Visual Designer

📍 Job Overview

Job Title: Visual Designer

Company: Aya Healthcare

Location: Remote, US

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-22T16:58:11

Experience Level: Mid-Level (3+ Years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the creation and maintenance of intuitive, visually appealing digital experiences, focusing on branding, presentations, and marketing collateral.

• Develop and implement marketing and automated email templates within HubSpot, ensuring brand consistency and user engagement.

• Collaborate closely with project managers, stakeholders, and developers to translate complex concepts into easily understandable graphics and visual stories.

• Maintain and update design systems for email and PowerPoint templates across multiple brands, ensuring adherence to style guidelines and asset libraries.

• Enhance executive presentations through compelling storytelling and visual design, partnering with subject matter experts to bring keynotes and decks to life.

📝 Enhancement Note: This role is classified under Marketing Operations/Creative Operations due to its focus on designing marketing assets, email templates, and presentations, which are critical components of Go-To-Market (GTM) strategies and require operational rigor in their execution and maintenance. The emphasis on design systems and template management points towards a need for scalable and repeatable design processes.

📈 Primary Responsibilities

• Design and implement marketing and automated email templates within HubSpot, ensuring optimal user experience and conversion rates.

• Maintain and evolve design systems for email and PowerPoint templates across Aya Healthcare's brands, ensuring brand integrity and efficient content creation.

• Partner with project/product managers, stakeholders, and developers to clearly define project goals, gather requirements, and establish realistic timelines for design initiatives.

• Execute layout modifications based on user feedback, stakeholder input, and established industry best practices for user-centered design and accessibility.

• Adhere to, update, and rigorously maintain brand style guidelines and comprehensive asset libraries to ensure consistency and quality across all visual outputs.

• Translate complex technical or business concepts into clear, engaging graphics, ranging from simple visual representations to sophisticated animated visual stories.

• Develop best-in-class design language, paying meticulous attention to detail in typography, data visualization, and overall aesthetic appeal.

• Collaborate with product experts, content writers, and speakers to create impactful presentations for internal and external-facing events, transforming whiteboard concepts into compelling visual narratives.

📝 Enhancement Note: The responsibilities highlight a strong focus on operationalizing creative processes, particularly in template management and design system maintenance, which are key functions within a Marketing Operations or Creative Operations framework. The need to work with project managers and developers also indicates a cross-functional operational alignment.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Graphic Design, Visual Communications, or a closely related field.

Experience: Minimum of 3 years of relevant professional experience, with a proven track record as a brand designer or in a similar visual design role.

Required Skills:

• Proven experience as a brand designer or in a similar visual design capacity.

• High proficiency in design and prototyping tools including Figma, Adobe Creative Cloud (e.g., Photoshop, Illustrator, InDesign), and Miro.

• Expertise in email marketing platform design, specifically HubSpot, with familiarity in others like Klaviyo or Mailchimp being a plus.

• Strong command of presentation software, including PowerPoint, Keynote, and Google Slides, for creating executive-level decks.

• Proficiency with MS365 suite and basic understanding of HTML for email template development.

• Solid understanding of user-centered design principles and accessibility (a11y) best practices to ensure inclusive design solutions.

• Exceptional visual design skills with a keen eye for aesthetics, detail, typography, and color theory.

• Demonstrated ability to translate complex concepts into clear, compelling visual graphics and animated stories.

• Experience in creating and maintaining design systems, style guides, and asset libraries.

• Excellent verbal and written communication skills, with the ability to articulate design rationale and present concepts effectively to diverse stakeholders.

• Proven ability to multitask effectively in a fast-paced, deadline-driven environment, managing multiple projects simultaneously.

Preferred Skills:

• Experience with data visualization techniques and tools.

• Familiarity with web design principles and front-end development concepts.

• Experience working within the healthcare or workforce solutions industry.

📝 Enhancement Note: The requirement for proficiency in tools like HubSpot, Figma, and Adobe Creative Cloud, alongside an understanding of user-centered design and a11y, strongly suggests a role that bridges creative execution with operational efficiency and digital marketing strategy. The emphasis on template management and design systems further reinforces this.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of professional design work, with a strong emphasis on branding, digital marketing collateral, and presentation design.

• Case studies demonstrating the process of translating complex ideas into visually compelling graphics and animated stories, highlighting problem-solving and creative execution.

• Examples of email template design and implementation, ideally within platforms like HubSpot, showcasing an understanding of user engagement and conversion optimization.

• Visual examples of maintained or created design systems, style guides, or asset libraries, illustrating an ability to ensure brand consistency and operational efficiency.

Process Documentation:

• Showcase examples of how you have contributed to or maintained design systems, including process for updates, version control, and accessibility.

• Demonstrate your approach to collaborating with cross-functional teams (e.g., project managers, developers, content writers) to achieve project objectives.

• Provide evidence of your workflow for gathering feedback, iterating on designs, and implementing changes based on user and stakeholder input.

📝 Enhancement Note: The emphasis on a portfolio that includes design systems, template design (especially in HubSpot), and process documentation is critical for operations roles. This indicates a need for candidates who can not only create visually appealing assets but also ensure their scalability, consistency, and efficient deployment within marketing workflows.

💵 Compensation & Benefits

Salary Range: $85,000 - $95,000 annually ($40.86 - $45.67 per hour), commensurate with experience and qualifications.

Benefits:

• Comprehensive Medical, Dental, Life, and Vision Insurance.

• Generous 401(k) matching program.

• Potential for reimbursements and discretionary bonuses, subject to role and manager discretion.

• Paid Sick Leave: Accrual of one hour of paid sick leave for every 30 hours worked, in accordance with applicable laws.

• Unlimited Paid Time Off (DTO) policy, encouraging a healthy work-life balance.

• Active company culture with celebrations, company-sponsored virtual events, happy hours, and team-building activities.

• Special recognition and treats on employee birthdays.

• Daily virtual wellness classes including yoga, meditation, and boot camp.

Working Hours: Approximately 40 hours per week, with a primary focus on PST hours to facilitate collaboration with teams in that time zone.

📝 Enhancement Note: The specified salary range and comprehensive benefits package are competitive within the US market for a mid-level Visual Designer role. The inclusion of unlimited PTO and wellness initiatives suggests a company culture that values employee well-being, which can be a significant factor for operations professionals seeking a sustainable work environment. The explicit mention of PST hours is a key operational consideration for remote candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Workforce Solutions provider, specializing in tech-enabled services for contingent labor needs. Aya Healthcare operates in a rapidly growing $8+ billion market.

Company Size: Large enterprise (estimated based on industry and growth, likely 1,000+ employees given the $8B+ valuation). This size suggests established processes and potential for significant impact within a structured environment.

Founded: Founded with a mission to innovate in healthcare staffing and talent management. The company emphasizes employee satisfaction and a high-energy, low-bureaucracy culture that values innovation and creative problem-solving.

Team Structure:

• The Visual Designer will likely be part of a broader Marketing or Creative team, potentially integrated with Digital Experience or GTM functions.

• Reporting structure is expected to involve a Design Lead or Marketing Manager, with close collaboration across project managers, content creators, and potentially product teams.

Methodology:

• Aya Healthcare employs a data-driven approach to its tech-enabled services, suggesting that design decisions are informed by user data, market trends, and performance metrics.

• Workflow planning and optimization are evident in the need for design systems and template management, aiming for efficiency and scalability.

• Automation is likely a key consideration, particularly in marketing and email template design, to streamline GTM efforts.

Company Website: https://www.ayahealthcare.com/

📝 Enhancement Note: Aya Healthcare's focus on workforce solutions within the healthcare industry provides a specific market context. Its emphasis on employee satisfaction, innovation, and a fast-paced environment is crucial for understanding the operational ethos and potential challenges or opportunities for a Visual Designer. The company's growth trajectory implies a dynamic operational landscape.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Visual Designer, indicating a need for independent contribution and a solid understanding of design principles and tools. It requires the ability to execute tasks with minimal supervision while also collaborating effectively within a team.

Reporting Structure: The Visual Designer will likely report to a Design Manager or Director within the Marketing or Creative department. They will work closely with project managers, content strategists, and potentially digital marketing specialists, requiring strong communication and collaboration skills to align on GTM objectives.

Operations Impact: The Visual Designer's work directly impacts Aya Healthcare's brand perception, client engagement, and internal communication effectiveness. By creating intuitive and visually appealing designs for marketing collateral, presentations, and digital platforms, this role contributes to lead generation, client acquisition, and brand loyalty. The design of email templates and presentations also supports operational efficiency in GTM communications.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like UI/UX for digital platforms, advanced animation, or data visualization within the healthcare tech space.

• Leadership: Potential to move into a Senior Visual Designer role, leading projects, mentoring junior designers, and contributing more significantly to design strategy.

• Cross-functional: Transition into roles focused on product design, marketing operations management, or creative direction as experience and understanding of business operations grow.

• Skill Development: Opportunities to expand proficiency in new design tools, explore emerging design trends, and gain deeper insights into the healthcare workforce solutions market.

📝 Enhancement Note: The career path for a Visual Designer in an operations-focused company like Aya Healthcare often involves leveraging design skills to improve operational efficiency and GTM effectiveness. Growth opportunities are tied to both deepening creative expertise and understanding the operational impact of design.

🌐 Work Environment

Office Type: Fully Remote. This arrangement offers flexibility for employees across the United States, requiring strong self-discipline and effective virtual collaboration tools.

Office Location(s): United States (Remote). Candidates are expected to work PST hours.

Workspace Context:

• The remote work environment necessitates reliance on digital collaboration tools (e.g., Miro, Slack, video conferencing) for seamless teamwork and communication with geographically dispersed colleagues.

• Access to the company's technology stack, including design software, project management tools, and communication platforms, is essential for productivity.

• Opportunities for virtual team interaction through company-sponsored events, happy hours, and daily wellness classes foster a sense of community and collaboration despite the remote setup.

Work Schedule: Standard full-time employment, approximately 40 hours per week. While remote, adherence to PST business hours is expected to facilitate team integration and operational alignment with relevant departments.

📝 Enhancement Note: The fully remote nature of this role emphasizes the need for strong asynchronous communication skills and proficiency with remote collaboration tools. Adhering to PST hours is a critical operational requirement for this role, ensuring seamless integration with teams and stakeholders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Hiring Manager Interview: Discussion about your background, design philosophy, and experience with specific tools and responsibilities outlined in the job description. Expect questions about your approach to branding and presentation design.

• Design Challenge/Portfolio Review: A hands-on design exercise or a deep dive into your portfolio. This stage will assess your problem-solving skills, design process, attention to detail, and ability to articulate your creative decisions. Focus on showcasing how you've managed design systems, created templates, and translated complex ideas.

• Cross-functional/Stakeholder Interview: Meeting with potential collaborators (e.g., project managers, marketing leads) to evaluate your communication, teamwork, and ability to understand and meet diverse stakeholder needs.

• Final Interview: Potentially with senior leadership, focusing on cultural fit, long-term potential, and overall alignment with Aya Healthcare's mission and values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description, emphasizing branding, presentation design, and email template creation.

• Showcase Process: For each project, clearly outline the problem, your approach, the tools used, your role, and the outcomes. Highlight challenges overcome and lessons learned.

• HubSpot & Presentation Expertise: Ensure your portfolio prominently features examples of work done in HubSpot and compelling presentation decks. Quantify impact where possible (e.g., improved engagement rates, successful event presentations).

• Design Systems Focus: Include examples of how you've maintained or built design systems, demonstrating your understanding of consistency, scalability, and operational efficiency.

• Storytelling is Key: Be prepared to walk through your projects, explaining your design decisions and how they served the project's goals. Practice your narrative to ensure clarity and conciseness.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the requirements, target audience, and objectives.

• Time Management: Allocate your time wisely across research, ideation, design execution, and presentation preparation.

• Focus on Operations: For any task, consider the operational aspects: scalability, maintainability, and integration with existing systems (like HubSpot or PowerPoint templates).

• Presentation Skills: Practice presenting your work clearly, concisely, and confidently, anticipating questions about your design choices and process.

📝 Enhancement Note: The interview process is structured to assess both creative talent and operational aptitude. Candidates should be prepared to demonstrate not just design skills but also their understanding of how design integrates with business objectives, marketing automation, and efficient workflow management.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency in creating and managing design components and systems is expected.

• Adobe Creative Cloud: Including Photoshop for image editing, Illustrator for vector graphics, and potentially InDesign for layout and print collateral.

• HubSpot: Critical for designing and implementing marketing and automated email templates. Understanding of its design capabilities and best practices for email marketing is key.

• Miro: For collaborative brainstorming, workflow mapping, and visual ideation sessions, especially in a remote setting.

• MS365: Proficiency with Microsoft Office Suite, particularly PowerPoint for advanced presentation design.

Analytics & Reporting:

• While not explicitly listed as a primary tool, familiarity with analytics platforms (e.g., Google Analytics, HubSpot analytics) to understand the performance of designed assets (email open rates, click-through rates) would be beneficial.

CRM & Automation:

• HubSpot: Serves as both an email marketing platform and a CRM, requiring an understanding of its integrated functionalities for marketing automation.

• HTML/CSS: Basic understanding is necessary for fine-tuning email templates and ensuring cross-browser/client compatibility.

📝 Enhancement Note: The technology stack emphasizes tools crucial for modern digital design and marketing operations. Proficiency in Figma, Adobe CC, and especially HubSpot, alongside presentation software and basic HTML, is non-negotiable. This indicates a need for a designer who can execute tasks efficiently within established marketing technology platforms.

👥 Team Culture & Values

Operations Values:

• Exceptional Experience: A core value focused on creating outstanding experiences for clients, clinicians, and employees, which translates to user-centric design principles.

• Innovation & Entrepreneurship: Embracing new ideas and creative problem-solving, encouraging designers to think outside the box and propose novel visual solutions.

• High Achievement: Commitment to excellence and driving results, meaning designs should be not only aesthetically pleasing but also effective in achieving business objectives.

• Diversity & Inclusion: Valuing diverse thoughts and backgrounds, which should be reflected in accessible and inclusive design practices.

• Collaboration: Working effectively with teammates and leaders, valuing individual contributions while striving for collective success.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with project managers, content writers, developers, and stakeholders, requiring strong communication and a willingness to understand diverse perspectives.

• Feedback Exchange: An open culture for providing and receiving constructive feedback on designs to ensure continuous improvement and alignment with project goals.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights within the design team and across departments to foster collective growth and efficiency.

📝 Enhancement Note: Aya Healthcare's stated values of exceptional experience, innovation, and high achievement align well with the demands of a design role in a growth-oriented company. The emphasis on collaboration and diversity suggests an inclusive and dynamic work environment for operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Operational Constraints: Effectively translating creative visions into practical, scalable designs that adhere to brand guidelines, technical limitations (e.g., email client rendering), and tight deadlines within a fast-paced GTM environment.

• Managing Stakeholder Expectations: Navigating feedback from multiple stakeholders with potentially differing opinions, ensuring design decisions are well-reasoned and effectively communicated to maintain project momentum.

• Rapid Industry Evolution: Staying abreast of fast-changing design trends, new technologies (especially in digital marketing and automation), and best practices in the healthcare industry to ensure designs remain relevant and effective.

• Remote Collaboration Dynamics: Maintaining strong communication, collaboration, and team cohesion in a fully remote setting, requiring proactive engagement and effective use of virtual tools.

Learning & Development Opportunities:

• Advanced Design Tool Training: Opportunities to deepen expertise in Figma, Adobe Creative Suite, and potentially explore new design and animation software.

• Marketing Automation & UX Specialization: Gaining deeper knowledge of marketing automation platforms like HubSpot and user experience principles to enhance the effectiveness of designed assets.

• Industry-Specific Design: Expanding knowledge of design trends and best practices within the healthcare and workforce solutions sectors.

• Presentation & Storytelling Workshops: Developing advanced skills in visual storytelling and executive presentation design to create even more impactful communications.

📝 Enhancement Note: The challenges highlight the operational realities of a design role within a dynamic business environment. Growth opportunities focus on skill enhancement that directly benefits both the individual designer and the company's operational effectiveness.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating an email template in HubSpot, from initial concept to final implementation. What key considerations do you make for engagement and conversion?" (Assesses HubSpot proficiency, process, and understanding of marketing goals)

• "Walk us through a challenging presentation design project. How did you collaborate with stakeholders to define the narrative and translate complex information into compelling visuals?" (Evaluates collaboration, storytelling, and problem-solving)

Company & Culture Questions:

• "Based on your research, how do you see your design philosophy aligning with Aya Healthcare's mission to create exceptional experiences?" (Assesses research skills and cultural fit)

• "How do you handle constructive criticism on your designs from team members or stakeholders?" (Gauges adaptability and collaborative spirit)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the process, the solution, and the impact. Use a consistent framework.

• Highlight Key Tools: Explicitly mention the tools used (Figma, Adobe CC, HubSpot, PowerPoint) and your proficiency level.

• Focus on Operational Impact: Emphasize how your designs contributed to efficiency, brand consistency, user engagement, or achieved specific business objectives. Quantify results whenever possible.

• Demonstrate Brand Stewardship: Showcase your ability to adhere to and evolve brand guidelines, and how you manage asset libraries and style guides.

• Be Prepared for Q&A: Anticipate questions about your design choices, problem-solving approach, and how you would adapt your skills to Aya Healthcare's specific needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design creativity but also a strong understanding of marketing operations, brand management, and efficient workflow execution. Highlighting experience with HubSpot and presentation design will be particularly valuable.

📌 Application Steps

To apply for this Visual Designer position:

• Submit your application through the Aya Healthcare careers portal via the provided link.

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "Visual Design," "Branding," "HubSpot," "Figma," "Presentation Design," and "Design Systems." Quantify achievements where possible.

• Curate Your Portfolio: Ensure your online portfolio prominently features projects showcasing your expertise in branding, email template design (especially in HubSpot), presentation creation, and design system management. Be ready to present specific case studies.

• Prepare for the Design Challenge: If a challenge is provided, thoroughly understand the brief and allocate your time effectively. Focus on demonstrating your design process, problem-solving skills, and ability to deliver within operational constraints.

• Research Aya Healthcare: Familiarize yourself with Aya Healthcare's services, brand identity, and company culture. Understand their position in the healthcare workforce solutions market to better articulate how your design skills can contribute to their GTM strategy and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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