Web and Graphic Designer - 1464 - Colombia

📍 Job Overview

Job Title: Web and Graphic Designer

Company: Bionic Talent

Location: Chía, Colombia (Remote)

Job Type: FULL_TIME

Category: Creative & Media / Marketing / Art & Design

Date Posted: August 06, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is for a Web and Graphic Designer who excels in end-to-end project ownership, with a strong emphasis on usability, clarity, and conversion-focused design within a digital marketing agency context.

• Responsibilities include managing project revisions, timelines, and expectations, ensuring polished and ready-to-deploy deliverables.

• The position requires a proactive individual who can apply UX principles and practical usability best practices to website structures and marketing assets.

• A key aspect involves leveraging AI tools to enhance design quality and production efficiency, reflecting modern design workflows.

📝 Enhancement Note: While the input job title is "Web and Graphic Designer," the detailed responsibilities and context provided by the client's description strongly indicate a role deeply embedded within Go-to-Market (GTM) operations, specifically supporting marketing and sales enablement through design. The emphasis on conversion-focused design, project management, and asset creation for marketing campaigns aligns with GTM operations functions. The salary range and remote nature are also typical for specialized roles within distributed teams supporting GTM efforts.

📈 Primary Responsibilities

• End-to-End Project Management: Oversee design projects from conception to completion, managing revisions, setting realistic timelines, and communicating effectively with stakeholders to ensure client satisfaction and project success.

• Conversion-Focused Website Design: Design and mock up websites with a primary focus on enhancing user experience, clarity of message, and driving conversions, incorporating UX principles and usability best practices.

• Content and Layout Structuring: Structure homepages and key website pages to maximize clarity, engagement, and effectiveness, aligning with StoryBrand principles to communicate value propositions.

• Marketing Asset Creation: Design a variety of supporting digital and print assets, including social media ads, marketing collateral, and other digital marketing materials, ensuring brand consistency.

• WordPress Content Management: Make content and layout edits directly within WordPress, including adjusting themes and templates as needed to maintain website functionality and aesthetic integrity.

• Brand Consistency Enforcement: Ensure all design deliverables, across web and graphic mediums, consistently adhere to brand guidelines and maintain a cohesive visual identity.

• AI-Powered Design Enhancement: Utilize advanced AI tools to augment the design process, increasing both the quality and production efficiency of creative assets and website elements.

📝 Enhancement Note: The responsibilities highlight a need for a designer who not only possesses strong creative skills but also a strategic understanding of how design impacts business outcomes, particularly conversions and client engagement. This is a critical GTM operations function.

🎓 Skills & Qualifications

Education: Specific educational requirements are not detailed, but a strong portfolio demonstrating practical application of design principles is paramount.

Experience: 4-5+ years of agency experience in website and graphic design is a mandatory requirement.

Required Skills:

• Web Design Expertise: Proven ability to design and mock up engaging, user-friendly, and conversion-optimized websites.

• Graphic Design Proficiency: Demonstrated skill in creating a range of digital and print marketing assets, including social media ads and collateral.

• UX and Usability Principles: Solid understanding and practical application of UX principles and usability best practices to enhance user journeys and site effectiveness.

• WordPress Proficiency: Experience in making content and layout edits, as well as adjusting themes and templates within the WordPress CMS.

• Project Management Acumen: Ability to manage multiple projects simultaneously, track revisions, adhere to timelines, and manage stakeholder expectations effectively.

• Excellent Written English: Strong command of written English, including impeccable spelling and grammar, essential for refining hooks, headlines, and content elements.

• AI Tool Integration: Significant experience and comfort using AI tools to enhance design quality and production speed.

Preferred Skills:

• Healthcare or Dental Industry Experience: Prior design experience within the healthcare or dental sectors is a plus, indicating familiarity with industry-specific design considerations.

• StoryBrand Framework Knowledge: Familiarity with applying StoryBrand principles to content and design for clearer communication and impact.

📝 Enhancement Note: The requirement for 4-5+ years of agency experience, combined with the emphasis on conversion-focused design and project ownership, suggests this role is positioned at a mid-to-senior level within design operations. The preference for healthcare experience indicates a potential specialization for the agency's client base.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Website Case Studies: Showcase projects demonstrating how design decisions directly led to improved usability, clarity, and conversion rates. Include metrics where possible.

• End-to-End Project Examples: Present projects where you managed the entire design lifecycle, from initial concept and client communication to final delivery and revisions.

• Marketing Asset Showcase: Include examples of social media ads, digital marketing materials, and print collateral that align with brand consistency and campaign objectives.

• WordPress Implementation Examples: If possible, provide examples of websites where you've made significant design or layout adjustments within WordPress.

• AI Tool Application Examples: Briefly explain how you've utilized AI tools to enhance specific design projects, demonstrating efficiency gains or quality improvements.

Process Documentation:

• Workflow Design and Optimization: Demonstrate an understanding of designing efficient workflows for design projects, from brief to final asset delivery, including revision cycles.

• Implementation and Automation Methods: Show how you implement designs and leverage tools (including AI) to automate repetitive tasks or streamline the production process.

• Measurement and Performance Analysis: While the role is primarily design-focused, demonstrating an awareness of how design impacts metrics like conversion rates or engagement is crucial.

📝 Enhancement Note: For a role emphasizing conversion and project ownership, a portfolio should not just showcase aesthetic quality but also demonstrate strategic thinking, process management, and a results-oriented approach. Highlighting the application of AI tools is a modern necessity.

💵 Compensation & Benefits

Salary Range: USD 1500 - USD 2200 per month.

Benefits:

• US Holidays: Paid time off in accordance with US federal holidays.

• Fully Remote Work: The flexibility and autonomy of a 100% remote work environment.

Working Hours: 9am - 6pm EST (Eastern Standard Time), which translates to a standard 40-hour work week.

📝 Enhancement Note: The salary range is competitive for a fully remote Web and Graphic Designer role with 4-5+ years of experience, particularly when considering the specified working hours and the inclusion of US holidays. The range suggests a focus on skilled individuals who can deliver high-quality work efficiently. Researching comparable roles in Colombia and considering the cost of living and US market benchmarks for remote design talent would be prudent for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing Agency. The client focuses on providing a high-touch, personalized experience with an emphasis on exceptional customer service and empathy.

Company Size: Not explicitly stated, but the focus on personalized client experience and end-to-end project ownership suggests a potentially agile or boutique agency structure, possibly with a lean, efficient team.

Founded: Not specified.

Team Structure:

• Design Specialization: The role implies a dedicated design function within the agency, likely collaborating closely with marketing strategists, copywriters, and account managers.

• Cross-functional Collaboration: Expected to work with content teams for copy refinement, project managers for timelines, and potentially account managers for client feedback.

• Client-Centric Approach: The agency's culture prioritizes client satisfaction and a high-touch, empathetic experience, which should be reflected in the designer's client interactions and project execution.

Methodology:

• Conversion-Focused Design: A core methodology is designing with a clear objective of driving conversions and achieving client business goals.

• UX-Driven Development: Applying UX principles and usability best practices is fundamental to their design process.

• StoryBrand Principles: Integrating StoryBrand-style principles for clear, empathetic communication in marketing messages.

• AI-Augmented Workflows: Embracing technology, specifically AI tools, to enhance efficiency and quality in design production.

Company Website: https://careers.bionictalent.com (for job applications)

📝 Enhancement Note: The agency's emphasis on personalization and empathy suggests a culture that values strong communication, client relationships, and a collaborative approach to problem-solving. Candidates should be prepared to articulate how their design process supports these values.

📈 Career & Growth Analysis

Operations Career Level: This role represents a skilled individual contributor position, likely at a mid-level to senior designer capacity, with significant autonomy and project ownership. It sits within the broader GTM operations by directly supporting marketing and client acquisition efforts through design.

Reporting Structure: Likely reports to a Creative Director, Design Lead, or Marketing Manager within the agency.

Operations Impact: The designer's work directly influences lead generation, client acquisition, brand perception, and overall client success for the agency's customer base. By focusing on conversion-optimized design, they are instrumental in driving revenue-generating activities.

Growth Opportunities:

• Specialization in GTM Design: Deepen expertise in designing for marketing campaigns, lead generation funnels, and sales enablement materials within a digital marketing context.

• Advanced AI Tool Proficiency: Become a go-to expert for leveraging AI tools in design, potentially leading training or workflow development for the team.

• Client Relationship Management: Develop stronger client-facing skills through managing revisions and feedback, potentially leading to more direct client interaction or account management opportunities.

• Broader Creative Leadership: With proven success and project ownership, opportunities may arise to mentor junior designers or lead design initiatives for specific client accounts or agency projects.

📝 Enhancement Note: The role offers a clear path for a designer to evolve into a specialized GTM design expert, focusing on measurable business outcomes rather than purely aesthetic output.

🌐 Work Environment

Office Type: Fully Remote. This offers significant flexibility and the opportunity to work from any location within a suitable time zone.

Office Location(s): While the role is remote, the primary candidate location is indicated as Colombia (Chía), with the working hours aligned to EST (Eastern Standard Time). The client is based in the US.

Workspace Context:

• Independent Work: Expect to work independently, managing your own schedule and tasks effectively to meet deadlines.

• Digital Collaboration Tools: Likely to use a suite of digital tools for communication, project management, and file sharing (e.g., Slack, Asana, Google Workspace, cloud storage).

• Client Interaction: Opportunities to interact with clients, requiring strong communication and presentation skills, often via video calls.

Work Schedule: A structured 9am - 6pm EST schedule is expected, requiring availability during core business hours for collaboration and client meetings, despite the remote nature.

📝 Enhancement Note: The remote nature necessitates strong self-discipline, time management, and proactive communication skills. Candidates should be comfortable working asynchronously when needed but available for synchronous meetings during EST business hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and experience alignment.

• Skills Assessment: May include a design challenge or a portfolio walkthrough focusing on specific skills like conversion design, UX, or WordPress edits.

• Behavioral/Situational Interviews: Questions to assess problem-solving abilities, project management approach, collaboration style, and cultural fit with the agency's client-centric values.

• Final Interview: Discussion with key stakeholders, potentially including senior leadership or client-facing roles, to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Highlight Conversion Impact: For each project, clearly articulate the design challenge, your approach, and the measurable results (e.g., increased conversion rates, improved engagement, clarity of message).

• Showcase Project Ownership: Present projects where you managed the entire process, demonstrating your ability to handle revisions, timelines, and client expectations.

• Demonstrate UX/Usability Application: Explain how UX principles were integrated into your design process and how they contributed to a better user experience.

• Include WordPress Examples: If you have relevant examples of WordPress theme/template adjustments or content edits, include them.

• Explain AI Tool Usage: Briefly describe how you leveraged AI tools in specific projects to improve efficiency or quality.

• Tailor to StoryBrand: If you have experience with StoryBrand, highlight projects where this framework was applied.

Challenge Preparation:

• Design Exercise: Be prepared for a practical design task that might involve creating a website mockup, designing a social media ad campaign, or refining existing content based on StoryBrand principles.

• Time Management: Practice completing design tasks within realistic timeframes, as this will be assessed.

• Presentation Skills: Prepare to walk through your portfolio and any design challenge solutions concisely, focusing on your thought process, design decisions, and the impact of your work.

📝 Enhancement Note: The interview process will likely focus heavily on practical skills, problem-solving, and the ability to demonstrate tangible results through design. A strong, results-oriented portfolio is critical.

🛠 Tools & Technology Stack

Primary Design & Prototyping Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (standard for graphic design).

• Figma or Sketch: For web design, wireframing, and prototyping, essential for UX/UI workflows.

Content Management System (CMS):

• WordPress: Mandatory for content and layout edits, theme/template adjustments.

AI & Productivity Tools:

• AI Design Assistants: Tools like Midjourney, DALL-E, Adobe Sensei, or similar AI-powered platforms for generating assets, enhancing images, or speeding up design tasks.

• Project Management Software: Tools such as Asana, Trello, Monday.com, or Jira for managing timelines, tasks, and revisions.

• Communication Platforms: Slack, Microsoft Teams for team and client communication.

Web Analytics (Awareness):

• Google Analytics: While not a primary tool for this role, an understanding of how design impacts website analytics (e.g., bounce rate, conversion rate) is beneficial.

📝 Enhancement Note: Proficiency in industry-standard design software is expected. The explicit mention of AI tools indicates a requirement to be current with modern design workflows and technologies. WordPress expertise is a non-negotiable technical skill.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on understanding and meeting client needs with empathy and personalized service.

• Results-Driven: Emphasis on delivering designs that achieve measurable business outcomes, particularly conversions.

• Collaboration & Ownership: Encouraging teamwork while fostering individual responsibility for project success and outcomes.

• Continuous Improvement: Valuing the use of AI tools and best practices to enhance quality and efficiency in design processes.

• Clarity and Usability: A commitment to designing clear, intuitive, and user-friendly experiences.

Collaboration Style:

• Proactive Communication: Regular updates and clear articulation of design decisions and progress.

• Feedback Integration: Openness to constructive feedback from clients and team members to refine designs.

• Cross-Functional Synergy: Working closely with marketing, content, and account teams to ensure cohesive campaign execution.

• Problem-Solving Focus: Approaching design challenges collaboratively to find the most effective solutions.

📝 Enhancement Note: Candidates should demonstrate an understanding of how design contributes to broader GTM strategies and client success, aligning with the agency's values of empathy, results, and collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Conversion Goals: The primary challenge is to create aesthetically pleasing designs that also function effectively to drive desired user actions and meet client objectives.

• Managing Client Expectations and Revisions: Effectively navigating feedback and managing revision cycles while maintaining project timelines and design integrity.

• Integrating AI Seamlessly: Learning and applying new AI tools effectively to enhance, rather than detract from, the creative process and final output.

• Maintaining Brand Consistency Across Diverse Clients: Ensuring that each client's unique brand identity is accurately represented across all design deliverables.

Learning & Development Opportunities:

• Specialized GTM Design Training: Opportunities to focus on design strategies specifically for lead generation, sales enablement, and digital marketing campaigns.

• Advanced AI Design Workshops: Potential for training or self-directed learning on cutting-edge AI design tools and workflows.

• Client Communication Skills: Developing expertise in presenting design concepts and managing client relationships effectively.

• Industry Best Practices: Staying current with evolving UX/UI trends, StoryBrand principles, and digital marketing design standards.

📝 Enhancement Note: The role presents an excellent opportunity for a designer to hone their skills in a results-oriented environment, contributing directly to client acquisition and revenue growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where your design directly led to a significant increase in conversions. What was your process, and how did you measure success?" (Focus on metrics, UX, and conversion optimization).

• "How do you approach managing multiple design projects with competing deadlines and client revision requests?" (Emphasize project management, communication, and prioritization).

• "Explain your experience using AI tools in your design workflow. Can you provide an example of how AI enhanced a specific project?" (Showcase practical application and efficiency gains).

• "How would you apply StoryBrand principles to design a homepage for a new client in the healthcare sector?" (Demonstrate understanding of frameworks and client empathy). Company & Culture Questions:

• "How do you ensure a high-touch, personalized experience when working with clients remotely?" (Align with agency values).

• "Describe a time you had to balance creative freedom with strict brand guidelines or client requirements." (Assess adaptability and professionalism).

• "What is your approach to ensuring brand consistency across various digital and print marketing materials?" (Highlight attention to detail and brand stewardship). Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the client/project, the challenge, your solution (design process, tools used, AI integration), and the outcome/results.

• Quantify Impact: Use data and metrics whenever possible to demonstrate the effectiveness of your designs (e.g., X% increase in click-through rates, Y% improvement in conversion rates).

• Highlight UX and Conversion: Specifically call out how UX principles and conversion-focused strategies were applied.

• Showcase AI Proficiency: Be ready to discuss your specific contributions and the impact of using AI tools.

• Keep it Concise: Focus on your strongest, most relevant projects, and be prepared to discuss them in detail without rambling.

📝 Enhancement Note: Interviews will likely probe your ability to translate design skills into tangible business results and your comfort with modern design technologies and client-facing responsibilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Bionic Talent careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating conversion-focused design, strong UX/UI principles, and effective use of AI tools. Showcase your ability to manage projects end-to-end.

• Resume Optimization: Ensure your resume clearly articulates your 4-5+ years of agency experience, proficiency in WordPress, and any relevant healthcare/dental industry experience. Use keywords like "Web Design," "Graphic Design," "Conversion Optimization," "UX," and "AI Tools."

• Interview Preparation: Practice articulating your design process, your approach to project management, and how you measure design success. Prepare to discuss your experience with StoryBrand and AI tools.

• Company Research: Familiarize yourself with Bionic Talent's client-centric approach and commitment to personalized service. Understand their focus on empathy and high-touch experiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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