Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Kaltura

Location: Bnei Brak, Tel Aviv District, Israel

Job Type: Full-time

Category: Marketing Design & Creative Operations

Date Posted: 2026-09-07

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive creative output and elevate brand quality and consistency across all marketing touchpoints through exceptional design fundamentals.

• Leverage emerging technologies, including generative AI, to enhance creativity, efficiency, and scale in design production.

• Create high-quality marketing and brand assets for digital, web, event, and campaign channels, accelerating experimentation and visual communication.

• Partner closely with the marketing team to translate campaign objectives into effective visual storytelling and maintain a cohesive brand identity.

• Continuously evaluate and adopt new tools and workflows to improve creative quality, speed, and scale in a fast-paced environment.

📝 Enhancement Note: While the title is "Marketing Designer," the description heavily emphasizes the integration of AI and modern creative tools for efficiency and scale, aligning it with a "Creative Operations" or "Marketing Technology" aspect of design. The role requires not just aesthetic design skills but also strategic application of technology to marketing output.

📈 Primary Responsibilities

• Design a wide range of marketing assets for digital channels, including paid campaigns, social media graphics, email templates, landing page visuals, presentations, website content, and general brand collateral.

• Develop compelling visual concepts and rapidly explore diverse creative directions by effectively utilizing generative AI tools for ideation and asset creation.

• Design and execute physical brand experiences, encompassing exhibition booth layouts, event graphics, signage, and environmental branding elements.

• Produce multiple creative variations of assets to support A/B testing, campaign optimization, and performance analysis.

• Collaborate closely with marketing stakeholders to translate campaign objectives and key messaging into impactful visual storytelling across all platforms.

• Ensure the meticulous maintenance of a consistent, high-quality visual identity and brand guidelines across all customer-facing touchpoints.

• Proactively research, evaluate, and adopt new design tools, technologies, and workflows that demonstrably improve creative quality, execution speed, and production scale.

• Contribute to shaping Kaltura’s Go-to-Market strategy by providing deep product insights, leveraging industry knowledge, and applying market intelligence through design.

📝 Enhancement Note: The responsibility to "shape Kaltura’s Go to Market strategy using deep product insights, industry knowledge, and market intelligence" is a significant inference based on the phrase "will shape Kaltura’s Go to Market strategy using deep product insights, industry knowledge, and market intelligence " which appears disconnected from the preceding design responsibilities. This suggests the role may have a strategic component beyond pure design execution, influencing how product and market information is visually communicated in GTM efforts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for mid-level design roles. Equivalent practical experience and a strong portfolio will be considered.

Experience: 3-4 years of professional experience in marketing design, brand design, or visual design, with a preference for candidates who have worked within a technology-focused or SaaS environment.

Required Skills:

• Exceptional portfolio demonstrating a strong command of typography, layout principles, branding, visual hierarchy, and multi-channel marketing design.

• Advanced proficiency in industry-standard design software, including Figma and the Adobe Creative Cloud suite (Photoshop, Illustrator, InDesign).

• Proven ability to integrate generative AI tools into professional design workflows for ideation, content creation, asset editing, and final production stages.

• Strong creative judgment and the ability to skillfully combine AI-generated outputs with professional design craft and adherence to established brand standards.

• Excellent visual communication skills with the ability to translate complex ideas into clear and compelling visual narratives. Preferred Skills:

• Experience with AI-powered video, animation, and motion design tools such as Runway, Kling, Seedance, or similar platforms.

• Familiarity with modern web design and prototyping tools like Webflow or Framer for the creation and maintenance of landing pages and marketing websites.

• Experience in creating dynamic motion graphics and video content using tools such as Adobe After Effects, Premiere Pro, or AI-powered motion design platforms.

• Understanding of user experience (UX) principles as they apply to digital marketing assets and landing pages.

📝 Enhancement Note: The "Ideally, we’re looking for" section has been reclassified as "Required Skills" given the explicit mention of 3-4 years of experience and core software proficiencies. The "These would also be nice" section has been categorized as "Preferred Skills." The AI experience level "2-5" is interpreted as mid-level, justifying the expectation for 3-4 years of experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects showcasing a breadth of work across digital marketing channels (paid ads, social media, email, web assets).

• Case studies that highlight the design process, from initial concept and AI integration to final execution and impact.

• Demonstrations of A/B testing variations and how design was used for optimization and performance improvement.

• Examples of brand collateral and event graphics that emphasize consistency and brand identity adherence.

• Evidence of utilizing AI tools in the design workflow, with explanations of how they contributed to efficiency or creative exploration. Process Documentation:

• Ability to articulate design workflows, including how AI tools are integrated for ideation, asset generation, and refinement.

• Documentation of how brand guidelines are applied and maintained across diverse marketing materials.

• Examples of how feedback from marketing stakeholders is incorporated into the design process.

• Demonstrations of how creative output is scaled and optimized for different campaign needs and testing scenarios.

📝 Enhancement Note: Portfolio requirements are inferred to demonstrate practical application of skills and process, especially concerning AI integration and multi-channel asset creation, which are core to the role's description.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Marketing Designer with 3-4 years of experience in Israel, specifically in the tech sector, a competitive salary range is estimated between ₪180,000 - ₪280,000 annually. This range accounts for the specific location (Tel Aviv District), the company's global presence as a tech leader, and the emphasis on advanced design skills and AI integration.

• Methodology: This estimate is derived from aggregated salary data for similar roles in Israel, considering factors like company size, industry (SaaS/Tech), and required technical proficiencies. Data from sources like Glassdoor, LinkedIn Salary, and local recruitment agencies specializing in tech roles were consulted.

Benefits:

• Hybrid, flexible work environment, offering a balance between in-office collaboration and remote flexibility.

• Extended private health insurance, including comprehensive coverage for mental health support.

• Access to personal and professional development programs designed to foster skill enhancement and career growth.

• Occasional cross-company long weekends, providing extended breaks for rest and rejuvenation.

• Opportunities for professional development in cutting-edge design technologies and AI applications.

Working Hours: Kaltura operates with a standard 40-hour work week, with a hybrid and flexible model. This allows for a degree of autonomy in scheduling, balancing core business hours with personal needs, particularly beneficial for creative roles requiring focused work periods.

📝 Enhancement Note: Salary range is an estimate based on typical compensation for this role in Israel. Specific benefits are listed as provided in the job description. The "working hours" are derived from the common industry standard of 40 hours per week, complemented by the flexible/hybrid work model mentioned.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (Video Technology/SaaS). Kaltura operates in the dynamic video technology and Software-as-a-Service (SaaS) market, providing solutions for video creation, management, and distribution across various organizational sectors. This industry context means a focus on innovation, rapid technological adoption, and a strong emphasis on user experience and scalability.

Company Size: 700+ employees globally. This mid-to-large size indicates a company with established processes and resources, yet still agile enough to foster a collaborative and innovative environment. For operations professionals, this size often means opportunities for specialized roles, clear career paths, and the chance to impact significant projects without being lost in a massive bureaucracy.

Founded: 2006. With over 15 years in the market, Kaltura has established itself as a leader, demonstrating resilience, adaptability, and a proven track record. This longevity suggests a stable company with a deep understanding of its market and customer needs, likely with well-defined operational frameworks.

Team Structure:

• The marketing team is likely structured to support global campaigns and product marketing efforts, with specialized roles in content, digital marketing, product marketing, and creative services.

• The designer will likely report to a Marketing Manager or Creative Director, working within a team that collaborates closely with product, sales, and engineering departments.

• Cross-functional collaboration is a key aspect, requiring designers to work with product managers for asset accuracy, sales for campaign effectiveness, and engineering for web integration of assets. Methodology:

• Data-driven decision-making is implied, with an emphasis on testing and optimization for campaigns. Designers will need to understand how their work contributes to measurable marketing outcomes.

• Agile methodologies may be employed in marketing campaign development, requiring designers to be adaptable and responsive to changing priorities and feedback.

• Emphasis on continuous improvement and adoption of new technologies, particularly AI, suggesting a culture that embraces innovation in workflows and creative processes.

Company Website: https://corp.kaltura.com/

📝 Enhancement Note: Company context is derived from the provided description, emphasizing the implications for a design/operations role within a growing SaaS company. The "Methodology" section infers operational approaches based on the description's focus on experimentation, AI adoption, and data-driven outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Marketing Designer. It requires a solid foundation of design principles and software proficiency, coupled with the ability to work independently on projects and contribute to strategic creative initiatives. It's a step beyond entry-level roles, demanding initiative, problem-solving, and the capacity to manage multiple tasks in a dynamic environment.

Reporting Structure: The Marketing Designer is likely to report to a Marketing Manager, Creative Lead, or Director of Marketing. They will be part of the broader marketing team and will collaborate extensively with other marketing specialists, product managers, and potentially sales enablement teams.

Operations Impact: The designer's impact is critical in shaping the company's external perception and brand communication. By creating high-quality, consistent, and innovative visual assets, they directly influence brand recognition, campaign effectiveness, customer engagement, and ultimately, lead generation and conversion rates. The focus on AI integration suggests a role in enhancing the efficiency and scalability of marketing operations.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, motion graphics, video editing, or specific marketing channels (e.g., paid social, web design).

• Leadership: Progress to a Senior Marketing Designer, Art Director, or Creative Lead role, managing projects, mentoring junior designers, and taking on more strategic creative direction.

• Cross-functional: Transition into roles focused on marketing operations, product marketing, or user experience design, leveraging their design expertise in a broader context.

• Skill Development: Continuous learning in emerging design technologies, AI tools, and marketing trends through company-provided training, workshops, and industry conferences.

📝 Enhancement Note: Career growth analysis is based on typical progression paths for mid-level designers in the tech industry, emphasizing specialization, leadership, and cross-functional movement. The "Operations Impact" section highlights how design contributes to broader business and marketing operations goals.

🌐 Work Environment

Office Type: Kaltura operates with a hybrid work model, indicating a blend of on-site and remote work. The office in Bnei Brak likely serves as a hub for collaboration, team meetings, and focused work requiring in-person interaction. The environment is described as fast-paced and encouraging of initiative.

Office Location(s): Bnei Brak, Tel Aviv District, Israel. This location is a significant business and technology hub in Israel, offering accessibility and a vibrant professional community.

Workspace Context:

• The workspace is designed to foster a collaborative environment, encouraging interaction among team members.

• Access to modern design tools and technologies, including advanced software and potentially AI-powered hardware, is expected.

• Opportunities for regular interaction with the marketing team and other cross-functional departments to ensure alignment and effective creative output.

Work Schedule: The role follows a standard 40-hour work week, with flexibility inherent in the hybrid model. This allows for efficient time management, balancing project deadlines with personal well-being, and accommodating focused creative work periods.

📝 Enhancement Note: The work environment description is synthesized from the "hybrid work model," "fast-paced environment," and "offices in New York, London, Singapore, and Tel Aviv" mentions, applied to the specific Bnei Brak location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements, particularly in AI tool integration.

• Design Challenge/Portfolio Review: A session where you'll present your portfolio, discuss your design process, and potentially undertake a small design task or case study related to marketing asset creation and AI application. Be prepared to articulate how you've used AI to enhance efficiency or creativity.

• Hiring Manager/Team Interview: A discussion with the marketing or creative lead to delve deeper into your experience, problem-solving abilities, understanding of brand consistency, and ability to collaborate within a fast-paced, hybrid environment.

• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term aspirations, and overall strategic contribution to the marketing team.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where you've leveraged generative AI tools. Explain the challenges, your approach, the tools used, and the impact on the final output (e.g., speed, creative exploration).

• Showcase Multi-Channel Expertise: Include a diverse range of assets demonstrating your ability to design for digital campaigns, social media, web, presentations, and physical events.

• Emphasize Brand Consistency: Present examples that illustrate your understanding and application of brand guidelines across different formats.

• Tell a Story: For each project, articulate the objective, your role, the process, the tools used, and the measurable outcomes or key learnings. Focus on how your design solutions solved a problem or achieved a goal.

• Demonstrate Technical Proficiency: Be ready to discuss your proficiency with Figma, Adobe Creative Cloud, and any preferred AI or motion design tools.

Challenge Preparation:

• AI Prompting & Refinement: Practice generating and refining prompts for AI image and content generation tools to achieve specific marketing objectives.

• Brand Consistency Exercises: Prepare to adapt a given brand's style to different marketing materials or scenarios.

• Campaign Concept Development: Think about how you would visually translate a marketing brief into a compelling campaign concept, considering AI's role.

• Workflow Efficiency: Be ready to discuss how you would streamline a design process for a specific marketing deliverable using new tools or techniques.

📝 Enhancement Note: The application process is inferred based on standard hiring practices for design roles, with specific emphasis on the AI integration aspect highlighted in the job description. Portfolio and challenge preparation advice is tailored to these unique requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI/UX design of digital assets. Proficiency is critical for workflow efficiency and team collaboration.

• Adobe Creative Cloud:

  • Photoshop: For image editing, manipulation, and creation of complex visual assets.
  • Illustrator: For vector graphics, logos, icons, and intricate illustrations.
  • InDesign: For layout design of presentations, brochures, and other print/digital collateral.

• Generative AI Tools: A strong understanding and practical experience with AI platforms for ideation, image generation, content creation, and asset editing (e.g., Midjourney, DALL-E, Stable Diffusion, Adobe Firefly, or similar).

Analytics & Reporting:

• While not explicitly a data analysis role, understanding how design impacts metrics is key. Familiarity with tools used for tracking digital marketing performance (e.g., Google Analytics, social media analytics platforms) to inform design decisions is beneficial. CRM & Automation:

• Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo) is a plus, as it provides context for how marketing assets are deployed and tracked within broader campaigns.

📝 Enhancement Note: The tool stack is directly extracted from the "Requirements" section of the job description, with added context on their typical application in a marketing design role.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A strong emphasis on embracing new technologies like AI to push creative boundaries, improve efficiency, and drive innovation in marketing output.

• Collaboration & Communication: A culture that values teamwork, open communication, and close partnerships between design, marketing, and other departments to achieve shared goals.

• Quality & Brand Excellence: A commitment to maintaining a high standard of visual quality, brand consistency, and impactful communication across all touchpoints.

• Efficiency & Scalability: A drive to optimize workflows, leverage technology, and scale creative production to meet the demands of a fast-paced tech environment.

• Initiative & Proactivity: Encouragement for individuals to take ownership, propose new ideas, and actively contribute to the team's success.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work seamlessly with marketing managers, product teams, and potentially sales enablement to ensure creative assets align with business objectives and product messaging.

• Feedback Loop: An open environment for providing and receiving constructive feedback to refine designs and improve campaign performance.

• Agile & Responsive: The ability to adapt to evolving project requirements, tight deadlines, and iterative design processes common in marketing campaigns.

• Knowledge Sharing: A culture that encourages sharing best practices, new tool discoveries, and creative insights within the team.

📝 Enhancement Note: Team culture and values are inferred from the company description's emphasis on innovation, collaboration, embracing new technologies (AI), and a fast-paced environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Technological Evolution: Keeping pace with the fast-evolving landscape of AI in design, requiring continuous learning and adaptation of new tools and techniques.

• Balancing AI and Craft: Effectively integrating AI-generated elements with professional design skills to maintain brand integrity and achieve a polished, human-centric aesthetic.

• Scaling Creative Output: Meeting the increasing demand for diverse marketing assets across multiple channels while maintaining high quality and brand consistency.

• Cross-functional Alignment: Ensuring design effectively supports varied objectives from different departments (marketing, product, sales) in a fast-paced environment.

Learning & Development Opportunities:

• AI Design Specialization: Opportunities to become an expert in leveraging AI for creative workflows, including prompt engineering, AI-assisted editing, and generative art.

• Motion Graphics & Video: Developing skills in motion design and video content creation, potentially using AI-powered tools, to enhance digital storytelling.

• Web Design Tools: Gaining proficiency in platforms like Webflow or Framer for direct contribution to web presence and landing page design.

• Strategic Design Thinking: Developing a deeper understanding of how design contributes to broader marketing strategies, product positioning, and Go-to-Market efforts.

• Industry Exposure: Potential for attending industry conferences or workshops focused on design, marketing technology, and AI applications in creative fields.

📝 Enhancement Note: Challenges and growth opportunities are extrapolated from the core responsibilities and required skills, particularly the emphasis on AI and the fast-paced tech environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a set of social media ads for a new product launch, incorporating AI tools for ideation and asset creation?" (Focus on process, AI integration, and campaign goals.)

• "Describe a time you had to balance creative exploration with strict brand guidelines. How did you ensure consistency while still innovating?" (Assesses understanding of brand, creative judgment, and problem-solving.)

• "Imagine we need to create multiple variations of a landing page banner for A/B testing. What would be your workflow, and how might AI assist in this process?" (Evaluates efficiency, understanding of optimization, and AI application.) Company & Culture Questions:

• "What do you know about Kaltura and our mission? How do you see design contributing to our goals?" (Tests research, understanding of the company, and role alignment.)

• "How do you stay updated on emerging design trends and new technologies, especially in AI?" (Assesses proactivity and commitment to continuous learning.)

• "Describe your experience working in a hybrid or remote team environment. How do you ensure effective collaboration and communication?" (Gauges adaptability to Kaltura's work model.) Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation around key projects, telling a story that highlights the problem, your solution, the process (especially AI use), and the outcome.

• Quantify Impact: Wherever possible, use metrics to demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates, efficiency gains from AI).

• Showcase AI Workflow: Dedicate specific slides or segments to explaining how you used AI tools, the prompts you used, and how you refined the output. This is a critical differentiator.

• Be Prepared for Technical Questions: Be ready to discuss your proficiency with Figma, Adobe Suite, and any AI platforms you mention.

• Engage with Questions: Treat the portfolio review as a dialogue. Be open to feedback and discuss alternative approaches.

Challenge Preparation:

• AI Prompting Exercises: Practice generating diverse visual assets using AI based on marketing briefs.

• Brand Adaptation: Be ready to take a brand's core elements and apply them to a new marketing context.

• Workflow Optimization: Consider how you would improve a standard design task's efficiency using technology.

📝 Enhancement Note: Interview questions and preparation advice are tailored to the specific requirements of the role, with a strong emphasis on AI integration, multi-channel design, and collaboration within a tech company.

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📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through the provided link on Comeet.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating your proficiency with Figma, Adobe Creative Cloud, and, crucially, your experience integrating generative AI tools into your design workflow. Showcase a range of marketing assets across digital, web, and event channels.

• Resume Optimization: Ensure your resume clearly highlights your 3-4 years of experience in marketing/brand design, specifically mentioning your experience with AI tools, and uses keywords relevant to graphic design, branding, digital marketing, and creative operations. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, especially how you leverage AI for efficiency and creativity. Prepare to discuss case studies from your portfolio that showcase your ability to meet campaign objectives and maintain brand consistency.

• Company Research: Familiarize yourself with Kaltura's products, mission, and recent marketing campaigns. Understand their brand identity and consider how your design philosophy aligns with their values and Go-to-Market strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.