UX WRITER / Copywriter (M/W/D)

📍 Job Overview

Job Title: UX WRITER / Copywriter (M/W/D)

Company: FETTE BEUTE GROUP

Location: Attendorn, Düsseldorf, or Remote (Nordrhein-Westfalen, Germany)

Job Type: Full-time, Permanent

Category: Marketing Operations / Content Strategy

Date Posted: May 27, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (3 days in office expected)

🚀 Role Summary

• This role is pivotal in shaping the voice and tone of FETTE BEUTE GROUP's digital products, focusing on user-centered content creation for websites, landing pages, and newsletters.

• You will collaborate closely with UX/UI designers, brand strategists, and SEO specialists to ensure content is not only engaging but also performant across search engines and LLMs.

• The position involves strategic thinking in information architecture, developing compelling microcopy, and crafting long-form content that guides users through the entire conversion funnel.

• A key aspect of this role is conducting content audits and user-centric analysis to optimize existing materials and ensure alignment with the company's brand identity and strategic goals.

📝 Enhancement Note: While the title suggests a creative role, the responsibilities firmly place this within a GTM (Go-To-Market) and Marketing Operations context, emphasizing data-driven content strategy, user journey optimization, and SEO performance. The "remote" option within Nordrhein-Westfalen, coupled with a hybrid expectation, indicates a focus on talent within the region while offering flexibility.

📈 Primary Responsibilities

• Develop user-centered text concepts, information architectures, and compelling copy for digital platforms including websites, landing pages, and newsletters, ensuring alignment with project briefs, target audiences, and specific requirements.

• Craft clear, user-friendly UX copy, including essential microcopy (buttons, error messages, tooltips) and longer-form content, to enhance user experience across the entire user journey and conversion funnel.

• Partner with the SEO team to create and optimize content that resonates with users and performs effectively in search engine results and with Large Language Models (LLMs).

• Conduct content audits and analyze user perspectives to identify opportunities for optimizing existing content and improving its strategic impact.

• Ensure all written content consistently reflects the company's brand identity, tone of voice, and strategic messaging.

• Represent the agency confidently in workshops, client meetings, and presentations, articulating content strategy and creative vision.

• Inspire and motivate team members to generate innovative creative ideas and provide constructive feedback on their work.

• Proactively manage project timelines, ensuring internal and external deadlines are met or flagging potential delays well in advance.

• Think holistically about content, considering not just individual assets but also channel integration and cross-channel synergy.

📝 Enhancement Note: The responsibilities highlight a blend of creative copywriting and strategic operations. The emphasis on "user-centric solutions," "information architectures," "funnels," and "SEO performance" indicates a need for a candidate who understands how content drives business objectives and user engagement within a structured GTM framework.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Proven ability to develop high-quality, persuasive copy with a strong brand and target audience focus, providing genuine value to users.

• Excellent German language proficiency, including exceptional grammar, spelling, and a strong command of the language to articulate complex ideas concisely.

• Solid understanding of usability principles and UX methodologies to create intuitive and effective user experiences.

• Demonstrated ability to quickly and independently learn and integrate complex topics into content strategy.

• Proficiency with digital tools and technologies commonly used in UX writing, content strategy, and SEO.

• Systematic problem-solving skills and a strong capacity for networked thinking.

Preferred Skills:

• Experience in developing information architectures and content strategies for digital platforms.

• Familiarity with SEO best practices and content optimization for search engines and LLMs.

• Experience in conducting content audits and user analysis.

• Ability to manage multiple projects and stakeholders simultaneously.

📝 Enhancement Note: The qualifications emphasize a strong foundation in language and communication, combined with practical UX/digital marketing skills. The "agency experience" preference suggests a need for adaptability and a fast-paced work style, common in operations roles supporting client-facing GTM strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of digital content projects, clearly demonstrating your role and contributions.

• Include examples of UX copy, microcopy, and long-form content for websites, landing pages, or newsletters.

• Highlight projects where you collaborated with UX/UI designers and SEO specialists.

• Demonstrate your ability to analyze and optimize content based on user feedback or performance data.

Process Documentation:

• Be prepared to discuss your methodology for developing text concepts and information architectures.

• Outline your approach to user journey mapping and funnel optimization through content.

• Explain how you integrate SEO best practices into your copywriting workflow.

• Describe your process for conducting content audits and implementing recommendations.

📝 Enhancement Note: For a UX Writer/Copywriter role, particularly one with GTM implications, a portfolio is crucial. It should not just be a collection of samples but a demonstration of strategic thinking, process, and impact. Candidates should be ready to articulate how their work contributes to user engagement, conversion rates, and overall business objectives.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Flexible Work Models: Modern workspace with options for mobile/remote working.

• Flexible Time: Autonomous management of working hours.

• Personal Development: Opportunities for growth and continuous learning.

• Company Surprises: Various perks and "goodies" throughout the year.

• Collaborative Culture: Open communication and involvement in shaping processes and outcomes.

• Team Interaction: A familial hierarchy with a strong emphasis on exchange, with approximately 3 days per week in the office expected.

Working Hours:

• Approximately 40 hours per week, with flexible management of daily schedules.

📝 Enhancement Note: The salary estimate is based on typical market rates for this experience level and location in Germany. The listed benefits align with modern workplace expectations, emphasizing flexibility and professional growth, which are attractive to operations professionals who value work-life balance and continuous skill development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Brand Management, Marketing, Consulting, Digital Agency. FETTE BEUTE GROUP operates at the intersection of brand identity, experience, and activation, focusing on family-owned businesses. The company aims to provide competitive advantages through strategic brand building and digital solutions.

Company Size: Part of a group with multiple entities, suggesting a medium-to-large organizational structure with specialized departments. This implies a structured yet potentially agile environment.

Founded: The company description suggests a focus on long-term support and sustainable growth for family businesses, indicating a culture that values stability, partnership, and strategic foresight.

Team Structure:

• The role requires close collaboration with UX/UI Designers, Brand Strategists, and SEO Specialists, indicating a cross-functional team environment.

• Reporting likely involves a Creative Director or Head of Content/UX, with opportunities to influence junior team members.

Methodology:

• Emphasis on user-centered and brand-aligned solutions.

• Strategic approach to digital products, focusing on creating accessible and understandable brand experiences.

• Integration of SEO and LLM performance into content creation.

• Data-driven optimization through content audits and user perspective analysis.

Company Website: https://fette-beute.group/

📝 Enhancement Note: FETTE BEUTE GROUP positions itself as a strategic partner for family businesses, focusing on long-term value. This suggests a culture that prioritizes deep understanding, client relationships, and sustainable growth, which will influence the approach to content strategy and user experience.

📈 Career & Growth Analysis

Operations Career Level: This position is ideal for a mid-level professional seeking to deepen their expertise in UX writing and content strategy within a dynamic agency setting. It offers a balance between creative execution and strategic input.

Reporting Structure: The role involves close collaboration with various teams and likely reports to a senior creative or content lead. The expectation to guide and mentor junior team members suggests a potential step towards leadership.

Operations Impact: The UX Writer plays a critical role in translating brand strategy and business objectives into user-friendly digital experiences. Effective content directly impacts user engagement, conversion rates, brand perception, and SEO performance, all of which are key GTM metrics.

Growth Opportunities:

• Skill Specialization: Deepen expertise in UX writing, content strategy, SEO copywriting, and LLM integration.

• Leadership Development: Potential to mentor junior writers, lead content initiatives, and contribute to process improvements.

• Cross-Functional Exposure: Gain experience working on diverse projects across brand identity, experience, and activation for various family businesses.

• Strategic Contribution: Influence the strategic direction of digital content and user experience for clients.

📝 Enhancement Note: The role offers a clear path for growth within the creative and content operations space. The emphasis on "developing yourself" and "shaping processes" points to a company that invests in its employees' professional development and empowers them to make a tangible impact.

🌐 Work Environment

Office Type: The company offers a modern workspace with a hybrid model, encouraging collaboration. The expectation of being in the office three days a week suggests a focus on in-person teamwork and knowledge sharing.

Office Location(s): Attendorn (Am Zollstock 3, 57439) and Düsseldorf (Wilhelm-Tell-Str. 14, 40219). Remote work is an option within Nordrhein-Westfalen.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on "exchange" foster a collaborative atmosphere where ideas are shared freely.

• Tools & Technology: Access to digital tools essential for UX writing, design collaboration, and SEO analysis.

• Team Interaction: Regular opportunities for face-to-face interaction with designers, strategists, and SEO specialists, facilitating efficient workflow and idea generation.

Work Schedule: Flexible working hours are a key benefit, allowing for personal autonomy while ensuring core business hours and team collaboration needs are met.

📝 Enhancement Note: The hybrid nature of the role, combined with flexible hours, caters to professionals who value a blend of focused individual work and collaborative team interaction, a common preference in operations roles that require deep analytical work and cross-functional communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess relevant experience and creative output.

• Creative/Technical Interview: Discussion of UX writing principles, content strategy, and past projects, potentially including a practical exercise or case study.

• Team/Cultural Fit Interview: Meeting with potential team members and leads to assess collaboration style and alignment with company values.

• Final Interview: Discussion with senior management to finalize offer and discuss role expectations.

Portfolio Review Tips:

• Strategic Storytelling: For each project, clearly articulate the challenge, your role, the process you followed, and the measurable results or impact.

• Showcase Range: Include examples of microcopy, UX writing for interfaces, long-form content, and content optimized for SEO/LLMs.

• Highlight Collaboration: Demonstrate how you worked with designers, developers, and stakeholders.

• Focus on User-Centricity: Emphasize how your copy improved user experience, usability, or conversion rates.

• Brand Alignment: Show how you maintained and strengthened brand voice and identity.

Challenge Preparation:

• Be prepared for a practical exercise that might involve writing copy for a specific user flow, optimizing existing content, or developing a content strategy for a hypothetical scenario.

• Practice articulating your thought process clearly and concisely, explaining the rationale behind your word choices and strategic decisions.

• Research FETTE BEUTE GROUP's existing digital presence and client portfolio to understand their brand voice and target audience.

📝 Enhancement Note: The interview process will likely assess both creative talent and operational acumen. A strong portfolio demonstrating strategic thinking, process, and measurable impact is essential. Candidates should be ready to discuss their approach to content creation as a means to achieve business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Familiarity with platforms like WordPress, Contentful, or similar for content creation and management.

• Design & Prototyping Tools: Experience working with or providing feedback on designs from tools like Figma, Sketch, or Adobe XD.

• Collaboration Tools: Proficiency with tools such as Slack, Microsoft Teams, Asana, or Jira for team communication and project management.

Analytics & Reporting:

• Web Analytics: Experience with Google Analytics or similar tools to understand user behavior and content performance.

• SEO Tools: Familiarity with SEMrush, Ahrefs, Google Search Console, or similar for keyword research and content optimization.

CRM & Automation:

• CRM Systems: While not a primary focus, understanding CRM principles (e.g., Salesforce, HubSpot) can be beneficial for understanding user journeys and lead generation context.

• Email Marketing Platforms: Experience with platforms like Mailchimp, HubSpot, or similar for newsletter content creation and optimization.

📝 Enhancement Note: While the job description doesn't list specific tools, a strong UX Writer in a GTM context should be comfortable with common digital marketing and design collaboration tools. Proficiency in analytics and SEO tools is increasingly important for demonstrating the impact of content.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A core value, driving the creation of simple, understandable, and easily accessible brand experiences.

• Brand Focus: Deep commitment to brand identity and ensuring all communication aligns with the company's strategic messaging.

• Collaboration & Exchange: Encouragement of open communication, idea sharing, and mutual support within the team.

• Efficiency & Agility: Valuing timely delivery and the ability to adapt to changing project needs and client requirements.

• Growth & Development: Commitment to continuous improvement for both the company and its employees.

Collaboration Style:

• Cross-Functional Integration: Close working relationships with UX/UI designers, brand strategists, and SEO specialists.

• Open Feedback: A culture that encourages constructive feedback to improve creative output and processes.

• Knowledge Sharing: Encouragement of sharing insights and best practices across teams.

📝 Enhancement Note: The company culture emphasizes a blend of creative excellence, strategic thinking, and a collaborative, supportive environment. This is conducive to operations professionals who thrive on teamwork and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Ensuring copy is both engaging and optimized for SEO and conversion goals.

• Navigating Complex Brand Guidelines: Consistently applying brand voice and tone across diverse digital touchpoints for family businesses.

• Adapting to New Technologies: Staying current with evolving trends in LLMs and their impact on content creation and search.

• Managing Multiple Stakeholders: Effectively communicating and aligning content strategies with diverse client needs and internal teams.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend workshops or courses in advanced UX writing, SEO copywriting, or content strategy.

• Industry Conferences: Potential to attend relevant conferences to stay abreast of industry trends and network.

• Mentorship: Guidance from senior creatives and strategists within the agency.

• Project Diversity: Exposure to a wide range of clients and industries, fostering broad skill development.

📝 Enhancement Note: This role offers significant opportunities for skill enhancement in a fast-paced agency environment, preparing professionals for more senior roles in content strategy, GTM operations, or creative leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance user needs with business objectives in your copy. How did you approach it?" (Focus on your process, decision-making, and results.)

• "How do you ensure your copy aligns with SEO best practices and performs well in search engines?" (Discuss your SEO knowledge and content optimization techniques.)

• "Walk us through your process for creating microcopy and explain the importance of it in user experience." (Demonstrate your understanding of granular content impact.)

Company & Culture Questions:

• "What do you know about FETTE BEUTE GROUP's approach to brand management for family businesses?" (Research their website and recent work.)

• "How do you see your role contributing to the agency's mission of creating competitive advantages for clients?" (Connect your skills to their business goals.)

Portfolio Presentation Strategy:

• Structure Your Narratives: For each case study, clearly outline the problem, your solution (your copy and strategy), and the outcome (measurable results like improved engagement, conversion, or SEO ranking).

• Highlight Process: Explain your workflow, from initial brief to final delivery, including research, ideation, drafting, and revisions.

• Quantify Impact: Use data and metrics whenever possible to demonstrate the effectiveness of your work.

• Showcase Versatility: Present a range of work, including microcopy, long-form content, and SEO-driven pieces.

• Be Ready for a Live Exercise: Prepare for a short writing task or critique session on the spot.

📝 Enhancement Note: Interviewers will be looking for candidates who can blend creative flair with a strategic, data-informed approach to content. Demonstrating an understanding of how content drives business outcomes is crucial for this role.

📌 Application Steps

To apply for this UX Writer / Copywriter position:

• Submit your application through the provided link on the FETTE BEUTE GROUP careers page.

• Portfolio Customization: Tailor your portfolio to highlight relevant UX writing, copywriting, and content strategy examples that align with the responsibilities outlined in this description, focusing on digital platforms and user-centric design.

• Resume Optimization: Ensure your resume clearly articulates your experience in UX writing, copywriting, SEO, and collaboration with design/strategy teams, using keywords from the job description. Quantify achievements where possible.

• Interview Preparation: Practice articulating your process, strategic thinking, and the impact of your work. Prepare specific examples for common interview questions related to UX, SEO, and brand voice.

• Company Research: Thoroughly research FETTE BEUTE GROUP's mission, values, client work, and brand philosophy. Understand their focus on family businesses and their approach to brand management and digital solutions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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