UX Designer - Marketing Technology

📍 Job Overview

Job Title: UX Designer - Marketing Technology

Company: ON.energy

Location: Houston, Texas, United States

Job Type: Full-time

Category: Marketing Technology Operations / UX Design

Date Posted: 2026-08-12

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the user experience design for ON.energy's public-facing website, campaign pages, and internal business applications, ensuring brand consistency and conversion optimization.

• Serve as a key design partner to the Marketing team, translating campaign goals and user needs into intuitive, accessible, and conversion-focused digital experiences.

• Drive improvements in engagement and conversion by leveraging site analytics, campaign performance data, and user feedback.

• Extend ON.energy's brand identity and user experience standards to internal platforms like SharePoint, IT service portals, and employee-facing workflows.

• Simplify complex business processes through effective interface design and practical UX patterns for custom applications, dashboards, and low-code solutions.

📝 Enhancement Note: This role bridges Marketing and IT, focusing on the user experience of external marketing platforms and internal business applications. The emphasis on "Marketing Technology" and "general business analysis work" suggests a hybrid role that requires both strong UX design skills and an understanding of business processes and requirements gathering, crucial for operations professionals.

📈 Primary Responsibilities

• Design and develop wireframes, user flows, prototypes, and detailed specifications for the ON.energy public website, landing pages, and campaign pages, aligning with brand and campaign objectives.

• Collaborate daily with Marketing content, campaign, and web development teams to optimize navigation, page templates, AEO/SEO structure, accessibility, and mobile responsiveness.

• Analyze site analytics, campaign performance data, and usability findings to identify and propose design improvements that enhance user engagement and conversion rates.

• Adapt and apply the ON.energy brand and UX standards to internal platforms, including SharePoint intranets, IT service experiences, knowledge hubs, request forms, and employee workflows.

• Simplify intricate processes by designing clear interfaces and implementing practical UI patterns across custom applications, dashboards, portals, and low-code business solutions.

• Conduct user research, stakeholder interviews, usability reviews, and journey mapping exercises, and document detailed requirements, process flows, and acceptance criteria for IT and business projects.

• Create and maintain reusable UI patterns, style guides, and design system components to ensure consistency across all digital properties.

• Partner with cross-functional teams to ensure feasible and accessible implementation of designs, effectively communicating design rationale to both technical and non-technical stakeholders.

📝 Enhancement Note: The responsibilities highlight a blend of pure UX/UI design and operational tasks like requirements gathering and process documentation. This is common in Marketing Technology and internal IT operations roles where bridging the gap between user needs and technical implementation is paramount. The emphasis on "simplifying complex processes" and "documenting requirements, process flows, and acceptance criteria" points to a need for operational rigor.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for roles of this nature. Equivalent practical experience will also be considered.

Experience: Minimum of 5 years of dedicated UX, UI, or web design experience, with a proven track record of designing marketing websites, campaign pages, and internal business applications or portals.

Required Skills:

• Proficiency in leading UX/UI design for public websites, campaign pages, and conversion funnels.

• Expertise in creating wireframes, user flows, interactive prototypes, and detailed design specifications.

• Strong command of design and prototyping tools, with a specific emphasis on Figma or comparable software.

• Deep understanding of responsive design principles, web accessibility standards (e.g., WCAG), information architecture, interaction design, and usability best practices.

• Proven experience collaborating directly with marketing teams on brand consistency, content strategy, and campaign execution.

• Demonstrated ability to work effectively with IT, developers, and business stakeholders, including proficiency in requirements gathering and documentation.

• Capacity to translate ambiguous business needs and user requirements into clear, actionable design direction and implementation-ready specifications. Preferred Skills:

• Experience designing for B2B markets, particularly within the energy, infrastructure, construction, or SaaS industries.

• Familiarity with SharePoint intranet design, including user experience and functional implementation.

• Experience in developing and maintaining design systems, component libraries, or style guides.

• Exposure to low-code business application development platforms and their design considerations.

• Working knowledge of front-end technologies such as HTML, CSS, and Content Management Systems (CMS).

• Understanding of SEO best practices, web performance optimization, and advanced WCAG accessibility standards.

📝 Enhancement Note: The requirement for both marketing website design and internal business application design, coupled with skills like requirements gathering and process documentation, indicates a need for a candidate who understands the operational aspects of digital product development beyond pure aesthetics. The preference for B2B/energy/SaaS and SharePoint experience is highly relevant to ON.energy's industry and internal tooling.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of UX, UI, or web design work.

• Specific examples of marketing websites, campaign pages, and conversion path designs that demonstrate a strong understanding of marketing goals and user engagement strategies.

• Case studies or examples of designing user experiences for internal business applications, portals, or intranets (e.g., SharePoint), highlighting process simplification and user workflow improvements.

• Demonstrations of wireframes, user flows, interactive prototypes, and detailed design specifications, illustrating the design process from concept to implementation-ready assets.

• Evidence of applying responsive design principles, accessibility standards (WCAG), and information architecture best practices. Process Documentation:

• Examples of documented requirements, process flows, and acceptance criteria for IT and business projects, showcasing the ability to translate user needs into technical specifications.

• Documentation of user research findings, usability reviews, and journey mapping exercises, demonstrating a systematic approach to understanding user behavior and pain points.

• Showcase of developed UI patterns, style guides, or design system components, illustrating a commitment to consistency and scalability in digital design.

📝 Enhancement Note: For a role at the intersection of UX and Marketing Technology operations, the portfolio must explicitly demonstrate not just design output, but also the candidate's ability to engage in operational processes like requirements gathering, user research, and process documentation. This goes beyond a typical UX portfolio to include evidence of operational rigor.

💵 Compensation & Benefits

Salary Range: For a UX Designer with 5-10 years of experience in Houston, Texas, the estimated annual salary range is typically between $95,000 and $130,000 USD. This range can vary based on specific skills, the depth of experience with marketing technology and internal applications, and the candidate's negotiation ability.

Benefits:

• Competitive salary and eligibility for annual performance-based bonuses.

• Comprehensive health coverage including medical, dental, and vision insurance.

• Retirement savings plan: 401(k) with company matching contributions.

• Generous paid time off and company-observed holidays.

• For Mexico-based roles, a Christmas Bonus (Aguinaldo) of 30 days is provided, along with major medical expenses and life insurance.

• Opportunities for professional development and career growth.

Working Hours: The standard working hours for this on-site role are typically 40 hours per week, aligning with typical business operations in the energy and technology sectors. Flexibility may be available based on project needs and team agreements, but a consistent on-site presence is expected.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for UX Designers in major US tech hubs like Houston, considering the specified experience level and the specialized nature of Marketing Technology. Benefits are directly pulled from the provided text, with specific notes for US vs. Mexico roles. The working hours are inferred from the "40" value and the on-site nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy Technology, focusing on power systems, AI infrastructure, and grid-safe data centers. ON.energy is at the forefront of providing hyperscale power solutions for demanding resilience challenges.

Company Size: The company is growing rapidly, indicated by the mention of multiple hyperscale data center campuses under construction and a 5GW partnership. While specific numbers aren't given, the scale of operations suggests a dynamic, potentially mid-to-large-sized organization with significant growth potential.

Founded: The founding date is not provided, but the company's focus on patented technology, proprietary software, and global project development indicates a mature yet innovative stage of operation.

Team Structure:

• The UX Designer will operate within the Marketing department, serving as a design partner to marketing functions, but will also collaborate closely with the IT department and various business stakeholders.

• This structure implies a cross-functional team environment where design thinking is integrated into both external-facing marketing efforts and internal operational improvements.

• Reporting likely falls within a marketing or digital experience leadership structure, with strong dotted-line communication to IT project leads. Methodology:

• Data-driven decision-making is a core methodology, emphasized by the responsibility to use site analytics, campaign performance, and usability findings to inform design improvements.

• User-centered design principles are paramount, requiring a balance between user needs, business goals, and technical constraints.

• Agile or iterative design and development processes are likely employed, given the need for collaboration with marketing and IT teams and the focus on delivering "implementation-ready specifications."

Company Website: https://www.on.energy

📝 Enhancement Note: The company culture is likely fast-paced and innovation-driven, given its focus on cutting-edge energy infrastructure and AI. The blend of marketing and technology roles suggests a collaborative environment where design plays a crucial role in both customer acquisition and internal operational efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely mid-level to senior, given the 5+ years of experience requirement and the leadership expected in design execution and stakeholder collaboration. The "UX Designer - Marketing Technology" title suggests a specialized path within operations, focusing on the intersection of user experience and the technological infrastructure that supports marketing and business functions.

Reporting Structure: The UX Designer will report into a marketing or digital leadership role, but will have significant, direct collaboration with IT teams and business stakeholders. This dotted-line reporting and cross-functional engagement are typical for operations roles that bridge departmental needs.

Operations Impact: The UX Designer's work directly impacts ON.energy's public perception, lead generation, and customer conversion rates through the website and campaign pages. Internally, their designs will streamline employee workflows, improve access to information, and enhance overall operational efficiency within business applications and SharePoint. This role is critical in translating business requirements into user-friendly systems that drive both external success and internal productivity.

Growth Opportunities:

• Specialization: Deepen expertise in Marketing Technology UX, focusing on B2B energy/infrastructure sectors, or specialize further in design systems and internal application design.

• Leadership: Transition into a Lead UX Designer or Design Manager role, overseeing design strategy and team development, potentially managing a small team of designers.

• Broader Operations: Move into a Product Management role for marketing technology or internal business applications, leveraging design and business analysis skills to define product roadmaps and strategy.

• Process Improvement: Lead initiatives to standardize UX processes, implement new design tools, or establish a formal design system framework across the organization.

📝 Enhancement Note: The growth opportunities are framed within an operations context, emphasizing specialization in relevant tech stacks (Marketing Tech, SharePoint, Design Systems) and potential transitions into leadership or product management roles that are common career paths for experienced operations professionals.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where collaboration and in-person interaction are valued. ON.energy's focus on building infrastructure may imply a modern, well-equipped office space designed for collaboration and innovation.

Office Location(s): Houston, Texas, United States. This location is a major hub for the energy industry, providing a strong professional network and access to industry events.

Workspace Context:

• The workspace will likely foster a collaborative environment, encouraging direct interaction with marketing, IT, and business teams.

• Access to standard design software (Figma), project management tools, and potentially enterprise-level IT systems will be available to support design and analysis tasks.

• Opportunities for informal and formal cross-functional meetings, brainstorming sessions, and design reviews will be integral to the daily work routine.

Work Schedule: The role requires a standard 40-hour work week, with the expectation of being present in the Houston office. While flexibility may exist, the on-site nature emphasizes a structured work schedule to facilitate team collaboration and project delivery.

📝 Enhancement Note: The on-site nature of the role in Houston is highlighted as a key factor for collaboration, especially for a position that bridges marketing and IT. This environment is conducive to hands-on design work and direct engagement with stakeholders, which is often preferred for roles involving complex process documentation and system design.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Design Challenge: Candidates will likely present their portfolio, discussing key projects, design decisions, and their role in achieving business objectives. A practical design challenge or case study related to marketing websites or internal applications may be assigned.

• Hiring Manager/Team Interview: Deeper dive into experience, approach to UX design, collaboration style, and understanding of marketing technology and business analysis. Questions will focus on problem-solving and process optimization.

• Stakeholder Interviews: Meetings with key stakeholders from Marketing, IT, and potentially business units to evaluate collaboration capabilities and alignment with team needs.

• Final Interview: Possibly with a senior leader to discuss overall fit, career aspirations, and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select projects that directly demonstrate experience with marketing websites, campaign pages, and internal business applications/portals.

• Showcase Process: For each project, clearly articulate the problem, your role, the design process, key decisions, and the measurable outcomes or impact. Highlight how you gathered requirements and simplified complex workflows.

• Highlight Collaboration: Emphasize instances where you worked closely with marketing, IT, or business teams, detailing how you managed feedback and communicated design rationale.

• Demonstrate Technical Understanding: Include examples that show your grasp of responsive design, accessibility, information architecture, and your working knowledge of HTML/CSS, CMS, or low-code platforms if applicable.

• Prepare to Discuss: Be ready to walk through your Figma files, explain your user flows, and defend your design choices based on user needs and business goals.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly research ON.energy's industry, products, and target audience to inform your approach.

• Focus on Process: Demonstrate your ability to break down a problem, gather requirements (even hypothetical ones), and outline a design process.

• Communicate Rationale: Clearly explain your design decisions, considering brand consistency, user experience, and potential technical constraints.

• Address Business Goals: Frame your solutions in terms of how they will meet specific marketing or business objectives (e.g., increase conversions, improve efficiency).

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a UX role with operational responsibilities. Emphasis is placed on demonstrating not just design skills, but also the ability to engage in the operational aspects of requirements gathering, process documentation, and cross-functional collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (required), or comparable tools like Sketch, Adobe XD.

• Collaboration & Project Management: Tools like Jira, Asana, Trello, or similar platforms for task management and workflow tracking.

• Content Management Systems (CMS): Familiarity with platforms used for website management (specifics not mentioned, but common in web design roles).

• Low-code Platforms: Exposure to platforms for building business applications (e.g., Microsoft Power Apps, OutSystems, Mendix) is a plus.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar tools for understanding website traffic, user behavior, and campaign performance.

• Data Visualization: Tools like Tableau, Power BI, or even advanced Figma features for presenting design-related data and insights.

CRM & Automation:

• CRM Systems: Experience with CRM platforms (e.g., Salesforce, HubSpot) where marketing campaigns and user data are managed.

• Marketing Automation Tools: Familiarity with tools that support campaign execution and lead nurturing.

• Intranet/Collaboration Platforms: SharePoint is specifically mentioned, indicating its importance for internal applications and knowledge management.

📝 Enhancement Note: The technology stack is inferred from the required skills (Figma), preferred skills (SharePoint, HTML/CSS, CMS, low-code), and the nature of the role (Marketing Technology, web design, business analysis). Highlighting these tools is crucial for operations professionals who need to understand the technical environment.

👥 Team Culture & Values

Operations Values:

• User-Centered Design: A commitment to understanding and prioritizing user needs while balancing them with business objectives and technical feasibility. This value is central to delivering effective digital experiences.

• Brand & Visual Communication: A strong emphasis on maintaining and advancing ON.energy's brand standards across all digital touchpoints, ensuring a consistent and professional image.

• Systems Thinking: Designing reusable patterns and components that promote scalability, efficiency, and consistency across various platforms and applications.

• Collaboration & Problem Solving: A proactive approach to working across Marketing, IT, and business teams to tackle complex challenges and simplify intricate workflows through design.

• Ownership & Initiative: Taking accountability for design outcomes, demonstrating initiative in driving projects forward, and maintaining a high level of attention to detail.

Collaboration Style:

• Cross-Functional Integration: The role necessitates close collaboration with marketing specialists, web developers, IT professionals, and business unit representatives to achieve project goals.

• Iterative Feedback Loops: A culture that encourages open feedback exchange during design reviews, usability testing, and project development to refine designs and ensure alignment.

• Knowledge Sharing: A willingness to share design insights, best practices, and maintain design system documentation to empower other team members and ensure consistency.

📝 Enhancement Note: The team culture and values are derived directly from the "CORE COMPETENCIES" listed in the job description, rephrased to emphasize their operational relevance. This provides insight into how operations professionals are expected to contribute and collaborate within ON.energy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Needs: Effectively integrating marketing campaign objectives with the functional requirements of internal business applications and IT service experiences.

• Translating Ambiguity: Taking complex or vaguely defined business processes and user needs and translating them into clear, actionable design specifications.

• Maintaining Brand Consistency: Ensuring the ON.energy brand is consistently applied across a diverse range of digital properties, from public websites to internal SharePoint sites and custom applications.

• Keeping Pace with Technology: Staying current with evolving UX/UI trends, accessibility standards, and advancements in marketing technology and low-code development platforms.

Learning & Development Opportunities:

• Skill Specialization: Opportunities to deepen expertise in areas such as advanced accessibility standards (WCAG), design systems, SharePoint UX, or low-code application design.

• Industry Immersion: Gaining deeper insights into the energy, AI infrastructure, and data center industries, understanding their unique user needs and operational complexities.

• Cross-Functional Exposure: Developing a robust understanding of marketing technology stacks, IT project management methodologies, and business process analysis through close collaboration.

• Leadership Development: Potential to grow into roles with greater strategic influence, team management, or product ownership within the marketing technology or operations domain.

📝 Enhancement Note: Challenges are identified based on the role's scope and responsibilities, particularly the blend of external marketing and internal operations. Growth opportunities are framed to align with career progression paths relevant to operations and technology roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business process into a user-friendly interface. What was your process, and what was the outcome?" (Focus on process documentation, user research, and impact).

• "How do you balance the needs of marketing campaigns with the requirements of internal business applications when designing user experiences?" (Focus on cross-functional collaboration and differing objectives).

• "Walk me through your process for ensuring web accessibility and responsiveness across different devices and user needs." (Focus on technical UX principles and operational standards).

• "How do you approach gathering requirements from stakeholders who may not have a clear vision of their needs?" (Focus on business analysis and stakeholder management). Company & Culture Questions:

• "What interests you about ON.energy's mission and its role in the energy and AI infrastructure sector?" (Research the company's mission, recent news, and industry impact).

• "How do you align your design philosophy with brand consistency and business goals?" (Relate to ON.energy's brand and market position).

• "Describe your experience working within or alongside IT departments. What are the key aspects of successful IT-Marketing collaboration from a UX perspective?" (Focus on collaboration style and understanding of IT operations). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type (e.g., Marketing Websites, Internal Applications) or by impact (e.g., Conversion-Focused Designs, Process Improvement Case Studies).

• Tell the Story: For each project, clearly articulate the problem statement, your specific role and contributions, the design process, key decisions made, and the measurable results or impact achieved. Use visuals effectively.

• Highlight Operational Skills: Explicitly point out where your work involved requirements gathering, user research, process mapping, or documentation. Demonstrate how you translated complex needs into actionable designs.

• Showcase Collaboration: Mention how you collaborated with marketing, IT, or business stakeholders, and how you incorporated their feedback.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, trade-offs made, and how your designs aligned with business objectives and technical constraints.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements of this UX Designer role, emphasizing the blend of design, marketing technology, and operational responsibilities, including requirements gathering and process documentation.

📌 Application Steps

To apply for this UX Designer - Marketing Technology position:

• Submit your application through the provided Greenhouse link on the ON.energy careers page.

• Curate Your Portfolio: Select and organize your most relevant work samples, focusing on marketing websites, campaign pages, and internal business applications. Ensure your portfolio clearly demonstrates your UX process, from requirements gathering to final design, and highlights any experience with SharePoint or low-code solutions.

• Tailor Your Resume: Update your resume to explicitly feature keywords related to UX/UI design, Marketing Technology, Figma, requirements gathering, process documentation, and any relevant industry experience (B2B, energy, SaaS). Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio, be ready to discuss your design rationale, your collaborative process with marketing and IT, and how your work drives business objectives and operational efficiency.

• Research ON.energy: Understand the company's mission, its role in the energy and AI infrastructure sector, and its target markets to better articulate your interest and how your skills align with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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