Web & Graphic Designer

📍 Job Overview

Job Title: Web & Graphic Designer

Company: Amusnet

Location: Sofia, Bulgaria

Job Type: Full-time

Category: Creative & Design Operations (Marketing Design)

Date Posted: April 22, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop visually engaging digital assets for marketing campaigns, including banners, social media graphics, newsletters, and presentations, crucial for GTM (Go-to-Market) strategies.

• Translate complex business and marketing requirements into clear, executable design concepts that align with brand guidelines and campaign objectives.

• Collaborate closely with UX/UI designers, motion designers, and marketing specialists to ensure seamless integration of visual elements across various platforms and workflows, enhancing the customer journey.

• Manage and contribute to established design systems, ensuring visual consistency and adherence to brand identity across all digital and print touchpoints for a unified brand experience.

• Prepare and deliver production-ready design files, meticulously checking for accuracy across different formats, resolutions, and intended platforms to support efficient campaign deployment.

📝 Enhancement Note: This role is positioned within a Marketing Operations context as it directly supports Go-to-Market strategies through visual asset creation and brand consistency. The emphasis on collaboration with UX/UI and motion designers, along with A/B testing support, highlights its integration into broader marketing and product development cycles.

📈 Primary Responsibilities

• Conceptualize and design high-impact visual assets for marketing campaigns, including digital banners, social media visuals, email newsletters, presentations, and promotional materials, directly supporting marketing campaign execution.

• Translate marketing briefs and business objectives into compelling visual concepts, ensuring designs are production-ready and effectively communicate key messages.

• Maintain and contribute to a robust design system, ensuring all created assets adhere to established brand guidelines, visual hierarchy, and tone of voice for consistent brand representation.

• Collaborate with cross-functional teams, including UX/UI designers, motion designers, and marketing specialists, to ensure cohesive and effective implementation of designs across various channels and user touchpoints.

• Prepare and deliver final design files with meticulous attention to detail, ensuring accuracy in format, resolution, and platform-specific requirements for seamless integration into marketing platforms and campaigns.

• Actively participate in brainstorming sessions, contributing innovative creative ideas for upcoming campaigns, industry events, and general marketing initiatives to drive brand engagement.

• Uphold brand consistency by rigorously applying and respecting established visual guidelines and brand voice across all design outputs to reinforce brand identity.

• Continuously research and stay updated on the latest design trends, tools, and technologies, proactively identifying opportunities for process improvement and innovation within the design function.

• Effectively manage a portfolio of multiple design projects simultaneously, ensuring timely delivery without compromising the quality and integrity of the final output, thereby supporting project management for marketing initiatives.

• Iterate on designs based on constructive feedback, creative direction, and performance insights provided by relevant stakeholders, demonstrating adaptability and a commitment to design optimization.

• Support A/B testing initiatives by creating diverse design variations and refining them based on directed feedback and performance data, contributing to data-driven marketing optimization.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, emphasizing the role's contribution to marketing effectiveness. The mention of A/B testing and performance input indicates a data-informed approach to design, typical in modern marketing operations.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this level of experience, or equivalent practical experience.

Experience: 3+ years of professional experience as a Graphic Designer, with a strong preference for experience in digital product environments, creative agencies, or high-volume production settings. This experience should demonstrate a proven ability to deliver high-quality visual assets under demanding conditions.

Required Skills:

• Advanced proficiency in Adobe Photoshop and Adobe Illustrator for detailed image manipulation and vector graphics creation.

• Strong aesthetic sensibility with a meticulous, pixel-perfect approach to design and an unwavering attention to detail.

• Solid understanding of fundamental design principles, including typography, layout design, color theory, and visual hierarchy.

• Proficiency in Figma or a strong willingness and ability to quickly adopt and utilize it for collaborative design workflows and prototyping.

• Demonstrated ability to creatively solve design challenges while adhering to defined brand guidelines and system constraints.

• Clear and concise communication skills, enabling effective presentation and justification of design decisions to stakeholders.

• Comfort and experience working within structured feedback cycles and iterative design review processes.

Preferred Skills:

• Familiarity with Adobe After Effects or a foundational understanding of basic motion design principles for animated graphics and video elements.

• Experience working collaboratively with UX/UI designers to ensure design consistency and user-centered aesthetics.

• Knowledge of motion design principles and tools to enhance visual storytelling.

• Experience in the gaming or iGaming industry, understanding the specific visual language and trends prevalent in this sector.

📝 Enhancement Note: The required skills emphasize core design competencies and software proficiency. The preferred skills suggest an interest in expanding the role's capabilities into motion graphics and specialized industry knowledge, indicating potential for growth and deeper integration into multimedia marketing efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a diverse range of marketing collateral, including digital banners, social media assets, and campaign visuals, demonstrating an understanding of campaign design best practices.

• Examples of work that illustrate the application and adherence to established design systems and brand guidelines, highlighting consistency and brand integrity.

• Case studies or examples that demonstrate the process of translating marketing briefs into final, production-ready designs, emphasizing problem-solving and conceptualization.

• Visuals that showcase a strong grasp of typography, layout, and visual hierarchy, and how these elements are used to create impactful and aesthetically pleasing designs.

Process Documentation:

• Examples of how design concepts were developed from initial brief to final execution, detailing the iterative process and feedback incorporation.

• Evidence of creating production-ready files for various platforms, showcasing an understanding of technical requirements and optimization for different channels.

• Demonstrations of collaboration with other teams (e.g., marketing, UX/UI) through project examples or descriptions of team workflows.

📝 Enhancement Note: A strong portfolio is paramount for design roles. The requirements emphasize not just the final output but also the process, collaboration, and adherence to brand and system standards, which are critical for efficient workflow in a marketing operations context.

💵 Compensation & Benefits

Salary Range: Based on regional benchmarks for a mid-level Graphic Designer with 3+ years of experience in Sofia, Bulgaria, the estimated salary range is likely between BGN 2,500 and BGN 4,000 net per month. This estimate considers the cost of living in Sofia, the company's industry (leading provider in gaming), and the specified benefits.

Benefits:

• Excellent remuneration package: Competitive base salary reflecting experience and market value.

• Performance-based bonuses: Additional compensation tied to individual and company performance, incentivizing high output and goal achievement.

• Private health insurance: Comprehensive medical coverage for employees and potentially their families.

• Public Transportation Card: Assistance with commute costs, promoting sustainable transportation.

• Multisport card: Access to various sports and fitness facilities for employee well-being.

• Corporate discounts: Reduced prices on products or services from partner companies.

• Parking – early bird option: Convenient on-site parking for employees, with an incentive for early arrival.

• 25 days of annual paid leave: Generous vacation allowance for work-life balance and personal time.

• Performance review process: Regular feedback and assessment to support career development.

• Internal & external training programs: Opportunities for continuous learning and skill enhancement in design and related fields.

• Team buildings & local company events: Activities fostering team cohesion and a positive work environment.

• Work-life balance: Emphasis on maintaining a healthy equilibrium between professional and personal life.

• Inspiring & supportive colleagues: A collaborative and encouraging team environment.

• Culture that encourages creativity & talent: An environment that values innovation and employee growth.

Working Hours: The role requires 40 hours per week, typically aligning with standard business hours in Sofia (e.g., Monday to Friday, 9:00 AM to 6:00 PM), with an emphasis on work-life balance.

📝 Enhancement Note: The estimated salary is based on industry research for Sofia, Bulgaria, considering the specified experience level and the competitive nature of the gaming industry. The comprehensive benefits package indicates a commitment to employee well-being and professional development, common for established tech/gaming companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Gaming (iGaming), Software Development. Amusnet is a prominent global provider of innovative gaming solutions, specializing in casino games and slot cabinets. This industry demands creativity, rapid adaptation to trends, and a strong focus on user engagement and entertainment.

Company Size: 750+ professionals. This indicates a mid-to-large size organization, offering stability and structured processes while still having the agility to innovate. For operations roles, this size typically means established departments, clear reporting lines, and opportunities for specialization.

Founded: Amusnet has a history of providing top-performing products and innovative solutions in the gaming sector, continuously enriching online entertainment. Their growth is marked by a broad network of offices and a substantial team of industry professionals.

Team Structure:

• The design team likely operates within a broader Marketing or Creative department, potentially integrating with Product Development and GTM teams.

• Reporting structure would likely involve a Design Lead or Marketing Manager, with direct collaboration across Marketing Specialists, UX/UI Designers, and Motion Designers.

Methodology:

• Data Analysis: Design iterations are informed by performance data and A/B testing results, a core component of data-driven marketing operations.

• Workflow Planning: Design projects are managed with clear deadlines and project scopes, utilizing project management tools and agile principles where applicable.

• Automation & Efficiency: While not directly an automation role, the designer supports efficiency by delivering production-ready assets and contributing to design systems, which streamline future design efforts.

Company Website: https://www.amusnet.com/

📝 Enhancement Note: Amusnet's position as a leader in the gaming industry suggests a dynamic, fast-paced environment that values innovation and high-quality output. The company size implies a structured but collaborative culture where design plays a crucial role in marketing and product presentation.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Level Graphic Designer (2-5 years of experience). It signifies a professional who can independently manage design tasks, contribute to creative concepts, and work effectively within a team structure. They are expected to be proficient in core design tools and principles and capable of taking on increasingly complex projects.

Reporting Structure: The Web & Graphic Designer will likely report to a Design Lead, Marketing Manager, or Head of Creative. They will collaborate closely with peers in marketing, UX/UI design, and potentially product teams.

Operations Impact: The designer's work directly impacts the company's brand perception, marketing campaign effectiveness, and overall user engagement. High-quality visual assets are critical for attracting and retaining customers in the competitive gaming industry, influencing conversion rates and brand loyalty. The role contributes to the visual coherence of all GTM activities.

Growth Opportunities:

• Specialization: Opportunity to develop deeper expertise in specific areas like motion graphics, UI design, or brand identity development.

• Leadership: Potential to advance into a Senior Graphic Designer, Lead Designer, or Art Director role, managing projects and mentoring junior designers.

• Skill Development: Access to internal and external training programs allows for continuous learning of new design tools, techniques, and industry best practices.

• Cross-functional Exposure: Working with various departments provides a broader understanding of the business, potentially leading to roles in marketing strategy or product design.

📝 Enhancement Note: The growth opportunities are tailored to a creative professional's career path, emphasizing skill enhancement and increased responsibility within the design and marketing functions. The "Operations Impact" section highlights how design contributes to broader business objectives.

🌐 Work Environment

Office Type: The role is on-site in Sofia, Bulgaria. This suggests a traditional office environment designed for collaboration and focused work.

Office Location(s): Sofia, Bulgaria (specifically, 1766). This location likely offers accessibility via public transport and potentially on-site parking.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with colleagues from the design team, marketing, and potentially other departments.

• Access to industry-standard design software and hardware is assumed, supporting efficient workflow and high-quality output.

• Opportunities for direct interaction with marketing specialists and UX/UI designers will facilitate seamless project execution and creative problem-solving.

Work Schedule: Standard 40-hour work week, likely Monday to Friday, with an emphasis on work-life balance. This schedule allows for predictable workdays while accommodating personal needs.

📝 Enhancement Note: The on-site nature of the role suggests a traditional, collaborative office environment conducive to team-based design projects and direct communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and alignment with the role's requirements. Be prepared to highlight your most relevant projects.

• Technical Interview: This may involve a discussion about your design process, software proficiency (especially Photoshop, Illustrator, Figma), and ability to translate requirements into visual concepts.

• Design Challenge: A practical exercise, potentially a take-home assignment or a live design task, to evaluate your problem-solving skills, creativity, and execution under time constraints. Focus on demonstrating your understanding of brand and campaign goals.

• Team/Cultural Fit Interview: Meeting with potential team members and hiring managers to assess collaboration style, communication skills, and cultural alignment with Amusnet's values. Be ready to discuss how you handle feedback and contribute to a team environment.

Portfolio Review Tips:

• Curate Selectively: Showcase 5-7 of your strongest, most relevant projects. Prioritize work that aligns with Amusnet's industry (gaming) and the specific responsibilities of this role (marketing assets, digital campaigns).

• Tell a Story: For each project, explain the brief, your process, the challenges faced, your solutions, and the outcome (if quantifiable). Highlight your role and contributions.

• Demonstrate Versatility: Include a range of assets (banners, social media, presentations) and show your ability to adapt to different styles and platforms.

• Highlight Brand Adherence: Include examples where you successfully worked within or developed brand guidelines, showcasing your understanding of visual consistency.

• Technical Proficiency: Ensure your portfolio clearly demonstrates advanced skills in Photoshop, Illustrator, and ideally Figma.

• Professional Presentation: Organize your portfolio cleanly, with clear visuals and concise descriptions. A PDF format or a well-designed personal website is recommended.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and any constraints.

• Process Over Perfection: Focus on showing your thought process, not just the final polished output. Sketching, mood boards, and rationale are valuable.

• Brand Alignment: Always consider the company's brand and target market when developing your solution.

• Time Management: Practice completing design tasks within a set timeframe to simulate the challenge environment.

📝 Enhancement Note: The interview process is structured to assess both creative and technical skills, with a strong emphasis on portfolio quality and the ability to execute tasks relevant to marketing campaigns.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for detailed image manipulation, photo retouching, and creating complex digital graphics. Proficiency expected for high-fidelity asset creation.

• Adobe Illustrator: Crucial for creating vector graphics, logos, icons, and scalable illustrations, ensuring quality across various resolutions.

• Figma: A key tool for collaborative design, prototyping, and working within design systems. Proficiency or a strong willingness to learn is required for team integration.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this design role, but an understanding of how marketing assets integrate into CRM or marketing automation platforms (e.g., email marketing software) can be helpful for ensuring proper file formatting and delivery.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable for this role, reflecting industry standards for digital design and collaborative workflows.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A culture that encourages fresh ideas and pushing creative boundaries within the gaming industry.

• Quality & Precision: A commitment to high standards in design execution, detail, and brand consistency.

• Collaboration: Emphasis on teamwork, open communication, and mutual support among colleagues.

• Efficiency: Driving effective workflows and delivering high-quality work within deadlines.

• Adaptability: Staying current with industry trends and technologies to maintain a competitive edge.

Collaboration Style:

• Cross-functional Integration: Designs are developed in close partnership with marketing strategists, product teams, and other creative specialists to ensure alignment with business goals.

• Feedback-Driven: An open culture for constructive criticism and iterative design improvements based on stakeholder input and performance data.

• Knowledge Sharing: Encouraging the exchange of ideas, techniques, and best practices within the design team and across departments.

📝 Enhancement Note: The company culture values creativity and quality, directly impacting how design work is approached and integrated into broader marketing and product strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: The need to produce innovative visuals while strictly adhering to established brand guidelines and design systems.

• Managing Multiple Projects: Effectively prioritizing and executing a diverse range of design tasks under tight deadlines for various campaigns.

• Adapting to Evolving Trends: Staying ahead of rapid changes in design aesthetics, digital platforms, and player preferences within the gaming industry.

• Data-Informed Design: Integrating performance feedback and A/B testing results into the design process without stifling creative vision.

Learning & Development Opportunities:

• Access to Training: Participation in internal and external training programs focused on advanced design software, new design methodologies, and industry trends.

• Mentorship: Opportunities to learn from senior designers and potentially mentor junior team members as experience grows.

• Industry Exposure: Attending conferences or workshops related to graphic design, digital marketing, and the gaming industry.

• Skill Expansion: Encouragement to develop skills in related areas like motion graphics, UI design, or advanced digital marketing visualization.

📝 Enhancement Note: The challenges are typical for a creative role in a dynamic industry, highlighting the need for adaptability and continuous learning, which are supported by defined growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate complex marketing requirements into a simple, compelling visual design. What was your process?" (Prepare a case study highlighting your problem-solving and conceptualization skills.)

• "How do you ensure brand consistency across various digital assets and platforms?" (Be ready to discuss your understanding of brand guidelines, design systems, and attention to detail.)

• "Walk us through a marketing campaign you designed. What were the objectives, your approach, and the results?" (Focus on quantifiable outcomes if possible, or clear explanations of impact.)

Company & Culture Questions:

• "What interests you about Amusnet and our role in the gaming industry?" (Research Amusnet's products, recent news, and company mission.)

• "How do you stay updated on current design trends, particularly in the digital and gaming sectors?" (Demonstrate your proactive learning habits.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating your process. Start with your strongest, most relevant work.

• Conciseness: For each project, clearly state the objective, your role, the challenge, your solution, and the outcome. Use visuals effectively.

• Tool Proficiency: Be ready to briefly discuss the tools you used and why you chose them. If asked, you might even share a quick screen share of a Figma file to demonstrate collaborative features.

• Engage: Be prepared for questions about your design choices and be open to discussing alternative approaches. Show your enthusiasm and passion for design.

📝 Enhancement Note: Interview preparation should focus on showcasing not just design skills but also problem-solving abilities, collaborative spirit, and an understanding of how design contributes to business objectives, especially within the gaming industry.

📌 Application Steps

To apply for this Web & Graphic Designer position:

• Submit your application through the Amusnet careers portal.

• Customize Your Resume: Tailor your resume to highlight experience in digital marketing asset creation, proficiency with Adobe Photoshop, Illustrator, and Figma, and any experience in the gaming industry. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant work (marketing campaigns, digital assets), and clearly articulates your design process and problem-solving skills. Organize it for easy navigation and presentation.

• Practice Your Presentation: Rehearse presenting your portfolio, focusing on explaining your design choices, process, and impact for 1-2 key projects. Be ready to answer strategy and behavioral questions.

• Research Amusnet: Familiarize yourself with Amusnet's products, brand identity, and recent marketing campaigns to demonstrate genuine interest and understanding of their market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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