Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Ogilvy

Location: Barcelona, Spain

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-07

Experience Level: 2-5 years

Remote Status: Hybrid (2 days/week remote)

🚀 Role Summary

• Drive creative excellence and maintain high design standards for brand identity systems.

• Translate abstract concepts into tangible, visually compelling brand experiences.

• Ensure consistency and strategic alignment across all design touch-points and client briefs.

• Foster a collaborative environment, contributing to and enriching design proposals with diverse perspectives.

• Effectively present design decisions to clients, articulating strategic rationale and creative vision.

📝 Enhancement Note: This role is within CBA Design, an international creative agency specializing in strategic branding, and is part of the WPP global network. The Brand Designer will be instrumental in shaping meaningful brands, requiring a blend of exceptional craft, strategic thinking, and strong client-facing communication skills. The focus is on building comprehensive brand design ecosystems, not just individual assets.

📈 Primary Responsibilities

• Uphold the highest standards of craft and attention to detail in all design outputs, ensuring exceptional quality.

• Develop compelling visual narratives that effectively communicate project stories and client objectives.

• Design and expand robust visual identity systems that are adaptable across various industries and markets.

• Collaborate closely with strategic teams to provide design feedback and support during reviews.

• Work in partnership with a multidisciplinary team of designers to enhance creative proposals and outcomes.

• Confidently present design work and rationale to clients, clearly articulating strategic choices and creative intent.

• Manage project timelines, prioritize tasks, and provide accurate time estimations for design deliverables.

• Inspire innovation by sharing new ideas, resources, and references to push creative boundaries within the agency.

• Ensure design consistency across all touch-points, maintaining brand integrity and adherence to briefing objectives.

📝 Enhancement Note: The responsibilities highlight a deep involvement in the entire branding lifecycle, from conceptualization to execution and client presentation. The emphasis on "brand design ecosystems" suggests a need for understanding how individual design elements contribute to a cohesive and impactful overall brand experience, rather than just creating isolated graphics.

🎓 Skills & Qualifications

Education: Not specified, but a degree in Graphic Design, Visual Communication, or a related field is typically expected for this level.

Experience: Minimum of 2 years of relevant experience in a creative agency or design studio environment, with a proven track record in brand development.

Required Skills:

• At least 2 years of professional experience in a creative agency or design studio.

• Strong understanding of building and managing brand design ecosystems and visual identity systems.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in Figma for collaborative design and prototyping.

• Familiarity with AI tools for design applications and efficiency.

• Strategic mindset with the ability to translate business objectives into compelling design solutions.

• Excellent communication skills, both written and spoken, in Spanish and English.

• Strong visual presentation and planning skills.

• Detail-oriented with a keen eye for aesthetics and quality.

• Proven ability to manage time effectively and meet project deadlines. Preferred Skills:

• Experience with motion graphics or animation software.

• Knowledge of UI/UX principles as they apply to brand touch-points.

• Familiarity with project management tools beyond basic planning.

• Ability to contribute to creative brainstorming sessions and concept development.

• Understanding of different industry sectors and their unique design challenges.

📝 Enhancement Note: While formal education isn't specified, the experience requirement and the nature of the role strongly suggest a need for a comprehensive understanding of design principles, branding strategy, and proficiency in industry-standard design software. The blend of technical skills, strategic thinking, and soft skills (communication, collaboration) is critical for success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of projects demonstrating expertise in building comprehensive brand identity systems.

• Case studies that showcase the process from concept development to final execution across various touch-points.

• Examples of how abstract concepts were translated into tangible brand expressions.

• Projects highlighting attention to detail, high craft standards, and a strong sense of visual storytelling.

• Evidence of managing design consistency across multiple applications and platforms. Process Documentation:

• Showcase a structured approach to design problem-solving, detailing the steps taken to address client briefs.

• Illustrate collaborative workflows, demonstrating how you worked with strategists and other designers.

• Document your process for presenting design work to clients, including articulation of decisions and rationale.

• Include examples of time management and prioritization within project workflows.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. It should not only display aesthetic talent but also demonstrate strategic thinking, process, and the ability to manage complex brand systems. The agency's emphasis on "meaningful brands" and "global language" suggests a preference for portfolios that show cultural awareness and thoughtful design decisions.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Designer with 2-5 years of experience in Barcelona, Spain, a competitive annual salary range is estimated to be between €28,000 - €42,000. This estimate considers the cost of living in Barcelona, the agency's affiliation with WPP, and the role's responsibilities.

Benefits:

• Full-time contract.

• Hybrid work model: 2 days per week remote, allowing for flexibility.

• Dog-friendly office environment, promoting a welcoming atmosphere.

• Generous holiday allowance: 22 days of holidays, plus Easter and Christmas breaks.

• Extended weekends: Fridays afternoons off throughout the year.

• Summer working hours: Reduced working hours until 15:00 during July and August.

• Flexible salary compensation plan: Options for meals, transport, training, and other benefits.

• Access to a multidisciplinary team and a dynamic creative environment.

Working Hours: Standard full-time hours, with specific benefits such as Friday afternoons off and reduced hours during summer months (July/August) until 15:00. The role is based in Barcelona, Spain, and operates within the local time zone.

📝 Enhancement Note: The salary estimate is based on research from reputable job boards and salary data aggregators for similar roles in Barcelona, accounting for the specified experience level and the agency's standing. The benefits package is comprehensive, offering a good work-life balance and financial flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Communications, Design Services. Ogilvy is a global leader, known for creating impactful and culture-changing ideas. CBA Design, as part of this network, focuses specifically on strategic branding.

Company Size: Ogilvy operates globally with over 120 offices in 90 countries, indicating a very large, international organization. CBA Design itself has nine offices worldwide, suggesting a significant but more focused presence within the larger Ogilvy/WPP structure. For operations professionals, this means access to global resources and diverse projects, with potential for structured career paths.

Founded: Ogilvy was founded over 75 years ago. This long history signifies a stable, established, and experienced organization with a deep understanding of the creative industry.

Team Structure:

• The Brand Designer will be part of the CBA Design team in Barcelona, which is a multidisciplinary group.

• Collaboration is expected across various disciplines within CBA Design and potentially with other Ogilvy entities.

• The role involves working closely with strategic teams and other designers, indicating a collaborative, team-oriented structure.

• Reporting likely to a Creative Director or Design Lead within the Barcelona studio. Methodology:

• Emphasis on "Borderless Creativity," "intelligence, imagination and influence" at Ogilvy.

• CBA Design focuses on strategic branding, viewing design as a "global language."

• The agency values collective creativity and a proactive, driven approach.

• Data-driven insights and strategic foundations underpin creative work.

• Workflow likely involves iterative design processes, client feedback loops, and a focus on measurable impact.

Company Website: http://www.ogilvy.com/, https://www.cba-design.com/ (implied via description)

📝 Enhancement Note: The company culture is a blend of Ogilvy's global reputation for innovation and impact with CBA Design's specialized focus on strategic branding. The emphasis on collaboration, global perspective, and creative excellence suggests an environment that values both individual contribution and collective achievement.

📈 Career & Growth Analysis

Operations Career Level: Mid-level Designer. The requirement for 2+ years of experience positions this role as a significant contributor, capable of independent work on core design tasks and systems. It's a step beyond junior roles, expecting a solid understanding of branding principles and execution.

Reporting Structure: The Brand Designer will likely report to a Creative Director or Design Lead within the Barcelona studio. They will also collaborate closely with strategists and other designers, fostering a matrixed reporting and collaboration environment.

Operations Impact: The Brand Designer's impact is directly tied to the success of client brands. By developing strong visual identities and ensuring consistent application, they contribute significantly to brand recognition, perception, market differentiation, and ultimately, client business growth. Their work is fundamental to the agency's ability to deliver "unreasonable impact."

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas of brand design, such as typography, motion graphics, or digital brand experiences.

• Leadership: Progress to Senior Brand Designer, Art Director, or Creative Director roles, leading projects and teams.

• Mentorship: Gain opportunities to mentor junior designers and contribute to talent development within the agency.

• Cross-functional Exposure: Work on diverse projects across different industries and potentially collaborate with other Ogilvy disciplines (e.g., advertising, digital).

• Global Mobility: Potential to work on international projects or even transfer to other Ogilvy/CBA Design offices globally.

📝 Enhancement Note: This role offers a clear path for growth within a renowned global network. The emphasis on "Borderless Creativity" and diverse projects suggests ample opportunities for skill expansion and career advancement, moving from execution to strategic leadership.

🌐 Work Environment

Office Type: The role is based in a physical office in Barcelona, Spain, with a hybrid work model. The office is described as "dog friendly," suggesting a relaxed and inclusive atmosphere.

Office Location(s): Barcelona, Catalonia, Spain. This location offers a vibrant cultural and professional environment, known for its creative industries.

Workspace Context:

• Collaborative: The environment encourages interaction with a multidisciplinary team of designers and strategists.

• Creative Hub: The studio is designed to foster creativity, innovation, and idea exchange.

• Tools & Technology: Access to industry-standard design software and collaborative platforms (Adobe Creative Suite, Figma, AI tools).

• Culture: A mix of professional rigor and a welcoming, inclusive atmosphere, as indicated by the dog-friendly policy and emphasis on diversity.

Work Schedule: Full-time, with specific benefits like Friday afternoons off and reduced hours during July/August, indicating a focus on work-life balance. The hybrid model allows for 3 days in the office and 2 days remote.

📝 Enhancement Note: The hybrid model and specific office perks (dog-friendly) suggest a modern and employee-centric work environment. The Barcelona location is a significant draw for creative professionals, offering a dynamic city and a strong creative community.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit Portfolio, CV, and motivation letter.

• Screening: Review of application materials by HR and/or hiring manager to assess fit with requirements.

• Portfolio Review: In-depth assessment of the candidate's portfolio by senior design staff, focusing on craft, strategic thinking, and process.

• Interviews: Likely include interviews with the hiring manager, potential team members, and senior creative leadership. These will assess technical skills, problem-solving abilities, cultural fit, and communication effectiveness.

• Creative Challenge (Potential): A small design task or case study presentation may be required to evaluate practical skills and approach.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest brand identity projects that best showcase your ability to build comprehensive design systems.

• Showcase Process: For each project, clearly articulate your role, the problem you were solving, your strategic approach, the design decisions you made, and the final outcome. Use visuals to support your narrative.

• Highlight Consistency: Demonstrate how your designs maintain consistency across various touch-points (e.g., logo, color palette, typography, digital assets, print collateral).

• Quantify Impact (If Possible): While challenging for design roles, if you can tie your work to positive client outcomes (e.g., increased brand recognition, successful campaign launch), include it.

• Tailor to CBA Design: Research CBA Design's portfolio and values. Highlight projects that align with their focus on strategic branding, global language, and meaningful brands.

• Clarity and Conciseness: Ensure your portfolio is easy to navigate and your explanations are clear and to the point.

Challenge Preparation:

• Be prepared to discuss your design process in detail, including how you approach new briefs, conduct research, and develop concepts.

• Practice articulating your design rationale concisely and persuasively, focusing on how your creative decisions support strategic objectives.

• Research recent trends in branding and design, and be ready to discuss your perspective on them.

• Prepare questions to ask the interviewers about the team, projects, and company culture.

📝 Enhancement Note: The application process emphasizes the portfolio as a critical component, requiring candidates to demonstrate not just aesthetic talent but also strategic thinking and process. The interview stages will likely assess both technical capabilities and cultural fit within the agency's collaborative and creative environment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign. This is the core toolkit for creating logos, layouts, and brand assets.

• Figma: Crucial for collaborative design, prototyping, and creating design systems. Its real-time collaboration features are key for team-based projects.

• AI Tools: Proficiency in AI-powered design tools is expected, likely for tasks such as image generation, content creation assistance, or workflow automation. Specific tools are not named but imply a forward-thinking approach to design technology.

Analytics & Reporting: While not primary for a Brand Designer, understanding how design impacts engagement or brand perception may involve basic familiarity with analytics platforms if reporting on campaign effectiveness.

CRM & Automation: Not directly applicable to the Brand Designer role, but awareness of how brand assets are deployed through marketing channels may be beneficial.

📝 Enhancement Note: The specified tools (Adobe Creative Suite, Figma, AI) are industry standards for modern design roles. Proficiency in these, particularly Figma for collaborative workflows, is critical. The mention of AI tools suggests an expectation for designers to leverage emerging technologies to enhance their creative output and efficiency.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A relentless pursuit of high-quality craft and innovative design solutions.

• Strategic Thinking: Ensuring all design work is grounded in client objectives and contributes to business growth.

• Collaboration: Valuing teamwork, shared ideas, and mutual support across disciplines.

• Detail-Oriented: Maintaining meticulous attention to detail in all aspects of design execution.

• Innovation: Embracing new ideas, technologies (like AI), and approaches to push creative boundaries.

• Inclusivity & Diversity: Equal opportunities and fostering a sense of belonging for all team members.

Collaboration Style:

• Multidisciplinary: Working closely with strategists, other designers, and potentially other agency functions.

• Feedback-Oriented: Openness to constructive criticism and iterative design processes.

• Global Perspective: Contributing to and learning from a diverse, international team.

• Proactive & Driven: Taking initiative, sharing resources, and actively contributing to the team's creative output.

📝 Enhancement Note: The agency culture emphasizes a strong creative output driven by strategic thinking and collaborative effort. The values reflect a modern, inclusive, and forward-looking creative environment where continuous learning and innovation are encouraged.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Strategy: Effectively translating abstract strategic goals into compelling and effective visual designs.

• Managing Client Expectations: Presenting and defending design decisions to diverse client stakeholders.

• Maintaining Consistency: Ensuring brand integrity across a wide array of applications and touch-points.

• Staying Ahead of Trends: Continuously adapting to evolving design trends, tools, and client needs while maintaining a unique creative voice.

• Time Management: Juggling multiple projects with varying deadlines and priorities in a fast-paced agency environment.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in core design software and explore new tools, including AI applications.

• Industry Exposure: Working on diverse client projects across various sectors provides broad industry experience.

• Mentorship: Learning from senior designers and creative leaders within Ogilvy and CBA Design.

• Global Collaboration: Exposure to international projects and diverse creative approaches.

• Formal Training: Potential for access to internal training programs, workshops, and industry conferences sponsored by Ogilvy/WPP.

📝 Enhancement Note: The role presents challenges typical of a high-performing creative agency, requiring adaptability, strong communication, and a blend of artistic talent and strategic acumen. Growth opportunities are significant, leveraging the extensive network of Ogilvy and WPP.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex strategic brief into a visual identity system. What was your process, and what were the key decisions you made?"

• "How do you ensure brand consistency across diverse touch-points, from digital platforms to print collateral?"

• "Walk us through a brand identity project where you had to manage conflicting feedback from stakeholders. How did you navigate that?"

• "What is your approach to staying current with design trends and integrating new tools like AI into your workflow?" Company & Culture Questions:

• "What excites you about Ogilvy and CBA Design's approach to branding and creativity?"

• "How do you contribute to a collaborative team environment, especially in a multidisciplinary setting?"

• "Describe your understanding of 'Borderless Creativity' and how it might influence your design work."

• "How do you approach receiving and providing constructive feedback on design work?" Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative—the challenge, your role, your process, your solutions, and the outcome.

• Visual Emphasis: Use high-quality visuals. Let your work speak for itself, supported by concise explanations.

• Strategic Rationale: For each design decision, explain the "why" behind it, linking it back to the brief and strategic objectives.

• Process Clarity: Clearly outline your workflow, from initial research and concepting to final execution and asset creation.

• Tool Proficiency: Be ready to discuss how you utilized specific tools like Figma and Adobe Creative Suite to achieve your results.

• Conciseness: Be mindful of time and present your most impactful work efficiently.

📝 Enhancement Note: Interview preparation should focus on showcasing a blend of creative skill, strategic understanding, and collaborative spirit. The portfolio presentation is key, requiring candidates to articulate their process and rationale effectively.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ogilvy's careers page.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 strong brand identity projects that demonstrate your ability to build comprehensive visual ecosystems and your strategic approach. Tailor the selection to align with CBA Design's focus on strategic branding.

• Resume Optimization: Highlight your 2+ years of experience in creative agencies/design studios, your proficiency with Adobe Creative Suite, Figma, and AI tools, and your communication skills in Spanish and English. Use keywords from the job description.

• Motivation Letter: Clearly articulate your passion for brand design, your understanding of strategic branding, and why you are a good fit for Ogilvy and CBA Design's culture.

• Interview Preparation: Practice articulating your design process and rationale for key portfolio pieces. Prepare to discuss your understanding of brand strategy and creative collaboration. Research Ogilvy and CBA Design's recent work and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.