UX Strategy Specialist

📍 Job Overview

Job Title: UX Strategy Specialist

Company: Risepoint

Location: US - Remote

Job Type: Full-Time

Category: UX Strategy & Optimization

Date Posted: May 27, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and implement comprehensive UX strategies to enhance digital assets, focusing on paid media landing pages and organic website experiences.

• Drive user engagement, lead generation, and application conversions through data-informed UX/UI optimization initiatives.

• Collaborate with cross-functional teams, including UX designers, content administrators, SEO analysts, and integrated marketing managers, to align digital strategies with business objectives.

• Advocate for user-centered design principles and translate insights into actionable recommendations for improving the overall user experience and digital footprint.

📝 Enhancement Note: This role is framed within the context of an education technology company focused on growing online degree programs. The UX Strategy Specialist will play a crucial role in optimizing digital experiences to attract and enroll students, directly impacting the company's revenue and partner university success. The emphasis is on both strategic planning and hands-on optimization of digital assets.

📈 Primary Responsibilities

• Develop and execute UX strategies that align with overarching Risepoint business goals and user experience best practices across all digital assets, including paid media landing pages and organic website sections.

• Conduct in-depth analysis of user behavior, website performance, and conversion funnels to identify opportunities for UX/CRO (Conversion Rate Optimization).

• Collaborate closely with UX designers, content administrators, SEO analysts, and integrated marketing managers to integrate UX best practices into project plans and digital content strategies.

• Translate data-driven insights from analytics platforms (e.g., Adobe Analytics, Google Analytics) into actionable recommendations for improving user experience, engagement, lead generation, and conversion rates.

• Work with copywriting and content administration teams to ensure templates and UX strategies are consistently adhered to during web optimization projects and initiatives.

• Contribute to defining and upholding UX guidelines and standards to ensure consistency across digital platforms, advocating for user-centered design principles throughout the organization.

• Optimize existing site templates and create net-new web templates that incorporate testing/optimization learnings to enhance user experience and content engagement.

• Provide assistance and support to other UX Strategy team members and the Senior UX Strategy Manager for optimization and launch projects as needed.

• Stay current with industry trends, emerging technologies, and best practices in UX strategy, CRO, and digital marketing to continuously improve Risepoint's digital offerings.

📝 Enhancement Note: The core responsibility for this role revolves around driving measurable improvements in user engagement, lead generation, and conversion rates through strategic UX optimization. This involves a blend of strategic thinking, analytical skills, and collaborative execution to achieve tangible business outcomes for Risepoint and its university partners.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2-3 years of professional experience in UX strategy, UX design, Conversion Rate Optimization (CRO), or a similar digital strategy role.

• Demonstrated success in improving UX, user engagement, lead generation, and conversion rates through strategic initiatives.

Required Skills:

• UX Strategy Development: Ability to define and articulate UX strategies that align with business goals and user needs.

• Conversion Rate Optimization (CRO): Deep understanding of CRO best practices and methodologies to drive measurable improvements in key metrics.

• User-Centered Design (UCD): Strong advocacy for and application of user-centered design principles in all digital initiatives.

• Analytics Platforms: Proficiency in using analytics platforms such as Adobe Analytics, Google Analytics, or similar tools to derive insights and measure performance.

• Content Management Systems (CMS): Familiarity with digital content management tools and platforms like WordPress, Drupal, or other relevant CMS.

• CRM Systems: Understanding of CRM systems and their role in managing customer data and optimizing user journeys.

• Strategic Planning: Ability to develop long-term strategies and translate them into actionable plans.

• Quantitative Analysis: Strong quantitative skills and the ability to interpret data to inform decision-making.

• Problem Solving: Excellent problem-solving capabilities with a focus on identifying root causes and developing effective solutions.

• Critical Thinking: Ability to analyze complex situations, evaluate options, and make sound judgments.

• Written Communication: Excellent written communication skills for creating reports, strategy documents, and collaborating effectively.

• Verbal Communication: Strong verbal communication skills for presenting ideas, collaborating with stakeholders, and advocating for UX initiatives.

Preferred Skills:

• Experience specifically within the education technology sector.

• Familiarity with A/B testing and multivariate testing tools and methodologies.

• Knowledge of SEO best practices and their integration with UX strategy.

• Experience with web component libraries and their strategic application.

• Ability to manage multiple projects simultaneously and adhere to strict deadlines.

📝 Enhancement Note: The required experience level of 2-3 years suggests this role is aimed at an individual who has moved beyond entry-level UX roles and is ready to take on more strategic ownership and contribute to significant optimization efforts. The emphasis on analytics and CMS/CRM proficiency highlights the practical, data-driven nature of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase at least 2-3 detailed case studies demonstrating successful UX strategy implementation, focusing on measurable improvements in engagement, lead generation, or conversion rates.

• Strategic Frameworks: Present examples of strategic planning documents, user journey maps, or UX strategy frameworks developed for previous projects.

• Data Analysis & Insights: Include examples of how data from analytics platforms was used to identify optimization opportunities and inform strategic decisions.

• CRO Initiatives: Detail specific CRO projects undertaken, including hypotheses, testing methodologies, and outcomes.

• Cross-Functional Collaboration Examples: Illustrate instances where collaboration with design, development, marketing, or content teams led to successful UX outcomes.

Process Documentation:

• Workflow Design & Optimization: Examples of documented workflows for UX strategy development, A/B testing implementation, or optimization project management.

• User Research & Analysis: Demonstrate processes used for gathering user feedback, conducting usability tests, or analyzing user behavior data.

• Performance Measurement: Show evidence of how performance metrics and KPIs were defined, tracked, and reported on for UX initiatives.

📝 Enhancement Note: Candidates are expected to provide tangible evidence of their strategic thinking and execution capabilities through a portfolio. This should highlight their ability to not only conceptualize UX strategies but also to implement them, measure their impact using data, and collaborate effectively to achieve business objectives, particularly in the areas of lead generation and conversion.

💵 Compensation & Benefits

Salary Range:

• Given the "Mid-Level" experience (2-5 years), "Fully Remote" status within the United States, and the "UX Strategy Specialist" title, a competitive salary range would typically fall between

$75,000 - $105,000 USD per year.

Benefits:

• Comprehensive Health, Dental, and Vision Insurance

• 401(k) Retirement Plan with Company Match

• Paid Time Off (PTO), including vacation, sick leave, and holidays

• Professional Development Opportunities (e.g., training, conferences, certifications)

• Flexible Work Arrangements (Fully Remote)

Working Hours:

• Standard full-time work hours are expected, likely around 40 hours per week.

• While the role is fully remote, there may be an expectation of availability during core business hours (e.g., 9 AM - 5 PM in a primary US time zone) to facilitate cross-functional collaboration and team meetings. Flexibility may be offered depending on team needs and individual performance.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for this role and experience level in the US remote market. Specific benefits may vary and should be confirmed with the employer. The expectation of core business hours for a remote role is common for ensuring team alignment and effective collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Education Technology (EdTech)

Company Size: Risepoint is likely a mid-sized company with an established presence, given they support over 100 universities and colleges. The LinkedIn data for Risepoint suggests a company size of 201-500 employees.

Founded: Risepoint was founded in 2011, indicating over a decade of experience in the EdTech market.

Team Structure:

• The UX/UI team is described as a diverse group of technical, creative, and strategic subject matter experts.

• The UX Strategy Specialist will report to the Senior UX Strategy Manager and collaborate closely with UX Designers, Content Administrators, SEO Analysts, Integrated Marketing Managers, Product Managers, and Developers.

Methodology:

• The team is focused on designing, delivering, and optimizing student experiences to drive engagement, leads, and applications, ultimately growing enrollments.

• A data-driven approach is central, utilizing analytics to inform strategies and measure outcomes.

• Emphasis is placed on achieving positive outcomes for university partners through optimized web experiences that align with organizational, departmental, and team goals.

• User-centered design principles are a guiding methodology.

Company Website: https://www.risepoint.com/

📝 Enhancement Note: Risepoint operates within the EdTech sector, aiming to increase access to affordable education. The company culture appears to be results-oriented, collaborative, and focused on leveraging digital strategies to achieve business and educational goals for their university partners. The team structure supports a dynamic work environment where cross-functional collaboration is key to success.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience), suitable for professionals who have developed foundational UX strategy and CRO skills and are ready to take on more strategic ownership and contribute to significant optimization projects.

Reporting Structure: The UX Strategy Specialist will report directly to the Senior UX Strategy Manager, indicating a clear line of management and mentorship within the UX/UI team.

Operations Impact: The UX Strategy Specialist will have a direct impact on Risepoint's revenue and growth by optimizing digital channels that drive student leads and applications. Their work directly influences the success of university partners by enhancing the online presence and enrollment funnels for their degree programs. This role bridges the gap between user experience and business objectives, making it critical for overall Go-To-Market (GTM) success in the digital space.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of UX strategy, CRO, or analytics within the EdTech domain.

• Leadership Development: Potential to advance to a Senior UX Strategy Specialist role or transition into management positions within the UX/UI team, such as Senior UX Strategy Manager.

• Skill Expansion: Exposure to various aspects of digital marketing, product development, and partner management within the higher education sector.

• Continuous Learning: Access to professional development resources, training, and industry conferences to stay current with evolving UX and digital marketing trends.

📝 Enhancement Note: This role offers a clear path for growth within a specialized field in a growing industry. The impact on revenue and partner success provides significant visibility and opportunity for career advancement, particularly for those who demonstrate strong analytical and strategic capabilities.

🌐 Work Environment

Office Type: Fully Remote. This indicates a distributed workforce where collaboration and communication are primarily conducted through digital tools.

Office Location(s): The role is open to candidates located within the United States, allowing for a broad talent pool.

Workspace Context:

• Collaborative Environment: The remote setting necessitates a strong emphasis on digital collaboration tools (e.g., Slack, Zoom, Microsoft Teams) and effective asynchronous communication.

• Operations Tools & Technology: Access to a suite of digital tools for analytics, content management, project management, and communication will be essential. The company likely provides or facilitates access to necessary software.

• Team Interaction: Regular virtual team meetings, one-on-one check-ins with the manager, and cross-functional project discussions will be the primary modes of interaction.

Work Schedule:

• While the role is fully remote, adherence to a standard 40-hour work week is generally expected.

• Flexibility may be available, but candidates should be prepared to align with core business hours for team collaboration and critical project deadlines. This schedule supports the ongoing need for data analysis, content updates, and optimization efforts.

📝 Enhancement Note: The fully remote nature of this role requires candidates to be self-motivated, disciplined, and proficient in digital communication and collaboration tools. The focus will be on output and impact rather than physical presence, with an emphasis on maintaining team connectivity and project momentum through virtual means.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, interest in the role, and cultural fit.

• Hiring Manager Interview: In-depth discussion with the Senior UX Strategy Manager focusing on strategic thinking, UX/CRO experience, and understanding of the EdTech landscape.

• Portfolio Review & Technical Interview: Presentation of a curated portfolio to a panel (likely including UX designers, marketing managers, and potentially a product manager). This stage will involve discussing specific case studies, methodologies, and problem-solving approaches. Expect questions on how you've used data to drive UX improvements.

• Cross-Functional Stakeholder Interview: Conversation with representatives from marketing, content, or development teams to assess collaboration skills and ability to integrate UX strategies with broader GTM initiatives.

• Final Interview/Offer: Potentially a final conversation with a senior leader and subsequent offer.

Portfolio Review Tips:

• Curate Selectively: Choose 3-4 of your most impactful projects that directly demonstrate UX strategy development, data-driven optimization, and measurable results (engagement, leads, conversions).

• Structure Your Case Studies: For each project, clearly outline the problem, your strategic approach, the tools/methods used (analytics, CRO techniques), your specific role, the challenges faced, the implemented solutions, and the quantifiable outcomes (with metrics).

• Highlight Data & Analytics: Emphasize how you leveraged analytics platforms (Adobe Analytics, Google Analytics) to identify opportunities, formulate hypotheses, and measure the success of your strategies.

• Showcase Collaboration: Be prepared to discuss how you worked with designers, content creators, marketers, and developers to bring your strategies to life.

• Tailor to Risepoint: Research Risepoint's university partners and their online programs. Frame your experience in a way that shows you understand their mission and how UX strategy contributes to student enrollment and success in higher education.

Challenge Preparation:

• Scenario-Based Questions: Be ready for hypothetical scenarios related to optimizing a specific landing page for student applications or improving the user journey for prospective online students.

• Data Interpretation: Practice interpreting sample data sets related to website traffic, user behavior, and conversion rates.

• Strategic Recommendations: Prepare to articulate strategic recommendations for improving UX based on provided scenarios or data. Focus on actionable steps and expected impact.

📝 Enhancement Note: The interview process is designed to thoroughly assess strategic thinking, analytical capabilities, practical experience, and collaborative potential. A strong, well-prepared portfolio is critical for demonstrating the required skills and impact in this role.

🛠 Tools & Technology Stack

Primary Tools:

• Analytics Platforms: Adobe Analytics, Google Analytics (or similar web analytics tools) for tracking user behavior, performance metrics, and identifying optimization opportunities.

• Content Management Systems (CMS): Proficiency with platforms such as WordPress, Drupal, or other enterprise-level CMS for content management and template optimization.

• CRM Systems: Familiarity with CRM platforms (e.g., Salesforce, HubSpot, or education-specific CRMs) for understanding lead management and user lifecycles.

Analytics & Reporting:

• Data Visualization Tools: Experience with tools that can help visualize data for reporting and presentation purposes (e.g., Tableau, Power BI, or built-in analytics dashboards).

• A/B Testing Tools: Familiarity with platforms like Optimizely, VWO (Visual Website Optimizer), or Google Optimize for conducting conversion rate optimization experiments.

CRM & Automation:

• Collaboration Tools: Proficiency with tools like Slack, Microsoft Teams, Asana, Jira, or Trello for project management and team communication.

• Design & Prototyping Tools: While not a primary design role, basic familiarity with tools like Figma, Sketch, or Adobe XD can be beneficial for understanding design outputs and collaborating with designers.

• Web Development Fundamentals: Understanding of HTML, CSS, and JavaScript can be helpful for comprehending web templates and optimization possibilities, though not strictly required for a strategy role.

📝 Enhancement Note: Proficiency with analytics platforms and CMS is essential for this role. The ability to leverage these tools to drive strategic decisions and implement optimizations is a key requirement. Familiarity with A/B testing tools is highly advantageous for CRO initiatives.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of students and university partners through thoughtful UX design and strategy.

• Data-Driven Decision Making: Reliance on data and analytics to inform strategies, measure success, and continuously improve digital experiences.

• Collaboration & Teamwork: A strong emphasis on working effectively with diverse teams across departments to achieve shared goals.

• Results Orientation: A focus on driving measurable outcomes, such as increased engagement, lead generation, and enrollment conversions.

• Continuous Improvement: A proactive mindset towards identifying opportunities for optimization and embracing new approaches to enhance performance.

• Innovation: Encouraging creative problem-solving and the exploration of new ideas to stay ahead in the dynamic EdTech market.

Collaboration Style:

• Cross-Functional Integration: The team thrives on working closely with marketing, content, design, development, and product management to ensure cohesive digital strategies.

• Open Communication: Encouraging clear, honest, and timely communication through various digital channels.

• Feedback Exchange: A culture that values constructive feedback to refine strategies and improve processes.

• Shared Ownership: Fostering a sense of collective responsibility for the success of digital initiatives and partner outcomes.

📝 Enhancement Note: Risepoint's culture likely values a blend of strategic thinking, analytical rigor, and collaborative execution. The emphasis on user-centricity and data-driven decision-making, combined with a focus on measurable results for university partners, shapes the team's operational values and collaboration style.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Effectively managing the diverse needs and expectations of multiple university partners and internal departments while maintaining a consistent UX strategy.

• Data Interpretation Complexity: Navigating large datasets from various analytics platforms to extract actionable insights and avoid analysis paralysis.

• Rapidly Evolving EdTech Landscape: Staying abreast of new technologies, pedagogical approaches, and digital marketing trends in the competitive education technology sector.

• Remote Collaboration: Maintaining strong team cohesion and effective communication in a fully remote environment.

• Driving Adoption of UX Best Practices: Championing user-centered design principles and data-informed strategies across an organization that may have varying levels of UX maturity.

Learning & Development Opportunities:

• Advanced Analytics & CRO Training: Opportunities to deepen expertise in advanced analytics techniques, A/B testing methodologies, and conversion rate optimization strategies.

• EdTech Industry Insights: Gaining specialized knowledge of the higher education market, student recruitment funnels, and online learning trends.

• Cross-Functional Exposure: Learning from experts in marketing, content strategy, SEO, and product development within the company.

• Professional Certifications: Potential support for obtaining industry-recognized certifications in UX, CRO, or digital analytics.

• Mentorship: Guidance from the Senior UX Strategy Manager and senior team members on strategic thinking, project management, and career development.

📝 Enhancement Note: This role presents opportunities to tackle complex challenges in a growing industry, with significant potential for professional development and skill enhancement in specialized areas of UX strategy and digital optimization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a UX strategy that significantly improved user engagement or conversion rates for a digital product. What was your process, what data did you use, and what were the key outcomes?"

• "How would you approach optimizing a paid media landing page designed to drive enrollments for an online nursing program? What metrics would you track, and what initial hypotheses would you form?"

Company & Culture Questions:

• "What interests you about working in the education technology sector, specifically with Risepoint and our mission to expand access to higher education?"

• "How do you approach collaboration with cross-functional teams (e.g., marketing, content, design) in a remote environment?"

Portfolio Presentation Strategy:

• Start with the 'Why': Clearly articulate the business problem or user need that your project addressed.

• Show Your Process: Walk through your methodology, emphasizing your strategic thinking, data analysis, and decision-making process.

• Highlight Your Contribution: Be specific about your role and the actions you took.

• Quantify Your Impact: Present clear, measurable results using data and metrics. Use visuals where possible (charts, graphs).

• Tell a Story: Frame your case studies as narratives with a clear beginning, middle, and end, demonstrating your ability to solve problems and drive success.

• Be Prepared for Deep Dives: Anticipate detailed questions about your methodology, the tools you used, and the rationale behind your decisions.

📝 Enhancement Note: Preparation should focus on demonstrating a strong understanding of UX strategy principles, data-driven optimization techniques, and the ability to articulate impact through compelling case studies. Researching Risepoint and the EdTech landscape will be crucial for tailoring responses.

📌 Application Steps

To apply for this UX Strategy Specialist position:

• Submit your application through the provided Workday link: https://risepoint.wd503.myworkdayjobs.com/Risepoint/job/US---Remote/UX-Strategy-Specialist_JR101191-1

• Curate Your Portfolio: Select 3-4 of your most relevant case studies that showcase your UX strategy, CRO, and data analysis skills. Ensure each case study clearly outlines the problem, your strategic approach, the methodologies used, the quantifiable results, and your specific contributions.

• Tailor Your Resume: Highlight keywords and achievements relevant to UX strategy, Conversion Rate Optimization (CRO), user-centered design, analytics platforms (Adobe Analytics, Google Analytics), and CMS. Quantify your accomplishments whenever possible.

• Prepare Your Narrative: Practice articulating your experience and portfolio projects concisely. Be ready to explain your strategic thinking process and how you measure success. Prepare to discuss why you are interested in Risepoint and the EdTech industry.

• Research Risepoint: Familiarize yourself with Risepoint's mission, their university partners, and the types of online programs they support. Understand their market position and how UX strategy contributes to their overall business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.