UX Lead, Public Website and CMS Migration (credit unions)

📍 Job Overview

Job Title: UX Lead, Public Website and CMS Migration (credit unions)

Company: Aequilibrium Software Inc.

Location: Vancouver, BC, Canada (Remote)

Job Type: Full-Time Contract

Category: User Experience (UX) Design / Digital Strategy

Date Posted: 2026-08-19

Experience Level: Senior (8+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic redesign and CMS migration of public-facing websites for credit unions, focusing on enhancing member experience and content effectiveness.

• Drive the development of information architecture, content strategy, and navigation systems for complex, content-rich websites, moving beyond simple lift-and-shift migrations.

• Facilitate critical stakeholder discussions to align marketing, digital, technology, and business objectives with user-centered design principles.

• Ensure the public website experience is cohesive with other member touchpoints like account opening and digital banking, while recognizing platform differences.

• Champion WCAG accessibility and SEO best practices throughout the design and migration process.

📝 Enhancement Note: While the title is "UX Lead," the core responsibilities align more with a Digital Experience Strategist or Senior Information Architect focused on public-facing websites and CMS implementations, rather than a traditional product UX lead. The emphasis is on strategic website transformation and migration, not application design.

📈 Primary Responsibilities

• Spearhead discovery phases to thoroughly assess existing public websites, including content, information architecture, navigation, functionality, and member journeys.

• Define and articulate target member experiences, establishing clear experience principles to guide the CMS migration and redesign efforts.

• Lead the creation of intuitive information architecture, navigation structures, taxonomies, and content hierarchies for complex financial service websites.

• Collaborate with marketing and digital teams on content audits, prioritization, and migration strategies to simplify financial information for members.

• Design user flows, wireframes, prototypes, and detailed interaction specifications for a responsive and accessible public website.

• Develop or refine website design systems and reusable CMS component libraries to ensure scalability, maintainability, and authoring flexibility.

• Partner closely with technical leads (CMS and Front-End) to ensure proposed designs are feasible and maintain high implementation quality.

• Conduct usability testing, analyze website analytics, and leverage conversion optimization techniques to validate design decisions and measure outcomes.

• Facilitate workshops and present research findings, strategic recommendations, and design decisions to senior credit union executives and cross-functional teams.

• Translate complex UX and content strategies into practical business terms, demonstrating the value of the public website within the broader digital transformation.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic thinking, information architecture expertise, content strategy, and hands-on design for public-facing websites, with a significant focus on guiding clients through CMS migrations and redesigns.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong academic foundation in Human-Computer Interaction (HCI), Information Science, Digital Media, or a related field is beneficial. Equivalent practical experience will be strongly considered.

Experience:

• Minimum of eight (8) years of progressive experience in website UX, digital experience design, information architecture, or a closely related discipline.

• Proven track record leading complex, content-rich public website redesigns and/or CMS migration projects.

• Demonstrated experience conducting comprehensive website and content audits, with the ability to make evidence-based recommendations for retention, redesign, consolidation, or retirement of digital assets. Required Skills:

• Information Architecture (IA): Expertise in structuring complex content, defining navigation systems, and creating taxonomies for large websites.

• Content Strategy: Ability to audit, prioritize, and strategize content migration and creation for clarity and member understanding.

• UX Design & Prototyping: Proficient in creating user flows, wireframes, interactive prototypes, and detailed interaction specifications.

• CMS Experience: Strong understanding of CMS capabilities, content modeling, template design, reusable components, and authoring workflows.

• Responsive Design: Deep knowledge of designing for various devices and screen sizes, ensuring a seamless experience.

• WCAG Accessibility: Comprehensive understanding and practical application of Web Content Accessibility Guidelines (WCAG) standards.

• Stakeholder Facilitation: Excellent skills in leading workshops, managing expectations, and driving consensus among diverse stakeholder groups.

• Presentation & Communication: Ability to clearly articulate complex UX concepts, research findings, and strategic recommendations to executive-level audiences.

• SEO Fundamentals: Working knowledge of Search Engine Optimization principles and how they apply to website structure and content.

• Analytics & Usability Testing: Experience leveraging website analytics, conducting usability tests, and applying conversion optimization principles.

Preferred Skills:

• Experience within the credit union, banking, insurance, or other regulated financial services industry.

• Familiarity with migrating websites from enterprise CMS platforms, specifically OpenText.

• Experience defining analytics frameworks and measurable website experience outcomes.

• Knowledge of content governance, migration planning, and authoring workflows.

• Experience designing financial services-specific journeys (e.g., product discovery, rate comparison, account opening, authenticated banking).

📝 Enhancement Note: The emphasis on "public website redesign and CMS migration" over "SaaS or application product-design" is a critical differentiator. Candidates must showcase their experience in transforming large content sites, not just interface design for applications. The distinction between public website and authenticated banking platforms is also key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Public Website Redesign Case Studies: Showcase at least 2-3 complex public website redesign or CMS migration projects. Focus on the strategic approach, challenges overcome, and tangible outcomes.

• Information Architecture Examples: Include examples of sitemaps, navigation structures, taxonomies, or content hierarchies developed for large websites.

• Content Strategy Deliverables: Present examples of content audits, content prioritization frameworks, or content migration plans.

• Wireframes & Prototypes: Provide clear wireframes and interactive prototypes demonstrating user flows and interaction design for key website sections or components.

• Design System / Component Library: Showcase examples of a website design system or a reusable component library designed for CMS implementation.

Process Documentation:

• Discovery & Strategy Documentation: Evidence of how you lead discovery, define experience principles, and develop overarching website strategies.

• Information Architecture Development: Document your process for creating IA, including research methods, stakeholder input, and validation techniques.

• Content Migration Process: Outline your approach to content auditing, prioritization, and migration planning, highlighting collaboration with content owners.

• Design & Implementation Collaboration: Demonstrate how you work with technical teams (CMS, Front-End) and ensure design quality during implementation.

📝 Enhancement Note: The portfolio should strongly emphasize public website transformation, IA, content strategy, and CMS migration expertise, rather than solely application design or product development. Demonstrating a structured approach to client-facing processes is crucial.

💵 Compensation & Benefits

Salary Range: $70 - $100 CAD per hour.

This range is based on the provided hourly rate and assumes a standard 40-hour work week for a full-time contract role. Given the senior experience level (8+ years) and specialized nature of CMS migration and public website strategy, this compensation reflects the demand for these skills in the Canadian market.

Benefits:

• Flexible Remote Work: Fully remote position based in Canada, offering significant work-life balance and autonomy.

• Contract Engagement: Opportunity to work on diverse projects with potentially multiple credit union clients.

• Professional Development: Potential for exposure to various CMS platforms and credit union digital strategies.

• Competitive Hourly Rate: A strong hourly compensation reflecting the lead role and required expertise.

Working Hours: Standard full-time hours (typically 40 hours per week) are expected. The remote nature allows for flexibility in scheduling, but consistent availability for collaboration with clients and internal teams during core business hours (likely Pacific or Eastern Time, depending on client location) is essential.

📝 Enhancement Note: As this is a contract role, traditional benefits like health insurance, paid time off, and retirement plans are typically not included unless negotiated directly or provided by a contracting agency. The primary benefit is the competitive hourly rate and remote flexibility. The salary range is directly derived from the provided input.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Software & Consulting), Financial Services (Clientele). Aequilibrium Software Inc. operates within the technology sector, specializing in digital transformation consulting and software solutions, with a strong focus on serving credit unions and financial institutions.

Company Size: While not explicitly stated, Aequilibrium appears to be a specialized consulting firm, likely mid-sized, focused on delivering complex digital projects. This size often means a collaborative environment where individuals can have a significant impact.

Founded: Information not provided, but the company's focus suggests a history of adapting to digital trends and serving the financial sector.

Team Structure:

• Project-Based Teams: Aequilibrium likely forms project-specific teams comprising various specialists (UX, Development, Project Management, Strategy) to serve its clients.

• Cross-Functional Collaboration: The UX Lead will work closely with CMS Technical Leads, Front-End Developers, Project Managers, and client-side stakeholders (marketing, digital, IT, business).

• Client-Centric Approach: The company's focus on credit unions indicates a strong emphasis on understanding client needs and delivering tailored solutions.

Methodology:

• Agile/Hybrid Methodologies: Likely employs agile or hybrid approaches to manage complex digital transformation projects, ensuring iterative development and client feedback.

• User-Centered Design: Core to the UX Lead's role is championing user-centered design principles throughout the project lifecycle.

• Data-Driven Decision Making: Emphasis on using research, analytics, and usability testing to inform strategy and design choices.

Company Website: http://www.aequilibrium.ca

📝 Enhancement Note: The company's specialization in credit unions is a significant factor. Candidates should understand the unique challenges and opportunities within this sector, such as regulatory compliance, member trust, and the competitive landscape against larger banks.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior or lead level within the User Experience and Digital Strategy domain. It requires extensive experience and the ability to operate autonomously, guide strategic decisions, and mentor or influence project teams and clients. The focus is on strategic website transformation and CMS migration, a specialized niche within UX.

Reporting Structure: The UX Lead will likely report to a Director of UX, a Head of Digital Strategy, or a Project Director within Aequilibrium. They will also work directly with client-side project sponsors and leads.

Operations Impact: The UX Lead's impact is direct and significant, influencing the digital presence, member engagement, and conversion rates of credit union public websites. Successful projects can lead to increased member acquisition, improved member satisfaction, and enhanced brand perception, directly contributing to the credit unions' business objectives.

Growth Opportunities:

• Specialized Expertise: Deepen expertise in financial services UX, CMS migrations, and information architecture within a niche market.

• Client Leadership: Develop advanced client management and presentation skills by working with senior stakeholders in the credit union sector.

• Project Leadership: Gain experience leading complex, multi-faceted digital transformation initiatives.

• Potential for Full-Time Roles: Successful contract performance could lead to opportunities for full-time positions within Aequilibrium or with their credit union clients.

• Mentorship: Opportunity to guide junior designers or content strategists on project teams.

📝 Enhancement Note: The "operations" in this context refers to the operational execution of digital strategy and UX leadership within client projects, rather than traditional Revenue or Sales Operations. Growth is tied to deepening specialized expertise and client-facing leadership.

🌐 Work Environment

Office Type: Fully Remote. This role is conducted entirely online, requiring a dedicated home office setup.

Office Location(s): While the role is remote, it is specified that the candidate must be based in Canada. This is likely due to employment regulations and client requirements.

Workspace Context:

• Digital Collaboration Tools: Expect to utilize a suite of digital collaboration tools (e.g., Slack, Microsoft Teams, Zoom, Miro, Figma) for communication, design, and workshop facilitation.

• Independent Work: A high degree of self-discipline and independent work ethic is required to manage tasks, deadlines, and client interactions effectively from a remote setting.

• Client Interaction: Frequent interaction with client teams will be a significant part of the role, requiring strong virtual communication and presentation skills.

Work Schedule: The role is full-time, requiring approximately 40 hours per week. While remote work offers flexibility, core hours for collaboration with Canadian-based teams and clients will likely need to be adhered to. This may include participation in early morning or late afternoon meetings depending on the client's primary time zone.

📝 Enhancement Note: The remote nature necessitates strong self-management skills. Candidates should be comfortable and proficient with virtual collaboration tools and accustomed to working independently.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the core requirements (public website UX, CMS migration, IA, content strategy).

• Portfolio Presentation & Technical Interview: A dedicated session where you will present key case studies from your portfolio, focusing on your strategic approach, process, and outcomes for public website redesigns and CMS migrations. Expect in-depth questions about your IA, content strategy, and stakeholder management methodologies.

• Client Stakeholder Interview: An interview with client representatives (likely from credit unions) to assess your ability to understand their business, facilitate discussions, and present complex ideas clearly.

• Team/Cultural Fit Interview: An opportunity to meet with Aequilibrium team members to discuss working style, collaboration approach, and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select case studies that most directly showcase your experience with public website redesigns, CMS migrations, information architecture, and content strategy, especially for complex or regulated industries. Explicitly call out the "public website" aspect.

• Structure for Impact: For each case study, clearly outline the problem, your strategic approach, key deliverables (IA, wireframes, content plans), challenges, your role, and measurable results. Use a consistent format.

• Highlight Process: Detail your methodology for discovery, IA creation, content auditing, stakeholder facilitation, and collaboration with technical teams.

• Demonstrate Strategic Thinking: Emphasize how you moved beyond a "lift-and-shift" and how you guided clients to make strategic decisions about content and functionality.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use clear headings and concise descriptions.

Challenge Preparation:

• Information Architecture Exercise: Be prepared to discuss how you would approach structuring a complex financial services website or tackle specific IA challenges.

• Content Strategy Scenario: Anticipate questions about how you would audit and strategize content for a large website migration.

• Stakeholder Management Scenarios: Prepare to discuss how you would handle conflicting priorities between marketing, IT, and business stakeholders.

• CMS Migration Considerations: Be ready to discuss the technical and user-experience considerations when migrating from a platform like OpenText.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio for relevant public website and CMS migration experience. Candidates with strong application design but weak public website transformation experience will likely not progress.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design & Prototyping: Figma, Sketch, Adobe XD, Axure RP (or similar tools for wireframing, prototyping, and detailed design specifications).

• Collaboration & Whiteboarding: Miro, Mural, Confluence, Jira (for collaborative ideation, workflow mapping, and documentation).

• Content Management Systems (CMS): Familiarity with enterprise-level CMS platforms, especially OpenText (as a platform being migrated from), and an understanding of how content is managed within various CMS environments. Knowledge of other common CMS like WordPress, Drupal, Contentful, Sitecore would be beneficial.

• Project Management: Tools like Asana, Trello, Monday.com, or Jira for task tracking and workflow management.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (for understanding user behavior, tracking conversions, and measuring website performance).

• SEO Tools: SEMrush, Ahrefs, Moz (for keyword research, site audits, and SEO strategy).

CRM & Automation:

• While not a primary focus for this role, an understanding of how the public website integrates with CRMs (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo) for lead generation and member journey tracking would be advantageous.

📝 Enhancement Note: Proficiency in modern UX design and prototyping tools is essential. Specific experience with OpenText is a plus, but a strong understanding of general CMS architecture and authoring needs is critical.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A commitment to understanding and solving the unique challenges of credit union clients.

• Excellence in Execution: Driving high-quality outcomes through meticulous planning, design, and collaboration.

• Strategic Problem-Solving: Approaching challenges with a thoughtful, data-informed, and user-focused mindset.

• Collaboration & Transparency: Fostering open communication and teamwork both internally and with clients.

• Adaptability & Continuous Learning: Staying current with digital trends, technologies, and best practices in UX and CMS.

Collaboration Style:

• Partnership-Oriented: Works collaboratively with clients as a strategic partner, not just a vendor.

• Cross-Functional Integration: Seamlessly integrates UX strategy with technical development, marketing goals, and business objectives.

• Empathetic Communication: Listens actively to stakeholders, understands diverse perspectives, and communicates clearly and respectfully.

• Feedback-Driven: Welcomes and provides constructive feedback to improve designs, processes, and team dynamics.

📝 Enhancement Note: The company's focus on credit unions likely instills values around trust, community, and member focus, which should translate into the company's internal culture and client interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Legacy Systems & Content: Migrating from an older CMS like OpenText often involves dealing with complex, outdated content structures and technical debt.

• Balancing Stakeholder Needs: Reconciling potentially competing priorities between marketing (brand, content), IT (technical feasibility, security), compliance (regulatory requirements), and business (lead generation, product promotion).

• Shifting from "Lift-and-Shift": Persuading clients to embrace a strategic redesign and content consolidation rather than a simple page-for-page migration, which can be perceived as riskier or more costly upfront.

• Defining Scope: Clearly defining the boundaries between the public website and authenticated digital banking experiences, and ensuring a coherent overall journey.

• Remote Collaboration: Maintaining strong team cohesion and client engagement across distributed teams and varying time zones.

Learning & Development Opportunities:

• Financial Services UX Specialization: Becoming a go-to expert for UX and digital strategy within the credit union sector.

• CMS Migration Expertise: Gaining deep experience with large-scale CMS migrations, understanding platform intricacies and best practices.

• Strategic Consulting Skills: Honing skills in client management, workshop facilitation, and strategic advisory.

• Exposure to New Technologies: Working with Aequilibrium's clients may expose you to various modern CMS platforms and digital transformation initiatives.

📝 Enhancement Note: The challenges highlight the need for strong negotiation, change management, and strategic influence skills, in addition to core UX expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a complex public website redesign or CMS migration. What was your strategic approach, and what were the key outcomes?" (Focus on your role in defining IA, content strategy, and stakeholder alignment).

• "How do you ensure a CMS migration is a strategic transformation rather than a 'lift-and-shift'? What techniques do you use to guide clients?"

• "Walk us through your process for conducting a content audit and developing a content strategy for a large website."

• "How do you balance the needs of marketing, IT, compliance, and business stakeholders when designing a public-facing website?"

• "Describe a challenging information architecture problem you solved. What was your process and the solution?" Company & Culture Questions:

• "What do you know about the credit union industry, and why are you interested in working with this sector?"

• "How do you approach ensuring WCAG accessibility and SEO best practices are integrated from the start of a project?"

• "Describe your experience working with technical teams (CMS developers, front-end developers). How do you ensure effective collaboration?"

• "How do you manage a remote team or work effectively in a distributed project environment?" Portfolio Presentation Strategy:

• Storytelling: Frame each case study as a narrative: the challenge, your strategic intervention, the execution, and the impactful results.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your initiatives (e.g., increased conversion rates, improved task completion, reduced bounce rates, better SEO rankings).

• Visual Aids: Use clear, concise visuals for wireframes, sitemaps, user flows, and design examples. Ensure they are easy to understand quickly.

• Focus on "Why": Explain the rationale behind your design decisions and strategic choices, linking them back to user needs and business objectives.

• Address the "Public Website" Distinction: Explicitly highlight how your work is tailored for public websites and CMS migrations, differentiating it from application design.

📝 Enhancement Note: Be prepared to articulate your process for each stage of a website redesign and CMS migration project, from discovery to implementation support, with a strong emphasis on strategic decision-making and client collaboration.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the Aequilibrium careers portal.

• Curate Your Portfolio: Select 2-3 of your strongest public website redesign and CMS migration case studies. Prioritize projects that demonstrate your expertise in information architecture, content strategy, stakeholder facilitation, and delivering measurable results for complex websites, especially in regulated industries.

• Tailor Your Resume: Highlight your 8+ years of experience in website UX, IA, and CMS migrations. Use keywords from the job description such as "public website," "CMS migration," "information architecture," "content strategy," "WCAG accessibility," and "stakeholder facilitation." Quantify achievements where possible.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on your strategic approach, process, challenges, and outcomes. Be ready to articulate how you differentiate public website strategy from application design.

• Research Aequilibrium & Credit Unions: Understand Aequilibrium's mission and their focus on credit unions. Research the credit union industry to better understand their unique challenges and member needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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