer-ready files" and "collaborating closely with the web developer" underscores the operational need for seamless handoffs and efficient workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Web & Email Design: Showcase at least 2-3 distinct projects that highlight responsive web page design and sophisticated email campaign layouts, ideally for similar organizations or with clear calls-to-action.

• Cross-Platform Adaptability: Include examples that illustrate how designs adapt effectively across various devices (desktop, tablet, mobile) and email clients.

• Brand Consistency: Present projects that demonstrate an understanding of maintaining brand identity and visual style across different digital touchpoints.

• Process Visualization: If possible, include wireframes, user flow diagrams, or mockups that illustrate the design process from concept to final execution.

• File Optimization Examples: Briefly explain or show examples of how you optimized assets for web performance (e.g., file size reduction, appropriate format selection).

Process Documentation:

• Workflow Clarity: Be prepared to discuss your typical design workflow, from receiving a brief to delivering final assets, including how you collaborate with developers and other stakeholders.

• Problem-Solving Approach: Articulate how you approach design challenges, such as ensuring accessibility or optimizing for specific platforms, and how you resolve rendering or production issues.

• Asset Management Strategy: Discuss how you organize and manage design files and digital assets for easy access and future use.

📝 Enhancement Note: For a Web Designer role, the portfolio is paramount. It serves as direct evidence of their ability to execute the core design and production responsibilities, which directly impacts the operational efficiency of the communications department. The focus should be on clarity, responsiveness, and adherence to standards.

💵 Compensation & Benefits

Salary Range: $70,000 - $80,000 USD per year.

This range reflects the stated experience level (1-2 years) and the comprehensive responsibilities of the role, including design, production, and collaboration. The organization notes flexibility and willingness to discuss adjustments based on candidate qualifications and suitability for different levels of the role.

Benefits:

• Generous Vacation and PTO Policy: Ample paid time off for rest and rejuvenation.

• Retirement Planning:

  • Defined Benefit Pension Plan: A long-term retirement benefit providing a guaranteed income stream.
  • 401(k) Plan: A traditional retirement savings plan with potential employer contributions.

• Comprehensive Health Insurance:

  • Health Benefit Plan: Covers medical expenses.
  • Dental Insurance: For oral health.
  • Vision Insurance: For eye care.

• Income Protection:

  • Disability Insurance: Provides income replacement if unable to work due to illness or injury.
  • Life Insurance: Financial support for beneficiaries in the event of death.

Working Hours: 40 hours per week. While the standard work week is 40 hours, the role may require occasional evening and weekend work, particularly during fundraising periods and events. The "NYC Hybrid" designation indicates a structured in-office presence is expected.

📝 Enhancement Note: The inclusion of a defined benefit pension plan is highly unusual and valuable in today's job market, indicating a strong commitment to long-term employee welfare. The hybrid work arrangement with a specific number of in-office days (3 per week) is a key detail for candidates evaluating work-life balance and operational integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Services / Nonprofit / Arts & Entertainment Philanthropy. Broadway Cares/Equity Fights AIDS operates at the intersection of the theater community and philanthropic support, providing critical aid to individuals affected by HIV/AIDS and other life-challenging illnesses.

Company Size: Small, collaborative team. This implies a close-knit environment where each member's contribution is highly visible and impactful. It also means individuals often take on diverse responsibilities beyond their core job title.

Founded: Broadway Cares/Equity Fights AIDS was formed in 1992 through the merger of two long-standing AIDS fundraising organizations, reflecting a deep history and sustained commitment to its mission.

Team Structure:

• The Web Designer reports to the Web Developer, indicating a direct line of technical guidance and project assignment within the digital team.

• This digital team likely collaborates closely with the Communications department, Development (fundraising) team, and Production staff, requiring strong interdepartmental operational alignment.

• The "small, collaborative team" description suggests a flat hierarchy and a culture of shared responsibility and mutual support. Methodology:

• Data-Driven Design & Communication: Designs and digital assets are created to support fundraising campaigns and donor engagement, requiring an understanding of how visual elements drive action and communicate impact.

• Agile & Responsive Project Management: The need to meet marketing, promotional, media, and event deadlines, especially during intense fundraising periods, necessitates flexible and responsive project execution.

• Efficiency & Optimization: Emphasis on optimizing digital assets for web performance and ensuring clean handoffs to developers highlights a focus on operational efficiency in digital production.

Company Website: broadwaycares.org

📝 Enhancement Note: The company's mission is central to its culture. Candidates should demonstrate a genuine passion for supporting the theater community and those in need. The "small, collaborative team" aspect means cultural fit and strong interpersonal skills are as crucial as technical abilities for successful operational integration.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level to Junior Designer. This role is ideal for individuals with foundational design skills and 1-2 years of experience looking to specialize in digital design within a mission-driven organization. It offers hands-on experience in key digital operations areas like web content management, email marketing, and digital asset production.

Reporting Structure: The Web Designer reports directly to the Web Developer. This structure facilitates clear project direction, technical feedback, and skill development in areas relevant to web implementation. It also means the Web Developer plays a key role in mentoring and guiding the designer's growth.

Operations Impact: The Web Designer's work directly influences the organization's ability to communicate its mission, engage supporters, and drive fundraising efforts. Effective digital design and production are critical operational components for a nonprofit relying on public support and engagement. Their work contributes directly to the organization's outreach and resource generation capabilities.

Growth Opportunities:

• Specialization in Digital Design: Deepen expertise in responsive web design, email marketing platforms (Mailchimp), and CMS theming (WordPress).

• Cross-Functional Skill Development: Gain exposure to broader digital marketing, social media campaigns, and potentially print design through collaboration with other creative teams.

• Technical Acumen: Develop a stronger understanding of front-end development principles (HTML, CSS, JavaScript) and web accessibility standards, enhancing their ability to create production-ready assets.

• Project Management & Workflow Optimization: Hone skills in managing multiple projects, adhering to deadlines, and contributing to efficient operational workflows within the digital team.

• Impactful Contribution: Experience the direct impact of their design work on significant philanthropic campaigns and events, fostering a sense of purpose and engagement.

📝 Enhancement Note: The reporting structure to the Web Developer is a significant factor. Growth will likely be tied to mastering the technical aspects of digital design implementation and understanding how design impacts development efficiency. Opportunities for growth into a more senior/lead designer role would depend on demonstrating strong initiative and expanding skillsets within the digital operations framework.

🌐 Work Environment

Office Type: Hybrid Work Environment. The role requires a minimum of three days per week working from the organization's Times Square office, with the remaining days offering flexibility. This blend aims to foster collaboration and team cohesion while allowing for focused work.

Office Location(s): New York City, NY (Times Square office). This central location provides access to a vibrant cultural hub and is easily accessible via public transportation for many New York-based employees.

Workspace Context:

• Collaborative Hub: The office environment is described as small and collaborative, suggesting ample opportunities for direct interaction with colleagues, including the Web Developer, graphic designers, and other members of the communications and development teams.

• Digital Tools & Technology: Access to standard design software (Adobe Creative Cloud) and likely a well-equipped digital workspace for design, production, and communication.

• Mission-Focused Atmosphere: Working within a nonprofit dedicated to helping others creates a unique work atmosphere driven by purpose and collective impact.

Work Schedule: Standard 40-hour work week, with potential for evening and weekend work during peak fundraising periods (two six-week periods annually) and for fundraising events. This requires a degree of flexibility and commitment to the organization's operational needs.

📝 Enhancement Note: The "Times Square office" location is a significant draw for many in the creative and nonprofit sectors in NYC. The hybrid model with a defined number of office days is crucial for understanding the day-to-day operational rhythm and the balance between independent work and team collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational design skills, relevant experience, and alignment with job requirements.

• Portfolio Review & Discussion: A dedicated session to walk through selected portfolio pieces, discussing design choices, processes, and problem-solving approaches. This is where the candidate demonstrates their understanding of web standards, responsiveness, and accessibility.

• Skills & Collaboration Assessment: Interviews may include technical questions related to design software, web standards, and email marketing platforms. Behavioral questions will assess collaboration skills, project management approach, and cultural fit with the organization's mission and team dynamics.

• Team/Manager Interview: Meeting with the Web Developer (reporting manager) and potentially other key team members to evaluate synergy and understanding of the role's operational integration.

• Potential Design Challenge: A small, timed design exercise or case study may be assigned to evaluate practical application of skills under pressure, focusing on areas like email design or asset optimization for web.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that highlight web design, responsive email design, and digital production skills.

• Tell a Story: For each project, clearly articulate the problem you were solving, your design process, the tools you used, your specific contributions, and the outcomes or impact (even if hypothetical for student work).

• Highlight Technical Proficiency: Demonstrate your understanding of web standards, responsiveness, accessibility (WCAG), and file optimization. Use clear annotations or descriptions.

• Showcase Collaboration: If you worked with developers or other team members, mention it and explain your role in the collaborative process.

• Be Prepared for Questions: Anticipate questions about your design choices, how you handle feedback, and how you approach translating marketing objectives into visual design.

Challenge Preparation:

• Revisit Core Skills: Brush up on Mailchimp template design, responsive layout principles, image optimization techniques, and basic HTML/CSS.

• Understand the Mission: Be ready to discuss how design can support Broadway Cares' fundraising and support initiatives.

• Focus on Efficiency: If given a design challenge, prioritize delivering a functional and on-brand solution within the given time, rather than over-designing. Demonstrate clear decision-making.

📝 Enhancement Note: The portfolio is the most critical component for this role. The interview process will heavily rely on it to gauge practical skills and operational readiness. Candidates should be prepared to discuss their entire design process, from initial concept to final asset delivery, emphasizing efficiency and collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert proficiency required in Photoshop and Illustrator for graphic creation and manipulation. InDesign may be used for layout and asset preparation.

• Mailchimp: Extensive experience designing responsive email templates and managing email campaigns.

• WordPress: Familiarity with WordPress theme design principles and content management for website updates and new page creation.

Analytics & Reporting:

• While not explicitly mentioned, familiarity with basic web analytics (e.g., Google Analytics) for understanding user behavior and campaign performance could be beneficial for optimizing designs.

• Understanding of email marketing analytics within Mailchimp to inform design decisions and improvements. CRM & Automation:

• No specific CRM or automation tools are listed for this role, but the role supports fundraising efforts, which often integrate with CRMs. Understanding how design impacts user journeys within these systems is a plus.

• File Transfer & Collaboration: Tools like Dropbox, Google Drive, or similar for organizing and sharing design files with the Web Developer and other team members.

📝 Enhancement Note: The tech stack is focused on design and content delivery platforms. Proficiency in Adobe Creative Cloud and Mailchimp are non-negotiable. Familiarity with WordPress themes and basic front-end technologies (HTML/CSS) is crucial for effective collaboration with the Web Developer and ensuring designs are implementable and performant.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A deep commitment to supporting the theater community and individuals facing health challenges. This value drives the purpose and impact of all operational activities.

• Collaboration & Teamwork: Emphasis on working together in a small, supportive team environment, sharing responsibilities and contributing to collective goals.

• Creativity & Excellence: Fostering an environment where creative ideas are encouraged, and high-quality work is delivered consistently to achieve operational objectives.

• Efficiency & Effectiveness: A focus on optimizing processes and digital assets to ensure communications are impactful and resources are used wisely.

• Inclusivity & Respect: Commitment to a diverse workforce and a culture that values equity, inclusion, respect, and integrity for all.

Collaboration Style:

• Cross-Functional Integration: The Web Designer will work closely with the Web Developer, graphic designers, communications, and development teams, requiring strong communication and the ability to translate needs across different functions.

• Feedback-Oriented: Expectation of active participation in project reviews and problem-solving, implying a culture where constructive feedback is shared and utilized to improve outcomes.

• Knowledge Sharing: As part of a small team, informal knowledge sharing and mutual support are likely common, helping to build collective expertise and improve operational resilience.

📝 Enhancement Note: The values strongly emphasize community, purpose, and collaboration. Candidates should be prepared to articulate how they embody these values in their work and how they contribute to a positive, mission-focused operational environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Technical Constraints: Ensuring visually appealing designs are also technically feasible, accessible, and performant across various platforms and devices, requiring close liaison with the Web Developer.

• Managing Diverse Project Demands: Juggling multiple design requests from different departments (communications, development, events) with varying deadlines and priorities.

• Adapting to Nonprofit Environment: Working within budget and resource constraints common in nonprofits while still striving for high-quality creative output.

• Staying Current with Digital Trends: Keeping up-to-date with evolving web standards, design best practices, and new digital tools relevant to nonprofit communications.

Learning & Development Opportunities:

• Deepen Web & Email Design Skills: Gain extensive hands-on experience with Mailchimp, responsive design, and WordPress theming, potentially leading to specialization.

• Enhance Front-End Understanding: Develop a more robust grasp of HTML, CSS, and JavaScript through close collaboration with the Web Developer, improving the quality of design handoffs.

• Explore Broader Digital Production: Gain experience with social media design, asset management, and potentially basic video editing or motion graphics.

• Contribute to Mission Impact: Directly see the results of design work in fundraising success and support for beneficiaries, providing significant job satisfaction and purpose.

• Gain Nonprofit Sector Experience: Understand the unique operational dynamics and communication strategies of a large, established nonprofit organization.

📝 Enhancement Note: The primary growth opportunity lies in becoming a highly skilled digital designer within a mission-driven context, with a strong understanding of how design integrates with development and operational goals. The challenges are typical for roles that bridge creative and technical functions in a resource-conscious environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a responsive email campaign in Mailchimp. What are the key considerations for ensuring it renders well across different devices and clients?" (Assesses technical process, platform knowledge, and problem-solving for rendering issues.)

• "How do you approach translating a marketing or fundraising objective into visual design elements for a web page or campaign?" (Evaluates ability to connect design to business/operational goals.)

• "Walk us through a project in your portfolio where you had to collaborate closely with a developer. What were the challenges, and how did you ensure a smooth handoff and successful implementation?" (Tests collaboration skills, understanding of developer needs, and operational workflow.) Company & Culture Questions:

• "What do you know about Broadway Cares/Equity Fights AIDS, and why are you interested in contributing your design skills to our mission?" (Assesses research, mission alignment, and cultural fit.)

• "Describe your ideal work environment and how you contribute to a collaborative team, especially in a small, mission-driven organization." (Evaluates teamwork, adaptability, and cultural fit.)

• "How do you manage your workload and prioritize tasks when faced with multiple competing deadlines from different departments?" (Assesses project management and operational efficiency.) Portfolio Presentation Strategy:

• Structure for Impact: For each project, clearly state the objective, your role, the design process, key decisions, and the outcome. Use visuals effectively.

• Highlight Technical Details: Be ready to discuss your use of specific tools (Adobe CC, Mailchimp), your understanding of responsive design, web accessibility, and file optimization.

• Demonstrate Problem-Solving: For any challenges encountered, explain how you addressed them and what you learned. This shows resilience and adaptability.

• Connect to the Mission: Frame your work in the context of how it could benefit Broadway Cares, whether by increasing engagement, improving donor experience, or enhancing brand perception.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also an understanding of operational efficiency, collaboration, and mission alignment. Being able to articulate one's process and problem-solving approach with specific examples from the portfolio is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on app.dover.com.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in web design, responsive email marketing (specifically Mailchimp), WordPress, and digital asset optimization. Ensure your portfolio is easily accessible and showcases relevant projects prominently.

• Resume Optimization: Clearly articulate your 1-2 years of professional experience, emphasizing achievements related to design execution, collaboration with developers, and meeting project deadlines. Use keywords like "responsive design," "web accessibility," "digital production," and "Mailchimp."

• Interview Preparation: Practice discussing your portfolio projects in detail, focusing on your design process, technical skills, and how you handle collaboration and feedback. Be ready to answer questions about your understanding of web standards and accessibility.

• Company Research: Thoroughly research Broadway Cares/Equity Fights AIDS's mission, current campaigns, and website. Understand how your design skills can directly support their philanthropic goals and operational needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.