Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Clera

Location: Remote (Benelux Region)

Job Type: Full-Time

Category: Visual Design / Marketing Operations

Date Posted: 2026-08-20

Experience Level: Mid-Level (3-6 years)

Remote Status: Fully Remote

🚀 Role Summary

• Owns the end-to-end visual language for a fast-growing B2B fintech startup, impacting market perception.

• Creates a wide array of marketing and sales collateral, from enterprise-level sales decks to social media graphics.

• Translates complex ideas into clear, impactful data visualizations and infographics.

• Collaborates closely with the Design team to maintain and evolve brand consistency across all channels.

• Leverages and actively explores AI design tools to enhance workflow speed and execution.

📝 Enhancement Note: While the title is "Visual Designer," the responsibilities lean heavily into marketing and sales enablement operations, requiring a strong understanding of GTM strategies and how visual assets support them. The emphasis on B2B fintech and identity infrastructure suggests a need for a designer who can grasp complex technical concepts and communicate them visually.

📈 Primary Responsibilities

• Design high-impact sales decks, one-pagers, comparison charts, and reusable templates to support enterprise sales cycles and accelerate deal-making.

• Produce engaging LinkedIn visuals, social media graphics, and digital templates that amplify brand messaging and drive engagement.

• Develop compelling hero images, section graphics, and supporting visuals for the company website and various landing pages to enhance user experience and conversion rates.

• Create clear and informative icons, illustrations, and infographics for white papers, blog posts, and long-form content to explain complex ideas and technical concepts.

• Translate intricate concepts into easily understandable diagrams and data visualizations, prioritizing clarity and impact over mere aesthetics.

• Actively maintain and evolve the company's visual language and design system, ensuring consistent application across all shipped assets and marketing materials.

• Integrate and experiment with AI design tools to streamline production workflows and enhance design output speed and quality.

📝 Enhancement Note: The responsibilities highlight a need for a designer deeply embedded in Go-To-Market (GTM) operations, focusing on assets that directly influence sales pipelines and brand perception in a B2B context. The expectation to "own the end-to-end visual language" implies a strategic role, not just execution.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for mid-level roles. A strong portfolio can often substitute for formal education.

Experience: 3–6 years of professional visual design experience, with a demonstrable track record of speed and execution in a fast-paced environment.

Required Skills:

• Mastery of the Adobe Creative Suite (Photoshop, Illustrator, InDesign) for professional production work.

• High proficiency in Figma for web-based and interface design tasks.

• Proven ability to design confidently and effectively within established brand guidelines and visual systems, without needing to initiate a brand overhaul.

• Experience creating a range of marketing and sales materials, including presentations (decks), one-pagers, comparison charts, and landing page visuals.

• Experience producing social media graphics and visual content tailored for professional platforms like LinkedIn.

• Demonstrated ability to create clear data visualizations, diagrams, and infographics for complex subject matter.

• Active, hands-on curiosity and practical experience integrating AI design tools into a daily workflow. Preferred Skills:

• Background in B2B SaaS, fintech, or identity/compliance domains.

• Portfolio demonstrating strong icon design and custom illustration capabilities.

📝 Enhancement Note: The requirement for 3-6 years of experience, combined with mastery of core design tools and a focus on B2B marketing/sales assets, positions this as a mid-level to senior-junior role. The emphasis on "speed and execution" and integrating AI tools suggests a need for adaptability and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong understanding of visual systems and brand consistency across diverse asset types.

• Demonstrations of experience in designing sales collateral (decks, one-pagers) with clear objectives for sales enablement.

• Examples of effective data visualization and infographic creation, illustrating the ability to simplify complex information.

• Work samples that highlight social media graphic design and web visual elements.

• Evidence of icon design and custom illustration skills, if applicable. Process Documentation:

• Showcase of how you've managed the end-to-end visual design process for a campaign or project, from concept to final delivery.

• Examples of how you've collaborated with marketing or sales teams to understand asset requirements and feedback.

• Documentation of how you've used design systems or brand guidelines to ensure consistency and efficiency in your work.

📝 Enhancement Note: For a role focused on visual design supporting GTM operations, the portfolio should emphasize the impact of the visuals on business objectives (e.g., sales enablement, brand awareness) rather than just aesthetic appeal. Demonstrating process efficiency, especially with AI tools, will be key.

💵 Compensation & Benefits

Salary Range: For a Visual Designer with 3-6 years of experience, fully remote in the Benelux region, a competitive salary range would typically fall between €45,000 - €65,000 annually, depending on specific location within the Benelux, the candidate's exact experience, and Clera's compensation philosophy.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work within a fast-growing B2B fintech startup environment.

• Direct impact on the company's market perception and brand identity.

• Collaborative environment within the Design team.

• Potential for professional growth and skill development, particularly in emerging AI design tools and fintech B2B marketing.

Working Hours: Full-time, with an expected commitment of approximately 40 hours per week. The remote nature of the role may offer some flexibility in scheduling, particularly for candidates in different time zones within the Benelux region.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for mid-level visual designers in the Benelux region, considering the remote aspect. Specific benefits beyond those explicitly mentioned are typical for startups and remote roles and would need direct confirmation from Clera.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / Identity & Trust Infrastructure. Clera operates in the rapidly evolving fintech sector, focusing on building trust and identity solutions for businesses globally. This implies a dynamic, technology-driven environment.

Company Size: As a "fast-growing B2B fintech startup," Clera likely falls within the small to medium-sized enterprise (SME) category, potentially ranging from 50-200 employees. This size often means a more agile, hands-on culture where individuals can have a significant impact.

Founded: Founded as a startup, Clera is likely relatively young, implying a culture that is still evolving but probably characterized by innovation, ambition, and a focus on rapid growth and market disruption.

Team Structure:

• The Visual Designer will sit within the Design team, reporting to a Design Lead or Manager.

• This team likely collaborates closely with Marketing, Sales, and Product teams to ensure visual consistency and support GTM initiatives.

• Cross-functional collaboration is expected to be high, given the need to translate complex technical products into understandable visual assets for various stakeholders. Methodology:

• Data-driven decision-making is expected, especially in a fintech environment. Visual assets will likely need to be justified by their potential impact on key metrics.

• Agile methodologies are common in startups, suggesting a need for iterative design processes and quick adaptation to feedback.

• Emphasis on clear communication and documentation, especially for design systems and brand guidelines.

Company Website: https://www.getclera.com/

📝 Enhancement Note: The "fast-growing B2B fintech startup" context suggests a culture that values speed, innovation, and impact. A Visual Designer here will need to be comfortable with ambiguity, quick iterations, and a focus on business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3-6 years of experience. It offers the opportunity to "own the end-to-end visual language," indicating a significant level of autonomy and responsibility. It's not an entry-level position but provides a strong foundation for further specialization in visual design, brand systems, or even transitioning into design operations.

Reporting Structure: The Visual Designer will report to a Design team lead or manager. This structure provides mentorship and guidance while allowing for independent work on assigned projects.

Operations Impact: The Visual Designer's impact is directly tied to the company's Go-To-Market strategy. High-quality, consistent visual assets are crucial for building trust, educating prospects, supporting sales efforts, and differentiating Clera in a competitive fintech market. This role directly influences brand perception and the effectiveness of marketing and sales campaigns.

Growth Opportunities:

• Visual Design Specialization: Deepen expertise in specific areas like data visualization, illustration, or brand system development.

• Design Operations: Transition into roles that focus on managing design processes, tools, and workflows.

• Marketing/GTM Collaboration: Develop a stronger understanding of marketing and sales strategies, potentially leading to roles with more strategic input on visual content.

• Leadership: With proven success and experience, potential to move into senior designer or lead designer roles within the growing team.

• Skill Expansion: Continuous learning in AI design tools and emerging visual communication trends.

📝 Enhancement Note: The role offers a clear path for growth within visual design, with opportunities to expand into related operational areas or take on more strategic responsibilities as the company scales. The "ownership" aspect is a strong indicator of potential for advancement.

🌐 Work Environment

Office Type: Fully remote. This offers maximum flexibility for employees, allowing them to work from their preferred location within the specified region.

Office Location(s): While fully remote, the company is open to candidates based in the Benelux region (Belgium, Netherlands, Luxembourg). This suggests a focus on candidates within a similar time zone cluster for easier collaboration.

Workspace Context:

• Collaborative Environment: Expect regular virtual meetings, design critiques, and collaborative work sessions using digital tools.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and collaboration platforms. Proficiency in AI design tools is actively encouraged and integrated.

• Team Interaction: Opportunities for close collaboration with designers, marketers, and sales professionals through digital communication channels.

Work Schedule: Full-time, with an expected 40-hour work week. While remote, maintaining consistent availability during core business hours for the Benelux region will be important for effective collaboration.

📝 Enhancement Note: The fully remote setup in the Benelux region implies a need for strong self-discipline, excellent digital communication skills, and the ability to manage one's own time effectively. Collaboration will be heavily reliant on digital tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills and experience alignment.

• Portfolio Review & Discussion: A dedicated session to walk through selected portfolio pieces, focusing on design choices, problem-solving, and impact. Expect questions about your process and how you've handled specific design challenges.

• Skills-Based Exercise/Challenge: Potentially a small design task or case study to assess practical application of skills, ability to work within brand guidelines, and understanding of B2B/fintech communication needs.

• Team/Hiring Manager Interview: Deeper dive into experience, cultural fit, collaboration style, and understanding of the company's mission and market.

• Final Interview: May involve senior leadership or cross-functional stakeholders to assess overall fit and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your experience in B2B marketing/sales collateral, data visualization, and brand system adherence. Prioritize projects relevant to fintech or SaaS if possible.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the tools you used (including AI), and the outcome or impact. Quantify results where possible.

• Demonstrate Process: Show your thought process, including initial sketches, iterations, and how you arrived at the final solution. Highlight your ability to work within constraints.

• Brand Adherence: Emphasize your ability to design effectively within established brand guidelines and visual systems.

• Tool Proficiency: Clearly mention your proficiency with Adobe Creative Suite and Figma, and specifically highlight any innovative uses of AI design tools.

Challenge Preparation:

• Understand the Context: Research Clera's brand, target audience (B2B fintech), and current visual identity.

• Practice Data Visualization: Be ready to create clear, concise visualizations from hypothetical data.

• Brand Consistency: Prepare to adapt your style to fit existing brand guidelines.

• Problem-Solving: Anticipate questions about how you would approach designing specific assets (e.g., a sales deck slide, a LinkedIn graphic) for Clera.

📝 Enhancement Note: The emphasis on "speed and execution" and "AI design tools" suggests that interviewers will look for efficiency, adaptability, and a forward-thinking approach to design. The portfolio review will be critical, so candidates should prepare to speak extensively about their process and the impact of their work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Essential for production-level graphic design, illustration, and layout work. Mastery is a core requirement.

• Figma: Critical for web-based design, interface work, prototyping, and potentially for managing design systems. High proficiency is expected.

Analytics & Reporting:

• While not directly a designer tool, understanding how visual assets perform in analytics platforms (e.g., website analytics, social media engagement metrics) is beneficial. The designer may be asked to create assets that are easily trackable. CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): Familiarity with how sales collateral is used within a CRM context can be an advantage.

• Marketing Automation Platforms (e.g., Marketo, Pardot): Understanding how visuals are deployed in email campaigns or landing pages is helpful.

Emerging Tools:

• AI Design Tools: Actively integrating and experimenting with AI tools (e.g., Midjourney, DALL-E, generative fill features in Adobe) is a key expectation and a differentiator.

📝 Enhancement Note: The technology stack is heavily focused on core design production tools. The explicit mention of AI design tools indicates a forward-looking company that values innovation and efficiency in its design processes. Familiarity with how these visuals integrate into marketing and sales tech stacks is a plus.

👥 Team Culture & Values

Operations Values:

• Speed and Execution: A core value, emphasizing the ability to deliver high-quality work quickly in a fast-paced startup environment.

• Brand Consistency: Maintaining a cohesive and professional visual identity across all touchpoints is paramount for building trust in the fintech space.

• Clarity and Impact: Visuals should not just be decorative but must effectively communicate complex ideas and drive desired actions.

• Innovation: An openness to exploring and adopting new technologies, particularly AI design tools, to enhance workflow and creativity.

• Collaboration: Working effectively within the design team and cross-functionally with marketing and sales to achieve shared goals.

Collaboration Style:

• Remote-First: Communication and collaboration will primarily occur through digital channels (Slack, video calls, project management tools).

• Iterative Feedback: Expect a culture of constructive feedback, design critiques, and iterative refinement of assets.

• Cross-Functional Partnership: Close working relationships with marketing and sales teams to ensure visual assets align with GTM strategies and business objectives.

• Proactive Communication: A need for clear, concise, and proactive communication to keep stakeholders informed and manage expectations.

📝 Enhancement Note: The values point towards a dynamic, results-oriented culture. A designer who is self-motivated, adaptable, and enjoys working in a collaborative, fast-paced environment will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality visual assets quickly within a startup environment.

• Translating Complex Concepts: Effectively visualizing abstract or technical B2B fintech concepts for diverse audiences.

• Maintaining Brand Consistency: Ensuring a unified visual language across a growing range of marketing and sales materials.

• Integrating AI Tools: Staying ahead of the curve and effectively integrating new AI design tools into established workflows without compromising quality or originality.

Learning & Development Opportunities:

• Advanced AI Design: Deepen expertise in leveraging AI for ideation, asset generation, and workflow optimization.

• Fintech/B2B Marketing Design: Gain specialized knowledge in designing for the fintech and B2B SaaS markets.

• Design System Development: Contribute to or lead the development and maintenance of Clera's visual design system.

• Cross-functional Skill Building: Learn more about marketing strategy, sales enablement, and product messaging through close collaboration.

📝 Enhancement Note: The role presents challenges that are typical of a growing startup, requiring adaptability and a proactive approach. The growth opportunities are strong for a designer looking to specialize in a high-demand sector and leverage cutting-edge technology.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a sales deck for a new enterprise feature, considering our brand guidelines and the need for clarity on technical benefits?" (Focus on process, understanding audience, and brand adherence)

• "Describe a time you had to translate a complex technical concept into a visual format. What was your process, and what was the outcome?" (Highlight problem-solving, visualization skills, and impact)

• "How do you ensure consistency across a wide range of visual assets for a brand, especially when working remotely?" (Emphasize process, tools, and communication) Company & Culture Questions:

• "What excites you about Clera's mission and the fintech industry?" (Show genuine interest and research)

• "How do you see your role contributing to Clera's growth and market perception?" (Connect your skills to business objectives)

• "Describe your experience working in a fast-paced startup environment and how you manage competing priorities." (Demonstrate adaptability and efficiency) Portfolio Presentation Strategy:

• Focus on Impact: For each project, clearly state the business objective and the measurable impact of your design.

• Showcase Process & Tools: Detail your workflow, including any use of AI tools, and explain your rationale behind design decisions.

• Brand Adherence: Be ready to discuss how you applied existing brand guidelines and whether you contributed to evolving them.

• Conciseness: Present your strongest projects efficiently, allowing ample time for Q&A.

📝 Enhancement Note: Interviewers will be looking for a blend of technical design skills, strategic thinking, an understanding of B2B/fintech markets, and a proactive, execution-oriented mindset. Demonstrating proficiency with AI tools will be a significant advantage.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the provided link on Ashby.

• Customize your resume to highlight experience in B2B marketing/sales collateral, data visualization, and proficiency with Adobe Creative Suite and Figma. Quantify achievements where possible.

• Prepare your portfolio to showcase 3-5 relevant projects, focusing on process, impact, and adherence to brand guidelines. Be ready to discuss your use of AI design tools.

• Research Clera thoroughly: Understand their mission, target market, and existing brand identity. Prepare thoughtful questions.

• Practice your portfolio presentation and be ready to articulate your design process and problem-solving approach for specific scenarios.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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