Visual / Product Designer

📍 Job Overview

Job Title: Visual / Product Designer

Company: CapTech Consulting

Location: Salt Lake City, Utah, USA

Job Type: Full-time

Category: Design & Creative Operations

Date Posted: 2026-05-07

Experience Level: Mid-Level (2-4 years)

Remote Status: Hybrid

🚀 Role Summary

• Design sophisticated, brand-forward, and accessible user experiences and digital brand identities for web and mobile products.

• Drive visual quality and innovation through modern design methods, tools, and technologies, adapting to evolving industry trends.

• Collaborate closely with cross-functional teams, including researchers, developers, and analysts, to deliver cohesive and impactful digital solutions.

• Leverage a strong understanding of design systems, user interfaces, and components to create visually striking and usable interfaces.

• Develop engaging presentations to articulate design rationale and recommendations to both internal teams and clients.

📝 Enhancement Note: This role is positioned within CapTech's Customer Experience (CX) team, indicating a focus on end-to-end user journey design and a strong emphasis on how visual design impacts overall customer satisfaction and business outcomes. The hybrid work arrangement suggests opportunities for both independent work and in-person collaboration.

📈 Primary Responsibilities

• Design engaging digital experiences for web and mobile products, extending and enhancing existing designs based on established design systems.

• Produce clean, informative, and concise presentations to clients and internal teams, effectively communicating design rationale and recommendations.

• Present design concepts and rationale to clients and internal teams in a clear and compelling manner, fostering buy-in and alignment.

• Conduct competitive brand or experience analyses to deliver innovative solutions and strategic recommendations.

• Consult with clients and team members on the benefits and implementation of accessible design principles (WCAG).

• Support the creation of personas, customer journeys, and prototypes that adhere to interaction design and usability best practices.

• Incorporate user research, customer insights, and usability testing results to inform and validate design decisions.

• Collaborate closely with developers to ensure design fidelity, accessibility, and smooth implementation.

• Research and understand current design and technology trends, assessing their relevance for recommended client solutions.

• Explore and leverage AI-powered design tools and workflows, staying current with emerging technologies to enhance creativity, efficiency, and impact.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution, strategic thinking, client-facing communication, and a forward-looking approach to incorporating AI in design workflows, suggesting a dynamic and evolving role within a consulting environment.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Strong written, verbal, conceptual, and visual communication skills.

• Proficiency in designing developer-ready visual assets and UI components in Figma, with expertise in file organization, style application, naming conventions, auto layout, component libraries, variables, and design tokens for efficient handoff.

• Proficiency with Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

Preferred Skills:

• Working familiarity with the role of a Product Designer.

• Familiarity with user research tools such as Optimal Workshop, UserTesting, and SurveyMonkey.

• Experience with video editing and motion design.

• Working knowledge of Agile product development lifecycles and practices.

• Familiarity with WCAG and accessibility standards.

📝 Enhancement Note: The emphasis on Figma proficiency, specifically detailing advanced features like auto layout, component libraries, and design tokens, indicates a requirement for a designer who can contribute to scalable design systems and ensure seamless developer handoff, a critical aspect in efficient GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive online portfolio showcasing a range of modern, polished, and engaging UI and brand design work across web and mobile platforms.

• Demonstrated ability to create visually striking interfaces, components, and layouts that balance aesthetics with usability.

• Examples of designing within established design systems and pushing their evolution with creative solutions.

• Case studies illustrating the design process, from concept to final execution, highlighting problem-solving and impact.

Process Documentation:

• Examples demonstrating how design concepts and rationale are communicated through presentations to clients and internal teams.

• Documentation of competitive brand or experience analyses that led to innovative solutions.

• Case studies showing how user research, customer insights, and usability testing informed design decisions.

• Examples of collaboration with developers to ensure design fidelity and accessibility, including handoff processes.

• Demonstrations of how design and technology trends were researched and leveraged to inform recommended solutions.

📝 Enhancement Note: A strong portfolio is paramount for this role, as it will be reviewed to assess not only visual craft but also the candidate's ability to articulate their design process, strategic thinking, and understanding of user-centered design principles within a professional context. The requirement for developer-ready assets in Figma specifically points to the need for designers who can bridge the gap with engineering.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Visual/Product Designer with 2-4 years of experience in Salt Lake City, Utah, a competitive salary range is estimated between $75,000 - $105,000 annually. This estimate considers the cost of living in Salt Lake City, the consulting industry's compensation structures, and the specified experience level.

Benefits:

• Generous Paid Time Off (PTO).

• Comprehensive Health Coverage.

• Disability Insurance.

• Paid Family Leave.

• Learning & Development programs offering certification and tuition support.

• Access to digital on-demand learning courses.

• Mentorship opportunities.

• Modern Health: A mental health and well-being platform.

• Carrot Fertility: Inclusive fertility and family-forming coverage.

• Fringe: A company-paid stipend program for personalized lifestyle benefits (e.g., streaming services, fitness, student loan repayment).

• Employee Resource Groups (ERGs) focused on diversity and inclusion.

• Opportunities for Philanthropic Partnerships and pro-bono projects.

Working Hours:

• Standard full-time work hours are typically 40 hours per week. Flexibility may be available, but employees must be available to work onsite in a client location or CapTech office as requested. Remote work is permitted when compatible with CapTech and client needs.

📝 Enhancement Note: The salary estimate is based on aggregated data from reputable salary research platforms for similar roles in the Salt Lake City metropolitan area, adjusted for the consulting industry and the specified experience level. The comprehensive benefits package, including unique offerings like Modern Health, Carrot Fertility, and the Fringe stipend, suggests a strong focus on employee well-being and personalized benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Consulting. CapTech collaborates with clients ranging from Fortune 100 companies to mid-sized enterprises and government agencies, focusing on leveraging technology to achieve business objectives. The company emphasizes strong relationships and delivering impactful results.

Company Size: CapTech is a significant player in the consulting space, suggesting a well-established organizational structure with ample resources and opportunities for professional development. This size often fosters a balance between structured processes and innovative project environments.

Founded: The company was founded with a passion for creating a consultancy centered on strong, lasting relationships. This founding principle likely permeates its client interactions and internal culture, promoting collaboration and trust.

Team Structure:

• The Visual/Product Designer will be part of the Customer Experience (CX) team, which is likely composed of designers, researchers, and strategists focused on enhancing user interactions.

• This role may report to a Design Lead or Creative Director within the CX practice.

Methodology:

• CapTech likely employs a blend of agile and client-specific methodologies to deliver projects efficiently.

• Design processes will emphasize user-centered design, data-driven decision-making, and iterative development.

• Emphasis will be placed on delivering measurable business value for clients through technology and design solutions.

Company Website: https://www.captechconsulting.com/

📝 Enhancement Note: CapTech's focus on technology consulting implies a fast-paced environment where designers must be adaptable and capable of translating complex business needs into user-friendly digital solutions. The company's emphasis on relationships suggests a collaborative and client-focused culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Visual/Product Designer. It requires a solid foundation of design skills and professional experience, with the capacity to work independently on design tasks and contribute meaningfully to project teams. The role is suitable for individuals looking to deepen their expertise in UI/UX and brand design within a consulting framework.

Reporting Structure: The designer will likely report to a Design Lead or Manager within the Customer Experience practice. They will work within project teams, collaborating with developers, product managers, and other client-facing roles.

Operations Impact: The Visual/Product Designer's impact is critical in shaping the client's brand perception, user engagement, and overall customer experience. Their work directly influences the usability and aesthetic appeal of digital products, contributing to client satisfaction, adoption rates, and ultimately, business objectives. By ensuring designs are brand-forward and accessible, they enhance the client's market presence and reach.

Growth Opportunities:

• Design Specialization: Opportunities to deepen expertise in specific areas like design systems, accessibility, motion design, or AI-driven design tools.

• Product Design Evolution: Transitioning to or expanding responsibilities within product design, focusing on the entire product lifecycle.

• Consulting Acumen: Developing stronger client-facing skills, project management capabilities, and strategic consulting expertise.

• Leadership Potential: Advancing to Senior Designer, Lead Designer, or Art Director roles, mentoring junior designers and leading design initiatives.

• Cross-functional Exposure: Gaining experience in different industries and with diverse technology stacks through client engagements.

📝 Enhancement Note: The growth path for this role is clearly defined within design specializations and broader consulting competencies. The emphasis on AI-powered tools suggests a proactive approach to skill development aligned with future industry trends.

🌐 Work Environment

Office Type: CapTech operates a hybrid work model. This means employees will have the flexibility to work remotely when compatible with client and company needs, but will also be expected to work from client locations or CapTech offices as required for collaboration, meetings, and project needs.

Office Location(s): The primary location for this role is Salt Lake City, Utah. This implies access to a CapTech office in or near the Salt Lake City area for in-person collaboration.

Workspace Context:

• The workspace is likely collaborative, with opportunities to interact with diverse project teams and client stakeholders.

• Access to standard design software and hardware will be provided, with an expectation for proficiency in tools like Figma, Adobe Creative Suite, and potentially AI design tools.

Work Schedule:

• A standard 40-hour work week is expected.

• While flexibility is offered, the hybrid nature means designers must be adaptable to client demands and project deadlines, which may occasionally require extended hours. The focus is on delivering outcomes rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The hybrid environment requires strong self-management skills and the ability to effectively collaborate both virtually and in person. Designers should be prepared for travel to client sites or CapTech offices as project demands dictate.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of application and portfolio link to assess basic qualifications and cultural fit.

• Portfolio Review & Design Challenge: A more in-depth review of your portfolio by design leads or senior designers. This may be followed by a design exercise or challenge, either take-home or during a live session, focusing on problem-solving, UI/UX, and brand application.

• Team Interviews: Interviews with other designers, developers, or project managers to assess collaboration skills, technical proficiency, and alignment with the team's working style.

• Client/Stakeholder Interview (Potentially): Depending on the project, you might meet with client representatives to discuss your approach and suitability for their needs.

• Final Interview: A final discussion with a hiring manager or practice lead to confirm fit and discuss offer details.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects. Prioritize work that demonstrates UI design, product design, brand integration, and problem-solving.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the tools you used, the challenges you faced, and the impact of your design solution. Use visuals effectively to illustrate your points.

• Highlight Figma Expertise: Explicitly demonstrate your proficiency with Figma, including your use of auto layout, component libraries, design tokens, and your process for clear, developer-ready handoffs.

• Showcase Brand & Accessibility: Include examples that highlight your ability to design visually striking brand experiences and your understanding of accessibility standards (WCAG).

• Quantify Impact: Where possible, include metrics or outcomes that demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive user feedback).

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any design challenge prompt. Clarify any ambiguities before starting.

• Embrace the Process: Focus on demonstrating your thought process, problem-solving approach, and how you'd apply design principles, rather than just delivering a polished final output.

• Leverage Design Systems: If the challenge involves an existing design system or requires you to create components, show your understanding of scalability and consistency.

• Consider Accessibility: Integrate accessibility considerations into your solution, even if not explicitly requested.

• Time Management: Allocate your time wisely between research, ideation, design execution, and presentation preparation.

📝 Enhancement Note: The interview process heavily relies on portfolio assessment. Candidates should prepare to not only showcase their visual work but also to articulate the strategic thinking and process behind each project, with a specific emphasis on Figma capabilities and developer handoff.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, component library management, and developer handoff. Expect to demonstrate advanced skills in auto layout, component variants, design tokens, and establishing scalable design systems.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, icons, and illustrations.
  • Photoshop: For image manipulation, digital painting, and asset creation.
  • InDesign: For creating presentations, documentation, and potentially brand guidelines.

• PowerPoint: For client presentations, internal reports, and communicating design rationale.

Analytics & Reporting:

• User Research Tools: Familiarity with tools like Optimal Workshop, UserTesting, and SurveyMonkey for gathering user insights and validating design decisions.

• Analytics Platforms (Likely): While not explicitly stated, a designer working in CX would benefit from understanding how to interpret data from platforms like Google Analytics or Adobe Analytics to inform design.

CRM & Automation:

• Product Management/Agile Tools: Familiarity with tools like Jira or Trello for tracking design tasks within Agile development cycles.

📝 Enhancement Note: Proficiency in Figma is a hard requirement, with specific mention of advanced features indicating a need for designers capable of building and maintaining robust design systems that support efficient product development and GTM strategies.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A strong focus on understanding and meeting client needs through technology and design solutions that drive business value.

• Collaboration: Encouraging teamwork across disciplines (design, development, analysis) and with clients to achieve common goals.

• Innovation: Embracing new technologies, design methods, and AI tools to deliver cutting-edge solutions.

• Excellence & Craft: A commitment to high-quality design, attention to detail, and delivering polished, impactful work.

• Continuous Learning: Promoting professional development and staying current with industry trends and best practices.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with developers, researchers, and strategists, contributing their expertise to integrated project teams.

• Open Communication: Encouraging clear and constructive feedback exchange among team members and with clients.

• Data-Informed Design: Utilizing user research and analytics to guide design decisions, fostering a culture of evidence-based creativity.

• Mentorship & Knowledge Sharing: Fostering an environment where team members can learn from each other, share insights, and collectively improve design practices.

📝 Enhancement Note: CapTech's culture appears to value both strong client partnerships and internal collaboration. The emphasis on innovation and continuous learning is particularly relevant for a design role involving emerging technologies like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs with Design Best Practices: Navigating diverse client requirements, budgets, and timelines while advocating for user-centered and visually compelling design solutions.

• Adapting to Rapid Technological Changes: Staying abreast of evolving design tools (e.g., AI in design), platforms, and user expectations in a fast-paced consulting environment.

• Cross-Disciplinary Communication: Effectively translating design concepts and rationale to technical and business stakeholders who may not have a design background.

• Hybrid Work Management: Successfully managing productivity and collaboration in a hybrid work setting, ensuring seamless integration between remote and in-office work.

Learning & Development Opportunities:

• Advanced Figma Training: Deepening expertise in design systems, component libraries, and advanced prototyping features.

• AI in Design Exploration: Learning to leverage AI tools for ideation, asset generation, workflow optimization, and personalized user experiences.

• Accessibility Certification: Pursuing certifications in WCAG or inclusive design to become a subject matter expert.

• Product Management Fundamentals: Gaining a better understanding of product lifecycles, Agile methodologies, and business strategy to enhance design impact.

• Client Presentation Skills: Developing sophisticated presentation and storytelling techniques for effectively communicating design value to clients.

📝 Enhancement Note: The role presents opportunities to grow not just as a designer, but as a consultant, by developing skills in client management, strategic thinking, and adapting to new technologies like AI, which are becoming increasingly vital in GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting client requirements with design best practices. How did you approach it, and what was the outcome?" (Focus on your problem-solving process, negotiation skills, and ability to articulate design rationale).

• "How do you stay current with design trends, and how have you incorporated new tools or methodologies (like AI in design) into your workflow?" (Highlight your proactive learning and adaptability, providing specific examples).

Company & Culture Questions:

• "What interests you about CapTech's consulting model and their focus on Customer Experience?" (Research CapTech's values, client types, and CX approach, and articulate how your skills align).

• "How do you approach working in a hybrid environment, and what strategies do you use to maintain strong collaboration with remote and in-office team members?" (Discuss your self-management, communication tools, and proactive engagement strategies).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your specific role and contributions, the design process (research, ideation, prototyping, testing), key design decisions, and the final outcome/impact.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., "Increased user engagement by X%", "Reduced task completion time by Y%").

• Highlight Figma Mastery: Explicitly demonstrate your proficiency with Figma's advanced features, showing how you create and utilize component libraries, auto layout, and design tokens for efficient and scalable design.

• Showcase Brand Integration: Present how you've applied brand guidelines and created cohesive visual identities across different platforms.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices, the challenges you encountered, and alternative solutions you considered.

📝 Enhancement Note: Candidates should prepare to articulate their design process with a strong emphasis on strategic thinking, problem-solving, and technical proficiency, particularly with Figma. Demonstrating an understanding of how design contributes to business outcomes and client success will be crucial.

📌 Application Steps

To apply for this Visual / Product Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Tailor Your Resume: Highlight keywords from the job description, such as "Visual Design," "Product Design," "Figma," "UI Design," "Brand Design," and "Accessibility." Quantify achievements where possible, focusing on contributions to user experience and brand impact.

• Curate Your Portfolio: Ensure your online portfolio is up-to-date, showcases your best work relevant to UI/UX and brand design, and explicitly demonstrates your advanced Figma skills and design process. Include a clear link in your application.

• Prepare Your Narrative: Practice articulating your design process, problem-solving approach, and the impact of your work for each portfolio project. Be ready to discuss your experience with client collaboration and developer handoffs.

• Research CapTech: Familiarize yourself with CapTech Consulting's services, client portfolio, and company culture, particularly their Customer Experience (CX) offerings and approach to design and technology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.