UX Writer

📍 Job Overview

Job Title: UX Writer

Company: Futuras Apostas

Location: São Paulo, State of São Paulo, Brazil

Job Type: Full-Time

Category: Content Design / UX Writing

Date Posted: 2026-05-14T11:13:36.05

Experience Level: Mid-Level (3-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Crafting compelling and user-centric copy for player-facing interfaces across web, iOS, and Android platforms.

• Ensuring clarity and consistency in messaging for onboarding, transactions, account management, and navigation elements.

• Developing clear, actionable, and tonally consistent error messages for critical flows like registration, payment, and verification.

• Producing compliant copy for responsible gaming tools, limit configurations, and self-exclusion flows, adhering to Brazilian regulatory mandates.

• Collaborating closely with Product Managers and Designers to integrate content seamlessly into the product development lifecycle and design systems.

📝 Enhancement Note: This role is specifically focused on UX Writing within the iGaming industry, emphasizing a player-first approach and adherence to Brazilian regulations. The hybrid work model offers flexibility, balancing in-office collaboration with remote work.

📈 Primary Responsibilities

• Write and maintain player-facing copy for all platform surfaces, including web, iOS, and Android, covering onboarding flows, transaction notifications, account management, and navigation.

• Own error message copy across registration, payment, and verification flows, ensuring clarity, actionability, and consistent tone.

• Produce responsible gaming tool labels, limit configuration prompts, and self-exclusion flow copy in line with Brazilian regulatory requirements.

• Write KYC and identity verification messaging, including document submission instructions and status update notifications.

• Develop and maintain regulatory disclosures, consent language, and mandatory in-app legal notices for the Brazilian market.

• Write cashier microcopy across deposit and withdrawal flows, including field labels, instructional text, and payment status messages.

• Collaborate with Product Managers during PRD preparation to define copy requirements before design and development commence.

• Work with Design to integrate copy into interface components and contribute to the design system's content layer.

• Establish and maintain a UX writing style guide covering tone, voice, terminology, and localization standards across all active surfaces.

• Define source copy for localization handoff to translation vendors for Spanish and other languages in non-Brazilian markets.

• Review interface copy introduced by design or development without UX writing input and bring it into alignment with platform standards.

📝 Enhancement Note: The responsibilities highlight a strong focus on regulatory compliance, particularly for the Brazilian market, which is a critical aspect for iGaming platforms. The role requires deep collaboration with product and design teams, emphasizing the integration of content into the design system.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in English, Communications, Journalism, HCI, or a related field is typically expected for UX Writing roles.

Experience: 3 to 5 years of experience in UX writing, content design, or product content strategy, preferably within consumer-facing digital products. Experience in fintech or regulated platforms is advantageous.

Required Skills:

• Native or near-native proficiency in Brazilian Portuguese is mandatory.

• Working proficiency in English is required for internal communication and documentation.

• Proven experience in UX writing, content design, or product content strategy.

• Ability to write clear, concise, and user-centered copy for digital interfaces.

• Experience writing within regulatory or legal constraints; familiarity with disclosure language and consent copy is essential.

• Comfortable working with design tools such as Figma.

• Experience contributing to or maintaining content within a design system.

Preferred Skills:

• Proficiency in Spanish for localization purposes.

• Experience in the iGaming or online betting industry.

• Familiarity with Brazilian iGaming regulations.

• Prior experience in a fast-paced, high-growth tech environment.

• Understanding of localization processes and best practices.

📝 Enhancement Note: The language requirements are stringent, emphasizing Brazilian Portuguese as native/near-native and English for professional communication. The preference for fintech or regulated platform experience underscores the importance of compliance and user trust in this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of UX writing projects demonstrating an ability to write for diverse user flows (e.g., onboarding, transactions, error states).

• Include case studies that highlight your process for developing copy, from initial research and collaboration to final implementation and iteration.

• Demonstrate how you’ve applied a consistent tone of voice and brand personality across different product surfaces.

• Provide examples of content developed within regulatory or compliance frameworks, illustrating your understanding of legal constraints and disclosure requirements.

Process Documentation:

• Ability to produce and maintain style guides, content inventories, and copy specifications that design and engineering teams can work from.

• Document the process for defining source copy for localization handoff to translation vendors.

• Evidence of reviewing and aligning interface copy introduced without UX writing input to platform standards.

📝 Enhancement Note: A strong portfolio is crucial for this role, especially one that highlights experience with regulated industries and the ability to create systematic content solutions like style guides and design system components.

💵 Compensation & Benefits

Salary Range: For a UX Writer with 3-5 years of experience in São Paulo, Brazil, the estimated salary range is R$7,000 to R$12,000 per month. This estimate is based on industry benchmarks for similar roles in the Brazilian market, considering the specific requirements for UX writing, regulatory experience, and language proficiency.

Benefits:

• Health Plan with national coverage.

• Gym memberships through TotalPass.

• Food vouchers for groceries or restaurants.

• Premium snacks available in the office, free of charge.

• 2 extra days off per year.

Working Hours: The standard working hours are likely to be around 40 hours per week, typical for a full-time role. The hybrid work model offers flexibility in how these hours are managed, balancing in-office and remote work.

📝 Enhancement Note: Salary is estimated based on local market rates for mid-level UX Writers in São Paulo, Brazil. The benefits package is comprehensive, reflecting a focus on employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming (online gambling and betting services). Futuras Apostas operates Brazino777 Brazil, a licensed iGaming platform.

Company Size: While not explicitly stated, the mention of an "office in São Paulo" and a "Product Department" suggests a mid-to-large sized organization with established operational structures.

Founded: The founding date is not provided, but the company is described as a "leading online casino in Brazil," indicating significant market presence and history.

Team Structure:

• The UX Writer will be part of the Product Department, working closely with Product Managers and Designers.

• Collaboration is expected across various functional teams, including potentially Marketing, Legal, and Engineering, to ensure consistent and compliant player experiences.

Methodology:

• A player-first approach to product development, focusing on a safe, secure, and enjoyable experience.

• Utilization of cutting-edge technologies and partnerships with top game providers.

• Emphasis on data-driven decision-making and continuous improvement of the platform.

• Commitment to meeting Brazilian regulatory requirements.

Company Website: [Futuras Apostas Website - Not Provided, use company_url if available, otherwise omit]

📝 Enhancement Note: The company operates in a highly regulated and competitive industry. Culture likely emphasizes innovation, data-driven decisions, and a strong adherence to compliance and player safety.

📈 Career & Growth Analysis

Operations Career Level: This is a mid-level UX Writer position, suitable for professionals with 3-5 years of dedicated experience. The role offers significant responsibility in shaping the user experience through language.

Reporting Structure: The UX Writer will likely report to a Product Lead, Head of Content, or a Senior Product Manager within the Product Department.

Operations Impact: The UX Writer's work directly influences player acquisition, engagement, retention, and trust. Clear, compliant, and user-friendly copy is critical for navigating complex flows like registration, payments, and responsible gaming, directly impacting conversion rates and regulatory adherence.

Growth Opportunities:

• Specialization: Deepen expertise in iGaming UX writing, regulatory compliance for fintech/iGaming, and localization strategies for Latin American markets.

• Leadership: Potential to grow into a Lead UX Writer or Content Design Manager role, overseeing junior writers and setting content strategy for new product initiatives.

• Skill Development: Opportunities to expand into broader content strategy, information architecture, and cross-functional leadership.

• Industry Exposure: Gaining extensive experience in a dynamic and regulated industry like iGaming.

📝 Enhancement Note: The role offers a clear path for specialization within UX writing, particularly in regulated industries, and the potential for leadership growth within a rapidly evolving sector.

🌐 Work Environment

Office Type: The company operates a hybrid work model, suggesting a blend of remote work and in-office collaboration. The São Paulo office likely offers a modern, collaborative workspace.

Office Location(s): São Paulo, State of São Paulo, Brazil. Specific office address details are not provided but are implied to be a central hub for collaboration.

Workspace Context:

• A hybrid model allows for flexibility, supporting focused individual work remotely and collaborative sessions in the office.

• The office environment is expected to be equipped with necessary amenities (premium snacks, comfortable spaces) to foster productivity and team interaction.

• Collaboration will be a key aspect, with opportunities to work closely with product, design, and potentially legal and marketing teams.

Work Schedule: The hybrid model implies flexibility in structuring the work week, though core hours for team collaboration and meetings will likely be established. The role is full-time, typically around 40 hours per week.

📝 Enhancement Note: The hybrid nature of the work environment is a significant factor, offering a balance between personal flexibility and team cohesion, crucial for collaborative roles like UX writing.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios, assessing qualifications and cultural fit.

• Skills Assessment/Work Sample: Candidates may be asked to complete a writing test or a more involved UX writing challenge to evaluate their practical skills in crafting relevant copy.

• Interviews: Multiple rounds of interviews, likely including discussions with the hiring manager, Product Managers, Designers, and potentially peers. These will focus on experience, problem-solving abilities, and approach to UX writing challenges.

• Final Interview: Potentially with senior leadership to discuss strategic fit and long-term vision.

Portfolio Review Tips:

• Highlight Regulatory Experience: Clearly showcase any work done for regulated industries (fintech, iGaming, healthcare) and emphasize your understanding of compliance, disclosures, and legal constraints.

• Demonstrate Process: For each project, explain your methodology: how you approached the problem, collaborated with stakeholders, iterated on copy, and measured success (if applicable).

• Showcase Figma Skills: Include examples of how you've integrated copy within Figma mockups or contributed to design system components.

• Tailor to iGaming: If you have direct iGaming experience, make it prominent. If not, draw parallels to similar user-centric, regulated digital products.

• Language Proficiency: Clearly indicate your native Portuguese and working English proficiency within your portfolio or resume.

Challenge Preparation:

• Be ready to write copy for specific user flows common in iGaming (e.g., deposit/withdrawal, responsible gaming prompts, error messages during verification).

• Practice articulating your UX writing decisions, explaining the rationale behind word choices, tone, and structure.

• Prepare to discuss how you would contribute to or maintain a style guide and design system's content layer.

• Research Futuras Apostas and Brazino777 Brazil to understand their current user experience and target audience.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio for relevance to regulated industries and their ability to articulate their UX writing process. A practical writing challenge is highly probable.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design collaboration, wireframing, and integrating copy directly into mockups. Proficiency is a requirement.

• Design Systems: Experience contributing to or utilizing content within a design system is necessary for maintaining consistency and scalability.

• Content Management Systems (CMS): While not explicitly mentioned, familiarity with CMS platforms used for website content management could be beneficial for broader content initiatives.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, Mixpanel, Amplitude): Understanding how to interpret user behavior data to inform copy decisions and measure the impact of UX writing changes.

• A/B Testing Tools: Experience in setting up and analyzing A/B tests for copy variations to optimize user flows and conversion rates.

CRM & Automation:

• Customer Relationship Management (CRM) Systems: While not a primary tool for UX writing, understanding how customer data is managed and how messaging is delivered through CRM platforms can be helpful.

• Collaboration Tools: Platforms like Slack, Microsoft Teams, or similar for team communication and project management.

📝 Enhancement Note: Figma is a key tool mentioned, highlighting the importance of direct collaboration within the design workflow. Familiarity with analytics is also crucial for data-informed content decisions.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A core value focused on delivering a safe, secure, and enjoyable experience for all players.

• Curiosity & Innovation: Encouraging a mindset that drives exploration and the adoption of new technologies and approaches.

• Integrity & Compliance: A strong emphasis on adhering to regulatory requirements and ethical business practices, especially critical in the iGaming sector.

• Collaboration: Fostering teamwork across departments to achieve shared goals and create seamless user experiences.

• Excellence: Striving for the highest standards in product quality, service, and operational efficiency.

Collaboration Style:

• Cross-functional collaboration is expected, particularly between UX Writing, Product Management, and UX Design.

• Open communication and feedback loops are likely encouraged to ensure content is integrated effectively and aligns with product goals.

• A supportive environment that values diverse perspectives to drive innovation and problem-solving.

📝 Enhancement Note: The company culture appears to value innovation, a player-first mindset, and a strong commitment to regulatory compliance, which will be reflected in the UX Writer's daily work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Regulatory Complexity: Navigating and interpreting Brazilian iGaming regulations to ensure all copy is compliant, which can be a dynamic and demanding task.

• Balancing Tone and Compliance: Crafting engaging and user-friendly copy while strictly adhering to legal and regulatory requirements.

• Localization Nuances: Adapting content for different markets (e.g., Spanish-speaking regions) while maintaining brand voice and regulatory compliance.

• Hybrid Work Management: Effectively collaborating and maintaining team cohesion in a hybrid work environment.

• Content Consistency: Ensuring a unified voice and tone across all platform surfaces and user journeys, especially as the product evolves.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen knowledge in iGaming regulations, responsible gaming best practices, and UX writing for regulated industries.

• Cross-Functional Projects: Exposure to various aspects of product development, marketing, and legal, broadening understanding of the business.

• Mentorship: Potential to learn from experienced Product Managers, Designers, and legal experts within the organization.

• Industry Conferences: Attending events related to UX, content strategy, or iGaming to stay abreast of industry trends.

📝 Enhancement Note: The primary challenges revolve around the highly regulated nature of the iGaming industry and the need for precise, compliant communication. Growth opportunities lie in specialization and cross-functional skill development.

💡 Interview Preparation

Strategy Questions:

• "How do you approach writing copy for regulated products, specifically in the iGaming sector?" (Prepare to discuss your understanding of compliance, disclosure language, and risk mitigation).

• "Describe a time you had to translate complex technical or legal information into clear, user-friendly language. What was your process?" (Highlight your problem-solving skills and user-advocacy).

• "How would you collaborate with a Product Manager and a UX Designer on a new feature from the initial PRD to final implementation?" (Emphasize your understanding of the product development lifecycle and your role within it).

Company & Culture Questions:

• "What interests you about Futuras Apostas and the iGaming industry?" (Show genuine research into the company and the sector).

• "How do you navigate ambiguity or conflicting feedback when working on content?" (Demonstrate your ability to seek clarification and find solutions).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, clearly outlining the problem, your role, the solution (your copy), and the outcome.

• Highlight Regulatory Wins: Dedicate specific examples or case studies to projects involving regulatory compliance. Detail the constraints and how you successfully met them.

• Showcase Figma Integration: Be prepared to demonstrate how your copy fits within UI mockups, perhaps by sharing Figma screens or interactive prototypes.

• Quantify Impact: If possible, use metrics to show the effectiveness of your copy (e.g., improved conversion rates, reduced support queries, higher completion rates).

• Language Focus: Clearly articulate your proficiency in Brazilian Portuguese and English, and how you leverage these skills.

📝 Enhancement Note: Be prepared to discuss specific examples of your work, especially those demonstrating regulatory understanding and collaborative problem-solving within a design context.

📌 Application Steps

To apply for this UX Writer position:

• Submit your application through the provided application link.

• Tailor Your Resume: Highlight your experience in UX writing, content design, and product content strategy, emphasizing any work within regulated industries or iGaming. Use keywords from the job description such as "UX Writer," "Content Design," "Figma," "Regulatory Compliance," and "Brazilian Portuguese."

• Curate Your Portfolio: Ensure your portfolio prominently features examples relevant to the responsibilities outlined, such as error messages, onboarding flows, and compliance-related copy. Include case studies that demonstrate your process and impact.

• Prepare for a Writing Challenge: Be ready to complete a practical writing assessment that tests your ability to craft clear, concise, and compliant copy for common iGaming scenarios.

• Research Futuras Apostas: Understand their product (Brazino777 Brazil), their market position, and their commitment to player experience and regulatory adherence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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