Freelance Creative Designer — Graphic Design, Video & Animation

📍 Job Overview

Job Title: Freelance Creative Designer — Graphic Design, Video & Animation

Company: Urban Ridge Supplies

Location: India (Remote)

Job Type: Full-Time, Freelance

Category: Creative Operations / Marketing Operations

Date Posted: 2026-09-07

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is for a multi-disciplinary Creative Designer with a focus on graphic design, video editing, and animation to support a variety of marketing and digital content initiatives.

• The designer will be responsible for creating visual assets for website landing pages, social media, digital advertising, and other marketing campaigns.

• A key requirement is the ability to work independently and manage a diverse range of creative tasks from concept to final delivery.

• This freelance position offers the potential for ongoing work, requiring strong communication and responsiveness from the candidate.

📝 Enhancement Note: This role, while titled "Creative Designer," has significant overlap with "Creative Operations" and "Marketing Operations" due to its focus on producing assets for campaigns, managing creative briefs, and adapting designs across platforms. The emphasis on Figma and digital campaign assets indicates a need for someone who understands the operational flow of content creation within a marketing context.

📈 Primary Responsibilities

• Design and develop visually engaging website and landing pages using Figma, ensuring a seamless user experience and brand consistency.

• Create compelling social media graphics and marketing creatives that align with brand guidelines and campaign objectives.

• Produce high-impact creatives for both organic social media content and paid advertising campaigns across various digital platforms.

• Develop a range of visuals for web, mobile applications, and broader digital marketing campaigns, translating creative briefs into polished visual assets.

• Edit short-form videos for social media distribution and marketing purposes, incorporating engaging storytelling and visual elements.

• Generate simple animations and motion graphics to enhance digital content, explain concepts, and add dynamic flair to campaigns.

• Translate creative briefs, abstract ideas, and project requirements into professional, high-quality visual content.

• Adapt existing designs and new creative assets into various formats and specifications required for different platforms and channels.

• Collaborate closely with the internal team to address ongoing creative requests and contribute to the overall visual strategy.

📝 Enhancement Note: The responsibilities emphasize the operational aspect of content creation for marketing. The need to "adapt designs into different formats and platforms" and "work closely with our team on ongoing creative requests" highlights the demand for efficiency and responsiveness, core tenets of operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a background in Graphic Design, Digital Media, Fine Arts, or a related field is highly recommended.

Experience: Minimum of 2-5 years of proven experience in freelance creative design, with a strong emphasis on graphic design, video editing, and animation.

Required Skills:

• Proven experience in graphic design, with a strong portfolio showcasing social media, digital, and marketing creatives.

• Proficiency in video editing, with the ability to create engaging short-form video content.

• Demonstrated experience in creating simple animations and motion graphics.

• Strong command of Figma for designing website and landing pages, including UI/UX considerations.

• Expertise in industry-standard design software such as Adobe Photoshop and Illustrator.

• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines.

• Excellent communication and responsiveness, crucial for a remote freelance role.

• Strong eye for design principles, including typography, composition, color theory, and visual storytelling. Preferred Skills:

• Experience with motion graphics software like After Effects.

• Familiarity with video editing software beyond basic tools, such as Adobe Premiere Pro.

• Ability to quickly learn and adapt to new creative tools and platforms.

• Experience in adapting creative assets for A/B testing in digital advertising.

• Understanding of conversion rate optimization (CRO) principles as they apply to landing page design.

📝 Enhancement Note: The "Ideal Candidate" section explicitly states a preference for someone who can handle "both design and video," indicating a need for a versatile individual who minimizes the need for external outsourcing. This points towards a role that values comprehensive creative execution, a common trait sought in operations roles that aim to streamline processes. The "2-5 years" experience level suggests a mid-level designer capable of handling complex tasks with minimal supervision.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a breadth of creative work across graphic design, video editing, and animation.

• Specific examples of landing page designs created in Figma must be included, demonstrating UI/UX proficiency.

• A dedicated section for social media creatives and marketing materials, highlighting campaigns and their visual impact.

• A collection of short-form video edits and simple animations, illustrating proficiency in motion graphics and storytelling.

• Evidence of adapting designs into multiple formats and platforms, demonstrating scalability and efficiency. Process Documentation:

• Showcase the ability to turn creative briefs and ideas into polished visual content, implying a structured workflow.

• Demonstrate the process of adapting designs for different platforms, indicating an understanding of content management and distribution workflows.

• Highlight collaboration with a team on ongoing creative requests, suggesting an agile and responsive creative process.

📝 Enhancement Note: The application specifically requests examples of "landing page/Figma work" and "video editing and animation," underscoring the importance of a portfolio that reflects the operational capabilities to produce diverse assets efficiently. This aligns with operations roles that require demonstrable process management and output quality.

💵 Compensation & Benefits

Salary Range: As this is a freelance position, compensation will be based on an hourly rate. Based on the required skills (Figma, graphic design, video editing, animation) and the demand for a multi-disciplinary designer in India, the estimated hourly rate would range from ₹400 to ₹900 (approximately $5 - $11 USD per hour), depending on experience and portfolio quality.

Benefits:

• Freelance opportunity with potential for ongoing work, offering consistent engagement.

• Flexible remote work arrangement, allowing for work from any location in India.

• Opportunity to work on diverse creative projects across graphic design, video, and animation.

• Direct collaboration with a dynamic team, contributing to varied marketing initiatives.

• Exposure to different creative challenges and skill development in a fast-paced environment.

Working Hours: This is a full-time freelance role. While specific hours are flexible due to the remote and freelance nature, candidates are expected to be available for regular communication and to dedicate sufficient time to meet project deadlines, aligning with a typical 40-hour work week.

📝 Enhancement Note: Salary estimation is based on typical freelance rates for skilled creative professionals in India, considering the specified tools and responsibilities. The benefits focus on flexibility, ongoing engagement, and skill development, which are common attractive aspects for freelance operations and creative roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Urban Ridge Supplies operates within the consumer goods or retail sector, likely focusing on outdoor, lifestyle, or home goods, given the name. The need for diverse creative assets suggests a company actively engaged in digital marketing and e-commerce.

Company Size: The company appears to be a growing entity, indicated by the need for specialized freelance support rather than a large in-house creative department. This suggests a lean, agile operational structure.

Founded: Specific founding date is not provided, but the company's active hiring for digital creative roles implies a modern, digitally-focused business model.

Team Structure:

• The Creative Designer will likely work within a marketing or growth team, reporting to a Marketing Manager, Creative Lead, or Head of Growth.

• Collaboration will be cross-functional, involving individuals responsible for marketing strategy, campaign execution, and digital presence.

• The team operates with a focus on agility and responsiveness, typical of companies leveraging digital channels for customer acquisition and engagement. Methodology:

• Data-driven creative development, where designs and videos are informed by campaign performance and user engagement metrics.

• Agile content production cycles, enabling quick iteration and adaptation based on market feedback and campaign results.

• Emphasis on clear creative briefs and efficient feedback loops to streamline the production process.

Company Website: https://jobs.urbanridgesupplies.com

📝 Enhancement Note: The company's need for a versatile, remote freelance designer suggests a modern operational approach that prioritizes flexibility and efficiency in creative production. The focus on digital marketing implies a culture that values data-informed decisions and agile execution.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Freelance Creative Designer. It requires a solid foundation of technical skills and practical experience, allowing for independent project execution. While not a permanent position, successful freelancers can transition to retainer-based work or gain valuable experience applicable to senior creative or operations roles in other organizations.

Reporting Structure: The designer will report to a designated point person within the marketing or growth team, likely a manager or lead who provides creative briefs and feedback.

Operations Impact: The Creative Designer's work directly impacts Urban Ridge Supplies' brand perception, customer engagement, and ultimately, its revenue through effective digital marketing campaigns, optimized landing pages, and compelling visual content.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like advanced motion graphics, UI/UX for landing pages, or video storytelling techniques.

• Portfolio Expansion: Building a robust portfolio with diverse projects from a reputable company can lead to higher-paying freelance opportunities or full-time roles.

• Client Relationship: Developing a strong working relationship with Urban Ridge Supplies could lead to long-term retainer contracts and more strategic involvement in creative projects.

• Industry Exposure: Gaining experience in the consumer goods/retail sector can provide insights into industry-specific marketing strategies and creative demands.

📝 Enhancement Note: For a freelance role, "growth" often translates to expanding one's client base, increasing hourly rates, and taking on more strategic or complex projects. The emphasis on multi-disciplinary skills positions the designer for roles that require versatility, a highly valued trait in operational capacities.

🌐 Work Environment

Office Type: Fully Remote. This role offers the flexibility to work from any location.

Office Location(s): While the company is based in India, the role is remote, making location less of a barrier for the candidate. The company's primary operational base might be in India, but the nature of freelance work allows for geographical flexibility.

Workspace Context:

• The primary workspace will be the designer's own setup, requiring a reliable internet connection, a suitable computer, and necessary software.

• Collaboration will occur primarily through digital communication channels (e.g., email, Slack, project management tools).

• The environment encourages self-management and proactive communication to ensure seamless project execution.

Work Schedule: This is a full-time freelance position with flexible hours. The designer is expected to manage their time effectively to meet project deadlines and be available for scheduled meetings or urgent requests during standard business hours relevant to the company's operational timezone (likely India Standard Time).

📝 Enhancement Note: The remote nature of this role necessitates strong self-discipline and time management skills, akin to managing personal workflows in an operations context. The emphasis on digital communication highlights the importance of clear and efficient virtual collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submission of portfolio, specific work samples (landing pages, social media, video/animation), hourly rate, and availability.

• Portfolio Review: The hiring team will meticulously review submitted portfolios to assess the breadth of skills, design quality, and suitability for the role's requirements.

• Skills Assessment (Potential): Candidates may be asked to complete a short, paid test project or a design challenge to demonstrate proficiency in Figma, video editing, or animation, simulating a real work task.

• Interview: A virtual interview to discuss experience, work approach, communication style, and alignment with the team's needs. This is an opportunity to elaborate on portfolio pieces and discuss how they align with Urban Ridge Supplies' objectives.

• Offer: For suitable candidates, an offer for freelance engagement will be extended.

Portfolio Review Tips:

• Curate Strategically: Ensure your portfolio prominently features examples of landing page design in Figma, social media graphics, and both video editing and animation. Group similar work together for clarity.

• Highlight Versatility: Clearly demonstrate your ability to handle both graphic design and video/animation tasks. Use introductory text to explain your role in each project.

• Showcase Process: For landing page and campaign examples, briefly explain your creative process, from understanding the brief to final execution. Mention any A/B testing or optimization considerations if applicable.

• Quantify Impact (If Possible): If any of your past work contributed to measurable results (e.g., increased engagement, click-through rates), mention these achievements.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use high-resolution images and clear video playback.

Challenge Preparation:

• Be prepared to discuss your approach to creative briefs and how you manage feedback.

• Practice articulating your design decisions and the rationale behind them, especially concerning typography, color, and composition.

• If a test project is assigned, focus on delivering work that meets the brief's requirements efficiently and to a high standard.

📝 Enhancement Note: The application process heavily relies on the portfolio as a primary screening tool. Candidates should tailor their portfolio to directly address each requested item (Figma, social media, video, animation) to showcase their operational capability in delivering diverse creative assets.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for designing website and landing pages. Proficiency in its collaborative features, prototyping, and design system capabilities is key.

• Adobe Photoshop: Required for image editing, manipulation, and graphic creation.

• Adobe Illustrator: Necessary for vector graphics, logos, and scalable illustrations.

• Video Editing Software: Experience with tools like Adobe Premiere Pro or CapCut for editing short-form videos.

• Animation Software: Proficiency in tools like Adobe After Effects for creating simple animations and motion graphics.

Analytics & Reporting:

• While not directly responsible for analytics, an understanding of how design and video impact metrics (e.g., engagement rates, conversion rates) is beneficial. Familiarity with social media analytics dashboards or basic web analytics concepts can be advantageous. CRM & Automation:

• No direct CRM or automation tool requirements are listed for this role, as the focus is on creative asset production rather than sales or marketing process automation. However, familiarity with how creative assets are deployed within marketing automation platforms or ad managers could be a plus.

📝 Enhancement Note: The explicit mention of specific software like Figma, Photoshop, Illustrator, After Effects, Premiere Pro, and CapCut underscores the technical requirements. Candidates must demonstrate hands-on experience with these tools, as they are the operational backbone for delivering the required creative outputs.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A core value is the ability to produce high-quality creative assets quickly and efficiently, adapting to the fast-paced nature of digital marketing.

• Versatility & Adaptability: Valuing individuals who can "do both design and video" demonstrates a preference for multi-skilled professionals who can handle diverse tasks without needing to outsource, contributing to operational streamlining.

• Responsiveness & Collaboration: Strong communication and prompt responses are crucial for a remote freelance role, ensuring smooth collaboration and project progression.

• Quality & Brand Consistency: Maintaining a high standard of design quality and ensuring all creative output aligns with the Urban Ridge Supplies brand identity.

• Proactivity & Problem-Solving: The ability to anticipate needs, identify potential creative challenges, and propose solutions independently.

Collaboration Style:

• Asynchronous Communication: Primarily relying on digital tools for communication, requiring clear and concise written updates and project status reports.

• Feedback-Driven: Openness to receiving and implementing feedback from the marketing team to refine creative assets.

• Project-Centric: Collaboration is focused on specific projects and campaign objectives, with clear deliverables and timelines.

• Independent Contribution: While collaboration is key, the role also emphasizes the ability to work autonomously and deliver results without constant supervision.

📝 Enhancement Note: The emphasis on versatility and efficiency points to a culture that values operational agility and the ability of individuals to contribute across multiple facets of creative production. This aligns with the broader operational goal of maximizing output and minimizing bottlenecks.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Skill Sets: Effectively managing and switching between graphic design, video editing, and animation tasks within tight deadlines requires strong organizational and time-management skills.

• Remote Collaboration Dynamics: Ensuring clear communication and alignment with a remote team without the benefit of in-person interaction can be challenging.

• Keeping Up with Trends: The digital creative landscape evolves rapidly; staying current with design trends, software updates, and platform best practices is an ongoing challenge.

• Interpreting Diverse Briefs: Translating a wide range of creative briefs into effective visual content that meets varied project goals.

Learning & Development Opportunities:

• Skill Enhancement: Opportunity to hone skills in specific software (e.g., advanced Figma features, After Effects animation techniques) through project work.

• Portfolio Diversification: Building a robust portfolio with a wide range of creative assets, showcasing versatility to future clients or employers.

• Industry Insight: Gaining exposure to marketing strategies and campaign execution within the consumer goods/retail sector.

• Client Management: Developing experience in managing client expectations, communication, and project delivery in a freelance capacity.

📝 Enhancement Note: The challenges highlight the need for strong operational skills like time management and communication, which are transferable to many operational roles. The growth opportunities focus on practical skill development and portfolio building, common pathways for freelance professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from concept to final delivery, specifically for a landing page or a social media campaign." (Focus on workflow, tools, and feedback integration)

• "How do you balance working on graphic design projects with video editing and animation tasks within a single day or week?" (Highlight time management and prioritization strategies)

• "Can you walk us through a project from your portfolio where you had to adapt a design into multiple formats for different platforms? What challenges did you face and how did you overcome them?" (Demonstrate adaptability and problem-solving) Company & Culture Questions:

• "What interests you about working with Urban Ridge Supplies and our product offerings?" (Research the company's brand and market)

• "How do you ensure brand consistency across different types of creative assets (graphics, video, animation)?" (Showcase understanding of brand guidelines and visual identity)

• "Describe your experience working remotely as a freelancer. How do you maintain communication and collaboration with clients?" (Emphasize proactivity, responsiveness, and digital communication tools) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly address each requested item: Figma/landing pages, social media creatives, and video/animation examples. Use distinct sections or clear labels.

• Highlight Versatility: For each project, briefly mention which skills were utilized (e.g., "Designed this landing page in Figma, created accompanying social graphics in Photoshop, and edited a short promotional video in Premiere Pro").

• Tell a Story: For key pieces, explain the objective of the creative, your approach, and the outcome. For example, "The goal of this social media campaign was to increase engagement by 15%. I designed these graphics using X principles and created a short animated video to capture attention, which resulted in Y engagement."

• Demo Figma/Video: Be prepared to share your screen to walk through a Figma file or play a video/animation example, explaining your process and design choices live.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also the operational capabilities to manage diverse tasks, communicate effectively, and deliver results efficiently, which are critical for freelance and operations roles.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Urban Ridge Supplies jobs portal.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of landing page design in Figma, social media creatives, and distinct examples of video editing and animation work. Ensure these are easily accessible and clearly labeled.

• Resume Optimization: Update your resume to highlight your experience with the specified tools (Figma, Photoshop, Illustrator, After Effects, Premiere Pro, CapCut) and your ability to handle multi-disciplinary creative projects. Quantify achievements where possible.

• Prepare Your Pitch: Be ready to articulate your hourly rate and availability clearly. Practice presenting your portfolio, focusing on your versatile skill set and how you can contribute to Urban Ridge Supplies' marketing objectives.

• Company Research: Gain a basic understanding of Urban Ridge Supplies' products, target audience, and current marketing efforts to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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