UX/UI Designer (m/w/d)

📍 Job Overview

Job Title: UI/UX Designer (m/w/d)

Company: Aufinity GmbH

Location: Köln, Nordrhein-Westfalen, Germany

Job Type: FULL_TIME

Category: Product Design & Operations

Date Posted: 2026-08-28

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (with potential for remote work within Germany)

🚀 Role Summary

• Translate complex B2B and FinTech processes into intuitive, user-centric interfaces for web and mobile platforms.

• Champion and evolve the company's central Design System to ensure consistency, scalability, and efficient product development.

• Leverage user research, data analysis, and A/B testing to validate design hypotheses and continuously optimize the user journey and conversion funnels.

• Act as a key liaison between product management, engineering, and marketing teams, ensuring seamless design handoffs and high-quality implementation through UX QA.

• Create visually compelling product marketing and sales materials aligned with the company's Corporate Identity (CI).

📝 Enhancement Note: While the role is listed as Hybrid, the location_type as TELECOMMUTE and remote_derived as true suggest significant flexibility for remote work within Germany, which is a strong draw for operations professionals seeking work-life balance. The explicit mention of B2B and FinTech processes indicates a need for designers who can handle complex business logic and translate it into user-friendly interfaces, a common challenge in operations-focused roles.

📈 Primary Responsibilities

• UI/UX Design & Prototyping: Develop intuitive wireframes, user flows, and responsive high-fidelity prototypes (Mobile, Tablet, Desktop) that simplify complex B2B business logic.

• Design System Governance: Strictly adhere to and actively contribute to the evolution of the central Design System, preventing design inconsistencies and maximizing platform scalability.

• Data-Driven Optimization: Validate design hypotheses through targeted user testing and analyze funnel drop-off rates to continuously improve the user journey and overall product engagement.

• Developer Handoff & QA Partnership: Provide precise design specifications to the development team, engage in close collaboration during sprints, and conduct visual-ergonomic reviews (UX QA) to ensure design integrity.

• Brand & Marketing Creative: Produce visual assets for product marketing and sales collateral, ensuring strict adherence to the company's Corporate Identity (CI).

📝 Enhancement Note: The responsibilities highlight a strong focus on process optimization and data-driven decision-making, which are core tenets of Revenue Operations and Sales Operations. The emphasis on "translating complex B2B business logic" and "optimizing the user journey" directly relates to improving sales processes and customer experience.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Computer Science, or a related field is typically expected for this level of role. A strong portfolio can often substitute for formal education.

Experience: 2-5 years of demonstrable experience in product and interface design for digital B2B products, with a focus on web and mobile applications.

Required Skills:

• Product & Interface Design: Proven experience in conceptualizing and designing digital (B2B) products for web and mobile, including proficiency in Figma and creating interactive prototypes.

• Design System Expertise: Hands-on experience with scalable component libraries and a deep understanding of Design System governance.

• User-Centric Analysis: Strong focus on user research, usability testing, and data analysis (e.g., funnel analytics) to inform design decisions.

• Pragmatic Collaboration: Ability to work collaboratively and effectively with Product Managers, Development Teams, and Marketing to ensure high-quality implementation.

• Language Proficiency: Excellent German and English communication skills, both written and verbal.

Preferred Skills:

• Experience in FinTech or complex B2B software environments.

• Familiarity with agile development methodologies (Scrum, Kanban).

• Knowledge of accessibility standards (WCAG).

• Experience with animation and micro-interactions in UI design.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to better communicate with engineers.

📝 Enhancement Note: The "Pragmatic Collaboration" and "User-Centric Analysis" requirements are highly relevant to operations roles, where cross-functional alignment and data-backed improvements are crucial for success. The emphasis on Figma aligns with common design tools used in operations and product teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase a minimum of 2-3 detailed case studies demonstrating the end-to-end design process for complex B2B or FinTech products. Each case study should highlight problem identification, user research, ideation, wireframing, prototyping, user testing, and final UI design.

• Design System Contribution: Include examples of how you have contributed to or managed a design system, showcasing component libraries, style guides, and governance principles.

• Process Optimization Examples: Present specific instances where your design decisions led to measurable improvements in user experience, conversion rates, or operational efficiency. Quantify results wherever possible.

• Tool Proficiency: Demonstrate proficiency with industry-standard design and prototyping tools, with a primary focus on Figma.

Process Documentation:

• User Flow Mapping: Illustrate your ability to map complex user journeys and identify pain points through clear, visual user flow diagrams.

• Design Specification Standards: Provide examples of how you document design specifications for developers, ensuring clarity and completeness for efficient implementation.

• Usability Testing & Analysis: Document your approach to conducting user tests and analyzing results to drive design iterations and product improvements.

📝 Enhancement Note: For operations-focused roles, a portfolio that demonstrates a systematic approach to problem-solving, data utilization, and process improvement is highly valued. This section guides candidates on how to present their work to showcase these operational strengths.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for mid-level UI/UX Designers in Cologne, Germany, with 2-5 years of experience, the estimated annual gross salary range is €50,000 - €65,000. This range considers the company's scale-up status and the FinTech industry.

Benefits:

• Workation Options: Flexibility to work from different locations.

• Team & Company Events: Opportunities for social interaction and team building.

• Lunch Subsidy: Financial support for daily meals.

• Internet Subsidy: Contribution towards home internet costs.

• Deutschlandticket Subsidy: Support for public transportation within Germany.

• Professional Development: Access to training, workshops, and learning formats.

• Individual Mentoring: Personalized guidance for career growth.

• Health & Well-being: (Implied by subsidies and focus on employee well-being).

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility offered.

📝 Enhancement Note: The provided benefits are comprehensive and align with modern tech company offerings. The salary estimate is based on general market data for Germany and the specified experience level. The explicit mention of "Deutschlandticket" indicates a strong presence and employee focus within Germany.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (specifically, digital payment management for the automotive industry). Aufinity is positioned as a fast-growing scale-up aiming to set a new standard in digital payment management.

Company Size: Aufinity is described as one of the fastest-growing FinTech scale-ups in Germany, indicating a dynamic, growth-oriented environment likely with 50-250 employees. This size offers a balance between established processes and the agility of a startup.

Founded: 2018. The company has a relatively short but impactful history, focusing on optimizing payment processes within the automotive sector.

Team Structure:

• Product & Design Focus: The role is embedded within a product-focused team, collaborating closely with Product Management and Development.

• Cross-Functional Collaboration: Expect close interaction with engineers, product managers, and marketing teams to ensure cohesive product development and go-to-market strategies.

• Agile Environment: Likely operates within an agile framework, emphasizing iterative development and continuous feedback loops.

Methodology:

• User-Centric Design: Strong emphasis on understanding user needs and validating designs through research and testing.

• Data-Driven Iteration: Designs are informed by data, including funnel analysis and user feedback, to drive continuous improvement.

• Design System Approach: Commitment to building and maintaining a scalable design system for consistency and efficiency.

Company Website: https://www.aufinity.com/

📝 Enhancement Note: The company's focus on FinTech and B2B solutions suggests a professional and results-oriented culture. As a scale-up, it likely offers opportunities for significant impact and growth, common attractions for operations professionals looking to influence strategic direction.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level UI/UX Designer, indicating a need for someone who can work semi-autonomously, contribute significantly to design strategy, and mentor junior team members. The emphasis on owning "themes" and shaping "responsibility areas" suggests potential for growth into a Senior Designer or Design Lead role.

Reporting Structure: The role likely reports to a Head of Product, Lead Designer, or a Product Manager, depending on the specific organizational structure of the scale-up.

Operations Impact: As a UI/UX Designer, the impact is crucial for driving user adoption, customer satisfaction, and ultimately, revenue. By creating intuitive interfaces for complex FinTech processes, this role directly contributes to reducing friction in payment management, improving conversion rates, and enhancing the overall customer experience, which are key operational metrics.

Growth Opportunities:

• Design Leadership: Potential to grow into a Senior UI/UX Designer or a Design Lead position, taking on more strategic responsibilities and potentially managing a team.

• Specialization: Opportunity to deepen expertise in areas like Design Systems, UX Research, or FinTech product design.

• Cross-Functional Skill Development: Exposure to Product Management, Marketing, and Engineering can foster broader business acumen.

• Impactful Projects: Contribute to the