Senior Graphic Designer (Remote)

📍 Job Overview

Job Title: Senior Graphic Designer (Remote)

Company: PriceLabs

Location: India

Job Type: Full-Time

Category: Marketing Design / Visual Operations

Date Posted: 2026-09-07

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive design excellence and visual depth in marketing campaigns and brand initiatives through innovative, AI-native design methodologies.

• Own the end-to-end visual strategy and hands-on execution for high-impact marketing assets, leveraging modern design technology and AI-augmented workflows.

• Act as the team's AI power-user, testing and integrating advanced AI tools to enhance visual output speed, volume, and creative innovation.

• Utilize data fluency to inform design decisions, optimize audience responsiveness, and demonstrate the direct impact of design iterations on campaign performance.

📝 Enhancement Note: This role is positioned as an "AI-native design specialist" and an "Individual Contributor (IC)" within the Marketing Design team. The emphasis on AI integration, data fluency, and ownership of high-impact campaigns suggests a strategic, results-oriented operations function focused on elevating marketing collateral through advanced technology and rigorous performance analysis.

📈 Primary Responsibilities

• Own the visual strategy and hands-on execution for flagship marketing campaigns, major reports, and tier-1 brand initiatives, ensuring strategic prioritization and quality.

• Break down complex creative briefs into manageable design MVPs (Minimum Viable Products) and iterate rapidly based on performance feedback to achieve optimal results.

• Integrate advanced AI tools (e.g., generative visual modeling, automated design critiques, brand guideline validation) into daily workflows to enhance efficiency and foster creative innovation.

• Analyze design performance data and audience responsiveness metrics to inform tactical and strategic discussions, adapting assets based on direct performance insights.

• Establish and maintain design quality standards, asset template systems, and comprehensive brand guidelines to ensure consistent brand representation across the organization.

• Take full ownership of critical creative decisions, documenting approaches and building trusted working relationships with marketing leadership and cross-functional partners.

• Proactively communicate design progress, challenges, and solutions, fostering a collaborative and problem-solving attitude within the marketing design team.

• Share insights and best practices related to AI design tools and performance optimization with peers, contributing to the overall uplift of the team's delivery quality.

📝 Enhancement Note: The responsibilities highlight a blend of strategic ownership, agile execution, and technical proficiency, particularly in AI tools. The emphasis on "data fluency" and "performance optimization" indicates that this role is deeply embedded in a data-driven marketing operations framework, where design output is directly tied to measurable business outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience.

Experience: 5+ years of professional graphic design experience within a fast-paced SaaS or tech marketing environment. In-house SaaS/tech background is a mandatory requirement; agency experience alone will not suffice.

Required Skills:

• Proven expertise in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Deep practical experience with generative AI tools and frameworks such as Midjourney, Claude, Photoshop Generative Fill, Figma AI, or custom prompt engineering.

• Demonstrated ability to develop and execute visual strategies for high-impact marketing campaigns and brand initiatives.

• Strong understanding of brand identity development and the ability to create and maintain brand guidelines.

• Experience in agile creative delivery, including rapid prototyping (MVPs) and iterative design based on feedback.

• Practical experience integrating data and performance metrics into creative discussions to drive design improvements.

• Exceptional communication, documentation, and presentation skills, with the ability to articulate creative decisions to leadership and stakeholders.

• High level of autonomy, with a proven track record of independently managing abstract briefs and driving projects from concept to completion. Preferred Skills:

• Experience in designing for the hospitality or short-term rental industry.

• Familiarity with design systems and their implementation.

• Experience with A/B testing visual assets for performance optimization.

• Basic understanding of front-end development principles for design implementation context.

• Experience mentoring or guiding junior designers.

📝 Enhancement Note: The requirement for an "in-house SaaS/tech background" and exclusion of agency experience suggests a preference for candidates who understand the specific operational cadence and strategic needs of a tech company's marketing function. The explicit mention of "AI-native design specialist" and "generative AI tools" points to a significant emphasis on cutting-edge technological adoption within the design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating high-impact marketing campaign execution, with a focus on measurable results and strategic objectives.

• Include detailed case studies of how AI tools were integrated into the design workflow to enhance speed, visual complexity, or innovative output.

• Present examples of brand identity evolution or the development of comprehensive brand guidelines, illustrating your ability to influence brand consistency.

• Demonstrate experience in designing interactive reports or complex visual assets that required breaking down abstract briefs into clear, actionable design components.

• Provide evidence of using performance data to iterate on design assets, clearly articulating the metrics used and the resulting improvements. Process Documentation:

• Documented examples of how you have established design quality standards or template systems for repeatable asset creation.

• Case studies detailing your approach to agile creative delivery, including the process of launching MVPs and iterating based on feedback.

• Examples of clear communication and documentation practices for design approaches, especially when collaborating with remote or distributed teams.

• Visual representations or descriptions of how you have integrated AI tools into a structured design workflow to achieve specific outcomes.

📝 Enhancement Note: The portfolio requirements emphasize practical application of AI in design, demonstrable ROI through performance data, and the ability to standardize design processes. This aligns with a revenue operations perspective where creative assets are viewed as critical drivers of marketing performance and require rigorous measurement and optimization.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), the remote nature within India, and the specialized skills in AI-augmented design, a competitive salary range for a Senior Graphic Designer in India is estimated to be between ₹1,000,000 to ₹2,000,000 per annum. This range accounts for the demand for advanced design skills and the strategic importance of the role in a fast-growing tech company.

Benefits:

• Fully Remote Work Environment: Enjoy the flexibility and autonomy of working from home.

• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.

• Paid Time Off: Generous vacation, sick leave, and public holiday allowances.

• Professional Development: Opportunities for training, workshops, and conferences focused on design technology and AI.

• Team Collaboration & Culture: Access to a global, diverse, and passionate team with a focus on open communication and shared success.

• Performance-Based Recognition: Potential for bonuses or other forms of recognition tied to individual and team performance.

• Access to Cutting-Edge Tools: Opportunity to work with and master advanced AI design tools and technologies.

Working Hours: Standard full-time working hours, likely around 40 hours per week. Given the remote, global nature of the team, there may be some flexibility required for cross-time zone collaboration, but core working hours will be established.

📝 Enhancement Note: The salary estimation is based on current market data for senior-level design roles in India, considering the remote work arrangement and the specialized demand for AI and SaaS marketing design expertise. Benefits are inferred from typical offerings in remote-first tech companies aiming to attract and retain top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), Hospitality Technology, Revenue Management. PriceLabs operates in a dynamic and competitive tech landscape, providing critical revenue optimization tools for the short-term rental and hospitality industry. This context implies a fast-paced, data-driven, and customer-centric operational environment.

Company Size: 300+ globally remote team. This size indicates a mature but still agile organization, offering opportunities for significant impact while maintaining a collaborative, close-knit feel. It suggests established processes but also room for innovation and individual contribution.

Founded: 2014. With nearly a decade of operation, PriceLabs has a proven track record and has scaled significantly, indicating stability and a strong market position. This history suggests a company that values growth, adaptation, and sustained success in its operations.

Team Structure:

• The Marketing Design team likely operates as a specialized unit within the broader Marketing department, focusing on visual asset creation and brand consistency.

• As an Individual Contributor (IC), this role will not have direct reports but will work closely with Marketing leadership, campaign managers, and potentially product marketing.

• Collaboration is expected across various departments, including Marketing, Product, and Sales, requiring strong cross-functional partnership skills. Methodology:

• Data-Driven Decision Making: PriceLabs emphasizes using data to inform strategy and optimize performance, which extends to marketing and design.

• Agile & Iterative Processes: The company values rapid prototyping and continuous improvement, reflecting a dynamic approach to product development and marketing execution.

• Remote-First Operations: PriceLabs is a remote-first organization, necessitating strong communication, documentation, and asynchronous collaboration practices.

• Customer-Centricity: A high Net Promoter Score (NPS) and focus on customer success indicate that understanding and serving customer needs is paramount in all operational aspects.

Company Website: https://www.pricelabs.co/

📝 Enhancement Note: The company's industry and size suggest an operational environment that is both technically sophisticated and highly focused on measurable outcomes. The remote-first nature and emphasis on customer success are key cultural drivers that will influence how design operations are managed and executed.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role, signifying a high level of expertise and autonomy. It represents a career path for experienced designers who excel in specialized areas like AI-augmented design and visual strategy, rather than a management track. The focus is on deep skill development and impactful execution.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Design Lead, Marketing Director, or a similar senior marketing operations role. This structure allows for strategic alignment and guidance while maintaining significant autonomy in execution.

Operations Impact: The role has a direct impact on marketing effectiveness by creating compelling visuals that drive customer acquisition, engagement, and brand perception. By leveraging AI and data, the designer will contribute to optimizing marketing ROI and supporting PriceLabs' exponential growth trajectory.

Growth Opportunities:

• Deep Specialization: Become a recognized expert in AI-driven design within the SaaS and hospitality tech sectors.

• Process Innovation: Lead the adoption and refinement of new AI design tools and workflows, shaping the future of marketing design operations at PriceLabs.

• Cross-Functional Influence: Gain broader exposure and influence by collaborating on high-visibility campaigns and brand initiatives that impact multiple departments.

• Mentorship Potential: As a senior member, there's an opportunity to mentor junior designers or marketing team members on design best practices and AI tool utilization.

• Industry Leadership: Contribute to thought leadership through internal knowledge sharing, potentially external presentations or content related to AI in design.

📝 Enhancement Note: This role offers a deep dive into specialized design operations, focusing on skill mastery and strategic contribution rather than traditional management progression. Growth is defined by increasing influence, expertise, and the ability to shape operational processes.

🌐 Work Environment

Office Type: Fully Remote. PriceLabs operates as a remote-first organization, meaning there is no central office for this role. All work is conducted from a home office environment.

Office Location(s): While the company is headquartered in Chicago, IL, this specific role is designated for individuals residing in India. The remote nature eliminates the need for physical office presence in any specific city within India.

Workspace Context:

• Digital Collaboration Hub: The primary workspace will be digital, relying heavily on collaboration platforms like Slack, Zoom, and project management tools for communication and task management.

• Tool-Centric Environment: Access to and proficiency with a robust suite of digital design and AI tools are essential, forming the core of the daily work environment.

• Independent Work Structure: The role requires self-discipline and the ability to manage one's own time and workspace effectively to maintain productivity and well-being.

• Global Team Interaction: Opportunities for interaction will be with a diverse, global team, fostering a rich cultural exchange and varied perspectives.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected, with potential for some flexibility to accommodate global team collaboration. The remote setup allows for greater autonomy in structuring the workday, provided deadlines and collaboration needs are met.

📝 Enhancement Note: The remote-first approach necessitates a highly organized and self-sufficient individual. The "workspace context" emphasizes reliance on digital tools and asynchronous communication, which are critical operational aspects for remote teams.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your resume and portfolio through the provided link. The portfolio is a critical component for demonstrating your skills and experience.

• Initial Screening: A review of your application and portfolio by the recruitment team to assess alignment with the core requirements, particularly experience with AI tools and SaaS marketing.

• Hiring Manager Interview: An interview with the hiring manager to discuss your experience, approach to design challenges, understanding of AI in design, and cultural fit. Be prepared to discuss specific projects from your portfolio.

• Technical/Skills Assessment: This may involve a design challenge or a deep dive into your portfolio, focusing on your process, problem-solving abilities, and proficiency with Figma, Adobe CC, and generative AI tools.

• Team/Cross-Functional Interview: An opportunity to meet with potential team members or cross-functional partners to assess collaboration style and communication effectiveness.

• Final Interview/Offer: A final discussion with senior leadership, followed by an offer if successful.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've leveraged AI tools. Detail the specific tools used, the problem they solved, and the impact on the design output (e.g., speed, creativity, complexity).

• Quantify Impact: For each project, provide metrics that demonstrate its success. Focus on how your design contributed to campaign performance, audience engagement, or brand consistency. Use data fluency to articulate your results.

• Showcase Process: Explain your design process, from understanding the brief to execution and iteration. For complex projects, illustrate how you broke down challenges and utilized agile methodologies.

• Demonstrate SaaS/Tech Relevance: Prioritize projects that reflect experience in a fast-paced tech or SaaS marketing environment. This shows you understand the industry's demands.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and clearly communicates your skills and achievements. Use compelling visuals and concise descriptions.

Challenge Preparation:

• AI Tool Proficiency: Be ready to discuss your practical experience with specific AI design tools and how you'd apply them to PriceLabs' marketing challenges.

• Strategic Thinking: Prepare to discuss how you would approach a given creative brief, considering strategic objectives, target audience, and performance goals.

• Problem-Solving: Anticipate questions about how you handle scope constraints, tight deadlines, and feedback from stakeholders.

• Data Interpretation: Be ready to discuss how you interpret design performance data and translate it into actionable design improvements.

📝 Enhancement Note: The interview process emphasizes practical skills, strategic application of AI, and measurable results. A strong portfolio that clearly demonstrates these aspects will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency expected for creating marketing assets and potentially design systems.

• Adobe Creative Cloud: Including Photoshop (with Generative Fill), Illustrator, and InDesign for advanced image editing, vector graphics, and layout design. Expertise in AI-powered features within these tools is highly valued.

• Generative AI Platforms: Practical experience with tools like Midjourney, Claude, and other AI art/text generators is critical for rapid ideation, asset creation, and exploring novel visual concepts.

Analytics & Reporting:

• Google Analytics/Similar Platforms: Understanding how to interpret website and campaign performance data to inform design decisions.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Familiarity with how design assets are deployed and tracked within these systems.

• Data Visualization Tools (e.g., Tableau, Power BI, Looker Studio): Ability to consume and understand data presented in dashboards to inform design strategy.

CRM & Automation:

• CRM (e.g., Salesforce): While not a direct user role, understanding how marketing collateral supports sales processes and customer journeys is beneficial.

• Project Management Tools (e.g., Asana, Trello, Jira): Essential for managing tasks, workflows, and collaborating within a remote team environment.

📝 Enhancement Note: The technology stack is heavily weighted towards modern design and AI tools. Proficiency in these areas, especially generative AI, is not just preferred but is a core requirement for this role, indicating PriceLabs' commitment to leveraging cutting-edge technology in its marketing operations.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Adoption: A strong emphasis on embracing new technologies, particularly AI, to push creative boundaries and drive efficiency in design operations.

• Data-Driven Excellence: A commitment to using performance metrics and audience insights to guide design decisions and demonstrate tangible business impact.

• Agile & Iterative Mindset: A culture that values speed, experimentation, and continuous improvement, encouraging rapid prototyping and iterative refinement of creative assets.

• Ownership & Accountability: Employees are expected to take full responsibility for their work, from concept to execution, and to communicate proactively about progress and challenges.

• Global Collaboration: A value placed on working effectively with a diverse, remote team, fostering open communication and mutual respect across different cultures and time zones.

Collaboration Style:

• Remote-First Communication: Primarily asynchronous communication, with clear documentation and concise messaging across platforms like Slack and email.

• Cross-Functional Partnership: Close collaboration with marketing leadership, campaign managers, product marketers, and potentially sales teams to ensure design aligns with broader business objectives.

• Feedback-Oriented: An environment where constructive feedback is exchanged to improve designs and processes, fostering a culture of continuous learning.

• Knowledge Sharing: Encouragement to share insights, best practices, and learnings, particularly regarding AI tools and design trends, to elevate the entire team.

📝 Enhancement Note: The culture at PriceLabs appears to be a blend of forward-thinking technological adoption (AI), rigorous performance measurement (data-driven), and efficient operational execution (agile, remote-first). This environment rewards proactive, independent contributors who can effectively collaborate in a distributed setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid AI Evolution: Keeping pace with the accelerating advancements in AI design tools and integrating them effectively and ethically into established workflows.

• Balancing AI and Human Craft: Maintaining high artistic standards and unique creative vision while leveraging AI for speed and scale, ensuring the "human touch" remains prominent.

• Data Interpretation Complexity: Translating complex performance data into actionable design insights and effectively communicating these to stakeholders.

• Remote Collaboration Nuances: Navigating the complexities of effective collaboration and communication within a fully remote, globally distributed team.

• Brand Consistency at Scale: Ensuring brand integrity and visual coherence across a vast array of marketing assets and channels, especially as the company continues its rapid growth.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in cutting-edge AI design tools and generative AI techniques, becoming a go-to expert within the company.

• Marketing Operations Acumen: Gain a stronger understanding of the broader marketing operations landscape, including campaign strategy, performance metrics, and GTM initiatives.

• Cross-Departmental Exposure: Work on diverse projects that offer insights into product, sales, and customer success operations, broadening your business understanding.

• Industry Trend Engagement: Opportunities to attend webinars, online courses, or potentially virtual conferences focused on design, AI, and marketing technology.

• Process Improvement Leadership: Contribute to defining and refining the design operations processes, especially those involving AI integration and performance tracking.

📝 Enhancement Note: The challenges are directly tied to the role's focus on AI and data, requiring continuous learning and adaptation. Growth opportunities are geared towards specialization, strategic influence, and contributing to operational excellence.

💡 Interview Preparation

Strategy Questions:

• "How would you approach integrating a new generative AI tool into our existing marketing design workflow? What are the first steps you would take, and how would you measure its success?"

• "Describe a time you had to balance a tight deadline with a complex creative brief for a high-stakes campaign. How did you prioritize, and what was the outcome?"

• "How do you use performance data to inform your design decisions? Can you walk us through an example where data led you to significantly alter a design approach?"

• "Given PriceLabs' rapid growth and global reach, how would you ensure brand consistency across all marketing collateral, particularly when working remotely?" Company & Culture Questions:

• "What excites you most about PriceLabs and our mission in the hospitality tech industry?"

• "How do you approach collaboration and communication within a fully remote, globally distributed team?"

• "Describe your experience working in a fast-paced SaaS marketing environment. What are the key differences compared to other environments you've worked in?"

• "How do you stay updated on the latest trends in graphic design, AI, and marketing technology?" Portfolio Presentation Strategy:

• Narrative Arc: For each project, tell a story that includes the challenge, your strategic approach, the tools used (especially AI), your creative solution, and the measurable results.

• Quantify Everything: Emphasize the impact of your work with specific metrics. If exact numbers aren't available, discuss the intended impact and how you would measure it.

• AI Showcase: Dedicate a portion of your presentation to demonstrating your AI tool proficiency. Show examples of how AI accelerated your workflow, enhanced creativity, or solved specific design problems.

• Process Clarity: Clearly articulate your design process for each project, highlighting your ability to handle abstract briefs, iterate, and collaborate.

• Concise & Visual: Keep descriptions brief and let your visuals speak. Be prepared for detailed questions on any aspect of your showcased work.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical AI application, data-driven decision-making, strategic thinking, and strong remote collaboration skills, all supported by concrete examples from your portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Tailor your portfolio to prominently feature projects where you've utilized AI tools (e.g., Midjourney, Photoshop Generative Fill) and demonstrated measurable impact on marketing campaigns. Prioritize SaaS/tech marketing experience.

• Optimize Your Resume: Highlight your 5+ years of experience in SaaS/tech marketing, your proficiency with Figma, Adobe Creative Suite, and AI design tools, and any experience with data-driven design optimization. Use keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your design process, your strategic approach to creative briefs, and how you leverage data and AI to achieve results. Practice presenting your portfolio with a clear story and quantifiable outcomes.

• Research PriceLabs: Understand PriceLabs' product, its market position in the hospitality industry, and its remote-first culture. Consider how your design skills can directly contribute to their growth and customer acquisition efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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