Visual Graphic Designer, Brand and Creative + Internal Comms, Officer

📍 Job Overview

Job Title: Visual Graphic Designer, Brand and Creative + Internal Comms, Officer

Company: State Street

Location: Boston, Massachusetts, United States

Job Type: FULL_TIME

Category: Brand & Creative / Internal Communications

Date Posted: 2026-05-27

Experience Level: Mid-Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in translating internal communication strategies into compelling visual narratives that engage over 50,000 global employees.

• It requires a strong portfolio showcasing expertise in digital and traditional media, including campaigns, websites, and motion graphics.

• The position emphasizes maintaining brand consistency and executing creative work within established brand strategies and design systems.

• A proactive, solutions-oriented approach and strong collaboration skills are essential for success in this fast-paced in-house studio environment.

📝 Enhancement Note: This role is positioned within the Brand and Creative team, part of Global Marketing, specifically focusing on internal communications. The "Officer" title suggests a mid-level professional with a degree of autonomy and responsibility. The emphasis on engaging a large global employee base highlights the strategic importance of internal branding and communication.

📈 Primary Responsibilities

• Translate internal communication strategies into compelling creative concepts and layouts for employee communications and campaigns.

• Design and manage the global deployment of digital signage assets across various offices using the Appspace platform.

• Ensure brand consistency across all projects by adhering to State Street’s brand guidelines and collaborating with internal teams and external vendors.

• Create and optimize digital assets, presentations, and campaign materials specifically for internal communications.

• Develop clear and engaging information graphics to communicate complex ideas effectively.

• Partner with stakeholders to understand business needs and deliver impactful design solutions.

• Prepare accurate and consistent production-ready files, templates, and archived assets.

📝 Enhancement Note: The responsibilities clearly outline a hands-on design role with a strategic component, focusing on internal audiences. The mention of specific platforms like Appspace and the need to develop information graphics point to a need for practical, adaptable design skills.

🎓 Skills & Qualifications

Education: Formal training in graphic or visual design is required.

Experience: 4+ years of experience in a design studio, agency, or in-house creative team is required.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud applications (InDesign, Illustrator, Photoshop, Acrobat).

• Proficiency in Figma.

• Proven expertise working with Adobe Firefly or similar generative AI tools.

• Experience with Microsoft Office, especially PowerPoint and Word.

• Demonstrated experience creating strong visual communications, campaigns, and presentations.

• Proven ability to deliver clean, accurate, refined, production-ready artwork.

• Expert knowledge of digital production methods.

• Experience designing digital assets for Microsoft 365 platforms (SharePoint, Teams, Stream) or similar. Preferred Skills:

• Experience with Adobe Premiere, After Effects, and Audition.

• Video and print production experience.

• Experience in B2B marketing or financial services is a plus, though not required.

📝 Enhancement Note: The required skills emphasize a blend of traditional design software proficiency with modern tools like Figma and generative AI, highlighting the evolving landscape of creative roles. The explicit mention of internal communication platforms and Microsoft Office suite indicates the need for practical application within a corporate context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio demonstrating a clear passion for branding, design, and visual storytelling across digital and traditional media.

• Include examples of creative work spanning campaigns, websites, and motion graphics.

• Present a refined eye for typography, composition, visual hierarchy, and attention to detail.

• Demonstrate experience working within established brand strategies, design systems, and guidelines.

• Feature examples of translating complex ideas into clear and engaging information graphics. Process Documentation:

• Highlight the ability to manage competing priorities and deadlines, showcasing strong organization and project management skills.

• Illustrate experience in coordinating workflows, managing timelines, and keeping multiple projects moving forward efficiently.

• Provide examples of a proactive, solutions-oriented mindset and strong collaboration skills.

• Showcase agility in moving from concept to production, demonstrating strong judgment, discretion, and accountability.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating core design competencies and the ability to execute within brand frameworks. The emphasis on process highlights the candidate's organizational and project management capabilities, crucial for an in-house role managing multiple internal communication projects.

💵 Compensation & Benefits

Salary Range: $65,000 - $113,750 Annual The range quoted applies to the role in the primary location (Boston, MA). The applicable range may differ if the candidate works outside the primary location.

Benefits:

• Comprehensive benefits program including:

  • Retirement savings plan (401K) with company match.

  • Insurance coverage (basic life, medical, dental, vision, long-term disability, and optional additional coverages).

  • Paid-time off (vacation, sick leave, short-term disability, family care responsibilities).

  • Access to Employee Assistance Program.

  • Incentive compensation, including eligibility for annual performance-based awards.

  • Eligibility for tax-advantaged savings plans. Working Hours: 40 hours per week (standard full-time).

📝 Enhancement Note: The salary range provided is based on the information in the job description for the Boston, MA location. This range is typical for a mid-level Visual Graphic Designer in a major metropolitan area, especially within the financial services industry. The listed benefits are standard for a large, established corporation like State Street.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Institutional Investment Management)

Company Size: State Street is a large, global financial services provider, employing a significant number of people worldwide. The description mentions engaging "50,000+ employees," indicating a very large corporate structure.

Founded: State Street was founded in 1792, making it one of the oldest financial institutions in the United States, suggesting a culture that values stability, tradition, and long-term relationships.

Team Structure:

• The role is within the Brand and Creative team, which is part of Global Marketing.

• This team collaborates closely with designers, producers, and internal communications colleagues.

• The position requires partnership with stakeholders across the organization to understand business needs. Methodology:

• Emphasis on creating high-impact work for a global audience.

• Focus on brand expression and visual storytelling.

• Commitment to engaging, informing, and inspiring employees through creative content.

• Adherence to established brand strategies, design systems, and guidelines.

• Collaboration is a key operational methodology, both internally and with external vendors.

Company Website: StateStreet.com/careers

📝 Enhancement Note: State Street's long history implies a structured, professional environment. The focus on internal communications suggests a company that prioritizes employee engagement and alignment with corporate objectives, especially given its global reach and the complexity of its services.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer ("Officer" title implies responsibility beyond entry-level). This role is for an individual contributor focused on execution and creative development within the internal communications sphere.

Reporting Structure: The role reports into creative leadership within the Brand and Creative team, likely a Design Manager or Creative Director, and collaborates with producers and internal communications specialists.

Operations Impact: The visual designer's work directly impacts employee engagement, understanding of company initiatives, and brand perception internally. Effective visual communication is crucial for conveying complex financial information and fostering a cohesive employee culture across a global workforce.

Growth Opportunities:

• Skill Advancement: Deepen expertise in digital design tools, generative AI, and internal communication platforms. Develop advanced skills in motion graphics and video editing through preferred skills.

• Specialization: Grow into a senior designer role focused on internal communications or expand into broader brand creative responsibilities within Global Marketing.

• Leadership Potential: Develop project management and stakeholder management skills, which can lead to opportunities in creative team lead or art director roles in the future, particularly within large corporate environments.

📝 Enhancement Note: The "Officer" title, while not a management role here, signifies a level of professional standing and responsibility within the organization. Growth opportunities are likely to be within specialized creative tracks or broader marketing functions, rather than direct people management at this stage.

🌐 Work Environment

Office Type: The role is based in Boston, Massachusetts, and is described as "On-site," indicating a traditional office-based work environment.

Office Location(s): Boston, Massachusetts, United States.

Workspace Context:

• The role operates within a fast-paced, in-house studio environment.

• It requires collaboration with a diverse team of designers, producers, and internal communications colleagues.

• Access to necessary design software and platforms (Adobe Creative Cloud, Figma, Appspace) is implied.

• The environment encourages working independently and as part of a team, suggesting a dynamic and potentially collaborative workspace.

Work Schedule: Standard 40-hour work week, implying a structured schedule with potential for occasional overtime to meet project deadlines.

📝 Enhancement Note: The on-site requirement points to a company that values in-person collaboration and direct team interaction, which can be beneficial for creative brainstorming and rapid feedback cycles in a studio setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio to assess basic qualifications and creative output.

• Portfolio Review: Candidates will be expected to present their portfolio, discussing their design process, creative rationale, and experience with relevant tools and projects. This is a critical step.

• Skills Assessment: May include a design challenge or test to evaluate proficiency in required software (e.g., InDesign, Figma, AI tools) and problem-solving abilities related to internal communications.

• Behavioral/Situational Interviews: Questions will assess collaboration skills, problem-solving approach, ability to manage priorities, and cultural fit within the Brand and Creative team and State Street's broader culture.

• Final Interview: Likely with hiring manager and potentially senior creative leadership to discuss final fit and next steps.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 strong projects that best represent your skills in branding, digital design, internal communications, and information graphics.

• Showcase Process: For each project, explain your conceptual thinking, problem-solving approach, design choices (typography, color, layout), and how you met the client's (internal stakeholder's) objectives.

• Highlight AI Usage: Clearly articulate your experience with Adobe Firefly or similar AI tools, demonstrating how you leveraged them to enhance your design process or output.

• Include Internal Comms Examples: If possible, include projects similar to internal announcements, employee program materials, or digital signage content.

• Demonstrate Brand Adherence: Show examples where you worked within established brand guidelines, or explain how you would approach adapting a brand for internal use.

• Quantify Impact: Where possible, describe the outcome or impact of your designs (e.g., increased engagement, clearer understanding).

Challenge Preparation:

• Be prepared for a design exercise that might involve creating a concept for an internal announcement, designing a digital signage asset, or reformatting existing content into a more engaging visual format.

• Practice using Figma and Adobe Creative Suite under timed conditions.

• Think about how to quickly interpret a brief and present a clear, concise design solution.

📝 Enhancement Note: The emphasis on portfolio and specific tool proficiency (Figma, AI) means candidates must prepare to demonstrate these practical skills. The internal communications focus requires tailoring portfolio pieces or explanations to this specific audience.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: InDesign, Illustrator, Photoshop, Acrobat (Advanced proficiency required).

• Figma: (Proficiency required) - A collaborative interface design tool increasingly used for UI/UX and broader design systems.

• Adobe Firefly / Generative AI: (Proven expertise required) - For content creation, ideation, and asset generation.

• Microsoft Office Suite: PowerPoint, Word (Proficiency required) - Essential for creating presentations and incorporating designs into documents.

Analytics & Reporting: Not directly specified, but insights from internal communications campaigns might be tracked.

CRM & Automation: Not directly specified for this role.

Other Specified Platforms:

• Appspace: For digital signage deployment.

• Microsoft 365 Platforms: SharePoint, Teams, Stream (for designing digital assets).

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud, Figma, and generative AI tools highlights the modern skill set expected. The inclusion of Appspace and Microsoft 365 platforms indicates the need for practical application within a corporate IT infrastructure.

👥 Team Culture & Values

Operations Values:

• Brand Expression: A strong commitment to upholding and creatively expressing the company's brand identity.

• Visual Storytelling: Valuing the power of visuals to communicate messages effectively and engage audiences.

• Collaboration: Working closely with cross-functional teams (creative, marketing, communications) to achieve shared goals.

• Detail-Orientation: A meticulous approach to design, ensuring accuracy, polish, and adherence to guidelines.

• Proactive Solutions: A mindset focused on identifying needs and developing creative solutions independently and collaboratively.

Collaboration Style:

• Highly collaborative, working with creative leadership, designers, producers, and internal communications colleagues.

• Expected to partner with stakeholders across the organization to understand their needs and deliver design solutions.

• Requires strong communication skills to present creative work confidently and work effectively with internal teams and external vendors.

📝 Enhancement Note: The values emphasize creativity, precision, and teamwork, which are foundational for a successful in-house creative team supporting internal communications. The need to partner with diverse stakeholders underscores the importance of strong interpersonal and communication skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Internal Needs: Ensuring that creative output for internal communications remains aligned with the overarching brand while also being engaging and relevant to employees.

• Global Reach & Cultural Nuances: Adapting designs for a diverse global audience of over 50,000 employees, considering potential cultural sensitivities or interpretations.

• Fast-Paced Environment: Managing multiple projects with competing priorities and deadlines in an in-house studio setting.

• Evolving Technology: Staying current with new design tools and AI capabilities and integrating them effectively into the workflow.

Learning & Development Opportunities:

• Advanced Tool Proficiency: Opportunities to master advanced features of Adobe Creative Cloud, Figma, and explore new AI-driven design applications.

• Internal Communications Strategy: Gaining a deeper understanding of corporate communication strategies and how design contributes to employee engagement and information dissemination.

• Cross-Functional Exposure: Working closely with marketing, brand strategy, and employee engagement teams to broaden understanding of corporate functions.

• Digital Signage & Platform Expertise: Developing specialized skills in managing and designing for digital signage platforms like Appspace.

📝 Enhancement Note: The challenges are typical for a corporate in-house creative role, emphasizing the need for adaptability, strategic thinking, and continuous learning. The growth opportunities are focused on deepening technical skills and expanding strategic understanding within the corporate communications domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex message into a visually engaging format for a broad audience. What was your process?" (Focus on information graphics and internal communications).

• "How do you ensure brand consistency across various internal communication channels while still making designs fresh and engaging?" (Highlight experience with brand guidelines and creative problem-solving).

• "Walk us through your process for designing digital signage assets. What considerations do you make for different office locations or employee groups?" (Demonstrate practical application of Appspace or similar platforms). Company & Culture Questions:

• "What interests you about State Street's brand and this specific role within internal communications?" (Research State Street's mission, values, and recent internal initiatives).

• "How do you approach collaboration with stakeholders who may have different ideas or priorities than your own?" (Emphasize communication, listening, and finding common ground).

• "How do you stay updated on the latest design trends and generative AI tools, and how might you apply them in an internal communications context?" (Showcase continuous learning and practical application). Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, perhaps by project type or by demonstrating a progression of skills.

• Narrative: For each project, tell a story: the problem, your solution (design process), the tools used (mentioning AI and Figma where applicable), and the outcome/impact.

• Focus on Internal Comms: Highlight any projects that directly relate to employee engagement, corporate announcements, or internal branding.

• Technical Details: Be prepared to discuss your technical workflow, especially regarding Adobe Creative Cloud, Figma, and AI tools.

• Conciseness: Respect the interviewer's time; be clear, concise, and impactful.

📝 Enhancement Note: Interview preparation should heavily emphasize practical design skills, an understanding of internal communications objectives, and the ability to articulate one's process and strategic thinking. Demonstrating experience with the specified tools is paramount.

📌 Application Steps

To apply for this Visual Graphic Designer position:

• Submit your application through the State Street career portal link provided.

• Customize Your Resume: Tailor your resume to highlight experience in visual graphic design, branding, internal communications, and proficiency in Adobe Creative Cloud, Figma, and generative AI tools. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant projects. Ensure it clearly demonstrates your skills in digital and traditional design, branding, and information graphics, with a focus on internal communications if possible. Prepare to discuss your process and the impact of your work.

• Prepare for Design Challenges: Practice using required software like Figma and Adobe Creative Suite. Be ready to conceptually design for an internal communications scenario.

• Research State Street: Understand the company's mission, values, and how internal communications support its global operations. This will help you articulate your interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.