UX Digital Strategist

📍 Job Overview

Job Title: UX Digital Strategist

Company: Unicon Systems

Location: 100% Remote – USA

Job Type: FULL_TIME

Category: Digital Strategy & User Experience Operations

Date Posted: 2026-09-04

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive the development and execution of comprehensive digital experience and User Experience (UX) strategies, directly aligning with overarching business objectives and customer needs.

• Spearhead crucial discovery activities, including stakeholder interviews, intensive workshops, and detailed requirements-gathering sessions to ensure strategic alignment and feasibility.

• Conduct in-depth analysis of customer journeys, user behavior patterns, existing business processes, and identify critical gaps within the current digital experience landscape.

• Define and articulate clear UX strategies, detailed customer journeys, actionable personas, comprehensive experience maps, and forward-thinking digital transformation roadmaps.

• Effectively translate complex business requirements into precise UX and functional specifications for seamless handoff to design and development teams.

• Foster strong collaborative relationships with UX designers, product managers, architects, developers, business analysts, and key business stakeholders to ensure unified strategy execution.

• Create essential UX artifacts such as wireframes, user flows, journey maps, prototypes, and innovative experience concepts as needed to visualize and validate strategies.

• Proactively identify and champion opportunities for enhancing usability, accessibility, personalization, user engagement, and the overall customer experience across all digital touchpoints.

• Provide strategic support for enterprise-wide digital initiatives, spanning web platforms, mobile applications, marketing campaigns, and omnichannel customer interactions.

• Leverage advanced analytics, deep customer insights, rigorous research methodologies, and data-driven approaches to inform and refine UX and digital strategy decisions.

• Establish key performance indicators (KPIs) and robust measurement frameworks to meticulously evaluate the impact and effectiveness of digital experience improvements.

• Articulate and present strategic recommendations, detailed strategies, and solution concepts compellingly to senior leadership and executive stakeholders.

• Ensure all proposed UX solutions are meticulously aligned with enterprise architecture, technological capabilities, brand identity, accessibility standards, and corporate governance policies.

📝 Enhancement Note: This role bridges the gap between strategic GTM planning and tactical UX execution, focusing on how digital touchpoints contribute to revenue generation and customer lifecycle management. The emphasis on Adobe Experience Cloud suggests a need for deep understanding of enterprise-level MarTech and CX platforms.

📈 Primary Responsibilities

• Develop and implement strategic frameworks for digital experience optimization, focusing on measurable improvements in user engagement and conversion rates.

• Lead cross-functional workshops to define user personas, map customer journeys, and identify key pain points and opportunities for digital intervention.

• Translate business needs and user insights into actionable UX requirements, functional specifications, and technical documentation for development teams.

• Define and manage key performance indicators (KPIs) for digital initiatives, utilizing data analytics to track progress, measure ROI, and inform strategic adjustments.

• Collaborate with product management and engineering teams to prioritize and roadmap digital experience enhancements, ensuring alignment with business goals and user needs.

• Conduct user research, usability testing, and competitive analysis to gather insights and validate strategic recommendations.

• Champion a customer-centric approach throughout the digital product lifecycle, advocating for user needs and best practices.

• Support the integration of new digital technologies and platforms, ensuring seamless user experiences and efficient operational workflows.

• Present strategic proposals, findings, and project updates to stakeholders at various levels, including executive leadership.

• Ensure compliance with accessibility standards (e.g., WCAG) and data privacy regulations in all digital strategies and implementations.

📝 Enhancement Note: The core responsibilities highlight a strategic role focused on the "why" and "what" of digital experiences, rather than just the "how." This implies a need for strong analytical, strategic thinking, and communication skills to influence business direction.

🎓 Skills & Qualifications

Education: Bachelor's degree in Human-Computer Interaction, Digital Marketing, Information Technology, Business Administration, or a related field is typically expected, though equivalent practical experience will be considered.

Experience: A minimum of 5-10 years of progressive experience in UX Strategy, Digital Strategy, Customer Experience (CX) design, or Digital Transformation roles. Experience within an agency or consulting environment, or in a similar strategic capacity within a corporate setting, is highly valuable.

Required Skills:

• Proven expertise in UX Strategy, Digital Strategy, Customer Experience (CX) Management, and Digital Transformation initiatives.

• Deep understanding of core UX principles, including UX research methodologies, user journey mapping, persona development, information architecture (IA), and interaction design.

• Demonstrated experience in leading discovery sessions, stakeholder interviews, and cross-functional workshops to elicit requirements and define strategic direction.

• Proficiency in translating complex business objectives and user needs into clear, actionable UX and functional requirements.

• Strong knowledge of customer journey mapping, personalization strategies, digital experimentation (A/B testing), and digital analytics platforms.

• Excellent stakeholder management and influencing skills, with the ability to engage effectively with diverse audiences from individual contributors to senior executives.

• Exceptional presentation and communication skills, capable of articulating complex strategies and concepts clearly and persuasively.

• Proven problem-solving abilities with a data-driven approach to decision-making.

• Experience working within Agile development environments and collaborating effectively with cross-functional Agile teams. Preferred Skills:

• Hands-on experience working with enterprise-grade digital platforms, particularly those within the Adobe Experience Cloud suite.

• Familiarity with specific Adobe technologies such as Adobe Analytics, Adobe Target, Adobe Experience Manager (AEM), and Adobe Experience Platform (AEP).

• Experience in defining and tracking Key Performance Indicators (KPIs) for digital initiatives and reporting on their impact.

• Knowledge of enterprise architecture principles, technology stacks, brand guidelines, and accessibility standards (e.g., WCAG).

• Experience with prototyping tools and the ability to create wireframes, user flows, and journey maps.

📝 Enhancement Note: The explicit mention of Adobe Experience Cloud and related products (AEP, Analytics, Target, AEM) is critical. Candidates should be prepared to demonstrate experience or at least a strong understanding of how these tools facilitate digital strategy and UX execution at an enterprise level. This also signals a potential need for understanding data integration and management within these platforms.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 significant projects demonstrating end-to-end UX and Digital Strategy development.

• Projects should clearly illustrate your role in defining strategy, conducting research, mapping journeys, developing requirements, and influencing implementation.

• Include case studies that highlight your ability to analyze business problems, identify user needs, and propose data-informed solutions.

• Demonstrate experience in translating strategic insights into tangible UX artifacts (e.g., personas, journey maps, wireframes, prototypes).

• Provide evidence of how your strategic contributions led to measurable business outcomes or improvements in customer experience. Process Documentation:

• Detail your methodology for conducting discovery sessions, stakeholder interviews, and requirements gathering.

• Illustrate your process for analyzing customer data, user behavior, and market trends to inform strategy.

• Document your approach to creating and presenting strategic deliverables such as UX strategies, digital transformation roadmaps, personas, and journey maps.

• Explain your process for collaborating with design and development teams to ensure strategic intent is accurately translated into functional solutions.

• Outline your methods for defining KPIs, measuring success, and iterating on strategies based on performance data and feedback.

📝 Enhancement Note: The portfolio requirement for this role should emphasize strategic thinking and demonstrable impact, rather than purely design execution. Candidates need to show how they've influenced business outcomes through strategic digital and UX planning, ideally with examples tied to enterprise platforms like Adobe Experience Cloud.

💵 Compensation & Benefits

Salary Range: Based on the provided hourly rate of $60.00 - $70.00 USD for a full-time, remote position in the USA, the estimated annual salary range is approximately $124,800 - $145,600 USD. This estimate assumes a standard 40-hour work week.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) policy, including vacation, sick leave, and holidays.

• Retirement savings plan with company matching (e.g., 401k).

• Professional development opportunities, including training, certifications, and conference attendance.

• Remote work stipend or home office setup allowance.

• Opportunities for professional growth and advancement within a dynamic consulting environment.

• Access to cutting-edge technologies and collaborative project teams.

Working Hours: Standard full-time working hours are expected, typically 40 hours per week. Given the remote nature and the nature of strategic consulting, flexibility may be offered, but availability for key meetings and stakeholder engagements across US time zones will be essential.

📝 Enhancement Note: The salary range is derived directly from the provided hourly rate. Benefits are standard for full-time W2 roles in the US, with specific additions relevant to remote work and professional development, which are common in consulting or tech-focused roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Unicon Systems operates within the technology and consulting sector, likely focusing on digital transformation, enterprise solutions, and IT services. Their involvement with UX and Digital Strategy suggests a strong emphasis on customer-centric digital innovation.

Company Size: Information not directly provided, but the hiring of a specialized role like UX Digital Strategist and the existence of a career portal suggest a company of moderate to large size, likely with established teams for client delivery and operations.

Founded: Information not directly provided.

Team Structure:

• The UX Digital Strategist will likely be part of a broader Digital Transformation, UX/UI, or Consulting practice group.

• This team will consist of specialists in UX research, UX/UI design, product management, and potentially digital marketing or analytics.

• Collaboration will be highly cross-functional, involving direct interaction with client stakeholders, Unicon Systems' project managers, architects, developers, and business analysts. Methodology:

• Unicon Systems likely employs a client-centric, project-based methodology, adapting to various client needs and industries.

• Emphasis will be placed on data-driven insights, strategic planning, and the effective implementation of digital solutions.

• Agile and Lean principles are likely integrated into their project delivery processes to ensure flexibility and efficiency.

Company Website: https://www.uniconsys.com/

📝 Enhancement Note: Based on the role and the company name, Unicon Systems is positioned as a provider of digital solutions and consulting services. The culture likely values expertise, client success, and innovation in the digital space.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level, requiring 5-10 years of experience. It's a strategic individual contributor role with significant influence over client digital roadmaps and user experience. The focus is on defining strategy and guiding execution rather than managing a team directly, though mentorship of junior strategists or designers may be a component.

Reporting Structure: The UX Digital Strategist will likely report to a Director or VP of Digital Strategy, CX, or Consulting Services within Unicon Systems. They will work closely with Project Managers on client engagements and collaborate extensively with client-side counterparts.

Operations Impact: This role has a direct impact on Unicon Systems' service offerings and client success. By defining and executing effective digital and UX strategies, the strategist contributes to client satisfaction, retention, and the generation of new business opportunities through successful project delivery and positive client outcomes. Their work directly influences how clients achieve their business goals through digital channels.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like enterprise CX platforms (e.g., Adobe Experience Cloud), personalization engines, or omnichannel strategy.

• Leadership: Transition into a team lead or management role, overseeing a group of digital strategists or UX professionals.

• Client Relationship Management: Develop expertise in managing key client accounts and driving strategic partnerships.

• Broader Strategy: Expand scope to encompass broader business strategy consulting, leveraging digital expertise.

• Industry Expertise: Become a recognized subject matter expert in a particular industry vertical that Unicon Systems serves.

📝 Enhancement Note: The growth path for a UX Digital Strategist at a consulting firm like Unicon Systems typically involves increasing strategic responsibility, client account management, and potentially leadership within the practice area.

🌐 Work Environment

Office Type: This is a 100% remote position, meaning there is no physical office requirement for daily work. Collaboration and client interactions will occur virtually.

Office Location(s): While the role is remote within the USA, Unicon Systems may have physical offices in various locations, which could be relevant for occasional team meetings or client site visits if required (though unlikely given the 100% remote designation).

Workspace Context:

• The workspace is entirely digital, relying on robust collaboration tools, video conferencing, and cloud-based project management systems.

• Professionals are expected to have a dedicated, quiet workspace with reliable high-speed internet access to ensure productivity and effective communication.

• Access to Unicon Systems' internal technology stack, including communication platforms, project management software, and potentially design/strategy tools, will be provided.

• Opportunities for virtual "water cooler" moments or informal team interactions may be facilitated through dedicated communication channels or virtual social events.

Work Schedule: The role is full-time (40 hours/week). While a standard workday structure is expected, remote work often allows for some flexibility in scheduling, provided that core working hours overlap with key team members and client availability across US time zones. Urgent client needs or project deadlines may require occasional adjustments.

📝 Enhancement Note: The fully remote nature emphasizes the need for strong self-discipline, excellent virtual communication skills, and a comfortable, productive home office setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or HR representative to assess basic qualifications, interest, and cultural fit.

• Hiring Manager Interview: A deeper dive with the hiring manager (Hari) focusing on your experience in UX/Digital Strategy, specific client examples, and understanding of enterprise platforms like Adobe Experience Cloud. Be prepared to discuss your approach to strategy development and stakeholder management.

• Technical/Case Study Interview: This may involve a presentation of your portfolio or a specific case study designed to assess your strategic thinking, problem-solving skills, and ability to translate complex requirements. You might be asked to outline a strategy for a hypothetical scenario.

• Team/Stakeholder Interview: An opportunity to meet with potential colleagues or senior stakeholders to evaluate collaboration style, communication effectiveness, and alignment with company values.

• Final Interview/Offer: A concluding discussion, potentially with senior leadership, to finalize terms and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your strategic impact, not just design execution. Highlight your role in defining the "why" and "what."

• Showcase the Process: For each project, clearly articulate the problem, your strategic approach, the methodologies used (research, analysis), key deliverables, and the resulting outcomes/impact.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the success of your strategies (e.g., increased conversion rates, improved user satisfaction scores, reduced customer churn).

• Highlight Adobe Experience Cloud: If applicable, emphasize your experience with Adobe tools and how they were leveraged to achieve strategic goals.

• Tell a Story: Structure your portfolio presentations as compelling narratives that guide the reviewer through your thought process and decision-making.

Challenge Preparation:

• Strategic Frameworks: Be ready to discuss common strategic frameworks (e.g., SWOT, Porter's Five Forces, customer journey mapping models) and how you apply them.

• Problem Decomposition: Practice breaking down complex business or user experience problems into manageable components.

• Data Interpretation: Prepare to discuss how you use data (analytics, research) to inform strategy and measure success.

• Stakeholder Communication: Rehearse how you would communicate a complex strategy or a challenging recommendation to different stakeholder groups.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing heavily on strategic capabilities, practical application, and experience with enterprise-level digital platforms. A strong, well-documented portfolio is essential for this role.

🛠 Tools & Technology Stack

Primary Tools:

• UX Strategy & Design: Tools for wireframing, prototyping, journey mapping, and user flow creation (e.g., Figma, Sketch, Adobe XD, Miro, Lucidchart).

• Digital Analytics & Insights: Platforms for understanding user behavior and performance (e.g., Google Analytics, Adobe Analytics).

• Customer Data Platforms (CDPs): For unifying customer data and enabling personalization (e.g., Adobe Experience Platform (AEP)).

• Content Management Systems (CMS): For managing digital content (e.g., Adobe Experience Manager (AEM)).

• Personalization & Testing Tools: For optimizing experiences (e.g., Adobe Target, Optimizely, VWO).

Analytics & Reporting:

• Adobe Analytics: Essential for deep analysis of website and application user behavior.

• Google Analytics: A common alternative or complementary tool for web analytics.

• BI Tools: Platforms like Tableau, Power BI, or Looker for advanced data visualization and reporting, though less likely to be primary tools for a strategist.

CRM & Automation:

• CRM Systems: Understanding of how CRM data (e.g., Salesforce, HubSpot) integrates with digital strategies is beneficial.

• Marketing Automation Platforms: Familiarity with tools like Marketo, Pardot, or HubSpot for campaign execution and lead nurturing.

• Integration Tools: Awareness of how different platforms (e.g., CDP, CMS, CRM, Analytics) connect and exchange data.

📝 Enhancement Note: The explicit mention of Adobe Experience Cloud technologies (AEP, Analytics, Target, AEM) is paramount. Candidates must be comfortable discussing how these tools function and integrate to enable sophisticated digital strategies and personalized customer experiences.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A core belief in prioritizing the customer experience in all strategic decisions and digital implementations.

• Data-Driven Decision Making: A commitment to using analytics, research, and insights to guide strategy and measure impact, rather than relying on assumptions.

• Collaboration & Partnership: Valuing teamwork and strong working relationships with colleagues, clients, and cross-functional teams to achieve shared goals.

• Innovation & Continuous Improvement: An ethos of constantly seeking new and better ways to enhance digital experiences, embrace new technologies, and optimize processes.

• Excellence & Accountability: A drive to deliver high-quality strategic work and take ownership of outcomes.

Collaboration Style:

• Cross-functional Integration: Seamlessly working with UX designers, product managers, developers, marketers, and business analysts to ensure holistic strategy development and execution.

• Open Communication: Encouraging transparent dialogue, constructive feedback, and active listening among team members and with clients.

• Agile Mindset: Embracing iterative development, flexibility, and adaptability in response to changing requirements and insights.

• Knowledge Sharing: Proactively sharing insights, best practices, and learnings across teams and projects to foster collective growth.

📝 Enhancement Note: The culture at Unicon Systems likely reflects a blend of consulting agility and a focus on delivering tangible digital value for clients, underpinned by strong technical expertise and collaborative practices.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Strategy and Execution: Ensuring that the strategic vision is accurately translated into practical, implementable solutions by design and development teams.

• Managing Stakeholder Expectations: Aligning diverse stakeholder needs and priorities, often requiring strong negotiation and influencing skills.

• Navigating Complex Enterprise Systems: Understanding and working within the constraints and capabilities of large, established technology stacks like Adobe Experience Cloud.

• Demonstrating ROI: Clearly articulating and proving the business value and return on investment of UX and digital strategy initiatives to senior leadership.

• Keeping Pace with Technology: Continuously learning about evolving digital trends, tools, and platforms to maintain a competitive edge.

Learning & Development Opportunities:

• Adobe Certification Programs: Pursuing official certifications in Adobe Experience Cloud products to deepen expertise and validate skills.

• Industry Conferences & Webinars: Attending events focused on UX, digital strategy, and CX to stay abreast of emerging trends and network with peers.

• Advanced Analytics Training: Developing deeper skills in data analysis, interpretation, and strategic application.

• Leadership Development Programs: Participating in internal or external training focused on management, client relationship building, and strategic leadership.

• Mentorship: Engaging with senior leaders within Unicon Systems for guidance on career progression and strategic development.

📝 Enhancement Note: This role presents opportunities to tackle complex digital challenges within large organizations, leveraging sophisticated platforms. The growth path is strongly tied to mastering these platforms and demonstrating strategic leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a comprehensive digital strategy for a client. What was the business problem, your approach, the key deliverables, and the outcome?" (Focus on strategy framework, research, and impact.)

• "How do you approach understanding and mapping complex customer journeys? Walk us through your process and the tools you use." (Highlight methodologies and analytical skills.)

• "Imagine a client wants to significantly improve their website's conversion rate but has limited budget. What strategic steps would you recommend, and how would you prioritize them?" (Assess problem-solving, prioritization, and data-driven decision-making.)

• "How do you ensure that UX and digital strategies align with enterprise architecture and existing technology stacks, particularly with platforms like Adobe Experience Cloud?" (Evaluate technical understanding and integration thinking.) Company & Culture Questions:

• "What do you know about Unicon Systems and our work in digital transformation?" (Demonstrate research and genuine interest.)

• "How do you typically collaborate with UX designers, developers, and product managers?" (Assess teamwork and communication style.)

• "Describe your experience working in an Agile environment. What is your role and contribution within an Agile team?" (Evaluate adaptability and process familiarity.)

• "How do you stay updated on the latest trends in UX and digital strategy?" (Showcase commitment to continuous learning.) Portfolio Presentation Strategy:

• Start with the 'Why': Clearly articulate the business challenge or opportunity that your project addressed.

• Detail Your Role: Explicitly state your contributions as a strategist, researcher, or analyst.

• Showcase the Process: Walk through your methodology – research, analysis, strategy formulation, and validation. Use visuals like journey maps, personas, or wireframes to illustrate.

• Highlight Key Decisions: Explain the rationale behind critical strategic choices you made.

• Quantify Impact: Present measurable results, focusing on business outcomes (e.g., increased engagement, improved conversion rates, enhanced customer satisfaction).

• Tailor to the Role: Emphasize aspects of your work that align with Unicon Systems' focus and the requirements of this specific role, particularly any experience with enterprise platforms.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, analytical rigor, excellent communication, and practical experience with enterprise-level digital tools, especially the Adobe suite.

---

📌 Application Steps

To apply for this UX Digital Strategist position:

• Submit your updated resume and a compelling portfolio to hari@uniconsys.com.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating your strategic impact, ability to define UX/digital strategies, and experience with enterprise platforms like Adobe Experience Cloud. Quantify results wherever possible.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "UX Strategy," "Digital Strategy," "Customer Experience," "Digital Transformation," "Adobe Experience Cloud," "Stakeholder Management," and "Agile." Focus on achievements and quantifiable outcomes.

• Interview Preparation: Practice articulating your strategic process, case studies, and experience with relevant tools. Be ready to discuss how you align digital initiatives with business objectives and user needs.

• Company Research: Thoroughly research Unicon Systems, their services, client base, and any publicly available information on their culture and approach to digital transformation. Understand their position in the market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.