Web & Visual Designer (all genders)

📍 Job Overview

Job Title: Web & Visual Designer (Intern)

Company: Lio

Location: Munich, Bavaria, Germany

Job Type: Internship

Category: Design / Marketing Operations

Date Posted: 2026-08-07

Experience Level: Entry Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role is ideal for a budding designer eager to make a tangible impact on a category-defining AI company's brand presence and digital footprint.

• The intern will focus on evolving Lio's website and visual identity, translating complex AI and enterprise technology concepts into compelling visual narratives.

• Key responsibilities include designing and implementing new web pages, creating high-quality visual assets, and experimenting with creative concepts.

• Collaboration with leadership, the Founding Brand Operator, and the Go-To-Market (GTM) team is central to shaping Lio's external presentation.

📝 Enhancement Note: While the input job title is "Web & Visual Designer," the description and responsibilities strongly align with a role that bridges creative design with marketing operations, specifically in terms of website development and asset creation for GTM initiatives. The "Intern" employment type suggests a focus on learning and contributing under guidance, rather than independent strategic ownership. The AI and enterprise technology context is crucial for understanding the subject matter being visually communicated.

📈 Primary Responsibilities

• Collaborate closely with the Founding Brand Operator, CEO, and GTM team to continuously evolve Lio’s website, from concept and design through to implementation.

• Contribute to shaping Lio's external brand perception and developing its visual identity as the company scales.

• Design and launch new landing pages, campaign pages, and other web experiences to support marketing and sales initiatives.

• Translate complex ideas about AI and enterprise technology into simple, compelling, and visually engaging stories.

• Create high-quality visual assets for the company's website, social media channels, marketing campaigns, events, and other brand touchpoints.

• Build and implement web pages directly using Webflow or Framer, taking designs from Figma to live, functional experiences.

• Experiment with new visual formats, interactive elements, and creative concepts to enhance Lio’s brand and web presence.

• Support the GTM team by creating visually appealing collateral that aligns with strategic marketing objectives.

📝 Enhancement Note: The responsibilities are framed to emphasize the direct contribution to Go-To-Market (GTM) efforts through visual design and web development. The role requires translating technical concepts (AI, enterprise technology) into accessible visuals, a common requirement in B2B marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communication, Web Design, or a related creative field is highly beneficial.

Experience: Prior experience in web design, visual design, or brand identity development is expected, demonstrated through a strong portfolio. This can include professional, freelance, or personal projects.

Required Skills:

• Demonstrated proficiency in Figma for UI/UX design and prototyping.

• Hands-on experience building websites using Webflow or Framer.

• Strong understanding of typography, layout, composition, and visual hierarchy.

• Proven ability in visual storytelling, translating complex information into clear and compelling visuals.

• Detail-oriented approach with a commitment to producing high-quality visual work.

• Curiosity and eagerness to learn, experiment with new ideas, formats, and design trends.

• Comfortable working collaboratively in a fast-paced, early-stage startup environment.

• Ability to take a rough idea or brief and develop it into a polished design solution. Preferred Skills:

• Experience with motion design and animation principles.

• Experience in creating interactive web experiences.

• Familiarity with AI and enterprise technology concepts to better inform design decisions.

• Basic understanding of SEO principles as they relate to web page design and content.

📝 Enhancement Note: The emphasis on Figma, Webflow/Framer, and visual storytelling points to a role that is not just about aesthetics but also about functional web design and effective communication for marketing and sales purposes. The "Nice to Have" skills like motion design and interactive experiences suggest opportunities for growth and specialization within the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design work, with a strong emphasis on web design and visual identity projects.

• Examples demonstrating proficiency in Figma, including wireframes, mockups, and interactive prototypes.

• Case studies or project examples highlighting the process of building live websites using Webflow or Framer, showcasing the transition from design to implementation.

• Visual assets created for marketing campaigns, social media, or branding initiatives that demonstrate creative concepting and execution.

• Projects that illustrate the ability to translate complex technical concepts (like AI or enterprise software) into clear, compelling visual narratives. Process Documentation:

• While formal process documentation may not be required for an intern, demonstrating an understanding of design workflows, from ideation and sketching to digital execution and iteration, is crucial.

• Candidates should be prepared to articulate their design process during interviews, explaining how they approach briefs, conduct research, and iterate on designs based on feedback.

📝 Enhancement Note: For a design intern role, the "portfolio" is the primary demonstration of process and skill. The emphasis is on showing the entire design lifecycle for web and visual assets, with a clear understanding of how designs are brought to life through web development tools.

💵 Compensation & Benefits

Salary Range: As this is an internship position in Munich, Germany, the salary will be competitive for intern roles in the tech industry. Intern salaries in Munich typically range from €800 to €1,500 per month, depending on the company, industry, and specific responsibilities. Lio, being an early-stage AI company, may offer a rate towards the higher end of this spectrum to attract strong talent. (Research Methodology: Based on typical intern compensation in Munich for tech/design roles, considering industry benchmarks and cost of living in Munich. Data sources include Glassdoor, LinkedIn Salary, and general German internship salary guides.)

Benefits:

• Hands-on experience contributing to a category-defining AI company from its early stages.

• Opportunity to work closely with founders and experienced GTM professionals.

• Direct impact on Lio's brand and web presence, with work going live quickly.

• Creative freedom and ample room for experimentation and skill development.

• Exposure to the fast-paced environment of an early-stage tech startup.

• Potential for future opportunities within Lio based on performance and company growth.

• Networking opportunities within the AI and tech startup ecosystem in Munich.

Working Hours: Typically 40 hours per week, aligning with standard full-time internship schedules. Flexibility may be offered within the context of project deadlines and team collaboration, but the role is designated as on-site, requiring physical presence during core business hours.

📝 Enhancement Note: Specific salary and benefits for internships are often less standardized than full-time roles. The provided range is an estimate based on common practices in Munich for similar positions. The benefits are framed around the unique opportunities of an internship at an early-stage tech company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Enterprise Technology, Software. Lio is positioned at the forefront of AI innovation, aiming to define a new category within the enterprise technology landscape. This context implies a culture that values cutting-edge thinking, rapid iteration, and a deep understanding of technological advancements.

Company Size: Early-stage startup. This suggests a dynamic, agile, and potentially lean organizational structure where individuals often wear multiple hats and have a direct line to leadership. Collaboration is key, and impact is highly visible.

Founded: Lio is an early-stage company, implying a foundational period where core processes, culture, and brand identity are actively being shaped. This offers a unique opportunity for interns to influence and grow with the company.

Team Structure:

• The design function likely operates closely with the Founding Brand Operator, CEO, and the Go-To-Market (GTM) team.

• This structure emphasizes cross-functional collaboration, with designers supporting marketing, sales enablement, and product communication efforts.

• Reporting lines are likely direct and transparent, with frequent interaction between the intern designer and senior leadership. Methodology:

• Data-Driven Design: While not explicitly stated, modern design teams, especially in tech, often leverage data (user feedback, website analytics) to inform design decisions and measure impact.

• Agile Development: The fast-paced nature of startups typically involves agile methodologies, meaning rapid prototyping, iterative design, and quick feedback loops.

• Brand Consistency: A core focus will be maintaining and evolving a consistent brand identity across all touchpoints, ensuring Lio's message is clear and impactful.

Company Website: https://www.lio.ai/

📝 Enhancement Note: The company's focus on AI and its early-stage status are key cultural drivers. The "Founding Brand Operator" role suggests a strong emphasis on brand development from the outset, making this design internship critical to Lio's outward presentation.

📈 Career & Growth Analysis

Operations Career Level: This is an entry-level internship role. It's designed for individuals early in their design careers, seeking practical experience and skill development. The focus is on learning foundational design principles, tool proficiency, and understanding how design contributes to business objectives within a startup context.

Reporting Structure: The intern will report directly to the Founding Brand Operator or a senior designer/marketing lead. There will be close collaboration with the CEO and the GTM team, providing exposure to leadership and cross-functional teams.

Operations Impact: The intern's work will directly influence Lio's external perception, brand recognition, and effectiveness of marketing campaigns. By creating compelling visuals and functional web pages, they will contribute to lead generation, customer acquisition, and overall brand building efforts, which are critical for a startup's growth.

Growth Opportunities:

• Skill Development: Deepen expertise in Figma, Webflow/Framer, and visual storytelling through hands-on project work. Potential to learn motion design and interactive web development.

• Industry Exposure: Gain invaluable experience in the AI and enterprise technology sectors, understanding how design supports GTM strategies.

• Portfolio Enhancement: Build a robust portfolio with real-world projects that showcase significant contributions and measurable impact.

• Networking: Develop professional relationships with founders, GTM professionals, and potentially other team members, which can be crucial for future career advancement.

• Potential for Future Roles: Exceptional performance and a strong cultural fit could lead to opportunities for full-time roles as Lio continues to grow.

📝 Enhancement Note: The growth analysis focuses on the internship's potential as a stepping stone. The "Operations Impact" is framed through the lens of how design supports core business functions like marketing and sales, aligning with operations principles.

🌐 Work Environment

Office Type: Lio is described as an early-stage company, likely operating from a modern co-working space or a dedicated startup office in Munich. The environment is expected to be collaborative, dynamic, and focused on innovation.

Office Location(s): Munich, Bavaria, Germany. This location places Lio within a vibrant tech and startup hub in Europe.

Workspace Context:

• Collaborative Environment: Expect an open-plan office or designated team areas that foster easy communication and spontaneous collaboration with colleagues from various departments.

• Tools and Technology: Access to industry-standard design software (Figma), web development platforms (Webflow/Framer), and other collaborative tools necessary for design and GTM work.

• Team Interaction: Frequent opportunities to interact with the Founding Brand Operator, GTM team members, and potentially the CEO, facilitating learning and direct feedback.

Work Schedule: The role is designated as on-site, requiring the intern to be present at the office. Standard working hours will likely be around 40 hours per week, with potential for some flexibility to accommodate project needs, but core hours will be expected for team collaboration and meetings.

📝 Enhancement Note: The description of an "on-site" internship in a startup context implies a hands-on, collaborative environment where physical presence is key for team integration and workflow efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess fundamental design skills, tool proficiency, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A session where the candidate presents their portfolio, discusses their design process, and explains specific projects. This is a crucial step to evaluate visual storytelling, problem-solving, and technical capabilities.

• Skills Assessment/Challenge: Potentially a small design exercise or a case study related to Lio's brand or a specific marketing challenge. This assesses how the candidate approaches a brief and translates it into design.

• Team/Culture Fit Interview: Meeting with the Founding Brand Operator, CEO, or other team members to evaluate collaboration style, enthusiasm, and alignment with Lio's startup culture.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest and most relevant work, focusing on web design, visual identity, and projects demonstrating your ability to translate complex ideas.

• Tell the Story: For each project, clearly articulate the problem, your role, your process, the solution, and the impact (if measurable). Use visuals effectively to guide the viewer.

• Highlight Process: Demonstrate your understanding of design thinking, from initial concept to final execution. Show wireframes, user flows, and iterative design steps where applicable.

• Tool Proficiency: Clearly indicate the tools used for each project, particularly Figma, Webflow, and Framer.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Research Lio's current website and brand presence. Identify areas for potential visual or functional improvement from a design perspective.

• Be prepared to discuss how you would approach designing a landing page for a new AI product or creating visuals to explain enterprise technology.

• Think about how you can visually communicate complex concepts simply and effectively.

📝 Enhancement Note: The application process for a design role heavily emphasizes the portfolio. This section provides actionable advice on how to present work effectively and prepare for typical interview stages, including potential design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, wireframing, prototyping, and collaboration. Proficiency is a core requirement.

• Webflow / Framer: Required for direct website building and implementation. Experience with at least one of these is key.

• Adobe Creative Suite (Photoshop, Illustrator): While not explicitly mentioned as required, these are standard tools for graphic design and asset creation and would be highly beneficial.

Analytics & Reporting:

• While not directly used by the designer, understanding how website analytics (e.g., Google Analytics) measure the performance of web pages and designs can inform future work. Awareness of these tools is a plus. CRM & Automation:

• Not directly applicable to this design role, but understanding how marketing automation platforms and CRMs are used by the GTM team can provide context for the assets and web pages being created.

📝 Enhancement Note: This section highlights the specific design and web development tools that are critical for this role, emphasizing Figma and Webflow/Framer as non-negotiable skill sets.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore new ideas, technologies (especially AI), and creative approaches in design.

• Impact: A focus on creating work that has a tangible effect on the company's brand, marketing efforts, and overall growth.

• Collaboration: A willingness to work closely with various teams, share ideas, and incorporate feedback to achieve common goals.

• Detail-Oriented Excellence: A commitment to high-quality execution and a keen eye for detail in all design outputs.

• Learning & Growth: An open mindset towards acquiring new skills, experimenting, and continuously improving craft.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with marketing, sales enablement (GTM), and leadership to ensure visual communication aligns with business objectives.

• Feedback Loops: An environment that encourages open feedback, constructive criticism, and iterative design processes.

• Proactive Contribution: Encouragement to bring ideas forward, propose solutions, and take initiative in shaping the brand's visual direction.

📝 Enhancement Note: The values are inferred from the company's description as an early-stage AI startup and the nature of the design role, emphasizing innovation, impact, and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: Visually communicating intricate AI and enterprise technology concepts in an accessible and engaging manner.

• Fast-Paced Environment: Adapting to the rapid pace and evolving priorities of an early-stage startup.

• Brand Evolution: Contributing to the development and solidification of a brand identity for a new category-defining company.

• Balancing Creativity with Business Needs: Ensuring design solutions meet both aesthetic standards and strategic GTM objectives.

Learning & Development Opportunities:

• Mastering Design Tools: Gaining advanced proficiency in Figma and Webflow/Framer through practical application.

• Specialization: Potential to explore motion design, animation, or interactive web development if interested and opportunities arise.

• Industry Insight: Understanding the application of design within the AI and enterprise tech sectors.

• Startup Mentorship: Learning from experienced founders and GTM professionals about brand strategy, marketing, and business growth.

📝 Enhancement Note: Challenges are framed around the specifics of the role (AI communication, startup pace) and growth opportunities highlight skill acquisition and industry exposure relevant to a design intern.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new AI product aimed at enterprise clients?" (Focus on your process, target audience considerations, and visual strategy.)

• "Describe a time you had to translate a complex technical concept into a simple visual. What was your process?" (Assess your visual storytelling and problem-solving skills.)

• "How do you ensure brand consistency across different design assets and platforms?" (Evaluate your understanding of brand guidelines and systematic design.) Company & Culture Questions:

• "What excites you about Lio and the AI space?" (Gauge your genuine interest and research.)

• "How do you handle constructive criticism or feedback on your designs?" (Assess your collaboration and learning adaptability.)

• "Describe your ideal work environment for a design internship." (Understand your preferences and how they align with Lio's culture.) Portfolio Presentation Strategy:

• Prepare a concise and engaging presentation of your selected portfolio pieces.

• For each project, clearly outline the brief, your role, your design process, the tools used, the final outcome, and any lessons learned.

• Be ready to discuss specific design decisions and justify them.

• Highlight projects that demonstrate your ability to work with Webflow/Framer and your proficiency in Figma.

📝 Enhancement Note: Interview questions are tailored to assess design skills, problem-solving abilities, understanding of the company's domain (AI/enterprise tech), and cultural fit within a startup environment.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio is easily accessible and highlights your strongest web design and visual asset creation work, specifically mentioning Figma and Webflow/Framer experience.

• Resume Optimization: Tailor your resume to emphasize relevant skills such as web design, visual design, UI/UX, Figma, Webflow/Framer, and any experience with translating complex ideas into visuals.

• Interview Preparation: Practice articulating your design process and be ready to present specific projects from your portfolio, focusing on how your work contributes to brand building and GTM objectives.

• Company Research: Thoroughly research Lio, its mission, its current website, and the AI/enterprise technology space to demonstrate your understanding and enthusiasm.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.