UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Freebird

Location: Colombia

Job Type: FULL_TIME

Category: Design & User Experience

Date Posted: 2026-08-05T04:43:46.55

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Own the design and execution of conversion-critical digital surfaces, including PDPs, checkout flows, and landing pages, to directly impact revenue growth.

• Develop, maintain, and scale a robust design system and component library within Figma, ensuring consistency and efficiency across all digital touchpoints.

• Drive a data-informed experimentation process, designing A/B test variants with clear hypotheses and analyzing results to optimize user journeys.

• Collaborate closely with CRO Managers and engineering teams to translate user insights and business objectives into production-ready, high-performance designs.

• Contribute to the establishment of scalable design practices and set a high standard for design quality within a fast-paced, remote-first DTC environment.

📝 Enhancement Note: This role is heavily focused on conversion rate optimization (CRO) and performance metrics, requiring a designer who thinks analytically and prioritizes measurable business impact alongside user experience. The emphasis on a "design hypothesis backlog" and "metrics attached to every major decision" highlights a data-driven approach central to the role's success.

📈 Primary Responsibilities

• Design and iterate on user interfaces for key conversion points, including Product Detail Pages (PDPs), checkout funnels, landing pages, and post-purchase experiences, with a focus on driving customer acquisition and retention.

• Develop comprehensive A/B test variants for these critical surfaces, clearly articulating the hypothesis and defining the success metrics for each experiment.

• Analyze experiment outcomes, identifying winning patterns for wider implementation and dissecting losing variants to extract actionable insights for future design iterations.

• Proactively identify friction points within the customer journey by leveraging tools such as heatmaps, session replays, and web analytics, translating these findings into actionable test briefs.

• Own the Freebird design system, meticulously managing the component library, design tokens, and pattern documentation within Figma to ensure scalability and prevent design drift.

• Act as the primary gatekeeper for design consistency across web and app platforms, reviewing team output and evolving the design system to accommodate new product lines and features.

• Create detailed design specifications and acceptance criteria to facilitate seamless implementation by the development team, minimizing back-and-forth communication.

• Deliver production-ready designs within agile sprint cadences, ensuring pixel-perfect execution and comprehensive coverage of edge cases.

• Contribute to sprint planning and grooming sessions by providing accurate work estimates, identifying potential risks early, and consistently meeting delivery commitments.

• Assist in establishing and refining scalable design practices, including critique sessions, file organization standards, and handoff protocols, as the design team expands.

📝 Enhancement Note: The responsibilities emphasize a hands-on approach to design execution, system management, and experimentation, requiring a candidate who can operate independently and drive initiatives from ideation to production with a strong focus on measurable outcomes. The expectation to "ship production-ready UI at sprint velocity" indicates a need for efficiency and agility.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 4-7 years of dedicated UX/UI design experience, with a significant portion focused on Direct-to-Consumer (DTC) or e-commerce environments. This experience is a mandatory requirement for the role, with specific emphasis on PDPs, checkout flows, and subscription-based user experiences.

Required Skills:

• Proven experience in building, maintaining, and scaling comprehensive design systems using Figma, including mastery of components, variants, design tokens, and documentation.

• A strong portfolio showcasing a track record of delivering measurable business impact through design, evidenced by improvements in metrics such as Click-Through Rate (CTR), Conversion Rate (CVR), Average Order Value (AOV), or other relevant performance indicators.

• Demonstrated experience managing the full experimentation lifecycle, from formulating hypotheses and designing test variants to analyzing results and implementing iterative improvements.

• Advanced proficiency in Figma, including complex component creation, auto-layout, prototyping, and efficient file management.

• Ability to work autonomously, proactively communicate challenges and blockers, and drive projects forward with minimal direct supervision.

• Skill in presenting and defending design decisions, grounding arguments in customer insights, user research, and performance data.

• Deep understanding of user experience (UX) principles and user interface (UI) design best practices. Preferred Skills:

• Prior experience collaborating closely with Conversion Rate Optimization (CRO) specialists or dedicated experimentation teams.

• Familiarity with e-commerce platforms such as Shopify or experience in headless commerce architectures.

• Background in direct-response marketing or performance creative development.

• Experience in establishing a design system from its inception within a DTC brand context.

📝 Enhancement Note: The requirement for a portfolio demonstrating "measurable business impact" is critical, indicating that theoretical design skills are insufficient; candidates must prove their ability to directly influence key business metrics through their design work. The emphasis on "execution-first" and "not just someone who creates beautiful interfaces" further clarifies the performance-oriented nature of this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio that clearly demonstrates a minimum of 4-7 years of UX/UI design experience, with a substantial focus on DTC or e-commerce platforms.

• Specific case studies detailing your involvement in designing and optimizing PDPs, checkout flows, and subscription experiences, highlighting the strategic rationale behind your design choices.

• Evidence of building and maintaining design systems, showcasing your mastery of Figma components, variants, design tokens, and comprehensive documentation.

• Concrete examples of A/B tests you have designed, including the initial hypothesis, the variant designs, and the resulting impact on key performance metrics (e.g., CVR, CTR, AOV).

• Demonstrations of how you have used customer insights, heatmaps, session replays, and analytics data to inform design decisions and drive improvements.

• Documentation of your process for creating production-ready designs and conducting clean handoffs to development teams, including detailed specifications. Process Documentation:

• Detailed case studies outlining your approach to identifying friction points in the customer journey and translating them into actionable design solutions.

• Examples of your workflow for designing A/B test variants, including hypothesis formulation, design execution, and measurement strategy.

• Documentation of your contributions to or creation of design systems, including version control, governance, and evolution strategies.

• Examples of your process for ensuring pixel-perfect execution and consistency across various digital touchpoints.

• Records of your involvement in agile sprint processes, including work estimation, risk identification, and delivery tracking.

📝 Enhancement Note: The portfolio is expected to be a critical component of the application, serving as tangible proof of the candidate's ability to drive measurable business results through design. Candidates should prepare to walk through their portfolio, explaining the strategic thinking, process, and quantifiable outcomes for each project, particularly those related to conversion optimization and design systems.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a UX/UI Designer with 4-7 years of experience in a remote, fully-funded DTC company operating in the US market, a competitive salary range is estimated to be between $80,000 - $120,000 USD annually. This estimate considers the high-impact nature of the role, the requirement for specialized DTC/e-commerce experience, and the remote work arrangement in a region with potential cost-of-living advantages for the employer.

Benefits:

• Remote-first work environment: The flexibility to work from anywhere within Colombia, promoting work-life balance and autonomy.

• Flexible work hours: While requiring meaningful overlap with US working hours, there is an inherent flexibility in scheduling personal time around core collaboration periods.

• Unlimited Paid Time Off (PTO): Encourages employees to recharge as needed without the constraint of a fixed number of days, fostering a culture of trust and well-being.

• Opportunity to make a significant impact: Directly contribute to the growth and success of a 9-figure DTC brand on the verge of global expansion.

• Supportive and collaborative team culture: Join a team that values open communication, mutual support, and continuous improvement.

Working Hours: The role requires meaningful overlap with US working hours to facilitate collaboration with US-based teams and stakeholders. While a standard 40-hour work week is implied, the remote-first and flexible nature of the company suggests a focus on output and results rather than strict adherence to a clock.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in the US DTC market, adjusted for a remote position that may leverage talent from regions with a lower cost of living. The specific salary will depend on the candidate's experience, demonstrated impact, and negotiation. The benefits highlight a strong emphasis on work-life balance and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, specializing in grooming products. Freebird is a 9-figure brand serving over 2 million customers.

Company Size: The company is described as a 9-figure brand, implying significant revenue and operational scale, likely placing it in the mid-to-large size category for DTC companies. The mention of scaling the design function suggests a growing team.

Founded: Freebird was founded with the mission to redefine grooming for the modern consumer, building a strong paid acquisition engine. The company's growth trajectory indicates a focus on innovation and market expansion.

Team Structure:

• The UX/UI Designer will report to the Senior Director of Design, indicating a clear hierarchy within the design function.

• Close partnership with the Conversion Rate Optimization (CRO) Manager is expected, highlighting a cross-functional collaboration model focused on performance.

• Collaboration with engineering teams will be integral for design implementation and sprint cadence. Methodology:

• Data-driven experimentation is a core methodology, with a strong emphasis on A/B testing, hypothesis-driven design, and measurable results.

• Design system approach is fundamental for scalability, consistency, and efficiency across all digital touchpoints.

• Agile sprint cadence is utilized for design and development, requiring efficient workflow and timely delivery.

Company Website: https://www.myfreebird.com/

📝 Enhancement Note: Freebird positions itself as a fast-paced, results-driven DTC brand focused on data and execution. The culture appears to value ownership, innovation, and a continuous improvement mindset, which is crucial for candidates looking to make a tangible impact in a growing e-commerce environment.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level individual contributor position within the Design function. It demands significant autonomy and ownership over critical design areas, particularly conversion optimization and the design system. The expectation is for the designer to not only execute but also to influence and establish best practices.

Reporting Structure: The UX/UI Designer reports directly to the Senior Director of Design. This structure suggests opportunities for mentorship from a senior leader and exposure to broader design strategy. Close collaboration with the CRO Manager is also a key aspect of the role's reporting and functional alignment.

Operations Impact: The impact of this role is directly tied to revenue generation. By optimizing conversion-critical pages and implementing effective A/B tests, the designer will directly influence key business metrics such as Customer Acquisition Cost (CAC), conversion rates, and Average Order Value (AOV). The success of the design system also enables faster iteration and scalability for the entire business.

Growth Opportunities:

• Design System Leadership: Opportunity to become the internal authority on the Freebird design system, potentially leading its evolution and expansion.

• CRO Expertise: Deepen expertise in conversion rate optimization through close collaboration with the CRO Manager, developing advanced skills in experimentation and data analysis.

• Scalable Design Practices: Play a key role in establishing and refining design processes and standards as the company and design team grow, potentially leading to mentorship or team lead opportunities in the future.

• Product Strategy Influence: Contribute design insights and data-driven recommendations that shape product development and business strategy for a rapidly growing DTC brand.

📝 Enhancement Note: The role offers significant growth potential for a designer who excels in performance-driven environments. The opportunity to own critical systems and directly influence revenue makes it a high-impact position with clear pathways for developing specialized expertise in e-commerce UX and CRO.

🌐 Work Environment

Office Type: This is a 100% remote position.

Office Location(s): While the role is remote, candidates are required to be located in Colombia to comply with local employment regulations and potentially leverage regional talent pools. The company requires meaningful overlap with US working hours, suggesting a need for candidates to align their schedules with core US business hours for effective collaboration.

Workspace Context:

• Remote Autonomy: The work environment is built on trust and autonomy, allowing designers to manage their workspace and schedule effectively, provided core collaboration hours are met.

• Digital Collaboration Tools: Expect to utilize a suite of digital tools for communication, project management, design collaboration (Figma), and performance tracking (analytics, session replays).

• Cross-functional Interaction: Regular interaction with design, CRO, engineering, and potentially marketing teams will be a key part of the daily workflow, fostering a dynamic and collaborative remote atmosphere.

Work Schedule: The role implies a standard full-time commitment (approximately 40 hours per week) with the flexibility to manage personal time around core collaboration periods. The emphasis is on delivering results and meeting sprint cadences, rather than rigid time tracking.

📝 Enhancement Note: The remote-first nature of Freebird, combined with the requirement for US working hour overlap, suggests a need for strong self-management, proactive communication, and a comfortable home office setup. Candidates should be adept at working asynchronously and collaboratively across time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the core requirements, particularly DTC experience, design system expertise, and measurable impact.

• Portfolio Deep Dive: A dedicated session where you will present your portfolio, walking through specific case studies that demonstrate your experience with conversion optimization, A/B testing, and design system development. Be prepared to discuss the strategy, your role, the process, and the quantifiable results.

• Skills Assessment/Challenge: Potentially a design exercise or a discussion around a hypothetical problem related to Freebird's user journey or design system challenges. This will assess your problem-solving skills, design thinking, and ability to apply data to design decisions.

• Team/Culture Fit Interviews: Meetings with the Senior Director of Design, CRO Manager, and potentially other team members to evaluate your collaboration style, communication skills, and cultural alignment with Freebird's fast-paced, execution-driven environment.

• Final Interview: May involve senior leadership to discuss overall fit and long-term potential.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly articulate the problem, your solution, and the measurable business impact (e.g., "Increased CVR by 15%," "Reduced checkout abandonment by 10%"). Use specific numbers and metrics.

• Highlight Design System Work: Showcase your contributions to or creation of design systems. Detail the components, tokens, and documentation you developed, and explain how it improved efficiency or consistency.

• Detail Your Experimentation Process: Explain your approach to hypothesis generation, variant design, and analysis of A/B test results. Demonstrate how you use data to inform your design decisions.

• Showcase Figma Proficiency: Ensure your portfolio examples reflect advanced Figma skills, including complex components, auto-layout, and interactive prototyping.

• Tailor to Freebird: Research Freebird's current website and user experience. Be prepared to discuss potential areas for improvement or how your skills align with their specific business goals and product lines.

Challenge Preparation:

• Understand DTC Funnels: Familiarize yourself with the typical customer journey in DTC e-commerce, from awareness to post-purchase.

• CRO Fundamentals: Brush up on core CRO principles, common A/B testing strategies, and key performance indicators (KPIs) relevant to e-commerce.

• Design System Thinking: Be ready to discuss how you would approach building or scaling a design system in a fast-paced environment, considering maintainability and adoption.

• Data-Driven Storytelling: Practice articulating how you use data to support design decisions and measure success.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical application and measurable impact. Candidates should prepare to demonstrate their ability to translate design skills into tangible business outcomes, particularly within the context of e-commerce CRO and design system implementation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and design system management. Advanced proficiency is expected.

• Design System Management Tools: While Figma is primary, understanding principles of design token management and component libraries is key.

• Prototyping Tools: Figma's built-in prototyping capabilities are likely sufficient, but familiarity with other tools may be beneficial.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to track user behavior, conversion rates, and funnel performance.

• Heatmap & Session Replay Tools: Proficiency with tools such as Hotjar, Crazy Egg, FullStory, or similar to visually analyze user interactions and identify friction points.

• A/B Testing Platforms: Familiarity with tools like Google Optimize, Optimizely, VWO, or internal experimentation platforms used for running and analyzing A/B tests.

CRM & Automation:

• E-commerce Platforms: Experience with platforms like Shopify, or familiarity with headless commerce architectures, is a plus.

• Project Management Tools: Tools such as Jira, Asana, or Trello for sprint planning, task management, and workflow tracking.

• Communication Tools: Slack, Microsoft Teams, or similar for daily team communication and collaboration.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The role also heavily relies on data analysis tools for understanding user behavior and measuring the impact of design decisions, underscoring the analytical nature of this UX/UI position.

👥 Team Culture & Values

Operations Values:

• Execution-First: A strong emphasis on getting things done and delivering tangible results, rather than getting bogged down in process or debate.

• Data-Driven: Decisions are grounded in data, customer insights, and performance metrics, ensuring that design efforts are aligned with business objectives.

• Growth Mindset: A continuous drive for improvement, innovation, and learning, embracing change and seeking new ways to optimize experiences and business outcomes.

• Ownership & Autonomy: Employees are trusted and empowered to take ownership of their work, manage their time effectively, and drive initiatives forward independently.

• Kindness & Collaboration: A supportive and people-focused team environment that encourages open communication, mutual respect, and effective teamwork.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration across design, CRO, engineering, and marketing teams is paramount, with a focus on shared goals and transparent communication.

• Data-Informed Critiques: Design critiques are expected to be constructive, data-informed, and focused on improving the user experience and business impact.

• Agile Workflow: Team members work within agile sprint cadences, requiring efficient communication, proactive problem-solving, and adaptability.

• Knowledge Sharing: An environment that encourages sharing best practices, insights, and learnings to elevate the entire team's capabilities.

📝 Enhancement Note: Freebird's culture appears to be deeply rooted in performance, efficiency, and a results-oriented mindset, balanced with a supportive and collaborative team dynamic. Candidates who thrive in fast-paced, autonomous environments where their contributions are directly measured will likely be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Maintaining high design quality and system integrity while adhering to rapid sprint cadences and aggressive experimentation schedules.

• Data Interpretation: Effectively translating complex user behavior data and A/B test results into actionable design insights and compelling hypotheses.

• Design System Evolution: Continuously evolving and maintaining a comprehensive design system to support a growing product line and diverse digital touchpoints without introducing inconsistencies.

• Remote Collaboration: Ensuring effective communication, collaboration, and alignment across a distributed team, particularly with stakeholders in different time zones.

Learning & Development Opportunities:

• Advanced CRO Specialization: Deepen expertise in conversion rate optimization through hands-on experience with a high-performing DTC brand and dedicated CRO partnerships.

• Design System Leadership: Opportunity to lead the strategic direction and technical implementation of a critical design system, building expertise in scalable design architecture.

• Product Strategy Input: Contribute to high-level product and business strategy discussions, leveraging design insights to influence company direction.

• Mentorship: Potential for mentorship from senior design leadership and opportunities to mentor junior designers as the team grows.

• Industry Trends: Stay at the forefront of DTC e-commerce design trends, experimentation methodologies, and the evolution of design systems.

📝 Enhancement Note: This role presents significant challenges related to performance optimization and system scaling, but these are directly tied to substantial growth opportunities for designers looking to specialize in high-impact e-commerce UX and design system leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying and prioritizing design experiments on a DTC e-commerce site, focusing on a critical page like a PDP or checkout flow." (Focus on hypothesis generation, data sources, and prioritization criteria.)

• "How would you approach building or scaling a design system for a rapidly growing DTC brand? What are the key considerations for component governance and adoption?" (Discuss Figma proficiency, component libraries, design tokens, and documentation strategies.)

• "Walk me through a time your design decisions directly led to a measurable improvement in a key business metric (e.g., CVR, AOV, CTR). What was your process, and how did you measure success?" (Prepare a specific case study from your portfolio that quantifies impact.) Company & Culture Questions:

• "What excites you about Freebird's mission and its position in the DTC grooming market?" (Research the company's brand, values, and market impact.)

• "How do you approach collaboration with CRO managers and engineering teams in a remote setting?" (Highlight communication strategies, proactive problem-solving, and agile workflow experience.)

• "How do you ensure your design work remains aligned with business objectives and performance targets?" (Emphasize data-driven decision-making, KPI tracking, and understanding of business impact.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role and responsibilities, the design process, the specific solutions you implemented, and the measurable results achieved.

• Quantify Impact: Ensure all metrics are clearly stated and supported by data. Be ready to discuss the specific KPIs you tracked and how you attributed success to your design interventions.

• Showcase Design System Expertise: Dedicate a portion of your presentation to your experience with design systems, detailing your contributions, tools used (Figma), and the benefits realized.

• Demonstrate A/B Testing Experience: Explain your involvement in the experimentation process, from hypothesis formulation to analyzing results.

• Be Ready for Questions: Anticipate questions about your design choices, trade-offs made, and how you handle constructive criticism or data that contradicts your initial hypotheses.

📝 Enhancement Note: Candidates should prepare to demonstrate a deep understanding of conversion optimization principles, a mastery of Figma for both design and system building, and a proven ability to translate design efforts into tangible business results. The interview process is designed to assess practical skills and strategic thinking relevant to a performance-driven e-commerce environment.

📌 Application Steps

To apply for this UX/UI Designer position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Tailor your resume to highlight your 4-7 years of UX/UI experience, specifically emphasizing DTC, e-commerce, conversion optimization, A/B testing, and design system development. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your experience with conversion-critical pages (PDPs, checkout), your design system work (showcasing Figma proficiency), and quantifiable business impact (e.g., CVR improvements). Ensure each case study clearly outlines the problem, your solution, and the measured results.

• Prepare Your Presentation: Practice walking through your selected portfolio case studies. Be ready to articulate your strategic thinking, design process, and the specific metrics that demonstrate success. Rehearse your explanation of your design system contributions and A/B testing methodologies.

• Research Freebird: Thoroughly explore Freebird's website, understand their brand, product offerings, and current user experience. Identify potential areas where your skills could drive significant impact and be prepared to discuss these insights.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.