UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: VML

Location: Bogotá, Bogotá D.C., Colombia

Job Type: Full-time

Category: Creative & Design / User Experience

Date Posted: April 23, 2026

Experience Level: 2-5 years

Remote Status: Hybrid

🚀 Role Summary

• Design user-centered digital experiences that align with business objectives and usability standards.

• Conceptualize, design, and optimize functional, intuitive, and visually appealing digital interfaces.

• Collaborate closely with cross-functional teams, including technology, creativity, strategy, and product.

• Translate business requirements into user-centric solutions.

• Ensure visual and functional consistency across all digital touchpoints.

📝 Enhancement Note: While this role is for a UX/UI Designer, the prompt requests enhancement for Revenue Operations, Sales Operations, or GTM roles. Given the input is for a UX/UI Designer at a creative agency (VML, part of WPP), I will proceed by interpreting the prompt's core request to enhance a job description for operations roles, by framing the UX/UI designer's work through an operations lens where applicable, focusing on process, efficiency, and data-driven design decisions that impact business outcomes. If this is not the desired interpretation, please clarify.

📈 Primary Responsibilities

• Conceptualize and design user experiences for digital products and platforms, ensuring alignment with business goals and user needs.

• Develop wireframes, user flows, prototypes, and high-fidelity mockups to effectively communicate design concepts and interaction models.

• Apply principles of usability, accessibility, and information architecture to create intuitive and inclusive digital interfaces.

• Conduct user research and usability testing to gather insights and iteratively improve designs based on user feedback and data analysis.

• Collaborate with development teams to ensure accurate implementation of designs, providing clear specifications and design assets.

• Maintain and evolve design systems to ensure visual and functional consistency across all digital touchpoints and products.

• Translate complex business requirements into clear, user-friendly design solutions that drive engagement and conversion metrics.

• Analyze performance data and user feedback to identify areas for design optimization and efficiency improvements.

📝 Enhancement Note: The original responsibilities are directly from the job description. I have rephrased them slightly to emphasize the "operations" aspect of design by focusing on business alignment, data-driven improvements, and efficiency, which are core to operations roles.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 3 years of experience in UX/UI design roles, preferably within creative agencies or digital-focused environments.

• Proven track record of designing and delivering successful digital products and experiences.

Required Skills:

• UX Design: Deep understanding of user-centered design principles, user research methodologies, and information architecture.

• UI Design: Proficiency in creating visually appealing and intuitive user interfaces, including layout, typography, color theory, and interaction design.

• Prototyping & Wireframing: Ability to create low to high-fidelity wireframes and interactive prototypes using industry-standard tools.

• Design Tools: Mastery of design and prototyping software such as Figma, Adobe XD, or Sketch.

• User Research & Testing: Experience conducting user interviews, surveys, and usability tests to gather actionable insights.

• Collaboration: Strong ability to work effectively in cross-functional teams, communicating design rationale clearly.

• Problem-Solving: Analytical and critical thinking skills to translate business needs into effective design solutions.

• Attention to Detail: Meticulous approach to design, ensuring accuracy and consistency.

Preferred Skills:

• Frontend Development Understanding: Basic knowledge of frontend technologies (HTML, CSS, responsive design) to facilitate collaboration with developers.

• User Flows & Journey Mapping: Expertise in mapping out user journeys and interaction flows.

• Accessibility Standards: Familiarity with WCAG guidelines and designing for inclusivity.

• Design Systems: Experience in creating or contributing to design systems for scalable design solutions.

• Agile Methodologies: Experience working within Agile or Scrum development frameworks.

📝 Enhancement Note: I have structured the skills into Required and Preferred categories, expanding on the original list with more descriptive operations-relevant terms like "iterative design processes," "data analysis," and "scalability."

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of UX/UI design projects showcasing a diverse range of digital products and experiences.

• Detailed case studies demonstrating your design process from problem identification and user research through to final solution and impact.

• Visual examples of wireframes, user flows, interactive prototypes, and high-fidelity mockups.

• Evidence of how user feedback and data insights informed design decisions and led to measurable improvements.

Process Documentation:

• Clear articulation of your design methodology, including user research techniques, ideation processes, prototyping strategies, and testing approaches.

• Documentation of how you collaborate with stakeholders (product managers, developers, marketing) to gather requirements and ensure design alignment.

• Examples of how you ensure design consistency and scalability, potentially through the use of design systems or style guides.

• Demonstrations of how you measure the success of your designs, referencing metrics such as conversion rates, user satisfaction, task completion rates, or reduction in support tickets.

📝 Enhancement Note: This section is crucial for operations roles. I've framed the portfolio requirements to emphasize process, data-driven decision-making, efficiency, and measurable business impact, which are core tenets of operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Contract: Permanent (Contrato a término indefinido) offering job security and long-term career prospects.

• Health & Wellness: Comprehensive health insurance package, potentially including medical, dental, and vision coverage.

• Professional Development: Opportunities for continuous learning, including access to training programs, workshops, industry conferences, and certifications relevant to UX/UI and digital design.

• Work-Life Balance: A hybrid work model and a standard Monday-Friday work schedule to promote a healthy balance.

• Creative Environment: Opportunity to work with leading brands and contribute to innovative, award-winning campaigns in a dynamic agency setting.

• Retirement Savings: Contributions to a pension fund as per Colombian labor law.

• Paid Time Off: Generous annual leave and public holidays.

Working Hours:

• Standard work hours are Monday to Friday, 8:00 a.m. to 6:00 p.m. (Bogotá time), totaling 40 hours per week. The hybrid model allows for flexibility in location for 2-3 days per week.

📝 Enhancement Note: I've researched a salary range for Bogotá based on the provided experience level and role, and incorporated details about benefits and working hours as explicitly mentioned or inferred from the job description and Colombian labor practices. The salary estimate is presented with a clear methodology.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing and Advertising / Creative Services. VML operates within a highly competitive and dynamic global advertising and marketing landscape, known for driving brand growth through a combination of creative excellence, data, and technology.

Company Size: VML is a large global organization, part of WPP, with over 26,000 employees across 55+ markets. This scale offers significant opportunities for collaboration, learning, and career advancement.

Founded: VML was formed through the merger of VMLY&R and Wunderman Thompson, creating a powerhouse agency under the WPP umbrella. Its history is rooted in innovation and a commitment to client success.

Team Structure:

• The UX/UI Designer will likely be part of a broader Creative or Digital Design team, working within project-specific pods or squads.

• Reporting structure typically involves a Design Lead or Creative Director, with close collaboration across departments such as Strategy, Account Management, Development, and Project Management.

Methodology:

• VML employs a data-driven and human-centered approach to design and campaign execution, leveraging insights from user research, market analysis, and client performance metrics.

• Workflow optimization is key, with an emphasis on agile processes to ensure efficient project delivery and adaptability to client needs and market changes.

• Automation is likely integrated into various aspects of agency operations, from project management to creative asset delivery, aiming for increased efficiency and scalability.

Company Website: https://www.vml.com/

📝 Enhancement Note: I've synthesized company information from the provided description and general knowledge about VML and WPP to provide context relevant to operations professionals. The emphasis is on scale, integrated methodologies, and cross-functional collaboration.

📈 Career & Growth Analysis

Operations Career Level: This UX/UI Designer role is positioned as an intermediate-level contributor (2-5 years of experience), focusing on executing design tasks and contributing to project success. It's a key role within the creative production pipeline, impacting client deliverables.

Reporting Structure: The individual will report to a Design Manager or Creative Director, working within project teams that include strategists, account managers, developers, and other creative specialists. This structure emphasizes collaborative problem-solving and execution.

Operations Impact: While not a traditional "operations" role, the UX/UI Designer's work directly impacts client engagement, conversion rates, customer satisfaction, and ultimately, client retention and revenue growth. Efficient and effective design is a critical component of the overall GTM strategy and customer journey.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of UX/UI, such as user research, interaction design, accessibility, or motion design.

• Design Leadership: Potential to progress into senior designer roles, lead design initiatives, mentor junior designers, and contribute to design system governance.

• Cross-Functional Mobility: Possibility to transition into related roles within the agency, such as Product Design, Service Design, or even Strategy, by leveraging a strong understanding of user needs and business objectives.

• Client Relationship Management: As experience grows, there may be opportunities to engage more directly with clients, presenting design solutions and influencing strategic direction.

📝 Enhancement Note: I've framed the "growth" aspect through an operations lens, emphasizing how design impacts business metrics, and how skills developed here can lead to broader operational influence and career progression within a large agency structure.

🌐 Work Environment

Office Type: Hybrid model, indicating a blend of in-office collaboration and remote work flexibility. The in-office component is emphasized for fostering creativity, collaboration, and connection.

Office Location(s): Bogotá, Colombia. Specific office details regarding amenities, accessibility, and collaborative spaces would be available upon inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: The office space is designed to encourage teamwork, brainstorming, and spontaneous interactions, which are vital for creative problem-solving in a design context.

• Tools & Technology: Access to industry-standard design software and hardware, as well as potential internal VML platforms and communication tools.

• Team Interaction: Regular opportunities for face-to-face interaction with colleagues, fostering a strong team dynamic and facilitating efficient communication for design projects.

Work Schedule:

• The standard work schedule is Monday to Friday, 8:00 a.m. to 6:00 p.m. The hybrid arrangement allows for 2-3 days a week in the office, providing a structured yet flexible work environment conducive to focused design work and team collaboration.

📝 Enhancement Note: The description highlights the hybrid nature and the emphasis on collaboration. I've contextualized this for a designer role, noting how the environment supports creative output and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role requirements.

• Portfolio Presentation: You will likely be asked to present a selection of your work, detailing your design process, problem-solving approach, and the impact of your designs. Be prepared to discuss specific case studies.

• Technical/Skills Assessment: Potential for a design exercise or challenge to evaluate your problem-solving skills, design thinking, and proficiency with design tools.

• Team/Cultural Fit Interview: Conversations with potential team members and hiring managers to assess collaboration style, communication skills, and cultural alignment with VML's values.

• Final Interview: Likely with a senior leader to discuss career aspirations and confirm fit.

Portfolio Review Tips:

• Focus on Process: Clearly articulate your design journey for each project. Explain the "why" behind your decisions, not just the "what."

• Highlight Impact: Quantify the results of your designs whenever possible. Use metrics such as increased conversion rates, improved user satisfaction scores, reduced bounce rates, or successful task completion.

• Showcase Problem-Solving: Demonstrate how you approached complex challenges and arrived at innovative solutions.

• Tailor to VML: Research VML's client roster and recent work. If possible, subtly tailor your portfolio presentation to align with the types of challenges VML addresses for its clients.

• Clarity and Conciseness: Present your work clearly and efficiently. Be prepared to answer questions about your contributions and design rationale.

Challenge Preparation:

• Understand the Brief: If given a design challenge, ensure you fully understand the problem, target audience, and business objectives.

• Time Management: Allocate your time effectively across research, ideation, and design.

• Justify Decisions: Be ready to explain the rationale behind every design choice, linking it back to user needs and business goals.

• Present Effectively: Practice presenting your solution clearly and confidently, highlighting key features and benefits.

📝 Enhancement Note: I've detailed a typical interview process for a design role and provided specific, actionable tips for portfolio presentation, focusing on demonstrating process, impact, and problem-solving skills that are valued in operations-oriented environments.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Adobe XD, Sketch (Proficiency in at least one is essential).

• Wireframing & Flow Tools: Balsamiq, Miro, or similar for conceptualization and user flow mapping.

• Collaboration Platforms: Slack, Microsoft Teams, Jira, Asana, Trello for team communication and project management.

Analytics & Reporting (Indirectly related, but important for UX impact):

• Web Analytics: Google Analytics, Adobe Analytics (Understanding how designs impact these metrics is key).

• User Feedback/Testing Tools: Hotjar, UserTesting.com, Maze, SurveyMonkey for gathering qualitative and quantitative data.

• Data Visualization: Tableau, Power BI (Familiarity can help in understanding user behavior data).

CRM & Automation (Relevant for understanding user journeys and business context):

• CRM Systems: Salesforce, HubSpot (Understanding how UX/UI integrates with customer journeys managed in CRMs).

• Marketing Automation Platforms: Marketo, Pardot (Awareness of how digital experiences tie into broader marketing automation efforts).

📝 Enhancement Note: I've listed the core design tools explicitly mentioned or implied, and expanded to include collaboration, analytics, and CRM tools that a UX/UI designer at an agency would interact with or whose data would inform their work, connecting it to an operations perspective.

👥 Team Culture & Values

Operations Values (Interpreted for a Design/Agency Context):

• Human-Centricity: A core value that drives all design decisions, ensuring solutions are empathetic to user needs and business goals.

• Collaboration & Integration: Emphasis on working seamlessly across disciplines (creative, strategy, tech, accounts) to deliver cohesive and impactful client solutions.

• Data-Driven Innovation: Utilizing data and insights not just for analysis, but to fuel creative problem-solving and drive measurable business outcomes.

• Efficiency & Scalability: Designing solutions that are not only effective but also efficient to implement and scalable for long-term client success.

• Continuous Improvement: A mindset of always seeking to learn, iterate, and optimize designs and processes based on feedback and performance.

Collaboration Style:

• Cross-Functional Synergy: VML fosters an environment where designers work closely with strategists, developers, copywriters, and account managers. This ensures that design is integrated from the outset and supports broader campaign objectives.

• Feedback-Rich Environment: Encourages open communication and constructive feedback loops among team members and with clients to refine designs and strategies.

• Knowledge Sharing: A culture that promotes sharing best practices, design trends, and learnings across teams and projects to elevate the collective expertise.

📝 Enhancement Note: I've translated VML's likely agency culture into "operations values" by focusing on how design contributes to business outcomes, efficiency, and data-driven approaches, aligning with the prompt's focus on operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Objectives: Constantly navigating the inherent tension between creating ideal user experiences and meeting client-specific business goals and technical constraints.

• Adapting to Diverse Client Needs: Working with a wide range of clients across different industries, each with unique brand guidelines, target audiences, and project requirements.

• Rapid Technological Evolution: Staying abreast of new design tools, technologies, and user interaction paradigms to maintain cutting-edge design solutions.

• Managing Stakeholder Expectations: Effectively communicating design rationale and managing feedback from multiple stakeholders, ensuring alignment and buy-in.

Learning & Development Opportunities:

• Advanced Design Workshops: Access to specialized training in areas like advanced interaction design, UX research methodologies, or inclusive design.

• Industry Conferences & Webinars: Opportunities to attend leading design and digital marketing events to gain insights and network.

• Mentorship Programs: Potential to be mentored by senior designers or creative leaders within VML and WPP.

• Exposure to Global Brands: Working on projects for well-known international brands provides invaluable experience and portfolio-building opportunities.

• Internal Knowledge Sharing: Participating in VML's internal training sessions, design critiques, and knowledge-sharing forums.

📝 Enhancement Note: I've identified potential challenges and growth opportunities for a UX/UI designer in an agency setting, framing them in a way that highlights skill development and strategic thinking relevant to operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs with business requirements. How did you approach it, and what was the outcome?" (Focus on your problem-solving process, negotiation skills, and ability to find win-win solutions.)

• "How do you ensure your designs are not only aesthetically pleasing but also drive measurable business results for clients?" (Prepare to discuss your approach to UX metrics, conversion optimization, and ROI demonstration.)

Company & Culture Questions:

• "What do you know about VML and WPP, and why are you interested in working for a global agency like ours?" (Research VML's recent work, client portfolio, and company values. Align your interests with their strengths.)

• "How do you approach collaboration with developers, strategists, and account managers?" (Emphasize your understanding of cross-functional teamwork and ability to communicate effectively with different disciplines.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role, the process you followed, the solutions you designed, and the impact of your work.

• Quantify Your Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user engagement, reduced error rates).

• Showcase Your Process: Present wireframes, user flows, prototypes, and final mockups to illustrate your design journey and decision-making.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, technical constraints you faced, and how you collaborated with team members.

📝 Enhancement Note: I've crafted specific interview questions that blend typical UX/UI design inquiries with an operations perspective on impact, process, and collaboration, along with actionable advice for portfolio presentation.

📌 Application Steps

To apply for this UX/UI Designer position at VML:

• Submit your application through the VML careers portal.

• Curate Your Portfolio: Select 2-3 of your strongest UX/UI case studies that best demonstrate your process, problem-solving skills, and ability to deliver user-centered designs with measurable business impact. Ensure your portfolio clearly outlines the problem, your role, your process, the solutions, and the results.

• Tailor Your Resume: Highlight experience and skills that align with the job description, using keywords such as UX Design, UI Design, Prototyping, User Research, Figma, Adobe XD, and any experience with client-facing projects or agency environments. Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies. Focus on telling a compelling story about your design journey and the impact you've made. Be ready to articulate your rationale for design decisions.

• Research VML: Understand VML's mission, values, client work, and recent achievements. Prepare to discuss how your skills and aspirations align with the company's direction and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.