Ux Ui Designer

📍 Job Overview

Job Title: UX/UI Designer

Company: Tropicfeel

Location: Barcelona, Catalonia, Spain

Job Type: Full-time

Category: UX/UI Design & Conversion Rate Optimization (CRO)

Date Posted: June 11, 2026

Experience Level: Mid-level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in enhancing Tropicfeel's digital presence by focusing on UX/UI design for web touchpoints, ensuring a seamless and conversion-optimized user experience.

• You will lead the Conversion Rate Optimization (CRO) strategy, utilizing A/B testing and data analysis to drive measurable improvements in user engagement and sales.

• This position involves managing web content and quality assurance (QA) for digital assets, translating commercial campaign directions into effective web components.

• The role requires a blend of design expertise, analytical skills, and a deep understanding of e-commerce best practices to elevate the digital journey for Tropicfeel customers.

📝 Enhancement Note: This role blends traditional UX/UI design with a strong CRO focus, indicating a need for a candidate who can not only design beautiful interfaces but also drive tangible business outcomes through data-driven experimentation and optimization. The hybrid nature and specific office days suggest a structured approach to in-office collaboration.

📈 Primary Responsibilities

• Lead the end-to-end design and iterative optimization of all web touchpoints, strictly adhering to Tropicfeel's brand guidelines and design principles.

• Develop and refine user flows, wireframes, and high-fidelity interfaces for critical web pages, including the homepage, collection pages, and product detail pages (PDPs).

• Analyze quantitative website metrics (e.g., Click-Through Rate (CTR), time on page, bounce rate) and synthesize qualitative user feedback to identify friction points and areas for improvement.

• Conduct weekly performance reviews of website metrics to proactively address user experience challenges and enhance conversion pathways.

• Drive the long-term strategic vision for innovation, scalability, and user-centric design across Tropicfeel's digital platforms.

• Own and execute the continuous optimization strategy for key e-commerce pages, including the Homepage, Collection pages, landing pages, and PDPs.

• Monitor weekly conversion metrics (e.g., Add-to-Cart rate, Conversion Rate) to identify performance trends and opportunities for growth.

• Plan, design, and execute A/B and multivariate testing experiments to validate hypotheses and improve user engagement across diverse user segments.

• Collaborate closely with E-commerce, Performance Marketing, and Brand teams to implement conversion-focused designs and campaign strategies.

• Lead projects aimed at increasing conversion rates through structural layout evolution, persuasive content integration, and optimized user journeys.

• Report comprehensively on testing outcomes, user insights, and overall CRO progress to inform roadmap priorities and strategic decisions.

• Create and maintain up-to-date product pages, ensuring accurate, compelling, and brand-aligned information is presented to customers.

• Optimize all web assets for performance, device responsiveness, and adherence to brand guidelines, ensuring a consistent user experience across devices.

• Translate commercial campaign creative directions into high-impact digital assets and web page layouts.

• Leverage AI tools like ChatGPT to generate and refine high-quality web copy, ensuring it aligns with the brand's tone of voice and conversion objectives.

• Oversee the product content lifecycle, including descriptions, badges, filtering attributes, and Search Engine Optimization (SEO) metadata.

• Build campaign-specific pages, homepage content modules, and PDP layouts using existing templates or by designing new sections as needed.

📝 Enhancement Note: The responsibilities are clearly segmented into three key areas: UX/UI Design, CRO Leadership, and Web Content/QA Management. This structure highlights the multi-faceted nature of the role and the expectation for leadership in the CRO domain, not just execution. The emphasis on AI tools for content creation is a forward-looking aspect of the role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Marketing, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience: 2-5 years of proven experience in UX/UI design, with a strong emphasis on e-commerce and conversion rate optimization. Experience in a fast-paced, entrepreneurial environment is highly valued.

Required Skills:

• Language Proficiency: Professional fluency in English (B2-C1 level) and native or bilingual proficiency in Spanish (C1 level).

• Core Technical Tooling: Expert mastery of

Figma for interface design, wireframing, prototyping, and developer hand-off.

• End-to-End Product Design Process: Proven ability to manage the full product design lifecycle, including:

  • Discovery & Research: Conducting user research, competitive benchmarking, and defining problem statements and solution requirements.
  • UI Design: Executing high-fidelity visual and interface design with a strong aesthetic sensibility.
  • Developer Hand-off: Seamlessly preparing, translating, and delivering design assets and specifications to engineering teams.

• Conversion Rate Optimization (CRO): Demonstrated experience in developing and implementing CRO strategies, including A/B testing, multivariate testing, and conversion funnel analysis.

• Data Analysis: Proficiency in analyzing quantitative data (e.g., CTR, bounce rate, conversion rates) and qualitative feedback to derive actionable insights.

• Web Content & QA: Experience in managing web content, ensuring accuracy, optimizing for performance, and performing quality assurance checks.

• Visual Acumen: A strong visual eye and a deep interest in artistic aesthetics, with the ability to translate brand identity into compelling digital experiences.

• Responsive Design: Understanding of responsive design principles and experience designing for various devices and screen sizes.

• E-commerce Understanding: Familiarity with e-commerce platforms, customer journeys, and key performance indicators.

Preferred Skills:

• Experience with AI tools for content generation and optimization (e.g., ChatGPT).

• Familiarity with web analytics platforms (e.g., Google Analytics).

• Experience with project management tools (e.g., Jira, Asana).

• Knowledge of SEO best practices for web content.

• Experience working in a B-Corp certified company or with a strong sustainability focus.

📝 Enhancement Note: The emphasis on Figma proficiency and the detailed breakdown of the product design process are critical. The dual language requirement highlights the importance of clear communication within a diverse team and with a global customer base. The "visual eye and deep interest in artistic aesthetics" points to a company that values design beyond mere functionality.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Case Studies: Showcase 2-3 comprehensive case studies demonstrating your end-to-end product design process for web interfaces, with a clear focus on e-commerce and conversion optimization.

• Problem Definition & Solution: Clearly articulate the problem you were trying to solve, the user needs identified, and the strategic design decisions made.

• User Flows & Wireframes: Include examples of user flows and wireframes to illustrate the thought process behind the design architecture.

• High-Fidelity Designs: Present visually polished final interface designs, highlighting aesthetic choices and adherence to brand guidelines.

• CRO & A/B Testing Examples: If possible, include examples of CRO initiatives, A/B tests conducted, and the resulting impact on key metrics (e.g., conversion rates, engagement). Quantify results wherever possible.

• Developer Hand-off: Demonstrate how you prepare and hand off design assets to development teams, showcasing your understanding of technical constraints and collaboration.

• Tool Proficiency: Explicitly mention and, if possible, show examples of your work produced using Figma.

Process Documentation:

• Workflow Design: Showcase your ability to map out and document complex user workflows and design processes.

• Optimization Strategies: Detail your approach to identifying and implementing process optimizations, particularly in the context of web design and CRO.

• Measurement and Analysis: Explain how you measure the success of your designs and optimization efforts, including the metrics you track and the tools you use.

📝 Enhancement Note: A strong portfolio is crucial for this role. Candidates should highlight their ability to not only create aesthetically pleasing designs but also to demonstrate a data-driven approach to optimization and a clear understanding of the e-commerce conversion funnel. Emphasizing quantifiable results from CRO efforts will be highly advantageous.

💵 Compensation & Benefits

Salary Range: Based on the location (Barcelona, Spain), experience level (2-5 years), and the hybrid nature of the role, the estimated annual gross salary range for a UX/UI Designer with CRO responsibilities is approximately €30,000 - €45,000. This is an estimate and actual compensation will depend on the candidate's specific skills, experience, and performance during the interview process.

Benefits:

• Culture of Freedom, Flexibility, and Trust: An environment that values autonomy and empowers employees.

• Entrepreneurial Environment: Opportunities to contribute to a growing brand and innovative projects.

• Hybrid Policy: 3 days in the office and 2 days remote working per week, promoting work-life balance.

• Remote Work Allowance: Up to 2 full weeks plus 10 additional days of remote work per year, allowing for travel and exploration.

• Flexible Working Hours: Ability to adjust start and finish times to accommodate personal needs.

• Pet-Friendly Office: The office welcomes employees' pets daily.

• Product Discounts: 50% discounts on all Tropicfeel products.

• Local Mobility Discounts: Discounts with partners like Cooltra and Kleta.

• Daily Refreshments: Fresh fruit, coffee, and tea provided daily.

• Team-Building Activities: Regular company celebrations and team-building events.

• Social Benefits: Access to social benefits through Cobee cards, offering discounts on restaurants, transportation, and memberships.

• Career Development: Opportunities for career growth through dedicated development programs.

Working Hours: Full-time, with flexible starting and finishing hours. The standard expectation is likely around 40 hours per week, with the hybrid policy allowing for a mix of office and remote work.

📝 Enhancement Note: The salary estimate is based on typical mid-level UX/UI designer roles in Barcelona, considering the added CRO responsibilities which can command a premium. The benefits package is extensive and aligns with a modern, employee-centric company culture, particularly the unique remote work allowance and strong emphasis on work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Apparel & Accessories, Sustainable Products. Tropicfeel operates within the direct-to-consumer (DTC) e-commerce space, focusing on sustainable and versatile travel gear and apparel.

Company Size: Mid-sized company, likely between 50-200 employees, based on the team tailor platform and the scope of the role. This size suggests a dynamic, agile environment where individual contributions have a significant impact.

Founded: Tropicfeel was founded to address a need for conscious and versatile travel products, emphasizing a connection to the planet and personal growth through exploration. As a B-Corp, its founding principles are deeply rooted in social and environmental responsibility.

Team Structure:

• Operations Team: The UX/UI Designer will likely be part of a broader Digital Product or E-commerce team.

• Reporting Structure: The role reports into the Ecommerce Manager and potentially has direct interaction with the Area Director for technical interviews.

• Cross-functional Collaboration: Close collaboration is expected with E-commerce, Performance Marketing, Brand, and potentially Product Development teams. The design role is central to translating business objectives into digital user experiences.

Methodology:

• Data-Driven Decision Making: Emphasis on using quantitative data and qualitative feedback to inform design and optimization strategies.

• Experimentation Culture: A commitment to continuous improvement through rigorous A/B and multivariate testing.

• Agile Development: Likely operates with agile methodologies to facilitate rapid iteration and response to market trends.

• Brand Consistency: Strong focus on maintaining a cohesive and authentic brand identity across all digital touchpoints.

Company Website: https://careers.tropicfeel.com/jobs/7891550-ux-ui-designer

📝 Enhancement Note: Tropicfeel's identity as a B-Corp and its mission to promote conscious exploration are key cultural differentiators. This suggests a company that values purpose-driven work, sustainability, and a genuine connection with its customers and employees. The entrepreneurial spirit mentioned hints at a culture that encourages initiative and innovation.

📈 Career & Growth Analysis

Operations Career Level: Mid-level (2-5 years experience). This role is designed for a designer who can operate independently on key web assets and lead specific optimization initiatives. It bridges the gap between junior execution and senior strategic leadership.

Reporting Structure: The UX/UI Designer reports to the Ecommerce Manager, indicating a direct line of responsibility for web performance and user experience within the e-commerce function. The involvement of an Area Director in the technical interview suggests a higher level of strategic oversight and potential for broader impact.

Operations Impact: This role has a direct and significant impact on Tropicfeel's revenue. By optimizing the user experience and conversion rates of key web pages, the designer directly influences customer acquisition, engagement, and sales. Their work is critical in translating brand vision into tangible business results within the digital commerce space.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in Conversion Rate Optimization (CRO) and become a go-to specialist in this area.

• Leadership: Potential to grow into a Senior UX/UI Designer or CRO Lead role, managing more complex projects and potentially mentoring junior designers.

• Cross-functional Exposure: Gain broader experience by working closely with Marketing, Brand, and E-commerce teams, understanding the full spectrum of DTC operations.

• Product Strategy: Contribute to the strategic direction of Tropicfeel's digital product roadmap, influencing future features and user experiences.

📝 Enhancement Note: The role offers a clear path for growth within a specialized area (CRO) or a broader expansion into product strategy and leadership. The hybrid and remote work options also contribute to a flexible career path.

🌐 Work Environment

Office Type: The office is described as "cool Poblenou offices," indicating a modern, potentially creative workspace located in a vibrant Barcelona neighborhood. It's a hub for collaboration, with a hybrid policy allowing for remote work.

Office Location(s): Poblenou (L4 metro line), Barcelona, Spain, situated just 10 minutes from the beach. This location is known for its tech and creative scene, offering a desirable work environment.

Workspace Context:

• Collaborative Environment: The 3 days per week in the office are designed for collaboration, team meetings, and brainstorming sessions.

• Tools & Technology: Access to industry-standard design tools like Figma, and potentially other project management and analytics software used by the team.

• Team Interaction: Opportunities to engage with various teams, fostering a dynamic and interconnected work culture. The pet-friendly aspect adds a unique, relaxed element.

Work Schedule: Full-time with flexible start and end times. This allows for better work-life integration, accommodating personal routines while ensuring core working hours are met for team collaboration.

📝 Enhancement Note: The location in Poblenou, Barcelona, is a significant draw, offering a desirable lifestyle and a hub for innovation. The hybrid model and flexible hours are key components of the work environment, catering to modern professional expectations.

📄 Application & Portfolio Review Process

Interview Process:

• CV Application Review: Initial screening of applications to assess qualifications and fit.

• "Let's Chat" (People Team): A 20-30 minute introductory call with the People Team to discuss your background, career aspirations, and expectations for the role, and to assess cultural alignment.

• Technical Interview & Case Study Presentation: A more in-depth interview conducted at the office, where you will present a prepared technical case study to the Ecommerce Manager and Area Director. This assesses your design skills, problem-solving abilities, and strategic thinking.

Portfolio Review Tips:

• Curate Effectively: Select 2-3 of your strongest e-commerce and CRO-focused case studies that best showcase your end-to-end design process, problem-solving skills, and impact.

• Quantify Results: Wherever possible, use data and metrics to demonstrate the impact of your design decisions and CRO efforts (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%").

• Tell a Story: Structure your case studies as narratives: define the problem, explain your research and ideation process, detail your design solutions, and clearly articulate the outcomes and learnings.

• Highlight Figma Proficiency: Clearly demonstrate your expertise in Figma, showing how you leverage its features for design, prototyping, and developer hand-off.

• Address CRO: Explicitly detail your approach to CRO, including any A/B testing methodologies, analysis, and hypothesis validation.

• Brand Alignment: Show how you can adapt your design style to fit Tropicfeel's brand identity and aesthetic.

Challenge Preparation:

• Understand the Case Study: Thoroughly analyze the technical case study prompt. Identify the core objectives, target audience, and key metrics for success.

• Research Tropicfeel: Deeply understand Tropicfeel's brand, products, target market, and current digital presence. Analyze their website for potential areas of UX/UI improvement and CRO opportunities.

• Develop a Strategy: Outline a clear strategy for addressing the case study, incorporating research, design thinking, and CRO principles.

• Prepare Visuals: Create compelling visual aids (mockups, wireframes, flow diagrams) to support your presentation. Ensure they are professional and clearly communicate your ideas.

• Practice Your Presentation: Rehearse your presentation to ensure it flows logically, stays within the allocated time, and effectively communicates your thought process and recommendations. Be prepared to answer questions on your design choices and CRO rationale.

• Focus on Impact: Emphasize how your proposed solutions will drive business value for Tropicfeel, particularly in terms of conversion and user engagement.

📝 Enhancement Note: The interview process clearly emphasizes both technical design skills and the ability to drive business results through CRO. The case study presentation is a critical stage, requiring thorough preparation and a demonstration of strategic thinking relevant to Tropicfeel's e-commerce goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for interface design, wireframing, prototyping, and developer hand-off. Proficiency is essential.

• AI Content Tools (e.g., ChatGPT): Used for generating and optimizing web copy, refining tone of voice, and enhancing conversion-focused content.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics): Likely used for monitoring website performance, tracking user behavior, and identifying trends in CTR, bounce rates, and conversion rates.

• CRO Testing Platforms (e.g., VWO, Optimizely, Google Optimize): Essential for planning, executing, and analyzing A/B and multivariate tests.

CRM & Automation:

• While not explicitly mentioned for this role, familiarity with CRM systems and marketing automation platforms could be beneficial for understanding the broader customer journey and data flow. Other Potential Tools:

• Project Management Software (e.g., Jira, Asana, Trello): For task management, workflow tracking, and team collaboration.

• User Research Tools: Potentially used for gathering qualitative feedback.

📝 Enhancement Note: The explicit mention of Figma and ChatGPT highlights key technology requirements. Proficiency in analytics and A/B testing platforms is critical for the CRO aspect of the role, indicating a data-driven approach to design.

👥 Team Culture & Values

Operations Values:

• Aliveness: The core value of being fully present and connected, encouraging a mindset of engagement and passion in work.

• Excellence: A commitment to high standards in design, execution, and results, driving continuous improvement.

• Impact: A focus on work that has tangible effects on the brand, customers, and business objectives.

• Authenticity: Maintaining genuine brand identity and fostering honest communication and relationships.

• Conscious Exploration: Aligning work with the company's mission of promoting responsible and intentional travel.

• Data-Driven: Relying on data and insights to inform decisions and measure success.

• Efficiency: Striving for optimized processes and effective use of resources.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with E-commerce, Performance Marketing, and Brand teams, requiring strong communication and partnership skills to translate commercial goals into effective digital experiences.

• Feedback Culture: An environment that encourages constructive feedback to foster continuous improvement in design and processes.

• Agile & Iterative: A willingness to adapt designs and strategies based on testing results and evolving business needs.

• Shared Ownership: A sense that everyone contributes to building a cohesive global brand, implying a team-oriented approach.

📝 Enhancement Note: Tropicfeel's culture appears to be built around a strong mission, a commitment to excellence, and a collaborative, data-informed approach. The emphasis on "Aliveness" suggests a desire for passionate and engaged employees.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Conversion Goals: Effectively merging a strong visual identity and user experience with the imperative to drive conversions and sales.

• Continuous Optimization Demands: Keeping up with the pace of A/B testing, data analysis, and iterative design improvements required for ongoing optimization.

• Translating Campaign Creative: Effectively translating diverse commercial campaign creative directions into compelling and effective web assets.

• Managing Multiple Web Touchpoints: Overseeing design and optimization for various high-traffic pages and ensuring consistency across them.

• Evolving Digital Landscape: Staying abreast of the latest UX/UI trends, CRO best practices, and e-commerce technologies.

Learning & Development Opportunities:

• CRO Specialization: Deepen expertise in advanced A/B testing methodologies, statistical analysis, and conversion psychology.

• Product Strategy Contribution: Gain exposure to broader product strategy discussions and contribute to the long-term vision for Tropicfeel's digital platforms.

• Cross-functional Skill Development: Learn from marketing, brand, and e-commerce specialists to gain a holistic understanding of the DTC business.

• AI Tool Proficiency: Enhance skills in leveraging AI for content creation and optimization, a growing area in digital marketing and design.

• Mentorship: Potential for mentorship from senior leaders within the e-commerce or digital product teams.

📝 Enhancement Note: This role offers significant opportunities for professional development in the high-demand fields of UX/UI design and CRO, particularly within an e-commerce context. The challenges are typical of a growth-oriented digital role, requiring adaptability and a proactive learning mindset.

💡 Interview Preparation

Strategy Questions:

• How would you approach optimizing the Tropicfeel homepage for conversion, considering both user experience and brand aesthetics?

• Describe a time you used data and user feedback to significantly improve a web interface or conversion rate. What was your process, and what were the results?

• How do you balance the creative aspects of UX/UI design with the analytical requirements of CRO?

• What is your process for translating a brand's creative campaign into effective digital assets and web page layouts?

• How would you prioritize A/B testing initiatives for a fast-growing e-commerce site like Tropicfeel? Company & Culture Questions:

• How do Tropicfeel's values, such as "Aliveness" and being a B-Corp, resonate with your own professional values?

• What aspects of Tropicfeel's brand and mission appeal to you most, and how would you ensure your designs reflect this?

• How do you approach collaboration with cross-functional teams (e.g., marketing, brand, e-commerce)?

• Describe your ideal work environment in terms of flexibility, trust, and collaboration. Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of Tropicfeel and the specific challenge or goal addressed in your case study.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) to illustrate your design process and final solutions.

• Quantify Impact: Clearly present the metrics and results achieved through your designs and CRO efforts. Use charts or graphs for clarity.

• Explain Your "Why": Articulate the rationale behind your design decisions, linking them back to user needs, business objectives, and CRO principles.

• Demonstrate Figma Skills: Be prepared to navigate through your Figma files or showcase specific features you used effectively.

• Address CRO Methodologies: Explain your approach to A/B testing, hypothesis generation, and data analysis.

• Be Prepared for Questions: Anticipate questions about your design choices, problem-solving approach, and how you handle feedback.

📝 Enhancement Note: Candidates should prepare to discuss specific examples of their work that demonstrate both strong design capabilities and measurable impact on conversion rates. Understanding Tropicfeel's brand and mission will be crucial for aligning with their culture and values.

📌 Application Steps

To apply for this UX/UI Designer position at Tropicfeel:

• Submit your CV: Ensure your resume is up-to-date and highlights relevant UX/UI design, CRO, and e-commerce experience. Tailor it to include keywords from the job description.

• Prepare Your Portfolio: Curate a strong portfolio showcasing 2-3 e-commerce-focused case studies. Emphasize your process, design solutions, and quantifiable results from CRO efforts. Ensure Figma proficiency is evident.

• Research Tropicfeel: Thoroughly investigate Tropicfeel's website, brand mission, product offerings, and current digital marketing efforts. Understand their target audience and unique selling propositions.

• Practice Your Pitch: Be ready to clearly articulate your experience, design philosophy, and how you can contribute to Tropicfeel's goals during the initial chat with the People Team.

• Prepare Your Case Study Presentation: For the technical interview, meticulously prepare your case study presentation, focusing on clear visuals, a compelling narrative, quantifiable results, and a strategic approach to solving the given challenge.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.