UX Product Designer - Loyalty

📍 Job Overview

Job Title: UX Product Designer - Loyalty

Company: Target

Location: 1000 Nicollet Mall, Minneapolis, MN 55403-2542, United States

Job Type: FULL_TIME

Category: UX/Product Design

Date Posted: May 12, 2026

Experience Level: Entry-Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Design intuitive, member-first loyalty experiences across digital and in-store touchpoints to enhance guest engagement and retention.

• Participate in the end-to-end product design lifecycle, from strategic discovery and ideation through to final design delivery and implementation.

• Collaborate closely with cross-functional teams, including product managers, engineers, researchers, and business stakeholders, to deliver impactful business outcomes.

📈 Primary Responsibilities

• Drive the full design process for loyalty program features, encompassing user research, journey mapping, wireframing, user flow creation, UI design, and prototyping.

• Collaborate with senior designers to refine design strategies and execute on design vision.

• Work within cross-functional squads to deliver cohesive and impactful business outcomes that align with guest needs and strategic objectives.

• Utilize qualitative and quantitative research methods to investigate user behaviors, identify pain points, and uncover opportunities for improvement.

• Ensure a high standard of craft across all design deliverables, with a strong emphasis on accessibility, information architecture, interaction design, and visual design principles.

• Champion human-centered design practices within UX, product, and engineering teams, fostering a culture of empathy and user advocacy.

• Navigate complex and ambiguous problem spaces to deliver clear, valuable, and delightful experiences for Target guests and drive business growth.

📝 Enhancement Note: The role emphasizes a "member-first" approach to loyalty program design, indicating a focus on personalized experiences, tiered benefits, and engagement mechanics that reward customer loyalty. The responsibility to "make loyalty visible, valuable, and motivating" suggests a need for clear communication of benefits and value propositions within the user interface.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field, or equivalent practical experience, is typically expected for this level of design role.

Experience: Minimum of 1+ years of relevant product design work or equivalent experience, demonstrating foundational skills in UX and product design, with a focus on structuring and planning work and owning the design process.

Required Skills:

• Foundational skills in UX and product design, including structuring work and managing the design process.

• Proficiency in product design and prototyping tools, with a specific mention of Figma.

• Demonstrated problem-solving, systems thinking, and collaboration skills.

• Ability to lean into problems, understand the "why" behind human behavior, and analyze user mindsets.

• Knowledge of effectively using data and research insights to inform design decisions and communicate design rationale.

• Understanding of how design connects to, serves, and improves business outcomes.

Preferred Skills:

• Experience designing for loyalty programs, customer retention, or membership-based services.

• Familiarity with A/B testing and iterative design based on performance metrics.

• Understanding of retail environments, both digital and in-store, and their unique UX challenges.

• Experience with design systems and contributing to their evolution.

• Strong visual design sensibilities and a keen eye for detail in UI execution.

📝 Enhancement Note: The requirement for "1+ years of relevant product design work or equivalent" suggests that internships, co-op experiences, or significant personal projects that demonstrate core design competencies will be considered alongside traditional employment. The emphasis on "systems thinking" and "navigating complexity" indicates that candidates will be expected to understand how their designs fit into a larger ecosystem and address multifaceted user needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing end-to-end product design projects, demonstrating your ability to take a concept from initial problem definition through to a refined, user-tested solution.

• Case studies that clearly articulate the problem statement, your role in the project, the design process followed, key decisions made, and the measurable outcomes or impact achieved.

• Visual examples of design deliverables such as journey maps, wireframes, user flows, high-fidelity UI designs, and interactive prototypes.

• Demonstrations of your proficiency with design and prototyping tools, particularly Figma.

Process Documentation:

• Examples of how you have structured and planned design work, managed project timelines, and owned the design process from start to finish.

• Documentation of your collaboration process with cross-functional teams, highlighting how you effectively partnered with product managers, engineers, and researchers.

• Case studies that detail your approach to problem-solving and systems thinking, illustrating how you considered broader impacts and interconnectedness in your designs.

• Evidence of your ability to articulate the "why" behind your design decisions, connecting them to user behaviors, business goals, and desired outcomes.

📝 Enhancement Note: Given the focus on loyalty programs, a portfolio showcasing projects related to customer engagement, rewards, personalized experiences, or e-commerce would be highly advantageous. The company specifically requests demonstration of "how design connects to, serves, and improves business outcomes," so candidates should highlight quantifiable results and business impact in their case studies.

💵 Compensation & Benefits

Salary Range: $75,400 - $135,700 USD per year.

Benefits:

• Comprehensive health benefits and programs for eligible team members and their dependents, including:

  • Medical Insurance
  • Vision Insurance
  • Dental Insurance
  • Life Insurance

• Financial and retirement benefits:

  • 401(k) plan

• Employee well-being and perks:

  • Employee Discount

  • Short Term Disability

  • Long Term Disability

  • Paid Sick Leave

  • Paid National Holidays

  • Paid Vacation Working Hours: 40 hours per week, with an expectation of on-site presence in Minneapolis, MN. Flexibility may be available depending on team needs and project cycles, but the role is primarily office-based.

📝 Enhancement Note: The salary range provided ($75,400 - $135,700) is broad and likely reflects variations based on experience, specific skill set, and internal equity within Target for a UX Product Designer role. For an entry-level position with 1-2 years of experience in Minneapolis, the lower to mid-range of this spectrum would be more probable. The extensive benefits package is typical for a large retail organization like Target and offers significant value beyond base compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail, E-commerce, Technology. Target operates as a leading multi-channel retailer, leveraging technology to enhance its customer experience across physical stores and digital platforms. The Global UX team plays a crucial role in this digital transformation.

Company Size: Large Enterprise (Target is a Fortune 50 company with over 400,000 employees globally). This implies a structured environment with established processes, but also opportunities for impact within a large organization.

Founded: 1902. Target has a long-standing history of innovation and customer focus, which informs its current culture and strategic direction.

Team Structure: The Global UX team at Target is composed of design, content, research, and accessibility practitioners. This role sits within the Loyalty UX Team, which likely collaborates closely with Product Management, Engineering, Marketing, and other business units focused on customer loyalty and engagement. The structure is designed to foster specialized expertise while ensuring cross-functional alignment.

Methodology: Target's UX team emphasizes a human-centered design approach, integrating user research, data analysis, and iterative testing to develop impactful digital experiences. The team values collaboration, craft, and a data-informed mindset to drive business outcomes and guest satisfaction. They focus on creating cohesive, end-to-end experiences across various touchpoints.

Company Website: https://corporate.target.com/

📝 Enhancement Note: Target's emphasis on "discovering the joy of everyday life" through its values and culture suggests a company that prioritizes positive customer experiences and employee well-being. For a UX designer, this translates to an environment where user-centricity is valued, and there's an opportunity to create delightful and impactful interactions for millions of guests.

📈 Career & Growth Analysis

Operations Career Level: Entry-Level Product Designer. This role is positioned for individuals beginning their careers in UX/Product Design, providing foundational experience and mentorship. The scope involves contributing to specific product areas under the guidance of senior designers.

Reporting Structure: The UX Product Designer will likely report to a UX Manager or Lead Designer within the Loyalty UX Team. They will work closely with cross-functional partners such as Product Managers, Engineers, and User Researchers.

Operations Impact: This role has a direct impact on Target's customer loyalty programs, influencing guest engagement, retention rates, and overall customer lifetime value. By designing intuitive and valuable loyalty experiences, the designer contributes to Target's competitive advantage in the retail market and drives significant business growth.

Growth Opportunities:

• Skill Development: Opportunities to deepen expertise in UX/Product Design, including interaction design, visual design, user research methodologies, and prototyping. Exposure to designing for a complex, large-scale retail ecosystem.

• Career Progression: Potential to advance to Mid-Level UX Product Designer, Senior UX Product Designer, or specialize in areas like UX Research, Interaction Design, or Product Strategy within Target's extensive UX organization.

• Cross-functional Exposure: Gaining experience working with diverse teams, understanding product strategy, and contributing to major digital initiatives that affect millions of users.

📝 Enhancement Note: The emphasis on "advancing the broader practice of UX at Target through influence, impact, and craft" suggests that even at an entry-level, there's an expectation to contribute to the team's knowledge and best practices, not just execute tasks. This role offers a strong foundation for a career in product design within a leading retail company.

🌐 Work Environment

Office Type: On-site. The role is based at Target's headquarters in Minneapolis, MN, at the Nicollet Mall location. This facilitates in-person collaboration and immersion in the company's core operations.

Office Location(s): 1000 Nicollet Mall, Minneapolis, MN 55403-2542, United States. This is a central urban location, offering access to amenities and public transportation.

Workspace Context:

• A collaborative office environment designed to foster teamwork and innovation.

• Access to modern design tools and technology, including Figma and other relevant software.

• Opportunities for regular interaction with UX team members, product managers, engineers, and other cross-functional partners, promoting knowledge sharing and collective problem-solving.

• A professional setting within a major corporate headquarters, reflecting Target's commitment to its employees and its brand.

Work Schedule: Standard 40-hour work week. While primarily on-site, Target often offers some degree of flexibility in daily schedules, though core collaboration hours will be expected. The focus is on delivering results and meeting project deadlines.

📝 Enhancement Note: Being on-site at Target's headquarters provides a unique opportunity to be at the heart of the company's strategic decisions and to collaborate directly with key stakeholders. This environment is conducive to learning from experienced professionals and understanding the broader business context of design work.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of resumes and portfolios for foundational skills, relevant experience, and alignment with role requirements.

• Hiring Manager/Recruiter Screen: A preliminary conversation to assess cultural fit, basic qualifications, and understanding of the role.

• Design Challenge/Portfolio Review: Candidates will likely present their portfolio, walking through 1-2 key projects. This may include a design exercise or case study review to assess problem-solving skills, design process, and communication abilities.

• Cross-functional Interviews: Meetings with potential team members, including senior designers, product managers, and engineers, to evaluate collaboration skills, technical proficiency, and suitability for the team dynamic.

• Final Interview: Potentially with a UX Director or Senior Leader to discuss strategic thinking, career aspirations, and overall fit within the organization.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 projects that best showcase your skills in UX/Product Design, especially those demonstrating the full design lifecycle, problem-solving, and user-centricity. Prioritize projects relevant to loyalty, e-commerce, or retail if possible.

• Tell a Story: For each project, clearly articulate the problem, your specific role and contributions, the design process you followed (research, ideation, iteration, testing), key decisions and rationale, and the impact or outcomes. Quantify results where possible.

• Showcase Process: Don't just show final screens. Include wireframes, user flows, research findings, and iteration examples to demonstrate your thinking and problem-solving approach.

• Highlight Figma Proficiency: Be prepared to discuss your use of Figma for wireframing, prototyping, and UI design, and how you leverage its features for collaboration and efficiency.

• Address Accessibility: Explicitly mention how you considered accessibility in your designs and any relevant standards you followed.

• Connect to Target: If possible, subtly tailor your presentation to highlight how your skills and approach align with Target's values and focus on guest experience.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Target's loyalty program (Target Circle) and common trends in retail loyalty and customer engagement.

• Practice Design Exercises: Be prepared for potential exercises that might involve sketching solutions to a given problem, critiquing an existing design, or outlining a research plan.

• Articulate Your Process: Practice explaining your design decisions clearly and concisely, focusing on the "why" behind your choices and how they address user needs and business goals.

• Prepare Questions: Have thoughtful questions ready for the interviewers about the team, the product, the challenges, and opportunities for growth.

📝 Enhancement Note: The emphasis on "navigating complexity and ambiguity" suggests that interviewers will be looking for candidates who can demonstrate resilience and strategic thinking when faced with ill-defined problems. Preparing to discuss how you've handled such situations in past projects will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, wireframing, prototyping, and collaboration. Proficiency is explicitly required.

• Prototyping Tools: Beyond Figma, familiarity with other prototyping tools may be beneficial.

• Design Systems: Experience working with or contributing to design systems is often valued in large organizations like Target.

Analytics & Reporting:

• User Research Tools: Familiarity with tools for conducting qualitative and quantitative research (e.g., user interview platforms, survey tools).

• Data Analysis Tools: While not a Data Analyst role, understanding how to interpret data from analytics platforms (e.g., Google Analytics, Adobe Analytics) to inform design decisions is beneficial.

CRM & Automation:

• CRM Systems: Awareness of how CRM data influences customer experiences, particularly in loyalty programs.

• Project Management Tools: Familiarity with tools like Jira, Asana, or Trello for managing design tasks and collaborating with engineering teams.

📝 Enhancement Note: The explicit mention of Figma as a required tool indicates that candidates should be ready to demonstrate their proficiency and potentially undergo tool-specific assessments. Understanding how these tools integrate into a broader product development workflow is key.

👥 Team Culture & Values

Operations Values:

• Human-Centered Design: A core value that drives the team to prioritize user needs, empathy, and creating delightful experiences.

• Collaboration: Strong emphasis on working effectively with cross-functional partners to achieve shared goals and deliver integrated solutions.

• Craft and Excellence: Commitment to high standards in all aspects of design, from strategic thinking to visual execution and accessibility.

• Data-Informed Decisions: Utilizing insights from research and analytics to guide design choices and measure impact, ensuring designs are effective and meet business objectives.

• Growth Mindset: Encouraging continuous learning, embracing challenges, and seeking opportunities for personal and professional development.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in product squads, working closely with Product Managers, Engineers, and Researchers to co-create solutions.

• Open Communication: A culture of open feedback and constructive critique to elevate design quality and foster innovation.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and new techniques within the UX team and across departments.

📝 Enhancement Note: Target's stated values of "human-centered practice" and driving "impact for guests and the business" highlight a dual focus. Designers are expected to advocate for the user while also understanding and contributing to business objectives. This balance is crucial for success in the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Guest Needs with Business Goals: Designing loyalty experiences that are both highly engaging for guests and strategically beneficial for Target's business objectives.

• Navigating Complexity: Working within a large, established retail organization with diverse stakeholders and existing systems requires adaptability and strong communication.

• Cross-Channel Consistency: Ensuring a seamless and cohesive loyalty experience across web, mobile app, and in-store touchpoints.

• Keeping Pace with Evolving Loyalty Trends: Continuously adapting designs to meet changing consumer expectations and competitive landscape in customer loyalty programs.

Learning & Development Opportunities:

• Mentorship: Opportunities to learn from experienced senior designers and UX leaders within Target's Global UX team.

• Workshops & Training: Access to internal training sessions, workshops, and potentially external conferences focused on UX design, product strategy, and industry trends.

• Specialization: Potential to develop deeper expertise in specific areas of UX, such as personalization, behavioral design, or advanced prototyping, based on project opportunities and personal interest.

📝 Enhancement Note: The "challenges" section highlights the need for candidates to possess strong problem-solving skills and the ability to think systemically. They should be prepared to discuss how they would approach these challenges and leverage their design skills to find effective solutions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting user needs and business requirements. How did you approach it, and what was the outcome?" (Focus on your decision-making process and ability to find win-win solutions).

• "How do you approach designing for a complex, multi-channel experience like Target's loyalty program?" (Discuss your understanding of end-to-end journeys and cross-platform consistency).

Company & Culture Questions:

• "What interests you about Target's loyalty program and this specific role?" (Show genuine interest and research into Target Circle).

• "How do you contribute to a human-centered design culture?" (Discuss your advocacy for users and how you influence others).

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your background and then dive into 1-2 selected case studies. For each case study: Problem -> Your Role -> Process -> Solution -> Impact/Outcome.

• Storytelling: Frame your projects as narratives. Explain the challenges, your thought process, and the rationale behind your design decisions.

• Visuals: Use high-quality visuals (wireframes, mockups, prototypes) to illustrate your work. Ensure these are clearly labeled and explained.

• Metrics: Quantify your impact whenever possible. If exact metrics aren't available, discuss the intended business outcomes and how you would measure success.

• Figma Showcase: Be prepared to discuss your workflow in Figma and potentially demonstrate specific features or techniques you used.

• Q&A Readiness: Anticipate questions about your design choices, challenges faced, and how you would approach future projects at Target.

📝 Enhancement Note: Candidates should prepare to articulate not only what they designed but why they designed it that way, connecting their decisions to user needs and business objectives. Demonstrating an understanding of Target's brand and customer base will also be advantageous.

📌 Application Steps

To apply for this UX Product Designer position:

• Submit your application through the provided Workday link: https://target.wd5.myworkdayjobs.com/targetcareers/job/1000-Nicollet-Mall-MinneapolisMN-55403-2542/UX-Product-Designer---Loyalty_R0000438923

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your end-to-end design process, problem-solving skills, and experience with user research, especially if you have any relevant experience in loyalty programs, retail, or e-commerce. Ensure Figma proficiency is evident.

• Resume Optimization: Update your resume to clearly articulate your 1+ years of product design experience, emphasizing key skills like UX/Product Design, Figma, Prototyping, User Research, and Systems Thinking. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling and clearly explaining your design rationale. Prepare answers to common UX interview questions, particularly those related to problem-solving, collaboration, and data-driven design.

• Company Research: Thoroughly research Target's brand, its current loyalty program (Target Circle), and its overall digital strategy. Understand their values and how they translate into user experience design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.