UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Freebird

Location: India

Job Type: FULL_TIME

Category: UX/UI Design & Conversion Rate Optimization (CRO)

Date Posted: 2026-08-05

Experience Level: Mid-Senior Level (5-10 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on designing and optimizing user experiences for a high-growth Direct-to-Consumer (DTC) brand, with a strong emphasis on conversion rate optimization (CRO) and measurable business impact.

• You will be responsible for the entire visual execution layer, including critical customer journey touchpoints like Product Detail Pages (PDPs), checkout flows, and post-purchase experiences.

• A core responsibility is the ownership, development, and maintenance of a scalable design system and component library within Figma.

• This position requires a hands-on approach to designing A/B test variants, analyzing performance metrics, and iterating based on data to drive improvements in key business metrics.

• The role involves close collaboration with CRO Managers and engineering teams to ensure seamless implementation and continuous improvement of digital surfaces.

📝 Enhancement Note: While the title is UX/UI Designer, the description heavily emphasizes CRO, A/B testing, and measurable business impact, suggesting this is not a purely aesthetic design role but one deeply integrated into performance marketing and sales funnel optimization. The "5-10 years" implied experience level aligns with the ownership and system-building responsibilities.

📈 Primary Responsibilities

• Own the UX/UI design for conversion-critical customer touchpoints, including Product Detail Pages (PDPs), checkout flows, landing pages, Call-to-Actions (CTAs), and post-purchase experiences.

• Design and develop A/B test variants for key conversion funnels, ensuring each variant is tied to a clear hypothesis and defined success metric.

• Analyze the results of A/B tests, identify winning patterns for implementation, and dissect losing variants to extract actionable insights for future hypotheses.

• Collaborate closely with the CRO Manager to build and maintain a robust backlog of design-led experiments and conversion hypotheses.

• Identify friction points within the customer journey by leveraging user behavior tools (e.g., heatmaps, session replays) and analytics platforms, translating these insights into detailed test briefs.

• Lead the development, maintenance, and governance of the Freebird design system, including the component library, design tokens, and pattern documentation within Figma.

• Act as the primary gatekeeper for design consistency, reviewing team output, flagging deviations, and evolving the design system in alignment with Freebird's expanding product lines.

• Create precise design specifications and acceptance criteria to facilitate smooth and efficient implementation by the development team, minimizing back-and-forth communication.

• Ship production-ready UI designs within established sprint cadences, ensuring pixel-perfect execution across web and app platforms.

• Deliver clean and comprehensive handoffs to engineering, including detailed specifications, interaction notes, and coverage for edge cases.

• Contribute actively to sprint planning and grooming sessions by providing accurate work estimations, proactively flagging risks, and consistently meeting commitments.

• Help establish and scale best practices for the design function, including critique culture, file organization, and handoff standards, as the team grows.

• Set a high-quality execution bar for the team by demonstrating strong design principles and meticulous attention to detail.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance metrics and iterative design, indicating this role is integral to the company's growth strategy and requires a data-driven approach. The emphasis on owning the design system suggests significant autonomy and strategic importance.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, HCI, Computer Science, or a related field is often preferred for roles of this nature. Equivalent practical experience will also be strongly considered.

Experience: 4-7 years of dedicated UX/UI design experience, with a significant portion focused on Direct-to-Consumer (DTC) or e-commerce environments. This includes specific experience with PDPs, checkout flows, and subscription-based experiences.

Required Skills:

• Proven experience building, maintaining, and scaling design systems within Figma, encompassing components, variants, design tokens, and comprehensive documentation.

• A strong portfolio showcasing measurable business impact, such as demonstrated improvements in conversion rates (CVR), Click-Through Rates (CTR), Average Order Value (AOV), or other relevant performance metrics.

• Hands-on experience with the full experimentation lifecycle, from initial hypothesis generation and variant design to rigorous analysis of results and subsequent iteration.

• Advanced proficiency in Figma for design, prototyping, and system management.

• Ability to work autonomously, proactively communicate potential blockers, and maintain project momentum without constant oversight.

• Competency in presenting and defending design decisions, leveraging customer insights and performance data as evidence.

• Deep understanding of user-centered design principles and conversion optimization strategies.

• Experience identifying user friction points through analytics, session replays, and heatmaps. Preferred Skills:

• Prior experience working collaboratively with dedicated CRO or experimentation teams.

• Familiarity with e-commerce platforms such as Shopify or headless commerce architectures.

• Background in direct-response marketing or performance creative development.

• Experience in building a design system from the ground up for a DTC brand.

• Understanding of web performance optimization techniques.

📝 Enhancement Note: The explicit requirement for demonstrable business impact in the portfolio and the emphasis on DTC/e-commerce experience are critical filters for applicants. The "4-7 years" requirement, combined with the system ownership, positions this as a mid-to-senior level role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Measurable Impact: The portfolio must prominently feature case studies that quantify the business impact of your design work, including specific metrics like conversion rate improvements, AOV growth, CTR increases, or reduction in funnel drop-off.

• Experimentation Focus: Include examples of A/B tests you've designed, detailing the hypothesis, the variant you created, and the resulting impact (even if the test didn't yield positive results, the analysis is key).

• Design System Mastery: Showcase your experience in building or significantly contributing to a design system. This should include examples of components, variants, design tokens, and documentation structure within Figma.

• E-commerce/DTC Expertise: Provide examples of work on PDPs, checkout flows, landing pages, or other critical e-commerce conversion touchpoints.

• Process Documentation: Demonstrate your ability to create clear specifications, design tokens, and pattern documentation that facilitate efficient handoffs to development.

Process Documentation:

• Workflow Design & Optimization: Showcase examples of how you've mapped out user flows, identified bottlenecks, and designed streamlined experiences for critical customer journeys.

• System Implementation Standards: Illustrate your approach to creating and maintaining design tokens, component libraries, and style guides to ensure consistency and scalability.

• Measurement & Performance Analysis: Detail how you incorporate performance metrics into your design process, from hypothesis setting to analyzing A/B test outcomes and iterating on designs.

📝 Enhancement Note: The portfolio is paramount for this role, acting as the primary evidence of the candidate's ability to drive measurable results. Emphasis should be placed on quantitative outcomes and system-level thinking, not just visual aesthetics.

💵 Compensation & Benefits

Salary Range:

Given the role's focus on UX/UI design with a strong CRO component, advanced Figma proficiency, design system ownership, and the requirement for 4-7 years of specific e-commerce/DTC experience, a competitive salary range for a fully remote position in India is estimated.

• Estimated Range: ₹1,500,000 - ₹3,000,000 per annum (INR).

• Explanation: This range accounts for the specialized skillset, the critical nature of conversion-driving design, the responsibility for a design system, and the senior level of the role. The upper end reflects candidates with exceptional experience in scaling design systems and demonstrably high ROI from design experiments. Cost of living and market demand for experienced UX/UI and CRO professionals in India have been considered.

Benefits:

• Remote-First & Flexible Work: Autonomy and trust to work from anywhere, with the flexibility to manage your schedule around core collaboration hours.

• Unlimited PTO: Recharge when needed without the constraint of counting vacation days, promoting work-life balance and well-being.

• Impactful Role: Opportunity to make a significant mark on a 9-figure DTC brand and directly influence revenue growth.

• Kind, People-Focused Team: Collaborative environment with open communication, mutual support, and a focus on psychological safety.

• Continuous Improvement Culture: Embrace growth, change, and innovation without fear, contributing to a dynamic and forward-thinking organization.

• Competitive Compensation: Attractive salary package reflecting the value and impact of the role.

Working Hours:

• While the role is fully remote, meaningful overlap with US working hours is required to facilitate collaboration with the CRO Manager and other stakeholders. This typically means being available during core business hours in the US Eastern Time (ET) or Pacific Time (PT) zones for a portion of the day. The standard expectation is 40 hours per week, with flexibility in scheduling around these core collaboration requirements.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for experienced UX/UI designers with CRO specialization in major tech hubs, adjusted for the Indian market and a fully remote setup. The "meaningful overlap" with US hours is a key consideration for remote roles bridging different time zones.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) E-commerce, specializing in grooming products. Freebird is a 9-figure brand serving over 2 million customers.

Company Size: Implied to be growing rapidly, with a 9-figure revenue, suggesting a significant operational scale and likely a mid-to-large-sized team, potentially 50-200+ employees, given the need for specialized roles like this.

Founded: Freebird aims to redefine grooming for the modern consumer, indicating a focus on innovation and a contemporary approach to product and brand experience. The company's growth trajectory suggests a strong market fit and effective Go-To-Market (GTM) strategy.

Team Structure:

• Design Team: You will report to the Senior Director of Design, indicating a structured design leadership. The team likely includes other designers, potentially specializing in various areas.

• CRO Integration: Close partnership with a dedicated CRO Manager is a key aspect of the structure, highlighting a data-driven and experimentation-focused approach.

• Cross-functional Collaboration: Strong collaboration is expected with engineering teams for implementation, and potentially with marketing, product, and analytics teams to gather insights and align on strategies.

Methodology:

• Data-Driven Design: Decisions are heavily influenced by A/B testing results, analytics, heatmaps, and session replays.

• Systematic Approach: Emphasis on building and maintaining a scalable design system as the foundation for all digital experiences.

• Agile Development: Work is delivered within sprint cadences, requiring accurate estimations, proactive risk management, and consistent delivery.

• Hypothesis-Led Experimentation: A continuous backlog of design hypotheses drives the A/B testing roadmap.

Company Website: myfreebird.com

📝 Enhancement Note: The company's positioning as a "9-figure DTC brand" and its focus on "designing experiences that convert, retain, and compound" strongly suggest a culture that values data, performance, and strategic design execution over purely aesthetic considerations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-to-Senior level within the design function. It requires significant autonomy, ownership of critical systems (design system), and a track record of delivering measurable business impact. The candidate is expected to be a key individual contributor who can influence design direction and establish best practices.

Reporting Structure: You will report directly to the Senior Director of Design. This indicates a clear line of management and an opportunity for mentorship and guidance from experienced design leadership. The close partnership with the CRO Manager also defines a key collaborative relationship.

Operations Impact: The "Operations" aspect here lies in the design's direct contribution to the company's revenue funnel. By optimizing conversion rates, improving AOV, and enhancing customer retention through design, this role directly impacts Freebird's financial performance and growth trajectory. The emphasis on metrics and ROI ties design work directly to business outcomes.

Growth Opportunities:

• Design System Leadership: Opportunity to become the internal authority on the Freebird design system, driving its evolution and adoption across the organization.

• CRO Specialization: Deepen expertise in conversion rate optimization, A/B testing methodologies, and data analysis for design, becoming a specialist in performance-driven design.

• Scaling Design Practices: Contribute to establishing and refining scalable design processes, critique culture, and handoff standards as the design team potentially grows.

• Cross-functional Influence: Gain experience influencing product and marketing strategies through data-backed design insights.

• Leadership Potential: Demonstrating strong ownership, strategic thinking, and mentorship capabilities could lead to future opportunities in design leadership roles.

📝 Enhancement Note: The emphasis on "scaling the design function" and becoming an "internal authority" suggests that while this is an individual contributor role, there's potential for growth into more senior or specialized positions within the design team as the company expands.

🌐 Work Environment

Office Type: This is a 100% remote position. There is no physical office requirement.

Office Location(s): While the role is remote, "meaningful overlap with US working hours" is required. This implies that while the candidate can be based anywhere, they must be available and working during specific core hours that align with US-based teams, particularly the CRO Manager. The company is headquartered in the US, suggesting the primary collaboration will be with US-based teams.

Workspace Context:

• Autonomy & Trust: The remote-first, flexible work environment emphasizes trust and autonomy, allowing individuals to manage their workspace and schedule effectively.

• Digital Collaboration Tools: Expect extensive use of digital tools for communication, design collaboration (Figma), project management, and analytics.

• Performance-Oriented Culture: The environment is described as "fast-moving, high-ownership, results-driven," meaning the focus is on output and impact rather than traditional office presence.

• Cross-functional Interaction: Opportunities for direct interaction with CRO, engineering, and potentially product and marketing teams through digital channels.

Work Schedule: The role is full-time (40 hours/week), but with "remote-first and flexible" work, individuals have autonomy in structuring their day, provided they maintain "meaningful overlap with US working hours" for essential collaboration. This allows for flexibility in managing personal commitments alongside professional responsibilities.

📝 Enhancement Note: The requirement for "meaningful overlap with US working hours" is a critical detail for remote candidates, indicating that while location flexibility exists, synchronous collaboration during specific US business periods is non-negotiable.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess for required experience, skills, and demonstrated impact.

• Portfolio Presentation & Deep Dive: A session where you present your portfolio, focusing on case studies that demonstrate your CRO instincts, design system experience, and measurable business impact. Expect detailed questions about your design process, decision-making, and results.

• Skills Assessment/Design Challenge: Potentially a practical exercise, which could involve critiquing an existing design, proposing solutions to a UX problem, or designing a variant for an A/B test. This would assess your Figma proficiency, problem-solving abilities, and understanding of conversion principles.

• Behavioral & Cultural Fit Interview: Discussions to understand your work style, collaboration approach, proactivity, and alignment with Freebird's values (e.g., "no politics, just execution," "embrace growth and change").

• Final Interview: May involve meeting with senior leadership or cross-functional partners to finalize the decision.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the quantifiable results (e.g., "+15% CVR," "reduced checkout abandonment by 10%").

• Show, Don't Just Tell: Use visuals effectively. Showcase your Figma files, design system components, A/B test variants, and user flows.

• Highlight CRO Instincts: Emphasize your hypothesis-driven approach, how you used data (analytics, heatmaps, etc.) to inform your designs, and how you iterated based on test outcomes.

• Design System Expertise: Dedicate a section or clear examples to your design system work, showing its structure, components, and how it scales.

• Conciseness is Key: Be prepared to walk through your portfolio efficiently, focusing on the most impactful projects relevant to this role.

Challenge Preparation:

• Understand the DTC Funnel: Be ready to discuss common friction points in PDPs, checkout, and post-purchase flows for e-commerce.

• Figma Proficiency: Ensure you can navigate Figma quickly and efficiently. Practice creating components, variants, and using design tokens.

• Hypothesis Generation: Think about common CRO hypotheses for e-commerce sites and how you would design variants to test them.

• Data Interpretation: Be prepared to discuss how you interpret data (e.g., bounce rates, conversion rates, time on page) to inform design decisions.

📝 Enhancement Note: The interview process is heavily geared towards assessing practical skills and demonstrated impact, especially in CRO and design systems. Candidates should prepare a portfolio that speaks volumes about their ability to move business metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool and a mandatory requirement. Expect advanced usage for UI design, prototyping, component creation, design token management, and design system development.

• Design System Management Tools: Integrated within Figma, this includes component libraries, variants, auto-layout, and potentially design tokens management plugins or workflows.

Analytics & Reporting:

• Web Analytics Platforms: Proficiency with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior, track conversions, and measure experiment performance.

• Heatmap & Session Replay Tools: Familiarity with tools like Hotjar, FullStory, Crazy Egg, or similar for qualitative user behavior analysis.

• A/B Testing Platforms: Experience with tools like Optimizely, VWO, Google Optimize (though sunsetting), or in-house experimentation frameworks for designing, deploying, and analyzing tests.

• Data Visualization Tools: While not explicitly stated, familiarity with tools like Tableau, Looker, or even advanced Excel/Google Sheets for presenting data insights might be beneficial.

CRM & Automation:

• CRM (Customer Relationship Management): While not a direct responsibility, understanding how CRM data (e.g., customer segmentation, purchase history) can inform design decisions might be advantageous.

• E-commerce Platforms: Familiarity with platforms like Shopify (mentioned as a bonus) or headless commerce setups is highly relevant for understanding the implementation environment.

📝 Enhancement Note: The technology stack is heavily focused on design execution and performance measurement. Proficiency in Figma and a strong understanding of CRO tools are paramount.

👥 Team Culture & Values

Operations Values:

• Execution-First & Results-Driven: A strong emphasis on getting things done and achieving measurable outcomes ("no politics, just execution").

• Data-Driven Decision Making: Design decisions are informed by data, analytics, and A/B test results, not just subjective opinions.

• Continuous Improvement & Growth: A culture that embraces change, innovation, and constant learning ("never settle, and continuously improve," "innovate without fear").

• Collaboration & Support: A "kind, people-focused team" that communicates openly and supports one another.

• Ownership & Autonomy: High degree of trust and responsibility placed on individuals to manage their work and drive impact.

Collaboration Style:

• Cross-functional Integration: Close working relationships with CRO, engineering, and potentially product/marketing teams are essential.

• Data-Informed Critiques: Design critiques likely incorporate performance data and conversion hypotheses, fostering a constructive and objective review process.

• Open Communication: Expectations for proactive communication, flagging blockers early, and sharing insights.

• Agile Teamwork: Working within sprint cadences requires coordinated efforts and shared accountability for delivery.

📝 Enhancement Note: The company culture values a blend of high-performance, data-driven execution with a supportive and collaborative team environment. Candidates who thrive in autonomous, results-oriented settings will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Continuously ensuring that visually appealing designs also perform optimally in conversion metrics.

• Managing Design System at Scale: Evolving and maintaining a design system that supports a growing product line and user base without introducing drift or complexity.

• Data Interpretation & Hypothesis Generation: Translating complex user data into actionable design hypotheses and testable variants.

• Remote Collaboration: Effectively collaborating with distributed teams and ensuring clear communication across time zones.

• Fast-Paced Environment: Adapting to rapid iterations and a high volume of experiments common in a growing DTC brand.

Learning & Development Opportunities:

• Deep Dive into CRO: Becoming an expert in conversion rate optimization strategies and experimental design within an e-commerce context.

• Design System Architecture: Gaining advanced skills in architecting and scaling complex design systems.

• Performance Analytics: Enhancing skills in interpreting user behavior data, A/B test results, and web analytics to drive design decisions.

• Cross-functional Exposure: Learning about the broader DTC business, marketing strategies, and engineering processes.

• Mentorship: Opportunity to learn from senior design leadership and collaborate with experienced CRO professionals.

📝 Enhancement Note: The challenges are inherent to a high-growth, data-driven DTC environment, offering significant opportunities for professional development in specialized areas like CRO and design systems.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an A/B test variant that significantly improved a key conversion metric. What was your hypothesis, how did you design it, and what were the results?" (Focus on data, hypothesis, and impact)

• "How do you approach building and maintaining a design system to ensure scalability and consistency across multiple product lines?" (Highlight process, documentation, and governance)

• "Walk me through your process for identifying user friction points on an e-commerce PDP or checkout flow, and how you translate those insights into design solutions." (Demonstrate analytical and problem-solving skills) Company & Culture Questions:

• "What attracts you to Freebird and this specific role, given our focus on conversion and design systems?" (Show research and alignment with company values)

• "How do you handle constructive criticism or feedback on your designs, especially when it comes from data or stakeholders?" (Assess openness to feedback and data-driven approach)

• "Describe a situation where you had to advocate for a design decision based on data. How did you present your case?" (Evaluate communication and data persuasion skills) Portfolio Presentation Strategy:

• Storytelling with Data: For each case study, frame it as a narrative: the problem, your approach (including data/insights), your solution (show the designs/system), and the measurable outcome.

• Highlight Design System Contributions: Clearly articulate your role in building or managing the design system, showcasing its components, tokens, and documentation.

• Focus on CRO Impact: Ensure your selected projects directly demonstrate your ability to influence conversion rates and business metrics. Be ready to discuss the "why" behind your design choices in relation to conversion goals.

• Concise & Clear: Practice presenting your portfolio efficiently, aiming for clarity and impact within a set timeframe. Be prepared for deep dives into specific projects.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a data-driven approach, a strong understanding of CRO principles, and proven experience with design systems, all supported by quantifiable achievements in the portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Workable application link provided.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 case studies that best exemplify your experience in DTC/e-commerce UX/UI, design system development, and measurable conversion rate improvements. Ensure each case study clearly outlines the problem, your solution, and the quantifiable results.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "UX/UI Design," "Figma," "Design Systems," "CRO," "A/B Testing," "DTC," "E-commerce," and any specific experience with PDPs and checkout flows. Quantify your achievements wherever possible.

• Interview Preparation: Practice presenting your portfolio walkthrough, focusing on articulating your design process, data-informed decision-making, and the business impact of your work. Prepare answers for common strategy and behavioral questions related to CRO and design systems.

• Company Research: Familiarize yourself with Freebird's brand, products, and current digital presence. Understand their positioning in the DTC grooming market and consider potential areas for design optimization based on your initial review.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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