Visual Designer (for Paid Advertising Campaigns) - LATAM

📍 Job Overview

Job Title: Visual Designer (for Paid Advertising Campaigns) - LATAM

Company: Right Hook Digital

Location: Argentina

Job Type: FULL_TIME

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-09-07

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of visually compelling digital ad creatives for paid advertising campaigns across Meta, Instagram, and TikTok.

• Collaborate with cross-functional teams, including media buyers and strategists, to develop and refine ad concepts that drive measurable results and conversions.

• Analyze ad performance data and client feedback to iterate on creative assets, ensuring continuous optimization and alignment with campaign objectives.

• Translate complex performance marketing strategies into engaging visual narratives that resonate with target e-commerce audiences.

• Maintain a keen awareness of emerging social media trends and platform best practices to inform creative development and maintain a competitive edge.

📝 Enhancement Note: This role is specifically focused on visual design for paid advertising, emphasizing performance marketing and e-commerce clients. The core function is to create "thumb-stopping" content that drives conversions, requiring a strong understanding of what resonates on platforms like Meta, Instagram, and TikTok. The "LATAM" designation, coupled with the Argentina location, indicates a need for candidates comfortable working within South American time zones and potentially with Spanish language proficiency, although English is listed as the primary job language.

📈 Primary Responsibilities

• Design and produce high-performing digital ad creatives, including static images, GIFs, and short-form videos, tailored for Meta, Instagram, and TikTok campaigns.

• Actively participate in brainstorming sessions with the strategy team to conceptualize innovative and effective ad creative ideas aligned with client goals.

• Conduct rigorous A/B testing on various creative elements (e.g., imagery, typography, calls-to-action) to identify optimal combinations for conversion rate optimization (CRO).

• Present creative concepts, design rationales, and performance insights clearly and persuasively to internal stakeholders and e-commerce clients.

• Proactively research and stay updated on the latest visual design trends, platform algorithm changes, and best practices in paid social advertising to maintain creative relevance.

• Manage multiple creative projects simultaneously, ensuring timely delivery of assets while maintaining high standards of quality and brand consistency for diverse e-commerce clients.

• Collaborate with media buyers to understand campaign performance metrics and translate data-driven insights into actionable creative improvements.

• Ensure all creative assets adhere to platform-specific ad policies and technical specifications.

📝 Enhancement Note: The primary responsibilities highlight a blend of creative execution and data-informed optimization, crucial for performance marketing roles. The emphasis on "high-performing," "drive conversions," and "performance data" indicates that this is not just about aesthetic appeal but about creating visuals that directly contribute to client ROI. The need to "iterate and optimize" based on data suggests a dynamic workflow where creative is constantly being refined.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Arts, Digital Media, Marketing, or a related field is highly beneficial. Candidates are expected to demonstrate equivalent practical experience and a strong portfolio.

Experience: A minimum of 2-5 years of professional experience in visual design, with a significant focus on creating digital ad creatives for social media platforms. Experience working with e-commerce brands or in a performance marketing context is essential.

Required Skills:

• Visual Design Expertise: Proven ability to create visually stunning and engaging ad creatives (static, motion graphics, video) for social media platforms.

• Platform Specialization: Demonstrated experience creating ads specifically for Meta (Facebook/Instagram) and TikTok.

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Photoshop, Illustrator, Premiere Pro, and After Effects for comprehensive creative asset production.

• Performance Marketing Acumen: Understanding of how creative impacts key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

• E-commerce Brand Understanding: Experience working with or understanding the unique visual needs and marketing strategies of e-commerce businesses.

• English Communication: Excellent written and verbal English communication skills for effective collaboration and client presentations.

• Attention to Detail: Meticulous approach to design execution, ensuring accuracy in visual elements, copy, and technical specifications.

• Self-Motivation & Time Management: Ability to work independently, manage priorities, and meet deadlines in a remote work environment.

Preferred Skills:

• Facebook Business Manager Familiarity: Experience navigating and utilizing Facebook Business Manager for ad creation and campaign setup.

• Shopify Integration Knowledge: Understanding of how creative assets are implemented within the Shopify e-commerce platform.

• Conversion-Focused Creative Strategy: Deep knowledge of psychological triggers and design principles that drive conversions.

• Remote Team Experience: Proven track record of successful collaboration within distributed or remote teams.

• Project Management Tool Proficiency: Familiarity with tools like ClickUp, Asana, Trello, or similar for task management and workflow organization.

📝 Enhancement Note: The required skills clearly define the core competencies for this role, emphasizing both creative talent and a data-driven, performance-oriented mindset. The "Must-Haves" are non-negotiable for success. Preferred skills offer an advantage, indicating areas where further growth or prior experience would be particularly valuable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Paid Social Ad Creation: Showcase a minimum of 5-7 distinct projects featuring social media ad creatives (images, videos, GIFs) specifically designed for Meta, Instagram, and/or TikTok. Each project should clearly state the platform and objective.

• Highlight Performance Impact: For each portfolio piece, provide context on the objective (e.g., brand awareness, lead generation, direct sales) and, if possible, quantifiable results or key performance indicators (KPIs) that demonstrate the creative's effectiveness.

• Showcase Adobe Creative Suite Proficiency: Include examples that clearly illustrate your skills in Photoshop (image manipulation, graphic design), Illustrator (vector graphics, typography), Premiere Pro (video editing), and After Effects (motion graphics, animation).

• E-commerce Focus: Prioritize projects that have been executed for e-commerce brands or products, demonstrating an understanding of this specific market.

• Varied Creative Formats: Include a mix of static ads, short-form video ads, and potentially animated GIFs to showcase versatility.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical workflow for creating a paid social ad campaign, from brief to final delivery. This should include stages for concept development, design execution, feedback incorporation, and final asset preparation.

• Optimization Methodology: Explain how you approach iterating on creative based on performance data. This should involve discussing how you interpret metrics and what design adjustments you would make to improve CTR, conversion rates, or other relevant KPIs.

• Collaboration and Feedback Integration: Describe how you incorporate feedback from strategy teams, media buyers, and clients into your design process, and how you manage revisions effectively.

📝 Enhancement Note: A strong portfolio is paramount for this role. The requirements are structured to assess not only visual talent but also the candidate's understanding of performance marketing principles and their ability to translate those into effective creative assets. The emphasis on "quantifiable results" and "performance impact" indicates that Right Hook Digital values data-driven creativity.

💵 Compensation & Benefits

Salary Range: The advertised salary is up to $20,000 USD per year. Based on industry benchmarks for Visual Designers with 2-5 years of experience specializing in paid advertising and e-commerce, this falls within a competitive range for remote roles based in Argentina, considering the strong demand for these skills. The exact salary within this range will be determined by the candidate's experience, portfolio quality, and interview performance.

Benefits:

• Competitive Base Salary: Up to $20,000 USD annually, reflecting the specialized nature of the role and its direct impact on client success.

• Paid Public Holidays: Comprehensive coverage of national public holidays, ensuring time for rest and personal commitments.

• Generous Leave Entitlements: Ample paid time off, providing a healthy work-life balance and opportunity for rejuvenation.

• Flexible Scheduling: The ability to set your own schedule within core collaboration hours, allowing for optimal productivity and personal life integration.

• Professional Development: Access to dedicated workshops and training sessions designed to enhance skills in visual design, performance marketing, and related areas.

• 1:1 Coaching: Regular one-on-one coaching sessions with your Team Lead, providing personalized guidance, feedback, and support for career advancement.

Working Hours: The role requires approximately 40 hours per week, with flexibility in scheduling. Core collaboration hours will be established to ensure effective teamwork and communication, particularly with international clients and colleagues.

📝 Enhancement Note: The salary is specified as "up to $20,000 USD p/year." For a remote role based in Argentina, this is a significant compensation package, reflecting the specialized skills in paid social creative and the company's premium agency status. The benefits package is strong, emphasizing professional growth and work-life balance, which are attractive to remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Advertising / E-commerce Growth Agency. Right Hook Digital operates within the fast-paced digital marketing landscape, specializing in helping e-commerce businesses scale through performance-driven advertising strategies. As a Premium Agency Partner with Meta, they are recognized for their expertise and effectiveness on key social platforms.

Company Size: The provided information does not specify the exact company size, but the mention of a "dynamic team" and "award-winning agency" suggests a growing, established entity rather than a startup. The remote-first culture implies a distributed workforce.

Founded: The founding date is not specified, but the company's status as a "Premium Agency Partner with Meta" indicates a level of maturity and proven success in the industry.

Team Structure:

• Creative & Strategy Focused: The team likely comprises specialists in various domains, including media buying, creative strategy, visual design, copywriting, and account management. This role sits within or closely collaborates with the creative and strategy functions.

• Cross-Functional Collaboration: Expect close collaboration with media buyers to understand campaign performance and with strategists for concept development. The role also involves client-facing presentations.

• Remote-First Environment: The team operates with a remote-first philosophy, emphasizing asynchronous communication, clear documentation, and scheduled virtual meetings for collaboration.

Methodology:

• Data-Driven Optimization: A core methodology revolves around analyzing campaign performance data to inform creative decisions and drive continuous improvement.

• Agile Creative Development: The process likely involves iterative design cycles, incorporating feedback and adapting to performance metrics and market trends.

• Client-Centric Approach: The agency's focus on e-commerce growth means all creative efforts are aligned with client objectives and ROI.

Company Website: https://www.righthookdigital.com/ (Inferred from domain_derived)

📝 Enhancement Note: Right Hook Digital positions itself as a results-oriented agency with a strong emphasis on data and client success. The "Premium Agency Partner" status with Meta is a significant indicator of their expertise and strategic importance in the digital advertising space. The remote-first culture suggests a need for strong communication and self-management skills.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-level Visual Designer, typically requiring 2-5 years of dedicated experience. It's a hands-on creative role focused on execution and optimization within the paid advertising domain, rather than a pure strategy or management position. The responsibilities involve contributing to campaign success through creative output and collaborating with senior team members.

Reporting Structure: The candidate will likely report to a Creative Lead, Design Manager, or potentially a Head of Creative/Marketing. Regular 1:1 coaching with a Team Lead is explicitly mentioned, indicating a structured support system for development.

Operations Impact: The Visual Designer's impact is directly tied to the performance of paid advertising campaigns. Effective creative assets drive higher engagement, better conversion rates, and improved ROAS for clients, making this role critical to the agency's overall success and client satisfaction.

Growth Opportunities:

• Performance Metrics Mastery: Gain in-depth knowledge of media buying metrics and strategy from experienced professionals, understanding how creative directly influences campaign success.

• Advanced Creative Techniques: Participate in professional development workshops and training sessions focused on cutting-edge visual design techniques for digital advertising and motion graphics.

• Diverse E-commerce Exposure: Work with a wide range of e-commerce brands across various industries, building a versatile portfolio and broad market understanding.

• Career Pathway Advancement: Progress from a Visual Designer role to potentially Senior Visual Designer, Creative Lead, or specialize in areas like motion graphics or video production within the agency, supported by clear career progression plans and mentorship.

📝 Enhancement Note: The growth opportunities are a key selling point for this role. They highlight the potential for skill development beyond pure design, encompassing performance marketing strategy and client interaction, which can significantly enhance a designer's career trajectory in the digital advertising space.

🌐 Work Environment

Office Type: This is a Remote-First environment. There is no central physical office for day-to-day work. Collaboration and communication are managed through digital platforms.

Office Location(s): While the role is remote, it is specified for LATAM, with Argentina being the primary location. This suggests that while the work is remote, there may be a preference for candidates within specific time zones (e.g., UTC-3 to UTC-6) to facilitate core collaboration hours.

Workspace Context:

• Digital Collaboration Hub: The primary workspace is digital, relying on communication tools (e.g., Slack, Microsoft Teams), project management software (e.g., ClickUp, Asana), and video conferencing for interaction.

• Access to Operations Tools: Candidates will need a reliable internet connection and will utilize industry-standard design software (Adobe Creative Cloud) and potentially project management platforms.

• Team Connection: Despite being remote, the company emphasizes "strong team connection" and a "supportive team," suggesting regular virtual team-building activities, social channels, and accessible leadership.

Work Schedule: The role requires approximately 40 hours per week. A key aspect is "flexible scheduling within core collaboration hours." This means while employees have autonomy over their working times, there will be specific periods that require availability for meetings, team syncs, and real-time collaboration with colleagues and clients, likely aligning with LATAM business hours.

📝 Enhancement Note: The remote-first nature of Right Hook Digital is a defining characteristic of its work environment. The emphasis on "strong team connection" and "flexible scheduling within core collaboration hours" indicates a culture that balances autonomy with the need for cohesive teamwork, which is crucial for a distributed agency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Submit your application via the provided link. Your portfolio will be the primary screening tool. Ensure it clearly demonstrates your skills in creating paid social ad creatives for Meta, Instagram, and TikTok, with a focus on e-commerce.

• Skills Assessment/Creative Challenge: You may be asked to complete a short creative task or test to assess your design skills, speed, and understanding of performance-driven creative principles.

• Video Interview(s): Expect one or more video interviews with members of the creative or marketing team. This will be an opportunity to discuss your portfolio, your creative process, your understanding of performance marketing, and your experience with e-commerce clients.

• Team/Lead Interview: A final interview may involve meeting with a Team Lead or manager to assess cultural fit, communication style, and alignment with the company's values and remote work environment.

Portfolio Review Tips:

• Curate for Relevance: Select your strongest, most relevant work. Prioritize paid social ad creatives for e-commerce clients on Meta, Instagram, and TikTok.

• Showcase Performance Focus: For each project, articulate the objective and any available performance metrics or results. Use case study format where possible, explaining the problem, your solution, and the outcome.

• Highlight Tool Proficiency: Ensure your portfolio clearly demonstrates your skills using Adobe Photoshop, Illustrator, Premiere Pro, and After Effects. Include examples of motion graphics or video editing.

• Tell a Story: Don't just present images; explain your design rationale, your creative process, and how your design choices contributed to campaign goals.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A dedicated website or a well-structured PDF is ideal.

Challenge Preparation:

• Understand Client Goals: Be prepared to discuss how you would approach creating ads for a hypothetical e-commerce client with specific objectives (e.g., increasing sales of a new product, driving traffic to a landing page).

• Platform Nuances: Familiarize yourself with the best practices and common creative formats for Meta, Instagram Stories/Reels, and TikTok ads.

• Data Interpretation: Review basic performance metrics like CTR, CPC, CPA, and ROAS, and think about how you would adjust creative based on these.

• Concise Communication: Practice articulating your creative process and design decisions clearly and concisely, as you will be expected to present your work effectively.

📝 Enhancement Note: The application process heavily emphasizes the portfolio as the primary evaluation tool. Candidates should invest significant time in tailoring their portfolio to showcase direct experience relevant to paid social advertising for e-commerce. The interview process will likely probe deeply into their understanding of performance metrics and creative optimization.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency required in Photoshop, Illustrator, Premiere Pro, and After Effects for all aspects of visual asset creation, from static graphics to video editing and motion graphics.

• Meta Ads Manager / Facebook Business Manager: Familiarity is highly preferred for understanding ad specifications, campaign structures, and potentially for direct ad creation.

• TikTok Ads Manager: Preferred knowledge for creating and optimizing ad content specifically for the TikTok platform.

Analytics & Reporting:

• Performance Data Interpretation: While not a direct tool, the ability to interpret data from ad platforms (e.g., Meta Ads Manager) is critical for understanding campaign performance and informing creative iterations.

• Basic Analytics Dashboards: Familiarity with how creative performance is represented in general analytics dashboards (e.g., Google Analytics, platform-native analytics) is beneficial for understanding broader campaign impact.

CRM & Automation:

• Project Management Tools: Proficiency with tools like ClickUp, Asana, or Trello is preferred for managing tasks, tracking project progress, and collaborating within a remote team environment.

• E-commerce Platforms: Familiarity with platforms like Shopify is preferred, as it provides context for where creative assets will be implemented and how they integrate with the customer journey.

📝 Enhancement Note: The technology stack is heavily skewed towards creative production tools. While direct experience with ad managers is preferred, the core requirement is mastery of the Adobe Creative Suite and the ability to translate performance data into effective visual designs.

👥 Team Culture & Values

Operations Values:

• Continuous Learning: Right Hook Digital actively invests in employee development, encouraging team members to seek out new knowledge, skills, and industry best practices. This applies to design techniques, platform updates, and performance marketing strategies.

• Collaborative Spirit: The company fosters an environment where diverse perspectives are valued. Team members are encouraged to share ideas, provide constructive feedback, and work together to achieve common goals, especially in a remote setting.

• Results-Driven: A core value is the focus on delivering measurable impact. Creative work is celebrated not just for its aesthetic quality but for its contribution to client success, conversion rates, and overall business growth.

• Work-Life Balance: Recognizing the demands of remote work, the company promotes sustainable success by prioritizing employee well-being, flexible scheduling, and adequate time off.

Collaboration Style:

• Remote-First & Asynchronous: Collaboration heavily relies on digital tools and clear documentation to facilitate communication across different schedules and locations.

• Cross-Functional Integration: Designers work closely with strategists and media buyers, requiring clear communication and a shared understanding of campaign objectives and performance metrics.

• Feedback-Oriented: The culture encourages regular feedback loops, both formal (1:1s, coaching) and informal, to support continuous improvement in both individual performance and creative output.

📝 Enhancement Note: The company culture emphasizes growth, collaboration, and results, all within a remote-first framework. The "Results-Driven" value is particularly important for this role, as it directly links creative output to tangible client success metrics.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Creative Freshness: The constant evolution of social media trends and ad fatigue requires continuous innovation to keep creatives engaging and effective. Staying ahead of platform changes and emerging visual styles will be key.

• Data-to-Creative Translation: Effectively translating raw performance data into actionable creative insights and design adjustments can be challenging. It requires a blend of analytical thinking and creative interpretation.

• Remote Collaboration Dynamics: While flexible, working remotely requires proactive communication, strong self-discipline, and effective use of digital tools to maintain seamless collaboration and team cohesion.

• Balancing Creative Vision with Performance Demands: Ensuring that creative output meets both aesthetic standards and rigorous performance objectives requires a delicate balance and a deep understanding of conversion-focused design principles.

Learning & Development Opportunities:

• Advanced Performance Creative Skills: Deepen expertise in designing for conversion, understanding A/B testing methodologies, and analyzing campaign data to inform creative strategy.

• Motion Graphics & Video Production: Expand skills in video editing and motion graphics through workshops and practical application, becoming more versatile in producing dynamic ad content.

• E-commerce Marketing Strategy: Gain a broader understanding of e-commerce business models, customer journeys, and overall digital marketing strategies beyond just creative execution.

• Mentorship and Leadership: Benefit from 1:1 coaching and potential mentorship from experienced team members, paving the way for future leadership roles within the creative department.

📝 Enhancement Note: The challenges presented are typical for a role at the intersection of creative design and performance marketing. The growth opportunities are substantial, offering a clear path for skill enhancement and career progression within a specialized agency setting.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing visual ad for a new e-commerce product launch on Instagram Stories. What key elements would you focus on?" (Focus on understanding the brief, target audience, platform nuances, and conversion drivers.)

• "How do you balance creative innovation with the need to meet specific performance metrics like CTR or CPA? Can you provide an example?" (Demonstrate your data-driven approach and ability to iterate based on results.)

• "Imagine a client's ad campaign is underperforming. What steps would you take, from a visual creative perspective, to diagnose and improve the situation?" (Showcase problem-solving skills, data analysis, and creative optimization strategies.) Company & Culture Questions:

• "What interests you about working for Right Hook Digital, specifically in a role focused on paid advertising creative?" (Research the company's reputation, Meta partnership, and e-commerce focus.)

• "How do you approach collaboration in a remote-first environment? What strategies do you use to stay connected and productive?" (Highlight your self-management, communication skills, and experience with remote tools.)

• "How do you ensure your creative work is 'results-driven' and contributes directly to client ROI?" (Connect your design philosophy to tangible business outcomes and performance metrics.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the client/brand, the platform, the objective, your role, the creative solution, and the results achieved (if available).

• Highlight Key Skills: Explicitly point out how your work demonstrates proficiency in Adobe Creative Cloud applications and your understanding of paid social ad best practices.

• Focus on E-commerce: Emphasize projects that showcase your understanding of e-commerce marketing and conversion optimization.

• Be Prepared for Deep Dives: Be ready to discuss specific design choices, technical challenges, and how you incorporated feedback.

• Showcase Video/Motion Graphics: If applicable, demonstrate your motion graphics and video editing capabilities, as these are increasingly important for social ads.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and a results-oriented mindset. Candidates need to be comfortable discussing both design principles and performance metrics, and how the two intersect.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided application link on Workable.

• Tailor Your Portfolio: Ensure your portfolio prominently features visual ad creatives for Meta, Instagram, and TikTok, with a strong emphasis on e-commerce clients and demonstrable results or performance impact.

• Optimize Your Resume: Highlight relevant experience in visual design for paid advertising, proficiency with Adobe Creative Cloud, e-commerce marketing, and any experience with performance metrics or conversion optimization.

• Prepare Your Presentation: Practice walking through your portfolio, clearly articulating your creative process, design rationale, and how your work drives client success. Be ready to discuss performance data and optimization strategies.

• Research Right Hook Digital: Understand their positioning as a Premium Agency Partner with Meta and their focus on e-commerce growth. Be prepared to discuss how your skills align with their client-centric, results-driven culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.