UX/UI Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Balanced Body Inc

Location: 5909 88th St, Sacramento, CA 95828-1111, United States

Job Type: Full-Time

Category: UX/UI Design, Product Design, Marketing Technology

Date Posted: 2026-05-22T00:37:08

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end visual and interactive design of Balanced Body's digital products, with a strong emphasis on optimizing the ecommerce experience and creating high-fidelity prototypes.

• Serve as the primary designer responsible for the look, feel, and layout of web properties, ensuring seamless execution of visual designs within content management systems (WordPress and Shopify).

• Leverage user research, analytics, and behavioral insights to systematically identify friction points and guide iterative UX improvements across digital platforms.

• Own the digital copy that guides the user journey, crafting intuitive microcopy for calls-to-action, error messages, and onboarding steps.

📈 Primary Responsibilities

• Design Execution: Create polished, high-fidelity mockups and interactive prototypes in Figma, prioritizing clean user flows, strong visual hierarchy, and refined visual aesthetics for web and mobile interfaces.

• Ecommerce Experience Design: Design and optimize critical ecommerce touchpoints, including Product Detail Pages (PDPs), collection pages, navigation systems, merchandising experiences, and conversion-focused landing pages.

• Analytics & Iteration: Utilize analytics platforms, heatmaps, and session recordings to systematically identify user friction points, formulate hypotheses, and drive iterative UX improvements across all digital touchpoints.

• UX Writing & Microcopy: Craft clear, concise, and intuitive digital copy for user interface elements, including calls-to-action (CTAs), error messages, modals, onboarding steps, and tooltips, to enhance user guidance and understanding.

• Design Implementation & CMS Management: Manage the visual presentation layer of web properties within WordPress (Gutenberg/Elementor) and Shopify (theme configuration), ensuring absolute visual fidelity and alignment with approved Figma prototypes and established design systems.

• Continuous UX Research: Conduct ongoing user research, usability analysis, and heuristic evaluations to inform current web projects, map comprehensive user journeys, and maintain digital platforms grounded in global UX best practices.

• Cross-Functional Collaboration: Act as a creative consultant, balancing the diverse needs of marketing, development, and SEO optimization, making agile design adjustments without compromising design integrity or user experience.

• Visual Asset Creation: Produce high-quality digital marketing assets, including custom banners, icons, user interface components, and promotional graphics that align with brand guidelines and marketing objectives.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in a design-related field (e.g., Interaction Design, Visual Communication, Graphic Design, HCI) is preferred. An equivalent combination of a non-design degree and extensive, proven professional design experience will also be considered.

Experience: Minimum of 5 years of professional experience in a dedicated UI/UX or Product Design role, demonstrating the ability to own creative timelines and work independently on major deliverables.

Required Skills:

• Expert-level proficiency in Figma, including advanced features like auto-layout, variants, and design tokens.

• Strong skills in Adobe Creative Suite (Photoshop, Illustrator) for advanced asset creation and manipulation.

• Proven experience managing the presentation layer of websites within WordPress (Gutenberg/Elementor) and Shopify (theme configuration and app integrations) to maintain absolute visual fidelity.

• Deep understanding of component-based design systems, mobile-first thinking, and the ability to gracefully adapt high-fidelity designs for different breakpoints and responsive screens.

• Foundational understanding of HTML5, CSS3/SCSS, responsive layout behavior, and front-end styling principles to effectively collaborate with backend developers.

• Experience conducting user research, usability analysis, and heuristic evaluations to inform design decisions.

• Proficiency in UX writing and crafting effective microcopy for user interface elements.

• Demonstrated ability to use analytics, heatmaps, and session recordings to drive UX improvements.

Preferred Skills:

• Experience designing localized layouts, multi-language navigation, and culturally tailored interfaces for international user bases.

• Understanding of how visual choices, layout structures, and image weights impact organic search visibility, page load speeds, and Core Web Vitals.

• Experience integrating modern AI tools (e.g., Claude Code, Cursor, Figma Make) to accelerate design processes.

• Familiarity with SEO best practices and performance optimization techniques related to web design.

📝 Enhancement Note: The requirement for "Front-End Literacy" implies that while this is not a development role, a solid grasp of front-end principles is crucial for effective collaboration with developers and for understanding the technical constraints and possibilities of implementation within CMS platforms. This is a key differentiator for candidates who can bridge the gap between design and development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrations of comprehensive, end-to-end product thinking, showcasing the entire design process from problem identification to final execution.

• Examples of detailed UX workflows, including user journey mapping, wireframing, and interaction design.

• Case studies highlighting responsive design structures and visually refined final execution across various devices.

• Evidence of a strong eye trained in typography, color theory, and visual hierarchy.

Process Documentation:

• Showcasing how user research, analytics, and heuristic evaluations were used to inform design hypotheses and solutions.

• Documenting the iterative design process, including A/B testing or other validation methods employed.

• Examples of how accessibility standards (WCAG 2.1/2.2 AA) were integrated into the design process and implementation.

• Case studies detailing the optimization of ecommerce flows, such as PDPs, checkout processes, or collection pages.

• Demonstrations of how design decisions were balanced against marketing objectives, technical constraints, and SEO considerations.

📝 Enhancement Note: Given the emphasis on "Design Implementation" and "CMS Theme Management," the portfolio should ideally include examples of how designs were translated into functional elements within WordPress or Shopify, or at least demonstrate a clear understanding of how these platforms would be utilized to achieve the designed outcome. This shows practical application beyond pure conceptual design.

💵 Compensation & Benefits

Salary Range: $80,000 - $95,000 per year. This range is competitive for a UX/UI Designer role with 5-10 years of experience in the Sacramento, California area, considering the company's industry and the specific skill set required including CMS theme management and front-end literacy.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans.

• 401(k) plan with a company match, supporting long-term financial planning.

• Life, Accidental Death & Dismemberment (AD&D), and Long Term Disability Insurance, providing financial security.

• Generous Paid Time Off (PTO) and paid holidays, promoting work-life balance.

Working Hours: 40 hours per week, typical for a full-time, on-site role. Flexibility may be offered based on project needs and team coordination, but the expectation is consistent presence and availability during core business hours.

📝 Enhancement Note: The salary range provided ($80,000 - $95,000 USD annually) is based on industry benchmarks for UX/UI Designers with 5-10 years of experience in the Sacramento, California metropolitan area. Factors considered include the specific technical requirements (Figma, Adobe Suite, WordPress, Shopify, HTML/CSS literacy), the emphasis on ecommerce design, and the company's position as a global leader in its niche. Benefits listed are standard for a company of this size and industry, aiming to attract and retain talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (Pilates Equipment), Education (Instructor Training), E-commerce. Balanced Body operates within a niche yet global market, blending physical product manufacturing with a strong digital presence and educational services. This requires a design approach that is both aesthetically sophisticated and highly functional for diverse user needs.

Company Size: Balanced Body is a significant player in its market, operating in over 100 countries. While the exact employee count isn't provided, its global reach suggests a mid-to-large sized organization with established departments and processes.

Founded: Nearly 50 years ago. This long history indicates a stable company with a deep understanding of its market and a legacy of quality and innovation in Pilates equipment and education.

Team Structure:

• The UX/UI Designer will report directly to the Marketing Manager, indicating a strong connection between design efforts and marketing objectives.

• Close collaboration is expected with a dedicated web development team, highlighting a structured approach to digital product development where design and technical implementation are closely integrated.

Methodology:

• Data-Driven Design: The role emphasizes using analytics, heatmaps, and session recordings to inform design decisions and drive iterative improvements, indicating a strong reliance on quantitative data.

• User-Centric Design: Continuous UX research, usability analysis, and heuristic evaluations underscore a commitment to understanding and meeting user needs.

• Agile Design Adjustments: The need to balance diverse stakeholder needs and make agile adjustments suggests a flexible, iterative design process that can adapt to evolving requirements.

• Systematic Implementation: A focus on maintaining visual fidelity within CMS platforms points to a methodical approach to design implementation and quality assurance.

Company Website: https://www.pilates.com/ (Derived from domain_derived)

📝 Enhancement Note: The company's long history and global presence suggest a mature organization. The UX/UI Designer will need to navigate established brand guidelines while pushing for innovation, particularly in the ecommerce space. The reporting structure to the Marketing Manager means design decisions will likely be closely tied to lead generation, conversion rates, and brand messaging.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Product Designer, requiring significant independent work and ownership of creative timelines. The expectation of 5+ years of experience and the ability to "own creative timelines and work independently on major deliverables" places it beyond an entry-level or junior position. It's a role where a practitioner is expected to be proficient and self-sufficient in their core craft.

Reporting Structure: Reporting directly to the Marketing Manager provides visibility and a direct line to strategic marketing goals. This structure allows for design to be closely aligned with business objectives, such as driving ecommerce sales and enhancing brand perception. Collaboration with the web development team is also a key reporting interaction, ensuring practical implementation of designs.

Operations Impact: The UX/UI Designer will have a direct impact on revenue through optimizing ecommerce experiences, improving conversion rates, and enhancing user engagement on the website. By ensuring intuitive user flows, clear product presentation, and accessible interfaces, the designer will contribute to increased sales, customer satisfaction, and potentially reduce customer support inquiries related to website usability. Their work directly supports the company's global reach and brand reputation.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in ecommerce UX, international UX design, or accessibility standards, potentially becoming a subject matter expert within the company.

• Leadership Potential: As a senior individual contributor, there's potential to mentor junior designers, lead design initiatives, or transition into a Design Lead role as the team grows.

• Cross-Functional Skill Development: Gain deeper insights into marketing strategy, SEO principles, and web development processes, broadening the designer's overall business acumen.

• Influence on Product Strategy: With a strong track record of data-driven design improvements, there's an opportunity to influence the broader digital product roadmap and strategy.

📝 Enhancement Note: The "Bonus Skills" section provides clear indicators of potential growth areas. Developing expertise in international UX or SEO/Performance awareness could lead to more specialized roles or increased responsibility. The emphasis on AI-assisted efficiency suggests a forward-thinking approach to design tooling, offering opportunities for skill development in emerging technologies.

🌐 Work Environment

Office Type: The company has a "solar-powered headquarters," suggesting a modern and potentially environmentally conscious workplace. The role is explicitly "On-site," indicating a traditional office setting where in-person collaboration is standard.

Office Location(s): The primary office is located at 5909 88th St, Sacramento, CA 95828-1111. This location in Sacramento will be the base for the on-site work.

Workspace Context:

• Collaborative Environment: The emphasis on reporting to a Marketing Manager and working closely with a web development team implies a collaborative office environment where cross-functional teams interact regularly.

• Tools & Technology: The role requires proficiency in advanced design tools like Figma and Adobe Creative Suite, as well as CMS platforms like WordPress and Shopify. This suggests the company provides access to necessary hardware and software for design and digital asset creation.

• Team Interaction: Regular interaction with marketing and development teams will be expected, facilitating knowledge sharing, design reviews, and project alignment. The company's global reach may also lead to interactions with international teams or stakeholders, though primarily in a digital capacity.

Work Schedule: The standard working hours are 40 hours per week. As an on-site role, this typically means adherence to a set schedule, though some flexibility might be available depending on project demands and team agreements. The need to manage design timelines suggests periods of focused, individual work interspersed with collaborative sessions.

📝 Enhancement Note: The "solar-powered headquarters" detail is a unique cultural indicator that might appeal to environmentally conscious candidates. The explicit "On-site" requirement means candidates must be willing and able to commute to the Sacramento location daily.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio by HR or the hiring manager to assess basic qualifications and design experience.

• Portfolio Review & Design Challenge: Candidates will present their portfolio, detailing their design process, problem-solving approach, and impact. A practical design challenge or exercise may be administered to evaluate skills in Figma, problem-solving, and CMS-relevant design thinking. This could involve optimizing a specific ecommerce page or creating a component.

• Team & Manager Interviews: Interviews with the Marketing Manager and potentially members of the web development or marketing teams to assess cultural fit, collaboration style, communication skills, and alignment with company values.

• Final Interview: Possibly with a higher-level executive or department head to confirm suitability and discuss overall strategic alignment.

Portfolio Review Tips:

• Showcase End-to-End Process: Clearly articulate the problem, your role, the research and discovery phase, ideation, design solutions (wireframes, mockups, prototypes), rationale behind key decisions, and the final outcome/impact.

• Highlight Ecommerce Expertise: Include specific examples of designing or optimizing Product Detail Pages (PDPs), collection pages, navigation, and conversion funnels.

• Demonstrate CMS & Responsiveness Skills: If possible, show how designs were adapted for different screen sizes or implemented within a CMS context. If not directly implemented, explain how you would ensure fidelity.

• Detail UX Writing Contribution: Point out specific microcopy examples and explain the UX rationale behind them.

• Quantify Impact: Wherever possible, use metrics (e.g., conversion rate improvements, engagement increases, task completion rates) to demonstrate the success of your designs.

• Accessibility Focus: Explicitly mention and demonstrate how WCAG guidelines were considered and applied in your projects.

Challenge Preparation:

• Understand the Business: Research Balanced Body, their products, target audience, and their current digital presence (website, social media).

• Review Competitors: Analyze the UX/UI of key competitors in the Pilates equipment and wellness e-commerce space.

• Practice Figma & CMS Scenarios: Be prepared to quickly sketch or wireframe solutions in Figma. Think about how designs would translate to WordPress/Shopify themes and component structures.

• Prepare for UX Writing Questions: Practice crafting concise and effective microcopy for common UI elements.

• Articulate Your Process: Be ready to explain your design thinking, decision-making process, and how you incorporate user feedback and data.

📝 Enhancement Note: The "Design Execution" and "Design Implementation" responsibilities strongly suggest that the interview process will heavily scrutinize the candidate's ability to not only design but also to understand and manage the practicalities of implementing those designs within WordPress and Shopify. Candidates should be prepared to discuss their experience with theme customization and how they ensure visual fidelity.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for wireframing, high-fidelity mockups, prototyping, and design system management. Expertise in auto-layout, variants, and design tokens is expected.

• Adobe Creative Suite: Essential for advanced asset creation, image editing, and graphic design work (Photoshop, Illustrator).

• Content Management Systems (CMS):

  • WordPress: Experience with theme configuration, Gutenberg block editor, and potentially page builders like Elementor for managing website layouts and content.
  • Shopify: Familiarity with theme customization, product page layouts, collection pages, and app integrations for ecommerce functionality.

Analytics & Reporting:

• Web Analytics Platforms: Proficiency in using tools like Google Analytics to understand user behavior, track conversions, and identify trends.

• Heatmap & Session Recording Tools: Experience with tools such as Hotjar, Crazy Egg, or similar, to visualize user interaction and identify friction points.

CRM & Automation: (Less direct, but understanding is beneficial)

• While not explicitly listed as a primary tool for this role, an understanding of how CRM data (e.g., Salesforce, HubSpot) might inform user segmentation or personalization efforts in design would be advantageous.

📝 Enhancement Note: The explicit mention of WordPress and Shopify theme management is a critical requirement. Candidates should be prepared to discuss their hands-on experience with customizing these platforms to achieve specific visual outcomes, rather than just conceptual design. A foundational understanding of HTML/CSS is also highlighted as crucial for effective collaboration and implementation oversight.

👥 Team Culture & Values

Operations Values:

• Movement Changes Lives: This core company belief likely translates into a design philosophy focused on creating accessible, intuitive, and empowering experiences that help users achieve their wellness goals.

• Mindful Movement & World-Class Engineering: Suggests a culture that values both thoughtful, user-centered design and high-quality, robust execution. Designs should be elegant and consider the detailed craftsmanship of the products.

• Sustainability & Environmental Responsibility: The "solar-powered headquarters" indicates a commitment to eco-friendly practices, which might influence design choices (e.g., optimizing image file sizes for reduced bandwidth).

• Global Reach & Customer Service: Implies a culture that values international collaboration and a strong focus on user satisfaction and support.

Collaboration Style:

• Cross-Functional Integration: The role is designed to be a bridge between marketing and development, requiring strong collaborative skills to ensure designs are understood, feasible, and implemented effectively.

• Data-Informed Iteration: A culture that encourages using data (analytics, research) to validate design decisions and drive continuous improvement.

• Creative Problem-Solving: A willingness to tackle complex design challenges, balancing user needs, business goals, and technical constraints.

• Brand Stewardship: A shared responsibility for maintaining and enhancing the company's brand identity and visual standards across all digital touchpoints.

📝 Enhancement Note: Candidates should be prepared to discuss how their design philosophy aligns with the company's mission and values. Demonstrating an understanding of how design contributes to a positive user experience that "changes lives" through movement would be highly beneficial.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Needs: Effectively managing and integrating feedback from marketing, development, and potentially other stakeholders while maintaining design integrity and user focus.

• Technical Constraints within CMS: Ensuring high-fidelity design implementation within the limitations and specific functionalities of WordPress and Shopify theme structures.

• Global Expansion Design: Adapting designs for international markets, considering cultural nuances, language, and localization requirements without sacrificing core UX principles.

• Evolving Digital Landscape: Staying ahead of design trends, UX best practices, and new technologies (like AI in design) while ensuring solutions are practical and scalable for Balanced Body.

Learning & Development Opportunities:

• Specialized UX/UI Training: Opportunities to attend workshops, webinars, or conferences focused on advanced UX research, ecommerce design, accessibility, or specific design tools.

• Cross-Functional Learning: Gaining deeper knowledge in digital marketing strategies, SEO best practices, and web development processes through collaboration.

• AI Tool Integration: Exploring and implementing AI tools to enhance design efficiency and creativity, becoming proficient in the latest design technologies.

• Mentorship: Potential for mentorship from senior marketing or development leaders, or the opportunity to mentor junior team members as the designer gains experience.

📝 Enhancement Note: The "Bonus Skills" section directly points to growth opportunities in International UX and SEO/Performance Awareness. Candidates who express interest and aptitude in these areas will likely find fertile ground for development within Balanced Body.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting feedback from marketing and development on a design project. How did you resolve it?" (Focus on communication, compromise, and data-driven arguments.)

• "Walk us through your process for designing a new ecommerce product detail page, from initial research to final implementation considerations." (Highlight your systematic approach, user-centricity, and understanding of CMS.)

Company & Culture Questions:

• "What interests you about Balanced Body's mission to 'change lives through movement' and how do you see your design role contributing to that?" (Connect your passion for design with the company's core values.)

• "How do you stay updated on the latest UX/UI trends and best practices, especially in the ecommerce space?" (Demonstrate your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the process, the solution, and the measurable impact.

• Highlight Key Skills: Ensure your presentation explicitly showcases your Figma expertise, your approach to responsive design, your UX writing, and your understanding of ecommerce flows.

• Demonstrate CMS Awareness: Be prepared to discuss how your designs would be implemented in WordPress or Shopify, or show examples where you've done so.

• Quantify Results: Use data and metrics to prove the effectiveness of your designs. If metrics aren't available, explain the hypothesized impact.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, user research methods, and how you handled challenges.

📝 Enhancement Note: The emphasis on "Design Implementation" and "CMS Theme Management" means candidates should prepare to discuss their hands-on experience with WordPress and Shopify. Simply stating familiarity is not enough; expect questions about specific theme modifications, custom CSS usage, and how they ensure visual accuracy within these platforms.

📌 Application Steps

To apply for this UX/UI Designer position at Balanced Body Inc:

• Submit your application through the provided link on the Paylocity recruiting portal.

• Tailor Your Resume: Highlight your 5+ years of UI/UX and Product Design experience, specifically calling out your expertise in Figma, Adobe Creative Suite, WordPress, and Shopify theme management. Use keywords from the job description such as "ecommerce experience design," "WCAG accessibility," and "responsive design."

• Curate Your Portfolio: Ensure your portfolio prominently features end-to-end product thinking, detailed UX workflows, responsive design examples, and specific case studies related to ecommerce optimization. Prioritize projects demonstrating your ability to manage visual fidelity within CMS environments.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio projects, clearly articulating your process, design rationale, and any quantifiable results. Be ready to discuss your approach to UX writing and accessibility.

• Research Balanced Body: Familiarize yourself with their mission, products (Pilates equipment), target audience, and their current website. Understand their commitment to movement and world-class engineering.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.