UX/UI Designer (Web & Landing Pages)

📍 Job Overview

Job Title: UX/UI Designer (Web & Landing Pages)

Company: Apex CRO

Location: Hong Kong, China

Job Type: FULL_TIME

Category: Revenue Operations / GTM Operations (Design & Optimization Focus)

Date Posted: 2026-06-24

Experience Level: 2-5 Years

Remote Status: 100% Remote

🚀 Role Summary

• Design and optimize conversion-focused websites and landing pages for leading eCommerce brands, directly impacting revenue generation.

• Leverage expert-level Figma skills to translate creative briefs into high-fidelity wireframes, mockups, and interactive prototypes.

• Collaborate closely with development teams to ensure seamless design handoff and accurate implementation of conversion-centric user interfaces.

• Engage directly with clients to present design concepts, gather feedback, and manage revisions, fostering strong stakeholder relationships.

• Contribute to the strategic growth of Apex CRO by enhancing the online presence and conversion rates of a diverse portfolio of top-tier eCommerce clients.

📝 Enhancement Note: While the title is UX/UI Designer, the context of Apex CRO being a Conversion Rate Optimization agency, and the emphasis on "conversion-focused landing pages and websites," strongly suggests this role operates within a GTM/Revenue Operations framework. The designer's output directly influences conversion rates, lead generation, and ultimately, revenue. Therefore, the role is categorized to reflect its operational impact on business growth.

📈 Primary Responsibilities

• Conceptualize and design visually compelling and conversion-optimized landing pages and website interfaces, aligning with client briefs and brand guidelines.

• Develop detailed wireframes, user flows, mockups, and interactive prototypes in Figma to effectively communicate design intent and user experience.

• Implement advanced Figma features, including component libraries and auto-layout, to ensure design consistency, scalability, and efficient workflow management.

• Conduct user experience (UX) research and apply conversion rate optimization (CRO) principles to inform design decisions and maximize user engagement and conversion rates.

• Facilitate effective design handoff to development teams, providing clear specifications, assets, and ongoing support to ensure pixel-perfect implementation.

• Manage client communications, presenting design progress, incorporating feedback, and ensuring client satisfaction throughout the project lifecycle.

• Stay abreast of emerging design trends, AI tools, and CRO best practices to continuously enhance design strategies and deliverables.

• Contribute to the development and refinement of internal design processes and standards to improve efficiency and quality of output.

📝 Enhancement Note: The responsibilities are expanded to highlight the CRO agency context and the direct impact on revenue, emphasizing the operational aspect of design within a GTM strategy.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Human-Computer Interaction, Digital Media, or a related field is preferred.

• Equivalent practical experience and a strong portfolio demonstrating design expertise will be highly considered. Experience:

• 2-5 years of professional experience in UX/UI design, with a significant focus on web design, landing page optimization, and digital product interfaces.

• Demonstrated experience working with eCommerce brands or in a Conversion Rate Optimization (CRO) agency environment is highly advantageous. Required Skills:

• Expert proficiency in Figma: Including advanced knowledge of components, auto-layout, variants, prototyping, and design system implementation.

• Strong UX/UI Design Principles: Deep understanding of user-centered design, information architecture, visual hierarchy, typography, color theory, and layout design.

• Conversion-Focused Design: Proven ability to design interfaces that drive user action, improve conversion rates, and align with marketing and sales objectives.

• Wireframing & Prototyping: Skill in creating low-fidelity wireframes to high-fidelity interactive prototypes to effectively communicate design concepts and user flows.

• Visual Aesthetics & Layout: A sophisticated eye for detail, aesthetic appeal, and the ability to create visually balanced and engaging compositions.

• Communication & Collaboration: Excellent verbal and written communication skills for effective client interaction, team collaboration, and design presentation.

• Agile/Async Workflow: Ability to thrive in a remote, asynchronous work environment, managing time effectively and communicating proactively.

Preferred Skills:

• AI Image Generation & Editing: Familiarity with AI tools for image creation and manipulation (e.g., Midjourney, DALL-E) to enhance design assets.

• Branding & Visual Identity: Experience in developing or adhering to brand guidelines, creating consistent visual identities across digital platforms.

• Web Development Fundamentals: Basic understanding of HTML, CSS, and JavaScript to facilitate better collaboration with developers and grasp technical constraints.

• A/B Testing & Analytics: Familiarity with A/B testing methodologies and an understanding of how to interpret analytics data to inform design iterations.

📝 Enhancement Note: The "AI-generated" experience level is used to infer a mid-level role, suitable for a designer with 2-5 years of experience, aligning with the typical progression for executing complex design tasks in a CRO context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Conversion Impact: Showcase case studies that highlight specific design projects with measurable improvements in conversion rates, user engagement, or other key performance indicators (KPIs) relevant to eCommerce.

• Figma Expertise Showcase: Include examples of complex Figma projects, demonstrating proficiency in components, auto-layout, prototyping, and potentially design system implementation.

• Process Walkthrough: For each project, provide a concise overview of your design process, from understanding the brief and user research to ideation, design, and collaboration with developers.

• Client Communication Examples: If possible, include examples or descriptions of how you managed client feedback and revisions to achieve successful project outcomes.

• Variety of Projects: Present a range of projects that highlight your versatility in designing for different eCommerce niches and conversion goals.

Process Documentation:

• Workflow Design: Detail how you approach translating client briefs into actionable design workflows, outlining key stages and decision points.

• System Integration: Explain how you ensure designs are technically feasible and integrate seamlessly with development workflows and existing web platforms.

• Performance Analysis: Describe how you use data and client feedback to analyze the performance of your designs post-launch and iterate for continuous improvement.

📝 Enhancement Note: Portfolio requirements are tailored to emphasize the CRO aspect, focusing on measurable results and process demonstration relevant to an operations-focused role.

💵 Compensation & Benefits

Salary Range: $18,000 - $24,000 USD per year (equivalent to $1,500 - $2,000 USD per month).

Benefits:

• Competitive Salary: A monthly salary commensurate with experience and the value brought to conversion rate optimization efforts.

• 100% Remote Work: Freedom to work from anywhere, eliminating commute stress and offering geographical flexibility.

• Async Flexible Work Hours: Enjoy autonomy over your schedule, allowing for work-life balance and peak productivity alignment, crucial for international collaboration.

• Career Growth & Promotion: Opportunities for advancement within a rapidly growing CRO agency, with clear paths for skill development and increased responsibility.

• Continuous Learning & Development: Access to free education, tools, and courses to enhance design and CRO expertise, fostering professional growth.

• Impactful Work: Collaborate with and contribute to the success of 70+ leading eCommerce brands, gaining exposure to diverse industry challenges and solutions.

Working Hours:

• 40 hours per week, with a high degree of flexibility due to the asynchronous work policy. This allows for individual work schedule optimization, provided core collaboration needs and deadlines are met.

📝 Enhancement Note: The salary range provided ($1500-$2000/month) is converted to an annual figure and contextualized for a full-time role. Research into Hong Kong's cost of living and typical junior-to-mid-level designer salaries indicates this range is competitive for a remote role, especially considering the specialized CRO focus and the company's growth stage. The benefits are elaborated to highlight their relevance to remote operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Conversion Rate Optimization (CRO) Agency, specializing in eCommerce. Apex CRO partners with online retailers to enhance website performance and drive sales through strategic design, testing, and optimization.

Company Size: Small to Medium-sized (Estimated 50-200 employees, based on common agency structures and growth trajectory). This size allows for agile operations, direct impact, and close-knit team collaboration.

Founded: Apex CRO is a growing company, likely founded within the last 5-10 years, reflecting the increasing demand for specialized eCommerce optimization services.

Team Structure:

• Operations-Centric: The company is built around delivering measurable results for clients, meaning all roles, including design, are aligned with operational efficiency and revenue impact.

• Cross-Functional Collaboration: Designers will work closely with CRO specialists, strategists, project managers, and developers to plan, execute, and deliver optimization projects.

• Remote & Async Focus: The team operates entirely remotely, with an emphasis on asynchronous communication and collaboration tools to facilitate global team integration.

Methodology:

• Data-Driven Design: All design decisions are informed by data analytics, user behavior insights, and A/B testing results to ensure maximum conversion impact.

• Iterative Optimization: Continuous improvement is a core principle, with a focus on testing, learning, and refining designs to achieve ongoing performance gains.

• Client-Centric Approach: Deep understanding of client business goals and target audiences is paramount in developing effective optimization strategies and designs.

Company Website: https://apex-cro.com

📝 Enhancement Note: Company context is inferred from the agency type (CRO) and client base (eCommerce brands), highlighting how a design role fits into the broader GTM and revenue operations strategy.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is positioned as an individual contributor with significant responsibility for project execution and client interaction. It offers a stepping stone to Senior Designer or CRO Specialist roles.

Reporting Structure: Likely reports to a Head of Design, Creative Director, or a Senior CRO Strategist who oversees client project implementations. The structure is designed for efficient project delivery in a remote setting.

Operations Impact: Directly influences client revenue by designing user interfaces and landing pages optimized for conversion. Success in this role contributes to client retention and Apex CRO's reputation for driving measurable results.

Growth Opportunities:

• Senior UX/UI Designer: Advance to a senior level, taking on more complex projects, mentoring junior designers, and contributing to design strategy.

• CRO Specialist/Strategist: Transition into a role focused on broader CRO strategy, including research, testing, and analysis, leveraging design insights.

• Team Lead/Manager: With proven leadership and project management skills, potentially move into a team leadership role, managing a design pod or client accounts.

• Specialization: Develop expertise in specific areas like eCommerce user journeys, AI-driven design, or advanced A/B testing visualization.

📝 Enhancement Note: Career growth is framed within the context of operations and CRO, highlighting pathways that leverage design skills to impact business metrics.

🌐 Work Environment

Office Type: 100% Remote. This means there is no physical office; all team members work from their chosen locations.

Office Location(s): The company operates globally, with employees based in various regions. Specific to this role, the primary location is Hong Kong, China, indicating the timezone for potential synchronous touchpoints.

Workspace Context:

• Asynchronous Collaboration: The primary mode of interaction is through digital tools (Slack, project management software, Figma comments), allowing for flexibility across time zones.

• Digital Tool Stack: Access to industry-standard design and collaboration tools is essential, with Figma being the primary design platform.

• Global Team Interaction: Opportunities to collaborate with a diverse, international team of design, CRO, and development professionals.

Work Schedule:

• Flexible, asynchronous work hours are a key benefit. While core working hours might align with Hong Kong time (Asia/Hong Kong) for essential meetings, individuals have significant autonomy to set their daily schedules as long as deadlines are met and collaboration is effective.

📝 Enhancement Note: The work environment is detailed to reflect the realities of a 100% remote, asynchronous, and globally distributed team, emphasizing the operational aspects of managing work across different locations and time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for essential Figma skills, conversion-focused design experience, and aesthetic sensibility.

• Portfolio Deep Dive: A dedicated session to walk through selected case studies from your portfolio, focusing on your design process, problem-solving approach, and the measurable impact of your designs. Be prepared to discuss specific CRO principles applied.

• Design Challenge/Task: A practical exercise, potentially involving designing a landing page concept based on a brief or critiquing an existing design, to assess your skills in real-time.

• Team/Hiring Manager Interview: Discussion about your experience, work style, collaboration approach, and how you fit into a remote, async, and results-driven agency culture.

• Client Collaboration Simulation (Optional): May involve a scenario-based question or discussion on how you would handle client feedback and revisions.

Portfolio Review Tips:

• Quantify Your Impact: For each project, clearly state the problem, your solution, and the quantifiable results (e.g., "Increased conversion rate by X%," "Reduced bounce rate by Y%").

• Showcase Your Process: Don't just show final designs. Include wireframes, user flows, and explanations of your thought process and decision-making.

• Highlight Figma Mastery: Demonstrate your proficiency with Figma's advanced features, such as component systems and auto-layout, if applicable.

• Focus on Conversion: Emphasize how your design choices directly contributed to achieving conversion goals for eCommerce clients.

• Tailor to Apex CRO: If possible, include projects that align with the types of eCommerce brands Apex CRO works with.

Challenge Preparation:

• Understand CRO Fundamentals: Brush up on key CRO principles, common landing page optimization tactics, and user psychology in eCommerce.

• Practice Figma Skills: Be ready to quickly prototype or mock up ideas within Figma.

• Articulate Your Rationale: Be prepared to explain why you made specific design decisions, linking them back to user needs and conversion goals.

• Simulate Client Communication: Think about how you would present your design solutions and handle constructive criticism from a client.

📝 Enhancement Note: The interview and portfolio review process is detailed with operations-specific advice, focusing on the measurable impact and process-oriented nature of design work in a CRO agency.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The absolute core tool for UI/UX design, wireframing, prototyping, and collaboration. Expect advanced usage requirements.

• Adobe Creative Suite (Photoshop, Illustrator): For image editing, asset creation, and potentially branding work.

• Prototyping Tools: While Figma has robust prototyping capabilities, familiarity with others like InVision or Adobe XD might be beneficial for broader context.

Analytics & Reporting:

• Google Analytics: Understanding how to interpret GA data to inform design decisions is crucial.

• Hotjar/Crazy Egg (or similar): Familiarity with heatmaps, session recordings, and user feedback tools to understand user behavior on websites.

• A/B Testing Platforms (e.g., Google Optimize, Optimizely): Understanding the principles and application of A/B testing in design optimization.

CRM & Automation:

• CRM Systems (e.g., HubSpot, Salesforce): Basic understanding of how leads are managed and how website interactions feed into CRMs.

• Project Management Tools (e.g., Asana, Trello, Monday.com): Essential for managing tasks, workflows, and team collaboration in a remote setting.

• Communication Platforms (e.g., Slack, Microsoft Teams): For daily team communication and asynchronous collaboration.

📝 Enhancement Note: The technology stack is detailed to reflect the tools essential for a UX/UI designer in a CRO agency, emphasizing those that support data-driven decision-making and remote collaboration.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong emphasis on delivering measurable outcomes and driving client success through data-backed design and optimization.

• Data-Driven: Decisions are based on analytics, A/B test results, and user behavior insights, rather than solely on subjective preferences.

• Efficiency & Agility: The company values streamlined processes, effective collaboration, and the ability to adapt quickly to client needs and market changes.

• Continuous Improvement: A culture of learning, experimentation, and refinement, both for client projects and internal processes.

• Client Partnership: Building strong, collaborative relationships with clients, acting as trusted advisors in conversion rate optimization.

Collaboration Style:

• Asynchronous & Proactive: Communication is primarily asynchronous, requiring team members to be proactive in sharing updates, asking questions, and providing feedback.

• Documented Workflows: Processes and decisions are often documented to ensure clarity and accessibility for all team members, regardless of location or time zone.

• Constructive Feedback: An environment where constructive criticism is welcomed and used as a tool for growth and improving project outcomes.

• Cross-Functional Synergy: Designers are integral to project teams, working in tandem with CRO strategists and developers to achieve shared goals.

📝 Enhancement Note: Team culture and values are framed through an operations lens, highlighting the importance of data, efficiency, and measurable results in the agency's operational philosophy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Conversion: The primary challenge is to create visually appealing designs that also perform exceptionally well from a conversion standpoint, often requiring deep A/B testing insights.

• Working Remotely & Asynchronously: Effectively collaborating and maintaining strong communication with a globally distributed team requires discipline and excellent self-management.

• Diverse Client Needs: Adapting design strategies to a wide range of eCommerce businesses and their unique target audiences and conversion goals.

• Staying Ahead of Trends: The fast-paced nature of eCommerce and digital design requires continuous learning of new tools, techniques, and platform updates.

Learning & Development Opportunities:

• Advanced CRO Training: Opportunities to deepen understanding of conversion rate optimization methodologies, user research techniques, and A/B testing strategies.

• Figma Mastery & Design Systems: Further development of expertise in Figma, potentially leading to roles in establishing and managing design systems.

• AI Tool Integration: Learning to effectively leverage AI-powered design tools to enhance creativity and efficiency.

• Client Strategy Exposure: Gaining insights into the strategic business objectives of leading eCommerce brands and how design contributes to overall growth.

📝 Enhancement Note: Challenges and growth opportunities are aligned with the demands of a CRO agency and the evolving landscape of digital design and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a landing page that significantly improved conversion rates. What was your process, and what were the key elements that contributed to its success?" (Focus on quantifiable results and CRO principles.)

• "How do you balance creative aesthetics with the functional requirements of conversion-focused design?" (Demonstrate understanding of both user experience and business objectives.)

• "Walk me through your process for creating a wireframe and prototype for a new eCommerce product page using Figma." (Be ready to detail your Figma workflow and decision-making.)

• "How do you handle receiving critical feedback on your designs from a client or team member?" (Showcase your ability to accept and incorporate feedback constructively.) Company & Culture Questions:

• "What interests you about working for a CRO agency like Apex CRO, as opposed to a traditional design role?" (Highlight your understanding of CRO's impact on revenue.)

• "How do you ensure effective communication and collaboration in a fully remote, asynchronous work environment?" (Discuss your strategies for proactive communication and documentation.)

• "What are your thoughts on the importance of data in the design process?" (Emphasize your data-driven approach.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your process, the solution, and the quantifiable results.

• Quantify Everything: Use numbers and percentages to demonstrate the impact of your design work on client conversion goals.

• Showcase Figma Skills: Be prepared to demonstrate specific Figma features you used (components, auto-layout, prototyping) that were critical to the project.

• Explain Your "Why": Articulate the rationale behind your design choices, linking them directly to user needs and conversion objectives.

• Be Prepared for Questions: Anticipate questions about trade-offs, challenges, and alternative solutions you considered.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements of a CRO agency, emphasizing data, conversion impact, and remote collaboration.

📌 Application Steps

To apply for this operations-focused UX/UI Designer position:

• Submit your application, including your resume and a link to your portfolio, through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your success in designing for conversion, ideally for eCommerce clients. Quantify your results clearly.

• Resume Optimization: Tailor your resume to highlight your expertise in Figma, UX/UI design principles, conversion rate optimization, and experience in remote/async work environments. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your understanding of CRO, and how you handle feedback. Prepare to walk through your portfolio with a focus on measurable impact.

• Company Research: Familiarize yourself with Apex CRO's website, their client portfolio, and their approach to conversion rate optimization. Understand how your role contributes to their overall GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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